one of my Instagram accounts the marketing ninja gained 70,000 followers from one single real converting views into followers is one of the hardest aspects of Instagram growth if you are able to use the strategy that I use then you can start growing faster turning those views into real followers the first thing that I always do on any account is make sure that I understand the follower Journey which is essentially when someone covers your account they're going to decide whether they're going to follow you or they're going to just get on with their date and there
are four parts to this all of which are highly important let's jump into part one now your bio and profile is all about communication now for the purpose of this video let's call our potential follower a prospect are you communicating with your prospect in the right way are you telling them follow me with without actually saying follow me here's how to do that like a pro the follow button 90% of us are not using it properly the goal is to make people follow us right so why do most of us have a small follow button
this is how you enlarge it to look like this and increase how many people are going to press it so let me show you how to do that before we get into everything else the first thing you need to do is to make sure that your account is a professional account then on your profile tap the edit profiles button and scroll down until you see contact options and what you want to do is disable the display contact info button then go back to edit profile menu and tap action buttons and make sure that none are
active then once again go back to the edit profile menu then tap on the profile display button disable the display contact info button but leave the display category enabled then it's good to go and at this point it can take some time to actually kind of process and appear big on your profile on some of our accounts it's taken a few hours others it's taken like 10 minutes so do this follow everything else in this video and you will be in the best position possible actually trying to grow your account let's jump into the next
part your Prof profile picture make it simple and memorable now this is usually one of the first things that a prospect will look at I know we all want to showcase our creativity our branding our vision but this often leads us to complicating our visuals remember the goal is to make them follow your page to be interested in your page so having something which is not visually appealing or takes time to process you know we're on social media people only have a few few seconds make it as clear as possible you have two options here
Target a keyword if your page is about dogs show a dog if you want to Target more your branding then Target that so on our marketing page we've got a ninja and that targets the kind of ninja branding keyword we have although we could have targeted marketing and gone with a profile picture which kind of represents marketing if you go with a branding be smart with how you do it still keep it simple if you go with a visual make sure it gives the right insight into your page that's how you get the right profile
picture if you're interested in building a faceless online business make sure you check out faceless Capital the link will be in the description I've spent months creating courses resources and everything you need to build an Instagram theme page and turn it into a real life business there are 100 plus people there already all Keen to grow and develop together check out the link but let's get back to the video video your name or your username one of the most over complicated parts that I see people struggling with with your username be clear very similar to
how we present our profile picture we need to use this to give Insight or to represent our branding or you can meet in the middle like my marketing ninja page so if you're a motivational page which focuses on Divine motivation are you going to have the keywords Divine motivation in your name or are you going to have something completely different like lightbearer which is essentially your branding use no symbols use three words Max and try to keep it clean use keywords in your name and potentially use synonyms of certain words here's a quick insight into
how to use chat GPT to get some names or to brainstorm some names so for example if I wanted to create a motivational page I would go give me some names for a motivational page about Divine Celestial beings you know that's completely random obviously I just want to kind of show you the potential so you know Celestial Sparks Angelic Inspirations Divine Radiance Etc okay I could pick one of those and say give me more on three you just want to keep going until it gives you kind of that idea I think chatu PT is great
but it's more for inspiring to get ideas to find keywords Etc then it's down to you to kind of match things together you might find one here like Pathways of light you might think okay you know what I don't need the word radiant there Pathways of light might be the right username don't rely on chat gbt to kind of get you the exact user name use it to you know inspire you keep asking it right the right questions and you can do this with any Niche so if you're in a travel you know if you're
an influence Etc branding whatever using chat GPT to get your username is a great way so for example if you're an influencer you know like grow with Alex give me different words for growth um you know grow with Alex for example is taken you know I could find words from here you know that might suit me on Instagram so there is a lot of ways to use chat GPD but use it to inspire you next up is the bio which is one of the most popular aspects that people often get confused about now the bio
is your front line for communication with your audience you need to get this right and again a lot of you are making mistakes with your bio let's optimize it to the best way possible so you get followers the first line I want you to tell the world what your page is about so for example if you're an animal page to make people laugh tell people that for example bringing you the best dog videos on the internet bringing you the funniest dogs videos on the internet the second line is about what your prospect will gain so
you're no longer telling them what your page is about you're telling them what they're going to gain so if I stick with the same example of a comedy dog page I'll be telling them something like supplying you with daily laughs and Giggles something like that they're going to laugh they're going to giggle from my content so people will resonate with that then finally the last part is the CTA which is call to action we need to tell them to follow us without telling them to follow us saying follow us for more Etc in my opinion
no longer is the best strategy we need to find a way to incentivize them that this is more than just following us you are joining a movement you are joining a family you are joining a community we're giving something more than just follow our page we're giving being a part of this page this is going to be something they're going to be involved in long term giving them more emotional connection learn to say this and you'll get more followers finally one of the most common questions I get about linkoln bio should we do Lincoln bio
what should I sell Etc there are two phases on a theme page we have growth stage and monetization Stage if you're in a growth State and you're trying to build your Brad you're trying to grow then you need to focus on that let's say we go to a shopping mall we go into a trainer shop you know we see loads of trainers what trainers should I buy the more decisions we have to make the harder the more entry to following by us making the follow button larger is because want people to press it if we
add a link it's going to make people press the link and then potentially just go off the platform and not come back and follow us we're giving them too many choices for now I want you to focus on maximizing that button so people follow you of course if you start blowing you start getting loads of followers the monetization process is going to happen then add a link start doing lead magnets whatever it might be but be really smart with this I don't know why I see accounts with 20 followers but with a linoln bio you
should be focusing on growth to celebrate 75,000 subscribers and 30,000 people on my Discord I'm giving away the marketing ninja account all you need to do is join the giveaway in my Discord the link will be in the description of this video good luck part two the grid your grid is essentially how your posts look all together stacked next to each other an easy way to tell whether an account is run professionally or with good Intense or just a random account which is probably not going to give you that much good content and essentially tells
you whether someone is worth following or not subconsciously everyone looks at three different things your followers your bio and your grid the grid is underrated here's how to set it up like a pro generally there are two different ways to manipulate your grid and the two common ones are having a certain pattern in terms of the roast Etc which we're going to go into and the other one is a kind of color scheme coordination where all your posts have a kind of degree of color which gives your brand A visual representation simply through the grid
let's look at some different options for posting patterns the checkerboard theme now this one is one of the most popular themes out there especially in certain niches now here we have an example of women empowerment and they're rep page with over 300 ,000 followers and they're using the checkerboard theme and it's really simple to do this you need to pick two contrasting colors as I've just mentioned and simply alternate your posting and you can see how the high contrast between posts makes the visuals of the page stand out and it's quite captivating often people will
do this you know black and white Etc but you can literally do this with any colors depending on your scheme even as a personal brand even as an influencer even as a business they've even started to incorporate kind of reals into it you know black and white then reals Etc and it just adds a different level to your page guys you know when you go on this page you think okay this page has run professionally I'm going to follow this not every page out there needs this checker board but you know some niches some pages
it might benefit you and it's a matter of you really building that percentage increasing the likelihood that someone is going to follow you so rather than doing checkerboards you can do columns so for example one of the common ways we see this on motivational pages is we'll see two rows of reals and then one whole column of Graphics as long as you keep within a theme and a style on your page this can elevate your account but remember you're not just limited to one column you could have two columns you could have rows there are
multiple different ways to kind of manipulate this so you need to remember that kind of the grid goes 3x3 and just post that way so if you wanted to do a column it would be every third post would be a graphic for example for a motivational page so apart from the vertical or horizontal layouts or rows you can actually do diagonal this might seem a bit complex at first but with some planning and forward thinking this is pretty manageable now one of the ones which is less common nowadays is the border and this is essentially
by you adding a border like a white border to every single one of your posts and this is something that was really popular back in the day but I think will potentially happen again in the future you know glow borders there's a lot of potential to manipulate with this as well with this I would recommend doing kind of custom thumbnail covers to set this up for certain niches like travel food this could be exceptional to make you stand out this approach allows you to have freedom it allows you to play around with a bunch of
different aspects but the ultimate thing is that you have a border which can simply be done using canva now guys remember some pages are best looking disrupted so looking like they have no particular pattern so for example on a marketing ninja account you know we're not really following any kind of these rowes but on other accounts motivational accounts Etc having these kind of layouts Etc will make your account look far more professional if looking professional standing out branding is a big part of your monetization process later down the line then it's important you to incorporate
right now based on everything we've discussed so far and the grid Etc here's an action plan that I want you to take if you are absorbing this information and willing to take your page to another level then I recommend starting off before you think about doing checkerboards or Rose or anything first thing is to do the coloring it's important to get the colors on your page right so even if you're a personal brand influencer business theme page it doesn't matter try and get some coloring on your pages this is the first thing that you'll be
able to build you know you can get into checkerboards and rows Etc after you've done the colors I think when you see a page and it has a certain color scheme Etc immediately it's elevated so if I were you guys I would pick a few colors you know based on your brand based on your kind of Niche and kind of start incorporating that into your visuals now if you have videos Etc each video is a different color maybe it might be worth adding a filter to your videos that kind of makes sure all the videos
are kind of a similar aesthetic or you can use the custom thumbnails cover option on Instagram where you can add custom thumbnails and you can make edits on places like canva Etc that is the action plan start with color then incorporate these other kind of layers into your grid but trust me this is going to elevate your brand let's move over to part three the prospect has been impressed by your profile picture by your bio by your grid and now what they're going to do is press some of your content to evaluate whether their content
is engaging enough for it to appear on their feed on a regular basis the more the content matches what you've promised them in your bio the more likely they will be to follow you one thing that is important for us to understand here is they're going to press more than one video the more valuable your content is perceived compared to other people who are delivering the same content the more likely people are going to engage with it to follow you to want to be a part of your brand or your account your content needs to
match each other if they press one of your videos and it's a labrador you know being cute and then they press another video and it's a deep video about motivation there is no match they're going to get confused and most likely leave your page they want to follow you for a reason you don't want to deviate too much in terms of of what you're providing your audience so if you have a formula if you have a style of video which works which your audience likes stick to it because if you do more it will confuse
them ultimately the more engaging your content is the more it matches what they want the more likely that they are going to finally press follow now I'm going to quickly jump into part four which is basically everything we've discussed accumulated into one thing the differentiation Factor now everything we've done so far is about you building your own brand your own lane for your account so that you stand out in a massive crowd of other accounts here's something I want you to understand when it comes to differentiation and the actual algorithm you know the algorithm is
constantly showing the same type of content and it does that to all of us you know as soon as I like a football video I'll see more of that content so it's important for us to remember that as a prospect see a competitor or our post they're going to see other people's posts as well which are similar which is why it's so important for us to take steps that others aren't taking okay you know if there is Pages where everyone's posting the same thing it's kind of like going to the supermarket and everything's the same
I'll just take any but if the one person decided to put in a little bit of effort and make the stand where the trainers are you know glow for example way more people will be drawn to that pair of trainers and this is the exact same thing on Instagram and all social media if we can add elements to our page to our videos which make us stand out on the explore page and so forth then we're going to get way more conversions and that's how accounts pull away from all the other accounts if you don't
know yet how to train your explore page you need to do that you should not be using your account as a personal account guys if you are serious about growing use it as a proper business now here's what I recommend you to do if your explore page right now is a mixture of everything Pizza football if you know it's random you're doing the wrong thing your explore page should be showing you all of your competitors it should be showing you similar styles of content you need to start interacting liking and saving a few of your
competitors posts a few times a Daye what you want to do also is stop liking and saving content which has no relevance to what you are posting and after a few days your explore page should start looking more like your prospects and if you see anything you can just hold it and press not interested that's a great option as well you need to do that right now because you need to understand what your audience is seeing when they go to the explore page and they're going to be comparing what they gain from you compared to
other accounts there's not an unlimited pool of accounts that they're going to follow they're only going to pick a few and it's your job to be in that view this is how deep Instagram growth is okay this is how deep we can get if we want to be the best but it's important that I get the message across to you guys because I want you to optimize everything out there okay if you've enjoyed this video please like and comment and let me know make sure you check out faceless Capital the link will be in the
description I hope this has helped you my name is Alex and I'm all about growth let's grow
