Full YouTube Script Writing Course (1 Hour)

I don't know a whole lot about YouTube I'm not that good at coming of ideas my thumbnails are okay but if there's one thing that I'm good at it's how to write a great YouTube script and that's exactly what we're going to be talking about today in the last 9 months I've written YouTube scripts for 40 plus educational channels and helped them gain millions of views and generate millions of dollars in revenue for their Business I've worked with channels like instantly AI hype Fury and Davey Fogerty and other channels with millions of subscribers and my

clients pay me thousands of dollars to write scripts for them in this video I'm going to review every thing that you need to know about how to write a killer YouTube script that will get you millions of views but before I get into the content I have some bad news this video is going to be over an hour long so if you don't Have the attention span to watch this video for 5 minutes and take notes sorry to tell you but you're probably not going to make it we're going to be talking about why you

should script a video in the first place how to come up with video ideas my five-step system to creating viral scripts how to write a hook how to write the body section how to write a high converting call to action and breakdowns of my best personal brand videos and documentary Scripts and that way you can see my thought process writing scripts from start to finish and you can replicate my exact process by the end of this video my promise to you is that you will have everything that you need to write a script from start

to finish in half the time and have your video perform better let's get into it so a little bit more about myself right these are some of the best performing videos that I've scripted one of the channels that I Script for is instantly AI they're the biggest Cod Emil software company and we grew their channel from 5,000 subscribers to 16,000 subscribers in 5 months they were barely getting any views when they first started and with our videos they've added thousands of news new users to their coding software and you know that's usually well over six

figures in revenue generated some of the videos that we scripted 130,000 views in 7 months might not sound like a Lot but in the Cod mail Niche where there's actually a very small number of people who consume the Cod mail videos this video alone generated six figures in revenues um on its way to another 100,000 views all this video you know 26,000 views in 3 months also you know very small niche in COD so it's pretty good 19,000 views in one month or another of our clients Brook hitting right he sells High ticket Drop Shipping

consult thing so he's also in the Education space you know we scaled his YouTube channel from doing 2K a month to now over 50k a month and his channels at over you know 75,000 subscribers right now this video get 69,000 views in 4 months which is you know really remarkable considering you know the number of sales that he get from a video like this this video 177,000 views in 3 months this other video 34,000 views in 2 months and then there's me so I started my own channel so that I've Skinn in the game so

that you know I actually scri my own videos so I know what I'm talking about and I've grown a channel to 1,000 Subs in 23 days days from just three videos and from these videos alone we got 30 calls booked in 23 days for my script writing service so this very first video 10K views and 500 Subs in 2 weeks on a completely new account so you can you can check this out on my Channel all this video which also did pretty well 11,000 views in 5 Days with 10 booked calls so these are like

sales calls for people wanting to work with me on script writing all this is another Channel that I worked on right gambling documentary Channel tilt 223 uh we scripted their very first video which got over 277,000 views and it's their second best performer today dat so the video is the man who cheated Vegas and almost got away so you can check all these videos out so the big question is why even script in the first Place so to understand why we want a script in the first place we have to first understand what makes a

video go viral is it looking at the average view duration AV is it looking at the click trate of the video or is it looking at the retention right or is it you know some combination of all of these so while all of these are important metrics to look at there is ultimately one metric that YouTube looks at to decide whether they should push your video to a Wider audience and that answer is viewer satisfaction right so satisfaction go up your videos get viewed more what viewer satisfaction actually means is how much people actually enjoy

your video so if people enjoy your video YouTube will push your video more view satisfaction is measured by whether people leave your video feeling good meaning whether they are entertained or they've learned something new or it was an emotional experience you need to have you know one Element of these or all three of these combined and and the way YouTube really measures this is like you know what's the view the like ratio what's the number of POS comments how long do people watch the video for do they share it with their friends do they download

it to rewatch and really when you script your video you can make a better video that is number one more informational number two more entertaining number three will change the day of your viewer So really one of the big reasons to write a script is so that you can maximize your viewer satisfaction and if your viewer satisfaction of your videos is higher your videos will just perform better so you want the content to actually be better more informational so people will consume it so that's reason number one what's reason number two Alex oszi you know

one of the biggest entrepreneurs right now one of the biggest youtube personal brands in the Business space said this in one of his recent videos he's been going from doing post- production to pre-research so that means instead of doing four weeks of editing he's now doing four weeks of research for his videos and he also said this for educational videos an ounce of pre-work is worth a pound of post this is also probably true for entertainment type videos so what this actually means is that the more effort that you do in the pre-work in the

research stage in The scripting stage it is much more in the post prodouction because you don't actually have to spend as much time you don't have to spend as much money on the post- production really if you want to get ahead of your competition I would listen to those ahead of you so people like oroszi a big reason that you want a script is really the time savings and the focus savings so one of my clients you know I just put a large text block here but he said that because I saved Him the time

of writing the script he had the bandwidth to close $40,000 in sales right all he has to do is get on camera and and just recall himself really one of the big reasons to write a script even though it takes the most amount of time is to save time because it saves time in your postproduction it saves time when you are recording I need to write a script so the video performs better and I save time but this guy doesn't script so this is Charlie Morgan He's one of the bigger business faces right now he

said I figured out how to actually get rich 447k views this video technically has no script he was just using his phone and whatnot or this video right the raw reality of making 500k per month no script what gies but really there is something that you are completely missing right those videos are actually scripted they don't look scripted but they are actually scripted to some degree right right so they might Come off super authentic but when you watch those specific videos the words that come out of their mouth have a lot of thought put into

it almost like they've been thinking about these concepts for their whole lives right so combined with the copyrighting experience it makes it easy for them to go completely quotequote raw and still get views and so I guarantee these guys would have at least written what they want to talk about in bullets before They started filming but really those videos performing well in the authentic style actually brings up a benefit of scripted videos a good script can take a barely edited video far because if you have a good script the content will be good and the

writing will be good and if the writing is good and the content is good people will just want to watch because of the information that you have to say why would you not write a script for your videos the answer is you Shouldn't right that's why you're watching this video in the very first place to even understand why we should script we have to understand what the definition of scripting is and the definition of scripting is this it's to write the words of a film play broadcast or speech but in the context of YouTube scripting

really just means planning right so scripting a YouTube video doesn't necessarily mean writing out every single word right even though it Could be that but it simply just means planning more so it's planning what you want to say in the hook planning the direction of the video planning the outro right scripting is the work that you do before getting on camera a Google Docs is a script if you write a full Google dog and you just talk over it I would consider that a script A Hardo slid is a script right so something like what

I'm presenting right now this is from horoi right flowcharts and drawings Are considered a script so this is just on the board some drawings even bullet points are considered a script right so this is a script that I wrote just a couple bullet points and only by scripting your videos can you actually make them more actionable effess to consume it shows your personality have a few good Factor be entertaining and humorous give the viewer exactly what they want and cater to a new audience and your existing audience at the same Time when you really put

the thought into making your video the best video possible and you actually script your video that is when you can achieve something like that where your video it just becomes really really great that brings us to the next question of should you completely write out your scripts right there's kind of the more raw authentic guys who you know probably just write a couple bullets and they just go off the top of their head and Then there's also you know people who make full slides who write out the full script word for word and that's exactly

what I'm going to answer right now so really there are two ways to write out a script and number one it's bullet points and number two is to completely flesh it out so how do you know which one is for you and I'm going to give you a couple criteria that you can look at so that you kind of know which one is better for you you want to write bullet points if You're coherent on camera number two your content is less formal and more conversational right then it's find the right bullets number three you

have good memory and can remember the key points you want to cover without a full script number four your video is relatively short and doesn't require a complex narrative or structure and number five it's more of a personal brand not a documentary but if you want to ensure that you cover all the necessary Information and don't forget any important points then you want to write a full script or you have a tendency to ramble or go off topic when speaking without a script you want to write a full script you're not confident in your ability

to speak off the cuff or improvise effectively write a full script right you need to include specific data and quotes right I'd write it all down or you want to practice and refine your delivery before recording Means you just reading out the full script multiple times um before you get on camera so that when you get on camera it's a lot easier in my professional opinion right should you write a full script or should you write it at bullets I personally think you know from writing over 500 scripts in the span of the past 6

months really the best performing scripts are the ones that are fleshed out word for word I personally find that writing a full script will eventually Pay off even though it takes more time but it's a lot easier to get on camera it's a lot easier to edit in post and one last thing before we cut to the real sauce just like how you need to be able to taste food before you learn how to cook to actually write a good script we need to know what a good script looks like what makes a good script

a good script and I've Bard it down to these four criteria so number one is the language used incredibly simple if the Language used is incredibly simple it's great script number two does the script give the audience exactly what they want if you click on the video the script doesn't give the audience what it wants is it really a good script probably not and number three right I I think this is a very underrated metric would you pay $100 for your video would you pay $100 to go and watch your video in the cinema and

if you personally wouldn't pay $100 to go watch your own video then your Video is probably not good enough and I think it's the most obvious would you watch this video if you wouldn't watch your own video if you wouldn't watch your own script while you even writing it in the first place I have a checklist for what makes a great script uh so this is what I use internally and my team so over here I attached it on a Google Docs if you want to have access to it so click the link in the

description subscribe to your newsletter and I'll Send over this checklist to your inbox along with this full presentation by this point we have covered number one why write a script in the first place and number two scripting just means planning more right so whether that's planning in a Google doc PowerPoint presentation or just drawing some graphics so just plan more and number three should you completely write your script number four what makes a good script a good script so now let's talk About how to script a video so the very first step of writing a

great script is something that people completely Overlook but it's actually one of the most important parts of writing a great script most people just go straight into writing the script they they'll just write the script and then they'll decide afterwards what they want the title to be which is I think the completely wrong way to go about it you first want to determine what the title of the video is Before you even get into scripting the video because really the title will set that expectations for the video and then you know your script has to

meet those expectations it's kind of like going to your girlfriend's parents house without your girlfriend telling you what her parents are like you won't know what the expectations are and it's going to be a total disaster right you won't know how to match that so what that means is that the first step is to start with the idea Or the title and to really understand what the different types of ideas the different types of titles are we first have to understand what the four types of videos that you could potentially be scripting number one it

is a Viro vsl number two is Story videos number three is ch Challenge videos number four is documentary videos now I know that there are more than just these four types of videos there are top 10 videos compilation videos but if I would really Focus in I would focus on just these four because this is quite a good chunk of the number of videos that most of you guys will be scripting so let's get into it so first one is a viral video sales letter a video sales letter is just a video designed to sell

a product or service in an engaging storytelling format that gets viewers to buy something so it often aims to go viral by being very sharable so it uses persuasion techniques to make an Emotional connection and convince viewers that they need to buy the product the video is also more value based but we are selling the viewers on a set of beliefs every time so one example would be this video right my video how imaji made $40 million from one YouTube video and the reason why this is kind of like called a video sales s it's

because I'm selling the viewers on a set of beliefs through this I showed my understanding of the Different copyrighting techniques that Iman possibly used and from there you know if the viewers are interested in how imang actually scripted that video right they watch it and then they'd see me as an expert and then from there they would come and ask me oh how does he actually script it or can you help me script something like this so number one is a viral video sales letter number two is a story video so a story video you

know is a narrative driven video that Tells a compelling story often focusing on the journey or character Arc of you know somebody right so this could be like a documentary story or just like a personal branding story so really it uses storytelling elements like drama conflict resolution to draw viewers in and invoke emotion and then there's the challenge type videos right so it's a video where the Creator takes on some kind of challenge standun out experiment so really the core of it is to entertain Through the Creator's reactions and commentary while taking on the challenge

this is also technically a viral vssl because the challenge videos are also meant to sell to viewers on a set of beliefs in order to buy a product and then this the documentary video right so this could be a non-fictional informational video that documents events people places or ideas from real life and you know typically it aims to educate or convince viewers about a Topic personal event so you could use interviews facts statistics presented in a narrative framework and using compelling footage you need to know what type of video You're scripting so that you can

write the script in the right way which brings us to the next question of how do you find these video ideas so we've just gone over the four types of videos how can you find these video ideas and the simple answer is that you can use outlier Theory right and I'm Going to explain what this is couple examples of outlier Theory so for example Mr Beast saw this thumbnail right trains versus Pits on the left and he did his own version of it right train versus giant pit or Eric right who saw this thumbnail on

the left 441 million views and he did it for his own thumbnail he did his own version what does outliers actually mean outliers are just videos that are performing above average so a great way to come up with Video ideas is to really take inspiration from what is already working on YouTube right outlier theory is just one of the ways to come up with ideas and it's the main way that I used to come up with video ideas so rather than coming up with an idea from thin air they could completely flop instead you actually

want to look at what's already working on YouTube and you want to model it I've done it too right so this is a video by John Dorman right how to how to Create a killer YouTube video right I did my own version over here at the bottom so these are the four main ways to apply outli Theory I'm going to explain how each of these works so number one you can look at videos from small creats that are clear out Liars number two big creators in your Niche number three videos from adjacent niches performing well

and number four videos from broad niches performing well for small creators that have outlier videos One example is this guy right this guy tast athetic you know he got 100K views on this specific video right and this was when he was at you know just a couple thousand subscribers so 100K views is really outstanding and this guy over here right he basically took took a similar title and he add 2024 and then you can also look at big creators in your Niche right so for example this video by Andrew U 1.2 million in 30 days

with Drop Shipping this guy the bottom And and along with many other creators took the similar format in the thumbnail so it's like the Shopify dashboard on the left his face on the right and and there's the red line in the center 1.8 mil Tik Tok Drop Shipping in 30 days so you can take inspiration from Big creators in your Niche with really good outliers or videos from adjacent niches right and what adjacent niches mean is looking at niches that are similar or closely related to each other the Example that I have pulled up here

is looking at Facebook ads and code email right because Facebook ads is a way for you to get clients code email is also a way for you to get clients right if you're looking in the business Niche and lastly it's looking at videos from broader niches so if you you are in the Instagram growth Niche say you're making videos there you can look at what's working within social media growth right and if you are in social media growth You can look at what's happening in the business Niche because the business Niche encompasses all of you

know social media growth and Instagram growth you know in the business Niche there's also a couple more different Pockets so if you're in the Instagram growth Niche you can look at what's working within the broad business Niche and then you can apply it to your own channel for example right looking at Alex Mosi in the business Niche right he had this video How to get so rich you question the meaning of making money to YouTube growth this video is by learn by Leo right 572k views how to edit so good your viewers get addicted to

your videos so it is a similar format but he adapted it to the YouTube growth Niche and his videos perform really well or here's another example from the coding Niche right how to make Fu money with coding to this video right by Daniel bidden how to make Fu money as a teenager right so He applied what's working in the coding Niche to what's working in business so he he just took the similar format and he applied it for himself and got over 223k views in Just 2 months which is outstanding so just to recap these

are the four ways to apply outlier Theory number one you want to look at small creators that are videos that are clear out Liars number two look at big creators in your Niche number three videos from adjacent niches performing Well and number four videos from broad niches performing well the big question is how do you find these outliers number one my big advice is to be on YouTube a lot if you are scrolling a lot on YouTube actually looking for specific videos uh if you go on incognito tab if you start a new account and

you know and you follow a lot of the accounts within your specific Niche you will stumble upon a lot of these outliers and from there you can take inspiration but if Not the other alternative is to use views.com so Mr Beast just released views.com which is a way for you to find outliers you can also do thumbnail search and AB testing uh v.com basically allows you to search certain keywords and find outliers within that specific Niche or you can also use the outlier format cheat sheet so this is mainly for ED ation businesses so once

again if you want to have access to this outlier format cheat sheet I'm going to link This presentation in the description so that you can have access to this presentation and then you can go here and you can click on this outlier format cheat sheet and that way you can get inspiration for your first 60 video ideas it's one of the easiest ways in order to get ideas if you are you know within the education Niche so in terms of action items right you can go to YouTube or use vs.com to find ideas and then

you can search for these outliers And what I want you to do is I want you to write 100 video ideas and titles based on these outliers not all 100 ideas would be great what you're trying to do is you're trying to find you know the few ideas that really work so from the 100 ideas you can filter it down to the top 10 ideas and then in the top 10 ideas you can usually use some of those to create a couple videos but in terms of an action item I want you to pick one

of them to create your first video if You haven't already created your first video or to create your next video now that we have the idea the next step is to do research for your video and what research really means means is that you want to find what videos have been made about a certain topic and to find out what videos people want to watch right now to really understand what kind of ideas really work you actually have to understand what's happening on YouTube because YouTube is a race right YouTube Is a competition everybody is

competing for the same amount of attention so really some of my favorite ways to do research on how to execute a certain script is this number one I think scrolling the comment section is underrated right so what I do is I scroll the comment section to figure out what other people are saying so really the comment section is really underrated because it is the only way for an audience to communicate with a video and Creator within YouTube really from the comment section you can figure out what parts of a video people like what do people

have opinions about what kind of content do they want and really this will show you the kind of videos people want to watch there was this video I gave an AI bought $30,000 to trade stocks um so this video was released a year ago 2.4 million views you can see a 66x outli which is pretty outstanding but when I was watching the video I Found this comment right which said over here 1340 tra is outside so basically you click here if you want to see the trade results so really what this indicated to me was

that the video was probably too long what can you kind of determine from this right you could kind of create a thesis to say that you want to create a shorter more remarkable video to get the same if not better results so instead of making a 20-minute video you could potentially make a 10-minute video or 15-minute video and then from there that's kind of an improvement on the current video idea so that's kind of how you make your own spin on it so really the second way that I like to do research is to find

the top creativ in your Niche and sort their videos by most popular and study each video and the reason you want to study each video is because if they have the most subscribers in your Niche they are probably doing something right when You're watching each video I think you really want to look out for you know what the type of creative format is what emotion do the thumbnail and title bring out what made this specific hook effective what made the storytelling of the video effective why did most viewers watch to the end and I think

if you do this for enough channels you'll be able to reverse engineer the success of their videos and apply those same Concepts to your own videos the goal when you're Doing this is to find the reasons for their success model it and improve on it and really when you're watching these videos you need to identify why those videos work model the good parts and integrate your own knowledge so that it is even better right emphasis on better because if you want to win on YouTube you need to be better than your competition so another really

big question that I get is how do I know when to start research for me there is No one set timeline for research but you can end the research phase once you feel you have the information that you need or you've digested all of the information needed and then you can just go on to write the script so now that we've got all the research that we need for the video that brings us to arguably the most important part of writing the script and this part can literally be the difference between a 1 million view

video and a 10 million view video and That is writing the hook the job of the hook is really to do two things number one validate the click on the video and number two create Intrigue so that they want to watch the rest of the video so the hook is the first 30 seconds right and really you have less than 30 seconds before the viewer decides to watch the rest of the video or continue watching till the end and if you nail the hook your retention in the first 30 seconds can be upwards of 50

60% sometimes I've Even seen 70% and if I would describe what the elements of an effective hook are is that number one you want your hook to be clear and number two you want it to be engaging because you want to reel the viewer in to watch the rest of the video so you need to avoid these if you want to have great hook if you want your hook to be number one clear and number two engaging you need to avoid jogging and when I say jogging I mean words like Prospect clients Ras so Ras

Means return on ads Ben so if you use specific jogg most people won't understand what your hook means so you need to avoid jogging number two you need to avoid over explaining so that is selling the video too hard and number three is I'd say excessive credentials right right so that's credentials when not necessary it is giving the viewer too much information when it's not necessary or it doesn't add to the video so we really want to be conscious about The kind of viewer that will click on the video and how we can use our

language to appeal to them and what that really means is using simple language so when you're writing a hook you want to use language that appeals to a wide audience because if your hook can appeal to a wide audience and you can get many people to watch then your video retention will just be a lot higher in the first 30 seconds right and that means keeping the language used below Below a fifth grade reading level so words like as I said Jing right Prospect or ROI ROI means return on investment should be replaced with words

like customer words like returns right respectively and that way we can cast the wide net and cater to as large and audience as possible so simple language is King this is something that I reiterate over and over again to people that I help with scriptwriting you want to keep the language simple you want to Simplify a lot of the language and if I were to Define what a hook is is the first first line which is the first 5 seconds and then it's the introduction these are the 10 types of first liners I want you

to screenshot this I want you to save this because these are the most important 10 types of first liners that I've seen that are really effective so number one it's the question hook so have you ever wondered what would happen to your business if you sent a million Emails number two it's the shocking statement right you've been working out wrong this whole time number three it's the storytelling hook which is I went from negative $150,000 in depth to over $5 million in just three years this is my story so you start of a story number

four it's the preview hook right so it's watch me turn $100 to $10,000 trading stocks in 24 hours or you know this could just be a bunch of Clips in the preview number five it's the personal Connection so it's starts of a story again in my college days I suffered from anxiety number six a statistic or fact hook so like 90% of businesses shut down after the first three years number seven it's the challenge hook so I scaled four e-commerce STS to six to multi8 figures in the past 3 years to prove it's not luck

number eight it's the quotation hook hook right Alex hosi said that if you would start over again he'd start a service based business so quotations From experts is also a really great hook number nine the metaphor hook so you are a hunter and number 10 the proof hook right I've generated $10 million for my clients combined using Code email so these are really the 10 types of first liners that you can use what I found when I'm writing a hook is that writing the very first line is the most difficult right after you can write

the first line the second line usually flows after it and after you write the second Line the third line flows after but figuring out the very first line having something on paper is the most difficult so if you do struggle with that I encourage you to screenshot this so that you can have inspiration for your first lines these are usually the types of first liners that I use nothing too crazy let's talk about the introduction next so really the goal of the introduction which is everything after the first line so after the first Second the

rest of it is the introduction is really to do three things right it is to number one give context to the video number two set the stakes right so oh like what's going to happen if I don't achieve it or number three establish the main payoff of the video so payoff meaning is like okay what am I going to get from watching the video so really the introduction is the bridge between the hook and the main content of the video and the payoff is What the viewer will get or learn when they watch the video

this is an action item okay this is how you write a hook when you're writing the hook I want you to list out what questions the viewer will have when they see the title and thumbnail the introduction needs to answer all of these questions in order to set proper expectations a really specific example would be say for this video right this video got 12 3K views on instantly I showed it above Previously it's titled Alex osi's $100 million code email strategy so when you're looking at this video title what questions will pop into the viewers

mind right you just list out those questions and then you answer them okay this works for pretty much every single video title that I have seen so what are the questions that people will have right it could be number one how did Alex's Cod Emil strategy make him $100 million number two is this coding Mo strategy Effective that's also another question that people could have number three is it easy to implement a strategy number four can I use it to make money for my business these are the four questions that I've listed out obviously you

can list out more questions so like how much time will it take for me to implement this code Emil strategy but you can usually list out you know maybe 10 questions at most but then you want to filter it down to the most important Four to five questions there are usually four to five questions that are super burning in the viewer's mind that you have to answer and you know I've kind of filtered it out to these four and then to write the hook you just answer all of them right so first question how did

Alex's coding strategy make him $100 million I said Alex Moi uses code orang to generate zillions of leads across his portfolio companies without lifting a finger and today I'm going to be Revealing Alex Mo's full Cod Emil strategy this is the exact strategy let's say if this company gym launched during a time so this part in yellow is his Cod strategy effective it's effective because it saved his company gym launch when it seemed like he was about to go bankrupt right can I use it to make money for my business that answer is that right

you can use it to make money for your business because he used it to save his company when it was About to go bankrupt so how does Alex OSI do it I spent the last week breaking down Alex moi's Cod Mill strategy so you don't have to I'll boil it down the four key steps that make his Cod Mill strategy effective right so boiling it down to four key steps you think it's really complicated but it's actually just these four key steps that makes it easy to implement so that's for number three right is it

easy to implement strategy so really why this hook works Is because number one we answered every single question number two right in the very first line I said Alex MOSI generated zillions of leads right so and zillions of leads is something most people haven't heard of right it's really noteworthy it immediately catches the viewer's attention and the introduction also lays out the payoffs for what the viewer will learn from the rest of the video and it's also easy to consume in four key steps so if you Notice in the introduction every single line has to

have a purpose if any line doesn't re the viewer in and doesn't add context for the viewer to listen to the next line it should be cut right you have to be very very precise with your language this is the first 30 second it is the difference between a million view video and a 10 million view video it is that important for you to nail your hook so you want to spend a ton of time writing your hook and if this still Sounds complex right I've compiled a hook swipe file so this is all of

the hooks that I've written over the past 6 months I've taken the best 30 to 40 hooks that I've written for all of these educational channels and I've put it together in a swipe file and and I'm going to give you guys access to it so if you guys want access to it once again subscribe to the newsletter go to the link in the description subscribe to the newsletter I'm going to send this Presentation to your inbox so that way you can have access to all of the resources that I've just mentioned right and I'll

send you daily emails on how to write better scripts and how to grow on YouTube okay let's get back to it right now that we have the hook nail down let's get into the meat and potatoes that is how to write the body so for the body this section will determine whether the viewer actually finds a video valuable and to keep the viewer engaged We want to insert sub points into the video and each sub Point could be say you know it could be S of an ID and then create a thumbnail and write script

say I'm teaching the viewer how to create a YouTube video right start of the idea create a thumbnail and write the script another big element that I want to mention is an open loop so when you explain a point completely to a viewer it's like giving your audience a reward and they feel good once they've learned Each new step and the job of the script is to present each Next Step as more important than the previous one so that the viewer will stay anticipating each next step and we do this by creating an open loop

so if you're still not sure what that is I'll explain that right now so an open Loop just means a transition with building curiosity so instead of directly telling the viewer the next step is how to write a great script I'm going to use an open loop and I'm going To show you what that looks like so when you're writing a body this is a simple all line that you can potentially use right so instead of mentioning the point out right we actually want to mention the point all the way at the end so this

is the start of the body right you start with the open loop and then you talk about the point open loop and then Point open loop and point right and specifically I'm going to show you how to fill this out so with the specific Points that I mentioned say how to make a great video right what are the points Point number one come up with a great video idea number two you create a title and thumbnail and number three write a great script so you've kind of filled out filled out the points and then right

before you mention the point right you want to mention the point only at the end right because you want to build curiosity towards that the open loop is a transition from the previous point That also builds curiosity right so a couple open Loops that we can use over here that I've scripted out the first step is the one that is by far the most important and yet also the most overlooked good open loop is a transition with curiosity right so listen to this the first step is the one that is by far the most important

yet also the most overlooked here's another example but after coming up with ideas there is one thing that YouTubers will Completely neglect and leave till the end of the video creation process when in reality it should actually be one of the first things that you do the next open loop right this next step I'm about to share with you is perhaps the most disregarded step of them all and yet is the one that drives the most results so now we have scripted the open loop and Point open loop and Point open loop and point so

that's kind of like the skeleton that We have for the full video but now we actually have to get into scripting the actual content so what I like to do is I want to start with bullet points when you're scripting an explanation for each point you start off by writing bullet points so the reason you don't just want to you know write the F thing initially without writing any bullet points is because it's usually really hard to follow the logic without writing it out in bullets you notice if you just write The full body out

it usually comes out you're not very clear but if you start off by writing bullet points you'll kind of give guidance uh to yourself on how to actually string it together assuming you are writing out the full script really when you're starting with bullets you want to use what I call assumptive questions and really what this means really you want to ask yourself what questions would a viewer have for this section so if I were to script point one Which is come up with a great video idea the main questions that I want to answer

in my script are number one why is a great idea important number two what is Pro Pro that a great idea is important number three did anybody credible say that a great idea is the first step and number four how do I come up with a great idea and if you notice over here we start with why is something important what is the proof and how do I come with idea so so for really any point that I Talk about I want to start with why is it important what is it and how do I

Implement something like this so let me show you an example these are the bullets that I write just based on answering these questions right a great idea get you millions of views with only a few more hours of effort compared to filming hundreds of additional hours of medoc content that answers why is a great idea important number two what is proofed that a great idea is important Right if you look at Mr BEAST's Channel he uploaded 22 videos in 2023 if he wanted to he could have uploaded one video a week but he decides to

put three times more energy into his best video ideas because the idea behind the video is that important point question number three write did anybody credible say that a great video idea is the first step over here I can play a Mr Beast clip saying that the idea is important so there's also not just scripting it Out but there's also the audio visual storytelling that I'm thinking of and number four how do I come with a great idea write 100 ideas and narrow down to a handful of ideas which is also the advice that I

gave you previously after writing it out in bullets you can write out the full thing right so really at this point we've completed doing a research writing the hook and writing bullet points so now put it all together in a full script right and really when You're putting it all together and you stringing the sentences together one of the things that I'm always thinking about is the level of Storytelling right this is always something that I get Q&A on what is the level of Storytelling that we need to meet and really Steve Jobs wants it

the most powerful person is the Storyteller stories have the power to capture and hold people's attention right they can make complex ideas or dry Information more engaging and more memorable because stories evoke emotions right which can help your audience connect with the content on a deeper level really emotional connections can lead to better understanding and retention of information so stories make the content more relevant and meaningful to their lives stories are that great and the most common misconception is that you can't have storytelling in an educational but really in educational Videos storytelling can be the

more it could be the very reason why people don't want to watch you in the first place and you can actually build a whole Channel off the quality of Storytelling storytelling is that powerful an example channel is my first million so they're more of a podcast that they turn into YouTube videos but people really love listening to them because they manage to turn business content into stories so let's go over a couple of important Storytelling structures and understanding these storytelling structures is actually important for you to actually execute on it so my first storytelling tip

is to use the hero's journey so there's this thing called the hero's journey that pretty much every movie every story follows so it starts with a call to Adventure so over here starts with a call to Adventure right and then you go to threshold Guardians and then you find a mentor there's Challenges and temptations right there's a death and rebirth there's a transformation there's an atonement and then you kind of like return to your normal life it is just a storytelling structure to keep in mind where you want to go off on a joury right

and then you build up tension to a climax and then you resolve the full story and for something more actionable right storytelling tip number two right you want to use the somebody wanted but So then framework and this is one of my favorite Frameworks because it actually follows the rule where you want to write your script like you are talking so what this means specifically is that somebody wanted is followed by the character's motivation but introduces conflict so outlines the events that wasen a problem and then reveiews how the problem is solved and the reason

why I love this storytelling framework so much is because all of Storytelling is basically Someone wanting to do something so that's intention and then there being an obstacle and really this tension over here is what makes a story so exciting an example of this is if you summarize Cinderella it's Cinderella is somebody wanted to attend the king's Ball but the stepmother right which is kind of like the obstacle forced her to do chores to keep her from going so her Fair godmother helped her do the chores and get her to the ball and then she

met Prince Sharman the next storytelling tip is to start with the end in mind right and the reason I pasted this Ryan Tran video is because he always manages to evoke a really great emotion at the end of each video right there's there's usually a lesson to be learned at the end of his video and you know there are people say oh this is such a mind-blowing video and the reason he's able to evoke this great emotion is because he starts with the end in mind He really thinks about okay what's the emotion that I

want to evoke and then he kind of works backwards from that think about what emotion do you want the viewer to feel right and that could be happiness sadness fear dis just anger surprise right and then from there you can work backwards to what you want the story to be so storytelling tip four you really want to simplify your video down to the essence of your story and if you really understand what the essence of Your story is you can build your story from there so what this specifically means is you want to ask yourself

what are you really trying to say in as few words as possible right and strip away everything that distracts from that goal and be concise in your story right the simpler the story the better and storytelling tip five is to create contrast because once again as I said it's somebody going on a mission there's intention and then there's some sort of Obstacle what is the reason for this guy's intention and that's usually because you know he used to be in state one right which is you know not where he wanted to be and then he

wanted to be in another state right so it's really you want to create contrast between okay where he was and where he wants to be and when you create contrast there's like okay he really wants this there is an actual compelling narrative that makes it okay can he actually do this or Not and now the next part I want to go over is probably the most overlooked yet I personally believe is to be the main difference between your channel absolutely blowing up versus you getting no views at all with your scripts and that is how

to write an outro so in terms of outros and call to actions right really the call to action is a prompt at the end of the video to get the viewer to take what action you want them to take in general there are three Types of call to actions I would say number one it's selling them on watching another video number two selling them on liking and subscribing and number three selling them on your offer a product pitch so let's get it out the way right I don't think you should be using like And subscribe

I personally think if the content is valuable enough the viewers will like And subscribe on their own so and this point is more for businesses right you don't really need to pitch Your offer unless it's a 40 minute plus long video where you give massive amounts of value to your viewer only then I believe you have permission to pitch something because if you're asking something from them you better have given them something really good and if your video is only 10 to 20 minutes long I don't think there is enough information for you to justify

a pitch General I think you should always pitch to another video when you call to action At the end of your video to another really your end screen click rate will increase right and when viewers go from one video to another on your channel to another on your channel uh it creates kind of like a spider web that will solve all of your prospects problems one at a time right so your viewers will have all of their problems solved they'll watch more of your videos they'll be entertained because you tell them to click on this

other video and at The end of the day it also increases the watch time on your channel which will boost it on the algorithm so I think the very first call to action I want to talk about is how do I write a call to action to another video how do I get more people to click on the next video I use a very simple call to action framework hook curiosity and action right this is the call to action framework that I use every single time to get people to click on another video and I

think this is Pretty Universal if you want to increase your clickr rate and I'm going to explain how to use this you want to start with a hook to get the attention just before the end of the video because just as you're reaching the end of the video the viewers is kind of like okay is there going to be any more value there usually isn't so you want to hook their attention one more time to get them to Puck their ears up okay there is something more important that is to be Said over here number

two is curiosity right so curiosity means to create like a knowledge gap which creates demand for what you're about to pitch next so if you're telling them oh hey actually now that I've talked about this you kind of have to know about this too so there's really a gap so therefore if you click on this other video I'll teach this other new thing to you and then action just means the action you want them to take which is basically click on this Video so an example called action to another video so then it's exactly how

you send 1,000 code emails every single day on autopilot that's like before the hook but the hook will be but there's something that I didn't tell you at the start of the video oh like what is that right what's this thing that that you didn't tell me and then you want to use curiosity which is everything that I just told you is completely useless if you don't know how to use it to make Money for your business now I know all of this but I don't know how to make money for my business so there

is a knowledge Gap there so the action is click on this video over here if you want to learn how to get clients with code email in 2024 and I'll see you in the next one now the next question that I always get is is it worth the effort so let's run some math to actually prove that writing the call to action right and spending some time on this is Actually worth the effort so the typical end screen clickr rate to another video on the typical channel is about 5% so with my channel and my

client's channels right just using this framework for our call to action our end screen element click rate is 15% and that is actually three times more people clicking from one video to another right instead of 5% it's 15% so assuming if you have 1,000 people watching your video till the end 150 of them will click as supposed to Only 50 right and if you do this for every video the number of people we get from one video to another will compound so if you have instead of 15% 15% 15% 15% on every single of your

videos as opposed to 5% 5% 5% 5% and you post 30 videos that is a lot more people watching One video to another and really this is a 1% Improvement to your call to action that pretty much no one else would do I I personally think it's worth you know to take 5 minutes of your time To script it out just script out your call to action and now we're going to talk about how do you pitch your product or offer so really for more value based videos you'll want to pitch your offer right you'll

want to do a call to action to your offer and really this is only applicable if you're selling something couple mistakes right you don't just want to tell them to go and book a call of your business big no no right number two you want to hook them in and sell Them on the idea of working with you and number three you want to create a logical path for them to working with you given the amount of work that they have to put in an example over here so say the video is on how to

start signing clients of code Emil that is a full tutorial on how to start signing clients of code email over here we really want to sell them on working with us so no out you can take everything that I've explained in this video and start Running your own code Emil campaigns and you'd probably never have to worry about when you'll get your next client ever again but the truth is it is much easier said and done see I so I hook them in one more time it's much easier said and done there is much more

to getting clients from Cod email then just this is just what I've talked about so you have to make sure that your code email copy resonates with your Target customer your inbox is managed your leads don't Fall through the crack and that you pick the right strategy for your specific business and offer and if at any stage you make a mistake your whole campaign is toast but you can see how I kind of take them to a logical path that's kind of how you want to do a call to action to your pitch right and

once again spending a little bit of effort scripting it out it is worth it because your conversions will increase you actually want to avoid these mistakes in Your call to action right number one it's recapping the points right if they need to revisit a point they can rewind to the pot that they miss number two is having multiple call to actions having multiple call to actions also a big no no because a confused viewer doesn't know what to do and number three it's not giving a reason for why they should follow through with the call

to action and being lazy of it so the next most important part that really everyone Neglects is how to edit your script so why edit your script in the first place really the main reason is that your first draft will never be perfect right in fact from what I've seen the first draft for pretty much every single writer is terrible and that's okay right we're really not looking for perfection in the first draft right editing is probably one of the hardest things that you can possibly do because it takes so much attention requires you to

be so Critical of your work but as Stephen King says to write is human to edit is divine in general I think every script should go through one to two rounds of editing because we don't want to rush this process because if we do even the edited version will be complete trash so you really want to take your time to edit your piece of writing right look at every single word make sure every single word is good in terms of principles on how to edit a script number one I would Say incubate if you really

think about writing a script after you write you know a full 2,000 words let let's say and you just edit it you won't get to see it with a pair of fresh eyes you'll be like oh actually this writing is pretty good this writing is pretty good because you just did it what you actually want to do is you want to let the writing sit you want to go on a walk you want to go take a nap or maybe you just leave it to the next day for you to Edit and number two on

how to edit a script it's right like you talk so you really want to be reading your script out loud because at the end of the day a YouTube video is just you talking to the camera uh it's like you talking to a friend it kind of wants to be like a conversation so you don't want to say any crazy words so you really want to simplify your language and you want to be able to write like you talk number three my third piece of advice when You're eding a script is to download grammarly so

if you don't really know what grammarly is grammarly is basically a spelling checker it's a grammar checker it helps you resolve all of the tiny mistakes so that when you get on recording you're not like okay is this weird is this weird is this weird and number four I look out for is there logical flow from one point to another so when you read out your script if there is no logical flow from0 one to Point 2 to point three from sentence one to sentence two to sentence three your video won't come off appealing right

your video script won't actually be good so you want to be editing for all of these four things right you want to let it incubate you want to write like you talk download grammarly to solve all the small grammar errors and then check for if there is a logical flow from one point to another and I think the best way for me to show you how to edit is to Edit the script live so we're going to switch to Google Docs and we're going to look at a script that one of my writers wrote so

that you kind of know what to do what not to do when you're editing a script so now we're going to be doing some editing live so to give you a little context about this video uh the video title is over here on the top left right the fastest way to ruin your YouTube channel so it is more of like a negative angle where okay like you Mentioned the point and then you talk contrary about why they shouldn't do it so it's like saying oh the fastest way to ruin your YouTube channel is to you

know not be consistent in the uploads so okay not being consistent in your uploads then that way the the viewer knows I do need to be consistent in my uploads so like to give even more context this video title I actually give to all of the applicants who apply to my script writing agency and they write a Trial script like this so I'm going to review one of these live and show you how I would edit a script like this whenever you know if I would to write something like this or if someone brings me

their piece of writing so here it goes right the hook right there's a bunch of ways you can completely ruin your YouTube channel okay so you state the title again right but if you know what not to do you'll know what you can do and grow a successful Channel with Hundreds of thousands of subscribers and easily blow up on YouTube so I'm really reading this out loud and it's really kind of difficult to read out loud so this sentence is probably a little too long so the first thing that I will do when editing is

not to actually edit itself right I want to make comments first and then I'll edit it after because you know if I'm switching between okay figuring out what is wrong and actually editing it it becomes very Confusing after a while so what I want to do is I'm going to put comments on each part that I want to edit and then afterwards I'll edit it I'll kind of show you how I do the commenting part of it because actually once you put a bunch of comments on what you need to resolve immediately it becomes a

lot clearer how you want to change it so really each line I'm going to be very critical about it and I'm going to point out problems with each line right this one I could Say probably this is too long hard to pronounce might make it shorter or into two sentences okay so to ruin your channel start by choosing the broadest Niche I'm like not even sure but this is like the best possible point cuz like there's nothing wrong with like picking a br Niche you know so it's like not immediately obvious why is this wrong

okay what is wrong with picking a br Niche if this is the point that we're going to make we have to like really Substantiate it I don't think this point or like this payoff or this sub point is even that great of a point to pick right so when choosing a niche make it as broad as possible so it's like okay why are you repeating yourself don't box Yourself by niching down put zero thought into the topic okay what topic so it's like not clear right don't box Yourself by quote unquote niching down what does

that mean right so so like immediately in the first couple Sentences I can already identify very big mistakes right cuz it's not sure it's not clear what niching down is and when you're saying something especially towards the start of the video you want to be very clear right make videos on a whim right so it's like okay we can probably simplify whatever Springs to mind so like this isn't a complete sentence right and like sometimes there's nothing wrong with not having a incomplete sentence but like this is Very clearly an incomplete sentence have no cohesiveness

to your channel okay cohesiveness we can probably simplify this is like a very big word have no cohesiveness to your channel so you always keep your audience on their toes so like what does on their toes mean what does that mean are we like scaring audience I'm not sure right appearing scattered with your video topics will reduce the chance of going viral maybe not not really but like also like what Does having multiple topics have to do with going broad right so like the link isn't clear and make sure the algorithm never pushes your video

uh like I don't really make sure like the like we can't control this right so like you kind of get what this writer is trying to say but he also doesn't make it very clear so like as the editor or like it's the writer you have to make it very Crystal Clear what you're trying to see and really take it like look at the video From the viewer's point of view which is great because you won't have to deal with ever being successful take advice from nobody right okay so it's like okay where's the transition

from here where is the transition okay this also it's like kind of general not necessarily related YouTube so it's not immediately clear what this has to do with YouTube Right pay no attention to successful YouTubers and always assume you know best pay no attention so you mean don't Pay attention to successful YouTubers and always assume you know best you know best about what this is weirdly phrase right when I read out loud it's kind of weird uh in fact disregard all advice so it's like okay you're doubling down okay why are we doubling down here

right go through life with a fake sense of self-worth even if you've never done anything to warranted so like what does warrant mean can't simplify probably assume every YouTuber is a scammer is This an assumption that people make right if this is an assumption that YouTubers make then maybe this is something valid but I don't think that people who run a YouTube channel think that every YouTuber is a scammer and all costes our a way to steal your money so like why are we suddenly bringing courses like why suddenly talk about courses seems kind of

odd to suddenly talk about courses right do you think YouTube gurus are really dropping the Secret sauce anyways what sauce right also like kind of random to bring in also like this wasn't like really the tonality that that we were talking about also like quote unquote YouTube gurus it's like oh he's like trying to attack somebody it's like also not clear why this is cly brought up there's like no really context to it why would they create more competition for themselves here like okay here we have two questions stacked on top of each other So

when we usually see questions in the script we can usually turn that into a statement right so like usually when you have a question you know you're like trying to write in a more conversational tone but usually it's a lot more direct if you just turn into sentence so why would they create more competition for themselves it's like they wouldn't want to create more competition for themselves so that's one way you could turn it a sentence so here we have two Questions stacked on top of each other how can we turn this into a statement

avoid every opportunity learn and improve your content so you never have to take ownership when things go wrong so this is kind of like repeating right packaging okay never study thumbnails or titles okay that's probably fine or like I would probably split this into two cuz these are two different points right split into two points knock up a thumbnail in minutes or even better use AI so you never have to do the work like these two points are like not necessarily the same also like it's not very clear what the sentiment around AI thumbnails is

I know there are some tools that aren't that great there but maybe there are tools out of there do most people use AI it's like kind of odd to say oh just use AI I would say it's not relevant and don't bother to ask yourself if the AI is done a good job just trust it blindly exclamation mark Kind of odd still very weirdly phrased if you ask me it just doesn't flow well this way you'll be sure that no one clicks on your videos start listen differently constantly remind yourself that the top creators only

clickbait anyway it's like not true also not an assumption that beginner YouTubers have this is also like something odd to say maybe if it was like 2015 then saying this in a video would kind of make sense but like not really do this to PE Superior to peers and yourself so no one really says peer right no one says Pier do this so often that you actually start to believe it and become so obnoxious no one wants to help us support you so it's like here we kind of start with the point of packaging and

then how do we end up that like no one likes you it's like oh this is also not relevant to the main subo here so we also really want to be careful like here we kind of like just ramble a little bit and then we go So out of left field it's not even remotely close to to what we were talking about on off Cher you do get a connect with other creators make sure to point out everything you think they're wrong about even if you're unqualified to do so this also doesn't link to the

main point right bonus points if there's someone who can truly help now or in the future in for nonprofessional look I'm not going to go through and edit this whole script but here like just looking At the first three sub points or the first three you know main payoffs you can kind of see every sentence if you are not really careful when you write the script can be kind of off or there is some improvement that you can make to to every part of the script and you know maybe this is a little more of

an advanced more extreme example where okay there's like errors in every sentence but like really if you are very attentive and you look very closely at The way that you write and you're being very critical and here in this case I am being very critical because that is kind of the standard that you need to have when you are writing a YouTube script right the script has to be really good There is almost no room for error or at the very least it can be like very minor errors but you know generally you want your

script to be as good as possible and you know that's really looking at each sentence on in each word does this Word fit does the sentence fit here right does it fit the structure right is it blowing right here you can very well see that we stray away from titles and thumbnails very quickly right and that could just be because he doesn't know what else to say about titles and thumbnails which is like okay then it probably means that on the research stage you're probably not doing something right right maybe your research stage isn't as

complete right And because your research stage isn't as complete that's why you kind of have the problem here of your script being relatively incomplete and you kind of like string away from the main point cuz you're just trying to fill gaps which is pretty terrible and it's not very close to what you want in an ideal script that's kind of like I think the main takeaway is that like number one when you're editing you want to be very ruthless of yourself this could be your Own writing right and maybe the writing you know isn't as

far off as this but you still want to be very ruthless right does this line fit here is there any way that I can improve the line and you know really just being able to see what is wrong with these individual sentences you want to think how can I simplify words what words are potentially too complex and you want to make comments on your whole script right so the script goes on for a little long longer I'd Imagine pretty much every single sentence would need some sort of editing if we look at this right aim

for nonprofessional look okay never prioritize video quality okay convince yourself it's 2024 and authenticity is back also this is kind of random you don't even really mention authenticity is authenticity something really in the back of people's minds right now like that could potentially be the case you know you need to do a little more Research and what's more authentic than the grainy pixelated webcam look from 2005 this is also like not accurate right um who has something like this so don't waste your money on fancy cameras studio microphones okay also like it's not necessar all

the fancy equipment right right that way you'll never have clear and crisp visuals is this the Big Goal only unclear disord audio that really annoys your audience so like really we can probably cut out so like In general any words that nend with l y or or ad verbs you can probably cut out right and it's less like annoys your audience it's more you know makes your audience click off right tell yourself that your message is so important unique and interesting that it will Solo Carry the video Solo Carry is like this is more of

like a gaming term like most people don't know what this means tell yourself that your message is so important unique and interesting that it Will Solo Carry the video sure I'm I'm also like not too sure how to improve on that so I'll kind of leave at that right this way when your audience doesn't tune in you can tell yourself that they're the ones missing out do people really have this mindset I feel like people don't really have that mindset right forget about fancy lighting soundproofing or appearing professional also like here right fancy lighting like

you know fancy and lighting like not a Good descriptor here we say it's like nonprofessional look like maybe some proofing like also not accurate here when we say like look like it's like how we appear so it's like also not really related to like the main payoff assume natural light is overrated also like where does this kind of come from and your neighbor's dog boing in the background adds to that real life feel do people mention this this really comes down to actually not understanding where Your current audience at or like OV exaggerating right and

really if you OV exaggerate it it's tough for your audience to really connect with what you're trying to say never edit your video so you don't appear to care people do edit their videos also like don't appear to care like that's like very loose language I would say caring about your videos only adds pressure to your life and value to your audience leaving every UMR and Technical glitch no one Really says technical glitch I kind of understand what he's trying to say but it's like probably wrong word choice and tell yourself your viewers love seeing

you go through the same struggles in them kind of odd phrasing this way you'll never have to pay someone or put in effort yourself also like doesn't necessarily link to a nonprofessional look here you know you can see on a line by line basis that there are quite a few problems just by like commenting like This if you do this for your own script and be very critical okay each line there's something wrong then you can change it up right in this case I would probably rewrite the full script if you have you know probably

this many mistakes in your script if not like you know if you just have like a couple changes right and and some of these changes like really like relatively simple you can just change it line by line then yeah like go go ahead just Just edit it line by line so now what I want to do is break down some of my most popular videos on this channel so that would be how to make a killer YouTube video for the 20 for algorithm which got 15K views in just a couple days I want to show

you how I managed to go viral on a completely fresh Channel with a really good quality script and you know really show you how to apply some of the principles that I've talked about beforehand and really take you through My thought process of how I write these specific scripts how I write the hook how I write the body and the flow of thought when doing that this video managed to get 10,000 plus views in just a couple days on a completely fresh Channel I believe just because of the quality of the script writing okay so

over here the title of the video once again is how to make a killer YouTube video for the 2024 algorithm I just kind of wrote the structure here I obviously Fleshed out the structure a little bit but the structure would be right we start with the idea title and thumbnail script filming and editing these are like the main sub points within the video that I want to cover and then we have the outro and call to action so like this is like the main uh structure of the video so for the hook one killer YouTube

video could completely change your life right so immediately a strong first line right it's a statement it Immediately hooks you right it can completely change your life right that's a very bold claim to make so if I were to use this strong of a hook as a bold claim I need to back it up with reasoning in the second sentence so let's see what the second sentence is right it can give you the momentum to go from zero to 100,000 subscribers in record-breaking time just like many of your favorite creators who became successful on YouTube

because of one Viral video right and on screen it will pop up all the favorite creators right and here there's clear backing up of the very first sentence right going from zero to 100,000 subscribers in record-breaking time who became successful on YouTube Just because of one viral video I've spent the past 5 months researching the biggest creators on this platform so that is me spending time out of my day and you know the viewer only has to spend you know 10 10 Odd minutes to watch my video you know 5 months in exchange for 10

minutes that's pretty good trade right that's the function of this sentence and in this video I'm going to review how to make a YouTube video that will blow up your channel and it all comes down to five simple steps so this last line sets expectations for what the viewer is going to get from the rest of the video and I'm going to say it's five simple steps so that way it's easily digestible That's the hook I think like a really good takeaway from this Hook is that the first line must be really strong and then

if you use a really strong first line you need to back it up uh with the next couple sentences what I kind of want to show here is the body right the very first line is if you would to just mentioned the sub point and be like okay so the first step is to come up with a great idea look at what I do here the first line here is the first step is the One that is by far the most important and yet also the most overlooked right this is the open loop that I

mentioned earlier so this open loop it creates a curiosity and then even immediately after that I don't immediately mention what the point is right you see there are two different kinds of YouTubers one of them pushes content every week without fail and try to win by overwhelming the YouTube algorithm with content so I kind of build a scenario Here one time set up the camera hit film talk to it for 10 minutes post and on to the next video they get so caught up with the filming and editing process they never leave room to Think

Through what they are even putting out they usually end up doing all right getting 200 to 1,000 views so here I'm kind of creating a little bit of contrast right one scenario where you don't really think of the idea and you get 200,000 views and then there is the other Camp Who takes their time to come up with the idea first it's been days weeks even months coming up with something spectacular and they create content around those ideas but when they do decide to upload a video it's a straight up Banger the audience loves it

the algorithm loves it and their Channel takes off so you see here this is a storytelling technique of creating contrast so it is one state where it's like okay you don't really perform well Because you don't really think of the idea and there's the other Camp who thinks of the idea first so there's a really a contrast here there's a little bit of tension here to show okay this is what it could be if you actually spend a lot of time on the idea if you look at Mr BEAST's channel so here I mentioned evidence

right so if you look at Mr BEAST's Channel he uploaded 22 videos in 2023 if he wanted to he could have uploaded one video a week but he decides To put three times more energy into his best video ideas because the idea behind the video is that important he says this himself right here I double down even more right a good idea will get you 1,000 views a great idea will make you Millions you can film edit and make the highest quality video in the world with Marvel CGI baked into it but if no one

wants to click it it likely means your video idea was uninteresting so the first step is to come up with a great Video idea you see over here so after over 250 words only then do I mention the first point right which is so the first step is come of a great video idea only here do I reveal it and after I reveal it I need to show how to actually do it right so for me what I do is take out a Google doc and list out a 100 potential video ideas this could come

from looking at the best performance within your Niche thinking about what ideas were successful outside of your Niche and how you can apply it to your channel and coming up with unique ideas that have never been posted before from there you'll want to narrow it down to 20 ideas 10 ideas and eventually a handful of ideas you can turn into videos so there you go that's the how of how to do it so if you notice the structure it starts with an open loop and then it's why right this whole section is kind of a

why you want to start with a great idea what is it which Is the first step that is to come up with great video idea and then over here is the how we go with a why what how and you know we kind of list out all of the questions that the viewer could potentially have about how to come of a great idea and we just answer every single one of them let's look at the next point so this is the open loop once again right but most YouTube gurus after coming up with ideas there

is one thing that YouTubers will completely neglect And leave till the end of the video creation process when in reality it should actually be one of the first things that you do so here this is the open loop right so when you open the YouTube homepage viewers are present presented with dozens of videos to watch and with the addition of YouTube shorts a few years ago there is even less space for your video so here I presented a scario of YouTube homepage with a bunch of videos to watch right so this is on The idea

of there being a bunch of competition and now I exaggerate I double down even more right there's even less space on your video because of YouTube shorts so if your video does not stand out from the crowd it will not get clicked so that's why you want to focus on creating your title and thumbnail here I put a scenario right it's like YouTube homepage there's a lot of competition that's why you need the stand out so That's why you need a title and thumbnail and then this is the what you might think me the title

and thumbnail aren't that big of a deal but you need to realize that they are kind of like the bait in the mouse trap so over here you can see I'm actually scripting out how I will say it right so I'm directing myself in terms of okay I'm going to say it this way me the title and thumbnails aren't that big of a deal so not just the script is important it is how you Deliver the script so without some tasty cheese to draw the mouse in there's a much lower chance that they just randomly

end up in the track and how often does a mouse just trip and fall into a trap without bait let not to say we want to trap our audience but it's a simple way of looking at it here it's kind of dragged out a little bit you know I I would say that this part of the script could be improved so you know when you look back there's always Improvements to be made right the more in tasty and irresistible debate the more mice we can catch the more mice we can catch the faster our Channel

blows up and you know the rest so makes a great title and thumbnail so we kind of have to elaborate on what's a great title and thumbnail one of the big lessons here is to show not tell and I think I do it pretty good in this section let's compare some old and new YouTube videos from the biggest channels To see what mistakes they made and how they have improved over time so here I have the hor Moi video right this video what I would do if I had gyms only applies to gym owners which

is a tiny segment of the population so the chances of people clicking on the video is much lower for a video to blow up you want to interest the largest number of people compare that with a recent video Alex OSI posted which is this can you see how this title and thumbnail appeals to a Wider audience now not all the information May apply to gyms but the guiding business principles are the same across the board so gymm owners will still click on the video so here I am showing what a great thumbnail is right by

doing comparison with bad thumbnail versus good thumbnail so you can very clearly see what the differences are and here I bring another example right all this old Cody Sanchez video had is small words in the thumbnail that are hard to Read and have a weird red coloring to it so here in the edit we will visually show this versus this packaging which stands out so there is once again contrast right which is one of the big things one of the big storytelling techniques right so versus packaging that stands out when we first see this we

see the title with the words millionaire investor and then we look at the thumbnail which says buy a business for 0 and that immediately piques my Curiosity not to mention that the colors pop and make me want to click and then there's also this red highlight on the thumbnail now I'm not saying that you should spend 50 hours in Photoshop every time you want to make a thumbnail right so it is a resolving one of the objections or something that the audience think about that's the purpose of this line you don't just want to design

something aesthetically pleasing you want to think about the psychology When it comes to getting a click and that means considering how your thumbnail will work with your title to create interest and Intrigue the best videos may not have the most beautiful thumbnails or may not have the most complicated titles but they should work hand in hand to get the click so here this is all still why you want to have a great thumbnail right all like this is also you know trending towards like the how section here we give another example Right look at one

of mar robo's oldest videos so here I say you don't need the most beautiful thumbnails and then I kind of want to give an example right that thumbnail was probably taken with his iPhone barely edited and the title is simple but it's nothing like I've seen before and the title makes me think how can I do that at my next party the language use here is like very engaging it's very fast and that's like very in line with like the pacing of the video That I wanted when you're writing your script also I was very

conscious about the pacing of the video that I was kind of looking for when I'm designing my title and thumbnail I write out five to 10 variations of the video title and I ask my friends and family which one they would click on so here once again is the how section right so how do you do it it's 5 to 10 variations the reason why there's such an emphasis on how to actually do it is because when your Viewer walks away from the video they need to have learned how to do something right and ideally

they would have learned how to apply something new that you would have thought to them and that's the house section right right out five to 10 variations or if you have a social media following you can ask them too right once you have finalized the title get to designing the thumbnail and again you can have a few variations that you can get feedback on once youve set Your title and thumbnail you are ready to make the actual content of the video so next scene Tre this next step I'm about to share with you is perhaps

the most disregarded step of them all and yet is the one that drives the most results once again another open loop I'd imagine that we started a y here right so in the 2024 algorithm a common misconception is that YouTubers will tell you to optimize for click rate and watch time but the truth is the one Metric that YouTube looks at more than anything is viewer satisfaction right if you would have watched the this point I would have mentioned this at the very start and that means where do people engage and thoroughly enjoy your video

so to increase viewer satisfaction you have to create remarkable content so once again if you look at the flow from sentence one sentence two to sentence three it flows very easily there's a very logical flow where it's like okay We start off with the common misconception what do people mostly get wrong and what is it actually meant to be right it's actually meant to be viewer satisfaction and it all comes down to the script writing process so instead of telling you directly okay so the next step is script the script is important because of this

is this I'm telling you okay actually most people think it's this but it's actually the view satisfaction that's important the Way that you actually optimize it is through the script writing process and then I go on and tell you how to script it right so scripting is by far what I spend the most time on and when done properly it makes your filming and editing process much easier the script will allow you to retain your viewers attention to grow your channel exponentially faster and it will make your videos much more valuable and entertaining it is

how Mr Beast is able To plan his large filming sets and the story he wants to tell in each video The Script is the difference between you building a 100,000 subscriber YouTube all staying stuck at 17 views a video and then afterwards I go into the how section of how to write a script so it's like hook body and call Action we've kind of talked about it I don't want to go over that again and basically I repeat the same structure right off you start with open loop you have the why What how and you

have examples uh you do a little bit of contrast and I did it throughout this whole video and it worked right so here I'm I'm not going to go over all of this if you want access to this transcript you can get access to it through this course so I will link it in the course so subscribe to the newsletter and you can get access to this course and you can scroll down towards the bottom few slides and you can get access to this the one thing That I want to talk about is this is

the call to action so the call to action kind of starts here oh yeah and the last hidden step that I must mention is to be patient the YouTube game is a process that takes time and effort to get right and not everyone gets it on their first try so don't be discouraged if your first video doesn't get picked up by the algorithm just give it some time so here this is kind of the last point so if you like this video and want to see more in Depth breakdowns like this drop a like And

subscribe so if you watched the call to action section earlier I would have mentioned that oh don't use like And subscribe right you should always want to pitch another video or pitch to offer but in this case this video was actually the very first video on my channel so because it's the very first video there isn't another video to do a call to action to so you can't do a direct call to action to that and it's my very first On my channel I definitely don't want to be pitching my offer and I can only

pitch my offer if it's like a 40 minute plus video the only last pitch left is drop a like And subscribe so that's what I did and by the way YouTube thinks you should watch this video Let's see if they are right so over here at the end we don't have a specific video to call to action them to because this is the very first video on the channel I'm just saying Okay click on this video right YouTube might recommend you something so whatever is my next video that I do I'll do a callaction to

that so that is the breakdown of my very first script another script that I want to break down that I think also has really great value really great lessons to learn from is my imang gaji script how imang gaji made $40 million from one YouTube video so let's look at that right now so on the screen right the video of how imaji made $40 million from one YouTube video it is Breaking down his best business models video so I've linked it here breaking down this video and really the goal of this video that I had

defined earlier it's number one to go viral and number two book 500 sales calls for my script writing offer and you know what that specifically means is I really want to build Authority I want people to know that I am able to actually the video what we have to address for the audience to see me as an authority in scripting We have to Define these couple things right which is going to be the main points of the video so number one they have to know what a vssl is so vssl is a video sales letter

I would have already described it earlier in the course number two break down the copy in a simple way right it has to be simple for the viewer to understand and also I must be aware that most people don't understand how copyrighting works right most people don't understand the Psychology behind it so I have to break that down and also one of the visions that I had for this video is that I wanted to make the pacing of my video similar to how imang gaji did it right so his video is you know narrated at

a certain Pace I have to follow that exact pace so I need to integrate the pacing of his video with the pacing of my video so let's look in the hook right the hook starts with listen up because imang gaji made $40 million for one YouTube video And used it to pay for his private jet and I think this first line is immediately very interesting so here right it starts with listen up right and you know you think that okay usually you want to cut out a lot of the fluff when you are you know

writing your hook and listen up sounds like something you can possibly cut this is more of like a branding thing uh because imang gaji in all of his videos kind of start with listen up because imang gaji made $40 Million from one YouTube video you just repeat the title here and Ed it to pay for his private jet so here is something very specific right it's because a lot of iman's audience would be clicking on this video or at least people who know imang gaji would click on this video and during the time when this

video was being released or when I was going to release this video it was pretty big news around the community that he was getting a private jet or he was going to Buy a private jet here I decided to insert that joke and hopefully that resonated audience and and turns out it worked out pretty well and because I want a private jet too I spent three weeks slaving away at my computer to figure out how he did it so all you have to do to become imang gaji is watch this video right and then it's

the video plus graph animation so what is the thought process kind of behind this right and because I want a priv jet too so it Makes it kind of personal right now I have an investment in one a private jet I want a private jet I spend three weeks slaying away and all you have to do is this so once again it is a good trade of time this is called a input bias right where I put in three weeks of work whereas you just have to put in 10 minutes of time to watch this

video this is the video I'm talking about on blur Plus show right so here I'm really thinking about the visual storytelling Or how I can potentially visually represent what's on screen the best online business to start as a beginner which sits at over 8 million views so immediately after this part right which sits at over 8 million views what's like the next natural step right let's see what I did right with an almost 40 minute video he could have plays ads every 10 minutes and make tens of thousands of dollars in AdSense so my current

audience is you know people who Want to grow on YouTube or people who are interested in imang gaji that's the kind of people who will click on this video most people would think that the only way to make money on YouTube is true AdSense right is true ad Revenue that's where a lot of the channels make money from but Iman gaji is a little different he sells a digital product and that's how he makes his money really what I wanted to Target is to show actually you know you don't really need Need to you know

make money from AdSense or like more like imang gaji didn't make his money from AdSense but actually he did this other way but when I clicked on this video I noticed something no ads which I thought was silly at first why would you give away that much money on the table but this move was actually genius so it's like saying oh GOI kind of didn't do this but I realized that it was actually genius see most YouTubers make money of AdSense and sponsorships So that's the immediate awareness that I want to Target they sell someone

else's product and take a tiny cut of the money generated with it but imang gaji wanted not just a slice of the pie but the cake so here there's kind of like a visual storytelling which is why 8 years ago imang gaji set a plan in motion so here we're kind of like saying oh imaji is kind of on a mission right he set a plan in motion right he's been scheming for a really long time he spent years building Up his audience gaining their trust and then made a product which he suddenly sells to

his audience for the entire video so here on like the copyrighting level you can kind of see he started something right he spent years building his audience gaining their trust and then he made a product right you see this isn't a normal video this type of video is called a video sales letter which is meant to get you completely convinced to buy a product after Watching it so a video sales letter this is jogon that I'm introducing right right and nothing wrong with including Jon but you can only include it if you explain what it

means right first of all my audience probably doesn't know what a video sales letter means so if I mention it and I don't explain it then the viewer is much likely to click off but if you're targeting a very technical audience maybe it's okay to use more technical language right which is meant To get you completely convinced to buy a product after watching it right that is the very base definition that is the easiest way and simple way of explaining what a video sales letter is or what a vssl is here next line right Iman

knew there was a problem with the old style of sales when you see a sponsored spot or sleazy sales guy you skip right it's because you don't like being sold but by the end of iman's video you are thanking him for selling you his product so I'm Going as far to praise him for being a savior right so it's like here once again what am I doing I'm creating contast right previously sponsor spot sleazy sales guy nobody likes that but when he did this everyone's calling him a savior right everyone's saying that oh iman's the

best right thank you for selling me the product which is an ideal outcome that people want to have so after spending hours breaking down his video looking at every individual word He used turns out he found a solution and then it's like okay like what's the solution and it all starts with phase one brainwashed so here you know I could have very easily just gone into talking about the script immediately but what I realized is that there was a lot of needed context for the viewer to know what imang gaji was actually trying to do

with the video so I to make it very clear what the goal of iman's video was and really give the viewer enough Context so here after the hook you can see how much context I that I give it's about 250 words worth of context which is about you know one to two minutes of context that I give to the viewer so that the viewer has the frame to understand what I'm trying to say in this video right and only then do I actually go into the main piece of content and it all starts with phase

one brain and it'll be Fade Into His video right so look we're entering a new era So like this is his video and I link the video for my Editor to edit right so look we're entering new error everything's changing and then there's like the pause effect is what I imagine step one establish premise and then you play and I press play again and then we go on to the next part this is his video so we're entering what experts are calling the new Arbitrage economy and these are a bunch of 20-year-olds taking advantage of

it to get paid as much as a Doctor every month without having any previous work experience and then I link the video again and then I pause it again step two induce fear and open a cliff between what the viewer knows and what they still want to know so if the words here are kind of complicated it's because that is intentional right but you said Brian why don't you write simply here but really what I'm trying to do here is create an open loop so induce fear and open a cliff between What the viewer knows

and what they want to know and then I go back to this video right more about that in just a minute see what he did there and then that's kind of my line again right see what he did there this intro is genius right here I emphasize it genius cuz I'm going to say it that way with 10 words he grabs your attention and then you play his graphic another 10 you're afraid you play his graphic another 10 and you're hopeful and then he takes you on a Roller coaster he swiftly takes out your critical

thinking and now you're curious emotional inspired all at the same time which lines him up perfectly for phase two so here I kind of explained right with all of these words he's saying he actually brings out the emotion in us right he takes out your critical thinking and he makes you feel curious emotional inspired all at the same time so I immediately attribute a function to his hook right it's to get you to Disengage your critical thinking and in phase two I give it a good headline again heighten expectation and don't close the loop so

once again this function as like an open loop but it is a visual open loop cuz I have this on screen right very clearly there is a curiosity Gap like how does he heighten expectations and then here I play his clip again right and then I do the same pause effect so this is his clip and it plays the same pause effect step three Handle objections answer every possible question that his viewer might have before they even get to say it and then there's like another clip here step four and then I pause again right

so it's the same effect so it is play clip pause commentary play clip commentry play clip commentary right what is another way that you know it could be very easy to script this right it could be a large chunk of the video and then I commented on it this is really a more advanced way Of doing the reaction type content so when I was writing the script I had to you know cut out Clips you know I had to watch his video multiple times to figure out okay what chunks do I want to include in

my video to show you know really what Iman is doing and what are the main crucial parts of his video sales letter that will be interesting to break down and back to this right step four identify the viewer he uses social proof that shows the transformation from His of his ideal customers current state to the dream state right giving evidence that if they learn about what this business model is or figure out what the new Arbitrage economy is they can make that sweet 10K month so here I'm explaining basically what he does with the case

study and it goes back to his video right pause again step five Savage the payoff in the first 1 minute 50 seconds he has convinced a completely cold viewer to watch the rest of the Video which is exactly the job of the hook here is kind of like a conclusion of the hook right what does he managed to do with the hook which brings us to face treat right breaking beliefs here's a voice over right imang gaji understood this one thing which allowed him to sell tens of Millions with a single video before trying to

get someone to take action like purchasing something you need to align your beliefs with theirs otherwise it's kind of like telling a Christian guy to do some Buddhist prayer it wouldn't make sense here I tried inerting a joke maybe it kind of like fell flat a little bit but here I kind of like gave a little bit of context on like what beliefs are so once again I I introduced Jon right which is breaking beliefs so here I have to show something that's a little relatable here I also draw another analogy right just in case

it wasn't clear in the very first place so let's say A salesperson is selling me A vacuum cleaner I have to understand what technology the vacuum cleaner uses why this vacuum cleaner is better than every other vacuum cleaner out there have proof that the vacuum cleaner works now Iman is not selling a Dyson V1 but the same Concepts still apply in this case for me to buy his course on how to start an smma there are certain facts that have to click in my head the audience will be rather aware of him selling a course

so they'll be familiar With what smma means if you know imang gaji you know what SM means me so here is okay to use Jon and not explain it so that's really understanding where your current where the person who clicks on this video is at like audience awareness wise why does this business model work so well why other business models don't work and smma is the best one and prove that smma works so I would need to make this clear to the viewer and then instead of just oh he did this by Talking about this

I take this opportunity to show right if I can show it with a clip I will show it of a clip and I don't have to say it right look at how he does it right three reasons why this m model works so I flash clip one flash clip two and Flash clip tree so here what I imagine is not just like you know the clip playing on screen here obviously I have to give the editor notes and and I kind of made comments on how I I'd imagine the edit to be oh it Will

play the clip and then he he would draw arrows play another clip draw Arrow play another clip draw an arrow to really visually show how he's doing each one of these over here and then here we go to phase four I kind of did something similar you know with a little bit of variation in terms of the structure but pretty much you know phase one to phase five is pretty similar it's switching between clips and really using the clips to show instead of telling right you Really want to demonstrate how to actually do it you

can go ahead and read the rest of this script once again you can get in the newsletter you can get full calls you can get access to these transcripts but the main part that I want to look at right now is the call so it starts here but it worked he converted all the attention he had captured in phases 1 to four and delivered the perfect right hook with a pitch here before over here I talk about How he does a call to action right and how he gets people to pitch and and the pitch

being like 30 minutes long so It Starts Here Right which is a testament that you should never overlook your call to action in your YouTube videos so that is how imang gaji make millions with his famous best business models video with just a PowerPoint slide and his voice so once again I wrap up the whole video but I double down okay the video did so well even though it's just a PowerPoint slide And his voice no fancy edits no dramatic music if that isn't Testament to the power of a good script I don't know what

is right so it is once again reminding them actually the script is what really carried this right it's no crazy edits no dramatic music it's actually just the script that really drove a lot of conversions and allowed him to make $40 million that's really the power of a good script and speaking of a good script so I do a little callback right Speaking of a good script click on this video over here to learn how to script a viral YouTube video just like IMM so once again I'm doing a callback to what Iman did and

then here I use that as part of the call to action so here there's really like the knowledge Gap here it's really a modified version of the hook curiosity action right but like really the hook here you could just say it's like the no fancy it's no dramatic music where it's like oh wow that's Actually like really impressive and then the knowledge Gap is Testament to p a good script here maybe I could have said oh if you want to make $40 million just like Iman you need to know how to write a really good

script you know or that could be a little too repetitive I think this was a really good script right this is a really good call to action this this call to action ended up getting like a 15 like 15.9% I I think I showed you guys the screenshot a little earlier But at least a 15% end screen element click rate which is one of the better call actions over here I'm not too upset about that and if I would say what are the main takeaways really from this imong gaji video I would say number one

show not tell you want to be showing and the way that I did the showing was true the clipse right you want to show and not tell as much as possible right it is very easy to go into default mode and just tell your audience but what is a Way that you know you can create a little bit of contrast and show and do a little of audio visual storytelling to get the viewer invested in the story that you're trying to tell in the narrative that you're trying to push so over here is the scripting

framework that I use to write all of my scripts and all of my CLI scripts and here you'll kind of see some similarities here over here we won't have the title at the very start so before we even Write a script we have the title just so that we can set expectations and then we can meet them in the hook and in the body so some guiding questions over here what other the questions that can come from the title right so as I mentioned earlier with the title there'll be a couple questions that come and

with those questions right you just list out all those questions and then you answer each of them in the hook that's how you write a really effective hook on top of You know the hook being clear and engaging and then couple secondary questions right who is your avatar who are you targeting to remind you okay how can I tailor my language to this specific Avatar what objections might they have when they see the title what transformation will they have in the end what's at stake what are the benefits of their dream outcome so all of

these are good guiding questions to help you ride your hook and pretty much once you Answer all of them your language can be more tailored for your hook and then for the body section here it's kind of like it's pretty rough where it's like okay here we start with open loop and then we have to pay off and then within the body the question that we want to answer is okay why is this important what is it and how so so we always do the why what how framework or at the very least these three

questions need to be answered right and obviously Within These right I'll be like okay what examples can I bring in what are certain evidence what are stories that I can tell based on this and you can even build on these questions once again right to write the body you write the payoff over here and then you write open loop and then you write the questions and then you can just answer these questions right why what how is just kind of like a guiding question base of like okay why something what something how something and over

Here similarly right open loop why what how payoff here open loop why what how pay off and over here you have the call to action right which is make a point that links into the current video widen the Curiosity Gap and promise a specific transformation they experience by clicking the next video right so this is the hook curiosity action framework right so make a point hook widen the Curiosity gap which is the Curiosity and then what action do they want to take And here you can write it out and then over here I have a

note at the end did I run this script true grammarly right so that way you can make sure that there are no grammar errors thank you for watching this video now all that's left for you to do is to write your next script apply these Frameworks and actually go viral so if you want access to this presentation the out live format descripting Frameworks and my video transcripts I highly encourage you to Subscribe to my newsletter the link will be in the description and you know I'll send you this presentation directly to your inbox and if

you want to watch the imang gaji video that I hyped up so much click on this video over here and I'll see you in the next one