Great News - Social Media Is Falling Apart...

I'm pretty sure social media is [ __ ] the whole landscape is [ __ ] and we're on the verge of maybe even a collapse coming on and in a year from now you'll probably be like yeah we should have seen this coming now I'm not talking about how a i videos are royally going to [ __ ] us over pretty soon or not even smaller things that I usually talk about for example social media algorithm changes hooks I don't know hashtags no no no no no no I believe actually my friends in the coming

year or two the whole Creator economy will get shaken like a Polaroid picture by the way you're not supposed to shake a Polaroid picture and if you ask me in the end in a year or two there won't be a lot of us left here you know content creators actually as well as agency as well as Brands especially if you're not aware of what's about to come and I believe this is going to be the first big crash that we're going to see this year or the next let me try to explain if you remember

a couple of months ago Mata basically announced paid social media right European users now have the option to pay1 to access Instagram and Facebook at free and I personally believe this was the starting point of the end of social media as we know it right bear with me because right now probably not a lot of people are going to opt in and pay right that's just the way it is but I believe it's just going to be a very slow burn and slowly more and more people are going to sign up for the ad free

version which means that ads and AD revenue for creators eventually are just going to have to crash cuz obviously the less people are going to see ads the more the ad rates will go up and for businesses especially who actually rely on ads and social media things will become quite hard especially the ones who don't have a lot of budget and I I'll tell you an example that I've seen in a second now in the beginning stages of the internet the major driving force and revenue Factor were apps obviously right put in money get back

an x amount of money perfect now obviously if that's not going to be a thing anymore actual content creators will become the most important Revenue driving force on the internet and you know as the internet's getting more and more important probably in the world and finally Brands will have to pay attention to who's actually good creator with a good and honest audience and with good content and uh you know with a long-term plan basically there's one problem though that they probably didn't anticipate the other day I was talking to a uh somebody working in in

a big influencer agency and he told me actually that first of all roas which means return on ad spend with influencer posts is basically crashing already with lots of you know creators he said that it's very hard to find midsize creators who cost between let's say 2 and 10K per post that actually give you a good return on your ad spend example they told me that they just recently had a decent Instagram and Tik Tok influencer with good engagement no fake followers great content actually and they paid him $10,000 for a sponsored video and guess

what they made back $200 and uh he's telling me that this is not the only case this happens time again and again the other issue which we're not going to get into but actually we should get into it is that also for biger actual super big influencers who ask for I don't know 100K per sponsored video or 200k per sponsored video they are now getting to a point where they they get so big that it's just not viable for Brands to actually pay that much because of the amount of traction these super big creators have

so also for them it's going to get hard now personally I think there's even more factors coming into to play first of all so much white noise like I said so much boring content so much bad sponsored content and people are just getting sick of these obnoxious obvious sponsored posts right I could go on a whole rant about how to fix that because for example I sto taking sponsors because most influencer agency managers are flat out stupid and they usually want to dictate how the Creator's content needs to look it's a whole multi-issue right in

my opinion now with that being said as a result just of this thing alone and there's multiple more things I'm pretty sure within the next year or two we'll see most of these influencer agencies for example or social media marketing agencies as well as a lot of midsize creators and even bigger creators having to downsize and stuff like this they're going to have to close shop or change strategies who knows what especially midsize creaters I'm sure we're going to lose a lot of midsize creators I would even say up until a million or two million

followers a lot of them are going to have to quit because they just try to grow as fast as possible without spending a second of their time thinking on how to create a meaningful connection with people overloading people with [ __ ] ads stuff like this not thinking about the long-term potential of an actual personal brand for example which is Huger bigger than ever which means the whole pie will be left for creators actual creators who constantly improve their game and who actually do see the long-term value and vision of building an authentic audience so

there's one thing there's a few more things that I believe are going to come together in making this whole Creator Bubble Burst so one thing a lot of people are just obsessed with for example being implant for monetization systems reals I don't even know what they have at this point anymore but YouTube ad revenue for example I've had my feir share of issues with YouTube ad Revenue we're going to talk about this at some point but I'm pretty sure these in platform ad Revenue split type of deals are going to be less and less important

also for any type of Creator especially for the the shortterm platforms if you think about it Instagram's been trying for years to make it somehow work failed at least up until right now TiK ToK by the way just recently have basically announced that they're becoming a long-term platform they have sacked their creator fund like Instagram by the way as well well H do we see a pattern here and instead right now they'll have this new program where they only pay creators who create one minute to 30 minute long videos ideally even in a horizontal format

but at least one minute long videos otherwise you're not even eligible to you know get paid on Tik Tok which basically between the lines just means we just don't know how to monetize short from content neither Instagram neither Tik Tok also YouTube to but they don't have to cuz they have long-term content it seems like Humanity hasn't figured it out how to create and make short firm videos sustainable which by the way does not at all mean you should stop creating short from videos quite the opposite right I've seen especially you know in my creator

mentorship for example people starting just recently starting blowing up and making tons of money actually by having also sponsorships still I'm not saying sponsorships as a whole or are doomed you just have to know and be more strategic with it but also for example with affiliate marketing also obviously with creating your own products we soon have a big thing coming up where we help creators create and launch their first product to Their audience with no [ __ ] basically but I'll tell you more about that at some other time but let's talk about the next

major issue if we take a look at this whole social media history basically if we were to categorize it up until this year maybe even the end of last year or something we were in what I would consider a Creator bull market right or basically a Creator bubble and up until this point let's say a year ago platforms were actually not too saturated even though people were saying this when I started on YouTube everybody was like yeah YouTube is saturated it was 2017 or something like this but I would say up until a year and

a half ago platforms were actually not too saturated especially in terms of content quality editing storytelling and actual skills it takes to run a Creator business successfully not just creating content for the sake of creating content it's a whole another topic but over the past two years there's actually been a huge influx of content creators on any platform right not just Instagram not just YouTube basically everywhere and actually that was a good thing if you ask me because generally that whole thing meant growth for the platforms a lively Community but also for creators and Brands

so everybody was just happy the whole thing was growing probably faster than it should have in some ways usually you know whenever some some sort of bubble starts to burst soon you're going to see all these mainstream Medias kind of talk about you know whatever it is Bitcoin for example Bitcoin right before the big the latest bit Bitcoin crash you could see a year before from then people mainstream media people were just talking about Bitcoin all the time and then you know this is basically the time where you know probably we're getting close to some

somewhat of a crash same thing with social media influencers or creators now recently I believe it's gotten to point where it's a little bit too saturated on any platform right both with super high quality amazing content right A lot of it there way too much of it there and especially with lots of other bad mediocre content especially that and actually just because there's so many new creators coming out with just bad content or with just you know people just trying to be a content creator it's getting harder and harder to actually Pierce through this whole

cloud of w noise basically which is not even the main issue by the way it's just getting a little different you just need to have a strategy to grow right we talk about this here quite a lot but that's not the issue the real issue in my opinion is that I see a lot of these newer smaller creators basically looking for instant gratification right getting lots of likes fast lots of followers almost immediately because they were primed by first of all Tik Tok and then Instagram anybody could just blow up basically with not a lot

of effort I go on Tik Tok I start creating reals and within 3 weeks I have a real go viral with 400,000 views it's 3 million views awesome everybody looks at me but did it really make an impact both for people watching it areen they going to remember you for example but also for you if you want to take this whole Creator thing seriously and at some point want to live off of that and recently I've been seeing this a lot for example around 3 weeks after the launch of threats in Europe which was a

big thing right lots of people started flooding to to threats I saw this Threat by a German Creator who basically said something along the lines I don't know if I still have to screenshot somewhere but she basically said well threats is not worth it at all anymore 3 weeks after it launched by the way she said the hype is over I used to get 300 likes when it launched a week two weeks before or three weeks before but now I barely get 50 right I'm considering leaving it's over it's just not worth it to put

my effort anymore after three weeks or two weeks of creating content with a new platform right another one I just recently saw saying that it's crazy how Instagram slowly programmed users to not want to post anymore because the because of the low reach that people get and basically the less Reach people get the less they want to post that's their their deduction of that but what people just don't understand is that because people usually you know I've been working with tons of creators usually something happens right might be an actual engagement drop or something wrong

with the algorithm or just you just posted at the wrong time cuz the Super Bowl was on and interests were just shifted somewhere else you get pissed you're like well I don't I don't want to do this anymore I start posting less because the effort I'm worth so much more my time is worth so much more but why people actually get less and less reach is because they start posting less you know this basically getting into this whole downward spal of Doom what I call it same thing with TiK ToK by the way right in

the meantime people are fleeing back over to Instagram it's basically the same thing that happened to to Instagram let's say a year and a half ago everybody was like let's go to Tik Tok it's so much better the grass is so much greener on the other side but now it's the other way around it's really funny for me to take a look at this sort of from an outside perspective apparently Tik tok's also lost its identity wanting people to post suddenly long form horizontal videos and lots of their OG creators actually who blew up like

crazy just don't get any reach more they're like well what's the conclusion go over don't adapt just please don't adapt let's just go somewhere where it's a little easier seemingly in your mind where I don't have to put so much effort in now with that being said if we take a look and by the way all major platforms here are at fault but it's basically what I would call the short firm curse or something like this because this whole thing has given these new types of creators a false sense of what actually matters being a

Creator right being a content creator an actual real content Creator who lives off of it I'll tell you example from my life having been a creator for the better part of almost 7 years now which is just crazy to think about but for the better part of a year I would say Here on YouTube I've been in a downward spiral what people would call right I didn't grow a lot within the last 12 months My Views certainly shrank quite a bit and I don't see the numbers you know the vanity metrics that I used to

see before now sometimes just feel bad but do I give up right what kind of qu question is that even why would why would I give up because of that and that's the thing I've Just Seen times again and again and I don't know why but people are seem it seems like people are just not aware of the amount of effort it actually takes to build a real engaged following right to create good content and to even you know basically to even figure out what resonates with your audience just that alone it takes a lot

of time and a lot of trial and error and a lot of effort not saying it's bad by the way so for example for me it took me years until anybody's ever noticed first of all my Instagram posts back in the days when I was trying to become an influencer an Instagram influencer right we're not going to talk about it but also then here on YouTube when I started this channel right here for almost a year I was grinding it out after work right I was working at a law firm from basically after work from

6:00 p.m. to midnight I was scripting filming editing every day almost only to get seven views in the end and I remember when I got seven views or seven subscribers there's been seven of you already which I like it was one of the best days of my life and even more so let me just tell you another thing all the way back from when I started I've seen other creators who started along with me in the same basically area right same Niche I don't want to call it Niche but you know this whole social media

strategy stuff like this I all of them got more views more subscribers they they had viral videos I never had them and I was always the know the smaller one of them all even though most of them started after me now does it mean I'm bad worse than them maybe right but I this didn't keep me from you know trying to create the best content I that I could and for me that was never even a question whether I was worse than them or I should whether I should stop being a Creator and I continue

to do my thing because I I want to build something that makes an actual difference right that actually helps people and not just some inflated fake sort of quick cash grab making content for the sake of content kind of thing you know I knew it I was in it for the long run I don't care if I'm the one with the least amounts of attaction basically in the whole area now guess what it's now five six maybe even seven years later and among all those people who started off with me almost all of them I

actually think all of them are gone and I'm the only one who's left right not saying it's a good thing by the way eventually I guess everybody hits a rough patch and a lot of people just rather quit than to do anything about it that's just the way I see and in my opinion that's the only way you will actually succeed as a Creator Almost 100% guaranteed everybody that I know who started at some point who had a goal creating a social media channel whatever that is and sticking with it for years right made it

right now made it if there's ever a thing called making it so probably you already noticed this whole thing is becoming a little bit complex and yeah it seems like right now almost every platform even YouTube to an extent has entered identity crisis mode not just Instagram anymore as a result of that I believe we're going to see a lot of basically forced experimentation with different content formats new content formats hopefully right short form in my opinion for sure is going to become longer I believe it's a smart move from Tik Tok and in a

way you know thinking about the long term but I also believe there will be multiple sweet spots also for very short short firm content as well as for very long form content as well as for medium style content and I believe maybe this is going to be the differentiator between reals and Tik Tok and shorts and long from YouTube who knows we'll see that but and that's the important thing in my opinion right now don't forget that we're in this weird transitional phase where basically Anything Could Happen so you actually need to stay very attentive

adapt be be aware of what's happening and don't be afraid to try anything new and try to switch up your content that's another major issue that I see right now why people become sort of fed up with social media is that lots of creators are just afraid to change things up every once in a while because this worked and you can't blame them I'm I'm basically the same thing everybody's the same thing and this is also why you see season creators basically on any platform lose steam here and there cuz people are just becoming bored

of their content and usually I wouldn't say this but this is one thing that's has always been true for me at least personally in my whole journey of Life usually when everybody was going let's say left I was going the opposite way and doing exactly the opposite and I feel like right now it's maybe even beneficial if every once in a while you try to create things do things totally different than what everybody else does in your Niche on your platform just to see just to keep things fresh for example just look at the corporate

Brands Ryan Air corporate brands have a hard time on social media especially lately they're boring really usually bad content because of well you know the reasons but just take a look at what they're doing and they're crushing it and why because not a single other brand has done similar things before because it goes against the whole every marketing principle basically everything that people say just don't do it is basically what they're doing and yeah we can see it in front of her eyes seems like it does work now here's the main part I truly want

you to understand my friends becoming a Creator acquiring the whole skill set that it actually takes to be be a Creator whether it's scripting writing editing camera presence understanding psychological aspects of why what makes people you know click or keep watching understanding all of that is the only viable long-term solution if you want to make it as a greater and once you understand that it doesn't matter that there's so much white noise out there and that competition is rising and there are so many new creators coming out because to tell you the truth because most

people are just stupid and they're just not going to bother with these things they want to take the quick the easy way like we said before now with all of that being said the best way to get there is obviously by creating short firm videos so if you're not already doing that start creating short firm videos but please just don't throw random content against the wall and hoping it will stick instead you want to approach this with some what at least of a strategy in your mind and this video walks you through exactly the process

how to grow on any platform basically right now