[Music] my good friend Ty Lopez he once told me here in my garage just bought this uh new Lamborghini here it's fun to drive up here in the Hollywood Hills but you know what I like a lot more than materialistic things knowledge in fact I'm a lot more proud of these seven new book shelves that I had to get installed to hold 2,000 new books that I bought it's like the billionaire Warren Buffett says the more you learn the more you earn and you know what for years I thought he was bullshitting me but I
realized after a few years of fulltime entrepreneurship that he wasn't and he was right I just didn't know anything and so him collecting all of those thousands of books all of a sudden made sense to me because I actually started reading books and learning stuff myself I made the mistake of thinking that I could just learn everything through watching videos on YouTube because I was a lazy son of a I learned that that is not the case so I've been now doing entrepreneurship for a few years and if you're new here my name is Tom
Youngs I run creative launch and we help coaches and Consultants scale with one simple system I've been doing this now for I think two years full-time and 3 years ago I was commuting 3 hours a day to go to work and it absolutely sucked I would have to sit on a tube in the middle of London and I would literally just like go to sleep and then I'd wake up at my stop and then I'd be like Oh I'm there I just time traveled and it sucked I then have to spend my entire day just
like stuck in an office uh and I had some cool like honestly like I had some amazing colleagues through my time I also had people that I absolutely hated uh bosses who sucked and who frankly couldn't tie their own shoelaces and I had to deal with that and I hated it so I was like I'm going to be my own boss and I've been on a journey over the last few years whereas I am very lucky that I now get to do that and my life my life doesn't feel like I work anymore it feels
gen genuinely like I'm just playing all the time and I wish this for you now if you're new here make sure to hit the follow button this is going to be a good one today because we're going to be talking about the main books that have helped me on my journey now the first one is is psycho cybernetics now this is your personal development road map that is this book here this is the most important book that I've ever read and I constantly rereading this this is next to me on my bedside table and I
constantly reading this this is going to help you with goal setting and I love this book because it's written by a bi a cosmetic surgeon from the 1950s and that alone is just like super cool because this guy the book reads it's a very easy read for one and it if you ever wondered about like kind of like goal setting and the idea of manifestation and maybe you're like me have a scientific background again for those of you who may not know unfamiliar if you're new to the channel I used to be a dentist as
well as a biomedical scientist so my background is science and so this is the first book where I was like okay I finally get this stuff this will explain to you why how to set goals and how to attack goals and it is the most important book that I've ever read and I will continue to read it always always next to me on my bedside table the next one is going to be your financial plan and it is that Root Boy here this is the millionaire master plan by Roger Hamilton bit of an unknown kind
of underground book uh but a little bit difficult to get your hands on to be honest as well it's not sold through Amazon but this is your literally I mean it says right there you won't be able to read it but your personalized path to financial success it is a really simple book to read and just kind of plots out the different levels that you're going to you're going to have to go through as an entrepreneur and really helping you highlight kind of like these are the stages to expect and this is what to focus
on at each phase and I found it to be really accurate and like looking back I'm like oh yeah that really was the case think of it as like getting your own kind of personal entrepreneurship Mentor he's a he's an entrepreneur that doesn't get much he doesn't get much air time because he's not on social media um but yeah yeah Roger Hamilton great book millionaire master plan next up is the purple Bible AKA $100 million offers by Alex hosi and this is people when people people like what is an offer an offer is is literally
your product it's what you sell and it's your the invitation that you take out to the market of your product but this is how to structure a product uh really really key if you're entering business this is this is the sequence by the way so these these books are in the sequence in which you need to re to read them if you're new to entrepreneurship um so this is in a specific sequence I will go I would go psycho cybernetics first do that first do that second then how to make a product how to make
an offer which is100 million offers by Alex hosi next up we've got key person of influence slash expert Secrets this is by Daniel Priestley and expert Secrets is by Rosell Bronson they're essentially the same book saying the same thing this is how you build your Authority this is the the the reason why uh you need to build your Authority and this is this is old now this is Daniel Priestley wrote this I think like 13 like 10 years ago now at least 10 12 years ago and he was the business coach for my first coach
when I made the transition from Dentistry to business eight years ago now uh Daniel priesty was the coach of my career transition coach that I used uh so yeah uh great book this is going to help you understand what the opportunity is with the creative economy and being an expert next up we've got your messaging roadmap this is your content road map which is building a story brand you need to be able to that well you need to be able to take all of the lessons and stories that you've had and turn them into things
that make people that allow people to relate to you and the most important thing is understanding how to design your messaging so that it aligns and is simple to understand gives people a journey to go on and helps people feel connected to you as a brand and this is how you do it with building a story brand so that is your content road map next up we've got com Secrets by Russell Brunson another Russell Brunson book The Truth is is that there's a lot of similarities between like hosi took Alex hosi took a bunch of
stuff from this book and put it in100 million offers this is your marketing road map this is how to do funnel design and everything is in here this is kind of up cells cross cells down cells this is the whole shebang this is traffic flow this is this is the nuts and bolts it's thick but it's important this is like you know this is the fundamentals of like if you want to understand how to push people from not knowing who you are to becoming a paying client and keeping hold of them this is this is
the Bible to go for so Doom Secrets by Russell Bronson next up we've got your cash flow road map this is profit first by Michael mallwitz and by the way that is like this is not Financial advice super super simple way for you to structure your bank accounts uh as a as an entrepreneur and business owner especially as a young one the whole idea is that like so many business business owners or entrepreneurs get into business and they fail because they lose track of their cash and they don't pay themselves first so that is the
two like fundamental aspects of profit first and the millionaire master plan uh which is like this idea of paying yourself first as an entrepreneur so what you need to do is you need to set up bank accounts that allow you to do that so when money comes in you immediately push Stu push money into bank accounts that are going to pay you and first um and I'm not going to go into the details of it because that is the book and I'm not a financial adviser super simple easy read you set up your bank accounts
in a couple of days and then you automate stuff so that it's simple and then you check your bank accounts every couple of couple uh every couple of weeks and and then we have got your leadership roap this is the 21 irrefutable laws of leadership by John Maxwell and I believe the words Creator entrepreneur and leader are all synonymous I think they're the same word I think they ultimately mean the same thing they are ultimately a Creator and a leader is someone that is taking it upon themselves a Creator or an entrepreneur someone who is
taking it upon themselves to lead by creating and bringing people with them but there are this is an Incredible Book because this is the like tactical way to understand how to become a good leader um and one of the like the first principles is this idea that to lead others you need to lead yourself first and so you need to you need to do that the final book that I'm going to give you is the notebook and no I'm not talking about the the film with Ryan Gosling this is your goal reminding road map it
is this it is this notebook and just a side note because I kind of changed notebooks over recently I typically have always for my like adult life used mole skins the mole skins it is all about these root boys which is you won't be able to see that but it says like like term let's see if got it on on the inside don't know if you'll be able to see that it you won't be able to see it like um they look the same but this is like this this is I'm going to call this
the Aston Martin and I'm going to call this like I don't know why Ford's coming to mind that's bad isn't it I was thinking Porsche I was like it's not as good as a Porsche this is where it's at like time you could the uh it's just it's high quality um but the point of it is every single day I write down my 10 goals for the month every morning before I get to work so people over complicate this they're like how do I set goals how you set the goal and then every morning you
write down write them down for the month like the list and the key is you don't go back to the next day and try and remember them you go from scratch every day and you'll find that things change every single day which is really interesting and so those are the nine books that have helped me the most and I think that's it that is a reminder for me to be better every time I open up my iPad and uh yeah that is it that is uh nine books that are going to help you the most
on entrepreneurship and so if you found that useful hit the like button subscribe and make sure to join Creator launch University we've got a th creators in there link is going to be down below before I forget go watch the next video go watch that video now that was sick I'll see you in the next one
