have you ever wondered how much ice cream you can get for a dollar or what's the cheapest thing in an airport or if it's faster to go inside or a drive-thru probably not but somehow answering these weird questions and sharing those experiences have become my life's work now even though I only have five minutes to share my viral storytelling framework great story should be told in less than 60 seconds and it's not just about becoming a viral social media star it's about making your conversations better whether you're with friends family or trying to convince your
boss for a raise so here's how to make every second count many great stories start with a question because it'll make people stick until the end to find out the answer and remember you want to get your audience attention immediately so you want to start by asking something shocking and one of the things I've always wondered was if fast food was really as fast as they say so I answered just this in a video and got over 45 million views let's check out how I hooked my viewers Burger yeah can you put cheese lettuce and
tomatoes hot enough that thing really wasn't hot enough but as you can see I took this question very seriously and after you've hooked your audience you want to take them on a journey building up to your answer where you want there to feel constant progression so we're moving closer and closer to our answer so we feel like we can't stop listening and in my case I did just this by saying that I'll be adding tomatoes lettuce and cheese to the Burger so now we know how close I am to finishing the competition thus the video
but if everything is smooth sailing then nobody cares which is why we need to add conflict before getting to our answer so here's how I did that uh yes please and cheese SM here wait this thing is still raw good thing there's a line oh my goodness what's happening what are you doing back there you're going to burn the car okay I'm going to cut the tomatoes while this Cooks I hope I don't have to eat that oh no that tomato looks weird tell them to slow down you're doing all this for one subscriber you're
going to make a mess in the car put the ketchup on the Buns as you saw without conflict the audience just isn't as invested which is why I used my mom as the B plot so you're now not only invested in the competition but also curious to see what's going to happen between my mom and I and after enough buildup we finally need our answers will I cook the burger faster will I accidentally set my mom's car on fire the key here is to build tension by making the answer feel uncertain to make a satisfying
ending here's how I did just that one person away we just need the burger to cook faster faster we're moving we Ming no my burger is not done yet oh you're driving too crazy it needs to come fast faster next next next we're pulling up to the window and oh my [Music] goodness we cooked faster and better and that's it we cooked faster than the drive-thru does it matter that my burger was basically raw absolutely not because the viewers wanted an answer so I gave it to them quickly and concisely in engaging way which led
our video to getting over 45 million views and you might be impressed to know that instead of telling this talk in five minutes I actually did it in four so you now have an extra minute to practice your 60-second story because if it takes longer to tell your story than it does to make a burger then you're probably overcooking both thank you
