welcome to part eight of the full no YouTube ads course and this time we're talking about copyrighting for your funnel and for the people to buy your product they first have to become capable to buy they have to become buyer capable and I'll talk about it later on in this video but for now you have to understand we've discussed it in the previous videos the goal of your funnel is to convince the people to buy your product so at the beginning they're medium interested to slightly interested maybe not interested at all and at the end
they bought our product we have to convince them and right before they buy our product they have to become capable of buying we have to con we have to had convince them enough so we can even have a chance at selling them basically so if they are if they are capable of buying you have a chance at selling them and if they are not they simply won't buy it's impossible they have to be capable of buying first so our funnel has to make them capable to buy and these are the final stages the first stage
is our bold promise we've talked about it before that's the stuff or target audience or customers truly want you should have figured it out already that's the stuff or target audience truly really really wants and needs this is the big promise that hooks them that hooks the person and pulls them through our entire funnel this is the bait that keeps them going and the second stage of a funnel is inducing pain this gives the target audience motivation to take action now it also gets them to even be open about the solution if they don't have
pain they don't have a reason to change basically so in order to get him to take action and really do something about it we have to induce pain and that's the second stage and the third stage is planting beliefs and this will mentally push them towards our product and make them believe that our solution will actually work for them like these are the last beliefs that are necessary for them to be able to consider our solution and then buying it so these beliefs are necessary that they understand and consider our solution to their problem and
then believe that it will work for them and then buy it so these are the three main stages bold promise it hooks them and pulls them through our funnel inducing pain makes them open about the solution and makes them take action now and planting beliefs makes them believe our solution will work for them and just simply pushes them towards our product and if they've gone if the person has guns through all these three stages they're ready to buy they are capable of buying and if they haven't gun through all these stages they're not capable of
buying most of the time I mean think about it if a person is interested in the big promise you're promising why hasn't he solved it on his own yet or bought a product that solves it why hasn't he if he's really interested in getting it why hasn't he solved it on his own yet or bought a product that solves it either the the pain isn't big enough to really take action it's just a small thing for him if the pain isn't big enough he won't do anything about it or because certain beliefs are missing or
blocking him from the solution maybe he's believing the solution won't work for him and that's why he's not buying a solution to his problem or to the promised result so if somebody's interested and haven't solved it on his own yet or bought a product it's because he hasn't enough pain or beliefs are missing and that's the two things after the big promise right here inducing pain and planting beliefs that are really important and the key to scaling ads like really scaling ads is convincing non-interested people to buy sooner or later you will have to do
it because you run out of interested people at the beginning we're just marketing to interested people these are the lowest hanging fruits they are interested in our solution we're giving them our solution they are buying it done but sooner or later you will run out of these interested people because there's just a limited amount amount of them and then we have to Branch out and get into yeah into audiences that are less interested in our solution and then the goal to scaling is convincing non-interested people to buy our product because there are simply not enough
in Market people to scale with like people that are already hardcore inside your market and people that are already convinced probably already bought from someone else so if somebody is super convinced that he needs a product like yours he has probably already bought something like that maybe from another um supplier or business so already convinced people are limited hard and expensive to find that's why we can't rely on only convin already convinced people at the beginning of course we will take them we'll go through all of them but sooner or later you will have to
convince non-interested people to buy or like slightly interested people to buy and in in order in order to convince someone we first of all have to nail the big promise and this is the thing your target audience truly wants and needs some videos prior we've already talked about it so you should have a general idea what your big promise is but now we will really make it super clear what the big promise is that hooks your target audience through your entire funnel and this is the template how to go from dot dot dot to dot
dot dot in dot dot dot and then buy dot dot dot how to go from the current situation target audience is in to the desired situation your target audience wants to be in in a time frame by your new mechanism that you're selling and here are a few real world examples this could be a big promise how to go from an online store that barely breaks even to your own widely profitable e-commerce brand in 90 days by leveraging the secret e-commerce makeover system so online store the B breaks even if is the situation the audience
is in right now it's a painful situation the online store barely breaks even they don't like to be in situation so they want to change they want to change their desired situation is an widely profitable e-commerce brand the time frame is 90 days and the new mechanism is the secret Ecom makeover system or another big promise how to go from lower back pain ruining your life to feeling 30 years younger in 20 days by performing this weird little exercise I never thought would work again the situation the target audience currently is in is lower back
pain ruining their life that's the situation they are in right now but they don't want to stay in the desired situation is feeling 30 years younger the time frame is 20 days the time frame of the transformation is 20 days and the new mechanism is performing this weird little exercise that's like the new mechanism and the last example how to go from barely hitting your numbers to becoming the highest performing safe person in your company in 30 Days by using this proven persuation framework so the situation the target audience is in right now is being
a sales person that barely hits his numbers the desired situation is becoming the highest performing sales person in the company the time frame of the transformation is 30 days and the new mechanism is the persuation framework I hope you understand now how a good big promise looks like this is the formula to a good big promise and where most people fail with that framework I just showed you most people get the big promise right they at least get the big promise right that's the big headline that's on every page that's the the slogan that's the
one hitting factor that just pulls them through but most of the time it goes downhill after that after the big promise for most people the fin just goes downhill because that's the sales message most people use in a funnel make more money that's a big promise here's how to do it with smma buy my smma course that's like boilerplate basic most people have funnel like this but the big problem most people are not realizing is yes the person wants the big promise yes the person wants more money but the person isn't feeling intense pressure to
change they aren't they aren't feeling like they really have to change and the person believes a normal job is honestly the safest option and the person also believes that starting a business is super risky and the person also believes that you need years of experience so yes the person wants to make more money but it has a lot of objections and then here's how to do it with smma yes the person wants a new mechanism to make more money but the person doesn't even understand what smma is the person doesn't even know if smma is
honestly the best way the person doesn't even believe he can do it and the person thinks all online businesses are scams and the person thinks it will take years to see results so yes the person wants a new mechanism to make money but it has a lot of objections and most people completely ignore all these objections they just think they are not there and then they're wondering why they're not getting the sales they want but if a person has all these objections the person is not capable of buying and I've told you the goal of
a funnel is getting the person capable to buy and then making this last little step of them actually buying but with all these objections most people just leave behind they just ignore all these objections the person is definitely not capable to buy the person is basically being presented a solution they don't understand to a problem that is not even painful to them so they're not going to buy anything a solution they don't understand to a problem that's not even painful why would the person buy obviously viously the person won't buy and that's the case because
we didn't convince them well enough our convincing was bad I've told you the goal of a funnel is convincing a person to buy and if we're scaling convincing non-interested people to buy and the most important steps that most people simply ignore is inducing pain and planting beliefs most people don't do it but it's super important pain and beliefs if we have a small and super interested audience we can use three pain points and three new beliefs like if our audience is already super experienced and they know a lot of stuff and it's really interested and
targeted and heavily invested audience we only need three new beliefs and three pain points but if we have a broad audience if we're scaling if the people are not that interested then we need three pain points as well but six new beliefs so the double amount of beliefs if our audience is super Broad and they're not that interest interested and not that heavily invested so with broad audiences we need way more convincing with new beliefs simply because they're less interested to begin with okay and let's look at an example at an example from a broad
audience so here we have six new beliefs and the goal is getting a normal person that wants more money to buy an smma course I've told you the way most people do it that's wrong they just ignored all these objections and now there's the right way how to do it so convincing a person that is not interested in buying an smma course into buying an smma course so this is an example of scaling convincing people that are not interested to buy to buy your product so I've told you um let's go back a little bit
we have the Bold promise then we are inducing pain and then we're planting beliefs and right now we're inducing pain this is the stage of inducing pain the big promise was already over it was in the headline now we're at the stage where we're inducing pain and then we're planting new beliefs okay pain we first have to make them believe that their job isn't as safe as they think their job isn't as safe as they think they have to swallow that pill and actually believe it you will never earn enough to achieve your dreams they
have to believe that point as well and then of course these are just examples you could use different pain points depending on your Niche and audience or you're giving up your own life for the dreams of someone else like their boss they have to believe three really big pain pain points your job isn't safe you will never earn enough money to achieve your dreams and you're giving up your own life for the dreams of someone else like their boss and now your target audience should be thinking he's right honestly my current life is kind of
depressing and will only get worse if I don't change something but where should I start I've told you already the pain is there to make them motivated and to take action and this is what they should be thinking my life will only get worse if I don't change something so now they want to act now they want to take action and that's super important and now they are open about the solution to this problem they have realized themselves they have admitted to themselves that their life actually if they are really honest is kind of depressing
and it's only getting worse so now they feel pressure to change to act now and now they're open to a solution how to to improve their life the last sentence but where should I start they're open about the solution what is the solution where should I start and now we have the three pain points behind us and now there will come six new beliefs like three and three again so the first three new beliefs the person has to believe in order to become buyer capable are these online businesses are extremely safe they are easy to
start even with no experience and I don't need a lot of money to start it these are the three new beliefs the person should be believing and not as you notice we're not talking about smma right now we haven't even mentioned smma because this would be way too soon right now we have induced pain and now we have to convince him of even starting of even considering an online business right now we're selling the person on an online business and once the person has acknowledged that online businesses are cool then we're selling them on an
smma but we have to sell them we can't just skip the middle part and sell them straight in smma course if they aren't even convinced that online businesses are cool so we have to first um convince them of online businesses and then once they are convinced that an online business is cool then we can sell them an smma course so the person has to believe online businesses are extremely safe we can start it super easy with no experience I don't need a lot of money and now the person should be thinking damn he's right having
your own online business seems way better and I did didn't know it was this easy but what online business should I start which one is the best so the person has acknowledged that online businesses are cool they are great it's a better situation to be in than their depressing life in a 9-to-5 job and now the person is already convinced that he wants to start an online business he wants to start an online business he's now convinced that online businesses are the way to go and now he's only searching for the new mechanism like Which
online business to start that's the question question in their head right now and then we have the last three beliefs to make them buyer capable because now they are capable of buying an online business training but we have to make them capable of buying our SS SMA online business training and that's the goal of the last three beliefs so now we have to convince him that smma is the easiest online business to start then we have to convince him that smma doesn't take much time and that smma produces results fast and reliable these are three
new beliefs the person has to have in order for us to be able to sell him an smma course and now they should be thinking that sounds awesome exactly what I was looking for I would be stupid to start anything other than my own smma since that is obviously the best method but who can teach me how to start an smma and as you can see here that's what they have to be thinking and that's what we want them to be thinking because the person is saying that's exactly what I was looking for and that's
exactly what we want them to think because we catered everything our Market message or copywriting everything is catered to their wants and needs I've talked about it before our message our big promise has to be congruent with what the target audience truly wants and needs so that's exactly what we want we want that they we want them to be thinking this is the perfect solution for them and now they are sold that their current life is bad that an online business is better and they are even sold that smma is the best online business to
start and the last question they have is where can I start an smma I want to change my life I know I want to change it via an online business and I know smma is the best online business to start but how do I start an smma and now they're ready to be sold to now we can pitch them our smma course and I know this was a lot but here are some more tips and then this lesson is also over so never reveal these are just some random tips okay but they are important never
reveal how the problem will be solved until the person is fully hooked so don't tell them right at the beginning that the way they will be making more money is via an smma because they will just instantly be reposed they have no idea what an smma is they think it's in scam they think it's super complicated and they will just instantly leave once you say smma and they don't fully understand what it is so you really have to use these stages at first their their current life is bad pain then online business is better and
once they've swallowed that pill and understood that online business are better and then you can talk about the real mechanism that is smma in this example because then they are fully hooked and they've gone through these stages so don't skip these stages and never mention alternative Solutions don't say like if you want to make more money you could use e-commerce Amazon FBA Drop Shipping a feed marketing but all of these other methods are bad use our method that's not what you want to do because as soon as you mention other Alternatives they will be super
interesting hey wait are these Alternatives maybe better what are even are they and then they're going to open a new tab on their browser and they're going to research and they are probably going to leave your page and uh just Landing in a webinar from a different marketer so never mention alternative Solutions because this is just this direction and right now our goal is simply to get our funnel to work we simply want to get our funnel to work and once our funel works we can optimize it 1% at a time but don't start optimizing
something something that doesn't even work yet a lot of people build a funnel and instantly start optimizing but your funnel first has to work before you can optimize it so don't skip all these steps first build your funnel get it to work and then optimize it so that's it I hope you like this lesson and I hope you learn something new
