all right now we're going to talk a little bit about advertising and what I want you to understand is that you're gonna have to learn how to crawl then walk then run then we can sprint and then we can do a you know we can take everybody with us okay so the first thing I want to show you because I'd like to organize these videos a little bit and in a way that if you you want to do one specific thing then there's a video for that I don't want to jam them all in one
long video but give you bullet points that way you can go through and if you if you forgot how to do a boost post or a video views' ad or you know anything like that that there's a quick quick reference to it so the first thing I want to talk to you about or show you is probably what I call the low-hanging fruit the easiest thing to do to get page likes page engagement interest and so on and for the easiest bang for your buck is our post boost posts you're boosting your post now I'm
going to give you an example and and before I do that actually let me they may share something with you is all the stuff I'm about to show you and all the videos is tried and true and by myself not somebody this is in theory I've done all these things myself very successfully I mean I've spent thousands and thousands of dollars in advertising but there's a reason behind it is that it all comes back with profit okay and let me give you the example let me give you something to think about and I've said this
before if you've ever seen any of my other videos if I hand if you handed me a dollar and I gave you a dollar back you could run ads all day long right because there's you didn't lose any money but if you handed me a dollar and I handed you two dollars back that's where we want to get to okay and that's I've learned how to do that and it's it's it's amazing and it's so cool and it's it's awesome and if you follow me as I go through these I believe that you're gonna have
a good chance of really doing well with with what is what a lot of people can make complicated and can be very detailed but if you're if you're kind of just you know you're not to the point that you're gonna outsource everything but you did the point where you have to do some of this stuff yourself this is the perfect training for it okay so first thing I'm gonna do is we're gonna do boost posts because like I said it's the low-hanging fruit it's easy to get to okay so this is a page that I
the admin and it's a good friend of mine his name's Ron Rhodes Cink and Ron rhosync is a quarterback coach in fact he coaches my son he's a very high level coach he's got a lot of kids that have gone gone d1 and he does a tremendous job and he's here locally okay so what I've done is I've helped him set up his blog page I've said helped him set up his fan page and so on because it's just a tremendous service that he offers to the offers of the kids and and especially mine my
mom obviously I'm a little biased that I think I got a star of my hands so it's good but let me let me get to the point here is let's go through and look at this now the boost post is is this is you have made a post on here I'm gonna give you some examples we're gonna scroll down to a post right here okay and I'm actually gonna scroll down to my son's I know I did this I put this on here okay now you see that I have on here I took a link
from his web page and I posted it on his Facebook page and it populated the image and so on and it's the same thing I did with this one above it okay this one's a little more details so let me talk a little bit and then I'll show you what I'll do with the other one but what I did is I typed in Wildwood a season and I took this from stuff that Ron had already talked about of his kids and it was a blog post so if somebody was to go and and click on
the thing it would redirect them directly to his blog site which is my objective ejective my objective was running a boost a post is usually to get somebody to go somewhere okay as an example if you saw the other video on setting it up we talked about the church if I was to try to get them to go view something on my church I would make a short post with with with taking the blog post link and putting it on here that way as soon as they clicked on this post a picture or the link
it takes them to my blog page okay so so that's all set up and maybe I'll show you exactly how to do that here in another video all right so I'll go back to my Suns here anytime you make a post if you're if you're and you can't you can only do this on fan pages excuse me it will now offer you the boost post option now you have to have already set up an ad an advertising account so that you can do this automatically and you know they do that and put it on your
credit card but here's the cool part the best part about Facebook advertising is you can start out with very very little money to test everything like I test everything I verify it on a scale it basically is how I look at everything so you know you set your account up and so on and maybe I'll do another video on that one as well but anyhow so you go here and you're gonna click boost post the nice thing about boosting posts is very little to think about for your very first thing that you're trying to do
okay now assuming that you already have people that have liked your page this is the perfect option this is the option that you would always sort of do if you want to hit new people that already are fans of your page and here's something to think about or something that you may not be aware of if you've ever had page Envy on people that have had pay pages that have like a you know 50,000 people that like their page understand that unless they're making their unless they're paying for people to see it Facebook the organic
traffic scenario does not hardly exist anymore at all so it's a level playing field to say the least but what you want to start my phone ringing but what you want to understand is that you can you can go out there and get to your people very very quickly by just paying a couple dollars as little as $5 $15 $20 whatever your budget is to get more people to see that now the cool part is is when you sit these posts up you may want to say make comments in the bottom because if you if
you have somebody make comments or people engage with your post Facebook faithful Facebook's algorithms are gonna push that out to more people quickly okay so but this is kind of like that lighting the fuse situation and you know we're waving a flag and say hey check it out this is something you like so they've already liked your page you've clicked to boost the post and this is what comes up okay now you can send it you click this button here and it will send it just to people that liked your page so if you just
have something maybe private that you're not really trying to engage everybody into doing something else send them directly to the you know just send them directly to your like your page thing but in most cases I would do this one right here it says people who like your page and their friends because a lot of times your friends have stunt friends have things that are relevant and in common with other friends so it's a it's the perfect thing so I would assume that people that like Coach sink that people have liked my page more than
likely all like football of some sort and maybe this would be something they'd be interested in as well but they don't know about my site yet so it's a it's a great option and gives you a little bang for your buck okay now you'll see here the total budget I can set it it starts out at five dollars and it shows me the ad estimated people that I reach now I can't adjust my budget and it will increase my amount of people that it reaches obviously okay so you you know you pay to play you
know you pay to play the other thing is is you can set how many days you would like to spread out so you can set seven days or three days or whatever it might be for your five dollars now you're not gonna get you know you might have a handful of people if you got a small group of people that have liked your page already you're only have a handful of people that are gonna go on there and you know click on or it's gonna be viewed by do the fact that it's just a small
group okay but anyhow let me get back to this so you can choose this you can run the ads you can pull up the calendar and so on to see that okay and then you'll see my credit card is already in there so we're good to go and if I just wanted to boost this to people who like my page I would go here click boost and then Facebook would let me know this that if it's approved okay and usually you'll get approval back within a few a few minutes a lot of cases if you
do a lot of ads you get used to adult they'll fire them off pretty quick some of them might take as much as 24 hours okay something like that but typically when you're making the ad you just want to make sure that the image doesn't have a ton of words on here and it's relevant and you know there's nothing offensive or anything like that on here but it's real simple to push the boost post hit your audience and you're good to go right out of the gates okay so that's just the boost post thing I
know it's you know a little longer than expected but it's the perfect low-hanging fruit way to generate traffic for a post generate traffic for your page build up your likes because a lot of people will go through here and like your page why they see that in your feed like the post comment and so on so it's a great way to branch out and get to get yourself noticed right out of the gates on that so boost post that's how we do it and I'm going to go to the next one here a little bit
