Catalyst Collective - IG Growth Example

the second exercise that I recommend doing again almost every day for the first six weeks of your account is to prioritize the accounts that you aim to emulate that you want to quote unquote steal not really the audience from so it's not so much about your Niche or the target audience that you're trying to speak to for example stay-at-home moms who want an extra source of income that's not what we're doing because that's hustling on a onetoone basis with too many small accounts and that's going to ruin the account classification instead of hustling and trying

to get our account to go reach every single person in our target audience instead we go to the Big Kahuna the big established account the market leader in our industry for me it's Marie foro Jenna Kutcher Amy Porterfield and here's what we're going to do we're going to turn on post notifications and add them to our favorites so I'm going to show you the screen recing here Jenna Kutcher as an example go to their profile and if presumably you're following them and then click add to favorites the second piece is to go to the alarm

Bell in the top right hand corner and turn on post notifications stories notifications and or reals notifications that way you're going to get alerts the second that they post a post or a story or a real now you don't have to follow or actually go watch them every time but here's what it's doing it's signaling to the algorithms and meta's classification systems this person broke me why not wants to be seen as or wants to be more closely associated with Jenna and if you think about all the data that meta has on you and the

backend systems in that node in that map that I showed you you have your account here your target audience over here and the lead Creator over here right if you can compress the distance and steal or copy the data and actually take advantage of the data of all the let's see 5,790 posts that Jenna has under her belt the million followers that she's earned by compressing that distance if you will between your account and hers by leveraging all that data that has already been assigned to her account you're basically speeding up the data of saying

hey meta classify me like Jenna you clearly know exactly how she operates what topics she speaks about the type of people who like her content and where to send her content to continue growing and to keep more people watching on the platform she's perfectly optimized because she's been around the block for years her account is very well established and very large so your borrowing that Equity if you will you're borrowing her years of experience and data classification when you turn on post notifications and add her to your favorites now this isn't a silver bullet but

it absolutely is crucial that you do this almost every day for the first six weeks of your account and if you haven't gotten it by now I really like analogies because they help visualize now if you just bear with me there's only one more of these so whose audience do you want to steel right it's Jenna and again I please don't go off and say I'm calling her a whale because I'm not what I'm saying is there are big sharks or big whales or big fish in the sea who are very well established and you

have all these little minnows of digital marketing accounts or other accounts where it's like I'll follow you if you follow me that's not a good strategy what you should be doing is think about how to align yourself with the biggest most established fish in the sea instead of all the little minnows and you're gonna save yourself so much time heartache effort I promise you this is the way to classify your account