Otherwise you have to start to serve an audience. And we have to move away from this idea of customers to an audience. The power the influence— the money is here.
Hi everyone. Ricky here. Back with another video.
Today is part two in the four part series where we go over Instagram. Today we're going to go over audience and why you should consider them first before you post. Enjoy.
Who do I make the content for? You don't make it for yourself. I know it's sad.
So don't show any pictures of you eating cake, a thousand selfies unless you're like super beautiful and some of you guys are. I'm not saying. All right if you are.
Then then use what God gave you. Otherwise you have to start to serve an audience. And we have to move away from this idea of customers to an audience.
The power, the influence, the money is here. The leverage is here. OK.
Because when you chase customers you'll be chasing them all your life. You build an audience… like you guys. They'll show up for you.
They might even buy a hat or a badge or cap or something from you. That's kind of cool. That's really neat.
And what happens is people don't understand this when you serve other people. They tell other people organically. And other people have an ability to hire you, to give you money, to pay for a sponsored post.
Who? Who? Who?
Who are you targeting. OK so let's look at this. The people here, we have to know who our audience is.
Who are our audience, and then the what is… what do you guys need? What do you need? What do you need?
What do you need? So once you identify the audience—identify your audience, who they are. What do they need?
Now we know you're the creator. We know the audience. So I'm going to give you two prompts: task and gap.
If I think about you. What are you trying to do in your life every single day? If you just sit down and think about it for one second.
And Seth Godin talks about this. Can you pick out your audience from the crowd. Creative people have a rich imagination.
We're just usually busy thinking about how bad we are and how the world hates us, use that imagination on something else. Think about somebody else for a second. Think about a day in the life and then try to map it out.
And once you get an understanding of that what's a gap. All right so what I would do is I would make a list of the gaps. And now that starts to become a roadmap for the content strategy.
So the gaps live here. All right. Now here's the thing.
You may have many challenges in your life. I can't solve them all so I'm looking out for me. What are my interests right.
Where am I strong. What kind of skills do I have. I think about those things and I'll make a list.
OK. So I like to teach my background's in video. I enjoy helping people.
I want to help others. I read a lot and I read about things like you know so I go down the list. And then I look for the overlap.
You know your audience really well because you talk to them all the time through the hub. Right. So if you're able to make your list that would be your content strategy.
So what I would start to do is to measure highest impact least effort first prioritize that. Have you seen that impact effort graph. So you want to do the things that are the easiest to do.
That gives you the greatest results first. Sometimes you screw that up. We do the things are the hardest to do I don't know why, that give us the least results and then we get depressed like it's not working we quit.
We give up due to things that are easy. I like to tell people I'm super lazy. I just want to do the easiest thing possible.
And if it doesn't work I'll make more effort and I'll keep increasing effort till I get the results that I want.
