Okay, so I've seen a lot of hysteria about Iman Gadzi and all the videos that have popped up around whether you should or shouldn't use it and I didn't want to be another guy that just made a video about it with nothing to actually say of value. But my first initial reaction to all of this is noise. It's all just noise.
I just wanted to make this video because I see that there's a lot of attention around the subject and a lot of people are interested in it and I wanted to share a bit of wisdom I have from 6 years of being an online business. I'm someone who's been lucky enough and blessed to build an online business that's made me over a million dollars at the age of 25, travel the entire world, and this would be the part of the video where I like walk around with my camera and show you my apartment. I'm not going to do that.
And so I'm not going to on IGNAZI or or school or any of the platforms related to making money online. I'm just going to tell you a story and hopefully you can take a lesson away from it and move on with your day. So when I was like 18 or 19, drop shipping was the really big thing to do to make money.
And I did do it and I made a little bit of money. And what I mean by that is like500 or,000 in England. Then about a year later, I decided I was going to start freelance copywriting because that was an opportunity that I saw which didn't require huge investment and loads of knowledge of like multiple different skills.
I knew that I could just learn how to sell persuasively in the written word and take those skills and get in front of people and try and sell myself as that type of person. And the opportunity that I was seeing at the time when I was like 19 or 20 was Tik Tok. It was really starting to gain a little bit of traction, but not everybody had gotten on to it.
It was just at that point where it wasn't cool, but everyone was starting to think it was cool. And so, I decided I was going to focus on writing ads for financial tech companies on Tik Tok, which I know is a really random thing. And it's an opportunity that uh you wouldn't have seen on a YouTube video at the time.
I don't think there's ever been a YouTube video about that, but it's an opportunity that I saw through a lot of digging and a lot of research and following the right people who I believe were honest and truthful. And from that line of decision making, I was able to really profit a lot and I'd made my first $100,000 by the age of 22. Then as time went on, I continued to freelance.
I was making six figures a year, absolutely loving life. But after being in the industry for a while of freelancing and working with Tik Tok and creating ads, I realized that my real love was to create content and share things that I was learning with people. So I decided to venture into making YouTube videos.
And because I lived in the middle of nowhere in Ireland, I just made videos about copywriting because I didn't know what else to make them about. I didn't sell a course until probably 8 months to a year after I'd started my channel. And I'd been uploading videos for three times a week for like a year.
And I really never wanted to sell a course because I just thought, uh, I don't really want to be that guy. I don't want to get lumped in with those people. But over time, I saw the value in selling a course or selling some sort of mentorship because you could give people the free advice on YouTube.
everything they pretty much need to make money. And then inside a mentorship or something like that, you could give them more specific advice and help them with their day-to-day problems, which just speeds up the process. Now, how do I tie all of this in with Iman Gad's WAP and the school?
Well, over time, I started to follow this guy called Sam Ovens. And Sam Ovenans was a guy who taught people how to be consultants online, how to basically sell courses and mentorships and stuff like that, and also how to work with clients in any possible way. And I really enjoyed learning from him because he had very strict business principles that I could follow and they weren't just like a tactical thing.
There were things like how to actually think critically, how to make decisions because that's actually the most important part of being in business. It's not like jumping on the next opportunity because if you're an idiot and you have a good opportunity, yeah, you might make a little bit of money with it, but then what happens when that opportunity dries up and everybody else joins? Well, you're still an idiot.
So I started to sell like a mentorship program where I helped people directly onetoone and I was just using this platform called Kajjabi for a couple of years because it was fine. It done everything I needed. I sent emails to the people who watched my videos and I could sell my product there and I could pretty much do anything I needed on there.
And then a couple years later, school launched and it was Sam Ovens product. And I was really excited to join it because you could still actually talk to Sam and the other members. And I had never had that opportunity before.
And I actually went for a dinner with one of the people who built school, like one of the actual core team members that built school. So it was really exciting. And I was starting to use this platform all the time.
I still had my product. I don't know what I was charging, like maybe a,000 bucks or something like that. But then over time, I started to see that like people would push you to make these communities that are like $99 a month and this is the most exciting thing.
And I started to get really like interested in that idea because everyone was talking about it. And I thought, oh yeah, well this guy's making 100K a month or this guy's making 200K a month. And so I started to really think about like should I should I start selling something for $99 a month?
And then I started to think back like I remember watching Sam's videos and he used to talk about something called shiny object syndrome. And that's pretty much where you buy into something because it's the big hyped up new exciting idea and that these things pop up all the time in business and you have to be really careful that you say no to like most things because what really makes you money online is providing value to other people or businesses and consistently doing that and consistently running your business properly. But the way I saw it being pitched online was everyone was hyping this up as like a way to make money.
And it wasn't anything to do with the core principles that I had learned, which are provide value and run your business properly. And so that's what I feel I'm seeing now with and all of this hysteria. I don't personally know very much about WAP.
I honestly haven't looked into it as a platform. I use school to host my community and my product. And I think that if I started to sell digital products and mentorship, I could probably use WAP right now.
I could easily make that decision and say, "Okay, I'm going to host it on W. " But my lesson to you as someone who is a complete beginner and wants to make money online is that it's going to be very difficult for you to spot opportunities and places where you can make a real jump ahead of other people. And usually it's not the noisiest and biggest thing that everyone else knows about because if everyone else knows about it, then you have way more competition.
And pretty much everyone who makes videos about the next new exciting thing on YouTube to make money is incentivized financially by the fact that they can benefit from you believing in that thing and wanting to learn from them about it because they have specific knowledge on that thing. Now I've been making videos about copyrightiting for the last 5 years and this year I've actually started to make videos about AI copywriting and why AI is the big opportunity in my opinion. I'm happy to talk about AI as an opportunity because it is just a technological advancement, right?
It's not a single platform. You don't have to use ChateBT if you don't want to. You can use like Claude or any of these other ones.
I'm just sharing it because I genuinely see, oh my god, it saves me so much time. It helps me do my job better and I can make more money from this because other people aren't using it as much. And so my key lesson from the whole school story is even though I really liked Sam Ovens, I knew that selling a $99 product wasn't worth it for me because I knew that my particular value I could share was worth more than $99 a month.
And I knew that even though everyone was bought into school at the time, it wasn't the thing that was going to make me more money. The thing that was going to make me more money is providing more value to people. And regardless of what platform I'm using, I still understand that that's the fundamental thing behind it.
So yeah, use don't use I don't have any affiliate codes for anything. I would just say that you should look at all of the opportunities there are to make money online. So whether that's AI copywriting, selling digital products on dropshipping, whatever other is running about nowadays, I would write them all down and I would identify the pros and cons of each model.
Like if you are selling digital products or coaching services, but you haven't got any experience in anything, why would people want to buy stuff from you? At least with AI copywriting, I see that beginners can start it because they actually don't need to have massive expertise on something. They can just work with other businesses and sell for them.
You also don't have to show your face very much. The only time is when you get on a client call. But look, I don't want to finish this video with a complete agenda.
If you're interested in learning about AI copyrightiting, click the video on screen. And if anyone's watching this from any platform, I don't care. People can use it.
I don't care.
