The 3 Elements of a Successful Webinar That You NEED to Know

Jason fladland here with three elements of a successful webinar I'm gonna break them down for you here on this video it's offer Paradigm Shift communication let's get into it first thing is the offers the number one most important thing that will make any webinar in really any campaign successful or a failure my aim when I'm constructing and creating an offer is try to sell a 10 bill for a dollar because you know if you could sell a ten dollar bill for a dollar you would not have to be that good of a salesperson it would

just have to reach a bare minimum threshold of is that thing counterfeit or not and is this thing a trick or not so I want to overwhelm somebody with so much value that they would say holy cow not buying costs more money than buying this thing is so good the money in my pocket is going to hurt me if I keep it in my pocket now there's a lot of ways that you can go about in constructing an offer one of my favorite ways is if we can put information inside out of the offer or

we can put digital tools or templates inside of the offer because these things cost next to nothing to deliver it's ones and zeros it's code on the internet for the most part but they can be of immense value because ideas are valuable because fill in the blank stuff is valuable check boxes are valuable software and apps are valuable so if I can go collect those from other sources work deals with them bake that into the offer I can sell ten dollar bills for a dollar and so can you so how do we make the offer

as powerful as possible if I had a hundred hours to work on a campaign I would spend 80 hours on the offer in 20 hours on the rest now here's a little hack for you one of the best ways to make an offer better is to Niche it down to a more specific audience that everybody else is stepping over so as much as possible try to look at an audience that is buying products in spite of the product this is an an audience who's marginalized he says this isn't really for me and I know the

product isn't that good but I'm buying it anyway because I got nothing else give them something else and then you could be average and have above average results so the first element of a successful webinar that I focus on is the offer now once we get the offer dialed in then we work on the Paradigm Shift another way to think of the paradigm shift is is the this changes everything moment or the aha moment or I call it the Archimedes moment where he says how do I figure out if gold is real or if it's

counterfeit and he can't figure it out and then his wife draws him up a bath and she says don't worry take a break honey you need it and then he's sitting in the bath and that's when he gets the aha moment when he sees the bath and the bubbles rising and all this kind of stuff I'm probably miselling the story but you get the ideas this aha moment chat GPT right now as I record this is a paradigm shift people are now looking at things completely differently and their ability to create content produce stuff that

didn't exist before and is it overblown is it over hyped probably do we really even truly understand it no but the excitedness of it is captivating markets when Bitcoin really started to gain traction it was a paradigm shift around traditional financing podcasting is a paradigm shift around ways that people have communicated historically in terms of information now you can create Paradigm shifts at a more micro level my cat's not letting me his paradigm shift is that he's got to be on my lap at all day of types but here's the way I try to construct

a paradigm shift make them feel so foolish that they can no longer hold on to the limitation that they once held dear if somebody has an excuse that's as big as they're going to be so most people will not buy something because their excuse is bigger than the opportunity and so somebody will maybe want to become a millionaire but they're afraid of failure that fear of failure will stop them more than any any plan you could ever sell them on how to become a millionaire and so I want somebody in that instance when they reach

for that excuse of that fear of failure that it's not there anymore so how do I go about doing that so every portion of my content of every webinar I've ever created has went to answer that question and that question is when they go to reach for that excuse how do I make it no longer there so if somebody say in the in the weight loss Market they have a compulsion for overeating they said no matter what I do I can't stop overeating and then they label it rather accurately or not as I have no

willpower I have no self-control so the paradigm shift in that instance if that's what the market believes in mass is how do we either render willpower and self-control and nert diminish it in some way significantly so it no longer Hoards itself over the individual or how can we show them that in fact they do have willpower they're just misusing it those are just a couple of the ways and I would hit it from all of those perspectives I would try to show them from every single perspective on how they they look at something that there's

a shift in a paradigm of how they could look at something and then the goal here is not to have them have a fear of their problems the goal is to have their problems fear the individual instead not the individual fearing the problem the problem fearing the individual and it takes a lot of work in order to figure that out and it takes a lot of effort and it's not so obvious so study my webinars and when you study them you'll see the superficialities of them and that's where everybody else stops they look at the

techniques the scripts they look at the language patterns and so on so forth but dig a Little Deeper say what's flatlin really doing here what's the Paradigm that he's attacking and how is he creating a shift so that person can no longer limit themselves and when somebody is unlimited they are willing to invest in ways to reach that infinite potential that otherwise they don't know exists so that's number two Paradigm Shift number three communication I was struggling with communicating this communication to you it's just it doesn't say anything but if I had to break it

down in a variety of ways like maybe you can help me in the chat with a better language for this third concept here is I have to enter their world and how they look at it and I have to communicate it into the terms that they can understand at the time so often we make these mistakes as communicators as marketers by wanting people to come to us so I have the Insight you need to meet me where I'm at all my big successes were I have the Insight now how can I meet it to where

you're at this doesn't mean we dumb it down far from it if anything we smarten it up we make it so smart that it's impossible to misconstrue and misunderstand but we have to say it in the language that the market can most understand it their language not my language not your language I had a client come up to me once and he said I was speaking out of it I was I was keynote he was a five thousand dollar per person event and he brought his son his son was 15 years old and he says

on day one before I spoke before anybody spoke he says I told my son to watch just these three presenters of anybody he says specifically pay attention and then any list of two other presenters in any listed me so his son is now focused on I'm supposed to be Top Dog there you better pay attention to me dad said so and there was like 20 speakers at this event it was pretty intense and then on the last day as I was getting ready to leave he approached me and he said you know what my son

he said he didn't understand anything any of these other speakers said so the only speaker he understood was you because you spoke in a language that was accessible to him and I try to do that I don't care what the audience is as much as possible so I avoid jargon for example so at this Market you heard a lot of these things like epcs and cpls and blah blah blahs you know earnings per click uh cost per leads a lot of jargon like that I mean it was just flowing and here's what I've found is

people in the market who think they know what it means still don't often know what it means but they're too insecure to speak up and say listen I don't know what the hell this stuff is this is space language I don't understand any of this stuff so I have obsessed on how can I communicate things in a way that I don't care if you're in the market or out of the market you would understand them instantly so I avoid jargon as much as possible I also when when I communicate I have to keep it interesting

this is a little bit more challenging for me so far on YouTube but I'm learning and this is what's good about this stuff you keep doing this and you get better at it see in a live webinar where I've really honed my skills there's interaction there's a certain electricity and energy that's going on and it's not me and a camera it's me and a PowerPoint and so I'm really good in that modality you shift the context ever so subtly where there's no real live audience here it's me just looking at a camera I'm still trying

to figure it out I'm crawling then I'm gonna walk then I'm gonna run then I'm Gonna Fly and then I'm gonna teleport so I'm trying to figure that out still but when it comes to presenting the information I always ask myself how can I do it in a way that's engaging and interesting when I communicate it because if you can just hold people's attention for 60 minutes and I can do this on a webinar in some of the most boring mundane topics when I communicate because I've mastered some sort of vocal variety so I don't

speak in the same tone or the same Cadence or the same Rhythm over and over again a lot of speakers do that so I've learned to vary it up I map out emotionally when I communicate this what's the map of emotions that when somebody is going through the webinar at this point they're going to feel this and at this point they're going to fill that and at this point they're going to fill this and how can I create tension so there's a technique that I use in webinars I don't ever really see taught that I

call this Push Pull tension where you pull somebody in and then you push them away then you pull them in a little bit closer and then you push them away and then you keep this Rhythm where you keep pulling them in closer and then pushing them away and pretty soon they're leaning in they want you to pull them closer they're begging to be pulled closer and so the way that this looks in the real world is you get them all excited about a concept and they say but here's the problem with that you pull them

in with oh wow this looks really good this looks really interesting then here's the problem with that however with this problem here's what I've discovered and if you do it this way and you pull them back in he said well but here's the issue with that then you push them back out a little bit and these dynamics of communication are very effective but if none of that else matters you gotta speak in the language of the audience you got to speak to their fears you got to speak to their angers you got to speak to

their frustrations you got to speak to their worries you got to get inside of their head and figure out what are these negative feedback loops that run almost on repeat the limiting self-talk that is engaged internally in this inner monologue that goes on over and over again in my prospect's head so whatever the paradigm shift is and however the offer is positioned it's got to be vis-a-vis that that internal dialogue that self-talk what's the market saying how can I speak their language and then how can I do it in a way that's interesting and engaging

the rest is technique the rest is details the rest of this stuff is you could practically copy and paste it in but the high level stuff the things that matter offer Paradigm Shift communication put those into your marketing put those into your webinars and I'd be surprised if you don't see a massive uplift let me know I'll see you in the next video