to your point we have sustained over a billion views since 2020 um every single month and just not because we're getting lucky I think a lot of people get lucky on social media and they go viral once and then they're not able to repeat it well when it started happening to us over and over again we were like okay well there is a science to every art if you want to do it predictably sustainably so that's really where uh our journey [Music] started ladies and gentlemen welcome to a very special edition of the money Mondays
we are sitting in an RV motor home outside of a party right now our our party actually and I'm sitting outside because we have a very special guest she's in town I don't want to miss the opportunity while she's here instead of us trying to coordinate months in advance we're at a party let's just go outside that's what the whole point of an RV motor H home is for so as you guys know on the money Mondays we talk about three core topics how to make money how to invest money how to give it away
to charity each of our episodes ranges from about 33 to 40 minutes because the average workout is 45 minutes and the average commute to work is 45 minutes so that's why we make these 40 minute or less episodes for you guys now as we all know we all grew up thinking it's rude to talk about money we hear out the money Monday think it's rude to not talk about it we need to talk about finances and credit and FICO scores and loans and credit and debt what happens if your boyfriend or girlfriend asks you for
money what happens your friends don't pay you like ah these are real life things we need to talk about it and so those are the type of things we talk about here we talk about our core three topics but today's guest we're going to talk about social media and eyeballs personal brand and corporations and how to work with companies and how to build up your personal brand through your true authentic self she has over one billion yes with a B billion views per month and she didn't do it once she's done it for years and
literally no I can't think of anybody else that can say that that's all I've done is a decade of work in social media I can't say anyone else that does over a billion views month after month after month after month for years and so without further Ado wherever you are in the world give a warm Round of Applause to aty ah thank you so much such an honor I'm so to be here uh this is such a pleasure because I just want to be Dan fman when I grow up yeah yeah see how good she
is but truly yeah you were the OG in the space that you were the person I was chasing old yes that's what she's saying I am old just by a couple years just by a couple years all right so the way it works is if you could give us a quick two-minute bio and we get straight to the money sure so um I am one of the most viewed female producers in Facebook and Snapchat history other people say that not me but I but I will take it because yeah we to your point we have
sustained over a billion views since 2020 um every single month and just not because we're getting lucky I think a lot of people get lucky on social media and they go viral once and then they're not able to repeat it well when it started happening to us over and over again we're like okay well there is a science to every art if you want to do it predictably sustainably so that's really where uh our journey started um as far as what we're most proud of today and where we hope to go um prior to that
I was in music I was in on NBC's The Voice that's what got me into the world of entertainment was really frustrated with a suit behind a desk determining when where how why and actually if I could be successful and so just started making videos while I was throwing opening for Blake Shelton actually which was kind of the epitome of what I thought I wanted to do as an independent artist and just making my way through I was like man this is it but this isn't what I'm truly meant for I know that I want
to entertain on my own terms I want to give other people confidence uh in their own authenticity and their own abilities so how do we do that and through a series of events realized maybe I could do this and then just have stayed the course through all the ups and downs and as you know there are plenty of absolutely so what's the name of the company how do what brands do you work with like what what are the things you can talk about sure so only two years ago we kind of were like hey let's
formalize this thing CU in 2020 when we started getting a billion views a month it was just me and my husband pranking each other and as we know the world was just glued to their phones so we went from averaging 20 million views to over 200 million views a month in 2020 and our minds were blown and we just saw how much this was changing our life and how rapidly and my husband was at the Pinnacle of his career he was flying private building hospitals and he was a hospital developer and for six months he
was like is this just a fat or what's happening here so we waited out for 6 months you could have gave me a th guesses I wasn't one of them right yeah but he was an engineer and he's like oh man this formula really is like black and white like we could rinse and repeat this and we did it for 6 months before he quit his job and was like in the middle of the pandemic and and everyone's losing their jobs and he's like yeah but I'm going to go I'm going to quit my dream
job that I work my butt off to get to and I'm going to go make prank videos for a living you can imagine his family just losing their minds over that but then our friends you know they've lost their jobs too we were like well we can teach you how to do this we can rinse and repeat it so we taught our my brother we taught all our best friends how to do it all of our best friends are now full-time video creators our family and so then uh we were like hey what we're getting
all these views and we're just getting paid from Facebook and Snapchat and Tik Tok and YouTube and why aren't we integrating Brands into this like why aren't we doing product placement because we can data share we could do it at a fraction of the of the price and really make an impact and and serve these people to a higher degree with really transparent data and so that's a little bit newer for us but now that we're getting more brand flow we need more creators trained in high retention content and I can't train enough people oneon-one
or one on three and let's be honest it's exhausting and I didn't want to be a marketer I didn't want to be a guru and I avoided packaging it and building a course or a remote training program for years and eventually enough people got through to me and they're like ad you need to just do this come on you love teaching it you love what you do more than anything in the world and now we're about four months into online remote training for people outside of Nashville who want to learn to make viral videos as
a job and then let them populate our pages that have 10 million followers or 4 million followers they don't have to spend years building those and we'll just hand you a page you know and and let you go and let you make money on the way up while you're building your own channels and your own Pages wow so that's the ecosystem I'm learning still I have so much to learn but uh that's what we do is we create creators um that can then help us serve the brands and and we just keep living the life
that I always dreamed of how can someone make their first few dollars on social media oh I mean as you guys know there's so many ways to do it there's so many ways and I think ultimately you have to start trying you can't think your way into this you have a hundred bad videos in you that you got to get out you got to get them out like you're going to be so bad at the beginning um but you have to be and you're going to watch your Evolution go and if you're still making videos
you're going to look back at videos you were making three weeks ago and be like oh man that was crap and that's how you know you're growing should they delete them or leave them up oh leave them up they're wonderful testimonies you know I look back at these videos and I but I'm glad because it's it's they they were a time stamp in history you know don't delete them um but I'd say no M whether you have a service to sell whether you're trying to get customers online whether you're trying to do what we do
and get paid from the platforms there's a million ways to make money online but video is really needed for all of them so learning how to storytelling in a way that's authentic to you A lot of people people look at us in our training and they're like well I don't want to be silly about it I don't want to be an Entertainer I don't want to do what they've seen us do or what's of the content on our channels look like and what we're trying to overcome now is showing that this formula is one of
the most highly transferable skills you don't have to prank you don't have to be silly about it I do that because that's authentic to me you know but it's not authentic to them so in our coaching you'll see that we show you how to apply it to any Niche ever so someone's out there's listening they got 10,000 or 50,000 100,000 followers and they've building it up and then they get a knock at the DM door and someone slides in their DMS and says I want to pay you to post on social media how much do
you charge and they're like sitting on the other side listening to the podcast like what do I charge how do the heck do you figure out what do you charge to a brand you know there's all these calculators online and things that are supposed to help you figure out for me my authenticity metric is they're full of crap by the way they're so full of crap they're so full of crap like whatever makes me excited gets 1.6 million posts I'm like not the wires I sent her right yeah no kidding it's whatever uh yeah it's
whatever makes you excited about it like there was a time where I did free product exchange and I was stoked about it you know but I never I would never take anything that's super inauthentic to you if you care about your brand you want to be in the game long term like we can read authenticity now more than ever so one do you want to be aligned with that brand two don't lie to people like there's so many shape shifter and body suit stuff that are now just like total full of crap and if I
would say test the product first and if you like it if you align with it and you care and you truly want to have influence long term make sure you like and Trust the brand and then negotiate whatever like feels feels good to you I mean honestly like if you would do it for 200 bucks do it for 200 bucks if you would do it for 50 do it for 50 if you see longer game in the deal you know and you want to be Affiliated long term and overd deliver for them every single time
because these people that are hiring you to like I had a rep at uh Fab fit fun and I've been with Fab fit fun for a long time I really do love I love what they do for small businesses I love what they do for creators and then she jumped ship and but I would overd deliver for her every time and she's been to a couple other companies now and she's taking me with her everywhere she goes your reputation is everything so don't short Change yourself yeah at elevator Studio we pay 3,500 influencers and when
someone asked me for a campaign like we just made a deck for a campaign today I send in personally the screenshots of the first 20 30 people in my head out of 3,500 yeah and I said put them into the deck yeah why because I know they perform because you trust them right they're top of Mind awareness I think about them like oh let's get adley in there oh let's get this person in there oh let's get this girl in there oh this guy's great boom boom boom so what makes you trust an influencer when
you dealing with 3,500 people what stands out to you in your mind when you're hiring influencers that they overd deliver mhm they leave the post up there's a lot of people will post post for a day and delete it oh yeah which it's okay if it's in the contract but I I don't know why you do that like it's not you know um they will post and repost to other platforms not just the main platform like they'll post it on Facebook or Twitter or SnapChat or some other Tik Tok you know they'll post on other
platforms that makes me happy because I get to show that to the brand like look you paid for Instagram and they post it on three of platforms yes right I get brownie points as an agency and you get brownie points as an influencer because I'm gonna hire you again for sure for sure cuz what does it actually take for you an extra 7 Seconds an extra 32 seconds you're just copy and pasting you're not making a different piece of content yeah right if you tweeted or Facebook it or Tik Tok it and you made it
for Instagram you're just copy and pasting and by doing that I'm going to hire you again I'm going to pay you two grand five grand 10 grand whatever the amount is again and I might do it for years simply because you overd delivered and how hard really was it and I said 37 seconds right and so that's what sticks out of my head yeah that's great because and you will post to every platform as we do too for Our Brands cuz we don't align ourselves with a brand that we're not going to believe in so
even if my deliverable is just for Tik Tok or just for Instagram I'm posting it on a 10 million follower Facebook page too because I like the content that I made because the product identification it was it was real for me MH I hope it was good for them too was great for me so someone out there is listening they've got their influencing they got their followers they've got the first couple brand deals how often should they be posting on social media oh my gosh that's another question I feel like I'm I love giving tangible
advice but it really is different like I don't think you should post the same amount that I post that you post I think it depends on 100% what your goals are what are you trying to do are you trying to just go for awareness are you trying to extend past your current reach are you trying to go deep and offer more value I would say I would I think quality over quantity but I think quality I think quantity breeds quality I think you only learn what quality is when you do enough quantity a lot of
people will yeah a lot of people will can they'll hesitate they'll just overanalyze and get stuck in their mind and then they won't post anything and then they have all this weight and this preciousness on the singular piece of content and then it bombs and then they're like wow that was the best I could do and so I'm not going to do it again for a while but we put out over 80 pieces of content a week really yes because we're just going through data in reps and Reps and Reps and the more reps you
do the better you're going to get and your quality is going to go up because you got those 100 bad videos in you you got to get out first and that's going to tell you if you really want your dreams of being an influencer or a content creator or you just thought you did if it was going to be easy and so those people who don't expect the quick wins or the quick money and they stay in the game for long enough that's who we're looking for that's who we're going to serve long term because
those are the hustlers and those are the people that have the heart that are going to be in this for the long term and they're going to recognize at the same tools that got them to this mountain that they're currently excited about are not the same set of tools that are going to get them to the next top of the mountain because as you know as well as I do and any anybody that's listening uh the top of one mountain is just the bottom of another for sure all right guys I'm going to give you
a quick breakdown of what you can do to remove the fear of posting on social media so often people are like I don't have the time well here was what you can do pick a Sunday morning 8 in the morning morning for 2 hours and just write on a whiteboard or write in your notes everything about a topic so let's say you're in the real estate space or the fitness space or the food space or makeup bace write out all the keywords and then Google search those keywords and see all the words underneath them and
now make a bunch of different videos based on what Google already told you is the top 10 items for that keyword so if you're in real estate you type in fourplex you can make a lot of videos about fourplexes not one video a lot of videos then you do HOA loans then you do whatever like a 8 housing then you do Airbnb then you do all these different terms search that term and then the top 10 terms those all become 10 20 30 40 videos just by searching what Google already tells you that people care
about yeah do that on a Sunday morning why did I say Sunday morning because now you save up 20 30 40 videos you can film on your phone by the way you do not need a fancy camera to make content you actually have higher engagement on your phone than you will on a fancy camera you do fancy camera sometimes but really if you just pull on your phone listen you're going to have great engagement why because it doesn't feel like an ad or a commercial and so when you do it on your phone people feel
like it's raw and authentic so you make 20 30 40 videos on your phone and guess what now you got the whole month of January or February March covered done so when you're busy on a Wednesday you already have the video to post you're busy on Thursday night with the kids no problem you already have a video to post you can knock out a bunch of content on a Sunday morning next thing oh it's I don't have I can't afford a fancy camera you are watching this on an iPhone an Android or a laptop right
the second so by default you have one of the nicest cameras in human history all these fancy cameras that are in this room right now won't even compare to your phone iPhone 17 18 19 these will be Antiquated soon yeah based on your phones and then every time they catch up because these These are really fancy 5 10 20 $30,000 cameras they will get Antiquated every couple years based on your phones getting better and better and better and better and better because Steve Jobs is that guy right even though he's God Rush of Soul still
that guy so you can't say that you don't have a fancy camera cuz you do cuz you're listening to the podcast right this second on a device with a fancy camera so that's gone next oh I can't afford to do social media Facebook Instagram LinkedIn Tik Tok Snapchat threads are free free free free free and free m you can post on YouTube for free you can post on Facebook for free you have no argument when it comes to this topic you're sitting next to someone that gets billions and billions of views for half a decade
there is no argument to doing social media by building your personal brand it will lead to Deals investors Partners clients friends relationships events and everything everything between and if you don't think you need it for yourself do it for your kids your friends your grandparents and everyone else that might have a charity event or a passion or book launch or selling Girl Scout cookies or whatever they're up to you having five or 10,000 followers can help the people around you not just yourself end quote all right adly we talked a bit about the making money
side let's talk about investing you have to invest a lot into yourself your equipment your team your staff the big the big mansion for production the studios the travel talk about investing into yourself and your business and your career as people are starting to grow as an actual business here oh man I feel like I've learned so many lessons the hard way when it comes to investing back into myself because when you're just starting out you don't know the right ways to invest because you do have to have this blind confidence in some ways in
yourself to give you enough confidence to risk things and the amount ount of money that we've spent on risks that didn't pan out is plentiful but some of those that I didn't think would work out did and you have to be willing to risk and invest in yourself and it is a Gamble and not everything is going to turn out but like it will go to even events even things like this we like maybe I meet people maybe I don't it's your event so of course we're meeting tons of like high quality people but people
are paying to travel to be here to make one relationship that could change their life you know but I think investing in yourself yeah investing in yourself when you get to events like this I think people do have Law of Attraction a little bit backwards where they just think that they're just got to go talk to everybody and be this person that is just attacking the moment that they put themselves in versus doing that dark work and being down in a hole for two years to actually refine yourself and become it before you are so
then you resonate and then once you resonate it you naturally Attract it for sure you know and so I think it's that dark work of investing in yourself too it's not all the events and the showing up and buying the fancy equipment and investing money in the way that we think of investing in yourself sometimes investing in yourself is waking up super early on those Sunday mornings it's the time and it's the commitment to the craft and it's the being willing to study whatever it is for me it's videos and virality and attention marketing and
how do I if I want to be the best in this for the next 20 years I've got to know it better than anybody else so my dark work and investing in myself is studying the craft in the most boring ways and realizing that reading about algorithms yeah it's the most unsexy thing ever but it fuels what I ultimately want to do which is I just love making videos and I love teaching people how to make videos and make really really good ones not just chintzy videos that are going to fade out in a year
from now but really freaking awesome videos that are going to convert highly for Brands and that are going to continue to build their reputation and their legacy and especially when it comes to viral videos these videos are getting millions millions if not hundreds of millions of views you were talking about the ripple effect and the Legacy and if you're not willing to make videos for yourself make videos for your friends and your family because it can change their lives sure when we think about the ripple effect of the people who have poured the most into
me and that helped me become the woman I tried to be today like the best version of myself and the adly that I'm still chasing I have them to thank for that and they had a small influence they influenced like maybe 10 people I was one of them but think of how they shaped me and then now I'm able to influence hundreds of millions of people you know even if it's just with comedy even if it's just with levity or something silly but the ripple effect of you learning how to be authentic and storytelling camera
and get your mission out there get your message out there get your brand out there your service that is meant to help people that's what here for that's what your gifts are for your gifts are for you and so you can continue to serve so learning how to storytelling how to be on social media and cut through all the noise that's your mission so do you think that people should be investing their time into one main platform or should they be investing time into Facebook and Instagram and Linkedin and Snapchat and Tik Tok and YouTube
and spreading out across all the platforms fantastic question uh My Philosophy might be a little bit backwards than most but I would say we create create for one and Syndicate across all of them we were optimizing oh oh let's go yeah we for us we this has shifted for us a little bit but for the last five years we've optimized for Facebook first because it's the easiest to go viral share buttons right there and it just was perfect the type of content that we're making right but we would find the same content that would pop
on Facebook we would just cut it down to a different length and we print five different versions of every single video and make it platform native but we optimize for one for whatever your goals are and where your main audience is ours was Facebook and then we make it platform native for all the others but you got to be everywhere because you're going to surprise yourself at where you actually end up popping so this is called repurposing uh this is part of my speech it's exactly what she just said is whatever platform that you love
you love Tik Tok or you love Facebook or you love Instagram make your content based on that platform that's perfectly fine however even if you only have 300 followers on Twitter and 700 On th and a couple thousand on Facebook and a few people Tik tocking around you still need to post on those platforms cuz one you don't know which one you're go viral two you don't know where your followers live meaning you might have people on Tik Tok or on Twitter or on Facebook that don't follow you another other platform because they don't live
there they don't like the other platform the platform that you love they don't like they don't even go there they might not even have an account and so you take an extra couple minutes to copy and paste the exact same video the exact same caption that takes you an actual 20 seconds or 30 seconds it's crazy not to do it if it goes viral fantastic if it doesn't who cares it took you 20 seconds but what happens is those 300 followers on Twitter if a couple of them push the retweet button what if Al's one
of them or what if I'm one of them and maybe we don't follow you but one of the people that retweeted you does and I follow that person and I follow adley and then she retweets and I retweet all of a sudden your video goes from 200 views to 200,000 to 2 million because of a retweet and a retweet and a retweet it's the butterfly effect and so make your content for the platform that you like Instagram Tik Tok Facebook whatever and then repurpose that content across platforms to build what's called omnipresence omnipresence is what
you ultimately want where it just looks like boom there you are on a podcast boom there you I saw you on Facebook wait I just saw your LinkedIn video what the heck you're in the Press boom boom boom boom you get omnipresence and you build what's called top of Mind awareness if you get top of Mind awareness in your category in your niche in your business you win forever if someone says the word realtor and they think of you they say personal trainer they think of you you win all right Ali on the charity side
why is it important for people to incorporate charity either into their personal brand their social media their household or their business I think there's a million reasons to incorporate charity into your business but for me what's it what's it all for and a charity can look different to you it can be a proper 501c3 or for us we kind of have a a tie um that is 10% of our income that just goes into a service account and when we see a need we don't hesitate to meet that need because we have a whole bank
account set aside for it um if a friend of ours is recently struggling with adoption and they're both um social workers and adoption is so so expensive and to be able to not think about it and be like whatever you need like we got you that's what it's about like you can make all the money in the world but that's not ultimately the most heart fulfilling thing it's fun to cash big checks but it's way better to write them and serve people into actual Legacy building things like starting a family you know something that precious
and that is the most fulfilling thing that we've ever done money makes you incrementally like happier on the come up but it's really just a tool it's a tool on the way up and it's a tool once you get there and then I've Had The Good Fortune of just being surrounded by people who are more successful than maybe I'll ever be um but every single one of them has said how much more fulfilling it is to just serve to be a river and not a reservoir and so I've just really adopted that on my come
up and in our little bouts of momentum and I just find the more that we let it all flow through and don't worry about it and we just be rivers and let everything good that comes to us and know that it's not for us it's not for us to feel cool about ourselves it's only so we can amplify others and amplify better missions than prank videos you know and so the more that we do that the more the abundance continues to flow the more that we take the focus off ourselves and we put it on
other people and it's the most fulfilling ironically is that beautiful how that works absolutely there's some social media creators that focus on charity I'm actually going to group chat you with them this weekend uh one is Charlie and he raises millions of dollars per year he's amazing um and then one is called MD motivator and he gets I don't know between three and 15 million views per video and he surprises people like with a hug that leads to here's 5 grand here's 10 grand let's go to the you know front row at the basketball game
like he his experiences and he just started incorporating Brands this year we had a long talk about it and and he finally like you know what you're right let's let's start incorporating Brands and it went from him just doing something passionate he was about to help people on their charity side so now we can write bigger checks and all of a sudden he's like you know thanks to this Airline here's 50 Grand instead of 10 right thanks to this company here's 50 Grand instead of 10 or five you know yeah um so it's been great
to see and I would love for you to talk to them because obviously you know how to get lots of views and they're doing it for good and they're yes follow both those guys love I don't know MD motivator personally but I know Charlie personally uh for the last several years and just watched his dedication to to being a river and watching how when you stay focused and you just let God work through you and he's serving so many people even when it wasn't easy right and I'm sure he had to have questioned his path
like man this isn't I'm trying to do a good thing here but I keep getting robbed our van keeps getting broken into and you just see that that fight against him but he's so dedicated to service and that'll that'll win every time yes super proud of you Charlie so if there is a charity out there listening right now what advice would you give to the charity social media director to make some content to get more eyeballs onto their charity oh beautiful I would take that unique selling point that you have as a charity and I
would obviously find creators that align with that and I I would I would start a conversation and say how can I be of service you because they're getting hit up all the time right but say hey I noticed that you made a video on this and how can we align with your message in the same way the same way that creators should ask Brands how they should serve them and be a good Steward of the brands time I think Brands reaching out to creators should should do the same thing be like hey how can I
offer value to you you have something and the way that you storytelling the way that you do content I think we could really amplify each other and not just say hey I'm a charity you should help us out but say hey here's how I think we can be stronger together like any good relationship and reach out and offer offer value first because they're getting hit up all the time so if you just come at it then a different angle than most Charities and offer to serve them which is kind of going to be a mind
freak for them anyway I I think you're going to have a way better success um at building a really collaborative relationship not just in the short term but longevity last question but long term so as you continue to have the success year after year video after video do you ever become numb to it or you still get excited when you hit five million 10 million 20 million 50 million views on a video I am still a kid in a candy shop I still like we still have the expectation to go viral consistently um we know
that not every video is going to hit because there's so many elements out of our control but we know that we are students at the craft and as long as we continue to study and be students and not think that we know everything and the more that we learn the less that we know um but we know that we're dedicated to stay in this game long term and so I still get super stoked when we continue to hit the billion plus Mark every month I'm like oh Lord this feels so awesome thank you for letting
me continue to have the best job in the world every single day and for so long and I I just continue to look at it like that even when some months are down months and there's Hills and Valleys like anything else but I think when you just zoom out and you just focus on the long game and realize okay this is a journey you know it can't be winning all the time or I have nothing else to learn what are we doing here you know so I I still really do this is honest I still
feel like a kid in the candy store with all these new experiences because what was true four months ago isn't true now and what's true right now isn't going to be true in four months from now so it still feels fresh and I think for anybody that loves social media and love storytelling if you are a student of it it's going to continue feeling fresh for you because it's going to keep you on your toes y all right guys you're listening to adly make sure to check her out across social media a d l y
check out her company there she has mentoring she can teach people out there Brands if you're listening obviously a lot of you guys are uh make sure to talk to her when you're ready to go viral uh and this is important to me you know we don't do ads here this is a business you know that I'm funding because I really want people to have these discussions about money and you guys notice that with these podcasts I could be reading ads to you for 6 7 8 N9 10 minutes at a time I don't do
that um so not I'm against it obviously my job my business is working with brand and paying influencers to post I'm not against it I just want to keep this a cleancut experience because I want you to have discussions about money I want you to share this with your friends your family your followers your staff and have blunt discussion with them if they want to be in the social media space well you should be telling them to follow adly you should be telling them to listen to podcast if they want to be in real estate
go back and listen to some real estate podcasts that we've done and talk about real estate have blunt discussions about money in your households in your offices in your schools because money is a tool is definitely not the root of all evil you know you paying for your mom's medical bills you paying for food for your friends and family you paying for trips you paying for expenses you paying for clothes these are all necessities and tools in your utility of your life and we have to have discussion about it we have to take out this
old silly narrative that's rude to talk about it you can talk about salary and rates and loans and interest and FICO and IRS and taxes and all the things that are real life in our world and so I just implore you that when you listen to podcast like this whether it's episode like today with adly about social media world or it's about real estate Fitness business whatever have these discussions share the podcast with your friends and family and we'll see you guys next [Music] Monday
