The Fastest Path to Make $3,755,972 as a Writer

as a writer what's your fastest path to making $3,755 n72 well I can tell you because this is how much revenue I generated as a ghost riter before the age of 30 if someone had told me this in the beginning I would have made so much more money if you're a freelance writer turning out blog posts for minimum wage this is for you I'm going to give you five upgrades that you should make today to immediately start making more money there are three reasons ghost writing is your fastest path to making serious money as a

writer differentiated positioning direct relationships with decision makers and perceived value let's start with differentiated positioning what you call yourself matters and I can prove it with a simple example so according to upwork over 53 million Americans now freelance either full-time or as a side hustle so if you call yourself a freelancer you are essentially categorized the same way as 53 million other people not very differentiated now on upwork alone there are 1.5 million freelance writers so adding this clarification niches you down a level which is better but still not great right if you call yourself

a freelance writer you are lumped into the same category as 1.5 million other writers and that's just on upwork so what do most writers do they specialize this is where you might decide to pick something like copywriting for example and according to Career Explorer there is an estimated 151,00 copywriters in the United States now I think it's probably higher than that but still it proves the point right copywriting is more specific than freelance writing which is more specific than freelancing in general but still right lots of people call themselves copywriters which means if you call

yourself a copywriter too you immediately get compared to hundreds of thousands of other writers by the same name as Shakespeare said right what's in a name and so how do you immediately differentiate yourself from being comp compared to other freelance writers or copywriters you call yourself something different I cannot tell you how many writers inside our premium ghost Trading Academy have seen an increase in sales calls DM and email responses and new clients just by changing what they call themselves and calling themselves a Ghost Rider same reason why I decided to call myself a Ghost

Rider right differentiated positioning okay so that's the first reason the second reason why ghost writing is your fastest path to making serious money as a writer is because it allows you to build direct relationships with the most important decision makers in the business like the business owner the founder the executive team or even the investors the most common ghost writing job isn't ghost writing books how I made millions of dollars as a ghost writer and the three services that I train other ghost writers to provide today are ghost writing educational email courses and other free

optins to capture emails ghost writing social content to help Business Leaders build their personal Brands and ghost writing weekly newsletters either on convert kit or substack and you can charge thousands of dollars for all three of these Services because every founder and every business owner and every executive and every investor today wants an audience and understands the value of building a personal brand and they don't have the time which means they need to hire a ghost writer and so as someone who has personally ghost written for over 300 different Founders and Executives and investors you

name it let me tell you what happens the moment you show someone like this that you know how to write about their industry they are going to ask for your help writing all sorts of other things they're going to come to you and ask can you write my landing pages can you rewrite my website copy can you write my sales sequences can you write thought leadership articles for our company right you name it and you don't have to say yes to every one of these requests but this is how a Mino client can turn into

a whale client because you now have a relationship with the CEO so that's the second reason ghost writing is your fastest path to making serious money as a writer because once you get in with a CEO not only do they give you more opportunities inside their business but most Founders and CEOs are friends with other Founders and CEOs which leads to referrals which leads to more projects which leads to more money more but it's this third reason that is arguably the most important perceived value words don't just carry meaning words also carry implied meaning AKA

Association so for example what's the difference between a cashier and a concierge in many ways they both perform the same tasks right the cashier at the ice cream store takes your credit card and charges it and the concierge at the Four Seasons takes your credit card and charges it but the associations we have with each word are completely different and I would bet if you had to tell everyone at Thanksgiving dinner about your new job you'd way rather call yourself a concierge than a cashier and so the same is true for every role or job

in every industry and when you call yourself a freelance writer for example those words carry associations and the association that comes to mind for most people when they hear the term freelance writer is they imagine a 20-some year old sitting at a cafe turning out blog post after blog post about something like lipos suction or hair removal earning minimum wage whereas when you call yourself a ghost riter even if the work you're doing is identical to what you were doing as a freelance writer the association changes when Founders or Executives hear the word ghost riter

they think of a specialist so someone who works exclusively with their Echelon of person which is why Ghost Riders have a much easier time charging a premium so those are the three reasons why ghost writing is your fastest path to making serious money as a writer and now I'm going to give you the five upgrades that you should make today to immediately start making more money upgrade number one change your bio you would be shocked how many writers don't just say what they do or who they do it for right away in their bio so

here's a very simple template that you can use I Gite specific asset for ideal client so this is literally the first thing we walk people through how to do inside our premium ghost Trading Academy and the reason that we start with this is because it works so here are a couple examples of what this might look like for you I ghost write social content for fintech Founders I ghost write weekly newsletters for YouTubers I ghost write educational email courses for personal trainers put this one sentence in all of your Social bios on X on LinkedIn

on Instagram whichever platform you use the most put it in your email signature put it on your website repeat this one liner to as many people in your life as possible because the more people who know what you ghost right and who your ideal client is the more of those ideal clients you're going to attract it's time for an objection but Cole if I say I only GH straite one type of thing for one specific type of person that's going to cut out so many potential clients yes it is and no it isn't okay so

let me explain the reason freelance writers struggle so much to increase their rates is because they say they can write anything for anyone in any industry so as a result they don't specialize and Specialists always make more than generalists so by getting more specific yes you cut out a lot of potential clients but that's what makes you a specialist which is what allows you to charge a premium and then create efficiencies for yourself so you can take on more clients and get more done in less time simultaneously and this is the thing a lot of

people don't understand getting more specific doesn't actually mean less opportunity this is actually the big idea that Al Ree and Jack trout wrote about in their book positioning okay so to differentiate yourself customers and clients need a clear and specific entry point into who you are and what you do so when you say I write anything clients don't know where to put you in their brain but when you say I ghost write educational email courses for personal trainers this makes it very easy for them to organize you somewhere in their head but here's what happens

when you get that specific and again this is the part that everybody misunderstands these clients almost always end up asking for your help with other things too so when I was building my agency digital press all we did was specializ in 800w thought leadership articles but 100% of our clients asked us for help writing other things too they asked if we could help write landing pages they asked if we could help write website copy they asked if we could help write their emails they asked if we could help write their social content now the reason

that we turned it down was because our thought leadership article writing business was already growing faster than we could keep up with so we we didn't need to say yes to more work right but this taught me a really important lesson which is is that differentiation comes from specialization and specialization builds trust and trust is what leads to more opportunities so this is what your bio should look like I ghost striate specific asset for ideal client and when you do this you actually created more opportunity for yourself because you made it easier for the person

to understand what you did and made it easier to start building the relationship with them faster upgrade number two be your own case study if ghost write social content you should actively be writing your own social content if you ghost write newsletters you should have a newsletter if you go write educational email courses you should have an educational email course pinned at the top of all your social profiles right this is the secret to Landing highquality high-paying clients it's not testimonials it's not having some big fancy personal brand it's not even having hundreds of thousands

of followers and I know because that 3,755 $972 I generated as a ghost riter happened back before I had any of these things okay but do you want to know what I did have I had hours and hours of practice I practiced on myself so being your own case study does three very important things first you can make mistakes on yourself with zero downside okay practicing on yourself means you can try things without worrying about losing the client for example which makes you better which makes the service you provide more valuable and so on right

it creates a fly wheel second it puts your finger on the pulse of what actually works and what doesn't anyone can sell a service but the people who are constantly iterating and keeping up with social platforms and marketing Trends are the ones who ultimately end up making the most money and third and this is the biggest benefit is that all your practice is public proof right the more you practice in public the less cold Outreach you have to do because clients will be able to see your quality of work as you publish it in public

so this is actually how I Ed my first ghost trading client back in 2016 he was a 70-year-old entrepreneur who had just sold his company for a billion dollar and he found my writing on Kora back when I had like 3,000 followers and he sent me an email and said I really enjoy reading your writing would you be able to help me write on the internet too but Cole I don't want to build my personal brand I don't want to create social content I hate social media right blah blah blah okay fine that just means

you're going to have to get really good at Cold Outreach because there's really only two ways to attract high-profile high-paying clients you create content that acts as public proof right you practice on yourself you build yourself or you do cold Outreach can you still land ghost trading clients of course you can this is how I ended up building my entire agency the vast majority of our hundreds and hundreds of clients all came from cold Outreach either through DMs or emails but I promise everything is easier when you are your own case study and when you

practice on yourself real quick if you haven't subscribed to my YouTube Channel please please do hit that subscribe button I am on a mission to help a million people start writing on the internet and to monetize their writing and make a full-time living by writing on the internet so I share all of these Frameworks here on my channel if you're not subscribed yet hit that button upgrade number three Master the art of free Consulting why do so many cold DMS suck because they try to sell you they don't try to help you there's a huge

difference okay clients don't want to buy your service no business owner wakes up in the morning excited to give someone else their hard-earned money right what clients want is to solve a problem in their business which means the way you land these clients isn't to spam DM or spam email as many prospects as possible with your elevator sales pitch the way you land clients is by doing what I like to call free Consulting so here's what that is there are six components to the perfect free Consulting script first is the problem so what is the

problem this target client currently has because they can't care about the solution until they first care about the problem second is the cause of the problem so tell them what's causing it are they doing something wrong do they not even have the solution built yet right what's the reason this problem exists people only want to solve problems that they know are a problem or have been educated on why it's a problem third what is the negative consequence of not fixing this problem right if they don't fix it what bad things are going to happen how

much time or money are they going to leave on the table are they going to waste fourth is the solution so then once you've educated them on the problem how would you recommend they solve it which leads to the fifth what are the benefits of solving this problem right when this problem gets solved what good things happen what good things happen in their life what could things happen in their business and then finally the sixth component is the ultimate positive outcomes of fixing the problem right how is their life different after this problem gets fixed

what new opportunities does this unlock where can they go from here this free Consulting approach is how I've generated millions of dollars as a ghost riter and it is not hard to learn in fact you probably already do this with the clients you currently have but the secret is to provide the same level of value to people who aren't your client yet right you want to give the same amount of value you would give a paying client Upfront for free and when you do that watch how fast clients throw money at you upgrade number four

packaging notice the difference between how these two writers package and present their services writer a says hey I'm a good writer I charge $50 an hour do you want to hire me this is what most writers do in fact if you're watching this right now there is a good chance you're currently making some version of this mistake with your packaging which is okay right that's why you're here to learn and I'm going to show you how to fix it now compare writer a to writer B okay writer B says hey I specialize in writing newsletters

for fintech Founders I do this to build your email list and retain readers I recommend publishing one time per week so four times per month I can handle all the idea generation the writing the subject line AB testing monthly analytics reviews everything all I need is 30 minutes of your time every other week to give edits or final approvals and for this I charge $3,000 per month and I do unlimited revisions so my metric for Success isn't word count but it's value per word now which writer do you want to hire writer a who just

gave you a job called I have to figure out what to have this writer go and do or writer B who can run the show and all you have to do is approve the final result I promise you writer B is going to get the job every single time and the reason is because they aren't selling their skills as a writer what they're selling is a package service and makes it very easy for the Target client to just say yes and then get going so here's my little five-step checklist for turning any writing task into

a repeatable packaged service first you have to specialize okay you can't create a package service by providing every service to any client in any industry you have to pick one service and own it you say all I do is GH write Instagram real scripts or all I do is Ghost write newsletters for crypto Founders the more specific the better second you consult the client so you don't don't say I'll do whatever you need that's not helpful you say I recommend so you be more than a writer be their personal consultant and tell them what you

think their Cadence or volume of output should be third you list tangible deliverables this is just a fancy way of saying here are all the things I'm going to take off your plate and again get specific don't just say I'll manage your email list right say I'll sweep your list of cold subscribers every 90 days to keep unsubscribe rates low in the quality of your email list healthy the more specific you are the more it shows them that you know what you're doing fourth you try and reduce the client's time involvement to near zero so

what's the least amount of effort that you need from the client in order to be successful and how can you build your entire package service around that tiny time investment and fifth how much so don't make the client do math just tell them how much it costs either per project or per month as a flat rate if you're selling a service without these five components yeah no wonder you can't increase your rates because you're making it hard for the client to say yes upgrade number five pricing so this is the last big upgrade charge more

just charge more seriously that's it just charge more and I promise whatever reason you're telling yourself why you can't is wrong I don't have enough credibility I can't charge more in my Niche I've tried and nobody said yes no one will be able to afford my services if I up my my pricing all of these are wrong and I know they're wrong because I've mentored over 10,000 writers and ghost writers at this point and I have heard these objections and these faulty beliefs over and over and over again and guess what the people who take

my advice and charge more make more money and the people who don't don't you don't know where the pricing ceiling is yet on the service that you provide I promise you don't know where the ceiling is and even if one person or two people or three people say they can't afford that price who cares there are 8 billion people in the world go find someone who can because I promise you they exist high paying clients exist they're everywhere so those are the five big upgrades that you should make today to make more money as a

writer change your bio so I ghost write specific asset for ideal client be your own case study Master the art of free Consulting sell a package service and finally just charge more