there is ample evidence that mail order can be a way to riches and Joe carbo has carefully cultivated that image just as it says in his ad his office is located in an ocean front house in Sunset Beach carbo says he rarely comes here anymore he likes being a lazy millionaire and would rather let his staff run the business on a day-to-day basis as Co explains it selling things by mail is the lazy way to riches because you can get started without much money you don't have the hassles of running a store and you set
your own work schedule beyond that if you're if you're soring something you you believe in and have confidence in you're doing work you enjoy or being being remunerated for it then I don't you're really working I think you're having some fun carbo's been around he spent decades in advertising and sales he even sold cars on TV he obviously can produce an ad that stirred up a lot of business but why do his ads always skirt the subject and never specifically mention the mail order business well because the book isn't entirely about mail order uh I
consider the most important part of the book the first part of the book which deals with I what I call dinoy and people say characterize it well it's a book about positive thinking and my cter that is no it's a book about positive action because you can think positively all you like and if you sit on your keester and don't don't take any action nothing's going to happen to your life and actually it was that attitude or that change of attitude for me that brought me from from failure to to success then then why don't
you emphasize the dinoy more in the ads well uh basically because we don't emphasize anything what we're talking about is a change and an opportunity the opportunity for Joe Caro has led to a busy operation computer Lane Huntington Beach 42 people here processed the mail orders sometimes as many as 7 ,000 a week he says carbo makes a point that he had made big money in the mail order business before he began selling the lazy riches book in 1973 but nowadays lazy riches is the bulk of his business as much as 90% according to his
controller in his ad carbo declares he doesn't need any more money but he sure makes a lot of it telling others to do the same thing he does most of his other products are also books or pamphlets two guides what carbo calls opportunity items carbo says you too can create a similar business in your book on page 82 you give some examples of ideas that people could follow up for pamphlets or booklets and some of the ideas for books are prospects for trade with Russia and China brainwave troll biological rhythms quazars and pulsars do you
honestly believe the common man can write intelligently about subjects like that well the ones You' selected require ediction expertise I suspect you pull that out of a list uh of of of possible projects uh I think almost anybody can form themselves and become expert an expert in an area that interests them bottom line is this reading The Lazy Man's way to riches does not automatically make you rich some people uh have found a new outlook and a new life and probably the majority of them have not because they haven't wanted to take that extra step
to implement it but carbo did follow his own advice and he had the talent and drive to make it work for himself his business is evidence of that now he has time for other things like acting in Community Theater it's difficult because has begun limping noticeably in recent years doctors figure he may have multiple sclerosis but he refuses to let that slow him down especially when he has the chance to play a dirty old man in ancient Rome it's not what you want do cross my mind you must know one thing what is that know
you have my body you shall never have my as a matter of fact the theater is where carbo headed as soon as we finished our interview no matter what you think of his ads or his book he certainly come a long way since pitching jalopies on all night TV shows
