so you know think about what's the Holy Grail between somebody taking action or not it's one word certainty when somebody is absolutely certain they you know common word is believe right but you know you can believe at a general level or you can believe with certain when you're absolutely certain that if I do this it's going to get that result and that result is going to change my life you'll do it when you think it absolutely is not going to work you're never going to do it the middle no man's land of maybe it'll work
maybe it won't that's the piece that kills people right so if it's a must for you you got to make it work right in our case right it's an example if it's not a must for you and you're not sure you don't know what to do so I years ago I look around and say okay how do people get themselves to follow through that haven't been following through what's the difference and I started interviewing hundreds of people literally and eventually thousands because I had thousands in my events so I'd ask the group to give me
their feedback and I came up with this model it's like the Holy Grail of belief or the Holy Grail of momentums like the difference between what makes the rich get richer and the poor get poor right and the difference we all know is mindset but like how's that built so this is what I did I create these stupid little four little boxes and I'll scribble it here for you you think about the first thing that determines whether you can do something or not and I put that in this first box at the top here on
the left side it's potential like what's the potential of a human being like when you guys started you proved something no one had done in history you ran the four-minute mile right for Godly knows how many centuries they're trying to run a 4-minute mile Roger banister does it how did he do it do you remember you did it in this industry right you made a million bucks in a day no one had ever done that in history right after you did it bunch of other guys are doing it in case it became possible Roger banister
didn't just go physically practice he made a shift in his head he practiced in his head because he could never achieve it physically so he had a change in his head first so the result became certain enough he believed it and then his body got him through after Roger bister in that 4minute mile within two years 37 people ran a 4minute mile when no one in history had ever done it now here's how it works the potential for anybody getting your product is extraordin they could do what you've done as much more or less they
can do whatever they want to do the potential is there the Market's proven that whether or not they taing a potential has a lot to do with what action they take which is the question you came to me with right like you know God hell's potential but they're not taking action and we all know that the action they take is going to determine the results they get that's pretty obvious so most people have a belief about what their real potential as a matter what you tell them and that affects how much action they take and
of course that affects the result and then ironically that result reinforces their belief and then that belief affects it so give you an example let's say a person has unlimited potential we all agree but they take little action little results why because they have to start with a problem with their belief they don't believe it's really going to happen for me maybe for Frank Karn because he got the cool hair and stuff or maybe it's for you because you're so driven but it's not Me Maybe Tony Robins because he's a freak got these big teeth
whatever their thought process is right they got this thing right but what happens is if you believe that there's very little potential how much action you going to take nothing nothing little and when you take little potential with a little action what kind of results do you get lousy little results and when you get little results what does that due to your belief you go see I told you this was a waste of time sold you this wouldn't work and then what happens you tap even less potential you take even less action you even worse
results and your belief gets even weaker and this sucker feeds on itself until you are in the downward spiral poisonous it's poon and it's self-fulfilling now what if something could happen that could come along and fill you with a sense of absolute certainty not like I believe but I mean well you know in you guys's case mine as well we knew cuz we had to cuz we burned the boats there was no other option we had to find the way we had we weren't going to live that way we all did it in different ways
and for different reasons but in essence that was it if you get yourself in a state of certainty that this is going to work I'm going to find the way and if this doesn't work I will make the way then you have a lot more potential and when you're certain in your potential you take Massive Action when you take Massive Action you really believe in something you get great results when you get great results your brain goes see I told you I was a stud I told you this thing would work out now you're even
stronger you tap more potential take greater AC greater results that's how you went from 300 bucks in a week to 255 days to a 100,000 in a month to a million bucks in a day same thing with you and we get momentum why the rich get richer and the poor get poorer now some people go out and they go well I'm going to take a bunch of action all right I'm going to open this product I'm going to try it and they'll say to you I even did it but it's like a Salesman who goes
and knocks on the door and he knocks on 100 doors and says you don't want one of these do you yeah exactly right and even if he doesn't say it verbally his face says it because he doesn't believe it's going to work so his voice his body the execution is so weak maybe if he talks to 100 people somebody's going to buy out of pity they don't want his kids to starve right but he's not going to get the result so the core difference in people is how do you produce certainty when the world isn't
giving it to you you go out and you try and you try in your case your 100,000 in debt nothing's working how do you keep yourself going the way you did it the way I did it the way you're doing it we may not have done it consciously is we didn't change our potential that was there and it wasn't even taking more action taking more action with a belief it's not going to work it's not going to change anything we got results in our head that made us feel certain as if it had already happened
true or false for you true right so give me an example so people know I'm not just making this crap up well I mean just like when I had nothing I already knew I was driving like Ferraris and Porsches and stuff cuz I always wanted those cars I already knew I was going to have them it was inevitable right I inevitably you know that was just my inevitable outcome but how did you do that did you have a ritual did you think about it regularly was it one time you thought about it or was it
something you had an obsession towards I had an obsession towards it I mean I used to go I used to work at a video store which is the last job I ever had in my life thank God and uh I used to go to to work almost every day and I used to bring two magazines with me to read on my breaks on Entrepreneur magazine just to read about business and everything else to read about what other people are doing looking for role models and I used to carry an auto trader with me and I
used to look at Porsches that were for sale yeah and people always used to ask me what are you doing with that auto trader magazine I'm like well I'm just picking out the Porsche that I'm going to buy right when I'm which probably got you a lot of crap I did I people made fun of me I actually had a boss at that job tell me you know you really shouldn't do that to yourself John because it's it's very very likely that that is never going to happen that it's very like that you're never going
to have that car yeah that's that's the kind of belief he was trying to put in my head and I was like no you don't realize that it's it's inevitable right that I will drive here sometime in the near future with that car when I'm not working for you right and drop movies off for you to put back on the shelf and that actually happened and it was one of the most fulfilling days of my entire life and the great thing was when I pulled up in this car I was you know I was in
my mid 20s a car that most mid what kind of car was it it it was a Porsche 9911 turbo it was a convertible and everything just beautiful car it was one I yeah when I always dreamed to having but you know for a few years I always Circle the ads of which ones I was going to buy when I finally got it and I pulled up at the store you know I had all these people some people that were still working at this $7 an hour job were there years after I left and I'll
never forget this even the boss and stuff and then the reaction of the people was like wow that is awesome yeah is that your dad's car and all I said to them was not exactly good for you and I just smiled and just left but it was you know I just I it's the weirdest thing but I just knew it was going to happen but you knew it because you I conditioned myself you did it over and over again when I was in high school I was not a popular kid but I was passionate and
intense and I'll never forget some people give some particular girls gave me some crap in a guy tube and I wrote in their journals or their you know their annual yearbook at the end I wrote you know someday I said you treated me like hell someday I'll be rich and famous and you'll be an effing truck driver and you'll be sit there I'll be with my rich I'll be with this beautiful woman of my life rich and you'll be watching me on television thinking you wish you would have treated me better I actually wrote this
in people's annels cuz I went to a 10e high school reunion when the people showed me this stuff right but it's like I burned the bridges baby I was like there this is how it's going to be so I'll give you a perfect example of this you know they did studies many been done at this element where they want to see how much does the Mind affect performance so they take basketball and I've worked with a lot of NBA players and turn them around and one of the problems many of them have is they'll choke
on the free throw on you know well everybody knows in that case if you normally shoot really well and now you're not something's interfering something's getting in front of your state some uncertainty right obviously so they take a group and say we're going to make them better how do you make somebody better who has got this mental block so they take a group of guys and they're going to do free throws and they do one group where they just practice for six weeks totally intense practice and I forget the number of free throws but they
got to do this many free throws every day take a second group and they have them not practice at all obvious and they take a third third group and they don't let them touch a basketball all they do is have them practice in their mind but the key is it's not practice makes perfect it's perfect practice makes perfect as corny as that sounds so these guys see themselves making the shot every single time conditioning their mind and body that it's perfect every time they're not interrupted by a reality that would screw with them so at
the end of six weeks they T it up and now they give him a test to see who has the highest free throw percentage you know success what do you guess it's going to be well you obvious person says obviously it's not the guys that didn't practice but which one is it the mind or is it the ones that actually practice I'm assuming the mind yeah you would assume it because it's true right you intuitively know the truth that practicing is not enough it's getting yourself so certain so many times that now when you go
to do it there's no hesitancy and you execute it's having that absolute certainty that makes you tap your full potential take Massive Action get massive results be reinforced having stronger belief this is what makes somebody a star anything it's like Jack Nicholas the golfer he visualized every shot and where it was going Landing right where he wanted it before he ever hit it every single time and what do most single time they just take a practice swing and they kind of hope for the best and point in the right direction and hit it and some
of them if they've had some bad hits what are they really focusing on you know what I don't want to do and that's the same thing here you were talking about working in the video store and looking at the porches and stuff I used to drive around in my car you know doing the cold calling with the credit card machines and one way that I would avoid cold calling the pain of like cold calling and knocking on doors and everything would be to listen to your stuff and listen to Jim rone stuff just drive around
no particular Des just to listen to it and strangely I still like to drive around I prefer to listen to that stuff in the car for someon cuz it's where you got imprinted I guess I mean it's like well drive up and down the coast and check out the ocean you yeah so I would drive around and I would envision myself holding those types of seminars teaching people that kind of of stuff and 3 weeks ago I was teaching a seminar in San Diego and I was talking about beliefs and envisioning things and I had
to stop and I shared with the audience I was like you're not going to believe this but I actually used to Envision this very moment me talking to you right now so really really works W definitely works makes a difference I say I'll tell you what I worked with Andre agasse in 1993 I think it was he'd been number one he dropped a 302nd in the world and he was ready literally ready to quit with no exaggeration his father was managing him and he was so angry with his life and he went through some I
think wrist surgery at the time and he's working on his swing and he was dating Brook Shields at that point they weren't married not his current marriage obviously and so she said you got to come see Tony because I don't need motivation he go he's not motivation man he's strategy he'll show you how to make that shift in your head so he comes I worked with a guy and in the beginning he's saying you know do your magic stuff like oh yeah great thank you and I said tell me you if you hit a tennis
ball perfectly and I'm trying to get him in the zone to remember that time like you visioned where he was perfect at it he goes of course I have and I get Vision over and over again and finally he's in the zone he's feeling that again right he's seeing it and he's feeling certain and the swing is going perfect I said how's that feel go it feels perfect I said but are you thinking about the swing you're not thinking about the swing you're not thinking about how to do it you're just seeing the result you
want so vividly that it's there so all he did was train him how to go on that state over and over again he won the next weekend the second weekend he came in second within six months he was number one in the world again and he gave me unbelievable credit but all it was was conditioning the mind you did it with tape so did I I we were just talking about this earlier Pam and I I used to go when I was 17 years old down a downtown Los Angeles this place called night education K
andig GT like at the night and I'd save up all my money work as a janitor and I would get these tapes and listen to these things over and over and over again I went there for years and I didn't have enough money and I leveraged everything I had but I knew how to train my mind it's the one thing I knew how to do this man's name is Mario I saw him in his 80s you know he obviously knows how my life turned out and was very proud of the role he played and that
process you tell people the story this guy's the real thing he didn't just start out this way this is how Tony did it he listen to these tapes he conditioned himself right this is the real stuff he passed away a few years ago I'm calling his house and he passed away and his his his daughter was there and she wanted to share with me that how I touched his life and so forth but the best thing was I thought you know what I want to get those tapes I want to get that stuff that conditioned
you I want to go back to that moment like you did of you know that moment was visualizing now I'm living it and she said he left all this in his will to you so I have all these tapes now that from the time when I originally went through like I'd go to sleep and these sleep tapes that condition my mind to believe that I could succeed even when I was sleeping or to build energy in my body and anybody wants to succeed has got to know it doesn't just happen you can buy a product
but you also with that product have got to condition yourself you got to make it a must and you got to get a ritual and if you do it whatever you used to dream about you thought was so huge you'll just live it you'll live it like you lived this yesterday like we're all living the life that we envision cuz we had to and cuz we played this game with our head we got the belief to be real by seeing it enough times and feel it enough times to our brain believed it and then it
made it happen which raised the potential which made us take more action which got us better results which raised our beliefs again that's right and then that's what that's why the rich get richer and the poor get poorer so instead of bitching about it change it this is how you change it's like a self-fulfilling prophecy completely it's pretty easy to change just that one simple exercise was amazing I'm still like holy crap I wonder what else I can do now but look what most people do most people do the opposite of that right they get
the product or they think about doing it what do they Envision it not working that's right the excuses so they Envision it not working soon as they Envision I'm working they feel uncertain soon as they feel uncertain how much potential they've that little if anything and so they send back your product and they listen to the damn thing you know and guess what what does that do by the way they make that as another lousy result in their life I didn't even follow through on that and they believe even less this process is the Holy
Grail it's where the whole game changes and anybody can do it and they can do it in a few minutes and if they do it a few minutes each day then they get a different life they do it a few minute one time their life changes for the day it's we're defined by our rituals everybody's got rituals certain things they do every day and what we three have in common and anybody that I know of who has a life that they're living that was once a vision is we saw it again and again again even
when it didn't work even when you lost 100 Grand even when I'm working as a janitor there's something we would not give up on and if somebody watching wants to change their life they got to decide what they won't give up on and then put themselves in the state at moment by couple little rituals that's all and I think especially when it comes to anything related to making money like making money products or promises or courses people are so inundated with scams and all this garbage true garbage that you know their natural thinking is that
they're so skeptical it's like they fall into the conditioning of well if anything's everever going to work that thing has to prove it to me before I believe anything so when they they go to approach the thing to make more money with they're like well I'm starting at zero and this thing has to prove to me that it has any potential at all before I believe that it will don't don't you agree with that's the case unfortunately agree it's the case but here's the truth when somebody says to me in my business even M because
a lot of people think I'm a motivator I hate that term that's never been what I've done I do believe in energy and I'm passionate you know they see 10,000 people in the room rocking they go he's motivating them I believe in Peak State you get a top athlete you get in a concert and you get in state right the problem is to to defend themselves so they won't be disappointed again they lower their expectations so someone will say to me well I'm skeptical or I'm pessimistic and my response to them is no man you're
gutless it takes no guts to be skeptical you don't have to have any capacity to be a Critic and now with the web you don't even have to own that you're the one being the critic can burn somebody and you know anonymously right I said you know what it takes guts to believe and if you think something's going to do it for you without you putting your guts on the line you might as well forget it right now so this idea that I'm skeptical or they got to prove it to me it's the biggest lie
what that really is is you're fear talking you're so scared of failing you don't even want to get your hopes up and if you don't get your hopes up you might say well what if they get their hopes up and somebody gets disappointed how many disappointments have we experienced in our business Growers and in our lives the difference is some people take disappointment let it destroy them other people take disappointment let it drive them and you get to choose
