so today i'm going into details and sharing this step-by-step for how to execute one of the highest paid side hustle ideas this is a business idea to help you to make money online make money from home and in fact i'm going to be teaching you the exact steps for how i use this side hustle to make money in my business not only that step four of my stats is going to absolutely blow your mind and give you the clarity you need to go ahead and get this done now why am i sharing this with you
i'm sharing this because anybody and i mean anyone in the world regardless of where you live can do this can execute this and do incredibly well so if you're excited to hear the step-by-step process as much as i'm ready to give it to you then show me that you are by hitting the subscribe button liking this video turning on your bell because one it's free two it motivates me to create more content like this and the three it shows me exactly what you like and that means that i will create more content just like this
so go ahead and do that for your girl so welcome back to those of you returning to my channel and if it is your first time on my channel then welcome i'm pummelbassa and i'm the founder of the lucrative lady and on this channel i talk all things sales sales systems and social media in fact my main goal is teaching you the strategies for you to create a lucrative business online so today i'm going to be sharing with you the steps that i use to create a digital product that made 65 000 in only 35
days oh i'm not even kidding this one actually changed my entire business so with this specific idea when you break down 65k in 35 days that's around 2 000 per day as passive income from a downloadable product that means that you created the one time and you benefit from it forever for as long as it is out there if that isn't enough to make your jaw smack down and hit the table then i don't know what is so let me dive in to the steps for you right now first of all why create a digital
product i recently published a video on this channel where i shared 10 massive side hustle ideas and this was number six this is one of my favorite side hustle ideas because it's so easy to execute and anybody can do it regardless of your skill level your skill set it doesn't even matter it's so much easier than creating your coaching business or creating a course because those things take a long time it's also so much easier than writing an ebook which i don't know why a lot of people want to write an ebook ebooks are so
uh last year and the year before nobody's buying ebooks these days it's so much easier because you don't need a million and one words penned down in fact a lot of what you need for your digital products you might already have sitting there gathering dust on your laptop and that is why i love this specific strategy so last year i did a quick experiment i wanted to figure out exactly what it is my audience wanted and how i could help them in fact i'll be very honest with you at the point of creating this my
business wasn't doing all that well it was doing okay you know but you know it was very feast and famine and feast and famine and who wants a business that's feast and famine so that's exactly what was happening and what i realized when i started to do my research is that the very areas that i was succeeding in a lot of people were struggling with and what i found is that the very thing that i thought meant nothing to anybody that you know it wouldn't even help anybody that was the very thing that they wanted
hence came my experience my digital product experiment so i created this digital product and today i want to share four key steps with you step one is all about the key strategies that helps me to create the product step two i'm gonna be teaching you all about how i created buzz for the product step three is all about how i created the actual content for the digital product and step four is all about how to get buyers fast now stick around because step four is where the juice is that is where the good stuff is
so make sure you watch up until the end of this video and right at the end i'm gonna be sharing a bonus with you as well now let's dive into step one step one is all about the key strategies that i use to create my digital product now there are three cool things i want to talk to you about in this session that helped me massively the very first thing was audience who is the audience for your digital product let's say that you do hair or let's say that um you are a wellness coach or
a relationship coach or whatever it is that you do your expertise it doesn't matter what it is but who is the ideal audience for that you've got to figure out who they are so who are they where do they live what is their buying power what is their spending power how old are they what is their gender are they male or female right where do they work where do they live there are so many questions that you've got to answer in this section to really understand who the right person is the second thing you then
want to understand is their pain so first is audience the second is pain point what is it that these people are struggling with what is it that they're struggling with so much that it keeps them up at night that's what you've got to figure out how is you helping them with that struggle or helping them to remove that pain how is it going to truly help them these are some of the questions that you've got to be asking yourself and once i answered that question i realized that a lot of the things that my audience
was struggling with are the very things that i had no idea i even wanted to create as a product because i was trying to create lots of other things that were clearly not working but the very things that they were struggling with it was as clear as day to me and so this is what you've got to ask yourself who is the audience what is their pain point the third thing you want to come up with in this section is the ideal price point now when it comes to a digital product what you've got to
think is lower ticket that means that you want to price it so that it's not too high for the code audience what is a cold audience a code audience or a code buyer is somebody who doesn't know you right just like if you're if this is your first time watching any video right that i have ever created your codes that means you don't know me i'm hoping that by the end of watching this you become warm that means that we have some sort of relationship but the majority of people who are going to purchase from
you are going to be cold your cold audience is your biggest it's your biggest audience your widest audience so this is how it goes watch my hand so it goes from cold to warm to hot right your heart other people who are ready to buy from you you're cold other people who don't know you so therefore you've got to create this product and price it at such a point where people who don't know you they can look at it and go well i don't know this person but you know what this price i can i
can do this i can i can take up my credit card i can take up my cash and pay for this without feeling it without flinching that's how you want to price it and so that is why when it comes to creating a digital product you definitely want to price it on the lower end i'm talking seven dollars nine dollars 17 27 or 37 at the very most the lower you price it the better it is but be careful you don't want to price it so low that people look at the products and not take
you or it seriously so there's a balance to be had there so when it comes to the strategies for coming up with the idea these are the three main things to think about number one is the audience who is it for number two is the pain point what is the pain that this product is going to remove or rather what is the problem that you are solving with this product and of course number three which is mega what is the ideal price point for this so this is exactly what i did for my digital product
this specific digital product i started at nine dollars and in fact what i did was every two days the price increased so it went from nine dollars and it increased by ten dollars every two days through the process of my launch period now why did i do that in all honesty i did it because i wanted to test my market i wanted to test what you know what people were buying what price points they were buying i was testing different messaging different hooks and i was testing all sorts of different variations for this to help
me to figure out what it is my market truly wanted and you'd be surprised to discover the exact price point that the majority of people bought but i definitely started my price point at nine dollars now you may be thinking but pam if i create this product isn't it too valuable right for me to price it so low that's not how to think about it when it comes to digital products you're looking for mass buyers you're looking for numbers you're looking for a lot of people to buy it's not the time to think i'm going
to charge thousands or 100 for it that's not the point of this digital product when it comes to a digital product you've got to look at it as a segway into your business into your high ticket offer whatever is on the back end you've got to look at a digital product as the segway into that now that leads me into step two step two is all about how to create bars for your digital product now creating a product is one thing selling it is yet another thing the first thing you've got to think about when
it comes to creating bars for your products is scarcity yes scarcity is the name of the game a lot of people want to launch their products and begin promoting their products today because they want to launch they know before your launch date you've got to start creating the bus a good two weeks beforehand by creating scarcity by talking about your products on social media talking about the pain points the problems the audience remember the very things i talked about in step one these are the various things you've got to do to create scarcity you've got
to have your audience so excited it's just like when apple released a new iphone when they released a new iphone have you noticed that uh people queue up like i'm talking back back back they queue up because they are expecting because there was a buzz created and that is the effects that you want to have for your digital product people want to be waiting in line so that it is sold out the moment it is launched so here are some of the ways that you can do that number one is to start telling stories about
the struggles related to that product number two is to begin posting testimonials if you have any success stories even if they are yours start to talk about them online number three is to make sure that the product is something that people can use immediately and put that into your messaging number four is to discover the various different sectors or different groups of people that could use the product and start to call them out so for example with the digital product that i created i knew that so many people could use it so whether you are
a wellness coach or a business coach or um you sell hair or you sell clothes whatever it is that you sell i knew this could help and so inside of my messaging and my social media posts i started to talk about how it could help the different types of business owners out there that way i was calling them out and i was essentially increasing my buyers next is if you have an email list use your email list sell on your list because your email list are already people who know you they like you they trust
you hence why they are on your list and that leads me to the final thing once you have buyers make them affiliate invite them to promote the product for you this was exactly what helped me what i did the moment people started to buy my products i invited them to promote along with me so that they could get a card from the sales and so they did they joined me and it was amazing i'm talking a lot of people promoting this stuff which meant that i didn't have to work so hard now let's move on
to step three step three is all about creating the contents there are five key things that you need when it comes to creating the content for your digital product the first thing is the format what is the format going to be is it going to be a pdf download are you going to have a video that goes with it is there going to be some audio are there going to be bonuses these are some of the things to think about because the format is very important when it comes to creating the product the second thing
is when it comes to creating the product i want you to think about how to create fomo what is fomo fomo is the fear of missing out so as you create the assets for your digital products think about how can i give people the fear of missing out those people who won't buy and so that's one of the things you do you start to talk about it in your messaging in your emails create videos create reels etc to show people what their life would be like with the product and what it would be like without
the product next is you create your assets now the three assets that you need are a sales page a series of promotional emails and a series of promotional posts once you have these things you are ready to go to market now let's talk about step four which i said was the best bit step four is all about how to get buyers fast and the biggest tip that i want to share with you in this section is to market your digital product before you create it i've seen so many people spend so much time creating courses
and offers and products and all of these things with no idea of how to market it one of the main things that i do and i teach my clients to do is to sell the product before even creating it why because oftentimes when you've created something you have no idea if people are actually going to buy but if you follow the steps that i'm teaching you and you promote the offer and guess what happens it motivates you to create the product because you already have buyers you already have money in the bank the other thing
that i love about this is that as you are promoting this you're going to get questions people are going to dm you and ask you all sorts of things and that's what's going to help you to create an even better product because now you're creating something that has demand the second tip is to deliver the product live this is something that i love to do oftentimes i market and sell the product ahead of time but i don't just deliver the product i deliver it live so i invite people live and i deliver it because it
helps me to truly help people to get results so delivering it live helps me to hear the questions that will come up answer those questions live and then create an even better product of the back of that and tip number three in this section is to create a pre-order system so put it up on the course platform put your sales page up but put a date and say to people who are going to buy it's going to be available on such and such a date and then in that space of time you execute all of
the things that i'm sharing with you now that leads me to this if you're watching this and you're thinking pam i want to be able to create this then i want to invite you to join me in a bootcamp where i'm going to be walking a small group of people through how to create their own lucrative digital products so that they can hit their fast or next 100k launch now inside of this bootcamp i'm going to be holding you by the hand to help you to come up with the best idea i'm going to be
sharing ideas that work on ideas that don't and helping you to figure out the exact marketing strategy that will work for you and your audience and everything that i have talked about in this video i'm going to be walking you through exactly how to promote this product and sell it even before it is created so that you can root into your launch knowing that you already have money in the bank if that sounds like a good idea to you make sure you click the link below this video and join me inside my digital product bootcamp
where you and i are going to knock it out of the park in this session so that you can create your first or next 100k launch don't forget to check out the link below this video now if you're watching me up until now and you love this then go ahead and make sure you've subscribed to this channel but give me one more thing take a screenshot of this video and find me over on instagram i'm posting the stories and tag me that shows me that you came you saw and you conquered and guess what i'm
going to do as well i'm going to post something from your feed until my stories as well so that people from my account can follow you too so you know what to do go ahead and do that and don't forget to join me inside of the boot camp before we dash make sure you check out this video if you haven't already where i shed the 10 biggest side hustles that you've got to you've got to check out for 2022. thank you for joining me and i'll see you in my next video take care see you
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