Google Ads Tutorials: Responsive search ads best practices

responsive search ads simplify the creation and management of search ads to ensure that customers see ads that are customized to what they're searching for for best results follow these recommendations provide at least five distinct headlines don't use the same or similar phrases since redundant assets will restrict the ability to generate ads create 8 to 10 headlines and include a keyword in at least two of the headlines be sure to have at least another three headlines that do not include your keywords try highlighting additional benefits and features a problem you're solving or even highlight shipping and

return information test out creating headlines of different lengths don't try to maximize the character count in every headline since the machine learning model will test both short and long headlines lastly add at least two distinct descriptions remember that responsive search ads can show up to two descriptions at one time by default all of your titles and descriptions can appear in any order however you can control where individual titles or descriptions appear in your ad by pinning headlines and descriptions to specific positions for example if you have a disclaimer or a special offer that needs to

appear in every single combination you can guarantee that by pinning the title when editing or creating a responsive search ad click the pin icon and decide the position you'd like to pin that headline or description too if you pin multiple titles or descriptions to the same position one of the assets will always appear pinning reduces the overall number of headlines or descriptions that can be matched to a potential customer's search so it isn't recommended for most advertisers if you need to pin try pinning two or three headlines or descriptions to each position so that any

of them can show in that position now click save to create your ad for more step-by-step videos on google ads implementation and optimization check out google ads tutorials if you have any questions or for more information please visit google ads help