$63,600 the right strategies compared to similar aded Platforms in this situation Google things can start to scale very very quickly and the reason why I mentioned Google ads for this brand is because we started working on the Google ads setup things for this brand Under My Google ads agency oral marketing roughly in September of 2024 we were able to really scale this brand to the next level on Google ads in the last 30 days and has done roughly $1 million in Revenue at a 3. 36 x Ras just from Google however finding this success from Google really allowed us to figure out what the right approach for Microsoft Bing ads would be because the thing is this strategy right here on Bing is very very similar to what we did initially for this brand on Google ads but before any of that let's take a step back and understand this brand a little bit more in detail so this is a brand which sells bedroom related products specifically certain types of bed sheets now overall this brand relies just on Google ads and being ad alone at this time very few sales come from Facebook ads whereas just about four five 6 months ago this brand was heavily relying on Facebook ads now the reason why this brand didn't really want to rely on Facebook ads was because the average order value for this brand is roughly $357 and in this situation Facebook ads works better for products that are around $100 aob or $200 maximum but when it gets to a little bit more of the mid ticket High ticket range that's when products in this niche start to really struggle on the Facebook ad side of things which is why this friend was running at a barely a 2X Break Even row as on Facebook for so long now overall this brand at this point of time does 1 million to 1 and a. half million per month in Revenue but if we go on over to Google because on Bing guys this is a fairly newer type of brand which we have just recently started getting results on but from the Google side of things this brand really started scaling during 2024 early 2024 we started to work in September which is when we essentially blew up this brand but before that period prior to that period the brand was actually not doing that well it was not a well-known brand and it was just trying to get its foot through the door essentially so if we go on over to conversion value for instance we can see during that time it was doing roughly 100,000$ 200,000 Australian dollars a month in Revenue still not a bad amount however it was not anywhere close to the profitability levels it is at at this point of time but essentially what we found on the Google outside of things at the start which directly related to the bingads is simple strategies work the best at this point of time we have roughly 12 different Canin running however when we first started on Google ad in September October we really were only testing around with three to four campaigns maximum and that's because this brand only has a select few skills that are running at this point of time so the majority of the focus for us at least was on this search Campaign which was a dynamic search campaign during that time and then this performance Maxim which held all of those three four skes everything else was either branded search or cing a different country with a performance Max campaign but that's essentially what we found first results with and that was what led us to the Bing ad side of things now if we take a closer look at Bing ads during the time that it has been running we can see bingads really started to take up during quarter 3 of 2024 that's when we actually started focusing on it later on in October and November but in October in Q3 of 2024 we spent $30,000 Australian make back $170,000 and Q4 was when we spent $544,000 to make back $436,000 this is when we really came in and started scaling on the big ad side of things now because we were able to scale during Q4 get a lot of good data now as you can see the roas has really increased by 10 fold it went from this level of Ras which was around an 8X 9x Ras to now almost a 10x Ras and q1 just started and we're already at almost a quarter of a million dollars in Revenue now one of the first steps that we took in order to really increase these sales to this level is not by starting out with the campaigns directly instead what we did is we took a step back and started work from the foundations now the reason why I love Google ads and running Bing ads side by side is because both of these essentially work together they work hand in hand and react to the same things in a similar manner so like Google ads there's something called the big ads merchant center which you can find on the left hand side right here the merchant center contains the product feed for all of your products on Bing just like the Google merchant center does on the Google ads and this means you need to ensure your merchant center first of all does not have too many issues these rejected products there should be a bare bare minimum but second you should have a merchant center that's optimized similarly to what you would do on the Google ad Ty up thing so here we also have the product feed with all types of product title SEO keywords in there perceived value increasing words Etc product images making sure they're the opposite of the competitors all the same things as you would do on Google we did on bingads and in addition we had promotions during that time running to really make our AD stand out because when you go on bing.
com for instance and you type in the major keyword within this Niche which essentially is just bed sheets what we can find is there were not a lot of competitors during that time so for instance the same brand just like in this situation Pottery bar or quins or something else the same brand was coming up three four times Within These shopping listing things and that's actually a good thing to see because what that means is there's not too much competition at this point of time and that means you can enter the market and very easily be these competitors what you don't want to see is what you see right here where every single listing is by a different brand because this tells you that it's extremely competitive so initially during our research phase that's what we saw un Bing it was the same Brands coming up three four times the reality was we only were dealing with 2 three four major competitors which was a good thing now I say is because we've done the similar approach to about 400 other brands which we work with under my agency or marketing which by the way if you run a brand doing $5,000 per month in revenue or more and you need extra help healing with Google and bingads go on to my website at EUR marketing. com and schedule a free call with me and let's see if we can potentially work together and make that happen but the approach here is fairly simple the first campaign right here running at $500 a day budget is that same Dynamic search Campaign which we found initial success with on the Google ad side but here's the interesting thing the road on the Google ad sign during that time was around at 2. 51 H right now for this campaign alone we are running at a overall return on adment of 436 per.
that's almost 2x of what levels we were finding on the Google ad side of things which is absolutely great because it's the same exact keyword same exact approach it's also a dynamic search campaign now this is running on a Target Ro as approach which is a smart bidding base approach with the target rise of 350% just cuz 350 works here doesn't mean you should also go out and copy that same exact approach by the way but what you do want to kind of do with your own strategy and your own approach on the Bing guys is have sort of multiple different ad group Runing that's essentially what ended up working for us here as you can see our quality score is extremely high because we used Google ads to do all of our creative testing so we knew which keywords work the best what add copies the users responded to Etc so it was a matter of just going in and adding in the right kinds of keyword all these keywords were essentially focus on two different approaches first is exact batch type and the second is the phrase match type these are the only two I recommend on Bing in terms of the strategy because this is what gives the Bing algorithm the ability to go out and find a sort of a broad approach and Broad audience but at the same time be narrow enough to know exactly what it should be going after in terms of the keywords but in addition to that with that out of the way what we went to from that Dynamic search campaign was the shopping campaign now in this situation this is actually a simple enhanced CPC meaning a manual bidding standard shopping campaign in my experience running a smart Bing based shopping campaign or even like performance Max campaigns because you do have the ability to run those kinds of campaigns on Bing as well if you go over to creating a campaign you can see you I have the ability to actually make performance Max campaign T which in my experience is not ideal on Bing because it just does not have that level of smartness that the Google ads algorithm does so taking a standard shopping campaigns is really the best way to go here but what we did essentially is for the bids we found out what the perfect bid is based on our Google ad result so here what we saw is that the average cost per link click is around $4 Australian dollars now what we knew is Bing has about half of the competition as Google this was not something we were able to kind of quantify but just based on what we saw in the search listing we were able to kind of come up with the conclusion that there spot 50% less competition so what we did is for the N ncpc bids themselves we also started with 50% less bits around $2 $215 $2. 50 so on and so than that actually ended up working like a charm because right now it's actually starting to just kick in in terms of the overall approaches in the last 30 days we are looking at a 310% row so there's ups and downs with shopping Cs on being there which is to be expected but overall this is running at a very profitable R and the CPC is actually starting to drop it's actually dropping much much more to about onethird of what it is on the Google ad side of things so third approach we have here is a search campaign another search campaign by going after different countries so the first campaign the dynamic search was for the United States only this third one is for Canada Australia United Kingdom and New Zealand and normally on Google ads I don't recommend you basically put all of these countries together however on the M Bing ass side of things you can get away with doing that because the competition is even lower in these other top tier countries like Australia Canada United Kingdom Etc compared to United States so as you can see we're actually running at a very similar row as to the dynamic sear commment of 53% and the second reason why this is beneficial grouping countries on Bing is because first of all these other countries barely anybody's using Bing in these other countries it's mostly the USA from what I see but grouping them together now increases that audience pool and that audience size so now you can Target Bigger Pockets of the audience overall and get more sales as a result because otherwise you'll barely be getting any sales but finally the fourth campign right here is a branded CT campign fairly straightforward we're running it at a very very low bid and a very low spend as you can see barely $500 spends but 57,000 in Revenue that's almost a 100x row not a 10x R but a 100x yes I said that right so that's the beauty of Bing barely are in any composition you can get away with spending very little money on branded search and I still recommend you do this because what happens is on Bing you still have a few competitors who if they see that you are essentially doing well on being at your ranking High initially for these listing they will start to do something called competitor search campaigns where they start to bid on your branded keyword so to prevent these brands from stealing your traffic you need to essentially be running these kinds of brand key campaigns but finally we have a competitor search campaign going after what some of our biggest competitors out there and although it's not getting the most amount of Revenue it's not really generating the most amount of traffic it is still doing fairly good at a 16x row so that's why we continue to let it run but all of these campaigns combined with a very simple approach very straightforward as you can see it's only really A four to five campaign approach nothing too crazy going on but even then we're running at a 71% or 7x row as doing 160 ,000 in Revenue per month now in terms of the scaling and the long-term approach to bingads overall from what I've seen you want to again keep things simple because the big ass algorithm first of all is not as smart as the Google ass algorithm the moment you introduce too much with Bing the moment you start to introduce overlap and when there's overlap on Bing it's not as smart as Google it's going to basically destroy itself and destroy all of this momentum as a result because you now start biding against yourself on Bing at but to prevent that from happening we're sticking to vertical Skilling only so when we initially started these budgets were nowhere close to $11,300 per day it was more on the $200 to $300 per day but once we started seeing some momentum some traction we started increasing a little bit aggressively here every 3 to 5 Days by 20% to 30% in the ad spend on a daily basis and that's what got us overall to these levels of AD spend where on a daily basis we are doing 2 to 3,000 all the way up to even 10,000 on some days with Bing ads which is absolutely insane because most brands don't even utilize B so that's why personally believe bingads is one of the best approaches you can take if you already have Google ad running and even if you don't I still do believe bingads can scale your brand to the very next L why it it did here but again if you run a brand doing 50,000 or more per month in Revenue you need some extra help scaling with Bing and Google ads go on to my website atwork.
