we took this client from $64,000 per month to $653,000 per month in less than 30 days with Facebook ads and if you don't know who I am my name is Chase chapel and we work with some of the largest brands in the world that you definitely know and love on their Tik Tok and Facebook ad campaigns and in today's video I'm going to be showing you how we scale this client nearly 10 times in one single month so here we are we have the Shopify account and just to show you some of the data here
as you can see they did about $653,000 in the last 30 days and they were averaging around 1 to 2K per day pretty consistently there for a while but then their Sals absolutely exploded going up to a 100K per day for about 3 days there and now they're maintaining around $220,000 in sales every single day and I'm going to be breaking down exactly what was the big change here and how they've been able to hit these numbers and be able to start generating upwards of 20K per day here we are inside of their ad account
we're looking at a 7-Day window from January 15th through through the 21st and what we did was we really had three campaigns running two of them were top of funnel and this is where we're testing different interests testing broad audiences seeing what creatives work and really warming up the ad account so that way we can get data and what we ended up doing was we launched a Advantage Plus campaign here in the month of January and an Advantage Plus campaign is really good to analyze all of the data in your ad account and the Advantage
Plus will then optimize based off of that prior information that you already have from previous purchases to find not only the audience that is most likely to convert but it also can act as a retargeting audience as well driving up your overall conversions and getting you a much lower cost and you see we're doing about a 5x return and AD spin on this top of funnel an 8X return and AD Spin and a 7x return and AD spin on the Advantage Plus only spending about $1,000 to $2,000 per week at this time the rowes is
really great so it really makes sense to scale but what we're ultimately looking to achieve is getting strong creative performance so that way we can really maximize the overall growth here so we started to scal the campaigns and about a week later we are looking at some of the different interests that we were testing here including a broad audience broad audiences are one of the best performing audiences long term because they're very scalable because if you can get a creative to convert in a broad audience then you're going to be able to handle a lot
more spin because that audience is much bigger in size compared to your typical interest and so as you can see the row is a little bit lower here but we're starting to scale up and each of these audiences and campaigns so we're expecting to see a slight decrease in the overall return and AD spend but as we fast forward into February you'll start to see that we have an additional top of funnel running and our spend is still being maintained around the 1300 to 2,000 Mark but our overall return and AD spin is starting to
go up because we've started to increase the overall creative testing volume that means we went from testing three ads to five ads to seven ads to even 10 ad creatives per audience to really identify what's working best not only that but they're selling out some of their products during this time period and they're planning on launching new products as well and this is really where the strategy all starts to come into place because now that we have some campaigns that are really performing we have some audiences and ads that we know are converting it's really
up to us to start scaling and leveraging our product drop strategy in this case and then we are in March and as you can see the Raz has absolutely exploded getting nearly a 67x return announcement which is absolutely insane to think about but what really played a key role here is once we warmed up all those other audiences and had high performing creatives and we knew we had a product drop coming we ended up making sure that that product drop was sent out to the email list first one of the biggest pieces to this is
making sure that you're capturing emails on your website for future product launches for special offers and getting people on that list and letting them know it's exclusive and people are going to be the first to know about a new product before anyone else and the big piece to that is you're going to get a lot of sales whenever you BL BL out that email I'm talking anywhere between 10,000 20,000 even $100,000 in sales when he hit that email list it did over 100k in a single day that is more than he did in the entire
first month and the best part about that is all of that data and all of those users feeds back into the Facebook algorithm where we're able to optimize even quicker and once all those people started to purchase we then turned off all of his ads and launch the product drop in all of the previous converting campaigns and the ultimate result of this is we're able to get insane return announcement we're talking nearly 100x roaz here getting our cost per purchase all the way down to $2 and we went from spending about 1,000 a week to
$4,600 per week and then from here we wanted to maximize the overall Sals because the RAS is absolutely incredible so we scaled up to 1,000 per day 1,500 per day and we can really scale to 2,000 3,000 per day and of course we might expect this row to drop but there's so much room for growth here that we're able to maintain anywhere between 20 and 50,000 days so if you haven't leveraged a product drop strategy one of the best ways to do it is to build up your account data over 90 days get your audiences
and AD creative testing going to where you can get a consistent return and AD spin in the 3 to 5x range and then leveraging the product drop strategy by blasting it out to your email your SMS list and capturing all that data and then activating all of those ads in your Facebook ad account and you'd be surprised at how crazy your return and AD spin can be in fact this is the exact strategy that we used with Curtis here who went from 0 to $2 million in his first year leveraging product drop strategies so I
highly recommend to test this out and be able to see results like my client here who went from $660,000 to $650,000 per month in less than 30 days time and if you want to see more breakdown videos like these in full case studies where we review every step of the funnel then definitely make sure to subscribe and comment down below what you want to see next and if you're interested in having us do this for you as well then definitely make sure to book a call with myself and team for our one-on-one ads Mastery mentorship
where we show you everything you need to know around Facebook and Tik Tok ads and once again it's your favorite digital Market here Chase Chapel cheers and bye all
