if you get a chance to get in front of a complete stranger on this free platform are you going to miss that opportunity or are you going to get it if people would just put 20% more effort into an individual video they could get 10 times more views and if you could have an over 10% clickthrough rate and an over 75% average percentage viewed then you can really trigger the algorithm you got to just press record so what are the different metrics that you think the YouTube algorithm is judging to decide whether or not they'll
show your video to users in the suggested feed yeah here's the cool thing YouTube themselves have revealed the criteria for how the algorithm works but a lot of people don't know this the first one and the often misunderstood one is they consider watch history and previous viewer Behavior so it's not just about being the coolest viral Trend it's about the fact that people are different so if you are helping people with weight loss intermittent fasting helping people get in keto when YouTube's recommending videos after someone's viewer behavior of searching for keto keto diets keto meal
plans then YouTube takes that data and will start recommending similar content when you start to understand that aspect that this is why having a niche and having boundaries around the type of content that you are creating is so powerful because you want to start getting recommended along other content when people start to go deep in a particular subject that they love they don't watch just one video about it they they spin off and watch multiple videos about it your goal is to get recommended and discovered along other people tactically this also could be why you
react to or even commentate on and join the conversation because your goal is to get your video recommended with other videos that are ranking so number one is people's watch history and their previous viewing behavior number two is click-through rate Bottom Line YouTube has two major metrics click through Aid in watch time mhm so it's our people clicking on this video one of the cool things YouTube's doing right now is it's recommending a lot of brand new channels and small channels it's this is totally true Channels with only a few subscribers Channels with only a
handful of views they're showing up on my watch page I will keep it vague but I was following a a scandal that an organization is in right now I now because I've just consumed one person talking about that I'm getting recommended all kinds of other channels it this is me I'm meeting total Strang so people feel overwhelmed like I can't break out I can't grow it's not true like but you want to be talking about the right topics being aware of the Zeitgeist in your industry being aware of the psychology in your industry you don't
chase Trends unrelated but being talking about the new and the now and understanding how to do culture surfing is important YouTube is recommending brand new channels but here is the painful part for you listening to this if you get a chance on on this free platform to get in front of a complete stranger are you going to miss that opportunity or are you going to get it I feel like Eminem right now you only get one shot do not miss your chance to blow because opportunity comes once in a lifetime yo good news is it
doesn't just come once in a lifetime but what I've noticed is that sometimes when those channels get recommended I'm like I'm that that title doesn't really grip me that thumbnail is not that great and those are going to be the two metrics you first actually there's three metrics it's title thumbnail but the biggest one is topic knowing what what is included in that topic right time right place so it's the topic itself and then a good title that makes it even more interesting like that's irresistible video you want to get the click and those are
what you're optimizing For What videos am I talking about what title what thumbnail and then you want to keep the viewers attention you know James CLE author of atomic habit said a quote that really kind of changed my life it's something I've applied but it can be applied to us as you yoube creators and it really reminded me when I'm in a rush and the quote was often times the difference between good and great is an extra round of revision when Mr Beast was interviewed on The Joe Rogan podcast he said if people would just
put 20% more effort into an individual video they could get 10 times more views so I think there's something about when I say how can how can you keep attention as you continue to post videos and commit to getting 1% better with every upload what it would mean is actually going back to your audience retention curve and noticing if there's any significant dips or if there's any points because then it starts helping you say okay maybe I should cut those parts off or I'm going too long but you want to be brief be bright be
fun and be done you want that content to hold attention and if you could have an over 10% click-through rate and an over 75% average percentage viewed then you can really trigger the algorithm the other thing that is interesting is longer form videos if they're generally good call it an hour or 2 hours can also just get 15 minutes of watch time on average that would be the average view duration and that's not a bad thing the percentage is pretty low the percentage is much lower but minutes matter most so YouTube just wants time on
the platform period And so of course percentage viewed would also help if it was a 10-minute video and most people watch till 8 minutes but if you could us keep people on videos for 20 minutes the average excellent amount of time on YouTube's around 5 so it's 4X what like the typical short video so in YouTube's eyes they're just like who cares the video is long this video on average people watching 20 minutes in a world where there's a million other things to do this episode is brought to you by streamyard streamyard is our go-to
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and to see all the features that are included just go to stream withth think.com but the fourth one almost nobody knows about and it's viewer satisfaction and one of the things YouTube does is surveys here's why this is interesting in some cases maybe somebody will watch 30 minutes of a video however when they're done with the video they're mad because the video may be was really good at keeping you watching it continue to promise you value and we've probably all been in something like that where maybe somebody was like and I'm about to tell you
the secret of how lose 50 lbs in two seconds trust me in just a second but before we get there and then once you get there like the payoff is a let down and the surveys let them know not just how many minutes did you spent on the platform but how did you feel afterwards and this is kind of cool when you think about the developers at Google and YouTube what they want to happen is not just time on platform long as possible so minutes matter most get people watching your videos keep them binging your
videos there's tactics like creating series they don't just watch one video they watch multiple that's another metric that's kind of more obscure average video viewed per viewer so it's like they don't just watch one video on your channel but on average they watch four it's it's a better signal because it's not just the minutes but like they they binge your content they go deep in your library so if you can connect through endcards and different things and series and part ones and part twos but the satisfaction is interesting because the final thing they want is
they want to know that if they've spent all that time that they're satisfied after and check this out they want you to come back m so the worst possible thing that could happen in YouTube's eyes is that your experience after hanging on the platform made you not want to come back they want that satisfaction the final thing is this replace the word algorithm with people you're not optimizing for the algorithm you're optimizing for people if they get a video you start getting into a new hobby you start getting into running how do I train for
a marathon as a woman in her 40s and YouTube figures out that's your ambition so then YouTube starts sending you running shoe videos and nutrition videos and training videos from all kinds of different creators and you're pumped but ultimately you're optimizing for people so if she's satisfied if she clicks on the video and then enjoys it and then is satisfied and comes back and now you become her go-to expert go-to helper go-to friend that is helping you reach that result and all the ancillary things that would come around that goal then people like her and
all kinds of other Runners of all different ages as well kind of start getting recommended and boom you've hacked the algorithm your channel is growing views are increasing and you're continually optimizing for those metrics I love what you're saying because algorithms change all the time but if you think about people and human behavior that stuff never really changes and so it's like a way safer more sustainable strategy
