Top Strategies to Boost Cold Email Open Rates [ 4:05 Training ]

I'm going to teach you three simple tweaks you can do immediately to boost your cold email open rates to 30 40 or even 50 plus so you can book more meetings because there's probably just a couple of tiny adjustments whole new back and it starts with number one targeting the right prospects the mistake many make is having a mass General list that they have the mass email blast this will lead to low open rates and conversions instead have a hyper targeted list for instance instead of targeting just SAS companies Niche down even more for instance

ctOS of privately held SAS companies do between 10 to 50 million a year with under 100 employees on the west coast that had a new business over five years this will then allow you improve the rest of the couple tweaks along with the body of the email the tighter the niche the tighter the message and everything goes with it number two relevant or curiosity based subject lines one of the first things your prosecutor will see is a subject line that will determine whether or not they give it attention so you want to ask yourself is

it short punching captures their attention is it relevant and it can only be relevant if you are targeting your approach for instance you can highlight common problems such as open rex poor closing ratios High turnover Etc again these are common problems given the target market you are going after or it can be personalized from research for instance Forbes expansion five locations Etc or it might be areas you can help for instance sales training recruiting intent data Etc inside note you can see that these are short subject lines that could also make them curious to what

the email is about curiosity is a powerful tool in evoking emotion curiosity is a powerful tool in invoking action you can also personalize it to them for instance John lodger gong interview these are all good factors include that can improve your open rate the next is number three a personalized or relevant first line that over 50 of emails are read on cell phones which means before they're even open their first view in the inbox which will show the first one to two lines of the email if the first few lines team spammy that email will

get deleted before it even gets open so similar to the subject line ask yourself is it short punching captures their attention is it relevant to them their role Etc doesn't make them curious is it personalized now if you go right into a pitch in the first line that email will get archived faster than my hair lot in my 20s relevancy can also be very powerful as well in speaking to potential pains or problems they have now my personal favorite is making them curious and personalized as I find those get the highest response rates and bookings

for instance Michelle just saw your most recent feature in Forbes and was impressed on how you've scaled to 30 million dollars a year in 18 months with zero funding now if you're doing these three things I just mentioned and your opening still less than 10 percent you may have an email deliverable the issue your domain or EMA may be flagged as spam and it may get autobot or send it right into the junk folder or email list your hitting may not have verified qualities AKA bad data or maybe it's both now you can do a

really simple test to see if your email is hidden junk folder you can simply just send a sample called email to your own Gmail account if it hits a junk folder or promotions tab chances are pretty good your prospects Corporate email is getting thrown into spam so at that point you'll want to warm your email back up using tools like lemlist or whoop inbox or to use some sort of burner email address now if the leads are not verified definitely chat with your boss and see what options are there are to get verified leads or

take into your own hands and use software to verify them for instance we use never bounce it works pretty well through our call emails readily bounce so there you have it three really simple tweaks to boost your opening to 30 and Beyond now if you enjoyed this video you know what to do hit up that like button so more people can see this video subscribe and drop me a comment below which tweak will help you the most thank you so much for watching and see you in the next video