in this video I'm going to talk about the five most important tools that you need to be able to use if you want to scale with meta ads profitably in 2025 if you're new to the channel my name is Ollie I run strand media performance marketing agency helping e-commerce and infoproduct businesses scale profitably with meta ads and this YouTube channel is just where I share the lessons and learnings I have along the way so if you're interested in seeing more content like this make sure you subscribe and also leave a like if you find this
video helpful now the first tool that I'm going to be talking about is either triple whale or mic so the first one triple whale that one has a nice integration with Shopify so if you run e-commerce business this tool is going to be essential for you basically the reason why you want to use this is because you want to stay on top of your numbers so for Shopify users triple well is going to be the one but if you use woocommerce then you have a very similar tool called mic that has a nice integration and
this integrates with all of the advertising platforms that you use so both triple well and metor has the same functionality so you will see the actual net profit on a day-to-day basis for your business so it will pull the data from every advertising platform you're using So Meta ads Google ads Pinterest ads Tik Tok ads whatever platform you're using you want all that cost to go into this so you get a full image every day of what's going on and how the different platforms are affecting your bottom line in many cases we see that some
advertising platforms are much more incremental than others that means some advertising platforms are doing more of the heavy lifting in terms of generating sales than others good example is Google versus meta if you have bottom of funnel campaigns that are targeted towards people that search for Branded Search terms on Google these campaigns are going to have a much higher profitability in the ad platform but in actuality the reason why they search for your brand in the first place was because of meta ads they probably saw some ads on Instagram or Facebook so in this case
if you were to put more of your span on Google because Google shows you better Road in the advertising platform then your overall net profit and the overall results for your business would probably go down because the demand generation is happening on meta so the main reason why you want to use these tools is you want to have a great understanding of how profitable your total me are your marketing efficiency ratio actually is and how the different platforms is affecting it so let's say we want to do a test we want to minimize the spend
on Google and allocate more of the span on meta and see what happens to your bottom line does it grow do you get a better overall margin these are the things you really want to understand because it can have a big big impact on your business if you place your budget on the more incremental Platforms in addition to that we want to understand the development and the changes in the metrics for new customers and existing customers so for an example one thing that we often look at is let's say a week or a month we
see worse performance that we generally seen and we're not maybe hitting our goal we want to break that down and understand what is actually going on do we have a decrease in sales from existing customers if we have a reoccurring business model or is the actual profitability of generating a new customers or a business is that what is affecting the results so you want to understand which of the two has the most impact on the results so that if it's actually just less existing customers coming back into your store and there is no changes in
the results of new customers from your advertising efforts this obviously tells you that you should do more activities to re-engage exist customers does not mean that you need to make a lot of changes to the acquisition setup or the campaign setup you have on meta or Google or inh platform if that one stays consistent and it's good good enough so make sure if you're not using it already and you have a Shopify or wer store make sure you get this set up either triple well or motoric and make sure you get on top of your
numbers and the main metric you want to focus on is the net profit and then obviously you want to focus on all of the other metrics as well to understand why the net profit is what it is now the next software you want to make sure you use is canva or and Photoshop so in my agency we usually use canva the most but we also have been using Photoshop quite a lot the main thing here is that creative is so important in 2025 if you want to get profitable results you need to have really good
creative and that does not necessarily mean it needs to look super commercial and highly professional but it just needs to be frequent testing you need to have a systematic approach of testing new creative elements in your campaigns right now we are testing between four to six new ads every week for our clients and the reason being is that is the only way we're able to find those winners that can really take the results to the next level so make sure that you use whatever tool you comfortable with and you understand how how to use to
hit that volume of testing that you need in addition to that you want to use cap cut so cap cut is a video editing software you can of course also use whatever video editing software you prefer but capcut is very very easy to use and there's also free version which is amazing uh we have the pay one because there's a lot of good functionality of adding captions to videos and also it's quite easy to edit a lot of videos with that so make sure you launch a lot of image creatives but if you also know
that video is working well for your business you want to launch a lot of video creatives as well and in that case capcut is amazing at doing that and can automatically generate captions for your videos as well which is extremely important if you have a lot of video ads running without captions right now you should definitely just update them and add new ads that actually have captions because there's so many people watching video ads without the audio on so if you don't have captions they're just not going to understand what you're trying to tell them
and they're not going to be as effective so make sure you add captions now number three is a tool called foreplay this one is great if you want to take your creative testing to the next level now foreplay is where you can spy on your competitors or you can look at other businesses for inspiration to see what they're testing and which ads they're running and you cannot see of course the back end results cuz this is very sensitive information but if you see a business been running the same ad for a very long time it's
very likely that that ad is actually generating really profitable results for them or at least good enough results for them to continue to run with it so look at the ads that businesses have been running for a very long time dissect them and take some inspiration from them do not try to copy your competitors but this is a great source of looking at what they're doing and coming up with ideas for yourself of what you could be testing this is a big part of our ideation process that we do for our clients and the ideation
process is extremely important it's not just about how much testing you're doing it's about the quality of those tests and the only way to increase the quality is to improve the ideation improve the quality of the ideas that you use when creating ads so this tool is great for that make sure you add it to your toolbox because it's really really beneficial and valuable if you're doing a lot of creative testing and last but not least Clarity which is a conversion rate optimization tool from Microsoft which is actually free and you can integrate it with
both woocommerce store or Shopify store or any other website that you're using they have integration uh with Google analytics this one is great for improving your conversion rate you can look at heat Maps look at recordings to see how people are navigating on your uh website and on your web shop and looking at this you can get a better idea of actually understanding how people are interacting with your site and how you can improve things to get a better conversion rate I'm not going to get too deep into all the different ways you can increase
your conversion rate but by seeing how people navigate on your site you can come up with some really good ideas for how you can improve it maybe there's some friction elements that you can reduce maybe there's a point where a lot of people drop off understanding these things are super super valuable in terms of actually figuring out how you can optimize your funnel so Microsoft Clarity is a great tool there's a lot of other tools out there but Microsoft Clarity is a great place to start it's also free right now they're probably going to charge
you at some point but it's a great tool so make sure you add that to your toolbox as well now if you found this video valuable and helpful make sure you leave a like below it helps me out a lot and also if you have any questions to any of these tools or if there's any tools you think I missed make sure you leave a comment down below let me know make sure to subscribe if you want to see future videos like this and also if you want to get the full list of all of
the softwares and tools that I use make sure you click the link in the description of this video I'll send that to your inbox these are just five of the most valuable ones but there's a bunch of other ones that could be really helpful for your business but there are more specific ones so I'm not going to share them in this video but if you want to get the full list make sure you click the link in the description and I'll send that to your inbox so thank you so much for watching and I'll see
you in the next video
