hey guys welcome to the new video I'm Manoj bashal and today I'm gonna break down the Facebook funnel that is helping us to generate millions of dollars in Revenue through Facebook advertising let's get started number one top of funnel it is also called prospecting basically Facebook top of funnel is the first stage of the marketing campaign where customers or audience are introduced to the brand in this stage your audience haven't heard about your brand okay they don't even know if your brand exists or not so they are completely cool audience who never visited your website
who don't know about your social media or they never engage with your posts at this stage the primary goal is to generate brand awareness to provide the first good impression and attract lead okay by providing the valuable content or maybe like by providing some kind of high value content offers at the top of funnel States like uh the content should be designed in a way we can attract a potential customers by providing educational informative entertaining content that are relevant to them the content should be appealing to the target audience by providing value so that we
can gain some trust and credibility with the potential customers which will lead to higher conversion rates down the line number two middle of funnel it is also called a re-engagement stays in this stage basically we message the problem we try to provide the solutions through our content mentioning that how our product will be life-changing to them or how our product will help to fulfill their desires to fulfill their needs or like up to solve a certain problem the re-engagement audience are basically who have followed on our social media Pages who knows about our brand it
exists but they have never visited to our website there's someone like who have followed us on Facebook Instagram who have engaged with one of our posts even who have engaged on our top of funnel ads number three bottom of funnel or it is also called remarketing stays here the audience are hot audience okay who have already visited our website engaged with our posts and stuff like that they already know about our brand they know our brand exists basically they are someone like who have seen our Top-Up funnel middle of know or even we have clicked
over to our website in remarketing campaigns basically the audience are someone for example okay who have I clicked on the Facebook post they go to the website and take some accents over there and like that event is dragged by the Facebook pixel basically while structuring the campaigns in a way stocks are different from our audience in our different campaigns okay so for example we create separate campaign for the top of funnel middle of funnel and a bottom-up funnel States audiences while allocating the Buzzard in top of funnel campaigns we allocate 60 of the total budget
in the prospecting ads and in the middle of funnel campaigns like we allocate like 20 percent and in bottom of funnel we allocate like 20 now I'd like to share how to know like who are the top of funnel audience who are the middle of funnel audience and who are a bottom of funnel audience technically while targeting on the Facebook ads manager in the top of funnel campaigns like you put the all interest based audience or even the lookalikes of the customer list and stuff like that those are the top of funnel campaigns you can
even try targeting the broad audience because like broad targeting really works nowadays so maybe you don't want to miss on that as well basically while targeting the top of funnel audience you're gonna exclude all the middle of funnel and bottom of funnel audience you need to exclude like audience like we have engaged in the post we have followed on your social medias and from bottom of funnel States uh they are someone like who have visited the website you know who have added the product to the cad we have done the checkout who have already purchased
the product okay make sure to exclude this audience if you're targeting the top of an old audience in bottom of funnel Champions you can Target the audience who have followed you on your social media who have engaged on your post or ad you can Target this kind of audience or who have seen the videos from your social media these are the audience of middle of funnel States now let's talk about the bottom-up funnel audience in bottom of funnel audience you gotta Target those we have already visited your website we have added the product to the
cat we have done the checkouts we have already purchased your product those are the bottom of funnel audience based on your business or like based on your product you know like how frequently your customers buy you need to exclude the audience who have already purchased maybe in 21 days maybe in 30 days if your product is something that doesn't need to be versus like frequently or something maybe you can exclude like the audience who have already purchased like in the last 90 days based on your business and the product okay you can decide on this
now I'd like to give you some ideas about what kind of AD content should we use to Target different funnel of audience for different funnel of audience you create a separate campaigns or super great ads with different offers with different messaging with different creatives so that it would be relevant to the audience for example if you have a studio brand and you're gonna Target uh the people like who are interested in streetwares but they're a cool audience they do not know about your brand then what you need to do is like create an interesting offers
come up with interesting hooks that is attention driving to the audience who are familiar with the hip-hop culture you gotta Target those audience who are interested in streetwears hip-hop rap music fashion you gotta understand that if you don't have any idea about how to come up with hooks you can start with interesting questions you know that street were lovers or that street where consumers will relate to that should your consumers are someone who always want to look unique they want to stand out in the crowd so maybe you can start the copy like this tired
of blending in discover how our streetwear collections help you stand out in a sea of ordinary fashion maybe you can start the copy like this and you can also provide some different offers okay for example for the cold audience if they are about to make the first process you can provide the offers like maybe 10 off in the first order maybe free shipping on your first order you can come up with different offers and tests after testing couple of offers you'll get to know what would work for your brand so unless just every possible elements
on your campaigns you gotta test like ad copies creatives audience placements offers call to Accents every possible elements you got a test so that you'll be able to find out what would provide the results in the lower cost I always say this and I will never stop saying this in the middle of funnel campaign you can use add content like uses sees maybe testimonial video or maybe showcasing the product or how it can solve certain problems to your cold audience or even like one audience in the middle of funnel campaign like the ad content would
be like ugc influencers talking about our brand or if it's a clothing brand like wearing your product or showcasing how your product can fulfill some desire or like how they are unique you know how it can solve certain problems based on your business and product in the middle of funnel campaign you can also provide some kind of offers or discounts free shipping and stuff like that that will also Inspire the audience to detect the action here you need to show your credibility social proof thing in the middle of funnel campus it really works a lot
and in the bottom of funeral campaign like it's really easy to convert because they already know about your brand they have visited your website and have some taken action into the website so it would be really easier you can just slap them with some discount some free shipping or some kind of other interesting offers to convert the bottom of funnel States audience so that's it for today guys I try to program some Facebook funnels like how we structure the campaigns targetings offers and how we allocate the budget in different funnel of Champions hope you guys
learned something from it if you have any questions or concerns feel free to drop them in the comments I'll reply to every single comment and you can also reach out to me on social media link will be in the descriptions and don't forget to subscribe the channel guys it really helps a lot and I will see you in the next video peace bye subscribe [Music] foreign [Music]
