the average landing page converts just about 9% of the traffic it gets but the average landing page also makes a ton of mistakes either leaving important stuff out or including too much that nobody needs that's why I'm just going to make it really easy on you with the proven landing page blueprint that easily doubles on that 9% in fact this layout routinely converts it over 20% just because of how simple it is and how well it plays on good oldfashioned human psychology so let's see what works so well starting with this top section what we
call the hero section and since this is right up top this section is going to need to do most of the heavy lifting on your whole page cuz guess what if people land here and this section doesn't give them all of this they're not going to make it any further down and of course I'm going to explain each of these elements but first let's just talk about what a landing page like this is even for you know pretty much anytime you're directing someone to a specific page to get them to take you up on one
specific offer that's what a landing page is this could be for a lead magnet to get people on your email list or a free consultation with you to book an appointment or to buy a product and since it's meant to just get people to take one specific action this page needs to make them not only feel confident enough to take that action but it needs to make it incredibly clear and easy for them to do it too so you'll notice that something is missing here can you tell what it is it's the navigation and that's
very much on purpose you know you ran an ad or a social media campaign to get people here for one purpose so let's not give them a bunch of ways to exit that flow okay so now let's talk about what is here starting with the headline this should basically be based on the big idea the result or the transformation that your offer promises not just the thing that you're offering because it's super important to keep in mind that people don't buy products or collect services or lead magnets just to have them right they're really buying
a better future and a better version of themselves so lead with that first but I realized that on its own might be a little fluffy or at least unclear right so let's bring it back to reality with the how you're going to get them that result right here in the sub headline you'd basically just call out the actual thing that you offer here and in practice this might look like never make the wrong higher again again with our you know seveno hiring checklist or look 10 years younger with customized skin care for any age and
when you do it this way it hits on both the emotional buyin and The Logical backup that's really needed to get pretty much anyone to take action on what you're offering okay so next we have the CTA or the call to action so this can take on a few different forms here I have it as a really simple form that people need to fill out in order to sign up for something or download a piece of content or it could be a simple calendar booking tool if you're trying to get people into a consultation or
appointment or it might be as simple as a buy now button it obviously just depends on what you're selling here but now it's time for a few uh rules for the road when it comes to opt-in forms if that's what you need here so first what I've done here I've kept this very minimal you know try to keep the information you're asking for to the bare minimum if you're trying to match ciz conversions cuz the thing is landing page conversions are going to drop really significantly the more personal information you ask for especially if you
ask for things like phone numbers addresses that kind of stuff most people that get here just don't know you enough yet and they don't want to give out that kind of information so if you're offering a free lead magnet to build your email list a simple first name and email address are really all you need there so let's talk about the CTA button itself you want to make sure that the text on that button is super clear about what's going to happen once they click on it you know will they get their free guide will
they schedule their free consultation putting it that way eliminates the mystery that can just trip a lot of people up so don't say soft things here like you know let's go or the dreaded contact us and it's interesting a lot of Studies have actually shown that when you rephrase these uh CTA statements with the words my or me as in send me the free training or book my free website review session conversions actually do seem to go up when you phrase it that way as opposed to you know get your website review session so now
is where the real Jedi Mind Tricks start coming into play so see this little text right here underneath the call to action and no my lawyers did not make me put that in there it actually serves a very clever purpose so 71% of people are just really leery about filling out forms like this this because they don't know what you're going to end up doing with their information as a matter of fact Marcus Sheridan who's a pretty genius level sales and marketing guy ran this experiment where he found that addressing customer fears like email spam
or personal data use on his landing pages that increased his form conversion rate which is why we just want to come right out and say don't worry we're not going to share it your info is safe with us and this one little line right here can increase your conversion rates by 7 % all by itself okay so next we have some mini social proof I have it like this to show third party star ratings and the number of reviews and if you have lots of good reviews on the internet this is a great thing to
include here honestly you could even just get away with showing your overall star rating then showing what platform they're on like Google reviews or Yelp and if you didn't have reviews here you could use logos of businesses you've worked with if you're B2B or you could just say text how many people you've helped or how much money you saved them how much time you saved them or you know whatever statistic is relevant to your offer the whole idea for this is really just to show some kind of proof that you can deliver what you say
you can and that's why I really like this to be third party review info it just makes it much more unbiased and people tend to trust it more because at the end of the day this is here purely to build trust before they even need to scroll down and the last element we need to talk about here is the image over here on the right so what generally works best is a photo or even an illustration like I have here of a person or people either using what you're offering or enjoying the end result of
it so it should definitely be some kind of a customer standin type of image not one of you or even something just of your product or your lead magnet cover necessarily showing it being used is actually going to help people connect more emotionally to it now for my lead magnets like the one you're seeing here what I usually like to do is I I like to mock it up into an iPad or something and then show the screen with someone holding it that just helps it feel much more tangible like it's a real thing as
opposed to just you know slapping up the cover and calling it a day so that is a lot in just this one section but if you do it right and you include all of this you'll get a pretty large chunk of your traffic to opt in right here without even having to scroll down but for the rest of them there are definitely a few more simple sections every landing page should include starting with the benefit section how does your offer make their life better now it is important to say here I'm not talking features features
are really just things but benefits are what those things can do for you so let's take a look at a landing page that gets this right it's the farmers dog.com and take a look at these three benefits never run out so this could have easily just said something like schedule delivery but that's really just the feature that makes the benefit possible which is never running out of food for your dog then we have health goals which might have just said customized ingredients or you know something like that but your dog being healthy is the real
benefit not the ingredients themselves so the easiest way to get to your benefits is to start with all the features that you include with your offer things like 24/7 support or if it's a lead magnet maybe you include a free Facebook group along with it so start with the features then for each one just ask yourself why should people care about this even if it's super obvious to you just write it down then you're going to title each with the true benefit then give a super short you know less than one full sentence description of
the feature that makes the benefit possible and I do highly recommend adding some kind of graphic here whether it's an icon or a photo or illustration that just shows the benefit visually because Studies have shown that content combined with pictures has an 80% greater chance of being read so adding that is definitely going to get people to actually pay attention to what's in it for them next you need to show some more social proof to build more trust and just to show that other people just like them have gone before them and gotten good results
so this is most commonly in the form of testimonials but again it can be logos of businesses you've helped or logos of websites or Publications where your Brand's been featured stats of how many people you've helped or have downloaded your freebie there's a ton of ways to show that you're helping people get results but testimonials are probably the most effective and certainly the most common type to put here so just a few things to keep in mind here first of all keep them relatively short like this length right here that I have I'd say it's
pretty ideal for a testimonial that people will actually read and you should definitely try to choose reviews that hit on either a specific result or transformation you help them get as a result of what what you're offering or they should help overcome a common objection like maybe you have one that says you know at first I thought it was pretty expensive but the amount of money and the time I saved as a result of the investment made it all worth it or something like that that's taking a really common price objection that people are already
thinking and just turning it on its head so that people can see why it's not that big of a concern next you definitely want to try to use the person's photo if you possibly can you know this just UPS the trust level and helps it feel more genuine like hey this person stands by the statement so much that they're actually putting their name in their face behind it it's a small thing that makes a big difference even if it's operating on a pretty subconscious level and I personally always like to use a nice five-star graphic
along with every testimonial it just helps it read as a positive review even if people don't read it because again most people skim websites they don't always read them you know certainly not word for word and I have three here because three just tends to be the number that works best in people's brains you know people's brains are just wired to respond to things in groupings of three I also think it's just the perfect number to show that you're helping people without being overwhelming or taking people out of it and next up we have a
section that seems pretty straightforward at first glance but it actually serves a really specific purpose it's not just an FAQ section that answers FAQs what it's really designed to do is bust through objections proactively so you want to list out not just the questions that people legitimately have about your offer but also I want you to write down those big objections too you know why are people hesitant to take you up on your offer is it money time they don't think it'll work whatever they are just phrase them as questions then write out your best
rebuttal to it as the answer then just pick your best five or six you know objections and FAQs and put them right in this section next up we just have a really super direct call to action you know you can literally just copy and paste it from the top section to give them one more chance to opt in but even the best landing page is only one weapon in your customer generation Arsenal and there's much more to the story if you actually want to get more people to this page and to trust you enough to
pull the trigger but I'm here to show you the ropes and share my complete customer Generation website system with you so just click right here to save your seat to the complete Master Class where I'm going to show you every everything you need and what's possible so click here and I'll show you all of it
