How to Write a Perfect YouTube Channel Description | Video Marketing How To

hey there welcome back to a channel the number one place where you can learn how to promote your business with video my name is Olga and today I'm going to be talking about how to create a perfect YouTube channel description so why is your channel description so important you might think that people would rather watch your channel trailer or click through a few videos to decide whether they want to subscribe to your channel or not you might want to reconsider your channel description shows up in YouTube's search results and is often your only chance to

get the searcher to click through so what are the key features that take your YouTube channel description from good to great well here are 6 number one make the benefits of watching your YouTube videos of this when you describe the benefits of subscribing to our youtube channel be as brief and specific as possible try avoiding vague statements here's an example instead of saying something like here's your daily dose of business inspiration try saying something like my channel helps small businesses to learn how to get on YouTube to grow their business sounds much better it doesn't

it tip number two focus on the first 125 characters there is an age-old approach to journalistic writing so state the most important facts first and then work towards those that are less important in the context of YouTube focusing on the first 125 characters makes even more sense because it is the part that is displayed in YouTube's search results so make sure to make it count tip number 3 include keywords that your viewers will actually search for here's how you can find ideal keywords for a YouTube channel description first one is YouTube suggest so you can

type in a search phrase or keyword in the search field and get suggestions this is actually a super powerful feature as YouTube is actually telling you what real people search for the second option is to use third-party tools like vid IQ or two-body and I'm putting the link to both of them in the video description tip number four announce the types of videos that you publish on your YouTube channel another thing you can do to make sure that your YouTube channel description stands out is to mention the types of videos that you publish are you

creating how-to videos in-depth educational guides maybe product demos or are you vlogging your daily life make sure to mention all that in your youtube channel description tip number five add your channels upload schedule along with the video types your upload schedule is among the most powerful ways to keep your audience coming back to your channel you can just add a straightforward note like new videos every Wednesday to let your ears know when they should be expecting new videos however make sure your schedule is feasible it's important to stay consistent tip number six remember your call-to-action

finally your channel description is going to perform best if you tell your audience what to the next the next action you recommend is whatever is most important to you like for instance subscribing to a channel or your email list this can be as simple as this sounds like you make sure to subscribe so do you have any great examples of high-performing YouTube channel descriptions share in the comments below and make sure to subscribe to our channel as we are going to be sharing more videos on all things video marketing so stay tuned [Music]