What's the deal with resell rights? Can you just buy a product once and get paid over and over just to sell it? Well, yes and no.
You see, I've made hundreds of thousands of dollars with resell rights or PLR products, and in this video, I'm going to show you the good, the bad, and the ugly. I'm gonna show you some of the major flaws with resell rights products; I'm gonna show you how they work, the best ways you can promote them, and a couple little tips that'll skyrocket your earnings. And we're gonna go behind the scenes of some big players that are making as much as $50,000 to $70,000 a month with these PLR resell rights products, and we're starting right now.
[Music] Back in the year 2000, I was completely broke and I had just spent $67 on a membership site that promised to teach me how to make money. Now, this membership site came with lots of PLR articles that I could put on my website and sell. So, I paid the $67 one time, and I was able to sell these different reports and products.
Whatever I sold them for, I would get to keep. So, I set up my little site with PayPal, and for the first couple of weeks, it didn't do anything. But I'll never forget what happened on July 4th of the year 2000.
I went down to my dad's house to have a barbecue for the 4th of July, hung out all day, and came home after swimming and hanging out, and eating hamburgers—which my dad likes to overcook. When I got home, I found out that I had made three sales of a PLR product for a whopping $21. Now, you might be saying, "Mark, is $21 bucks what you're gonna buy?
A hamburger that's not overcooked? " I mean, that's not that much money. But the secret lies in the fact that I made this money while I was gone, not doing anything.
That's right! My website generated $21 without me doing any extra work. I simply put the PLR products on my site, put an order form with a ClickBank button, and it didn't matter if I was working or not.
People could buy that product round the clock, all day, every day, and I could get paid. Those three sales at $7. 77 each were an eye-opener for me.
Now, I'd heard about PLR before when I was a computer salesman. Someone came into our shop and told me how he was making $200 to $300 a day reselling legal forms on the internet. Now, this guy had a normal day job, but he set this up and was actually making more with these PLR products than he was in his day job, and he didn't even have to work as hard because it was all automated.
So, private label rights can be very lucrative, but there are some things you want to watch out for. If you don't watch out for these, you're going to be one of the other millions of people promoting PLR products hoping to make a buck. And when everyone does it, the profitability goes down.
So, before I get into the ways that you can make money with private label rights, let's talk about how this whole thing works, anyway. Now, the idea behind PLR is that I purchase the rights to something—a product, a software, a video, a course, or even a bunch of templates. I purchase that for money one time.
Now, once I've purchased the rights to that product, I can then set up a website. Usually, they will actually provide me with the template and the sales letter. I set that up with a simple order button.
This order button can go to ClickBank, PayPal, Stripe, or any other merchant account, and when the customer clicks the button to buy, I get the money, and the customer is automatically delivered the product that I bought the rights to. It's actually very simple, and there are several different types of PLR or resell rights products that you can get. The first type is known as GR or giveaway rights.
These are giveaway rights where you purchase the rights to be able to give something away. This works really well if you're building a mailing list and you need something to give them in exchange for their email. You could say, "Put your name and email in the box, and I'm going to send you this free report or book on how to do whatever it is they want to do.
" This is a great way to build your mailing list really fast, which, as we know, can be super profitable if you run it the right way. The second type of resale rights is known as regular resale rights. This is where you purchase the rights to sell the product on your own as the product owner.
Usually, these will include a sales letter, graphics, and all kinds of things that you need to make the sale, including the thank-you page that they get after they order. You simply link the button that's provided to your PayPal, ClickBank, or whatever merchant account you're using, and when the customer buys, you get paid, and they get the product automatically. This can be set up very quickly, and you can start taking orders instantly.
The third type of resell rights product is known as MRR or master resell rights. Now, master resell rights are where you're buying the rights to actually sell the rights to the product. So, where someone will charge you for the rights to the product, you can now charge other people for the rights to sell the same product that you just bought.
It's like a big giant circle, and now you can charge people for the rights to sell the product that. . .
You bought the rights to this. It can be extremely lucrative, and we're going to talk a little bit more about it in just a second. But the key here is being able to drive the right traffic at the right price or even get it for free so that you can sell your product to the right people who are looking for what you have to offer.
Now, in addition to those three types of resell rights products, there are also some rules that you need to follow. Here's an example of the rules that you'll see on many PLR or resell rights pages: Can the product be packaged? That means can you offer it in a membership site or alongside something else, or do you have to sell it as a standalone product?
Can this be offered as a bonus? Can I give it away as a bonus for someone who purchases another product? Can it be sold at any price, or does it need to be a fixed price?
If I'm selling a product, does it have to sell for $12. 99, or can I sell it for whatever price I desire? Can it be added to a membership site?
Now, of course, you can add the product to your membership site if they're purchasing the product and they need a membership to see it, but this is talking about can you add it to a membership site with lots of PLR products in it to make monthly recurring revenue. Can you put your name and website on the sales page as the author or creator of the product? This is really important for rebranding.
Can you convey and sell personal use rights? That means can you give the rights to the person to be able to use it for their clients or businesses that they serve? Can you convey and sell the resale rights?
Can you resell the resale rights? That's what that's asking there. Can the product be given away for free?
This is important if you're doing list building and giving the product away. Can you add it to a free membership site where the customer just signs up and gets all the products for free? Can you use the graphics on other parts of your webpage that aren't promoting the product?
Can you sell the private label rights to other people? And lastly, can I claim the copyright? Some products let you; some don't.
So, you want to make sure you take a look at the rules before you start your campaign to market and advertise these products. If you don't, you could get in some hot water. Once you look at all the rules and set up your site accordingly so you can sell the product, it's time to start promoting it.
But how do we promote these products in a way that's going to make sense financially? Well, first of all, in order to sell the product, we need to get some traffic. We need the right traffic that's interested in whatever this product's about so that we can get in front of them and make a sale.
Some of the ways you can promote this is with SEO free traffic. This is where you would simply find keyword terms that people are searching on Google, Yahoo, MSN, and other search engines, create a little article or site content piece that talks about something that is taught in the PLR course, and drive them to order the book for more info. This is a lot easier than it sounds, and it all starts with finding the right keyword.
For example, let's say we want to promote this book on the 10 steps to getting a better credit score. I could simply make articles on things people search for. If you look at this list here, you can see that the words are very non-competitive and people are looking up very specific things like “730 credit score” or “580 credit score.
” We can make articles on all of these credit scores people are looking at, and we could talk to them about how to improve from a 580 to a 700, or a 730 to an 800, or a 529, or whatever it is they're looking up to whatever it is they want to get. We can sell this book in droves by providing little articles and information on what people need to do for their exact credit score. Believe it or not, people are actually looking up their exact credit score, and it's very non-competitive.
We could see here a zero competition score for “668 credit score,” which is looked up over 700 times a month, and it'll only take you 45 minutes to write this article, or you can outsource it. That article is going to get you traffic each and every month and make sales like crazy. Why?
Because these people are looking for ways to improve their credit score. Just imagine what would happen if you had 50, 100, or even 200 articles about the various credit scores and what people can do to raise their credit score. This would drive tons of traffic back to your website for free, and every time you sell the book, you'd get paid.
That doesn't even count all the money you could make with affiliate products such as checking your credit score, getting credit cards and loans, credit repair offers, and more. So, there's a lot of money to be made in this market, and you can use PLR to kind of jump-start it by having your own product and getting paid instantly. Some other ways you can get traffic is by posting helpful stuff on forums.
You could simply go to forums and answer people's questions about credit repair or whatever your product is about and lead them back to your site, saying, "This is the book I used to get the information I helped. . .
" You know that there's over 700 pages of blah, blah, blah, blah? Go here to get it for an instant download. They will then go from the forum over to your site and buy the product, and you'll get paid.
You can also build a mailing list and mail them different articles from the product, and then have a little link that says, "This is taken from the product; click here to purchase it. " This is a simple method I've used over and over to drive thousands of people back to my website and make tons of profit, so don't overlook this one. You can also use paid traffic.
However, when using paid traffic, you want to be careful because you want to assume that your product is going to sell one out of 100, which means if the product is seven dollars, you need to get traffic for less than seven cents a click or it's probably not going to work. So keep that in mind. When you do pay-per-click traffic, it's also good to have other affiliate offers alongside it.
When I was doing my recipe site, I was making three hundred dollars a day with affiliate offers, and I was selling maybe five to ten copies of the book a day, which added an extra hundred to a hundred and twenty dollars in pure profit to my pocket just by adding the resell rights product. You can also set up YouTube videos teaching various things that are included in the product. Maybe you could show them a tip about how to get a better credit score, or a quick tip about cooking a recipe, or whatever it is the PLR product is about.
You simply take them from the video and send them to your website for more information. On the website, you have a link to buy the product, and again, when they buy the product, you get paid. Then lastly, we have affiliate promotions.
Because you're the owner of the product, you can actually now get affiliates to sell the product for you, give them a commission, and you keep the rest. It's very simple to set this up; however, getting the affiliates can be a little bit difficult, so you want to make sure that you have something that will attract them to sell your product. Now, all that sounds pretty good, and you could start making money with PLR immediately, but what about the bad and the ugly?
Well, what you want to watch out for when doing PLR is the fact that lots of people can do the same thing. Anyone can go out there and buy the rights to a book, use the sales page provided, and sell the product. This leads to duplicate content, which the search engines don't really like, which is why I recommend my SEO method.
When you're doing pay-per-click, some of these products are really low quality, so you want to make sure to vet them before you sell them and ensure they're actually good quality and not teaching a bunch of junk. Because let's face it, some of these products are total pieces of crap, and it's your job as the business owner to make sure that the product is up to par. After all, this is your business, and you need to treat it like a business if you want to make some good money.
And now, drumroll please, let's show you the top two tips for making big money with PLR products. Number one is to remember that a lot of people who are making a lot of money with PLR products actually have PLR resell rights membership sites. That means they have sites that sell PLR products to people looking to make money online.
No surprise there, right? There's lots of money in making money, and I actually had a friend years ago who was making fifty to seventy thousand dollars a month simply by buying the rights to products, checking them out to find good ones, putting them in a membership site, and charging seventy dollars a month for people to have access to all the PLR stuff they want that they could sell on their own. Now, when doing this, you can make a lot of money, but you need to make sure that the rules, as I mentioned above, allow you to sell the master resell rights.
If they don't allow that, you can include that in your membership site, but if they do, you can add it in there and make money over and over each and every month just by having these in your membership site. Setting up a membership site is very easy; you can actually set one up for free, or use the software that I like to use, which is about 150 bucks one time, and you could set it up in an afternoon. I'll put some links in the description, and I also have a full report on how to do everything mentioned in this video over at downloadmynotes.
com. And bonus tip number two is that you can use these PLR products as a starting point. What do I mean by that?
[Applause] Well, quite simply, you want to use the PLR product as a starting point. You might have a book or course on credit repair, and let's say this book is about 300 pages and has some good info. You can then take that info, and you can make videos and turn it into a little video course.
You can link them to calculators so they actually have tools to calculate various credit things and credit scores and stuff like that. You can also have links in the book to credit affiliate programs, which will pay you money when people check their credit, get credit repair, sign up for new credit, sign up for new credit card offers, loans, and a lot more other stuff. So, what you want to do is take these products and build them out by adding value.
You can add value by simply making little videos on each chapter that's in the book, making an audio, or interviewing an expert in the field. What this will do is build the product and increase the value, allowing you to sell more. Since you're adding your own touch to the PLR, you are now going to be in a world of your own because now it's kind of like your own product that no one else has the rights to sell, since you've beefed it up a bit.
The cool thing about this is you can actually take the videos and materials that you used in the course and utilize them for pre-promotion. You can put it on YouTube, write SEO articles, share it in forums, and anywhere else you want to get traffic. As you can see, using private label rights is a great way to make money online, but you have to watch out for a few things.
If you follow the advice I provided in this video, I think you'll get some good results. If you like this video, make sure to subscribe, click the bell, and give this video a thumbs up. Additionally, hop over to downloadmynotes.
com to get the full notes from this video so that you can start selling PLR products and making money right away!