Q&A: Am I Happy? & More

so ladies and gentleman welcome back to another Q&A the questions are about to pop up here before we get into today's video can I request that you go ahead and you smash the like button we're trying to get to 300,000 subscribers this year we're on pretty good pace we're not quite there yet I think we're using strides which is my habit slash goal tracking app I think we're projected at two hundred and fifteen thousand subscribers so still a little way to go we're making good pace but yeah if you could smash that like button that'd

be greatly greatly appreciated now other thing if you want to have your question answered how to mix the two up if you want to have your question answered next week all you have to do and this is super super important is you got to make sure that you have turn on post notifications and turn on all post notifications and somewhere within Thursday some random time and Thursday I'm gonna go ahead and I'm gonna post the questions now this last Thursday at the time recording this is actually Monday yeah I think it's Monday today and I

post the questions on Thursday I actually wanted to do it on Thursday night but there was this weird thing where I literally like three times on Thursday I posted the question the Q&A thing and I was getting like a hundred likes on the post but I was getting no actual comments turns out YouTube held every single comment for review I'm not entirely sure why so I apologize if you guys have to ask a question a couple times but learn from that mistake so yeah it won't happen again so let's get straight into it so the

first question is how to read one book a week and the simple answer is you allocate time to do so I think you know I have Kindle in every single book it tells me that average time it takes to finish that book for the average reader I read a little bit quicker than that you know that I have a reader so most books it's anywhere from like five hours to 10 hours on average so if you think about like a book that's 5 hours ok awesome you know that you have to read on average I

think well that's what like 4 hour 45 minutes everyday if it's a book that's 10 hours ok on average you're gonna have to read maybe like an hour and a half now a couple ways to speed things up in queue my guys I've read probably 300 plus that now I'd say probably around like 250 plus books at this point the thing that you need to remember and matters the most is you don't need to complete the book and you don't need to like have a and this is something that like I felt so much guilt

about when I first started reading was like I had to read every single page now what I do prior to reading a book is I go online and I look for book the book summary so that way I can already focus and I can have a clear roadmap of what I'm gonna get from that book and which parts I I should probably you know speed read and which parts I should really focus on and that gives me sort of clear direction and I also just mentally really quick set intentions of what I want from that

book between reading summaries of the book and here's the thing it's not like we're reading fiction books so it doesn't matter if it you it kind of spoils what's what you're gonna learn later in the book is this is this is for the purpose of Education at least the way that I read between reading the summaries as well as setting intention going into the book my reticular activation my selective focus will know which pieces to pick out so that is how I read one book a week it's first of all I just set aside in

45 minutes an hour every single day to read and I do that at the end of the day most of time actually read before bed for some people reading nonfiction before bed gets their mind working on overdrive and they can't sleep for me I could literally read right now I'm reading a read daily with a big debt crisis I can read that book before bed for forty five minutes and you know 15 minutes prior to the time that I meant to fall asleep I'm tired I'm dead so obviously just setting the right amount of time

weekly to do that as well as reading the summaries and knowing that it's fine there are parts of the book that you can kind of skim read and and read ahead and the last thing is it's okay to put a book down and not finish it I said this is something I had so much guilt about but there's a really bad book I read last week that was just honestly horrendous and what I did was I just skim read the rest of it because within the first 15% of me in that book it was quite

clear that the author and marketing like I say the author's name and by the way they were in the realm of digital marketing so I'm not gonna mention their name you know I saw one of their ads and I never I ever ever get any of these like free plus shipping book because they're always just like it's always just pure crap but this one time his seal like his sales page and long-form copy and all the experts that vouch for it like it was incredible so I got the book on Kindle actually and yeah quite

clearly as someone who knows a thing or two about different working it was it was just a horrendous book it's terrible over promise in every single way but in it long story short a book like that I've read the first 15% realize it was gonna be totally crap and then from there skim read the rest so just realized like you starting a book doesn't mean that you have to read every page word by word and it doesn't even mean that you need to finish the book that's all the thing that you have a lot of

guilt about these days if I if a book is really terrible I will skim read the rest of it I pretty much always finish a book but don't feel any guilt around it because it said ladies and gentlemen if you're reading the way I'm reading it is for educational purposes and if you're not getting anything out of the book that's fine move on to the next one next question is scenario you just moved to a new place what is the best way to meet and meet like-minded people guys this is very very easy thing to

figure out it's like we're like first of all in the same way you have a client avatar or you might I would hope the law you guys have a relationship avatar like you know what your or at least because everyone thinks they know what their ideal partners but you have this idea and just kind of from you know people you might have dated in the past or relationship to this that you kind of have an idea of like okay this is what I want in a person or this is what I want in a friend

or this is what I want in a client like think about as I said who who do you want your friend to be and what sort of places do they frequent or everything it might be pronounced like for quaint yeah yeah so for me that is one of the big reasons that I live in Chelsea and London because like the type of person that I'm friends with lives in Chelsea like the sort of dress sense I like people kind of dress like that in Chelsea the type of girls that I like usually dress like the

girls in Chelsea and are from the sort of countries that I like today you know like this is just a perfect example so when you've moved to a new place and you're looking to meet like-minded people very very simple just ask yourself where do these people go usually a good place to start for any digital marketing creative industry actually just a good place to meet people in general is a Soho House you do need to get accepted but get a Soho House membership and that should start you along your path I personally don't have one

I spend a lot of time in Soho house cuz I have clients and old clients that have memberships there for me in London and it's not really worth I don't have one within 20 minutes of my house there's other private member's clubs that you can go to that once again will probably have your ideal sort of person there are restaurants that you can go to and they will restaurants or cafes or even a workspaces that once again will have these sort of people that you want to meet I'd say the easiest places to start without

getting like too nuanced because you can really get quite granular with us like for example I know to achieve my ideal person and I know the restaurants they go to I know the area that they live it like and those are all the places I go to like I like meeting people have the same sort of outlook on life is me in general so long story short anyways the easiest places to start is a private member's clubs if you can join one of those very very easy place to meet people as well as like because

there's a sort of buy-in and I think I think so house is like 80 pounds a month it's like okay I don't wanna be insensitive but for me that's like super super cheap plus you can visit expense it as kind of like a workspace and as I said because there's a certain buy-in like a person is spending a certain amount to be a part of that club and then it kind of almost breaks the ice in a lot of senses so I would say the easiest places private members clubs of workspaces you can meet a

lot of cool people in workspaces and between those three honestly you should be able to meet the sort of people that you wanna be and the last thing is social media like if you have moved to a new place it's very very easy to connect with people via social media that said you need to come across to someone who is worthy of meeting as as tough as that sounds like if your Instagram profile picture your facebook profile picture is a cat realistically you're not going to be the type of person that someone wants to meet

so anyways I hope that makes sense as I said I can go into detail and detail like I've basically optimized my entire life in my entire social life around meeting these sort of super high net-worth dudes that I want to meet meeting the sort of women that I like and sort of women that I'm into and just all at all having a sort of social life that I want to have so yeah that could be a four hour video and of itself the sort of private member's clubs I go to the sort of restaurants I

go to the sort of clubs I go to the sort of social circles I move in etc etc but hopefully that should get you started do you ask your clients to approve all ads before posting them it's hard to maintain non annoying communications of ads floppy need to ask for approval before every new copy any tips yes a hundred percent you used to get client approval before a piece of coffee what we like to do is we just like to get a bunch of copy like every single like every two weeks or every month Kieran

will write a bunch of new copy for a client for both cold and retargeting and sort of different contingencies within retargeting and yeah the client approves it and if one flops that we might make a little tweak you know maybe just a little tweaking we might not ask them and I'm talking like one sentence type thing but if it flops then we'll move on to another piece of client copy and once again because we batch them they can just go through and just make a little amendments on Google Docs of what they like and don't

like the point is guys that's someone's business it's someone's brand a hundred percent they should have a say as to what is how their brand is being represented so yes every piece of client add coffee should be approved but it's it's really not that big of an issue as I said just once every two weeks or one month batch a bunch of add coffee get your client to approve it and there you go just that's your ammunition your work with high amen how do you invoice row as base clients so if you want the full

step-by-step as well as a contract for a base plus percentage abroad just go to the resources section of agency incubator and for the actual logistics of it I think it's week three but very quickly just to answer your question percentage of row as you need to have their card on file you should have their card on file no matter what and you should be Auto billing clients okay so for us the way that like let's say we have a clan there we're charging twenty five hundred pounds a month plus 20% return on adspend and it's

an info product business and let's say hypothetically make that climb thirty thousand dollars after add so let's say hypothetically we spend twenty thousand we make them fifty thousand dollars and obviously that profit thereafter adds thirty thousand at the beginning of the month like literally when they signed they will pay that twenty five hundred and I'll be recurring you know every 30 days and then at the end of the month or technically the end of the thirty day period so let's say the sign on the 15th of this month and they pay the invoice which is

the monthly retainer fee then on the 15th of next month they pay their next upcoming months a retainer fee but then for the last 30 days that is where you take your percentage of Roe ass now one thing that's super super important that you do is you make sure that there's no double purchases or sometimes someone can refresh a thank you pages like five times and for some reason Facebook isn't almost a hundred percent correct with their tracking so obviously the purchase conversion value is higher than technically a ship so for us it's super important

that we're doing that as I said just go to week six I made in CQ air which is a service delivery week of it I said just to make sure that the attribution and the tracking is all correct because you don't want to over attribute and then your client is paying you extra money that you didn't actually make them so as I said hypothetically let's say we spend $20,000 we made $50,000 that's $30,000 after checking the attribution once again just to say hypothetically like 5000 of that was double purchases and and was someone like basically

smashing the thank-you page and once again that shouldn't throw off Facebook's tracking but sometimes it happen and we want to be a hundred percent sure with our clients so now rather than making them 30,000 return on adspend let's just say hypothetically you make them $25,000 return on adspend as an agency what we'll do is we will go through a loom and go through all of that how much was spent how it was made whether there was any double purchases and also that builds a lot of trust with the client and the it shows the client

that you were being honest you're being ethical if there are purchases that you shouldn't get attributed that you're - and you're deducting those and let's say after double purchases you're left with $25,000 in return on adspend from there we just building 20% of that which is $5,000 and once again we send a loom just so they can see exactly why they're getting built and then we build them with their caught on file very very simple if you have any other questions as said just resort to eighteenth Bader or ask in the group or one of

the live Q&A calls what makes you keep going after reaching a certain level of financial comfort what motivates you intrinsically to keep signing new clients I found myself becoming lazy with outreach after signing to clients and then having a certain financial cushion number one is I do my steal to the state I do - be a worksheet and has said anyone in agency incubator you know like SSP your worksheet is one of the things that really just changes everything for people in agency compare so to the state I still wake up and I do my

sba worksheet first thing in the morning and as said that really dials in my my identity what I expect for myself as a person as well as the external results I get but to answer your question first things first as you build a team you will find so much enjoyment in building a team even if a team is literally just like you and a contractor like having that company culture even though it's a small team of to having that company culture and having that person who you guys can drive each other forward it's Jenny the

most fulfilling thing about having an agency in my opinion so first things first of whether I'm feeling up or down my team almost motivates me and we motivate each other and we have this common sense of mission and this this company culture that is that we're an incredibly small team especially for my agency it's technically just meet Dani and Kieran but I want to say I just can't explain how much energy that puts into you the next thing is you have to find a love for the game because you're right I'm at a point in

my life where like money I have no use for it anymore it doesn't even bring me enjoyment like things like and I really started to have to reassess things that I day in my life after example 20 19 I flew first-class and business-class everywhere because in my mind I'm like I am a person who makes X amount of money so I should be flying in a freakin Emirates suite like that is my normal life and then you know reassessing things are then 2019 I'm like just because you can doesn't mean you should so I kind

of scaled back so my expenses even though the amount of money I was making is totally feasible but I object looked at things and I was like what makes me happy and fulfilled and like I most of time when I'm on a plane I'm reading anyways like for me it's such a great opportunity to read an entire book in one sitting so it doesn't matter whether I'm like flying in a flatbed with interruptions when they come in and then they offer you caviar for your twelfth meal of the 10-hour flight as funny as it sounds

I'd rather just be on the window seat with my hood up reading for 10 to 12 hours and that's it and kind of other areas in my life too like I've never had a car but the idea of having a Ferrari like I've been in Cape Town for four months like but even if I had a Ferrari and I've made enough in the space of 24 hours to buy a Lamborghini or Ferrari well pretty much any car cash in 24 hours before so I'm gonna point my life where like that doesn't move I mean I

I've even had a boy in my life where I know that I'm so it's so far past being a motivation for money where like there's not even a real watch that I want to get like there's one or two that I'm looking at him I like they would be nice to have my collection but even at this point like there's not even no watching as many you guys know I have a watch collection worth 400 450 take it as little for the way the whole markets gone recently but worth around like four hundred thousand dollars

getting a new watch doesn't even motivate me so this is a really long-winded explanation to go and by the way it doesn't matter whether you're at a point where you're making $5,000 a month or $500,000 months like you will go through periods where you will have to learn how to motivate yourself because you feel as though you're at a good place in life this is what you need to change your mindset to you need to find a love for the game you need to find something within having an agency that you have a love for

like for me I'm not inherently passionate about having a agency a service based business my love of the game comes from getting as close to productizing my agency as humanly possible my love for the game comes from building a team and getting incredible client results my love for the game comes from systems and processes and streamlining things as many you guys know like my whole philosophy is thinking in systems and streamlining and building systems and stress testing it like like that's where I'm a scientist in a lab and I'm like a little nerd so all

I can say is you need to wake up and you to find a love for the game that is truly my best piece of advice is finding a part of the agency that you have a love for whether the outreach whether your thing be service delivery whether your thing is like I am adamant and my mission is to have the best client service possible for my agency maybe you just are a great people person and you have made it your mission then when someone comes to your agency they have the best possible experience as a

client whatever it is and said find your love for the game because truly you transcend to another level when money doesn't really have any use for you and you just do it for a love for the game one thing I will say is I had two clients you're probably making work like anywhere from 4,000 to 8,000 dollars a month I'm assuming potentially more potentially but something likely that you're charging less than $1,500 a month dude you're still dead broke like I like even at the stage I'm at right now like I don't think I'm even

rich like I don't even think I'm wealthy like until I make 500k Monts profit like I don't even think I'm rich so that's the other thing that I would hope lights a fire in her ass is like dude you should have a beautiful watch or nervous if that's how you wish to spend your money you should have a beautiful car like that's now get something that's never enticed me but like you should have an incredible car you should be able to retire your moment like like my mom is fully retired guaranteed hands-down never has to

work at the inn or like like that's a full song guaranteed like she can just fully live off what I've been able to provide for her like there's no question anymore mama was retired it should piss you off that you can't donate to your church or you can't take your girlfriend to any restaurant but I remember the embarrassment when I was 1516 and my you know my ex girl from the first girlfriend I ever had I was in that relationship for two years and like she if we ate out she would pay for it because

I couldn't afford it and I made sure that there was never a point in my life where I was in a relationship again that I couldn't take my girlfriend to literally the most expensive restaurants on earth where I could get to a point in my life where I don't look at the price like I genuinely don't look at the price when I go to restaurants anymore like I it's not even a concept to me so that's the other thing I should say is you know maybe once you're a 20 30 40 50 K both like

you got a transition to finding a love for the game but where you out right now dude like to be very honest you're broke like I'm not broke but I don't even think I'm rich I have five hundred thousand dollars a month in cash profit do I need a marketing degree to run destiny bro John you of all people should know that to join gab I think he was actually the first person I ever did student interview with so check him out but he's doing around ten thousand dollars a month with his agency is one

of my students I'm extremely proud of him so I'm strong you of all people should know that is estimated to good to be true my parents said I couldn't do it because they think it's too good to be true one thing I did I find funny about SMA is I think a lot of people glorify it as like this like the secret hack business like guys which is a service based business like it is the most unsexy business on earth it's almost as unsexy as having an accounting firm all it is is you provide a

service to another business the amount of value provide is in far excess of your service fee and you just charge clients monthly like it's it's really the most unsexy business model on earth I think people are just like bill this weird image of it as like the sexy like underground bit like guys boring it's unsexy but it's tried its tested and it's proven is that having an agency is literally just the same as having an accounting firm having an architectural firm just you're providing a service for a fee your service is worth more than that

fee it's really not very sexy but it works few people ask this but are you currently happy I hope the answer is yes and much love from Spain dude that is a amazing amazing question and yeah especially right now like I am in a very happy healing place anyone that knows me personally knows that I'm recording sy just Spacey towards the end of March ever since November like basically the past six months have been very very tough for me the past six months has been a lot of avoiding spiteful moves the last six months has

been a lot of a lot of pain personally from having to cut out certain people in my life that I J like considered family the past six months the amount of spiteful moves I've had thrown my way and the amount of like backstabbing and just break of loyalty and Trust the past six months it to be very honest has been very very tough for me emotionally business-wise things are going great but yeah you know just just in general like the past the past six months has been very very tough for me emotionally and it's something

I've had to heal from you know there's definitely wounds from past six months yeah you know somewhere around November I experienced burnout and then it just got worse as the month went on and you know in the space of six weeks there was the agency incubator launch which I'm sure many you guys remember was just like nothing had ever been done in in marketing history like that we're like online and offline we owned the digital marketing space for a week or two weeks I mean it was just nuts that launch to obviously the grooc agency

party which once again like there had never been a party for students or community to that extent like I spent $25,000 on that party and by the way some people will throw a great free event but that's just an upsell onto some other [ __ ] I threw that party for my students and there was no upsell the only thing that we saw that that was the gadget clothing line and all that money went to charity anyways and then I went from that to you know the pre-launch and the prep for the gadget clothing line

and then I had the actual gadget Chloe launch I had the launch party for that and like I had four days and was in the space of four or five days I had to move all my [ __ ] out of my house because I ended the lease on my place in London and then I went to Nepal and I mean spending ten days there was the most gratifying thing ever but myself and the rest of team we were all experiencing proper burnout and then ya from there like December January it was definitely a lot

of like my world shattering in a lot of ways that said I don't really have any family me and my mom that that's literally all I have in this life so for me you know my close friends or my family and yeah you know I definitely had some things I went through that there were some things I went through and some things I found out about people's intentions and character traits and this and that that definitely shook my world and you know made me we evaluate a lot of things maybe lose faith in people in

general for a little bit but you know that whole situation was a outlier and you know I'm still incredibly blessed to have so many incredible people in my life twenty twenties been a good year so far it's been a year of at least a past like six weeks a lot of healing I actually I think six weeks ago went through a breakup I mean I share pretty much everything with you guys the most part I like to keep my romantic life just kind of separate also six weeks ago went through a breakup and and it's

actually one of my most highly highly requested videos and it's one of those things I never talk about I said just because like I you know I will tell you guys about every aspect of my life but the whole relationships and this and that I guess because technically it's it's been publicly aware that the only two relationships ever had in my life both like two years long yeah just in general it's something that I've never talked about but like I get some very very emotional messages of people going through breakups and like I remember my

first breakup genuinely I've never been through so much darkness in my life so I'm gonna make a full video on that but just to summarizes this past six weeks has just been a lot of healing I'm just like smiling again and super happy and like the little things are just putting joy in my life and yeah I'm in a really good a really really good healing place even just little things like I've always had a great relationship with my mother but just in general I'm horrible communication like some of my best friends will message me

I will respond back for three days because I I'm busy and I don't like to be on my phone because it you know when I'm on my phone I'm getting that dopamine rush man you know I have to snap out of angle look like this thing is not good for your health or your focus etc etc but it's long story short even just like when my mom like in London I see her once a week we have like a Friday coffee that's kind of like tradition but especially while I'm not here in Cape Town I've

made it a priority to call her for 30 minutes every single day which to me with my sort of schedule and stuff and just kind of the way I am with people like I can not talk to one of my best friends for like three months or six months and then we meet because we both been busy and it's like you know like I kind of had that relation with my friends so yeah you know to call my mom for 30 minutes every day like for me is just an incredible thing and just it just

in a lot of ways I'm I mean a really good healing spot so to answer your question yes I am happy the past six months has been very weird very tumultuous but hey I said I'm in a really really good healing spot right now I'm and a really happy healthy place what camera slash lens do you film with amazing content right now it is the Sony a7 three which is actually Pete's and my 16 to 35 f2 and here we have my a 7r3 this lens's Pete this cameras mine and then that lends his mind

and that cameras Pete is Pete's but anyways most of time it's always a 7 3 a 7 or 3 and usually it's a 16 a 35 if we want more of like a wide-angle look like this sometimes if we want a little more portrait it's a 24 to 70 F 2.8 and then I also have a 85 middle F 1.4 so that's pretty much where we shoot with in terms of photos most of the time we're taking photos on this contacts T 3 where my Leica m6 also just got a medium format camera there's a

nickel and they're like we shoot with a bunch of different stuff but for video stuff is pretty much the a7 3 or the a7 or 3 and the 1635 F 2.8 or the 24 to 70 F 2.8 G master lenses what do you think about people who got one client and start doing consultation calls or launch of course giving fake advice that never works and also they show results of going one client in which they luckily got tenro as every time questions how to qualify legit people that's a great question in my opinion so in

law technically the way things should go is innocent till proven guilty I believe in the space of online education it should be guilty until proven innocent that's why I like to be honest I make it a kid like everything I've ever done ever is documented like I will even mention clients that I work with three years ago and it's like like all mention nights potential care that I worked with in 2017 bleeding into 2018 and then four months ago Murray wanted to sit down with me and interview me in the clinic I have photo video

screenshot like I have evidence of every single client I've ever worked with full stall I'm on Oh a lot of my clients podcast because I work with a lot of info products where we will talk about them being a client and then picking me monthly I had actual videos where I sit down with a client and I'm like why it's like point blank in their in their office where you can see 20 of their employees working the background I'm like why do you pay our agency as much as you can hire two full-time employees so

you know for me I think in our space it should be guilty until proven innocent and I think you should go in that frame so I think you know how do you qualify if people are legit I mean I want to see I just think you should have enough intuition and also just go on gut feeling like I'm at a point in my life where I can look someone dead in the eye and I know for a fact whether they're full of [ __ ] or not and I guess that just comes from having a

very harsh childhood and some just pretty [ __ ] things happen to me in my life that learned how and how not to trust people sometimes I get it wrong as was proven into a nineteen but hey ho so that kind of answers your question about how she qualify people one thing that I want to put my hands up and say like I remember in October of 2017 which is when I first started offering some sort of coaching calls I had built an agency up to $15,000 a month pretty consistently as a creative agency I

was filming content I was editing it I was posting it up working with clients like zebra fuel Bureau systems bill gravy a garage in Knightsbridge dental care Ashley like the list goes on and on and they would you know these are some pretty high-profile clients so I had built an agency that was doing $15,000 a month but I was at a point my agency where I was transitioning into learning Facebook ads and having a paid traffic agency yeah when people were asking me for coaching calls I would help him build their agency with all the

lead sourcing the sales operational side of things that I'd learn but I was very weak when it came to the area of Facebook advertising yet I would so take home coaching call so so the reason I want to say this is because like because I want to hold my hands up and say that I genuinely believe I started teaching Facebook ads when I wasn't competent enough to do so and I fell into that trap and that allure of like Oh someone is willing to pay me at that time were a hundred dollars an hour okay

fine I'll take it on even when I launched six per guesstimate and the results that came out of that program were just shocking the amount of success stories that we had in that program yet the service delivery aspect of six years made was weak because I did you know I in my opinion I still wasn't an expert in the realm of paid traffic in fact at the time that I made that program I was halfway to transition from having a creative agency to a full-blown paid traffic agency so I want to hold my hands up

and say that in the past I have talked things that I don't think I was a hundred percent competent in teaching and that's why I learned my lesson after that agency incubator that program is so airtight and there isn't a single person on earth who can teach us things that I teach an agency incubator because quite frankly 99% of gurus don't even have an agency anymore or 50% of gurus never even had an agency or they had one client the other 40% just don't even have an agency anymore so what they learned two years ago

just isn't really applicable and the last 10% they work a little cute like 1502 km of clouds there there students literally make more money than them with their agency so so yeah that's why a DC incubator like that program is so great because there's no one else out there that's teaching that has the experience of working with clients that we've worked with in the caliber of class a group do it and I also learned my lesson by teaching things that I wasn't a hundred percent confident for example things like LinkedIn especially in the past few

weeks have been learning a lot more about automation and how to actually generated leads using LinkedIn but I don't teach it because that's not really my area of competence and I have learned to never teach something that I don't physically do myself because it's gonna come across and it's gonna be so obvious in the way you teach it so this is a very long-winded answer to say that what's my opinion on it I can understand it because I've fallen for that trap before where someone wants to learn something from me I have a decent experience

with it but if you know I'm not full competence and I've just crumbled and fell into teaching areas that weren't in my area of competence or expertise and you know I've learned from my lesson you know so anyone that's you know starting to coach people after you know signing one or two clients because they just said I had an agency that was doing 10 to $15,000 a month when I was coaching people so I had a real solid experience I guess I just made it the mistake of when someone was wanting to learn okay maybe

Facebook ads for me and it wasn't an area of competence for me at that point that I kind of fell into that trap of teaching it so yeah that's kind of my opinion the other thing that I would say is guys having an education company or these the way that I run things is nowhere near as profitable as people make it seem my education company has margins of anywhere from 25 to 35 percent like I have for full-time staff former agency : currently I spend around a thousand pounds a day on hats there were times

in 2019 where spending four or five thousand pounds of day on paid traffic I have countless service providers I have a lot of research and development so like I have a lot of stuff that I test so that way I could teach to the Gordon C community even just things like having a bi camera equipment to make my programs the highest quality they can be this setup right here is five thousand pounds there's another 5,000 pounds set up right there yes technically this doesn't have a direct effect on the program but like even things like

this this is for my personal brand for content for the education plate if I just had an agency I wouldn't need to have really cool amazing photos for ads and marketing thing right there's like two when my Leica is another like for grain even just things like my grow agency point I spent $25,000 on math like I guess if you run an education coming the way that I run an education company which is like there is no expense that is spared just as long as the program is as good as it could humanly be and

other education companies are looking at us and wondering how are we getting such incredible student results which is the case as it is now as long as that happens for me there is no expense that is spared so yeah one thing that I want to say is having an education company trust me if you do it the right way and it's an actual education company not just some like scummy course business or scummy coaching business like as it's really not as lucrative as people think it is also the thing is it's super super stressful and

it takes a lot of your time because imagine in my case working with anywhere from six to ten clients per month and you know only having to deal with sixth attempt clients per month or having to manage a thousand five hundred plus students even just things like customer support like that's a full-time job that we've hired it's it's a lot of work guys like you it's a lot of work it's not as glamorous as people think so ladies and gentleman this has been a longer Q&A but I know most of you guys are stuck at

home and you know you enjoy the entertainment and most you guys like hearing about once I start rambling things come out and I start talking about things that I'd normally wouldn't so I hope you guys enjoyed this Q&A as I said if you want to get your question answered turn on post notifications it is so crucial because some random time on Thursday I'm gonna be posting it and I'm not too great at scrolling so usually people in the first one to two hours they're gonna be the questions that I'm picking so go ahead and drop

a like on this video I appreciate all you guys I'll see in the next one you