If I Had to Start Over, Here’s How I’d Get Things Done Fast (2025)

What's up everybody this is Russell welcome back to the show I'm excited to be hanging out with you guys today and right now I am in the middle of one of the heaviest seasons of of our entire year here um we have funnel hacking live happening in less than a week uh right now I've got 10 presentations I'm personally working on uh it's late at night right I'm recording a podcast for you and on top of that AF hack and live We're launching um two new companies uh we are doing a thousand other things we

just finished our selling online event literally today and a whole bunch of other stuff and the number one question I get from so many people is Russell how do you get so much stuff done sometimes they replace stuff with other words crap or other things like that but I'm going to say stuff uh for the podcast for the YouTube channel um but how do you get so much stuff done and that's I want to Talk about because I feel like so many people are trying to do things and their wheels are always spinning they're never

quite getting things finished yet for me and for our company we get a lot of things done you probably noticed how many offers and funnels we put out how much content like how much stuff we're able to do with a very small team and the question people ask all the time is how do you do it so I'm going to show you guys behind the scenes a little bit Of that today and hopefully give you some ideas and motivation and some just some Frameworks to help you to get more things done and actually get things

to the Finish Line right because how many you guys have half-built Bridges right you've got this project over and this project and four or five projects that are halfway done but they're not finished yet right how do we actually close those things how do we get them done and that's what I'm going to show You guys today and I think this will be very helpful for most of you especially entrepreneurs like me and like you who have probably some sort of entrepreneurial add that keeps us from like focusing like how do you focus enough to

finish so many things right because when all said and done you're not going to be remember in your business for the things you're creating you you'll be remembered for the things you actually create the things that are Published the things that get out there into the world and so that's I'm going to talk about it's one of the one of the jokes we have internally uh I can't remember this is man probably five six eight years AG I don't know we started talking about this we talked about this joke of just like what we get

done in our company every single day is what normal companies get done in a year so we always call them funnel years so we're like oh in three funnel years from Now um blah blah blah whatever the thing is going to be done right because what we get done in a day most people most companies most businesses get done in a year so how do you do that how do you compress time how do you get that much stuff done and that's what I want to share with you guys so um that's what that's kind

of the concept so I've got five or six points that are very very important to understand that help you to get these things done right and um so Before I go too deep into the actual principles I want to share with you one of the stories it was just one of the insights when I first got into this business was really powerful for me um okay again you have to remember like when I came into this world um I was arrested wrestler you can tell from the cauliflower year right I'm a wrestler uh I I

I didn't I had a c in my marketing class I didn't have a degree in business like I I wasn't I barely graduated high School barely graduated college like was not the top of my class I was the bottom of my class I was a great wrestler and that's what kept me going through college and stuff because I wanted to compete um but I wasn't great at those things so when I started get into business it was weird because I started noticing a lot of the same frustration I'd have in school right I'd be sitting

there listening I couldn't get things done I was just I was frustrated and I Didn't know what to do and I remember I was at this one event and I used to go to a lot of events back then because I was trying to figure this out I trying to be in proximity with people who are having success because proximity Is Power and um and so that was kind of the um the thoughts and I remember at one of these events um this guy spoke and uh his name is Alex mandoo some has made know

Alex um just one of my early mentors really smart guy and he said Something that was so powerful he said he said Russell you have to understand there's two types of people in this world there's people who are great starters and there's people who are great finishers okay there's starters and there's finishers he said you out which one you are and then surround yourself with the others I remember thinking about that in the time I had a whole bunch of half built Bridges I had a whole bunch of projects are halfway Done and I was

like I'm really good at starting things I love starting things I get so much energy and excitement and like passion from the starting of a thing how many you guys are are the same as that how many you guys are like the starters in your business right it's so much fun to have the idea and to brainstorm to figure it out and get the logo design buy the domain start talking about things but as you get further and further at least for me as I get further And further along the path the less fun it

gets the less fun it gets and then for me the soon as like the Project's done like before I ever launched like when the funnels like the products been done the graphic Design's done the funnel is finished soon that's done for me personally that's where I get bored I'm like okay I'm done I want to go create another funnel like I literally as soon as like and it's funny because for me my business like the only way my Business actually makes money is everything happens after that point right do we actually sell do we continue

to sell do we grow do we scale like like those are the things where you actually make money but for me I'm a great starter and and I started realizing when I heard Alex say that like man I'm a really good starter but I'm not I'm not a great finisher and he said he said you got figure figure out which one you are and then surround yourself with the Others and so for me I started started hiring people I started hiring people based on that I wasn't hiring other starters I didn't need another starter I

was starting more stuff than anybody ever should right but I needed finishers uh one of the times I started realizing this is when I again I first got in this game and I started going to seminars and I was speaking the seminars and back then I wasn't a smart you know I figured out a couple things along the way but um Every time I go to seminar I sit in the back I'd be making my slides while I'm looking at other speakers and figure out what I was going to sell and I'd create a new

offer literally every single time I would present so I get on stage and I would teach something and I would sell something and I would just be making up like okay first you're going to get this and I'll give you this and how many you guys want this I'll throw in this and so I started like making all these Different promises right because promises to get people to buy stuff but then I didn't know how to fulfill those promises and half time I forgot about until like you know a month later two months later someone

who bought from me like what about the whatever thing you promised what about this I'm like oh I forgot about that I forgot about and like I was just so like I would drop so many different balls right and so when I started hiring people uh one of the People I remember I first hired is Brent cop Peters and Brent's still with me but Brent used to come to these seminars with me and literally um I would have him sit in the back I'm like listen really carefully to what I say and every time I

promise something write it down so we can make sure I don't F like I don't forget to fulfill on the Promises we're making right just a basic thing it wasn't out of like I was trying to be a bad person I just I get so excited in The moment and that I would forget because again I'm a good starter oh I'll be fun I'll do this I'll do this I'll do this but I forget what I had promised sometimes and I didn't finish and so BR sit there he would just captur like pay attention all

stuff and he' be like no no no don't say that please whatever you do um but it gave me the chance to have somebody who start like have all the list let we go back and we could finish them together and get those things right And start hiring more employees and more teammates over time and real the reality if you look at like our business right now there's probably one or two starters I say Todd's a starter I'm a starter there's a handful of them but the other you know three 400 plus employees in the

clickfunnels Russell Universe they're all amazing finishers like that's I have to surround myself because I'm such a good started I've started so many things in fact it's interesting if I look at me As a coach the reason why I love my inner circle I love my Atlas Group and things like that like I love starting things and so people come to me like I can see in a heart be like oh I would do this and like I know exactly how to start how to launch to get things out of the way but most people

don't come to me because they're like Russell how do you scale a business how do you longterm build and operating you know the the people like I I'm that's not my skill Set not what I'm good at I'm good at I'm good at starting business and launching getting messages and noises out into the marketplace right and so um anyway so that's the first thing say for you guys is first looking internally and like are you a starter are you a finisher okay if you want to get more stuff done okay if you are a great

finisher you need to find a starter to like start these projects you can finish them if you are a starter you got to find some finishers To help you finish because it it gets harder and harder for us the closer we get to the Finish Line to actually finish if we're not finishers if we're starters because the first thing you're going do as soon as you feel the pain of getting towards that your brain's going to be like I want to I want to make something new like give me something new this is I don't

want to do this I want to do something fun and exciting and you want to like start a new thing to get Out of pain cuz we get so so much pleasure and happiness from the creation okay so there's this kind of one caveat one pre-warning uh for you guys as you're trying to figure out how to get more stuff done okay so that's number one number two uh after you figured that out okay and if you are especially if you are the starter um the next thing is you have to have a vision right

there's going to be a vision for the thing you creating why are you doing this like What does that what does that look like what's this Vision um for me every time I start a new project one of the very first things I do because for me I get this idea and it sits in my head and I think everyone's got probably different order different process but for me the way it works it gets in my head and it's just like it's it's kind of this like fuzzy idea like have an idea like ooh we

could sell something you know whatever like have kind of an idea of something That we could create right and for me it's usually like I got to figure out a domain I got to buy a domain name tied to it and I got to design a logo those are my next two steps for me before it before it can become real it's got to be tangible and for me to make it tangible I got to have a domain name and a logo okay I have literally I I would say conservatively probably three to 4,000 domains

I bought in the past all of them tied to a great idea so it's like an Idea I go domain instantly something Secrets like you know or something hacker or something um you know it's all some version that for me so that first thing I do for me is I'm buying a as quick as I can right number two I'm getting someone to design a logo because then it's like okay now I've got something tangible now I have something I can cast a vision around right so when I bring my team together okay here's the

vision I show them the design I talk About the name and then then it's easier for me to like to share my vision so that's just me personally you may be different uh but for me those are the things I need to be able to share the vision and then whenever I create a new project the first thing I'm doing after I get the domain and I get the logo I sit down and I literally sketch out um the way I do it for my team because we're mostly remote now is I I have a

remarkable this is right here and um I Just go open and I I can I can um screencast it to my computer screen right here and then I open up Camtasia or screen flow or ecam live or uh Loom or whatever you record something with I record myself doodling out okay here's the first thing and the second and I I cast The Vision so that everybody can see it and for me like I like casting a vision in a way that's recorded for a couple reasons number one used to drive me crazy when I have

a me I bring Everyone in and I cast The Vision everyone gets excited and they go back and then like a week later they come back and now Russell how does this work I explain that again and it drives me crazy I hate re-explaining my vision I don't know if you guys if you Visionaries are similar but I hate re-explaining my vision because I like I gave you my vision why I I shouldn't have to re-explain the thing to you right um and for me like it sucks energy I have to re-explain something like I'm

like were you not paying attent can you not see what I see you know and it it's hard because for people who are non-v Visionaries it's hard for them to see what you see right and it's frustrating or sorry for a Visionary is hard because most people around you are probably non-v Visionaries so it's it's it's uh it's frustrating for you when at least for me it's frustrating when they have reasing some like you don't understand You're don't seen the vision and so it's nice when I record it a couple things number one everybody hears

the same message instead of me casting the vision in five different places five different people I'm telling it differently every single time I've recorded it once and they have it that way when they have questions they can go back to the vision video like what was the vision on this again oh yeah they can watch it right if you're bring somebody new in the project I don't have to like catch them up to speed I'm like okay go watch The Vision Video so you see the vision what we're traing and then we can we can

plug them in very very quickly okay so I always capture a vision of every project we're going to do ahead of time in video format that then I can send out to the team okay so then it goes out to the team and then for me I've got somebody who's a great project manager now it depends on which you know which Department or area the business is in most of like the playground I play in are offers and funnels right that's my favorite so uh the the person on my team who's my project manager she's

amazing her name is Morag and Morag what she does she takes the vision video and she goes and watches it and she's like okay is going to watch this video but based on this it's like okay so and so's got these five these five tasks from wrestle so and so's got these five and so so's Got these five and so she's taking that and she's breaking down all the different pieces right here what are all the pieces that have to go into um into this Vision okay what's nice about that is then everyone on my

team they can go watch the whole Vision Video but you know minute one and then minute 14 and minute 26 I talked to Jake the you know Jake who's J design then three and 17 and four I talked to you know to Nick who's doing the the funnel and like you Know stuff like that so she so they're able to see the whole Vision but then they get from Mor like here's all the individual tasks that are for every single person does that make sense okay so I cast The Vision okay great starter and then

I finisher is going and take that and say okay what are all the pieces break them down so a project manager breaks down the pieces and then gives them to all the individual people then to go and actually work on their Pieces and the project manager is in charge of then taking those pieces plugging them together and and putting all those pieces together okay so um again number one is figuring out your starter your finisher and surrounding yourself with the other one number two is casting the the vision number three is um uh having your

team kind of break out the pieces and some of these are all kind of tied together cuz my next point I had on there is is after you figure Out what are all the pieces involved to get this thing done right next is like who are all the who you need okay and so for me right now my team obviously I've got a whole bunch of really great who's okay and I say the word who some of you guys have heard me uh talk about this this is a a Dan Sullivan uh concept that he

kind of invented then he worked with Ben uh with Dr Ben Hardy to actually write a book called who not the how and the the concept behind this is that the Reason why most people don't get things done is because they they want to learn how to do it all right we're doers we're fig we know how to figure things out right I'm guessing that if you're here you're probably one those people you just get stuff done right and so what happens is um we we start working on a project all we hit something we

don't know how to do and what we do is we go try to figure okay how do I do that right how do I do that so then you go Down this learning Loop let me learn how to do that I'm going to learn how to do this this this and you start learning how to do the thing and then typically that how this procrastination Loop that maybe it delays You by a week or you know a day a week a month a year five years whatever that thing is Right till you learn it and

you come back you're okay now I have the skill set now I know how to do this so you start going on the path again you're going forward you're Going forward and you get stuck again you're like oh I don't know how to do that so you stop you go figure out how to do that then you go you start learning you go down this other learning Loop and the problem we have as doers is we start going every single time we get stuck we figure out how to do that how to do that how

to do that but every time we got to figure out the how it takes us down this Loop where it just it takes us forever to get things done done right And so what um what Dan Sullivan's uh argument is instead of saying how do I do this every time you hit a roadblock you stop and you never say how instead you say who who is the person that you know or you can find who already knows how to do that who can do it for you okay it's replacing the the who not the how

or the yeah it's it's replacing the how with the who so again the book's titled who not how that's kind of concept so the question I have for you Is like after you cast The Vision you broken down the pieces who are all the who you need okay and some guys like well I don't have any who El so I can't hire people and believe me I understand that like when I got started guess how many who's I had none it was just me right but I like I didn't have all the skill sets I

was not a designer I was not a programmer I was not a copywriter I was not I wasn't all these things right and so I had to figure out who the Who are going to be able to do all these different pieces okay and so for me I started I started meeting different people and sometimes um again at first I couldn't afford anyone because I was a college kid just newly wed my wife's making $950 an hour I was making 0 an hour I'm trying to build a business right so I had no money I

understand it okay so instead I had to use my uh resourcefulness I had to find someone who's a great designer and say hey this Is what I'm creating um you know I can't pay you but if you help me launch it I'll give you X percentage of anything we sell from this product right and I sold people on why they should partner with me right I sold I sold designers I sold programmers I sold people into these projects okay when I would make money in one project I'd reinvest into another one right like I literally

um uh when I was trying to hire some programmers back in the day to create One of my very first products ever I found out how much was going to cost I didn't have that much money and so um I remember I went and my buddy and I we went and we bought tarps and rakes and we walked around the neighborhood raking leaves for people rake leaves uh drove put in the back of a truck threw him in the dump got paid to rake the leaves and I took that money I used to rake leaves

I sent it to Romania for my buddy dorl dorl I pay him and he would program Things for me right and then that was the that was the process right so I'm I'm I'm hustling to figure out how to get money to be able to pay the H's right it doesn't mean I have to like my business has got to make x amount so I can hire a who it's like no like figure out other ways to get money right like how can you get money for me it was raking lease you might be borrowing

money might be like there could be a lot of different ways but figuring out how To get the money um so I got the money to pay for the who's um or I again I partner with the who's I I offer them Equity I offer them uh profit share rev share things like that right but but for me to figure out how to do all the pieces it's going to take forever okay so instead I got to figure out who are the who's who already know how to do this that then I can figure out

how do I get them on board to be part of this project okay one one of the keys is I Cast The Vision here's the vision right I showed them the video This Is The Vision I'm trying to create amazing I got no money right now but after he launches I'll give you 10% or I'll give you you know I'll pay you $2,000 for a logo after it launches if it's successful like you know I'm hoping it will be but I don't know for sure and and you're finding people I can negotiate with like that

okay so I get all the who's um and then the last piece I had here before I walk into some the next portion of these is really understand like why are you doing this um and this kind of comes back to the vision like you're casting the vision you for out the pieces who are the who's but then big thing when you start getting the right who's on board they want the vision of what they're creating but they also want to know why they're doing it right what is the why and you hear this talk

you know hear like Simon Cynic and people talk about like what's the what's your why what's the what's the reason behind you're act you actually doing this and it seems cheesy I think but the reality is it's so important it's so true like when you understand the why and you cast The Vision uh people will follow you they'll follow you to the end to the ends of the Earth uh some of you guys know over the last man two and a half three years now four I don't know how long it's been but I've been

collecting these old books right and for a long time people thought I was crazy uh because Ryan Russell spending literally millions and millions of dollars to collect old books from people who have you know are no longer on the planet um and nobody could understand and I was trying to explain it nobody understood and so I remember um we were about to go to this m to Mastermind of paradise down in Mexico with all my inner circle 2 CCX members Things like that and so we're about to go down to to Mexico and um I

had an idea like what if I pitched everybody at The Mastermind to be part of this project they could put money into it they could be part of this amazing thing and I was like I had this idea I'm like what if we sold you know we we we uh offer people they could buy in at a million dollars or $100,000 we had just anyway one of those things is like this is an idea that doesn't make any sense And probably everyone's going to say no but but we should try it and so before we

went to Mexico this like two days before we went to Mexico um someone from my team you know I was talking to some of my team and they're like well we should cap like like let's capture you explain why you want like why are you trying to build this because it still makes sense to none of us right and so my team came and we went to the Napoleon Hill room which is I've got a backdrop On my my Napoleon Hill books and things like like that set the cameras and and I remember Dan was

there he's like so do you have a cell script do you have something I'm like no but I just I'm just going to tell people why I'm going to tell them why like why I'm building this like why am I like like is Russell crazy maybe but this is why I'm doing this this is why I'm literally investing tens at this point tens of millions of dollars from my own pocket into this Vision right and so I made this video and I just explained the why behind it and uh and at the end I said

you know basically it's a million dollars this is what it looks like and and I can't explain the why and I did that and remember I done recording the video it was one take no editing just one take all the way through and the three or four guys in the room were just kind of staring at me I was like was it okay and uh one of them was like oh my gosh like If I had a million dollars I would give it to you right now and then someone else is like I finally understand

like your vision like why you been buying all these books like I finally see what you see and I explain the why right and then I go down to Mexico and I show that video it's a 10: 15minute video explain the why behind what I'm doing Mak making them a million-dollar offer and then I came on stage afterwards and I explained it and from that little uh little Presentation um initially we got uh we got commitments for $17 million donated towards this cause is that crazy all those didn't stick over long term and stuff like

that we we kept kept a lot of a couple of them fa through and things like that but um still insane right that I was able to raise $17 million on a 15-minute video explaining my why that was it right and the making really good offer so for you it's like when you're casting this Vision like why are you Doing this why should they care why would they want to be part of it and and this comes down to if you're trying to figure out who are these who's you're going to be able to help

with it right like if you're trying to recruit a who to be part of your project if you can't explain the why behind it like why would they come like so you want me to work for free so you can make something and sell it and make money right who's going to be excited about that nobody but if You got a reason why you're doing this like what is that like why are you so passionate about why are you putting in your own time and money and effort and everything you've got into this business or

this project this idea like explain that and then people will line up to work with you right we explain clickfunnels we put it out there and people saw it like it's crazy people started coming from everywhere around the world to come work with us to work For us to like be part of the movement because we explain the why and so figuring out your why okay so I'm kind of all not that I'm all over the place but I'm going through my bullet points I'm skipping around a little bit just because I want to make

sure I'm covering them all in in my logical sequencing of events which is different than my bulleted outline that I wrote before this but first thing again is figuring out um are you a starter are you Finisher and surrounding yourself with the other type of person number two is casting the vision what is the vision of what it is you want want to create right and again I do it through videos on my remarkable okay um number three would be fig like explaining in that Vision your why like why are you actually doing this why

should they care about it right active the why then it's going and taking your vision and breaking down here are all the pieces that are Involved to be able to make this Vision become a reality uh one of my favorite quotes I can't remember where I heard this from but I'm sure someone I'm sure you guys know this a famous thing but they say um what's the what's the best way to eat an elephant right when you look at this Vision like well that's a huge vision that looks awesome so how are we going to

do that what's the best way to eat an elephant one bite at a time right that's what the pieces are You're breaking down these pieces into all the different like here's the different bites you got to take to be able to actually eat this elephant right so here's all the different pieces so for me it's Morag taking my vision and project managing here's all different pieces for our team to do okay and then if you don't have a team yet it's figuring out who are all the who you need to actually get those pieces done

so you can get them done in the next Three months versus the next year or five years or 10 years right um at one fun hacking liveb I remember the first time I ever explained this who not the how principle and I was showing people this this vision from like getting started to winning a two comic Club Award right and there's this big huge gap between those those two things right I said now to go from a beginner to win a two comic Club award the first thing you have to do is you have to

go and you Have to figure out how to create a product right it's I show the timeline and then you're going and all a you get spot like oh how do you create a product well I don't really know and then it's like from here you got to go and you have to go study how to create a product how to do product research how to record a video how to edit a video how to like and all this stuff right it's like on average taking three or four months to master all that and create

the content Right so now you're on this path from from startup to to Comic winter right you go on this path boom to create a product you figure out and you get stuck with the with the how it takes three or four months and you get back on the path okay I'm G keep going now it's like now I got the path there now I got to figure out how to set up a website how to build a funnel how to write copy and it's like every single step and we show this thing and like

when I took all these little Pieces they take three months to learn that six months to learn that you know a year to learn that um we piec them all together just all the just all the the skill set you need to win to Comic Club Award right to be able to create an offer and launch into the world right copyrighting driving traffic uh like all different pieces we we put them together was like 7.49 years if I remember was it was like how long the timeline was if you want to go do this on

your own right So that's the problems we have this Vision it's like hey for me to get this all done by myself it's take 7.49 years if I actually like line it back to back right if I'm actually strategic and I show how to actually what it's going to look like that's why most people can get stuff done okay so instead we have to break that down and again it's coming back to the who's not the how okay here's the five pieces uh I can get so and so here so and so here so and

so Here so and so here they can all be working simultaneously so they all comes together at once and also now it takes it from 7.49 years I can compress that down to three weeks okay see how that works because I'm not trying to learn how to do all the things I'm finding the who who already know how to do the thing they can all be working simultaneously because it's not me just doing all the pieces and next piece next piece they don't have to learn because they don't Know how to do it it's just

I got to cast The Vision right explain the why figure out the pieces and then gather the who's if I can do those pieces I can compress time automatically it's the reason why we can launch companies and businesses and funnels so quickly uh just because I've got the who's in place who can do things very very quickly okay but it took me years to get that okay when I first started launching business I had one designer I loved I had one uh You know I had to write the copy because I couldn't never afford copy

I had to learn copyrighting I had one uh programmer when so I had these five or six people so every time I had a project I knew and I knew okay this person charges me 300 bucks for logo this person charges me X and I knew what those things were so whenever had idea I was like hey it's going to cost me $1,500 to get get all the pieces done or whatever it was going to be right but I Knew that so I go make the money come back okay guys here's the vision here's everyone's

payment for the thing let's go build this thing right and that's what I would do okay so those are some of the the first set of components I want to talk about um there's two big things and these are the pieces I think Drive the like are the the reason why I get so much stuff done and these are the pieces that are missing from most people when they're trying to figure this out Okay and I was lucky when I went to my the man the second seminar I ever spoke at was a a Carl

glti event in Las Vegas went down to there to this event and again I went and I presented I pitched I think I sold six people 1,000 bucks a piece for my offer so I was like pretty excited and then I remember watching other speakers and one of the speakers was John Carlton he one of the greatest copywriters of all time and John's over there speaking about copywriting I was Like I knew that copy was the thing that I was struggling with the most I needed to learn because it was too expensive to hire copywriters

at the time they didn't have ai they didn't have funnel scripts they didn't have any these things like and I was like of all the pieces I can hire a designer for a couple hundred bucks I can hire people but like the copy was like the most expensive in fact I remember trying to hire Michael foron and he quoted me 8 Grand I was like 8 Grand like for some words on a page it made no sense to me right so like I have to learn this so Carlton was selling the course it was $22,000

and we were buying the course getting home I started going through all the materials and learning and everything and in that course it was a little tiny tape on the tape it was um it was Gary Halbert and Michael foron talking about copyrighting and so I'm listening on my cassette player I have my headphones in I'm listening to these Guys talk about copy and I still remember uh how Albert was talking and if you guys don't know Halbert he's you know his nickname was the prince of print he was like one of the greatest of

all times he passed away a couple years ago I had a chance to interview him once about a year before he passed away which was you know for me like insane honor I was a college kid I'm interviewing the prince of print like it was it was crazy uh anyway I'm listening this podcast or This this tape between these guys and howbert shares the story and I'm G to share the story with you um I I want to I want to caveat it with I've shared the story at some of my bigger events and uh

one time I had three or four people who got very offended by it so you may get offended by this if you get offended by it I think you're dumb because this makes no sense why this should be offensive this is a story that illustrates the point and it's not I Don't know if it's true or not true it doesn't even matter if it's true it could be a parable for cry out loud so if you're going to get offended um I apologize in advance but that's kind of on you uh either way I'm going

to tell the story because it illustrates something and it changed my life when I heard it so this is what Halbert said in the in this I think it's called the scuttlebutt tapes was the name of the the tapes you might go try to find them On eBay but I'm listening this tape and um and howbert talks about how we get so much stuff done and he said you have to learn how to trick your mind into believing that if you're not successful you're going to die okay and this is and then he goes on

and he says he says if you look at how the Mexican Mafia how they get things done right they go to the government they're like hey we need you to change the laws because if we do change the laws we're going to make way More money right so the mafia goes to the government the government's like you know whoever the head of the government is like no like why would we do that that's the dumbest thing ever and so what happens is the next night the mob the mafia or the mobster whoever will go break

into the house of the politician they'll sneak into the room and they'll wake him up at night and they'll show them two options okay one option is lead a bullet boom okay the other is gold Okay plate or plomo the letter letter the gold okay those are two options and they come back to the politician like we need you to change the law and if you and you've got two options but one if you do boom you get a bag of gold or silver right there there's the there's the bribe or if you don't there's

a bullet okay letter or gold bribe or the Bullet uh plot or plomo like there's a couple different versions of right and and he says when you're when you're Someone comes up you those are two options either you're going to get a bunch of money or you're going to die you figure out how to change the law right when that when those are your only two choices he said the reason why most people aren't successful is because they're weak on their own mind right they set a deadline like oh I can change it oh this

not a hard deadline no one's like holding me accountable and they keep moving and they keep moving keep Letting this deadline shift and move and move and howbert said the reason why I'm so successful is because in my head I set a letter go deadline either I'm going to have this thing done by this date and if I do I get a bag of gold if I don't I'm going to die letter gold like that was the mindset he had to have he said when I have when I shifted my mindset to be the letter

gold on every single thing plot or plomo every single time I figured out a way to get it done In time so after hearing that um I was in college at the time remember hearing that I was like okay that's how you have success you got to set these deadlines letter gold and so for me I started thinking like I start putting these projects together right okay and this is the idea here's the vision here's the four or five people I'm going to hire and then I would tell them before we got anything done I

would set a launch date like this is the day we were launching And at first people thought that was a movable date they did not know what my mindset was it was letter or goal these dates do not change okay so we set a date December 13th or January whatever it was we set a date this is the day we're launching and I said everyone go and so so and so's designing so and so's doing the the web page someone's programming I'm writing copy and we're all busting out getting our pieces put together and get

closer and closer to That deadline right get closer and closer and people are like is this actually launching Thursday I'm like yeah like it's Wednesday morning I'm like I know we have to get this done like just so you know like we're not going to bed till this is done and we'd pull all nighters like two nights in a row get it all done in time just in time for next day we launch it and we launch put out in the world and guess what happened boom we didn't die we got a bag Of gold

right so next project I set these letter gold deadlines and so we start sting these letter gold deadlines every single time plot plomo the bribe or the Bullet like every single time and my team starting get started knowing like when Russell sets a deadline like like that's the deadline nothing's changing we will hit that no matter what okay if it means one night we're not sleeping all night then we're not sleeping all night right means two three Nights like we're like whatever that is but that deadline does not move okay and that's how we started

getting stuff done like that became the big secret okay and I started tricking my mind where literally I was like we have to get this things done right and so what happened as soon as I cast The Vision endeav told me how long they thought things were going to take then I would set the deadline and then for me I I didn't want to make these deadlines soft because Then you know human beings are like whates we're like a we're going to change things and move things around like no if I set the deadline I

got to set this so I would set the deadline and then I would set up a JV page I email all my my Affiliates and partners like this is launching on June 13th at 6 PM it's like everyone knew I get in your calendars so everyone is going to promote this thing they have on the calendar which it had to be done or else I was going to lose tons of money right and then I would tell my team that we' reverse engineer and then boom we'd all go to work and we hit every single

one of our letter gold deadlines okay and this is the reason why a lot of people don't get stuff done okay they have this um they have this philosophy um one of my mentors Matt Fury used to always say this he call it the Manana principal when we get something oh I'll do Manana oh I'll do Manana oh Manana right so as Soon as Manana tomorrow comes guess what then you're like oh I'll do Manana because like Manana always get pushed out to the next tomorrow the next tomorrow the next tomorrow right and that's what

most people doing they keep like punting the ball down the field down the field down the field not actually getting the thing done and that's the problem okay the reason I get stuff done is cuz I have a Le or gold deadline I can look at my calendar right Now you guys can't see it from where you are right now but a calendar and on my calendar has every like in it's a big huge wall calendar right so see January February March it's got all the dates and I have big in marker all my letter

gold deadlines right um I can see them like right here like funnel hacking live letter gold deadline I can see uh product launch there product launch there new offer launching there like they are hardcoded in marker on my wall Okay and that marker is is well it's not it's it's magic marker but it's letter gold like it is stuck on there okay and we will hit that I'm going to hit it my team's going to we all know what's going to happen we we do not miss our deadlines okay you got to stop letting yourself

off the hooks you stop looking for tomorrow tomorrow tomorrow right like you set a date and then you do not deviate from that date if you deviate from that date okay boom you die you Have to trick your mind like I literally tricked my my like my wife would have sometimes uh it'd be like you know 6:00 a.m. I had slept in three days and she's like you need to come to bed I'm like I can't I can't she's like why I'm like and consciously obviously I know like well I could come to bed and

we could move things but yeah you know but in my mind like I will die like we set this goal like I I have to hit this and I got so good at tricking my mind that like Everything bended to my will because of that do that make sense whereas most of us are letting ourselves off the hook all the time on our deadlines and keeps getting pushed down and push down and pushed down all right I have people all the time in my inner circle they come to this thing we call decade and day

where they come out here we sit down and I have a chance to like spend time with every single person in your circle I asked him we're working on we set a plan And then the last thing you can ask him Mike what when's this launching they like wait what I'm like when's it launching and they're like uh uh like you you want me I'm like yeah accountability you got to pick a date right now uh okay uh in two weeks now okay done like in two weeks I make my assistant follow up like they

got to make sure they do it right like quit letting yourself off the hook like pick a deadline pick a date do not let it Bypass that's how you win okay letter gold so that's next phase letter gold deadline okay okay now this is what's going to happen this is the last step here my in my little process in my framework for yest today uh you set the letter goal deadline you start working towards that right you're working towards you're working towards it now it doesn't matter if I give myself two weeks or two months

or two years okay when I get to the deadline all the work Will compress and compress and compress and usually I'm always going to pull all night or night before okay it doesn't matter how far out I plann so I might as well do it two weeks from now instead of two months from now because either way I'm going to be up till midnight or two or three in the morning night before because that's just how things work right we have all these tasks that seem easier as we get closer and closer and closer to

this de letal deadline right As we get closer to that like it's like I can't get these things done I can't get these things done then your brain is going to want to go push the deadline okay that's your brain being weak you do not allow your brain to push the deadline it's not how it works okay instead what you do okay you start looking at all the different tasks okay remember when we set the vision we broke here's all the tasks we got to get done okay when you do that there's always two Types

of tasks there's tasks that have to get that they have to be done for the project to go alive okay I call these StraightLine tasks these are the things like like these have to happen or else the things going to fall apart right okay but then like all these other tasks are like nice to have like oh make it look awesome if we did this and we could do this and we could do this and we can do this right okay so the beginning of of the project we know like here's all The straight line

like these are things that have to happen for this like if any one of these six things don't happen the thing falls apart right if I don't have a product going to fall apart if I a funnel not going to it's going to fall apart if I don't have a payment processing going to fall apart if I don't have traffic it's going to fall apart like whatever those those five or six core things are the straight line those are the ones you have to have for The project to happen those you cannot deviate from you

just put more emphasis and more priority on those and then you have all the nice to halves okay and this is what happens for me okay I get closer and closer and closer and closer to the deadline as I get closer I'm like holy crap we're not going to make it okay this is where people try to push the deadline no no no don't let gold not going to happen you do not push the deadline instead you start looking at All the tasks and say okay all right well I I wish I had a chance

to write all the preil sequence I don't so that's going to that's nice to have I'm not that does not have to happen I don't have to have that to launch okay and then like oh man I wish we had more designs and stuff like that but you know we don't have to launch I wish we had this I wish we had this and so I start cutting out all the nice to halves as I get closer and closer and closer okay But I stick to the straight line the things that I have to have

I I do not deviate from those I do not push the dead line but I get rid of all the nice halves because as we get closer and closer and closer things just kind of fall where you can't get everything done ever I've never had a chance like we got everything done just in time for launch not once in two and a half Decades of playing this game okay it's not going to happen Okay think about in sports I'm The same way in sports like like I'm in training and practicing training and practicing I getting

closer and closer the match okay nice thing about sports is like when they set the schedule for the year those are letter go deadlines that match is happening I'm competing against this this school this team this whatever on those days no matter what the tournament's not moving for me if I'm not ready right and so my mind like all these things I got to do to get Perfected for the tournament I get closer and closer like I'm not going to make it what are the things I have to do to compete okay as a combat

athlete what do I have to do I have to make weight okay so I have to wait I have to lose you know 20 lbs to be on the scale by Thursday at whatever weigh-ins are or I do not get to compete so like that's non-negotiable okay like that has to happen like and honestly for you know I have to win my wrestle off and my team Okay those two if I don't do those two things I do not get AR wrestle those are the straight lines I have to have everything else is nice to

have right like getting in better shape getting your cardio getting your muscles like doing the drilling those things are all great but they're they're they're nice to have okay not the have to haves okay if I do not make weight on the date I do not get a wrestle okay so those are the straight lines for me if I'm launching a Project on next Thursday what are the things that have to have happened for people to actually buy okay and so those are things I'm thinking to do like what's the straight line and as you

get closer and closer and closer all the nice have are going to fall apart fall apart fall apart you hit the deadline you launch it and after it launches then you come back and say okay what are all the nice to have that we didn't finish and now we start weaving those and we Start back filling those after the project goes live okay and that's how we play the game um that's why I get so much stuff done okay from the outside I don't know what it looks like to you guys but internally it is

a mess every single time everyone's going crazy deadlines happening we're all cranking we're you know everyone's working on things last minute we can't get that done that done this isn't happen none of social post done none of this is done None of that doesn't matter we're launching the webinar boom webinar launches we make a bunch of sales sales are coming in it's like sweet made sales okay got 30 seconds to bre now it's back fill go get the social campaigns figure out go get this go get this go get this start plugging it in plugging

in plugg it in and now we get those things done in the future okay we do not move from our letter go deadline that is the key that's what most people are struggling On is they keep letting this thing move and move and move and move okay so when you ask your Russ how to get so much stuff done those those are the things okay I know I'm a starter so I surround myself with tons of finishers number two I cast a vision that everyone on my team can see they can report back to they

can seek they can you know they get stuck in the process they forget they can go back and they can watch the video understand What the vision is of what we were creating they understand the why we're doing behind it so they can get bought into the why so they can be motivated as well okay number three they we've broken down from the vision okay again all starters will great the vision okay we find a finish now take that vision and say okay here's all the pieces that you need to get in place to be

able to actually get this thing done and if you don't if you can't afford a finish her Yet then you're going to have to be both it's going be painful but you got to do it anyway okay for the first decade of my business it was me and so for the first decade I had to be the finisher I had to go take the big project and break it down I was not good at it okay but I didn't have any money so I couldn't hire somebody else to do it right so it was me

figuring all those things out okay and so you figure out what are all the different pieces after that the goal is And figure out who are all the who's who can help you with this okay again if you've got to go and try to relearn all the or learn all the different pieces to make this successful you're probably not going to be successful so figuring out who are the people I got to start Gathering my adventurers team I need the Hulk I need the Iron Man I Need You know um Doctor Strange here's lot pieces

that people I need and then figuring out how to either pay those people or uh partner With them or give them Equity whatever it takes to get those people on your team okay after you've got them all figured out and you find out from everyone how long it's going to take okay you set a letter go deadline you get everyone's buying on this and then you do not deviate it does not move then as you start marching towards that letter gold deadline right you're focusing on the straight line things that have to happen for you

to be able To actually launch okay as you get closer and closer and closer a all nice to have start falling off falling off falling off falling off falling off but you stick to the straight line until you get it done you launch it and after it's out in the world then you come back and start weaving in all nice tabs weaving in all nice tabs okay and that's how you play the game okay now I want to tell you guys a real quick story to kind of wrap this up to show you the results

of This okay um because a lot of times we think the launch the putting the project out there then it's done so it's like you know and it's not it's like that's the beginning of the game okay so um man six months ago um uh I had a vision for a project and it was an event called selling online you guys probably heard of if you haven't go register for we do it once a month it's amazing okay so selling online event cast The Vision for my team everyone got excited we saw the Whole Vision

in two weeks okay we put together the whole thing so what do we have to do in two weeks so there's a lot of stuff right but number one we got people to actually show up so step one create the funnel uh the funnel page the upsale sequence members area and we promoted it so we promote the list before I even created one presentation now this is a three-day event where I'm doing basically every single presentation okay so we launched it People are registering they're signing up and it's like cool people registering Step One is

done I don't know what to talk about okay well all right that's step number two right so I'm going back and like so I'm going back and I'm killing myself getting all the like I know that like for me to be successful that like we do the entire event but there is an offer in the event right so I know that all the pieces like there's a lot of nice have all the presentations Would be nice to have but the one that has to happen for us to actually make money is the selling presentation so

my next piece like straight line webinar registration page right Drive traffic straight line number one reg page two registration page straight line number three I have to have have a webinar that's going to sell so I focused all my effort for a week on creating the one presentation that's going to convert people and get them to buy create that Presentation right now I've got the pieces worst case scenario people registered went through the funnel they go through a 3-day event I got the one presentation where I sell and then we got the offer and the

members are in the back end right so those are the pieces that had to have happened for the event to work okay so we got those pieces done then it's like I still have another week cool my letter go deadline's a week away before the event actually starts now I Can go and try to see if I can get all the other presentations on so I'm doing presentation number one number two number three I'm trying to get all the other presentation done right I got closer and closer so the event goes live guess what it's

a three-day event I had everything done for day number one everything everything done for day number two and I had nothing done for day number three okay I ran out of time but the event went live so we launched The event I doe day number one do day number two we make the offer people go by D number three comes out and had an outline for I wanted to create but I didn't have any slides done had nothing else so I got on stage and I was out of time but they were there right so

I go through and I do the entire day number three just from an outline okay and luckily day number three crushed as well right and so that was the first event okay now what just Happened all of the biggest the biggest like the straight line the biggest blocks all got done right and they were all working now it's like what did we not get so our team afterwards has like we're all like oh we did it I can't believe that right okay like what what do we forget it's like oh we forgot the email sequence

we forgot this we forgot this we ran out of time for this we like all the nics right so we said okay let's do this event again in a month and let's Go back through and let's let's you know now we have the heart hard work's done right the four or five big rock like we have a registration page we got a funnel we have the offer we have membership all things are done so now we're doing this round number two okay we set a Lal deadlines happening 30 days EV it's going to happen again

boom we come back this time around what do we do we go back through and I have some time to plan day number three right we go back Live again I do day number one again and this time I was like day number one was good but I missed a couple pieces um I decided call Jones come in and teach one or two sessions and we move some things around right did it the second time around right and the second time around we started thinking like how do we how do get more people to show

up to the webinar how do we get more things all the nice have now we had time for those launched the next version of event it Did awesome okay then we come back 30 days later let's do this event again the nice thing is that all the major things are done most of the nice things nice to have done things are done but there's a lot of other pieces we still missing so let's come back now I'll come back and add some more of the nice nice to have things right and we keep doing this

month after month after month so check this out now I'm just looking at my stats right here so you can I'm not Going to show them to you right now but I'll tell you what they are so I've done this event Now 1 2 3 4 five six six times this month was the seventh time we've run this event okay seventh time we run this event each time making little tweaks making little changes tweaks and changes um based on the tweaks and changes we made from this last set of the event right because the event

was all perfect now we're just tweaking so I I literally tweaked 10 Minutes of the event from that 10-minute tweak the nice to have thing that we finally figured out how to do uh we 3x ourselves 3x our Sal um do you hear me say that 3x a lot of times I'm happy with like 20% conversion 30% increase in conversion we 3x ourselves on the 1 two 3 4 five six seventh version of this event okay and that's a secret you guys also how to get some more stuff done okay we get it done and

then we iterate and we iterate and we iterate and we Iterate okay this event we've now mastered right we're going to do it again next month and I got all the things in place it's going to be easy for me to do because I know what the presentations are I know what they like all the all the nice to haves all the halfes are done we'll just keep tweaking and changing right we'll do this again next month and like I don't know who knows what numbers will end up being but I would say conservatively this

this Event will be a $3 $40 million year business just the just the event just by itself right but it comes from this process and so that's how we get stuff done um now for me we're doing this on multiple projects at a time multiple businesses at a time you shouldn't do that you should focus on one but I want to sh like that's the process how we do these things right I think a lot of times the reason why I move our letter go deadlines because we think we got one Shot we got one

shot it's going to work or it's not going to work right we start thinking that way it it goes out there and then yes you got one shot but the reality is in this game and this business we're playing entrepreneurship like you don't have one shot you got a shot and you got again a shot next month and the next month and the next month right we launched the clickfunnels uh we launched clickfunnels a decade ago right I did a webinar I told you I did I've I've told you guys the story multiple times but

I did that live webinar live between 70 and 80 times over and over and over and over and over and over and over again until it was perfect right now I could have waited to that webinar could have wait till it was perfect could have wait till I had a course could have waited till I had this could have waited could have waited could have waited I could have get move in that line cut Moon Line I probably would have Moved another 6 months eight months a year or more right but what did I do

I set a letter gold deadline and for me is my friend saying uh can you speak an event this weekend I'm like okay he's like you need to sell A1 th thing I'm like I don't have a th thing he's like well make a thousand version of clickfunnels and write a presentation okay what do I need like what are the like there's the letter goal I'm selling on Saturday it's Wednesday like what's The letter gold I have to have a presentation and an offer and an order form okay got the order forms printed create a

presentation made an offer letter go deadline got there launched it did pretty good okay then came back iterated next week did it as a webinar webinar do then improved dep approve depent approv dep tell was amazing okay and so that's how we do it now the other reason why I do this way is because sometimes you'll go through the whole Process you hit the letter gold you launch it and then it fails or doesn't do well right what's nice is that I only wasted two weeks or three weeks or a month on a project versus

six months or a year for all you guys keep punting the deadline keep punting it punting it punting it right you waste 6 months eight months a year two years three years trying and waiting and trying to get perfect and you launch it and guess what it's not perfect anyway that's the Problem right and then at that time you're run out of time you're run out of money you're stressed out of your mind because you never got the thing done that's the reason why right because you kept ping it down the line instead you got

to stop right set a Lal deadline get it out there the best iteration launch it out to the world right cut all nice to halves and then version two now you can start adding in some nice tabs version three adding even more nice tabs To ver eventually version four 5 six become Flawless right for me vers version 7 version 7 this event 3x the money from the last version just by tweaking 10 minutes worth of stuff okay you guys getting this okay clickfunnels 10 million or sorry $100 million your company off me doing one webinar

70 times in a row every time iterating iterating iterating iterating till it was Flawless okay I didn't wait that's the key right I get a lot of Stuff done so I figure out which things are worth pursuing which things are worth iterating which things are worth becoming amazing like it's crazy we're looking at the clickfunnels journey the last decade of this business um the majority of our volume and money came off of three funnels how many funnels are launched in the last decade it's it's definitely over a hundred maybe over two right Russ why' you

launch 20000 different funnels I was Looking for the three right if I was waiting for six months for the one I would never would have found the three right I got to go through a lot of iterations till I find the winners right and if my letter go deadline is so far away and keeps moving I'm never going to get forced to figure out the things right that's what most people are missing okay I got launch 100 funnels to find the three that are going to do the volume if I'm launching one a Year I'm

not going to make it okay um unless you get lucky some people do get lucky but it's rare it's it's on the backside of volume putting a lot of stuff out there okay a lot of content a lot of videos a lot of funnels a lot of offers um and when you do that that's how you you make your you give yourself a shot to win okay and so understanding how we get stuff done in fact it it brings me back to like the very the premise of Click funnels initially right Is the fact that

prior to click funnels on our best it took us three months on average to build and launch one one funnel one offer right when click funnels came around we could do it in an hour um you know if I was going fast if you're going little you know normal speed two or three days you can launch a really good funnel really good offer and get it out there to the world and I remember one of my favorite stories Tre luell and came to clickfunnels and he Joined my inner circle and I remember him telling me

he's he's like I'm going to launch a funel like click Fel so easy I'm going to launch a funnel every single week until it works I'm like yeah dude go for it and I watched him week one launch a funnel week two new funnel week three week four right each week set a let goal deadline right pick new product new offer launch boom boom boom I think it was like like number 11 I think was the funnel if I remember right Funnel number 11 he launched was his flatlight flashlight funnel which became the fastest grossing

funnel of all time no one's beat it yet decade later I think it was like 20 or30 million do in six weeks right it's it's ridiculous like I don't want to share that number cuz it's like could that happen to me no it's not going to happen to any of you guys like that's a freak thing that actually happened to that dude but it was crazy to watch it right but it came From consistency putting him out there right he had launched 11 funnels before he found the one that was one was going to blow

up for him Okay click funnels we launched 100 funnels to find the three that built a company has done over a billion dollars in sales now right um so that's my methodology that's how it works that's why I get so much stuff done I hope that helps you guys again I'm going through fast number one figure out are you a starter or you a finisher Figure that out and surround yourself with the other type number two what is the vision cast The Vision so everyone sees it number three what is the why behind your vision

let make sure that people understand your why thing get bought in number four what are all the pieces project manage all the pieces that make the vision possible number what number are five who are all the who's you need to be able to help execute on that and figure out to Recruit those people and to get your Avengers teams together after that pick in the letter gold date and do not deviate from that date at all and then as you get closer and closer and closer you pick the straight line all the things you have

to do to actually get launched and live and then from there you iterate over and over and over and over over again and you keep doing that until it stops working okay again event number seven I've got event number eight Happening this month I'm going to make a couple more to weeks if I can get another 3x sales again 3x conversion from 10 minutes week if I do that same thing again next month or maybe I only get a 50% if I do that this month 50% next month that's 100% in the last twoth like

it is insane right the amount of volume anyway it it's it's it gets crazy really really fast okay but that's how we get stuff done hope that helps you guys appreciate you all thanks for Listening to the podcast if you enjoy this one share some for watching on YouTube let me know in the comments down below and I appreciate you all and I hope you guys are enjoying the wrestle Nut Show