if you're using Advantage Plus shopping ad campaigns on Facebook or you're using Facebook ads to sell products then there is a new feature that you have to take advantage of in this video I'm going to show you what it is and how to use it so this feature only takes about 30 seconds or so to set up it's really quick and easy and it might make a really big difference to your results so let me show you how to do this so I'm in an example Facebook ad account here I'm in ads manager and I'm
going to go ahead and click on these three lines all tools and then I'm going to go into add account settings now this is not business settings so you can see I've got business settings up here in shortcut business settings down there that's to manage my business account where I can add people or ad accounts or or pixels or all sorts of things we want the settings specifically for this ad account so I've got it over here ad account settings if you don't have it um lined up here on the left you'll have it somewhere
down here in this menu okay so I'm going to go ahead and click on add account settings and once we get into here we can then scroll down all the way to the bottom of this page and we've got this Advantage Plus shopping campaign section and in here we've got existing customers and what meta says here is Define your existing customers using custom audiences to receive additional insights about your Advantage Plus shopping campaign audiences okay I'll explain more about that in a second now what we can do here is we can basically let meta know
who our existing our previous customers are who has bought from us previously okay so we do that with custom audiences if you're not familiar with custom audience custom audiences are people who have interacted with our business before and you can create all different types of custom audiences you can create custom audiences out of website visitors out of people on your email list out of people who have watched your videos on Facebook or in this case out of people that have bought from you previously so if you already have custom audiences set up you can just
come in here and select for example website purchases 180 um which is going to contain all the customers that have been registered and tracked um that have bought from us within the last 180 days which we've got set up in this example ad account now this now lets meta know who has bought from us previously which if you think about how important that is particularly with Advantage shopping campaigns where you don't have hardly any any control over targeting and you're very much letting meta decide who to put your ads in front of if meta knows
who's bought from you previously that's going to massively shortcut the optimization process and allow meta to work out who best to put your ads in front of going forward you're likely to get better results you're likely to get better results faster because instead of meta having to work out from everyone they could possibly advertise to who is likely to buy who is likely to be interested they can be like aha we've already got this data set we can use this we can um extract from that people that are very similar we can advertise to those
effectively an inbuilt loal like audience something along those lines and you are likely to as I said shortcut that path to campaign optimization and to better results which with Advantage Plus shopping when you are not in control of the targeting you're trusting meta with that you want them to have as much information and as good of data on that as possible and if you haven't already created custom audiences that include your previous customers um they are strongly recommend you do so for this feature if not for for any other reasons and you can actually go
ahead and click on this create new button and that will allow you to create custom audiences um from within here as opposed to going into the audiences tab if you're not familiar with custom audiences and how they work and the setup and all that sort of stuff I've created a detailed tutorial that shows you exactly how to do that I'll include a link in the video description below so you can go ahead and check that out and get this set up a lot of advertisers are previously not set up custom audiences um that include previous
customers because they think what's the point in retargeting those people they've already bought from me before they'll buy again they're on my email list etc etc I think that logic's flawed I think you do want to advertise to people who have bought from you previously to get them to buy again to remind them of your products and services so they're more likely to recommend it to other people but a lot of advertisers disagree with that but even if you are in that camp where you don't want to specifically retarget previous customers you absolutely want to
get those custom audiences set up that include your previous customers so that you can um provide meta with this data and that could massively improve your Advantage Plus shopping campaigns particularly if you've got new campaigns or you're operating within a relatively new ad account very quickly I've got some really exciting news I've launched a new mentorship program to help you explode your business's revenue and profits through paid ads and marketing now in this mentorship program myself and my team will Mentor you daily literally every single Working Day and because of that spots are very limited
so if you're interested you can click on a link in the video description below and book a call with one of my team members who can explain everything about the mentorship program and how it works I'm really really excited about this and I hope to be working with you and mentoring you very soon so the custom audience that I've added in here is the example within this example ad account is website purchases 180 so that's based off pixel data people who have triggered the purchase conversion event within the last 180 days and that can be
tracked now that in this scenario if we'd been running campaigns for that whole time period and we'd have the the pixel set up during that time period as well meta would already have a lot of this data with this type of custom audience um so adding this in would still be beneficial there's no reason not to do so it literally takes 30 seconds as I've said but it's not going to be as beneficial as some other types of custom audiences that you might be able to to get set up so if you've got previous customers
existing customers that um bought more than the time in which meta can track so more in this case than 180 days ago um then meta is not going to have that data unless you upload that as a custom audience it could be like a a customer file custom audience could be on a an email list that you import from MailChimp for example so you absolutely want to make sure you set up those custom audiences and get that data in there you may also have purchases that are coming from other sources that are not being tracked
by meta right if you're running other types of marketing you've been advertising a long time any any data that you have on people that have bought from you that are customers that are representative of the people that you want to advertise to going forward absolutely create custom audiences in any size whether it's pixel data Le or customer file whatever type of custom audience and again if you're not familiar with any of those go ahead and check out that custom audience um tutorial because that'll clear a lot of this up if you're thinking what how custom
audien is different types that that'll clear it all up but you want to make as many of those custom audien as possible getting as many people have bought from you previously in those lists uploaded into meta and then add these in here as your existing customers custom audience into this Advantage Plus shopping campaign feature you know I've just added the one but you can go ahead and add in a whole bunch particularly with new ad accounts that is going to be so helpful for meta in working out who's bought from you previously therefore who they
should be advertising to going forward it's going to help uh your results and help the campaigns optimized now another thing that I wanted to highlight was around this information that meta gives around why you should go ahead and and set this up and take this step and that's where they say you want to do this to receive additional insights about your Advantage Plus shopping campaign audiences now what met have told us is they're going to provide more data around things like Advantage Plus shopping campaigns and they're going to tell us what percentage of our ads
was put in front of existing customers retargeting versus what percentage of ads was put in front of genuinely cold audiences now I don't have that yet within an ad account to be able to show you hopefully I'll get it very soon and I will do once I once I get it but um one of the really interesting things about that is that we tend to find that with things like Advantage Plus shopping campaigns they tend to be quite retargeting heavy they want to get you the best results possible they know that they can do that
with warm audiences and that is one of the concerns that some advertisers have around Advantage Plus shopping is that they do retarget too much and they can often get really good results for a short time period but once you sort of burn through those warm audiences and then you're advertising to almost exclusively cold audiences results can tend to drop off now what will likely happen is that as meta brings in um features to give us more data around who are we advertising to within our advantage FL shopping uh existing customers primarily cold audien primarily a
mixture of the two what's the mixture is that we as advertisers are likely to get more control and be able to dictate to matter look I actually think you're favoring existing customers and retargeting too much I'd like you to spend a higher proportion of the budget on new customer acquisition Google for example already has this as an option matters in the process of of rolling this out in various ways it's like a custom acquisition feature that I'll talk about um once it's been rolled out more but I think that that could be really helpful for
a lot of advertisers particularly those that get frustrated that meta is just advertising to warm audiences too much within features like Advantage Plus shopping and they want more control so getting this set up is also going to help us move in that direction it's going to help give you more data very shortly and then hopefully those features will come uh later down the line as an agency we're using Advantage Plus products like Advantage Plus shopping more and more and another Advantage Plus feature that we're using a lot is Advantage Plus audience which is a game
changer when it comes to Facebook ads targeting in this video here I show you exactly how Advantage Plus audience works I also explain when you want to use it and how to get the most out of it
