Introducing Universal Epic Universe

Over my 35 years, I’ve often been asked what my favorite ride is. My standard answer is: the next one. We live by the ethos that the next thing we do is going to be better than the last thing we did.

So even though we’ve created some really incredible experiences, we’re always looking to “how do we make the next one even better”. And it really starts back with the origins of our business, back in 1964 with the world famous studio Universal Tram Tour. And from there, we expanded and built the first standalone park at Universal Studios Florida, which really became about “riding the movies”, and that was an invention of Steven Spielberg.

Taking them into those stories, not just the attraction experience, but blows it out into entire worlds.