as of this morning you can see that I made over $421,000 in just over 6 months without taking one single sales call I by accident create a sales system which means that I can make sales at the touch of a button and save the time that most people spend on the phone doing other productive things like this video there are a few main problems I see with taking sales calls in 2024 so let's quickly look into them problem number one when people say no or they say they need more time or need to think about
it or whatever reason they don't purchase your services you've now wasted a pretty intense period of time which could been used doing something so much better there are literally 10x things that you could do instead which I'll get on to in a second two people that are ready to buy and those of which that are A+ grade clients don't particularly like taking sales calls right next to me I have my dog Alfie and he is crazy he's a breed of dog in Australia called a kelpy and we had this problem that every time a bike
went past with a dog he was losing his pain point so I come home look at my misses I go we need a dog trainer I tried looking around on Google a little bit instead I went someone that I knew would have a good dog training knowledge in the area they recommended someone to me so I reach out when I reached out to this person he sent me a list of all of his prices on a neat PDF and he said let me know which you would like and we can start I looked through it
first thing I thought was oh my God this guy is expensive which immediately made me think he was good and second of all I looked through his packages found one that I thought would be perfect for us say I'd like to do this package he goes Co send the payment and we'll pick a date it's exactly how it worked and he was great however in this process if that dog trainer had said hey mate why don't we jump on a phone call together and we can disc discover what would be the right option for you
moving forward and we can talk pricing on the phone I would have run a mile one I don't want to take a phone call I don't want to chat to some random dog trainer I want to know what it is you offer how much it's going to cost me and I want to get a general idea of whether or not you're good or not I got those things from the PDF that he sent me therefore I'm not wasting his time and he's not wasting mine then there's another blatantly obvious issue that many of you are
probably not even know walking into head first that's number three it's something that I call the diary effect if your diary is wide open they know you're desperate as hell you've got all these calendar open slots 8:30 9:30 hold on if this person is quiet enough to be this available they cannot be good at what they do we've all walked past a quiet restaurant and thought the exact same thing that place must be and number four there are just way better ways to make sales than jumping on a phone call so why is it that
I despise hate loath sales calls altogether well let's rewind a second I used to work as a door-to-door salesperson for a company in the UK called ow my postcode was gl1 so I worked in Gloucester it was absolutely freezing and I was selling to People Gas and Electric and they already had gas and electric I'd knock on their doors I go hi my name is James Smith and I'm from Empower they go Empower I thought we with British gas I'd say haha exactly that's why I'm here I door slammed in my face I was told
to off people thought I was there to read the meter and I stuck with this job for absolute months on end until the day that I nearly quit and I actually tried to quit I actually called up my manager and I said to him hey mate I can't do this anymore I'm not enjoying it it's absolutely freezing I said to him I'm not really enjoying this and to be honest even though I'm making all right money I can't see myself doing this for much longer my manager at the time pulled over his car opens his
laptop he goes and he goes James Smith yeah I went yeah he goes all right yeah according to averages you make one sale per $100 he goes that's actually good it's better than most of the people in your team and my head I thought that was pretty terrible and he goes James can I ask you a question how many more sales do you need for the day I said two he goes drop my advice I said yeah he goes knock on 200 more doors that was probably one of the most influential lessons that I learned
about the sale process for the rest of the afternoon I thought instead of wanting every door to be a yes instead I should just look for 100 Nos and one yes will appear I shouldn't get too caught up about it and let me tell you another thing being a 21-year-old door-to-door salesman I often thought that one day I'd knock on a door and some mil would open the door and maybe I would have caught her right in the middle of a little home session of a masturbation you know where I'm going she might have come
out in like a velvety silky dressing gown and gone listen you've just interrupted what I was getting up to so why don't you come in here and finish me off never happened I did get once invited in for a cup of tea by an old lady that had a dog with one eye though only joking but I learned a lot about the sales process through knocking on doors I then made it into the warm and worked in a office which was actually just a sales Center where i' would have to call call companies in the
it sector trying to get their business then I actually went to an IT security company where I'd have to qualify the size of different sales opportunities and then I realized actually a lot of the time this could have just been done over email and I didn't particularly like calling people didn't like particularly knocking on people's doors so I just sent them an email hey what's the size of your business are you interested I preferred that cuz what I came to realize was most of the people I was emailing they were either interested or they weren't
and when they got an email they were like yes or they were like no I was like why am I calling these people leaving voice notes having them call me back them missing me me chatting to their VA hey can I talk to to it was all of this pissing around when in one email hey we've got this you interested was more than enough I would get in trouble for overh hitting my sales Target because my phone calls weren't high enough James you got to hit 100 calls a day I was like I've hit my
target 3 months early then after doing the whole sales thing went into the world of Recruitment and everyone said to me James if you want to work in recruitment you will earn really good money but you'll hate it and I was like how can you earn really good money and hate it and then I started Recruitment and I earned really good money and I hated it and the worst thing about recruitment was many things but I had to wear a suit and tie every day for like 2 years and this was when I got into
like my Peak Fitness phase and I was trying to lean up and there was one time that I took a load of Clen boot roll which is a fat stripper not like a big girl dancing on a pole like a stimulant an asthma drug and I didn't realize we're going into London for a meeting we met with a big company called Ciro and we get in there and I'm sweating right it's the hottest day of the year a wrong day to take clenbutrol we go in there and I say to my boss I'm like look
can I can I take my jacket off he goes only if they take their jacket off and that person did not take his jacket off he had the heat tolerance of someone that does a SAA three times a day and I'm just sat there dripping sweat onto my notepad and after that was like I'm not doing recruitment I'm not wearing clothes for the sake of wearing clothes which is what people in corporate do like what does a suit even do you have way too many pockets and there's too much stress and you got to eyeon
stuff like just it's not for me where we okay so in the process of trying to make you aware that you don't need to do sales calls let's do like a reverse engineering of the entire sales system and structure that I would advise for your business without even knowing it we need to get people's attention that's what we live in right now it's an attention economy it wasn't the same when I worked in recruitment but anyway at the top we have organic and we have paid content that's your two way of getting in front of
people you can pay through paid ads and do it or you can actually do organic and create content build a social media Following over time reputation whatever it is now some people think if you've got subpar crappy content that you can just do paid ads and you can skip the whole process having to get good at producing and talking to camera and even I will do this edit myself but the reality is if you just do paid ads with poor content it's like trying to polish a turd you're probably better off at mastering the organic
content and then when one post is a lot better than all the other posts that you've done first of all you say why was that and can I imitate and replicate that and two maybe boost the post that's doing better than all the others if one post that youve done is getting more email addresses or it's growing your account more than any others that's the one to boost you don't just take a crappy post that hi I'm selling this please buy it and put some money behind it and hope for the best because then you
have a bad experience with paid ads but anyway this isn't a paid ads video so once we Master the ability of organic content maybe a little bit of paid on top we need to ask ourselves what do we do then well we don't really want to sell to people on social media because it's similar to going on the dance floor in a night out and going hey do you want to have sex with me because although that person might want to actually have sex with you they're probably going to say no and they're going to
say no because of the circumstances and the situation they've just come out with their friends having a good time they dancing although they might want to have sex with you they would probably rather just give you a little bit of contact information so we can talk away from the dance FL at another time and the person that walks away from the club with all these numbers on their phone is going to be able to message them take people on dates and from the dates they're going to you know if we were to look at the
door knocking days we could say every 10 numbers four dates every four dates going to get banged twice whatever but rather than asking for their number in this context the best thing we're probably going to want to do is take their email address and this is where I call it a squeeze page some people call them lead magnets but in essence we want to squeeze that person in front of us for their contact information now there's a principle in sales that I learned from my shirt wearing days called whiff him what's in it for me
if there is nothing in it for me I'm not going to do it like this video what's in it for me well within the last 30 seconds of this video I'm going to present an offer that you would be silly to take up in the world of absolutely everything around us if we do not give something of value we will not get anything back if I didn't provide people with a calorie calculator or free trial on my app or with years of content generating Goodwill I wouldn't have got anything back from them so you need
to decide what to give someone and now if you were to list out 10 problems that your avatar faces which is the person you would most likely to do business with you could probably strip away five that aren't that good you left with five really big problems now you can create five really big solutions for those and then pick which is the easiest one to deliver and find a way to deliver it you're probably thinking I'll make a nice P don't do PDFs right it's 2024 people are sick to death you DN PDFs do something
a bit more creative something that's really doing well at the moment is something called an email autoresponder which is a series of emails that you get so let's say you like sign up to a list sometimes it's oh it's been seven days how did you for instance you're a business owner you probably like more sales probably like the ability to work remote one day you probably would like the audience that you feel like you deserve because you work so hard cool so for me rather than going download my PDF I've got this PDF take my
PDF it would make way more sense for me to say hey why don't I give you 30 ways and 30 days to revolutionize your business and we send them to you every day via email and they will take no more than a minute to read you going oh it sounds kind of cool for my email address that's some good value this handsome bugger in front of me has done quite well with his relative businesses so I can access that information for just an email address wow well I'll put a link in the description for that
but don't get distracted you must have something of value you can give to someone for their email address in return now a brief introduction to why email marketing is probably bigger in 2024 than it was in 2014 when everyone thought it was going to be dead I'm at my desk now now anything that needs to be paid pay off my credit card pay my counsel rates whatever it is I do it at my desk so if I get an email about something chances are if I buy it I'm going to buy it at my desk
when I'm doing my emails if you try and sell to me on my phone when I'm out and about and I'm having a poo not going to happen I got ADHD it's not going to happen if you want my attention you got to send it to me via email I even send myself messages via email so that I don't forget we've also got something called The Right Time effect that if you sell to someone and they're just not interested at that time you can keep peppering them as long as your emails have enough value or
they're entertaining or they're fun to read you can just keep sending them and some people literally have read my emails for months on them before they join which probably leads you on to thinking okay if you're going to email them then what do we send them a buy now button no we send them to something called a landing page now our landing page isn't necessarily a website it's a page with one purpose to convert someone to buy from us on this page we do not need loads and loads of copy loads and loads of text
we don't need your life story we certainly don't need a small book ultimately the page must tell us what it is they're selling why they need it how much it costs what they get why they should trust us and in 2024 one of the biggest things I think that I would recommend for you guys to have on your page called a vssl it's called a video sales letter but really it's a head of video of you explaining what it is that you're selling the second link in my description is to my business mentorship now at
the end of this video if you want to sniff that out you can have a look at not only my landing page but my vssl at the top which is a well put together video of me telling you exactly what it is that I do so here's the beautiful thing right if you're someone that's done sales calls and had them as a massive part of your regime for ages you know the objections that people have you're almost ready for them the second they jump on the call where you're going to go okay cool I get
it that you're worried about price you're worried about this you're worried about that you can take every single objection from the people that you know they have and put it in your vssl I could turn around right now and go are you overworked underpaid and frustrated because you haven't got a real social media strategy to get sales for your business well I've created a course called the no sales course system that you can Implement to your business and you you know I talk to your problems and then I could say I know you think that
this course is going to be too expensive I have a feeling that you're going to want to talk to your partner first so how about this I give you a money back guarantee you are dismantling that the things that they they have and the objections they have so you don't have to get on that sales call with them they just need to watch the video and it does it for it it's like having a robot doing the sales call for you you could then have some social proof underneath it maybe some testimonials from your clients
and I know a lot of you are like oh but James I'm not very confident on the camera I'm not very confident on the camera well have you ever noticed don't know about you but back in my day when I was single when I was on hinge or Tinder or Bumble whatever it was a lot of the girls they look fit in pictures and you meet them in real life and you're like oh my God you look nothing like it and it gave me real absolute trust issues and what I'd have to do is try
and find videos on their socials because when you see someone move you get a better understanding for what's going on when you can see them move here's a Cas in point Cameron Diaz and Jennifer Aniston were not hot enough to be super models static pictures of them they're still fit but it's only when you see them move it's only when you see them interact with people it's only when you see them in video format that you go oh my God these people are beautiful that's why a lot of the dating world is right now cuz
people are that's the dog that needed the trainer that's why the social dating world is right now because people are reduced down to a picture to a static image when really so much even the trust in you watching me right now telling these stories and trying to get you away from sales calls we are accumulating trust I hope between each other where I'm giving you value and in return you're getting to see me do my thing in my office in my home so when we get to the end of this landing page we've hopefully created
a lot of trust in that person so where do we send them a link to to book in a sales called No to buy you shouldn't be talking to people without having their money first it's just a simple principle because it'll make you a lot happier to talk to them hey John thank you very much for joining in I really appreciate you the second I I got PayPal payments from my clients back in the day I get my phone I send them an indiv individualized video John May really appreciate it glad to have you signing
me up because they will have something called buyers regret and buyers regret is why so many of you after you've done a sales call with someone they message you and ask okay sorry I'm backtracking whatever but if you get the payment first you can disintegrate their buyer regret really appreciate you having here can't wait to have you as part of my program and there's a really really incredible way to get rid of buyers regret which I'm going to get on to after this very next point the other reason you want them to buy is cuz
they could be ready to buy right now very case in point yesterday took my car in for service I love my car Audi RS6 best car in the world uh I don't think there is a better car where practicality meets anyway so I go to the service passes with flying colors but they say James you have one tire that's got 1 millimeter left on it it's probably got a month left on it and I was like sake because I've got ADHD right things like this will just ding ding ding ding ding R in my head
forever I'll be like trying to fall asleep in two weeks time and I go James cuz short-term memory seral don't forget you got to get that tire changed and then if I got a flat tire it wouldn't just ruin my day or my week it ruined my month cuz I go James you had the responsibility to remember that you had one me left on your tire and because you didn't remember that you've now got a flat now I'm stuck by the side of the road waiting for break I don't even know if I've got Breakdown
Cover I've got to get my tire replaced I've got to get I don't know if you get towed have I got a spare tire I don't even know if I've got a spare tire so I go straight from the service Place straight to a tire place near me I go there I go look I know there's tread left on this tire but I want them both replaced I'll pay you now because I want this done I want this out my life I want it to be not something that's just pinging around in my brain I
want it dealt with go in there £450 per tire 450 is that it I said is that it but I paid for it they're getting put on in a couple of days it's dealt with I don't want to get on a call with you I just want my problems to go away and I tell you what the second I paid £50 a tire I felt good it's dealt with the money's gone but my problem is dealt with and that's what a lot of people are going to be facing when they come to you so don't
think oh let's book in a call for next way no let them deal with the problem and let them pay you and the way that you can eradicate any buyers regret and make people confident in paying you is there's something you can do very easily that's probably going to five to 10 fold the amount of sales you get offer them a money back guarantee for a week two weeks one month because at the end of the day if they hate the service you've provided they probably should get their money back you've got consumer rights in
a lot of countries where they're legally entitled to get it back anyway not to mention if someone has a bad experience with you through whatever their fault your fault whatever if you refund them they will only have good things to say about you if you don't you just got poisonous people out there that will go to your trip ad Trip Advisor trust pilot and give you a bad review which you just don't want not only that wouldn't you like The Confident say to someone hey look if you don't absolutely love what I'm offering I'll give
you money back then people go oh I don't need to try it I don't need to jump on a phone call I'm just going to pay and if I don't like it I get my money back there's a mattress that I Ed called Nate sleep I'm doing a YouTube video on it in a few weeks best mattress I've ever used in my life but it was like $25,000 us and I was thinking wow can I really spend that on a mattress 30-day no quals money back guarantee I was like fine it's win-win now either it's
the best mattress in my life or I'm getting my money back I might have an annoying trip to the post office or some Freight it was amazing if they hadn't have offered that I probably wouldn't have had the mattress I wouldn't be making YouTube videos about it and I wouldn't be sleeping as well as I am at the moment now if you want to be wealthy enough to afford an eight- Sleep mattress well your business is going to have to level up a little bit so that 30-day business information every 30 days look at your
inbox for free it's one of the links in the description and if you're ready to work with me where we can do deep dives into content strategy squeezes Landing Pages all of the above my mentorship is horrendously underpriced and I'm in there every day I even critique people's landing pages individually you post a video in there and I'll be like oh your Hook your setup was wrong camera angle's not right your lighting's poo your audio is not good enough I literally just kind of bully a group of 1250 people but it's good bullying constructive bullying
tough love some could say and some of them are absolutely killing it so if you want that 30 days free business advice or you just want to jump straight into the mentorship the Link's there if not feel free to comment in the comments and I'll be more than happy to give you advice for free because I'm a nice guy thanks for watching
