Introducing Listings on Amazon

welcome to the video on introduction to listings on Amazon if you've just opened your Seller Central account this video is for you after viewing this you'll understand how products are displayed on the Amazon stores what are the key products identifying codes on Amazon and the different ways we offer to list your products let's get started all products on Amazon are displayed through details Pages which basically are the space where customers discover and buy products all detail pages on Amazon whatever is the product category or the selling partner that offers the product contain the same information

about a unique item and they have a similar look and feel at first view products should have title images price ratings brand name variations in case of different sizes or models and informative bullet points about the product on the right side of the screen you're able to see the buyer's basket including the add to basket and buy now buttons together with the featured offer and the alternative offers while if we scroll down the product description product information related or similar products and the most frequent questions and products reviews are available before providing you the available

tools to add your products to the Amazon's catalog it is key to understand the following key points each field of information represents an attribute which means that any detail page on Amazon is built by the products attributes when creating a detail page on Amazon there are mandatory and optional attributes what does this mean that there will be essential information required to successfully build the detail page that is to say without this information any selling partner will not be able to create a detail page while the optional attributes are not essential to create the detail page

however they will make it richer on information and will improve the buyer's purchase decision some examples of mandatory attributes will be the title images price brand Etc all products on Amazon are classified by a type of product well known as departments or browse nodes a product type refers to a set of products that have similar attributes for example the product type kitchenware can refer to products such as pans and pots ovenware and utensils selecting the correct type of product at the time of publication helps you describe the product more precisely and makes publishing easier since

you are only asked for data on specific attributes of that type of product as well as making buyers to find your products more easily to avoid duplicate detail Pages for the same item and provide the best customer experience Amazon groups offers from multiple selling Partners on the same product detail page meaning that if you are selling together with other selling Partners the exact product there will just be one detail page with all the different offers each selling partner has the opportunity to be proposed as the featured offer to our customers before your offer can be

the featured offer you have to become a featured offer eligible partner to become eligible you need a professional selling account and you will have to meet a few performance requirements including order defect trait customer shopping experience time and experience selling on Amazon all together with other metrics now that you understand the structure of a detail page let's review three key identifying codes that we normally use to identify each of your products on Amazon global trade item number or G10 it is used by a company to uniquely identify all of its trade items gs1 defines trade

items as products or services that are priced ordered or invoiced at any point in the supply chain the most commonly used gtins are one universal product code UPC 2. International standard book number ISBN 3. European item number Ean and four Japanese item number Jan these product identifiers are used by many non-amazon systems it's important to mention that if you want to create a detail page for a product you want to sell to provide this code is a essential to do so be aware that if your product does not have a standardized g-tin Associated you'll need

to request a g-tin exemption through Seller Central before creating your product you can find more information about how you can request it in seller University another key identifying code for products on Amazon is what we call Asin it identifies each product on our catalog this code is automatically generated by Amazon when you create a new detail page that does not exist on our catalog this 10-digit alphanumeric identifier will be unique for each of the products listed on Amazon and always appears in the product information of each detail page the last code to review is the

SKU of a product this code given by the selling partner helps you identify each of your products within your Amazon catalog and it will only be visible for you it's important to mention that you cannot change an existing SKU it will remain in the catalog until you delete it from the system let's review an example if you have the same product in different sizes each of these must have its own g-tin Asin and SKU to have a detailed guide on how variations work check our module create variations with examples and now how can you start

listing your products Amazon offers you different ways to add your products depending on the selling partner's need how to choose the best option to add your offer will depend on two main factors one the number of products you want to add and two whether or not the product already exists on Amazon's catalog the first thing you need to do when listing your products is to check if they already exist on Amazon if some of them already exist on Amazon you just need to match your offer to the existing detail page just providing the following information

SKU price product condition stock and shipment option however if your product does not exist on Amazon yet you will be asked to add additional information than the previous case in order to create a new detail page you will be required to add other pieces of information like product ID title manufacturer brand description images Etc the information you will be required to add will also depend on the category of the product you want to list from an operational point of view there are three different ways to add your products through Seller Central add products tool is

an interactive web-based interface used to list a small number of products one at a time the ad products tool is available from the catalog drop down menu in Seller Central add products via upload you can use inventory file templates to create or edit your listings in bulk into the Amazon catalog this feature is only available to selling partners with a professional selling plan API integration the selling partner API is a rest based API that helps Amazon selling Partners programmatically access their data on products orders shipments payments and more check the module quick guide before listing

available in Seller Central to access a table that will help you to choose the best tool to add your products thank you and happy selling