if you want to get high-paying clients you got to stop being so selfish in fact you probably don't even realize you're being selfish but if you're serious about growing your business you want to pay close attention to what I'm about to share as today I'm going to show you how a simple shift can get you 5 to 10 high paying clients in the next couple of months no matter what service or Niche you're in I'm going to walk you through the exact sales system I've personally used over the past 8 years to close tens of
millions of dollars and I'll give you a proven framework that will make staying consistent a new daily Norm imagine waking up in the morning opening your laptop and seeing a payment notification for $10,000 from your client how would that make you feel now this isn't just a pipe dream this is the reality for hundreds of people have helped achieve this and you don't have to take my word for it because now you're going to see it for yourself I'm Jordan platen and for nearly a decade I've been in the trenches building an online service business
affluent. a business has generated well over $10 million but before we dive in let me be clear I am not here to sell you on a dream today I'm here to give you the actual map that will help you build a real business so you can scale to six figures and Beyond this might just be the most important video you ever watch so if you're ready for some hard truths and an actionable strategy and you're ready to actually put in the work let's get started the real reason most people struggle to sign clients it's because
they are too selfish I know that's a bold statement and you might be thinking thinking how can I be selfish I'm the one putting myself out there but hear me out the entrepreneurship space is full of content telling people to be more selfish to put yourself first but when it comes to building a successful service business unfortunately this mindset is what is killing all of your chances think about it when you're in a sales meeting with a potential client where is your focus are you thinking about how you can solve that client's problems or are
you thinking about closing a deal as fast as possible and getting paid you see every time you walk into a sales meeting focusing on what you can get out of it you're repelling potential clients and they can sense your selfishness from a mile away and it's costing you big time now believe it or not the solution is actually pretty simple you just have to be selfless you need to stop focusing on what you can get and start focusing on what you can give because the more value you provide the more money you will make and
it's not about you it's about them their problems their desires their success and I know this because I've been there myself if I take you back to 2017 I was a selfish 22-year-old who had enough of the position he was in in life and I was working this full-time office job miserable living for the weekends and I felt guilt every single day that I wasn't living up to my potential and after feeling miserable for months I started looking for a way out and I actually stumbled upon something called social media marketing or smma as it
was known back then and I decided to try and go and get my first client and within just a week I was sat in front of a local restaurant owner Jane and I was a nervous mess I remember being 15 minutes into the meeting feeling so much friction and Jane was giving me all these short answers and she wasn't even paying attention in fact she even stopped me mids sentence and went to make a coffee and I was sat there desperate thinking what am I doing wrong and it dawned on me that I was going
about this meeting back I was trying to sell Jane on a solution without actually figuring out that the solution was right for her it was a woman with a struggling business facing real problems that she wanted to solve and the last thing she needed was a young naive individual who didn't even care about her situation but somehow I needed to show her that I understood those problems more than she did so she could actually trust my solution and buy from Me Now by some miracle I turned that meeting around and I secured my first client
for £800 in fact here's the original contract it's dated December 2017 at this point it's pretty bashed up but I keep it as a daily reminder of how clueless I was back then and sure I had secured a client but it wasn't because of Any brilliant strategy it was just pure luck on my side and everything was pointing towards the fact that I needed a mentor and so I did my research and I made a decision to invest $5,000 into a mentor that could teach me a unique sales system and to be honest I was
terrified at the time that was a huge amount for me but I took the leap of faith because I know it's either that or going back to that stinky ass office job and I went all in I studied that system like my life depended on it which it kind of did at the time and within just three months after speaking to Jane that same system allowed me to hit $10,000 a month it completely shifted my perspective and over the years I've optimized it to Perfection and it's something I now call the CPS strategy a system
that's generated tens of millions of dollars since now it's my firm belief that this CPS strategy is the difference between those that succeed as service business owners and those that fail CPS stands for conversational problem solving it's an approach that puts the client's needs at the center of every interaction you see an agency is nothing more than a business that provides value through Services it's one person which is you that adds value to another person which your prospect and that value usually comes in two forms either time or money now most agency owners offer services
that make their prospects more money which is the most desired form of value but here's the catch those who want to make more money are also very good at protecting the money they've got so in order to make someone give you their hard-earned dollar they have to be 100% confident that they're going to see a return now most agency owners think the solution to this is a big bold offer but what what happens when you bite off more than you can chew you end up burning both your reputation and your self-esteem which is happening to
so many right now this leads to ridiculous work hours making stupid mistakes and ultimately leaving you questioning whether you're even cut out to be a service business owner and secondly how do you even know that's exactly what the client needs imagine going to a doctor who prescribes you medication without asking you a single question would you trust him you'd be a fool to do so and your prospects are no different so why would you expect them to say yes to your solution before you diagnose their problem so how do you do that effectively even if
you have no sales or marketing experience this is where the CPS strategy comes in it's a four-stage process that turns selling into a genuine conversation attention identify solve and close let's start with attention this is where you break the ice build rapport and get the the prospect to open up it's not about diving straight into your pitch it's about making the prospect feel like an individual so do your homework look up their socials and find something unique that you can personally connect with them mention a recent holiday they went on a hobby they have or
just simply relate to their location say something like I saw you just got back from a trip to Barley how was that this instantly lowers their guard and it shifts the tone from sales call to Friendly chat now once the ice is broken it's time to take control of the conversation because let's be real every sales call has someone in control and that needs to be you and the way you do this is by telling them exactly how the meeting is going to go so the way this meeting is going to go is I'm going
to start by asking you some questions about your business I want to identify the biggest problems you're facing right now then if I can help you and only if I can I'll explain how I can help and at the end of the call you can decide whether or not you even want me to sound good this immediately puts you in complete control of the meeting and it allows the Prospect to know exactly what to expect next and most important of all it's stage number two identify this is all about genuine selfless conversation by the endless
stage your prospect should believe entirely that you are the correct person to solve their problems and to get there you're going to focus on three key things their current situation desired situation and their need for help for current situation ask them questions to help you understand exactly where they are at right now in relation to your service for example if you're offering a lead generation service ask them can you walk me through your current lead generation process and don't stop there you must not stop at the first answer to show someone you genuinely care you
have to show genuine interest if you ask a question and just accept the first answer you're not having a conversation you're hosting an interview imagine telling a friend about a holiday you just went on and how great it was and they respond oh cool so uh what are you doing this weekend would you feel like they were even listening if they were interested they would have asked you a couple of questions about the holiday and you should do the same for your prospects now you don't just want to ask about what they're currently doing but
you want to ask about their current Revenue level as well you must understand the exact position the business is in and only when we have a good understanding of their current situation is it time to learn their desired situation be direct with them what are your goals for the business business how big do you want to take this you're not just looking for their financial goals here but also their personal goals and how this impacts their life in general now you know where they are and where they want to go this means we have identified
the Gap the gap between their current state and their desired one and what does this Gap represent the third Point their need for help and we bring attention to this by saying something like so John you mentioned that you're currently making 50k a month but you're strling to consistently generate more leads you would like to scale to 200k a month and not have to worry about finding clients so you can expand for another Warehouse tell me what's stopping you from getting there on your own now this does three things it shows that you've been listening
it forces them to confront the fact that they can't solve this problem alone and it opens them up to ask you for help and again don't just accept the first answer here ask probing questions and let the prospects sit in the pain of not being able to do this themselves the more pain they feel the more desire they will have for you to help them remove it and the prospect will now be in a position of feeling understood but they're also in a place of pain and understanding that they need help and the more they
acknowledge the problem the stronger their desire will be for you to provide the solution now that they understand the need for help it's time for stage three solve the prospect can't only believe that we are the correct person but they must believe we have the correct solution to so make a short value statement that speaks to their specific needs something like great so I help hair transplant clinics get more patience by building automated Sales Systems and then say nothing no details just let this sit they will then ask you how it works and they need
to pull the information from you not the other way around now most agency owners make the mistake of hiding behind a sales presentation at this stage but what they don't realize is that the prospect isn't even interested in half the things on that presentation it's like going on a date being asked what you do outside of work and you answering well I like to go out for long walks and by the way I'm also an accountant and I drive a Mercedes and I own my own home or I also have a dog 10 minutes later
your date is escaping through the window and it's no different with your prospects the less you give them the more interested they become and this will go on until they have sold themselves and the only question they have left to ask ask is how much does it cost this is your permission to go in for stage four the close the client quite literally asked you to close them so you are in full control yet most people prompt the close and they say something like so should we go through price this puts the prospect in the
position of power but if you're the one being asked for Price the client is admitting to you that you're not just the right person to solve their problems but your product is the right solution so it's not true that selling starts after the price is stated that's completely backwards the sale happens during identify and is cemented during solve the close is simply your opportunity to tie up loose end and run through the next steps and if you follow the CPS strategy correctly you could be the biggest introvert out there and still outperform the most confident
salespeople who don't use a strategy like this in fact I taught this exact strategy to Nicholas Larsson from lson digital and he came to me when he was struggling to sign his first few clients for his Ad Agency and he was convinced it was because his offer wasn't strong enough he was pretty demoralized but after listening to his calls it was so clear to me what the issue was he was spending all his time trying to sell the client instead of letting the clients sell themselves and so I taught him the CPS strategy I showed
him the exact words to say at every stage of this conversation from attention to identify to solve and of course to close and in just over 12 months he scaled his business to over $100,000 a month month now his new confidence has since allowed him to scale so much higher and he's worked with some of the world's biggest online Brands and his biggest concern now is choosing where he wants to travel next with his girlfriend but let me be brutally honest with you even Nicholas now is not closing every single client he speaks to even
with the perfect sales system realistically at the start you'll close one in four so how can you stay consistent enough over time to keep growing look I know the cycle all too well you set these goals for yourself I want to own a 10K month agency in the next 3 months you lay out the path to get there you make the commitment to yourself and for a week you're a new person you're getting up earlier you're studying you're making calls after work you're even booking meetings and then one day you overs sleep your alarm and
you miss a study session one day turns into two two days into two weeks two weeks into 2 months and the next time you wake up you realize you are back where you started actually a few Steeps back because you've knocked your confidence and your ability to actually stick it out this is what I call false start syndrome the worst thing about it is every time you go through it it becomes harder and harder to start again and some people even end up just accepting their fate and renounce themselves to a life or frankly mediocracy
because that's easier to accept than failure so what is the solution to this false start syndrome first forget about intensity many make the decision to start a business and then from the very next next day they're watching hours of content they're building a website and they're creating a lead list reaching out to leads and then they wonder why the week later they are mentally exhausted and so they take a break for a couple days and that's the first sign of the false start syndrome because that couple day break is what signals the brain you're fine
where you are instead focus on consistency prioritize just showing up every day and complete the small amount of key tasks required to make long-term impact scrap trying to do a bunch of things at once and just try to reach out to 20 people it's like deciding you want to get fit and then going from Zer to 5 days a week lifting heavy in the mornings and then a run every evening you're going to burn out pretty quickly and the result is probably a pulled hamstring and a twisted ankle so you got to focus on integrating
this new habit into your life first and then as you become more confident increase intensity over time that's where the real gains are made this is a marathon not a Sprint and I don't mean this like it's going to take you years to start getting results far from it in fact if you stay consistent you'll sign a client in a matter of days and hit your first 10K month in a matter of months now I know what you're thinking Jordan saying all of this and actually doing it are two different things and that my friend
is why we have to dig further you see there is only one thing that can keep you consistent for longer periods of time accountability and more specifically getting an accountability partner nothing motivates quite like shared commitment when you partner with someone who's invested in your success you're not just accountable to yourself you're accountable to them it's like having a personal trainer at the gym they're there to push you to celebrate your wins and keep you going when motivation drops this external force can be the difference between giving up and pushing through to success this is
what happened with Ibrahim who came to us whilst he was a window cleaner and frankly wanted out he was struggling to stay consistent until we assigned Ole from our team as an accountability partner for his agency soon after he signed five clients in just one month or Nicholas who came to us when he was in a corporate 9 to5 but of course he wanted more freedom now we assigned Janis from our team as an accountability partner for his agency and he scaled from zero to $21,000 a month just 6 months later that's the power of
a good accountability partner so if you aren't successful right now it's probably because you're acting selfish you don't have a good sales system and you don't have accountability but there's also something else you're missing that most people completely Overlook you need a map let me give you an example imagine you were to go fishing you went out a boat you buy a rod that everyone else seems to have and you go out into the sea just cast your rod in hoping for a bite but you don't catch anything it's because you don't actually know where
the fish are so you go out to where all the other boats are thinking surely that's where the fish are at the popular spots only to be fighting with everyone else for seemingly not that many fish anyway and then in the distance you spot a lone fisherman with a strange looking fishing rod pulling in one after the other then he takes off to another spot the same thing one fish after another and you wonder what he knows that you don't you see only people that a fish to Sea for years finding out where the fish
are have created their own map but because so much has gone into finding these locations that map is very closely guarded this is exactly the same in business most people to the popular locations to get clients they use the same strategies as everyone else with the same messaging because they presume just because that's what everyone else is doing it must be right and then wonder why they're still struggling so since all of these maps are hidden by insiders how are you supposed to get one for yourself that's where agency launch comes in agency launch is
a brand new six-month online mentorship program that would take you from no experience whatsoever to starting your own service-based business signing at least five clients in your first 3 months and many do it much sooner than that and what it really is is an Insider map and it starts off with accountability we assign you a personal Mentor who will guide you through the process making sure you have unbreakable foundations and also help you identify your dream clients rise an irresistible offer and build a completely bespoke sales strategy for your unique business will then hold your
hand through weekly one toone calls until you sign your first or next five clients and that's not a pred addiction it's a guarantee and if that's not enough for you you'll also gain access to our brand new online program which teaches every detail from getting clients to delivering results and even bringing in a team to free up your time plus you'll gain access to our private community of agency owners where you'll be able to engage with everyone else and join daily live group coaching calls whenever you need extra support in the last 7 years we've
helped more than 4,500 people not just start but scale their own AG genes over 10,000 successful client signings hundreds of six figure success stories and we're just getting started but here's the thing it's not about the numbers the reason we have endless five-star reviews and testimonials pouring in is simple our process works every single time it's like paying a master fisherman to come with you and buy your boat Choose Your Rod and set up your line and then take you to the best spots but not just once every week and he guarantees your cas it's
the ultimate unfair Advantage so if you're serious about taking control into your own hands I'd like to invite you to schedule a call with our success team on the call we'll learn more about your current situation and if we think the program is a good fit for you we'll offer you a space to join us and as this is an actual mentorship program spaces are limited this is your chance to make a real change to build a business that gives you the freedom to live life on your own terms want to stop working a job
you hate you can want to make where you travel next your biggest concern you can want to get an office and build a massive team you can want to get paid $10,000 in a single month and actually feel proud of yourself you can but only if you take the leap of faith like I did 7 years ago so are you going to keep watching from the sidelines or are you going to take action the decision is yours cheers
