what's going on guys welcome back to the channel my name is Nick Terio and today I have an exciting new video for you guys where we're going to go over three easy secret little things you can do in your Facebook ad creatives that's going to make you better ad creatives that's going to allow you to scale significantly faster with Facebook ads so diving into number one is always showing the desired result in the hook yes there's you know some different things that'll happen here with like Market awareness and stuff like that but in 90% of
cases showing the desired result in the hook is always going to be the easiest way to capture attention of your target audience if you get more people to scroll stop then you'll get more people that watch the video or look at the image which will get more clicks and more conversions easiest way to put something in front of people that's going to get them to stop is by literally just showcasing them what they want I see this a lot specifically if you look at like gym talk um you know basically just the gym Niche on
like Tik Tok you'll always see like do you want you know six-pack apps and you'll show a guy like you know showing off his six-pack or you'll show a girl like secret exercise to get better glutes and you'll show a girl in the mirror like showing off her glutes and stuff like that you always start off with the desired visual of what people want um in the hook right there and that's going to get more people to stop based off what they want so that's number one right there always show the desired result in the
hook now number two this is going to be going more for sophisticated marketplaces and I would say probably 90% of the people that watch this YouTube channel are in sophisticated marketplaces just means that there's a lot of competition in the marketplace leveraging gym talk again we're going to use an example where like instead of saying like here's how to grow your biceps someone who's already been going to the gym for a while they likely are not going to watch a video here's how to grow your biceps CU they already know how to grow their biceps
but if I say here's how to grow your biceps using this little known method that bodybuilders don't want you to know about called the ABC method you would be like who what the hell is this method because one we're leveraging Authority two we're kind of hinting in the fact that no one like bodybuilders don't want you to know about this and then we're also calling out ABC method Now ABC could just be whatever the name of your mechanism is within your product that's going to get people results that's different compared to everyone else now again
why does this work because it makes people it kind of calls out something that people haven't heard of before if we call out something people haven't heard of before they're more intrigued like oh wait what is that so for someone who's already tried to accomplish something and got no results they start to lose hope the desire to grow their biceps is still there but they lose hope at obtaining that thing so we have to introduce new hope so if if if people have already watched a ton of videos on how to grow their biceps and
they've tried these exercises with no success they're not going to stop on the same video that says here's how to grow your biceps because people just be like yeah no that I've already watched all these videos so that's why we call out this new thing in the hook and again we'll show the desired result and we'll call out the fact of this new technique right there now number three the last easy secret little technique that you can leverage to make better Facebook ad creatives that's scale is by going after under served markets underserved markets just
basically mean that not many people are advertising to those specific people again going after the gym talk here's how to lose weight okay so we have two options number one we could go after and introduce a new technique which is like what we talked about in the last little tip this one right here is actually going after a underserved market so a more identity marketing so here's how a busy nurse who works 12-hour shifts can lose weight here's how a busy nurse who works 12-hour shifts can eat clean to lose weight so we're calling out
a more sub specific type of person and this is really powerful right here because if I'm sitting down and I'm a busy nurse and I'm watching videos on how to lose weight and then I see a video says here's how a nurse or as a busy nurse I can eat clean and lose weight I'm going to be more inclined to follow this particular video over this video because this particular video talks directly to me and this is such an easy lesson but I see so many people miss out on this so just look at your
core main desire and then look at more specifically who are the specific types of people that have the desire and then you build a whole creative around that specific person versus just a create uh the the main desire in general right there now I know a lot of people will question and be like well Nick that's a smaller Market it won't scale us much the basically the way to look at it is yes it is a smaller Market of people but you can look at it this perspective you could call out you have the same
thing as all of these people and and literally reach like no one of that main Market because you're just getting crushed by everyone else or you can call out a submarket of those people and you could have maybe 10 to 20% of that market and own that 10 to 20% of the market versus trying to get 90% in the market and getting nowhere and I've seen this work really well for a lot of our clients and even 10 to 20% of the market I'm still talking about a 7 figure them off business right there so
it's not necessar like oh you only get 10 20% of the market and that share that desire and then you only get like a couple hundred grand a year no I'm still talking about seven figure a month business depending on the desire you're going after so thank you all so much for watching this video guys you enjoyed it hit the like button hit that subscribe button for new videos every Monday Wednesday and Friday and if you want me to come into your business do all the market research write out all the ad scripts create all
the creatives for you and then actually go into your Facebook ad account and run all of your Facebook ads and scale your account click the link below to have Nick Tero run your ads and if you rather just hop on some calls with me and we go over your ads and go over your ad account then click link below to have Nick Tero Mentor you thank you all so much for watching hope you have a good rest of you day peace out
