do you see this dip right here this means that people are clicking away from a video within the first few seconds it sucks but just know that if you've ever seen this happen on your channel it's not just you what I'm saying is that if you can fix this you can fix anything and it all comes down to keeping people hooked on your videos and today that's exactly what we're going to be doing we're going to talk about a channel that has mastered this in 100 videos they have 1.5 million subscribers which is a huge
accomplishment even back 5 years ago their very first uploads have reached hundreds of thousands of viewers their success is not an accident it's not just pure luck there is strategy behind this and I'm going to cover it today so you can hopefully learn from it and use it on your channel and the first strategy we're going to talk about comes into play before you've even hit record and no I'm not talking about titles or thumbnails so many new creators get this crucial step wrong and once they do their videos don't get views when their videos
don't get views they get sad and when they get sad they blame the algorithm okay but here's the thing we're not worried about the algorithm the first strategy is to make content for a viewer a real human flesh and blood person not a computer program so what does that look like well let's take a peek at answer in progress who's doing this very effectively they are consistently tapping into topics that anybody can relate to regardless of their background where they come from or what their interests are like take a look at the title why you
are so tired that's not just a video idea that's just like a part of The Human Experience everyone from students in Tokyo to Professionals in New York can relate to the feeling of exhaustion or what about why you keep buying books you don't read what about this one and this one listen it's not easy and this can work on a smaller scale with a more narrow Niche right but by choosing topics that relate to everybody across the world they have a massive total addressable Market or going forward is we're going to call it Tam in
simple terms Tam is the total number of people that could be interested in a thing the total addressable market for your content the more Universal your content is the larger an audience it can appeal to so ask yourself within your own content what are the universal themes that anybody could relate to what are the common experiences or struggles that your audience deals with on a day-to-day basis and to help you do this you can even use tools like Google Trends or our own tool vid IQ to figure out what people are searching for and what
is making people tick in the space that you create content within that's how you get your content shared out to as many people as possible look at vid IQ for example we have the total adjustable Market of people who have YouTube channels and want to grow them but I could have focused more I could say oh I like talking about gaming channels so I just want to focus on them and that shrinks the total adjustable Market down if we an even larger total adjustable Market maybe we can talk more about the experience of being a
Creator rather than just teaching YouTubers how to YouTube right A lot of people might watch that even if they don't have a YouTube channel the point is figure out what your goals are and then from there start to discover what your total adjustable Market might look like so you've picked your topic but what about the next strategy cuz the thing is there are countless channels that could really nail a niche and still end up not growing the key is to make your content irresistible and that's what answering progress did because remember that drop off I
showed you at the beginning of the video they understood that that those first seconds were crucial so instead of wasting your time like this hello I'm Dan and I'm here to help you grow your YouTube channel they used a technique that was so effective it's even used with your favorite movies TV shows cartoons and so on it's so seamless that you probably don't even notice it so let's take a look at one of their videos the first 25 seconds and don't just passively watch I want you to look at how many Cuts you notice in
this content I'm tired I'm tired when I get up when I'm working when I'm eating when when I'm having fun the only time I'm not tired is when I should be asleep I don't know what's going on but it needs to stop so I'm finally ditching my phone finding a better way to wake up and talking with a sleep scientist to figure it out from my count I noticed about 20 Cuts 20 in 25 seconds this is a fantastic strategy and not just because there's a bunch of cuts all right it's about the story being
told within those cuts because in those first few crucial seconds we got to a lot we saw Sabrina struggle to wake up go to work and play all while the narration perfectly matches the pace and the visuals before you know it the audience is hooked and they've watched the first 30 seconds but they didn't just watch the first 30 seconds they're already invested in the story being told in the video again we're not just talking about the physical edit here it is the content itself in those first seconds as you're being drawn into the content
Sabrina sets up the problem then manages to relate to the audience on an emotional level and from there foreshadows what the solution to this problem might be so great let's say you master Parts one and two of the strategy and you now have people watching the entire first 30 seconds of your content you face another challenge from there and that's getting them to watch the rest of your 12-minute video and you guessed it answer in progress has an answer for that too it is three specific strategies that I believe a lot of creators could apply
to their content the first strategy is pacing I think a lot of people especially for for a while have been taught that their content should be action-packed I mean earlier we talked about just how many Cuts there were at the beginning of this video right sometimes though it's important to know when you can slow down you might want to add a pause to a point you're trying to make to build anticipation think of it like just reading a good story to somebody if you just rush through all the parts that are action-packed or slow or
whatever because you're worried their Tik Tok brain is just going to shut off you might be missing some opportunities to really let tension build in certain moments you want the emotion to really set in where appropriate their second storytelling strategy also solves a problem that a lot of creators have and that is a limited production budget answering progress uses a lot of b-roll to visually complement what is being said and b-roll is essentially just putting footage over what someone is saying right now me talking here this is a-roll and then this on the screen right
now that's b-roll I'm still talking and this thing is making the point for me the cool thing that answer in progress does though is a lot of people might look to stock footage for example to use as b-roll or other people's YouTube videos but they actually use a lot lot of stuff that they have in their own home the b-roll they shoot is in an accessible contained area and it keeps them from having to go out and maybe visit exotic locations to get their point across it's a reminder that being creative on YouTube isn't about
having the best camera gear or the write props it's just about telling an interesting story with what you have available right in front of you and then the third strategy they use is collaborating with other professionals as guests within their content as a channel that answers all types of different questions the thing is they're not always going to have all the answers themselves right so should that prevent them from covering a certain topic no not necessarily they tend to bring in professionals with the right experience to speak to the right topics so they can build
credibility whether it's a sleep scientist who is breaking down a complex Theory or a professional recording musician who can share their experiences even if adding professionals to your video for you to interview isn't the right move for your channel understand that what they're trying to do when they bring in those professionals is add to the credibility of what they're saying this is going to make people understand that wow this Creator takes their content super super serious plus collaborations are just awesome it grows your network you get to meet people with different backgrounds and experiences and
you often learn quite a bit both on camera and off camera mastering these strategies is going to take some time and effort but again if you can do it you can do anything on YouTube you're probably still trying to get that 4,000 hours though and maybe you want to do it a little bit faster well we found a shortcut in this video here John explains everything you need to know if that is something you're trying to do
