This NEW Meta Ads Creative Strategy 2x’s Results

this new meta ad creative strategy is 2x in results and this is a strategy we've been using to double our clients's revenue and it all comes down to one thing and that is creative diversity and in today's video I'm going to show you the creative formats that you need to know how to make sure they are synergistic and holistic with your brand and how you can leverage the strategy to maximize results so without further Ado let's get into the video the first brand we're going to be covering is a brand called carway and just looking

at their creatives some of the things we're going to be breaking down are the exact formats and one of these formats that they're leveraging is a before and after based video now when you're thinking about creative diversity you want to have multiple different formats with your brand so that way you can maximize results and the reason this matters is because you want to ensure each audience you're testing has unique creatives because this allows you to find creatives that work within certain audiences and also allows you to have multiple creatives in case some of them don't

perform well you still have others that are performing a a lot of times people will end up creating a piece of content with a slight variation on each or using the exact same ad copy on each ad and the problem with that is well if that ad copy doesn't work well now all of your ads are more likely to not work as well so you want to have totally unique formats so carway has a before and after video do you have old food storage that are stained scratch or even cluttering your cabinets I'm definitely a

victim of this they can make your kitchen look so uninviting unorganized so they're breaking down a before of what most cabinets look like with a lot of different plastic wear tubble Weare and then they're breaking down how carway has a nice seamless color multiple formats and easy to organize easy to clean non-toxic dishwasher and oven safe so they're saying discover our kitchen upgrades Made Easy with our food storage so people who are interested in changing out their cabinets just like they see here are more likely to buy and then they say make the switch today

now what you'll notice is they don't use this exact ad copy on this creative here instead they're saying ditch the forever chemicals so now instead of focusing on decluttering they're focusing on hey don't use forever chemicals because that can make you sick it's not good for you so what are they doing they're using that as a problem so we have a before and after video and then we have an image that is a problem solution based video so then they're positioning their product as dishwasher safe non-stick zero forever chemicals and one of the things I

want you to pay attention to is their branding is C cohesive and concise what you'll notice is they're using the same color here as they're using on this ad creative the reason that matters is because if somebody sees one of your videos or one of your images they're more likely to remember your brand if they see another variation of that on their feed most people have too many different ads that look nothing alike and people don't even realize it's the exact same brand so therefore brand awareness goes up search volume also increases because of this

it is a bonus that you can have with running ad creatives so as you can see they have the 9x6 format very clean and concise one of the big things that we know helps improve results well clear and concise product imagery the bigger the product the more focused it is the easier it is for somebody to make a decision to buy if there is too much going on in the image it is more likely that people will not understand what they're buying or what they are potentially interested in and then continue scrolling so in this

case they said make the switch in this one they said no chemicals no clutter and then if we continue to look at some of their other formats well season your dishes so right here they have multiple dish formats for their products and they're highlighting a new item and as you can see same font same placement except this one's just highlighting a new product line over here we have a featured in this is a credibility based format so they're using a credible Source from a credible publisher an article here's why you should probably stop using your

plastic cutting boards and then they're promoting their specific cutting boards that are would cook safer with carway so you want to have different ad formats and clean cooking clean start so what we'll notice is their ad copies probably working pretty well because no chemicals comma no clutter clean cooking comma clean start season your meals comma not your cookware obviously they found a format a kitchen classic redefined home cooking without the hassle they've learned how to consolidate a full sentence into four words at most while delivering the message of the before and after and it runs

in sequence pretty easy and it's nice to read home cooking without the hassle so quality prepware without toxic microplastics this format obviously works so they're just replicating it per product across each this is called copy and creative diversity so you don't see the exact same headline placed everywhere but you do see the exact copy format that is proven you're just swapping out words or swapping out creatives next one we have Marino shoes so this is a shoe brand they have both videos and images as you can see a lot of them are starting with holding

the shoes in a very direct view because we know once again the more clear it is that you're selling shoes the easier it is to see I kept seeing this ad absolutely everywhere so I finally caved and I got some for myself and you guys they absolutely live up to the height I got Marino's slipon shoes in Navy and these this is what you call an ad in Disguise it's literally an ad with somebody reacting to an ad so it somehow feels natural on feed so this is a hidden based creative and once you try

these you'll be hooked so that's their ad copy on this format and as we continue to scroll down we'll see some lifestyle based imagery you can see that this one didn't run very long because it's probably pretty hard to see the shoes they could be selling the jacket the jeans we really don't know so this brand probably noticed that pretty early and turn this creative off whereas this creative is very focused on the shoes in the exact same environment but has been running for 65 days therefore we know that having a nice product image like

this is more likely to convert then they have a reviewbased creative comfy from day one find out why over 11,000 real customers have given Marino five stars clear concise product imagery as you can see this format's working well for them so they have slight variations of this and then they have another one my mom said marinos is the best shoe brand so I got some and here's my review these are the most comfortable shoes so as you can see a lot of their creatives are review based because those are obviously working for them but they're

making slight differences between each as you can see see here breathable durable and feather light they're using the shoe Emoji they're using the review they're using the 8,000 plus five stars free shipping and exchanges effortless style and comfort very simple creatives very diverse and this strategy is obviously working for them the next one is space goods and space Goods has a really good example of what creative diversity looks like because it is very obvious an example of this what's better than coffee Rainbow Dust here's all the ingredients this is a notes based ad with an

ingredients format magic and everything sip which is part of their tagline start your morning with mushroom super blend now this creative is simple you have the product on the right you have the ingredients being shown these aren't like different images these are literally the exact ingredient and they use the exact same style of ingredient their text is in line most people's text isn't even lined up believe it or not and it just makes the creative look overwhelming hard to scan you want to make sure things are clean and easy to read line by line and

then we have a premium starter kit this is is for people who are wanting to get introduced to the product and they're giving a special offer these offers do extremely well anytime you're giving out freebies people absolutely love it so what do we have the same branding as the packaging so that runs with their brand people will be more likely to remember it get yours now 100% money back guarantee so this is an offer based creative and then they have some ad copy here and how to crush my to-do list and it's a story based

ad copy where they're breaking down a to-do list at work and then what we have we have a podcast style creative so this is different from a notes based creative this is different from an offer based creative now we have a notes face Goods quick questionnaire quick fire you ready so how long does it take to work 30 to 60 minutes for a mediate effect but try it for two to month so this podcast format these work really well then we have the credibility based format sharper Focus no brain fog they're using the Tik Tok

style text which is very trendy the text placement is very easy to read they've tinted the background and they've pulled the product and Focus if this product was too far back if this text was too high up if this text was not readable because the image was too bright this creative would not work the placements matter where you place your text you want to make sure it's in the safe Zone you want to make sure you can read this if this didn't have the white background people would totally miss this text if this didn't have

a background behind it to see these logos it would totally be lost in the creative as we scroll down here we have more video formats we have space Goods vers typical coffee comparison based ad you start to understand and get the point you want to have these different formats now here's true Classics one sold every 5 Seconds that's a pretty bold call out we don't just show one shirt we show multiple because each person might have a different interest in a color wave when you wear this you're definitely getting a second date notice how that

headline has nothing to do with this headline they didn't put that headline here they're not using the same headline everywhere having net new testing the reason they do this is because they know if they can find new winning creatives they are more likely to be able to scale over time and the more winning creatives you identify the easier it is to push your budgets higher so that way you can scale row as and get better results 81% of men say they feel more comfortable in true Classics that's their credibility and bold statement genes that never

Skip Leg Day so this is for maybe men that are you know insecure about how the behind looks when they wear their jeans no sag super stretch classic denim colors so they break down why their products better and then as we go down we have a savings based ad we have are you feeling lucky this is a retargeting ad don't wait the private event ends soon so this is definitely going to people who haven't purchased but probably visited their website so they're using specific retargeting messaging so that way they can get people to buy and

then we have the colorway formats simple gray background with all of the colors the text is very easy to read this isn't a long paragraph going going gone our favorite seasonal Styles once again very easy to read and understand limited Styles limited time notice how all their ad copy is the same you can tell this is a true Classics this is where Synergy comes into play the more synergistic your ads are the higher the brand lift and awareness and row as you're going to get over time this is what we call a features and benefits

breakdown and as you can see they re outfitted that ad earlier because they know it's working except showcasing different styles all right let's look at another brand this is beard Club this is for men who are looking to grow their beards make it more full so let's see use only one to two times weekly to avoid skin damage watch out for theseal roller mistakes one over it only one so this is common mistakes to avoid this is for people who maybe have bought a product like this and tested it but it didn't work potentially we

have another format down here this is what you call a product use case most people actually miss the mark on this you need to demonstrate your product and explain exactly how it works by showcasing visuals here we have a review base where they're going through the reviews on their website if you were to watch this video you could quite literally film a video going over your reviews you can make a review based ad you can make a product comparison you can make a use case video you can model these formats and very quickly start doubling

your results and here we go we have a branded based creative does your beard need help and then it's just simple packaging with the product this is great for retargeting as well as we scroll down they have a special offer beard talk so this must be running on Tik Tok specifically so they're using a relevant headline which is in view here and it's a green screen we have our before and after just like carway had a before and after so does beard Club so does true Classics so does space Goods sure is interesting that every

single one of these brands are able to have the same exact format and also see Stellar results because of it these are proven formats that work quite literally in any space if you look at these Brands and you say these don't look anything like the brands that I have or the store I'm promoting well it doesn't matter because these formats apply across any industry you just re outfit it with your product and messaging and make sure your branding is the same you don't see pink blue red you see white black yellow those are the brand

colors so those are the colors they're using you see the same font same font same font same same look all of them are using the same fonts some people try too many different fonts with their captions it can throw off your creatives believe it or not why is it that everybody oh green green Green this is called Synergy same thing here here's this orange color orange brown orange brown here's the yellow for that specific product line more synergistic the more you're going to get out of your ads so once you've identified headlines that you want

to leverage replicate them once you've identified net new creatives and formats Implement them and once you understand The Branding aspect of it run it across in Synergy so I hope you gain some value from this video if you want to learn the Frameworks Beyond just Facebook ads and want to learn the framework for Shopify on how to improve cro aovs ltvs Facebook ads are just one slice of the pie in the entire equation there's so much more to being able to grow your Shopify store Beyond just ads we have organic email marketing SMS retention and

if you want to learn this framework I put together a video here that breaks down the structure of how you should look at it from a bird's eye view so that way you can scale your shop by e-commerce store and after you watch that video maybe you're interested in having us guide you through step by step on how to do this so I highly recommend checking out that video and it's your favorite digital marketer here Chase Chapel cheers and bye all