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6 months ago I started a brand new agency from scratch and documented the entire process here Live on YouTube now this video today is a complation of that entire Series 6 and a half hours showing you me going from zero to signing my first few clients in this agency and what's more is I've got a bunch of exclusive content that you wouldn't have seen if you watched the series The First Time round I document the process of me Picking my name choosing a niche crafting an offer creating my service building my email list generating leads

reaching out to those leads securing meetings I then documented the actual meetings showing you me signing Real clients then on boarding them and getting them my first results I literally cover everything you could possibly need to know and you can watch me doing this process live this isn't Theory this is me building a real agency Working with real clients now before we get into this I also created a free community when we launch this series the first time around called agency owners it's hosted on school.com I'm going to put a link in the description you

can join that community of other aspiring and existing agency owners all likeminded on the same Journey as you we've got exclusive content in there and if you join before the 28th of February you'll be in for a chance to win up to $1,000 and a bunch of other prizes as part of a competition we have pinned in the community now to be in for a chance to win you also need to comment Down Below on this video and let me know what your goals are for launching an agency this year man I wish this content

existed when I first started 6 years ago I know I would have scaled seven figures way before I did so without further Ado let's get stuck into it I've personally made over $5 million For the agency business model but today I'm going to be starting an agency from scratch to prove to you guys how quickly you can start making money as an agency owner now I'm going to be going at this completely alone getting into the trenches by myself I won't leverage any existing team members or any of the assets I've created over the years

we're going to be hitting this with the very Basics so I can show you a realistic journey to going out there starting a Company and signing up your first client now I'm going to attempt to do all of this in Just 4 days so it's going to be very interesting and what's more than this is after I've built the agency and after I've signed up a client I'm going to be giving away the entire business to one of you guys who are watching this series check out the comments and look at the pinned one to

see how you can enter okay let me show you the plan so I created this figma board which basically Goes through every single step that I've got to take in order to launch this brand new agency from scratch reach out to clients sign one up and then deliver results okay in theory um and the way I see it agencies have broken down into free core areas when they're first starting we have foundations so these are things like your Niche your service offering your logo your website your branding and all of that we then have getting

clients so we have lead Generation we have Outreach we have actually having meetings and then signing up a client and then we have delivering results so onboarding that client and uh delivering your service to them so I'm going to give you the whole top down view we are going to be going through this plan in chronological order over the next few days I have a limited amount of time I can dedicate to this I budgeted four days hopefully Max in order to sign up a client and deliver Results and I want to show you that

entire process okay um so you can be empowered to go out there and do this for yourself okay I want to show you that this can be straightforward and I'm going to give you the ups and the Downs it's just going to be like this is unplanned obviously so we're going to start off by uh choosing a niche okay now I am going to reach out to people in the local area I live in Norwich in the UK you always want to start off local Regardless of where you are I've got a couple of ideas

but I need to validate that by doing some research I need to look into the other agencies in my area I don't want to go for a niche which is oversaturated so I'm going to do some research I'm going to establish the ICP so the ideal customer that we're going to be reaching out to the ideal client that we want to sign up I'm going to decide on the service okay so what service is going to be perfect for this Specific Niche come up the agency name create the logo and create the website and I'm

going to attemp to do all these foundational work in this one day today cuz I want to show you guys that you do not need to waste weeks and procrastinate on building out that stuff we're going to do it all today we're going to use AI tools and so on to get it done as quickly as possible okay getting clients next thing I'm going to have to do is build a lead generation Strategy so we're going to build a big lead list and then I'm going to have to build an Outreach strategy to actually then

go and reach out to those individuals and try and sign them up we try and get meetings with them I don't know whether I'm going to do emails call calls or DMS at this stage probably a mix of the three I always follow a mult platform strategy and hit people from all angles um but the goal is going to be getting some sales meetings in I'm Going to record those on zoom and then hopefully we can sign up a client so I can then document the process of delivering results so on boarding the client developing

an offer establishing their ICP then building a marketing plan for them launching some ads and getting some results for them so this is the plan and this is a Monumental amount of work to put into four days uh of work I don't think anybody's ever attempted to do this on YouTube I want to show you Guys exactly the entire process and you can replicate this for yourself and Empower you to actually go out there do this and finally launch the agency you've been thinking about cool so let's work through this I'm going to be highlighting

these green as we're working through them so we know what stage we're at we're going to start off with choosing the niche now obviously there's hours of work to do here so I've got the screen record on I'm just going To let it rip got a couple of cameras set up and then we'll just match together whatever we deem to be the most useful information as we progress through this so choosing Niche and first thing I want to do is I'm going to find uh whatever agencies in my area cuz I want to just establish

if there are any Niche specific marketing agencies I know I will start off with ads probably my service let's just have a look at ad agencies and just see if there's Anything anyone competing over just a specific Niche these guys seem to be pretty generalist again kind of generalist full service generalist so you notice how many agencies are generalists like not enough enough agencies specialize in one Niche and that's really the secret to large scale specialize in specific Niche the upside is so much greater and these look guys look like they're branded marketing agency these

guys look like they're Pretty generalist based on the clients they' worked with no so we don't really have and this is the first page of Google anything other than that I'm not really worried about if it's a smaller agency we doesn't really look like we have any agencies that are specializing in a specific Niche especially based on the the names what I'm kind of looking at as well is okay are any of these agencies like named after a specific Niche let's say but they're all pretty Generic like Lawn Lawn marketing quickfire method marketing like KH

digital coder agency like these are all pretty generic names there's like no Niche specific names here and I want to go for a niche specific Agency for sure like if we want to have an in we want to sign up a client as quickly as possible within a specific Niche then the goal is going to be really let's let's make it as nich specific as we can when it comes to The Branding okay so let's just go For this so we've established that there are no major Niche specific competitors in the area so there's no

niches to avoid as per se so let me run you through the niche that I'm thinking of going for and the rationale behind that so Norwich is not actually that far even though it's kind of in the sticks it's not that far away from London it's actually about an hour and a half train which makes it attractive for all the people that are looking for houses Outside of London so they can just get a train into London and actually go to work okay so London's extremely expensive for those who don't know real estate wise crazy

expensive and so people look to live out in the countryside further a field but where they can still have a direct access to work Norwich is one of those places the real estate market is absolutely booming here there are so many Estates and so many new houses being built up all the Time cuz people want to come and move here so estate agen would be a really good Niche real estate would be really good Niche here for an agency I don't want to do that because I've worked with State agents before and sold to them

in previous sales jobs I don't want to go back into that doesn't mean it's not a good Niche for you guys but a complimentary Niche to real estate is Home Improvements when there are new houses being built all over the place People with older houses want to improve them because they feel insecure looking all these new properties so Home Improvements is a really great industry in the area I've seen so many people thriving so many business owners thriving in the area in Home Improvements and that encounters kind of encompasses a whole bunch of different things

um so let's go through on the basis of that and see how much opportunity there actually is in home Improvements in the area so now Home Improvements is also really great for lead generation agencies okay all we need to do is generate leads on platforms like Facebook or Instagram and so on we can send them over to these individuals and by Home Improvements I mean like Renovations I mean extensions I mean Landscaping I mean solar there's so many different angles that you can go down so even just home improvements Norge we've already got so many

Different businesses here on this list that we could reach out to okay but home improvements could also be like kitchen and bathroom showrooms see kitchen fitting brick laying so we got a lot so there's a lot of opportunity around and actually just to make sure that we don't miss anything out we're going to chat gbt and do a new chat I'm starting an smma and my Niche is Home Improvements what other keywords should I be searching for to find businesses within this Niche remodeling handyman services home repair services renovation interior design it's good flooring Plumbing

electrical painting Landscaping home insulation so these are all sub niches that I can use and develop a lead list from okay so there's a lot of opportunity there's so many different things that come within home improvements in the same sense that if You went for health and fitness for example it's not just gyms it's personal trainers it's chiropractice it's osteopaths okay it's people that do alternative therapies Chinese medicine and so on there's so many different things so when you pick a niche try and think outside the box look at all the sub niches as well

not just be don't just be limited to the obvious don't be so basic to just go for restaurants gyms dentists you know there so many Different sub niches Within These larger niches so I'm going to go for um Home Improvements that's the decision I'm making that's the niche I'm going to go for so let's establish the ICP and in fact I want to document this as I'm going I think I started an ocean board earlier yeah I want to document this out so we can keep track of this the niche that we're going to be

going for is Home Improvements location is norch UK again always start local to you ICP let me Just run over to uh Google and I'll run you through what an ICP is the ICP is basically your customer profile it's your ideal client and you want to get a good understanding of this before you start reaching out to them you want to really get a good idea of okay because not all the businesses within that if your within your specific Niche are actually going to be suitable for your service so what industry are they in what's

their geography we've already Established this what kind of company size are they this is important when we're starting off we don't want to be reaching out to massive companies we got like 20 plus employees the likelihood of us signing them up for our service as an amateur it's pretty low and now I'm not going to be able to leverage any of the previous case studies that I've got in my other agency right I'm not going to use any of those assets I want this to be a very fair test to you guys and I Want

you to see that I'm doing this from scratch so I'm going to be going for smaller companies okay anything from 1 to 10 employees is going to be kind of the Max and in fact let's just like let's work through this we'll do a otion board as we're doing it company size it's going to be 1 to 10 employees budget like that doesn't really matter we're not really going to we can but uh r is something that we really kind of more so need to be known so let's say We're starting off if we're going

for Home Improvements not all you're going to have a lot of people that are Freelancers and those people are probably not going to be making more than 10K a month like if they're doing really well so we want to make sure that we're going for people that can afford more than that if we're signing up a 10K a month business they're not going to be able to spend more than $500 a month on our service realistically so in an Ideal World this is going to be like 20K plus per month business now we're not going

to be able to establish this necessarily before we actually start reaching out to these clients this is going to be something that we're going to have to try and figure out on a discovery call with them but we can try and do the guesswork based on the size they look at the amount of testimonials they've got the man of employees that they've got if we can find them on LinkedIn and so on Who's the decision maker so decision maker is going to be owner founder MD okay so it's going to be the owner of the

business and that's going to be the case with all of you starting off it's always going to be the owner founder MD if you're a larger agency sometimes you go for the marketing direct and so on but you don't want to mess around with that in the initial stages okay what are the pain points that a someone in the Home Improvements industry would have I'm going to do some research on this but my initial uh thoughts are it's just lead generation and it's actually not just lead generation it's high quality lead flow because we don't

just want to generate loads of leads for these people if they're not actually people that are going to be spending money it needs to be people with good budget let's do a little bit of research though in fact let's just go back to chat GPT what would you say are some of the biggest Pain points in the Home Improvement industry that a agency could solve now usual point of call would be go over to Google but it's crazy now that we can go over to chat gbt and we can just take basically all the information

that's on the internet already and just have it in a concise place you'd be Dar to go over to Google for this information now and go through and spend hours digging through this yourself utilize chat TBT and everything that you do it's like an Ingrained Habit in my life and all of my team's life now to use this okay so lead generation as we said many Home Improvements business struggle with finding new clients especially in the local area okay yeah we can do that brand awareness branding I can I feel that actually I I got

a quote on a getting a wall built outside of my house and I was shocked to see how many of these businesses didn't have websites already didn't have good Social media so branding is a good one reputation SL reviews this is a good one communication not going to mess around with that content cre content creation this is quite an interesting one I think the priority for me here looking at this list is good quality lead flow and potentially content creation like I don't have the time to go out and take photos for a business but

what I can do is I can advise them on how to take good photos they can send them over to us and We can create some good creatives for ads for them content creation is a big painful for them because they don't have time and it's the last thing they're thinking about they're thinking about building someone's house they're thinking about fitting someone's kitchen they're not thinking about okay let me take a before and after photo whereas they could get some really good photos get some great before and after photos what do you think is the

most lucrative Sub Niche within Home Improvements kitchen bathroom remodeling it's probably what we really need to be going for is the sub Niche which has the most like desired service like what is the one that's going to be the most commonly used kitchen and bathroom remodeling is probably that probably closely followed by landscapers and gardeners and then extensions and so on but I want this to be high ticket enough so we might want to start off with kitchen and bathroom Remodeling we may find in doing Outreach that it's not high ticket enough okay so here

we've got a directory trust a trade let's find one of these businesses so we got one here Hide kitchen let's have a look at this so these guys have actually got a really nice website I wonder if they're running any ads just want to see the potential of whether or not these guys are even Marketing in the area so these obviously look like one of the best not running ads at the moment okay So what I've done there's I've gone to Facebook on about page transparency they're not running any ads let's go on one of

these other these guys I'm guessing they're really not going to have a good online presence at all but look at that we got a mobile number straight away so we can we can reach out to them but we've got to be careful we don't just want to be reaching out to an individual it needs to be a company okay so we can see that these people aren't Techsavvy and they're not running ads even some of the best ones with best reviews on this there's only a couple of businesses on here there's going to be a

lot more of them if I probably find another directory out here check a trade is a really good one to look at transformed kitchens 95 reviews so these are obviously a much larger business might not even have a website okay so we might have a work cut out for us here because lots of these Businesses don't even have webites and so on so we're just going to really I imagine we'll come to this when we do lead generation but I imagine the best place for us is going to be Google Maps that's where we're going

to find the people that are a little bit more Tak savvy so the opportunity is there right the opportunity and the fact that these guys they're not thinking about like okay what how going to run Facebook ads this is almost like a little bit of a Blue ocean opportunity because these guys aren't Tech savy at all lots of them are running from word of mouth and so on and getting referrals so there's a lot of opportunity for us as agency owners so where were we we're doing ICP anyway let's go back to that so their

main business goals are delivering a good service and making money isn't it I want to add another potential thing here on this we don't need to worry about Technologies or attributes but I want to Do potential bottlenecks cuz we've encountered here that these guys really aren't techsavvy so they might be Tech phobic which can go against us if they're like why I don't need a website why do I need a Facebook page and so on so that's probably going to be something we're going to come into one man band is something we're going to have

to avoid I think that's pretty pretty much going to be the main issues that we're going to Face and also under staffed I hear a lot of stuff um about us having a employment issue at the moment like unemploy like a a staffing issue Within These trades and so we want to make sure people can actually take on the work and that they're not at full capacity already I imagine lots of the people will speak to will be at full capacity so we're going to make sure that we need to be mindful of that so

that is our ICP let's move on service so we've kind of already really Established it based on this information based on this information based on the fact that we've looked at a couple of people's websites the fact that nobody is running Facebook ads and I will just check this on the Facebook ad Library as well so if I go and we go let's see we go this is one of my first ever clients Supreme kitchen and bathroom showroom this is this is this is one of the first clients that I ever signed up actually I

think it was my third client that I ever Signed up and ever worked with got Blast from the Past brilliant okay page transparency not running ads shame on you Supreme shame on you you didn't learn anything did you um okay so let's go and do kitchen norch okay here we go what have we got so these are can we filter this by a certain area no this is just kitchen nor these Are estate agents these are estate agents these all like estate agency ads real estate ads but not actually this is mury kitchen studi so

this is actually there's one company in orage in Norfolk mury kitchens I've seen these guys before nice established business and they are running ads it's currently running ads let's see if we can find another one Royal Norwich no that looks like a persim developer okay so there is one Kitchen and bathroom showroom in nor as far as we can see that is running ads right now and they're obviously performing really well they launched these ads in may they launched them on the 10th of May so they've been running for almost a month now obviously getting

some decent results this ad's been running since the 12th of April you only have an ad running since the 12th of April if it's delivering great results so as far as I'm concerned the lowest Hanging through for the majority of agencies ads orology in New Start agencies if you don't know what kind of service that you're going to deliver if you don't know uh you don't have a foundational skill ands is the lowest hanging through you could in this instance deliver content creation you could do social media management you could do branding and websites but

an is what's going to make you the most money I'd actually think Like probably followed by website creation but if you don't have any experience right creating websites is going to be a little bit more complicated for you although we are going to go through building an agency website in a minute I believe that ads is something that you can learn I don't believe I know that ads are something you can learn in a relatively short time especially when it comes to lead generation results if you know somebody That can generate lead generation results with

ads and you can just use the strategy that they've taught you then it's very easy to get yourself off the ground running so that's what we're going to do it's going to be Facebook ads let's call it the proper name meta ads see as a change now and that includes Instagram as well of course so that's a service agency name let's continue with some uh GPT stuff now as far as naming conventions Are concerned I see a lot of people waste time with this and ultimately your name doesn't actually really matter so much of your

agency like your name is something that I mean it matters to an extent that if you've got a really name and it's going to go against you in the future then you that's going to hurt you but the majority of people don't have offensive agency names and so for the majority of you it's not worth procrastinating to the extent that you Don't actually get started soon most of the time your best option is picking a name which is related to your personal name you know like my original agency was platin Enterprises in fact when I

first started I didn't even have an agency it was just Jordan platin but then I did platin Enterprises which isn't really a great name but you might want to do your initials then Media or marketing and so on so you can keep this pretty simple it doesn't need to be too Creative so let's say you're getting really stuck for ideas first of all you can use chat GPT to come up with generic agency names like not all of you are going to be going for a specific need straight away when you first get started you

might want to keep your name more General okay into some kind of marketing base name like all of the agencies that you saw in Norwich okay all those different kind of very broad agency names I want to get the quickest results In the shortest time possible for the purpose of this video so I'm going to make it Niche specific so when I mention our agency name it's going to show to that Niche that we only work with that industry so I'm going to ask gbt can you help me come up with an agency name my

nich is home improvements give me 20 options homebound digital H make media Rena reach Rena reach I really like that Rena reach I'd be surprised I wasn't taken so now now the caveat to This is don't get too excited over a name that you find you need to make sure that it's actually uh available as a domain okay domain is obviously the URL that you got now I use GoDaddy as a domain host let's see if that is available Reno reach reno. co.uk reno.com look at that that's awesome so we got home renovations got Rena

reach I like that Renault Renault meaning is Renault short for renovation yeah Renault A Renault Yeah I had a Renault on the house a renovation okay cool I think we're going to go for that let's not procrastinate on this I like Rena reach let's go over to Google and make sure there's another no other business Reno Reach cool let's do it Rena reach okay so what I'm going to do is just go ahead and buy this domain name nice okay and now we need to create the Logo smashing through this this is the world's quickest

agency brand created but this is solid like if one of our if one of my students came to me with this they had the plan here this is solid this is this is some great foundations right now let's go over to Google and let's find an AI logo creator I want to make this something that you guys Dev can go and do like you could go and use canva.com at this stage to go create a logo you could go over to Fiver.com and go pay a logo designer there's plenty of people on Fiverr that'll be

more than capable of creating a really good logo for you I personally think that we won't need to do this you can see look at all these people 17 £30 55 and so on you can go and do that or you can go and play around with canva I'm going to go and find an AI logo generator logo.com just going to dig up the options and see what we think looks like the best tool Let's see what these dig up let's come up with one see now I I gener broadly speaking like you could argue

that you could be a lot more creative in your own personal time to actually come up with this and I would recommend giving this some proper thought in your own time as well as so like let's say you coming up with a slogan and not all agencies need slogans by the way like it is quite nice to have something attached to it if it's kind of A simple industry but there's something quite enjoyable and pleasurable about having a glass of wine sitting in the evening planning out your business like personally those were some of the

best memories of my entire business were those very early stages of hanging out on my own in the evening plotting like planning the chess moves for the brand affluent doco I had so much pleasure in planning all of that out and you could argue that using AI tools takes away From that pleasure of all side business so if you are creative naturally we we've got time constraints here but if you're a creative person naturally I would recommend giving yourself the benefit and the pleasure of going through and building out this brand for yourself but not

if it's at the detriment of you actually doing it um in a timely manner do not spend any more than a day doing it or a couple of days max okay your Rena are reach that's nice That's really nice your Rena are reach let let's see if that looks cheesy on a logo I don't think slogans always have a good fit colors colors colors let's just see if there's any kind of like typical colors used within home improvements we want this to be familiar obviously blue is used blue is a color of trust it's why

a lot of people use it I want to see if there are any kind of typical obviously you got The B andq which is I don't know if you have this wherever you are it's a big department store that's quite an interesting one what are the biggest retailers used in the Home Improvement industry UK BQ and Screwfix Screwfix is a good one H so we don't want to like rip off someone's branding ever but if you can associate if there's there can be an association between a color and an industry so it's like almost like

recognizable to an Extent I think that's like it's always worth exploring that I I really don't like this color this this dark blue you you kind of don't want to let your emotions get involved as well but I I really don't like that dark blue color it like reminds me of school for some reason like I I'm not a I'm not a fan of that um but what about the b andq b and Q color code we could definitely take that color okay let's see let's go with an Orange and let's go with a bold

okay and let's do with icons first of all Rena renovation Home Improvements okay it's like very on brand looks like a tool these are such typical logos use like don't get sucked into using something like that also just like text like text is also just nice like if in doubt when it comes to an emblem just use text like don't get sucked into this Is also nice okay I'm going to give another logo maker an opportunity to do this just do brandmark see if the word increase makes a [Music] difference H I like that but

I don't like the font I wonder if we can play on this let's edit this and let's change the font okay what do we [Music] Got oh I like that that's very on brand this is difficult we have two completely different brands here this is this is what I would personally gravitate to the most this is the one that if I if it was for me if this brand was built for me and let's let's just make this Fair because we want to make sure the colors are actually correct as well so we want let's

make the color actually the same so if if I was if I Was creating this logo this is probably like well I am creating the logo but if this was like catering to me and I was like okay if I was if I started a construction Home Improvement type business um what would I want the logo to look like okay what would I like gravitate to the most and this this kind of like more kind of modern we have the traffic cone which kind of simulates like construction type thing um but it's a more modern

kind of kind of clean font That being said this there's something about this which feels a little bit old school um and because of that I like it because the the Home Improvements industry is very old school in a sense I'm going to get a second opinion in here and ask I've got two completely different logos this is like very modern but then there's something about me which is gravitating to this because it feels old school in a way like yeah like it say is it's quite construction like As if the company's construction yeah that's

it is a bit construction that to me feels way more marketing yeah I'm going to change this logo at the bottom here but do you think the cone is still a little bit construction no I think in the coolway though yeah but this font is nice isn't it this this this this main font yeah right let's get this bad boy finalized so let's Chang the slogan font open sand get rid of the italics it's nice more crisp and we're not not going To be using the orange background we'll be using the orange for the actual

logo so ff6 nice there we have it right how do we save this save purchase $25 for a onetime purchase that's decent $25 onetime purchase has taken us under an hour to get this logo like we would pay more than that to someone decent on Fiverr and definitely have it within an hour so yeah love it right I'm going to go ahead and purchase that so we're Going to want transparent PNG we're going to want that white background there as well this is actually really nice you can see this in different colorways this is a

good tool awesome okay fine let's add this to our notion board let's add a cover image to the notion okay that's clean nice so that's the logo I away uh let's move on to creating the website what's the time not too bad I'm going to make a tea stretch my legs and then We'll get back to [Music] it okay just realized we skipped a really quick resal step before doing the logo before even thinking about the website we need to plan our offer now an offer is our way of proposing value to our Niche Home

Improvements it's the specific result of our service it's not our service it's a specific result that our Niche can expect to get from our service and it needs to tap into the Pain points that they're experiencing now it's important that we plan the offer before we do any of this because the offer is going to dictate a lot of the cont content that is on our website especially when it comes to the copywriting so let's dive into that first okay so by the way yerba mate tea I think that's how you say it highly recommend

it's got caffeine in it still cbst need to have that afternoon coffee uh if you're a bit of a coffee fiend so Let's add this to this first of all in fact for now we'll just put it underneath here de side service and offer so let's keep doing this on notion and I'll create an offer section underneath the ICP so there are two main components to building an offer first one is nsv which is Niche specific value proposition and then the second is our actual offer these two components make up an offer statement most agencies

just get this offer part okay they don't they Miss out this nsv but the nsv is our emotional buying it's an emotional statement which feeds into the specific desires of our specific Niche and then we sometimes going to highlight some pain points as well some without statements and so on so this will look something along the lines of we help Niche achieve results without pain so we help this specific Niche achieve this result without experiencing this pain okay so it's a Statement which feeds into their emotion and this is a precursor to the actual offer

which is the specific result that we're going to put forward now in our instance this might be something like we help Home Improvement businesses gener generate qualified leads okay because they want high quality lead flow without doing anything themselves okay this is very primitive but I'm going to pump this into chat GPT in a moment and we'll see What it fires back normally I'd spend an hour or so kind of creating iterations of this reading it out loud until I found something I was happy with but we've got AI on our hands okay offer is

the specific tangible result okay so get specific result within time frame frame or risk reversal so we're going to mention the specific result that they can expect 10 leads 20 leads 30 appointments 50% increase in sales whatever that may be 100% increase in Conversion rate okay within this time frame 30 Days 7 days 30 days is pretty typical or risk reversal risk reversal is some kind of guarantee or you don't pay or pay on results basis we're taking the risk away from the client so in this instance it might be get actually coming up with

a specific result is quite tricky in this instance and it is going to be for any of you who are working with an nich you haven't worked with before and the really Important factor to take in is to always try and under promise and overd deliver so many agencies make the mistake of over promising and underd delivering they promise 50 new qualified leads and even if they generate 45 and the clients made loads of money they're still going to be disappointed because they're not getting what they were actually promised in the first place whereas if

the agency just promised 30 leads and still generated 45 they delivering the exact Same result but the perception has completely changed the client happiness completely changed the likelihood of getting referrals and testimonials has completely changed all because of the ability of that agency to under promise and overd deliver and we see this in so many times business all over the place I ordered a Mac a couple of weeks ago from Apple Apple famously under promise and overd deliver they say oh your delivery is going to be on the 10th of June turns Up on the

6th of June they know it's always going to turn up on the sixth but they tell you it's going to turn up on the temps so you have a better experience and you buy from them again now as a general of firm if you haven't worked with Vish before you can guarantee 10 qualified leads okay that's not going to be many in some Industries and this will vary from place to place I would speculate and I haven't worked at home improvements for about four years Now that we're going to generate it's going to cost us

between 10 and3 per lead so even if you said £25 per lead if we're spending £500 a month on ads which is probably why i' start the ad budget nice and Conservative then we're generating 20 leads okay so if I promise 10 I'm going to overd deliver we want to factor that in now I could message the affl academy as hundreds of Agents owners in there and ask someone who's work at home improvements to give me a Number but it's not fair on you guys for the purpose of this series I'm just trying to make

this as legit as possible so we're going to promise 10 qualified leads within we're going to do 30 days cuz it's going to be a monthly revolving contract and we're going to do all you don't pay so we're going to have a guarantee of results here I think it's really important that all agencies have a guarantee of result some kind of risk reversal these days if you don't have This you're not putting where your money where your mouth is and you're not going to be able to compete with your competitors so with in doubt just

under promise and overd deliver okay now this offer will evolve over time the minute I started working with a home improvement business and I know what specific result I can get for them this is going to be a lot more okay this number is going to increase so I'm going to make this I'm going to increase it moderately I'm not Going to bring it to the max if I've got a client and I've generated 60 leads for them I'm not going to set it at 60 I'm going to set it kind of at like the

lower average of the clients the result of that I'm getting from the clients so let's get rid of these and let's dive let's go over just to chat GPT and see what it spits out can you give me five other variations of this nvp let's see we Empower Home Improvement businesses by driving qualified leads to them allowing them to focus on what they do best that's nice our services ensure a steady stream of qualified leads for Home Improvement businesses all without lifting a finger we specialize in securing high quality lead impr business freeing them from

the complexities of lead generation complexities of lead generation itself is quite a complex statement so I don't know if that fair providing with quality Qualified leaders while they focus on their craft okay so these are nice these these are all nice angles I like this without lifting a finger can you play on without any heavy lifting I like that because it's very Niche specific we're playing on Words With home improvements we bring a consistent flow of qualified lead to home improvment bus to home improv businesses ensuring they secure new contracts without any heavy lifting okay

I think we can make this a lot simpler let's play around with this regenerate qualified Home Improvement leads for you no heavy lifting required okay we generate qualified Home Improvement leads for you no heavy lifting required okay I like this so we we're talking about the specific desired result qualified Home Improvement leads for you no heavy lifting required we grow help home home Improvement companies grow by generating we help home improvement companies grow by generating qualified leads with no heavy lifting required let me play off that this is definitely the statement and the reason I

like it is I like the use of simplify especially as we've established these businesses are Tech phobic okay they don't have great websites don't have great social media so you want to keep things simple we also are staying away from jargon and Marketing terms it's very simple English okay because we want this to be received in the way that we intend it to be so we simplify growth for home improvement companies by delivering quality leads with no heavy lifting required now with the offer statement I want to keep this really simple so get 10 qualified

leads within 30 days or you don't pay this is basically offers 101 10 new qualified leads from 30 days or you don't pay I'm quite happy with that now if we get rid Of these and we look at our overall offer statement now we have we simplify growth for home improvement companies by delivering quality leads with no heavy lifting required get 10 new qualified leads within 30 days or you don't pay I'm very happy with that we'll play around with the copyrighting when it comes to the website but imagine if like most agencies do you

just had this offer statement get 10 new qualified leads in 30 days or you don't pay how are you Going to do that that sounds complicated I'm going to have to do load of extra work for that okay all these excuses and objections and so on that this lead might have well just with this nvp added to it we simplify growth so you know it's something simple for home improvement companies by deliver delivering quality leads with no heavy lifting required so it is simple and you're not going to have to do any extra work yourself

so we're getting rid of Two of the biggest objections that they could have just by adding this nvp at the start of our offer cool okay so let's move on to the website so we've got a number of options when it comes to building a website I want to keep this as simple as possible we could use wix.com we can use Squarespace and we can also use a tool called go high level go high level is what we're actually going to use it's an all in one agency management tool you can use it as a

CRM And also as a web Builder but it's really important that you use a drag and drop web Builder that has templates that you can use because you don't want to spend any more than one day building out your website half a day I'm going to be attempting to do this in literally a couple of hours and you do this because your website is going to evolve over time time and there's always limited amount of information that you can put on your website when you're first Starting a business so many people have these massive about

Pages way too many stock images and all these different services that the listing you don't need it your website is simply just to show that you're a professional company and that you are who you say you are and when someone clicks on your domain from your email you've actually got a website up there and you don't just look like some back bedroom business okay what we're going to do is we're going to do This on go high level high level you will have heard of if you've been in the agency space um this isn't going

to be big in- depth tal of high level because we're going to be going through the tour throughout the next couple of episodes um I'll put a link in the description you can sign up to a 14-day free trial but I don't care if you do use high level or not you can use any web Builder as far as I care but high level does have the ability for you to use it as a CRM and the pipeline management tool as well which is why I like it now the caveat is three years ago when

I used high level I hated the tool but actually they got a lot of investment a couple of years ago they're doing a really good job right now they're pretty much dominating the agency software space so you're going to hit 14-day free trial create an account and I'm going to go ahead and create an account now right so when you've made an account you'll be Taking through to the dashboard uh you got navigation on the left hand side is where you can look at your calendar any leads that you've got your opportunities as well we're

going to come back to this in the future app but for now we're going to skip down to sites you'll also notice that my logo says just close yours will say go high level uh when you have a premium account you're able to what's called White Label or software so you can change it so it's Your own branding but yours will be exactly the same identical apart from this logo so we have funnels and we have websites they're both pretty much the same thing a website typically is a multi-page site and a funnel typically is

a sales optimized single page landing page okay now we'll start off by looking at funnels and we're going to go on template Library typically I imagine these are going to be more optimized for what we need them for they're going to Be more simple and there's a whole bunch of different templates that we can look at so a couple things to highlight I'm not looking for one which has loads of images like this for example we got loads of images going on here we're just not going to have this many images as a new start

agency and when you start using too many stock images like it can start just look a little bit like it's just basic having all them stock images so avoid it unless you've got loads of Content you're a Content agency generally we want something that's just a lot more simpler okay so I'm looking for something as simple as possible go and look at websites as well template Library can even type in agency and see what comes up okay marketing agency these look a little bit primitive looking at those agency landing page let's have a look at

this so typically the only things that we need in our page we probably get rid Of this navigation we just need a hero section which is a section at the top where we're going to have our nvp or our offer we're then going to have either our services or the process in our business might have a little bit of an about we're going to get rid of this cuz we won't have like all the results we can talk about and then we'll get rid of pricing typically we just want a contact form so we can

add a contact form to the Bottom of the page and a call to action button so really they're the main components W there the the hero section we going either have our services or our process we're going to have a tiny about us and then a call to action with [Music] form so I'm going to go with this template here this is actually one I created for a client needs as a go um it's really simple you'll be able to replicate it in less than an hour on go High level we just have that hero

section up the top we have either who we are or our service we've got a little bit of like testimonials results uh we're going to get rid of that cuz we're not going to have any starting off I'll probably replace this with either like our service or maybe our process I'm going to change this to an order form of sorts don't want to put an address and the phone number and the call to action button maybe some features and benefits At the bottom but again call to action buttons all going to the same place the

open up a form where somebody can submit their details and redeem the offer okay so very simple landing page you do not need anything more than this when you're first starting out so I hit edit edit page this web Builder will be familiar if you've ever built a website before at the top we've got our kind of uh a navigation for different sections so we have sections in green then we have um Our rows which I think are yeah our rows are in pink okay so that's the actual content areas and then we have our

kind of elements and columns in uh orange we can go ahead and just click manage on any of these and highlight over any sections and it will just take us to the relevant area on the left hand side we have all of our main navigation so if I click on this title here I can move it around if I go drag it around okay I can change the Text I can go down left change the color there as well in fact let's change that to our brand color Okay add color there you go same again

for the buttons get rid of that border there as well so what I'm going to do is I'm going to work down this page and fill in the Frameworks I'm going work on the framework first so get all the right things in the right places then we'll work on the copy and then obviously Publish and so on so let's get to [Music] it so you see we got a this is a two-part um section it there's two columns sorry in this this overall section I don't want two columns I'm just going to have a single

so I got rid of that column I just have a single column where I'm going to add a form scroll down form there you go don't have any forms yet fine I can always add one Shortly so what I'm looking for here is a feature image so we've got a little image and then we've got some text this is perfect for things like mentioning the service or process I say service all process cuz more than that it's going to get a little bit complicated if you have multiple services that you're offering then it might be

worth mentioning that but here what we're really doing is lead generation through Facebook lead form Ads which are very very simple ads don't require a landing page so we're better off going through the process especially as we've established again nich isn't very tech savvy so we can then explain it if they understand it then they're more likely to want to buy it because it's not it's not hieroglyph to them right now in our instance I'm actually thinking I'm going to do this as the process so like a three-step process of how things work with us

we're just doing Lead generation for a Facebook lead form so it's a very very simple service it doesn't need much explanation so if we go through the process then we can help Anish understand exactly what it is we're doing for them in simple terms so it's is going to be like step one step two step three cool change the logo up the [Music] top that bigger so just looks more Central let's just see what that looks like preview throughout so you can see need some spacing at the top there as well [Music] okay much nicer

let's change the background image here and first we need to find one of course now it's really important that when you are getting imagery for your website you're not just taking it off Google because you can have all sorts of issues when it comes To copyright you need to make sure you're using a royaltyfree uh search engine like pixels for example pixels use all the time there are other ones out there but pixels I found to be pretty great so if I type in Home Improvement what I'm going to look for really is an image

that how many images have I got on here I've got one two okay so I need imager that is going to cater to the entire Niche you don't want to have imagery like this in Home Improvement for example we've got the construction side we've also got like the kitchen more polished side um solar whatever so we don't want to just do for example these these construction images that cancel out like or put off the rest of the market what we really need is a Mixel of two so that's what I'm looking for so something like

this is really nice I think that would be really nice for the hero section so if I download that let's just find the second image as Well for near call to action something more constructionally what is this like uh we'll see what it looks like download if we go back to the Builder upload this image use this one for the hero we need to scroll down and do background color so we need to put a color overlay on top and then we're going to do background image opacity heavy fade so now we have this kind

of fade over the tops is much easier to read that looks clean I like that a lot let's just preview It yeah that's clean okay so let's move on to the copy framework um typically it's better to have your nvp at the top of the page so we're going to have nvp here and then we want to have a call to action towards the bottom of the page with our offer statement so we have a contact form this would be a good one for our offer so we have offer we have our nsv these are

going to be things to complement the nsv who are we a little bit about us our Process benefits I don't know if we're going to be doing the full five benefits yet things like money back guarantee uh qualified lead guaranteed results whatever I we'll come up with those shortly but if we have a look at this this should be a pretty solid framework for us to go on nice okay I'm overdue some fresh air so I'm going to go for a quick walk digest on this copy a little bit uh think of some ideas and

we'll get back To it okay hell thank God I'm not a vlogger anyway look at these views try to get out and Escape digital at least once a day people don't realize how cooped up they are in a house just behind a screen behind your phone we need to get that vitamin D we need to get breathe the air get in your own head get in your own thoughts I don't even understand how People can think straight if you don't spend at least half hour an hour outside every day to get Cabin Fever just thinking

about this copy on the we website and even our offer statement and we're using the word lead we get you qualified leads but leads isn't even a term in the Home Improvements industry is it like I got a quote on getting a wall built outside my house by four different brick layers within the last 6 months and every single time it's it's a Quote we'll get your quote out I've got quite a lot of quotes going on at the moment and no one's talking about leads I'll do a bit of research and we get back

but it might be better for us to use quote instead of lead in our offer statement in our SVP and especially on our website It's always important that we speak the language that the niche speaks cuz if we're promising something that they don't even desire or they don't associate with them we're fighting An uphill battle before we've even got [Music] started okay let's finish this bad boy off so just want to while that's on my mind change some of the copy here on the note of quotes instead of leads simplify growth of home improvement companies

by sourcing potential clients ready for quotes with no heavy lifting involved we make it easy for Home Improvement businesses to grow by Generating leads ready for quote quoting without any heavy lifting required okay this is interesting I like this let's let's write this down because I want to I want to just have this on hand just in case if there's somewhere fitting on the website for us to talk about like quote ready lead oh quote ready lead I like that okay I'm going to write down some terminology on this page either way write some random

quot some copy notes when you're thinking of copy like you Always want to just be like writing things down and it comes to your mind it's like quote ready leads I like that I feel better about that we simplify growth for home improvement companies by sourcing quote ready leads with no heavy lifting required if they refer to quotes as leads this works if they refer to lead as quotes whatever it works Home Improvement industry is typically an industry where you go to a kitchen fitter or so on when you need them Typically speaking they're not

calling you up and therefore it's not a sales-driven industry although all businesses are technically sales-driven businesses it's not a sales heavy business and therefore a lot of these business owners may not be used to the term leads which is why I don't want to put them off if they're not okay many of them will be working on Word of Mouth especially in my local area norol like people are born in North don't typically Leave norol especially businesses um and therefore I want to make sure we're covering all grounds so let's go with this so how

can we apply this to the website let's just go back to uh high level and then see what we can do so let's start off with the nvp okay that's going to be too long I'm going to get rid of that let's put that here this is too much I remember earlier we wrote a simplified version of this Let's try that let's make this bold let's do lead quote ready leads for you I like this term quote ready regenerate quote ready Home Improvement leads for you what similar L effortless effortless business growth effortless business growth

we generate quote ready Home Improvement leads for you no heavy lifting required love it get more leads nice simple call to action we Always want to keep this simple I hate seeing like these really long clickfunnels esque call to actions right let's go down the page in fact whilst we're on nsv let's go where we're putting the offer I want to put the offer here get 10 qualified leads within 30 days or you don't pay and see what this looks like it's too long can we we put some a sub text underneath this sub headline

change that color so typically we want to have a Time frame um but this looks so much cleaner on the website we could have it here get 10 new qualified leads within 30 days or you don't pay nice clean get 10 new quote ready leads okay who are we help me write a who are we section for Rena reach make it no longer than this that's longer that's definitely longer make it shorter mention we're based in N okay I want to mention the location is going to go in our favor cool this is clean we're

a nor based agency that helps home improvement companies by delivering top tier quote ready leads through strategic advertising on popular social media science our targeted approach not only frees frees you up to concentrate on your work but also ensures your growth is driven by genuinely interested clients making your business expansion smooth and efficient Your business growth smooth and efficient nice like it like it like it um again like we can revisit this at any time and just change this copy but for now we just want a base so our process step one step two and

step three say plan this on here first step one going to gather content I don't want to do content creation step two launch ads step three generate leads gather content launch ads generate leads now for the Sections [Music] underneath okay gather content in the initial step we collect visuals that highlight your craftsmanship these form the foundation of our strategy serving to attract a greater number of potential clients to your business next we launch ads based on the on the content we' collected these ads are strategically designed and placed on popular social media platforms To capture

clients attention finally we collect information from individuals who are genuinely interested in your services prioritizing quote ready leads and eliminating tie kickers cool TI kickers is a term for someone that's yeah not interested it's kicking the tire looking at the car right let's get an icon for each of these so we want a number of some sort so let's do this on flat icon so flat icon is a free icon directory and there are premium ones on Here as well but actually the Free Library is pretty amazing happy with this we can also make this

the orange color and we then hit edit icon we can choose a new color I'm going to do a custom palette let's get the color of our brand and okay [Music] download now if we go back over change the [Music] image what are some of the big pains Sur Results guarantee cot ready leads okay so we got these benefits at the bottom this is not necessary but just from a design perspective it looks quite clean industry specialist guaranteed results qualified leads what else do we need to change on here so we're pretty much there right

the only thing that we need to do now is create this popup and update this form this button as well just to want to submit that form so Let's go ahead and edit the popup and then we'll go and create a form to edit a popup I'm click that button there and if we go on popup settings we want to change the background the Border color there you go and then we can do get 10 a quote ready leads and then we'll do the sub headline and then 30 days or you don't pay so we're

reaffirming that offer okay going to make this text a bit smaller your 10 quite ready leads in 30 days or you don't pay just change the Spacing on that a little bit okay cool this looks clean so now I just need to update this form so if we make sure the website is saved we come off this here so we're going forms Builder add form and we want to take full name we going to take email address uh let's take phone number and let's take some information can we take like a bit of text let's

make that smaller for sure tell us about your project okay can I Center that left perfect so we need to change the onsubmit [Music] message [Music] [Music] [Music] [Music] [Music] okay here we go so this is our finished website we got our hero section with our nsv you press get more leads it takes You through to the application form which you can submit um we got who are we our process and then we've got our application form again with our offer directly on page got simple kind of benefits which isn't necessary and then just a

footer so very clean simple onepage landing page you do not need any more information than this when you first start in your agency final thing we need to do is actually get this launched on the domain so it's Reno.com and we also need to change the metadata at the top to do that we go SEO metadata Reno reach chance final task for the day nice Rena reach fueling Home Improvement growth like that let's go with effortless Home Improvement growth and then running reach we simplify growth for home fre businesses we F high quality leads for

you from the heavy Lifting let's build your success together and then we can also add the keywords and so on this is for Google so when people search for us so we do Home Improvement leads knowledge Home Improvement knowledge home renovations offer Rena reach social image this is basically what people see if they share the link okay update metadata hit save and then also want to get a Facebook pixel set up on here as well which we can input into this Tracking code and now the final thing we need to do is set up the

domain in fact I'm going to do I'll tagline your Rena art reach okay so where you want to go settings and we're going to change this to go this is home okay and settings and then go add domains add new domain now we need to add these DNS settings as aord to our domain so I'm going to go on go D I'll Log in go DNS add new record a record the value here and actually let's do a c name c name will be better so we don't do c name here we go and it's

going to be www leave that default hit save get rid this one here first of all you can't have a conflicting C name save cool this will take a little while to go it's going to validate okay that was Quick okay now we go back go on sides select the domain hit save going change this to go okay cool ww. reno.com normally this takes up to 24 hours yeah so it hasn't loaded yet but this will do within 24 hours running reach.com will be live cool so guys let's go back to the plan today in

one day I'm exhausted we have managed to choose a niche establish the ICP decide the service the offer the NV um nvp our agency name we've created a logo and we Have created a website meanwhile you've been pissing about for the last two weeks trying to pick a niche I need to go chill next up we have lead generation and Outreach let's go get to meetings cheers morning could you pop me through to Gareth please morning could you pop me through to Mark please hia can I speak to Andy please morning can I speak to

Jonathan please not in the building today it'll be back in in the morning Okay no worse hi Andy my name is Jordan I know you're busy so I'll be really quick I just wonder whether you guys could handle another five or so quotes at the minute um no hi should pop me through to Adrian please I think you just called me say it again you just called me oh oh okay that was awkward you be phone back again next week and then I'll have time to have a chat with you but we are busy ourselves

but I'm always interested In to see how people can produce leads and obviously do it that way so yeah no give me a phone call back next week when I got more time okay let's do it episode two of starting agency from scratch I don't know if I've named the agency series by now but yeah I'm starting an agency from scratch if you didn't watch episode one I want to prove to you guys that it doesn't take a long time for you to sign up your first client I'm literally documenting the entire process Of getting

your first smma client in fact let me dive into what we have done so far if you haven't yet watched episode one go and watch it because what we did is we laid all the foundations we chose a niche we established ICP which is the ideal customer profile the exact kind of customer we want to reach out to we decided on smma service and our offer our agency name and we also used AI chat GPT as much as possible to get rid of all the time consuming tasks we created A logo and created a website

and I did all of this in one day in one video as well so today what we're doing is we're getting clients so we're going to be going through lead generation I need to build a lead list of all the companies that we're going to reach out to we're going to build out an Outreach strategy I don't yet know whether we're going to be doing emails Co calls and DMS probably a mix of these things um that's going to really tie us in for today to Day I mean there's quite a lot we're going to

do all the lead generation on our first batch of Outreach set a couple of meetings hopefully and then record those meetings for the next step next video and hopefully sign up a client and then we're going to move on to delivering results on boarding a client developing an offer for them establishing their ICP building a marketing plan for them launching their ads and getting them some incredible Results nothing like this has been done on YouTube before I want to put my money where my mouth is and show you guys exactly what it takes to actually

go and out there and sign your first client I'm not leveraging any assets that I've developed from building a multi figure agency over the years and helping over 2,500 people start their agencies I'm not using any of those assets I'm doing this as if I was one of you guys coming fresh into this uh industry so let me Show you what we got going on so far this is what we've created agency name is Renault reach okay we're playing off the renovation we're going for the Home Improvement industry okay so Renault being renovation abbreviated reach

being marketing obviously and we got this tagline your Rena R reach lots of this has come by at chat GPT you should go watch the process if you haven't it was pretty cool we're going to be location norch norol in the UK this is where I Live I always recommend new site agency owners to be reaching out to local businesses to start off with and of course I'm not going to break that rule servicewise we're going to be going for meta ad this is going to be a lead gen service okay we want to be

generating leads uh maybe a bit of appointment setting for the Home Improvements n Niche so our ICP which is our ideal I'll write this down so you can know that for reference ideal customer profile company Size 1 to 10 employees so we're going for the smaller end of the business we don't really be going for the big ones just yet if we're starting out Revenue wise anything from 20K plus per month even 10K plus per month to be honest that would be relatively suitable so yeah 10 20K per month decision maker is going to be

owner founder MD their paying points is going to be high quality lead flow where they've got budget as well they need to be people That are quote ready people that can actually afford their services so we're talking about kind of kitchen and bathrooms Home Improvements we're talking about solo we're talking about about landscapers all these businesses that come under Home Improvements another pain point is content creation they don't have the time they're very busy mastering their craft actually doing the work they're not thinking about taking photos for social media Branding and website reputation reviews business

gos delivering a good service making money obviously and some of the bottlenecks are that there a relatively Tech phobic industry I don't know what it's like in the rest of the world but certainly in the UK the Home Improvements industry is one that is yet to be digitalized as per say many of these businesses don't even have website so they are Tech phobic and that might be an issue when it comes to actually Running ads I have no clue how these guys are going to react to this lots of oneman bands around as well so

I imagine when we're doing our Outreach we're going to have to we're going to be doing a lot of qualification and speaking to people that can't necessarily afford our service or we need to go through some mental barriers and help them think about expanding the business potentially and also understaffed there's an employment crisis in the UK when it Comes to labor at the moment and yeah there other shortage so I wonder whether this will be an issue offer we're building out is we simplify growth for Home Improvement companies by sourcing quote ready leads with no

heavy lifting required get 10 qualified leads within 30 days or you don't pay so we got a direct risk reversal in there as well and then we' got some of the copy that we've written for our website in fact I'll show you the website this is what We got simple landing page simple opin page effortless business growth we generate quote ready Home Improvement leads for you no heavy lifting required so we're playing off all these kind of different old copyrighting and attachment NCP hell I can't get my words out we're playing onward based on their

indry whatever get more leads is is the call to action button they press that it brings up the popup get 10 quote ready leads within 30 days or you Don't pay quick who are we our process again call to action with the order for with the booking form there and then we just got a couple of credibility icons at the bottom of the page let's jump straight into this lesson and what we're going to do is we're going to carry on same suit and we'll be marking these off as we are working on them so

lead generation I suppose the first thing we need to do is know what leads are actually going to be reaching out to Because Home Improvement Niche is pretty Broad and I'm pretty sure we haven't already identified a sub Niche no we haven't so we need to identify subn really and to do that I'm going to actually use chat GPT to help us out here you give me some sub niches within Home Improvements okay my gut tells me like things like kitchen and bathroom showrooms would be a good one to go on kitchen renovations there you

go bathroom there you go basement Finishing is not something we have in the UK Outdoor Living Improvement so kind of landscapers I think Landscaping could be a good one at the moment it's like it's we've just hit Summer today is the first day of summer in the UK yeah Landscaping is going to be a good one as well flooring Roofing so I think like what we probably going to do and I'll write this we'll keep this all on here initial sub Niche we're going to do kitchen and bathroom Fitters landscapers This will give us enough

for what we're going to be doing for the purpose of this series but let's put flooring down as well we could do solo as well as well so this will be enough for us to go on I'd recommend picking three sub niches anyway when you're first starting out so you got your overall Niche which might be health and then within that you've got personal trainers you might have acupuncture you might have private healthcare hospitals whatever but you Want to pick some sub niches and don't just want to be going completely broad straight away so we

got our three here kitchen and bathroom Fitters landscapers and solar most obvious place to go is Google Maps Google is our friend it's the easiest place to find leads so if we go I'm just going to do kitchens as the key word kitchen norch so we've got kitchen shops kitchen renovator cool there's quite a lot of these some of these are going to be corporate Companies so I'm looking at these are recognizing some of these names like Howen I'm pretty sure this is a a corporate company let's just have a look at this Howen n

like you see this is like a multi location find a Depot so this isn't going to be suitable but something like the annex these guys definitely would be suitable handmade kitchens norol this is the kind of the perfect kind of client that we want to be reaching out to right now now we can Go through this list and manually take the data put it in a lead list and that's what many people do but I'm on a time limit here and I want this to be as time effective as possible so what we're going to

do is we're going to use software so I already have a to called dat data scraper installed actually it should be called Data Miner is that right data minor yeah data minor okay data scraper is the add-on I recommend you checking this out it gives you the Ability to scrape data from any website basically and so what we're going to do is going to select the recipe what I don't have the time to do is show you how to set up data Miner right now take away from the rest of this video but you can

go watch a video on YouTube about it if we do Advanced scrape let's have a look at this and we're going to do next page automation which means it's going to go through all the pages and we're going to do scrape 10 pages so It's actually scraped four pages there's four pages of kitchen and bathroom showrooms in nor and we got 37 rows there's 37 different companies we're going to hit download and we're going to do this as a CSV file and what I'm going to do is go over to Google Sheets and create a

new lead list so this is going to act as our lead database okay so info we're going to have we're going to have to do contact name because we need the business owner details we Going to do business name website phone number email we'll do that for now there'll be things that we're going to want to add to this location and let's do SUB niche as well and if we go file and we import that CSV that we just downloaded what information has this scraped not we haven't got all the information that I want here

let's go over to data scraper again let's just check okay it's actually only taking the Rating reviews category it's not giving me the website find a different that this is what I want we got the website now we got the phone number address and so on we're going to do this one manually so there's actually 77 companies that they're coming up and I import that okay this more like it okay what I'm then going to then do is do bathroom Fitters know as well now a lot of these companies will there will Be some of

these which will be crossover which is absolutely fine we can do a duplicate search on Google Sheets to get rid of those so we take those in fact I'm going to sa the bathroom thing off no we will do the bathroom Okay cool so now we have just scraped 164 companies from Google Maps under 5 minutes but some of these are going to be duplicate so I want to run a duplicate check on here so uh if we do find data data clean up remove Duplicates data has a row has a header row and if

we do that 32 duplicates get rid sweet so now there are no duplicates on this so there 132 companies I'm not even going to bother with landscapers at this stage because this is more than enough for us for this is going to get Whitted down even more we need to find business owners details now it's going to be more than enough for for this task at hand here but I'd always recommend you getting around 100 leads before you Start doing Outreach get a good 100 leads on your database but we actually want to take these

companies what I'm now going to do is going to manually go through each of these and just get rid of the ones which aren't suitable and then we can assess whether or not we want to have landscapers on this list so if you open up I'm open up all these websites dream doors this looks like a large company so this horor this looks like a local business let have a look This is a local company they're a good lead cool I keep them on dream doors get in touch of our showrooms see like this is

a this is a big company yeah different showrooms so I'm going to get rid of them in fact you can just kind of work through this list if you just hold down command if you're on Mac open up that website open up this one and so on and just smash through them I know I can get rid of Howen War for's already on there nbk's up there Going to get rid of this one supreme bathroom and kitchen Center shout out this is one of my first ever clients I think like my third client when I

first di my agency 5 years ago and sometimes you got companies like this that judging by the website are pretty small if actually look into these guys a little bit got one Google review yeah it's a pretty small company so these guys aren't going to be suitable tell you what I forget how Laborious manually generation is it's a slug usually what I would do in this situation like obviously like now in our agency we just have a lead generation team and they just will go and do this themselves like when you're first starting out you're

going to have to go and manually filter through this information like just basically getting rid of any company that you think is too small is potentially unsuitable and you don't want to be too strict with this Because like you can if anything like you can just practice your cold calling and so on uh when you're actually speaking to people but like for example this website here website designed on Wix like it's a hot mail email address it's got a mobile number there great mobile number but this person isn't going to be making 10K a month

like there's there's no chance so in this instance we like get rid of that but yeah it's a it's timeconsuming but I'm Going to get through all of these and then we're going to go to finding the business owners details I mean look at this like what is this website look at this for a web development agency should be calling up these companies booking in meetings and selling these people doesn't have to be a high cost package even some of these businesses are making a low amount of Revenue just do a quick 1K landing page

templatized sell it to a bunch of these people like you'll clean Up there's so many of these bad websites here and you only need to compare them to one of their competitors who's got a really nice website for them to see the value in it yeah knowledge based agencies what are you doing okay so we've actually now just whittled that list down to 35 leads 35 companies and this is still haven't we still haven't found business owners details so and that is moved me being extra picky mainly because I don't want To waste time on

this uh on this day doing this Outreach recording this video some of you guys will want to keep other companies on there that maybe don't look suitable and face value but it's worth you just testing them out so if anything else you're just getting practice on your C calls right all of that experience is valuable experience when you're first starting out but for me I'm being extra fussy here cuz I want to I want to have valuable use of this time See as we're condensing it all down into one day right so we should have

enough leads on here to get us going for today generally I'd advise you having over a 100 leads on your list um so in your case you would go and continue building this out and what I want to do is now find the business owners details quickest way I'm going to do this is using a tool called snov.io to actually identify the business owners name if they're on LinkedIn and so on not all The people will be able to find this way some of them will have to do manually but if I log in I'll

show you how we do this uh so if we go over to on the left hand side and we're going to do domain search it's going to be bulk domain search actually we're going to import from a list so if I export this where we at download CSV then go bulk domain choose and the domain list is we we site and we want to find prospects let's collect up to three prospects per domain We're going to leave this all open I don't want to I don't want to put any criteria on there I'm just going

to see what company what people that can be found okay so we found eight prospects here no results of 30 to the domains that's fine let's see the list so I say let's create a new list actually okay what have we got we found some direct email addresses here which is ideal so let's just open this up and I'll put this on the left and then we Put in this information so so this is actually a lot less leads than I would liked it to find this is only eight companies business owners details but that

being said as we and we've already established that this is an industry that isn't very tech savvy these people aren't on LinkedIn which is why we haven't found them on snar which is fine some of the niches you guys will be going for you'll be able to find so many more business owners details but I Think Home Improvements will be a good need for us to do with this so we're going to crack on uh what I will have to do those going to have to manually find the business owners details on these websites and

I'll show you doing that it's going to set us back a little bit TimeWise again well this is a good indicator of though for the people that we have found is that these companies in particular will be larger companies potentially on the list because these People are on LinkedIn okay they're already a little bit more aware of social strategy so I'm going to highlight these on the spreadsheet when I'm done and notify that these are really going to be the ones something to call up first so for the rest of leag what we got to

do is good old fashioned Le generation so open up a website Route Around okay about establish there we go what's the email address as company so we've got Info app See if we can find a direct email so snov.io have an email finder Google Chrome extension no it's not found anything else so if there is one kind of easy to find on the internet s will pick it up but we'll just go for the info app generally not ideal but again it depends on the industry like really depends on the industry that you're working with

if it's an industry which is digitalized then you're going to find a lot more direct email addresses so for this one I Can't find a uh business owner's name so if we just go over to Google and put in business name owners norfor Custom Kitchens nor kitchens limited is that the same company nor kitchen's dissolved no hopefully not no but I have just found a mobile number have we already got a mobile number we do have a mobile number okay maybe if I Google this mobile number I might be able to find someone what we

can do is look at reviews as well have a little look if Certain names have been mentioned time and time again yeah you did what my first Art Gallery exhibition you got invited to your first Art Gallery exhibition did you y well where is it artique galleries yeah champagne oh yeah and they can bring as many guests I like oo you're my best one I'm officially grown up who you going to bring not you why okay maybe would you like to come no you Should go with r I'm slogging through lead generation right now oh

no no it's not ideal I was hoping that I'd be able to man automatically find loads of business owns details using software but it's such an old industry that I just can't find like sn. IO but I'm just instead I'm mean I have to uh I'm basically manually going through it all which is fine is what it is how many you trying to do I had 75 leads I'm now down to 36 Who are actually suitable and I'm just going to try and find all the details for these these guys basically but I'm probably only

going to call through 20 companies or so in a couple of hours so and see you can find business owners uh details just by using like this email finder I didn't know that I've always used um email Hunter yeah email Hunter does the same thing I just don't find it very good oh really no why not it Just often like comes up with no often comes Up without finding them yeah cuz it can only it can only find what it can yeah you know like it can it can only find what is available out there

I gu that's why it's good then using this will doy much guy because he he can always find everything so what lead genen guy M oh yes fine yeah but I'm not allowed to use my ha okay yeah okay not coming to my art Expedition cuz you're not cool enough sake some of these interestingly haven't been found on SN But actually do exist it's because the company name presumably is somewhat different concept bathrooms and kitchen limited and then we have concept bathroom and kitchens and this just cements how important it is to do manual Outreach

at the start as well at manual lead gen because you're going to miss out you would have missed out if you just relied on software you would have missed out in fact you would have missed out on all these leads you were trying To do a home improvements in agency like I am now in Norwich and you're just relying on software cuz you're lazy then you wouldn't get any of these leads it's so important that especially in the initial stages and ongoing you're paying someone to do this or you're doing it yourself that you do

go through manual lead gem because you just miss out on a lot of money and a lot of opportunity when I'm met with a decision like this like do I want to go sales at or admin At email we can't find a business owner's direct email I'm always going to go for sales sales is going to be the email it's going to be most likely to be open it's the one they're going to take the most serious if admin is just going to be just going to get lost in there hello there welcome to Jordan

Ramsey's Kitchen Nightmares today we're going to be making turkey mint Alan Nando sauce with scrambled eggs on the side where's the lamb sauce come on man what the Do you mean where's the lamb sauce piss of ow so I've started what I would call a keto Carnival diet for like half the day I avoid carbs all together until like dinner so normally what I would have is like a portion of ground minced beef or like a burger with no bun um I'm doing lean turkey mints this week I'm trying it out I think it's okay

like it's nothing like Ground beef and then I'm having to add like sauce to the turkey Min to give it some flavor but ground beef normally I just have that straight up maybe a tiny bit of soy sauce put it through it and then I'll usually have like three scrambled eggs as well for extra protein but today I've only got one egg I can't be asked to go down to the shops I'm just to put a fried egg over top but I find being in the absence of carbs and using my energy sources as fat

I have so Little brain fog in my day and it's just been an absolute game Cham changer for me and I've completely got rid of those those afternoon slumps that you have like mid-afternoon feeling like you need a nap or just getting brain Fork like 2 3 p.m. so for any of you that are feeling that I'd recommend you avoiding carbs all together breakfast and um lunch been amazing for me this is the latest Bonsai in my Collection this is a Japanese Juniper just take a second to appreciate how incredible this tree is 60 years

old spent 40 of his years in Japan has been watered every single day to keep it looking like this for me Bonsai is the ultimate symbol of discipline and it reflects business in so many ways you got to make sure your foundations are there you got to make sure that you're selling daily you're watering every single day if not the business will die You have to groom it and prune it and look after your service delivery look after your clients most people can't keep a plant alive for 6 days they' loan 60 years and so

for me this is that daily reminder of discipline it's consistency over time that creates a successful business you can't hack your way there and if you can then it won't last okay let's do this where were we so lead Jen adle away thank God uh let's move on to building the Outreach Strategy so um as a new start agency there there are three main ways that we can tackle this and we can do this through AI tools automation different platforms on DMS we can send messages on Instagram on LinkedIn are the most popular followed by

places like Facebook and then alternative platforms like Pinterest Twitter if you on Ecom and then even Tik Tok you can do DMS on now we definitely going to be doing cold calls this is without a doubt the Easiest way and the quickest way to get meetings when you're first starting out we're on limited time so I want to make sure that we get some meetings booked in it's also the scariest Outreach strategy U but it's a necessary evil it puts you in a place of discomfort which is going to force you uh into learning something

new and it's going to make you a better business own all around now I haven't made Co calls in months so probably going to be a little bit Rusty it be a Humbling experience in itself but I want you to see that emails bread and butter absolutely non-negotiable anyone can send email so it's just a baseline strategy it's not one you should rely on as your found as your only strategy but it's a baseline strategy G so will definitely be doing that and I think I'm probably going to avoid DMS I'll explain why uh so

I've got a personal brand obviously and uh we have to pay intellectual property lawyers on Retainer for the amount of fake accounts that we have popping up every single day so if I make a fake account got to put content on there it's probably going to get taken down by the IP lawyers anyway uh and plus it's going to create a confusing message for anybody it doesn't know I'm promoting this series joined by the fact that it's an unfair Advantage if I send a DM to someone they Google my name they're going to know who

I am on based on other social media platforms They're going to be more likely to have a meeting with me kind of it's counterintuitive to the point I'm doing this series in the first place so we're going to stick with just C calls and emails and I would expect from what have we got on our lead list 30 leads anything from one to three meetings depending on a conversion rate and I reckon we can do that just from Co calls so hopefully emails can bolster up those numbers as well so let's jump into this Build

the Outreach strategy the first thing we actually need to do for it is say have some scripts so if I'm going to I'm going to get rid of direct messages um so we're going to do c calls we're going to do emails first of all I'm going to write a call call in script and then we'll do the call calls get the call calls out of the way first of all it's not a fun task so if you put it off till the afternoon you're not going to do it so you have to get it

out of the Way first of all so I'm going to do this first I'm going to write the co calling script do some coold calls then we'll do the email script and send some emails so let's focus on this first now I'm going to get up the notion board again U now I actually if you haven't seen already recorded a live call calling video on YouTube where I called on behalf of one of our students in the affluent Academy who won a competition um and then we secured a couple of meetings for him in 20

dials I wrote a cold calling script for that so what I'm going to do is I'm going to find that script and we're going to build it off the back of that so I'm going to copy this and put it in our workplace create a new page at the bottom here paste that in so this is the scripts that I wrote for Mo he was targeting athetic clinics in the UK with an offer of 15 new qualified appointments booked in or you don't pay we got the script format here so what I'm actually going to

do is just go ahead and call coin script this is within Rena reach and change the information on screen and we'll work through this now so the niche is obviously Home Improvements the offer is going to be five new uh five quote ready uh lead within 30 days well you don't pay service is going to be Facebook lead gen adds plus appointment setting is actually the same and the agency is going to be Rena reach okay so Start off with some gate gatekeeper objections a gatekeeper is the person that picks up the phone that isn't

the business owner but is the receptionist or something like that we're want to get past them um so it's always good to have some prompts that you can quick fire on especially if you haven't C called ever or in a while you need to um refresh your memory with things to come back from so if someone says where you calling from I'm just going to say norch Okay I'm not going to say Rena reach okay um we want to be as vague as possible generally with Gaters want to be as vague as possibly you know

we probably actually haven't got time to go through some proper training right now so I'd recommend I will maybe put some links in the description and you can go through and watch previous videos that I put out around around coold calling cuz if not I'm not going to be able to get all the list done today so what company I'm not goinging from with company what is it regarding getting you guys five more quote ready leads over the next month or so uh can I take a message no not at this time the things I

would like to discuss are a little complex leaving a message maybe you could help me when would be a good time for me to reach the name Bone's name for literally 2 minutes so we're always diffusing that's kind of the message of a gatekeeper like whatever question they're asking we kind Of batting it off and just saying oh trying to get further information when can I call them back do you have an email address do you have a phone number and so on can you send an email honestly this something pretty time sensitive I'm only

looking for one in the nor area so I'd rather call back later if there's a better time this is kind of counterintuitive to this one I'm going to add another one in here name ay that's one that's all good is that a Better time take this maybe you could help me okay to the script hi is it name I'm speaking to we always want to make sure that we're getting hold of the right person this is the business owner we're speaking to we don't want to be hand it off to someone else who is who

can't make decision Jordan here I know you're busy so I'll be quick diffuse them straight away I do have a script video on YouTube I go through this a lot more detail go and watch it um but yeah We want to diffuse them so they don't they're disarmed could you handle another five quote ready leads right now there it's a negative response look okay before you hang up I'm not trying to sell you anything right now I just want to arrange the time where we can have a quick 50-minute meeting get past this awk with

cool stage and I can share some ideas with you no obligations if you like you can take my ideas and Implement them yourself so the psychology behind This is we're like look just give me a minute I'm not trying to sell you anything right now I just want a little bit of your time there's no obligations I can share some ideas of you so we're hooking them in on the fact that they're going to get some free information from us we're not going to try and sell to them and we're just really trying to diffuse

them it's all you want to do you don't ever want to come across aggressive on a call call they're Positive awesome I help Home Improvement businesses get more clients booked in uh get more quote ready leads without having to do themselves I generate the leads then call them on your behalf to make sure they're ready for a quote contact them on your behalf to make sure they're ready for a quote I'm so confident this will work for you that if I don't get you clients you wouldn't have to pay me Anything would that be worth

a quick chat I'm so confident this will work with you I'm going to make that shorter and if I don't get you at least five quote ready leads you wouldn't have to pay me anything would that be worth a quick chat to you so this is what I call an elevator pitch it's basically if you're an elevator with someone you need sell your service to them quick and tell them exactly what you do this is the statement and you want to have it as Short as humanly possible on a call call I hope Home Improvement

businesses get more quote ready leads without them having to do anything extra themselves so I generate the leads for you I then contact them on your behalf to make sure they're qu ready for a quote and if I don't get you at least five quote ready leads you wouldn't have to pay me anything would it be worth a quick chat to you okay simple don't copy and paste this by the way guys you need to write In your own tonality and just understand the psychology behind what you're saying so we use a combination of paid

ads to generate the leads and then we manually engaging conversation and we book in the appointments on your half that's not what we're going to do um manly engaging conversation to make sure they're not time wasters okay cuz that's what they're going to be that's why we're doing the quote ready thing TR and then we hand them off to you I love to run Through all of it in more detail with you have you got 15 minutes free early next week or over the next couple of days so we're just again being as vague as

possible it's a very top level understanding and then we're just trying to push into a meeting never get pressured into pitching on the phone never get pressured into going through the price when we do the coold calls I'm not going to put any ejection handling on here when we do the coold calls You'll hear some ejection handling people will push back people might not be happy it might make a few mistakes we'll see and then you'll get a better of idea of how I can actually secure meetings off the back of people rejecting but you

want a baseline script on screen and what I'm going to do is I'm just going to take this script and I'm going to put it over I've got I don't know if you've already seen one of my monitors is not working today another One's coming tomorrow I've got a small portable monitor on my desk desk so I got a dual screen set up one screen is going to have the leads on screen next one is going to have the script so I can revert the script if I want to but then also just smash through

the dials uh on the other screen a lot of people ask what cool software we recommend now at affluent doco we use just call it's cuz we've got a team of people that are making dials all the time and so it's Really great for Data Tracking and also at looking at Co recordings and so on automatically I'm going to use this on a mobile app so it won't show my mobile phone number people won't get a hold of that when you're first starting out though you can just use your mobile phone number people will have

access to it though obviously you could also use Skype call as well and even go high level as functionality to make calls too so the last thing I'm going to do and I Always recommend doing is getting your head straight before you start cold calling plug in your headphones do a quick meditation clear your mind from all the stuff that's already happened in the day it's been a long day as it is doing all the out lead generation and recording video takes out of you as it is so I need to get my head straight

going to do this meditation and we're going to start smashing the phones [Music] [Music] that's you've reached thank you for your call we are currently unavailable but if you can leave your name and number we'll get back okay so no answer on that one need to add a note section on this database so I can add notes as I go along the mark that as orange put uh no answer in fact I'm just going to double dial it's always good to double Dial good morning in speaking morning could you pop me for please um I'm

afraid um he's not actually in the building can I ask his calling oh that's all right no ways um is is he in this at all today uh let me just double check on his calendar for you can I ask his calling yes my name is Jordan hi Jordan uh I think he's at head head today okay is there a message I can give Him at all no it's it's absolutely fine it's a little bit time sensitive though um I I wondered there's a better way that I could reach him uh you could go on

to his email yeah I yeah he got he got an email from me yesterday it's okay um is is normally do in the norch office or is he normally based in this he's actually um in this but then he could actually be on site soine um it depends on his calendar dates really okay um he could Be at our head headquarters he could be in disc he could be on site um with customers not a problem um can I give him a message or no it's it's absolutely fine he's got an email from me anyway

um but would you say it's worth calling up this or or would that be a waste of time if he's out today yeah he's not out this today fine no that's no problem at all that's all right I I'll try I'll try later in the week I appreciate your time okay Then take care bye-bye bye thank you little bit Rusty for the first call just want to generally just kind of avoid I don't want to leave a message uh I don't want to give them kind of any information about or give them any fuel to

then not let me through in the future so I'm going to update the notes why it's always worth double dialing I'm adding these notes but I'm not going to be calling back CU I want to get a meeting Out of these calls today okay let's move straight on to the rest I'm going to add notes as if I was one of you guys though doing this okay because I've only got one day of Outreach here for this series but you guys would want to call them call back okay you don't just quit now you know

he's not in the office please note that all our calls are recorded for training and monitoring purposes please hold and one of the team will be with you shortly morning morning Could you pop me through please yeah that's myself oh hi how you doing my name is Jordan I know you're busy so I'll be quick I just wondered whether you guys could handle another five quotes at the moment what sorry I wondered if you guys could another five or so quote requests over the next month uh four what sorry what it is is I run

a business called Reno reach where I help kitchen and bathroom showrooms get more quote requests in and i' get all the Leads for you I then make sure they're quote ready and qualify them there's no risk to yourself if I don't generate you at least 5 to 10 in a month you wouldn't pay me absolutely anything so I just wanted to see if that would be worth a chat to you yeah I wouldn't be the person to talk to um okay how did you get my name in the first place sorry uh I just got

your name online from the website I'm pretty sure it's on your about page gotcha okay hold on one Second let me just speak to my colleague that's all right so it looks like it's not actually the owner of the business I have no clue why hi there um sorry I just spoke to my colleague um who's part of the family that owns the business okay and but because of the the fact that obviously the company's been here 20 odd years and and we're lucky enough to have a a really good reputation we don't really need

any more um business in coming um We're quite lucky in that respect I suppose even though obviously the market is quite challenging at the minute we're still getting enough inquiries and and enough turnover that um to not really warrant any additional but obviously if if anything change going forward then there's no harm and you sending some details across to the sales inbox so we've got um your company on record so that you know yeah that's that's not a problem at all like maybe you just help Me just for one moment then I just want to

understand um a little bit about oh have I lost you oh I must have accident I don't know if I accidentally hang up or they hang up okay fine uh well crucial error there is we didn't speak to the right person okay so spoke to who is actually just a kitchen consultant so it's not the right person at all actual contact I need to speak to his I'm not going to give up on this one I would generally recommend calling up Again hi can I speak to please speaking hi my name's Jordan I know you're

busy so I'll be really quick I just wanted to know whether you could handle another five or so quote requests in the next month not really no we can't you're that busy huh we're that busy we're that that good why what you how are you proposing you can do that well look I own a a local business in Norwich called Rena reach we help kitchen the bathroom shows get more quotes in you don't have to do Anything extra yourself I generate the leads for you and then make sure they're quote ready so they're not going

to waste your time and we're so confident that this works we put a guarantee on it so wouldn't pay us unless you actually got those results right I'm busy at the moment what I suggest do give be a phone call back again next week and then I'll have time to have a chat with you but we are busy ourselves but I'm always interested in to see how people can Produce leads yeah and obviously do it that way so yeah no give me a phone call back next week when I've got more time okay um Let

me let me let me pencil A Time In to speak to you next week um that's better what what time what time will work for you would next Thursday work for you next Thursday work okay no talk problem at all yeah okay what time would be best I'm available all day so probably just in case I play golf in the morning make it the afternoon okay no Problem should I say about 2 p.m. 2 p.m. it be perfect okay no problem I'm going to send you an email just just confirming that um what's the best

email just for me to reach you on awesome okay I look forward to speaking to you next Thursday all right cheers mate take care cheers byebye first meeting down on the third call um now this is one thing this is something that I imagine we're going to have or run into issues with potentially with People considering the last coule last call as well people were pretty busy in this area when it comes to Home Improvement but they always open to new opportunity and this is the thing I'm quite open to having this conversation or I'm

prepared to have the conversation on business expansion I found this before when I first started my agency sometimes when you speak to a company that isn't right in in the right frame of mind to actually expand they need to Just have a conversation with someone to realize how much opportunity is out there on social by running ads through lead generation for them to really reignite that burning hunger inside them to one of them grow and expand further so got our first meeting booked in next Thursday 2 p.m let's go good morning morning can I speak

to please speaking oh hi my name's Jordan I know you're busy so I'll be really quick uh I just wondered whether you guys Could handle another five quote requests at the minute uh yeah quite easily okay okay so so I help um I own a company called Reno reach I'm in local in Norwich actually and I help kitchen and bathroom showrooms get more qualified leads every month I generate them for you and then I also make sure that they're quote ready so they're not going to waste your time and I'm so confident I can get

you results and if I wasn't to you wouldn't have to pay me absolutely Anything would that be worth a chat to you uh yeah definitely okay amazing um you're probably if you've been speaking to others it's quiet yeah at the moment yeah fine yeah I've had a few conversations and heard the same so look I would I would love to book in another time with you that we can have a proper conversation I don't know if you got any available tomorrow do you no not tomorrow no I'm actually I'm actually on site tomorrow um and

Friday I could do Early next week if if that works better for you maybe Tuesday or Wednesday Tu Tuesday Wednesday would be fine that wouldn't be so bad what kind of time would that be then what what whatever works for you I'm pretty open either Tuesday or Wednesday it either be kind of 9:00 a.m. or sort of 4:30 or 5 what don't why don't we go for 9:00 a.m. on Wednesday 9:00 a.m. on Wednesday yeah yeah that's fine perfect okay great look I'm going to send you a an email just to Confirm that um I've

got but is that the best one for me to reach one or is that a direct one no that's that that would be the one that comes through that's come through to to everything okay no worries laptops lot so yeah okay great no worries well send you over a quick invite and if You' got any questions in the meantime feel free to respond but if not have a lovely weekend and I'll speak to you next week lovely thanks very per cheers take care Thanks byebye byee cool there you go got another one so that's a

really interesting one so there's a polarizing conversation there Jonathan's like I don't know if you have heard but we it's quite quiet at the moment which is the complete opposite to the call I just had when they said they're really busy but you want to roll with it yeah I actually have heard that my pitch was super Rusty actually because it's ha for and kitchens and I said kitchen and Bathrooms and it actually threw me off it's always the first like this is the first time I've coold called since the last coal calling video I

did a few months ago and the first like three to five coold calls are always Rusty I've done over 100,000 coold calls easily over the years in Boiler Room Co rooms settings and so on the first five calls are always super Rusty but we had two meetings in five calls unreal hi is That hi my name is Jordan I know you're busy so I'll be really quick I just wondered whether you guys could handle another five or so quote request at the minute let me just all right can you guys handle another five quote requests

at the minute oh yeah I mean um I mean I'm pretty busy okay how do you mean by I just I just fill the out or I no I I mean I I help yeah so I mean I own a company called Reno reach I'm based in Norwich I Help renovation companies and Home Improvements businesses get more quotes without them having to do anything themselves I basically generate the leads for you and then I make sure that they're not going to waste your time and that they're quote ready so I'll speak to them first and

if I wasn't to generate you at least five quotes over the next 30 days understand you're busy at the moment but maybe you can book them into for the future then you Wouldn't have to pay me anything all right so [Music] would yeah I get I get the impression I've caught you caught off guard I I presume you're you're on the job at the moment aren't you yeah yeah fine fine my apologies I I I found your number online I thought it'd be worth giving you a call look I I don't want to take your

time now I I I think it would be best if If I don't know if you got time maybe tomorrow or NE early next week and we can book in another time and I can run you through things in a bit more detail all right yeah why not okay fine does tomorrow work okay for you have you got any availability tomorrow can find some time when would be best for you how long how long you to take um I would say half hour max probably 15 20 minutes realistically though oh yeah squeeze okay fine no

worries uh how about should We say 3 p.m. tomorrow I don't know what your schedule's like yeah just okay fine well I'll be sat down at my Des I want to make sure I call you at a specific time so if I if I send a notification over that I'll call at 300 p.m. will you be able to make that yeah okay brilliant all right fantastic well Billy I look forward to speaking to you tomorrow if you got any questions in the meantime send me over a message but I appreciate your time what your name

Sorry uh my name's Jordan all right cheers take care thanks byebye okay we're on a roll we're on a roll we're on the way to the movies [Applause] boys hello hi my FR yesan hi Jordan here I know you're busy so I'll be really quick um I just wondered whether you guys can handle another five quote requests at the minute um what do that entail I I own a Company in Norwich called Reno reach I help uh Home Improvements businesses get more clients in I generate the leads for you and then I make sure they're

quote ready so they won't waste your time and we're so confident this will work that if you didn't and we didn't get you leads you wouldn't have to pay us anything I don't know um I'm I'm obviously in someone's house fit in a kitchen so it's not really easy to talk right fine I Understand customer hair and it's sort of completely understand is there a better time I can call you back well you can call me sometimes or maybe Friday might be a better day okay I'm having a finishing off bit Bobs and stuff I'm

have an easier Friday if you want to um can you send me some information about your company and who you are first and then I can have a look at it yeah well I'll send you a quick email and over over that you'll have a a link to my Website um and you can see a little bit about us but I'll give you a call on Friday regardless would it be better in the afternoon say 400 p.m. or so well not 4 p.m. in the P I'm yeah about 2ish I think okay no problem at

all yeah all right nowi I'll send you an email then I'll call you at two on Friday great take care cheers bye-bye this is a lot easier than I thought it would be why has nobody already done this that's what I want Know of all the people I preached to online in my local area people have meet out and I'm like oh start an agency Home Improvements industry would be good bang six calls four meetings what's your ratio like these are Rusty calls this is not my best work doesn't need to be good afternoon afternoon

can I speak to please not the off at the moment can I take a message no that's all right it's A little bit of a complex of a top topic is there better time to call back is he in later today I'm not sure what time he'll be back can I get him to give you a call no that's all right there's no wor at all I'll tell you what I'll do because I'm out the office all the rest of the day I'll give a call tomorrow right who should I say called uh Jordan from

Rena reach okay I'll let him down all right no worries take care have a good one Byebye bye hi could you pop me through please not in the building today it'll be back in in the morning okay no worries um I'll give it a call tomorrow morning then take care bye bye afternoon can I speak he's he calling no wor my name's Jordan I just wanted is there a better time for me to call back um he's in and out was it regarding mate it was just about whether you guys can handle another five quote

requests at the Minute we're down until November mate to be honest okay no worries at all that's that's a good problem to have no worries you have a good one take care byebye hi could you pop me through please I you just called right say again you just called me oh oh okay apologies cheers cheers bye bye okay that was awkward just managed to call the same company twice they got two Different companies two different names two different phone numbers same address though so it's the same business happens move on hello hi yeah hi my

name is Jordan I know you're busy so I'll be really quick I just wonder whether you guys could handle another five or so quotes at the minute um no no the answer okay that's all right Big B good problem to have when are you booked until I a got a lot work I just sort Work and stuff really of interest to me okay fair enough I mean what about if I just give me 10 seconds and I might be able to change your mind invested mate because what I charge it won't be no money left

for people like you and what you you charge too little too much too much I mean that's definitely not a a problem that I would have i' be able to help you guys uh get some high ticket look look just one 10 seconds of your time and then you can hang up but this Might be worth your while that I I I help Home Improvements businesses get more leads in and more customers and I generate the leads for you I then qualify them to make sure they're not time wasted and they're high quality enough and

if I don't generate you at least five quotes in a month you don't have to pay me anything does that change your mind at all only if the quotes come if I don't win work then I won't nothing yeah work well it would you would have At least five people that are ready for quotes that are that that are interested in your services and that's an under promise I always I always plan to overd deliver of course um but yeah you would have interested parties win a single job well we would help you with the

appointment setting aside of things we'll be running paid ads from your for your business to generate leads so you would and from experience people don't normally raise their hand interest if They're just going to waste your time so we we would hope that you'd close at least a few of those companies or those people sorry well B if I didn't the answer is well B if I didn't do you get paid regardless well if you are if we were to generate you qualified leads then in theory yes we would we would get paid regardless but

if I would want to work with you guys on win the work yeah I mean I would want to work with a company on a long-term basis as We do of all our customers so if you weren't happy then I wouldn't charge you for it on the basis of a longer relationship yeah if it don't win I won't be paying Commission on stuff I didn't win yeah of course of course I I I completely I completely understand that but I would like to think we'd be able to generate you enough interest for you to definitely

get something completed what's the average value of a job for you guys average maybe 15 15K Yeah I mean that's pretty standard for the for the things that we do so I mean look why don't we just have a conversation about this and if it's something something that you want to explore then then great and if not at the very least you've all you've done is waste an hour of your time but you could have gained so much from it sort product you're looking at I mean is me toly fit in as per normal as

I normally would yes so so basically what we would do is we Would run ads on let's say Facebook and places like that and we would we would look for people that are interested in getting work done on their home at the moment we specialize in whatever your your Flagship service is so if you prefer doing kitchens and bathrooms you find the major of people go for that then that's what we would go for uh we'd come up with an offer together and then we'd get people to raise their hand we'd have a quick chat

from them from our end To make sure that they're actually interested and not going to waste your time hand them over to you and then you'd go out and do your quote as you usually would so just see it as a way of generating you more interest um but would' be running ads directly for your business it's not like some backdoor strategy so there's going to be an element of cost there isn't there if I don't win work this can cost somewhere look if if I would be open to a Conversation where if you don't

win work we wouldn't charge you anything but you would be spending money on advertisement so you'd have to spend the money on the actual ads themselves that money wouldn't come to us but the likelihood of that happening based on experience is extremely low because there are so many people out there in especially in this area that aren't running ads at the moment and so it's a pretty it's a pretty blue ocean opportunity in your Industry yeah I had to B in q's and all that trying to get me to get involved with them but because

I'm a limited company and all that stuff I run myself you know I'm not cheap yeah I'm trying to be a bit cheap at the moment but the Eds don't go away so no no I mean people like me have got at least 10 grand year leave their host you know what I mean yeah no completely understand is are you are you a One Man Band or is there is are you a team of people my best mate Works for me and I get everyone else subes plumbers electricians and class are in but I do

the majority of the work you see all the fitting all the tiing all the flooring all the kitchen fitting fine just getting the other trades fine fine I I completely understand so so it' be it would be a fair I mean correct if I'm wrong are you are you making more than 20 or 30k on a monthly basis at the moment or just averages really last last Year was slow and I turned 250 yeah fine okay year before was busier and it exactly the same but I had probably eight weeks off at Christmas but to

be honest with you I quite like I quite like a bit of time off yeah no I no I can I can completely understand look like companies like BQ and how you would have been approached in the past those companies as you know big conglomerate they're going to generate a load of mass kind of leads that aren't interested in A specific business I'm not talking about doing that I'm a local Norwich guy I own a my company's called Rena reach I only work with Home Improvements businesses and we'd be running ads directly to your company

so it's not like I'm selling you leads from some random other company like lots of people like B Q do instead with we'd be actually doing it directly for you completely understand if it's not something you want to explore I'm saying Maybe we could just have a quick chat to see if it is something worth going further on and if not at the very least you might get a few ideas that you can run away with and go and do yourself the thing is I spent two quid on lots and lots and lots of Flyers

lots of fers how much that's 5,000 and I got one job yeah the minute people are the market is a SC Market at the moment because um the interest rates and everything else it's changed I'm looking At loads of work but the return isn't great yeah I I understand you're not going to make these people spend money say you you can't personally you can't do that I can't no I can't make them spend money but I can hit them where people are buying and people are buying on and and recognizing learning from companies on social

media and that's what I can do and the thing is with Flyers is it's been done 20 times over by all of your competitors and that's Why it doesn't get the results that you to get whereas social media especially in Norwich and Norfolk is really untapped in the Home Improvements industry people aren't doing it because generally speaking and correct me if if I offend you most business owners in Home Improvements industry aren't very Tech savy so they don't want to run ads on social media which is why we started our company yeah yeah I get

what you're saying it's it's just a cost thing Really it's just a cost thing and yeah and the other thing you're being here is you know they don't they don't work properly for people like me you know they they just you know if something's not there when I start a kitchen on a Monday and if that's a two we job I'm there for two weeks I'm not there any longer if hi kitchens I know if something's wrong turned around that day the next day I don't have to stop or lose any time being Q have

issues they Ren then I might go back in three weeks on the Wednesday after work so I can't play a customer down that's not me yeah that's not me I've been doing 54 now and I don't run around or have anyone control me I don't work weekends I don't you see what I'm saying yeah no I I absolutely understand um okay well maybe the time isn't right now but I appreciate your time and listen and hear me out anyway um I obviously wish you all the best for the future and if Anything changes I'll drop

you an email over anyway so you got my details yeah do that do that no way you have a wonderful weekend and good end to your week yeah thank you take care thanks bye bye bye so I know for a fact we could continue to push that and get a meet but they're not big enough company it's himself and it's his brother I found that out about mid way through the swad tries to do the financial qualification thing he's done about 250k in his year Um but there are two people in this business and he's

54 years old and probably doesn't have the desire to grow the company any further hence why he's 54 years old and only has two people in the company so it's not worth exploring and we've already got a bunch of meetings so I don't really want to waste too much time on meetings of people that aren't going to convert hi good morning could you pop me through Please she's she's out on a surve at the moment can I help pick message or that's okay it was something I needed to speak to to her about is she

back in later today yeah yeah she will be yes okay no problem at all I'll give her a call back this afternoon okay so you don't you want me to get us call you or anything no it's it's absolutely fine I'll I'll give a call back later all right then okay take care have a good one byebye good afternoon hi good afternoon can I Speak to please um he's not here at the moment he's still not back from his appointment he should be back at any point but he's not at the moment where he is

that's all right I can give a quick call back this afternoon it is yeah yeah yeah yeah yeah um well in theory um I would have assumed he'd have been back by now but um he's obviously been delayed so um yeah what was your name please my Name's my name is Jordan right yeah um it's I'll give him a call back this afternoon that's all good um but I've got his email as well so I'll just drop over an email and then I'll speak to him shortly oh okay yeah you didn't want me to get

to give you a call back no that's all right there's no wise at all that's absolutely fine okay all right then perfect take care have a good one bye bye good morning good morning can I Speak please yes uh he's out of the office today all right no wayse is he back in tomorrow um no he's not no he's out today and tomorrow back Friday okay no WIS at T that's all right I'll try again on Friday all right no problem take care you have a good one thanks bye good afterno afternoon can I speak

to please um call yeah my name is Jordan Jordan calling from Rena reach meow reach yeah mow reach Renault like Ren yeah that's It all right cheers hello speaking hi my name is Jordan I know you guys are probably out on the jobs so I'll be quick um I just wonder whether you guys could handle another five quotes at the minute what sorry another five quotes or so at the minute have do we have another five Quotes no I wondered if you could handle another five quotes handle another five quotes yeah uh Well that's a

funny question so what you're saying you can get lead is that what you're saying well well yeah but if you just give me 10 seconds before hang up on me I might be able to change your opinion on it so I I help Home Improvements businesses get more quote ready leads I generate the leads for you I make sure they are quote ready I'm based in the nor area and if I don't generate you at least 5 to 10 then you Wouldn't have to pay me anything so we're on trust a Trader and we're on

my Builder I get leads all the time and they could be leads half decent leads or good leads so you know you could say to me you get me a lead but that could be like a you know so so I I I completely understand i' I've experienced it myself as well I found you guys on on trust Trader but um the reason I say quote ready is because we do a bit of Qualification on our end actually speak to lead make sure they not time waste so they actually have budget get an idea of

the kind of project that they want as well before we even hand them off to you so how do you actually do that then well we'd reach out to them we we' we'd run Facebook ads for you or on Instagram as well we generate leads directly for your business so not some hypothetical company and then sell them to you so they know they're coming to you um Already uh then we would reach out to them and have a conversation to pre-qualify them before they get put in your hand so they're not time wasters and I

take it you these leads would go to other other companies as well no no no so we we we're essentially an advertising agency we whilst we our focus is lead generation so we'd be running ads on your behalf for your company so there'll be some Facebook ads out just for you we're not going to sell These leads to anyone else this is just bespoke for you guys [Applause] directly well okay so I mean I've got go we got a website compy who puts who puts projects on and blogs on this the other so you're saying

you do that separately to okay so how much is it going to cost well it I mean it it really depends on the kind of position that you guys are in at the moment to be honest um so I i' would like to have a conversation with You like a just 15 20 minutes over the next couple of days so if you've got time then it would be great to have a just quick sit down over a either phone call or video call and I can just run you through things in more detail and at

the very least you can hand things over to your web development guy and you can Implement things yourself if it's not a good fit for each other next week would be okay to what's Wednesday morning like for you Wednesday night that's been Three weeks it Wednesday night oh sorry yeah you mean ignore me yeah that's it yeah could do the fth uh yeah okay cool does 10:00 a.m. work for you yeah yeah it's okay all right then cool what I'll do is I'm going to send you over a just a quick email invite are you

will you be around the computer to do a video call or would you prefer a phone I do a video call yeah all right cool perfect your name again my name's Jordan Jordan yeah all Right so so saying you can how many Lees do you think you could what a month you're saying well yeah I mean look I'd rather under promise and overd deliver every time so I mean I I say five to 10 quote ready leads in a month but I would hope for a lot more than that um I in this in the

Norwich area the North Area there's no not really any competition that are running ads actively on social media so I would hope for an awful lot more than that um but I'd rather under Promise to you yeah I'm sorry okay um because the end of the day when I do a kitchen because we're a small family Ro Kitchen business right so when I do a lead depending on depending on the depending on what I believe the customers if wasting my time we normally say we charge to do designs and go out this that and the

other okay when you charge 15 quid it's not even really worth charging it but just gets rid of the time was so what I'm saying is I can Spend half my well if you're saying five to 10 leads potentially a month plus all the leads I get you know that's quite a lot isn't it um yeah which is good obviously but yeah I mean I mean we could have a we could have a chat about what like the mechanics of how exactly you'd want them qualified you you'll know more than I will how to identify

time wasters if we need to pull people in on like a on like a free consultation or so on in theory which is a phone call Or something something first but then charge them for the inperson quote then that's something that we could do so I mean there are many ways that we can make sure that people aren't going to waste time and as a company we we're built not just to send you over leads and just leave you to it I'll make sure that we pre-qualify them as much then I'll get partner here and

he can he can sit in see hear what you got to say okay cool no obligation chat yes yes no Obligation of course okay so I'll speak to you next Wednesday 10 Perfect all right I'll speak to you next Wednesday have a good weekend you got my email address just to conf uh that's a good shout I mean I've got I've I've got your info at but is there as well well that's the one that goes direct to me yeah cool all right no wise at all I will send over an email then confirm yeah

thanks perfect take care have a good one cheers byebye cool Interesting call down so um we're obviously learning some stuff about the industry so these guys are on Checker trade which is a industry directory obviously getting a lot of leads from there but they're low quality they're not getting um they're not getting people that are actually going and Buy and they getting some time wased now I know why that is as a marketer it's because this isn't isn't a direct ad something like a directory people are Just playing everybody off when you use a directory

you are directly trying to find the cheapest alternative you're trying to find and you're playing people off each other where we're going to be running direct ads to this business on Facebook people are filling in quote requests a completely different buying Dynamic so hello hi is that yes is hi my name's Jordan I know you're busy so I'll be quick I just wondered whether you could handle another five quote requests At the minute five what sorry quote requests right five new jobs at the minute I just wondered whether you could handle another five over the

next month or so what are they well look I mean I'll I'll be really quick so I help Home Improvements companies in the norol area get more clients in so I generate the leads for you and then I make sure they're quote ready so they're not time wasters and if I don't generate you at Least five over the next 30 days then you wouldn't have to pay me anything would that be worth a quick chat um I'll be hon with you mate against minute the road and we till the middle next year with big Stu

we little bits in between you know I mean amazing that's a good problem to have just just personal question do do do you are you open and looking to grow the business at the minute you're actively looking for more Team members and to expand or you quite content on where you are um that's my business I do to run the bo make sure everyone's got what they need I got someone in the office full time doing what you know do basically and I got another girl who do all the accounts and then I got every

Tri we got every Tri so we you know we manage and do everything ourselves okay we're always open to ideas and suggestions in the future but a minute With just yeah so up for you know a CS whatever see where yeah there's no problem just just just out of out of Interest more than anything else when when you let's say when you're fully booked at the moment what's the what's the bottleneck that stops you from taking on more work is it just staff and team like more people to actually do the jobs what's the what's

the thing that stops you taking on more Just me I don't want to do no more fine okay that's great we're content where we are yeah my Lads most my Lads are family and good friends so we massing on teamwork um so we're not you know really interested in bringing soal Outsiders in yeah um you know we're all happy in what we do yeah no that makes perfect sense I appreciate your transparency mate we work for the we work for money butly yeah I'm not interested in being a Millionaire comfortable enjoy what we do no

animosity within the team that's just just works out yeah no that makes that makes perfect sense appreciate you being honest all right then mate well thank you in the fure yeah yeah we'll do I I'll call back in a couple of months yeah ni take care you have a good one byebye cool so it's a friendly chat but want is Ed as an opportunity to just find out about bottlenecks as of many Businesses the bottleneck here and very honest is himself doesn't want to grow the company any further right now so hi can I speak

to please speaking oh hi my name's Jordan I know you're busy so I'll be really quick I just wonder whether you guys could handle another five or so jobs at the moment uh no okay that busy uh yeah we just for the we've got which isn't very many we're and we our lead time is very long at the moment but Yeah so we're probably not a good uh good uh candidate for you at the moment buddy no appreciate your call not not not a problem at all I appreciate your time okay okay take care thank

you byebye hi after can I speak to please uh he's not here today I'm afraid he's on holiday can I help to that's all right do you know when he's back uh he's not back until the 10th okay that's absolutely fine I'll call back in July yeah no worries take care thanks bye bye [Applause] bye how can I help afternoon could you pop me through to please he's actually on holiday this week oh no worries is he back next week is he uh yes okay no worries I'll call back then all right all right take

care thanks byebye okay so that is 22 dials in an hour and 20 minutes now that we got five meetings booked in I'm pretty happy with that it's a good ratio um typically I would say for you guys Like it might be one or two meetings per2 dos but it just shows you how many opportunities you can get when you just pick up the phone and start doing some call calls it was surprisingly easy to get hold of business owners in this industry which I kind of wasn't I don't know if I was expecting that

yeah I suppose I was expecting it considering the business owner often quotes out that isn't that typical as well but yeah that's a very successful our dialing People I got rid of a bunch of other people on the list as well just because I thought looking at the website again to be a little bit too small and on the basis of speaking to a few of these guys having small businesses I don't want to waste time on meetings for people that aren't going to convert so what I'm going to do now is I'm going to

send an email to each of these people confirming the meeting at the time slot and inviting them with a calendar invite Then I'm going to send some cold emails out to everybody else who didn't get a hold of on the phone right so that is cold calls add away successful session happy with that let's move on to emails okay uh what's the damage so we got 1 2 3 4 5 6 7 8 9 10 11 11 emails to send out from this list it's fine I'm actually going to send them out these are the

people that we couldn't reach um for whatever reason but I'm also going to send them out to the people that are Hard no as well like they're too busy until November uh maybe not the one that's too small but if they're too busy I'm going to still send an email just so they got my details for the future so if they do change their mind they can come to me what I'm going to do let's first of all let's actually go ahead and write an email script so if we go back on noan and on

Rena reach we'll follow the same premise here we duplicate the Cal strip Cal script and do called email okay same Rules apply now simple format I'm to follow on email so we're going to do hey name personal compliment so some kind of personalization curiosity question which is going to be about offer and then we have CTA and signature so personalization I'll leave open for now typically speaking what we would do is we would look at a business's website and we would see if we can comment on something so I don't know what I'm going to

do for them yet but we'll do that in A moment when we actually come to writing an email and then we'll do on the spot curiosity question could be similar to what we've said on the the C call so if I could get you another five quote ready jobs in the next 30 days or you don't pay anything I'm confident I could get you another five qu ready jobs or or you don't pay anything would you be against a quick call over the next few days to discuss no obligations you can Impl M my ideas

yourself if you like I always like to add this like no obligations make sure this is in your tonality keep this as informal as possible kind regards noce keep it informal this industry is informal so you change the tonality for the industry but I'm going to do have a great day Jordan managing director Reno reach.com cool cuz our website is optimized nicely it shows it from nor personalization plus location okay I'm going to do a Personalization um plus some di menion them from nor cuz it's going to be a nice in so this is a

simple script we might might adjust this as we start doing it um but this is a nice foundation for us to go on so going go back over to database now and send an email put that in generally speaking I want to keep your emails as short as possible just straight to the point companies get emailed a lot every day by businesses what we would also do is put Like a case study screenshot or something around here just to show that we've recently done this for somebody else obviously we don't have that just starting out

I'm going leave just do Jordan not Jordan platin you would normally do first name last name but I don't want people to search and then I have an unfair Advantage okay so personalization wise let's take this first business and they weren't in the office to try later in the week so let's Go on the website typically speaking we just want to find something that is going to be easy for us to mention so we can go on there reviews all pretty syy they don't have blogs in this industry but they are I imagine typically posting

results quite often we want this to be something that we can kind of repeat throughout everybody so we're just kind of we're not just for one person mentioning a Blog for another person mentioning so let's open up that Instagram my gut tells me to probably the right thing to do is mention one of the recent jobs that they've done cuz all these companies going to have mentioned jobs so it should be a relatively quick process to go through each of these and mention one of these for example this shower is pretty cool uh doesn't mention

anything but I could mention it they only posted a week ago and it's going to be easy to mention this so I could say something like hey St up on your Instagram today when looking at local bathroom companies in Norwich and love the brick wool show posted last week major bath Envy on that one I own Reno reach a local lead generation Agency for Norfolk Home Improvement businesses based on what I've seen nbk is that what they called nbk some of up on your Instagram today and love the brick wall shower you posted last week

major bath meny on that one okay so that's going to grab their Attention I own Ren reach a local lead generation Agency for nor Home Improvement businesses based on what I've seen I own Ren reach a local lead gen agency okay hey some would look on your Instagram today and love the brick wall shower you posted last week major bath eny on that one I own Reno reach a local lead generation Agency for the north Home Improvement industry based on what I've I've seen of nbk I'm confident I can get You another five quot ready

jobs in the next 30 days or you wouldn't pay anything would you be against a quick call over the next few days to discuss no obligations you can Implement my ideas yourself if you like have a great day Jordan platen managing director Rena reach you could argue that you could move these two around based on the personalization I think it wouldn't flow well so if I say major B from end on that one based on what I've seen of MBK I'm confident I can get you so you could uh should we move them around and

see what how that reads major B mry on that one based on what I've seen on mvk I'm com I can get you another five quite ready jobs next 30 days you won't pay anything I Rena reach a local lead generation in the north at home for industry would it be against a quick a call over the next few days to discuss to discuss ideas to discuss okay cool now I'm happy with this so what I'm Going to do is I'm going to take this paste the email in subject line I'm going do quick question

for honestly I have tested out thousands of subject lines over the years and various sales jobs quick question for first name still works the best um correct me if you found anything better but this is aite so I'm going to copy that email so it's easy for me to go again I'm going to hit send it's our first email done going to go through and I'll start going through The rest of these companies now it's a lot quicker in theory know that we now that we know kind of how we're doing this first of all

we got I wouldn't paste the email until afterwards because you might accidentally send it Atlantic okay let's do the same thing find an Instagram it's normally at the bottom okay oh cool that green kitchen is memorable 38 weeks ago though that's a long time ago 38 weeks ago Jesus okay well it's still memorable they need a Social media Management Service for sure and love the green cabinets major kitchen Envy on that one love the green cabinet she fitted major ma dark what is it dark green yeah someone on your Instagram today and love the dark

green C fitted major kitchen en on that one based on what seen of Atlantic I'm confident I get you I own Rena reach okay you could mention some people would mention here that you tried to call them now this lead I missed this note Actually says um said that they're busy from industry reputation so this is one of those where I'm basically just reaching out for the future I actually called up today and spoke to who said explained that you guys are extremely busy at the moment great problem to have thought I would drop a

drop a quick email over in case anything changes in the future or if you look to expand further hey some up on your Instagram today and love the dark r Cabinets you Fitted major kitchen Envy on that one based on what I've seen of Atlantic I'm confident I can get you another five quite ready lead jobs uh in the next 30 days where you wouldn't pay anything I own Rena reach local lead generation Agency for the north Home Improvement industry I actually called up today and spoke to who explain that you guys are extremely busy

at the moment great problem to have glad to hear it thought I'd drop you a quick email in case Anything changes in the future or if you look to expand further have a great day day Jordan okay so we're keeping things amicable there we're planting that seed for the future I'm just going to actually use that subject line that's quite nice okay Instagram yellow walls that's pretty pretty good love the yellow walls let put there I getting clean someone up on your Instagram today love the bedroom with the yellow walls you posted major bedroom Envy

on that One placeing what I've seen of angular bathrooms come get another five quite really would pay anything and ready reach a local lead generation Agency for the Home Improvement industry bloody blahy blah quick question four slap the email address in and send it you guys get a picture at this stage so I'm just going to carry on now just sending the restes [Music] [Music] Out okay all done so I've added two extra columns to the lead list track when I initially call called and when I initially sent an email now typically speaking if I

was actually doing this for an agency I was looking to scale and I wanted to be as efficient as possible i' be using a tool like instantly. a or lemlist or gmass to automatically follow up on these emails okay but I wanted to keep things most simplistic form stripped back so I'm not using any hacks Tips or tricks or softwares on this series right now to just show you how simple it can be to actually sign up clients if you want all of those things have a look at our program or enough of you comment

below I'll create videos on those systems and automations but for now we send it all automatically it's also going to make sure that we've got the highest deliverability rate on our email as well typically you want to make sure you warm your emails for 2 weeks But because we've only sent 20 or so emails uh we shouldn't have any issues with deliverability but if you're planning on sending 20 a day over the course of a couple of weeks you might fall into spam so you want to warm your email and a software like instantly or

LM list to start off with now another final thing that I've done uh whilst I just finished there is I created the pipeline on go high level for Rena and the pipeline is where we manage the Different stages that the lead is in so when we initially Outreach and before we've heard back from a lead they're going to stay on our lead list when they respond to us that's when we move them onto our pipeline so typically we put them then in the new lead stage or the conversation stage we then also have a ghosting

stage if they stop responding to us we know we need to follow up we have the appointment set stage with all of the meetings that we've got lined up Over the next uh 7 days and we've got no Show cancellation and we also have a few more as well negotiations we going back and forth on price so after the first meeting got client closed and then nurturing nurturing flow is where we put people in a drip feed this is something we do in our agency over a period of time to reignite them NCH them basically

so I've got meetings booked in for well over the next seven days I kind of didn't anticipate I wouldn't just be Able to book everyone in on the same day uh but it doesn't really matter because what five meetings realistically not all of them going to show up I'd be happy if two or three show up three would be good and even if all five show up it's still going to be what maximum of four hours on the phone so it's all still condensed down into one days worth of video which keeps us on track

so guys I think you can tell I'm a little bit exhausted it's been a very long day we've crammed a lot In right now I've now got a jump on a live Q&A session group coaching call with our private community of agency owners in the affan academy so I hope you've enjoyed this episode cannot wait to jump on these meetings and close a client and go through that process with you it's been a fun one I'll see you all soon cheers you'd be paying us 800 every month and you'd be paying Facebook 800 every month

so what happens if it just doesn't work I completely understand I'm A complete stranger I only called you a few days ago we we barely got acquainted right I'd like to believe that we'll build a friendship throughout working together if we do but um I completely understand your hesitation that's why I have the guarantees in place I don't want to have difficult conversations we have a 30-day guarantee happiness guarantee you can get out at any point if you wanted to get out halfway through the month you can leave I don't want to Waste my time

just as much as you don't want to waste your money oh that's F okay yeah so why don't we do it I just started an agency from scratch to show you guys what is possible with this business model in just a small amount of time and the right work ethic and when I say from scratch I literally mean from zero I didn't even have an agency name a couple of days ago but since then we've built out an offer we've crafted a service we've built all Of our brand assets built a lead list reached out

to 22 local companies via call calls and emails and managed to secure five meetings with companies and the first meeting is within the next half an hour now if you haven't yet watched the previous episodes of this series don't skip ahead go and watch them first because I'm going to be giving away this entire agency to one of you guys who watched this series the mechanics of that giveaway can be found Underneath this video now as I said I've got the first meeting in just half an hour from now I need to do a little

bit of prep before it honestly I have no idea how the next couple of days are going to go but suppose that's all the fun in this series I'm going to show you the good and the bad and give you a realistic expectation and show you guys what is actually possible when you get rid of all your excuses and put your mind to something and ultimately I want To inspire you to go out there and do this for yourself so I'm going to prep for this meeting and I'll see you on the call when I

say prep for this meeting by the way guys um it's pretty simple here cuz we co- call this company all I'm basically doing is looking through their website and just trying to see if I can gain any weapons for the meeting itself okay now I don't want to blur this details on screen cuz I want anybody jeopardizing this but what I've got up Is the website I've got up the Facebook page as well uh just to see kind of what content is being posted at the moment I'm trying to gain any weapons that I can

use in the meeting itself things that I can bring up in users leverage now I've not posting on Facebook since the 1st of April this is a big problem okay um it's a little bit of a r flag because I don't know how receptive they're going to be to an ad service but also we can leverage this as a reason Why they haven't got good lead flow if they haven't and normally they don't have a meeting with us uh unless unless they want to improve the amount of customers they're getting barely posting on Instagram at

all um so again like this is something that they really want to sort out and something I can leverage in the meeting so I've written that down yeah only got a couple of minutes out now so I'm going to prep mentally and then I'll see you on the call can you Hear me Jordan I I should have you now there we go I can hear you how's it going yeah all right You' don't to see me mate trust me that's a shame I was I was hoping for some flower print pajamas to look at oh

no I can show you the wallpaper if you like perfect well look thanks for for for jumping on this call i' I'd love to learn a little bit more about you guys and I know obviously I called you but I'd like to understand as well as to why you accepted the call too Like I mean I'm sure you get contacted by people quite often but obviously something about what I said interested you it's just I some of the some of the stuff with advertising and marketing I just not having time to do it properly simple

as that I've got a company doing it which they're failing to do so it's just a matter of I need somebody that can just guide me in the right direction and if it becomes ongoing then great so it doesn't matter of having a chat see What you can offer if it's what I need then great okay brilliant so as I said I mean I'd like to learn a little bit about you and then I can run through what I do and and if there's any Synergy then then great if there isn't then no harm done

and you'll get some ideas and you can run away with them what is it you've done to date when it comes to actually advertising yourselves we've tried the just hellon magazine complete failure we've tried Well we are still going with Google ads which is costing a lot of money and it's not what people say it doesn't do what people say it does we're trying all the dead obvious stuff we had a little go with Facebook advertising I can't say that that proved to be of any use either so it's just bit of a loss as

to actually how I get any extra working I know everybody goes on recommendation but there's a point you've got to get to that yeah Absolutely I agree out of Interest what are you spending on Google ads right now 700 pound a month 700 a month with Google are you do you know what kind of cost per lead you're getting in do you know how many customers you're bringing in from that if any that none oh right how long have you been doing it for eight months eight months oh goodness you're spending 7700 a month for

eight months without without getting a customer not really no no Okay so the problem is with Google is Google is obviously we're expecting people to come to you so even though you're kind of or you're really doing is hacking yourself to the top of the the search feed but the problem is is it's the obvious thing for people to do especially in this industry and so there's there's quite a lot of other people that are doing it which which will be creating like a lot of competition and high cost okay and then Apart from that

is it everything else is word of mouth and are you on like places like Checker trade and and so on you get inbound leads that way or no not not doing Checker trade I've got I think I bought some of those credits from bark we heard bark yeah and half more than half the time it's an O2 answer phone so I'm suspicious that they're even genuine leads I think the problem is with those sorry to interrupt you I think the Problem with some lots of them websites is the kind of people that are using them

and like where the leads coming from they're like people that are trying to bid you off and play you off against as many other people as they can so it's quite often that those leads are they're not they're not coming to you for you whereas like even with your Google ads if your Google ads were done properly and I'm not doubting that they they are it just might be that in the area Google Ads aren't working that well but even in that sense at least they're coming directly to you and then you're not they're not

being played off a bunch of other companies and then it's a price War to the bottom so in the company at the moment what are you like what are you averaging on a monthly basis Revenue wise we would probably be taking in see it depends at the moment we we're doing okay at the moment but there's been no leads coming for nobody's even Rung Us in six weeks so it's dead absolutely dead yeah and I'm hearing that throughout the industry anyway I suppose the average is about 14 Grand a month something like that okay but

that's that's Revenue that's not that's only about all Grand profit which isn't really enough to get by to be yeah okay and is it just is it just you in the company or there other people as well do you have contractors well that's the oh no it's just me me and my wife are Directors but do you have contractors who then help out on on on various work yes yeah I got a guy doing a bathroom at the moment another two guys that do the are doing kitchens and then at the moment when we're busy

I'm I'm trying to do both so yeah so at the moment the shop is closed while I'm out on sight which is not great either so yeah yeah have you have you worked out if if you were at full capacity what kind of what the revenue of the company Could be at if if you were at it it'd be 10 grand a month yeah profit profit yeah yeah so you you were talking about just over really doubling the current point that you're at right now yeah yeah yeah we we easily got capacity to do two

kitchens and a bathroom a month easy and then and beyond that like personally do you have the desire to if the if the opportuni is there and let's say that you you there was a way for you to generate enough Leads in that were interested would you look to grow the business and expand the business or are you quite content in keeping everything maximum capacity personally I mean there's always to have somebody else in the business who would be free up my time to do site visits during the day and visit the contractors and make

sure everything's in order so it would be nice to have somebody else in to be someone else in there on a permanent Basis even if it's just admin to be fair yeah wouldn't have to be a designer they just just admin that do all that menial stuff but at least I know that the doors will be open from 9 9:30 until five o'clock yeah that makes perfect sense yeah okay great well look I based on everything I've heard I I definitely think I could help you I'd love to run through a little bit about what

we do I I'd certainly understand the problems that you're facing and yes after Speaking to a few other companies in the area last week There's an overtone of a lack of leads at the moment and lack of Interest actually on the flip side some companies are like super super busy you know whether that's from word of mouth and being established for a long time and advertising I'm not I'm not too sure so yeah I I have absolutely no doubts that I can help do you have any questions for me or are you quite happy for

me to just run you through what we Actually do as a company yeah no you you tell me what you what you can offer and then if there's something that I think is missing then maybe we can fill in the blanks but yeah okay so I just want to quickly cut in and narrate a little bit um I want these episodes to be between an hour and an hour and a half long u so they're digestable and people actually watch them on YouTube but this meeting was 49 minutes uh and so if I uploaded it

all in its entirety it's going to Take up the entire episode which isn't going to be good because we've got multiple other meetings to sh a bunch of other stuff so what I'm going to do is I'm going to cut this up into digestible chunks showing you some of the highlights of the meeting itself and then I'm going to upload the rest of it and its entirety into our private Community the affl academy so those of you that are inside there can go and watch them behind the scenes so bear With me this is a

little bit choppy I'm going to show you what I can to squeeze everything in cool let's get back to it okay just just before we do I'd be interested to to know a little bit about what you did on Facebook ads previously because this does include something of which I will be doing I would be doing let say um so what's your history there I think we just used the logos and some pictures and just run a short campaign on however you I be honest I didn't deal With it was my wife that dealt with

that and I thought well if it's not much money I don't actually know how it's targeting people or who it's reaching so yeah it's I I I think what would have probably happened because when when you people usually dip their toe in the water with Facebook and there's two sides of Facebook Ed you have what's called a boosted post which is essentially what on the back end called an engagement ad and it's let's say You're running an image of some of your work to the local area it's showing that post to as many people who

are likely to engage with it as possible so you might get some likes you might get some comments and so on from local people but the likelyhood of getting customers is very slim because it's not actually targeting Spenders it's it's the algorithm is targeting people who are likely to engage so that's probably I suspect what went on there if if if if Your wife build it out because the backend system is a is quite a lot more complicated and it isn't just pick it up and get it moving so let me I'm just going to

share my screen a moment I just want to show you a few things for for context we specialize in predominantly Facebook ads but Facebook ads is really just the lead source as the service kind of spans beyond that and and what I've really noticed in in the North Area is there's nobody really doing a a good job When it comes to actually lead generation on Facebook can I can I just interrupt you there some of these pictures are jobs that I've installed really is it the one in the bottom right hand corner was in R

and Hall that one wow and you did this work did you interesting all that did all that work there yeah I spent about 10 years subcontracting to them cool well I really found out been consistent on on running ads on Facebook and and not just They're not just stabbing in the dark they're actually getting results because some of these ads it's called the Facebook ad library and you can see what company's running ads and for example this ad's been launched since April this year and typically speaking unless they're very happy on flushing money down the

drain you would not have an ad running since April last year unless it was working well same again for these ads that are launched in May and then They've got some new ones launched got a one launch actually just on as of yesterday and it's it's great to see them doing this but but to be completely Frank the the ads are not anywhere near what they could be or should be and it's it's great that they're doing it because it'll stand them out on the market and obviously we live in a even though I do

I would say that that probably the Home Improvement industry is one of the latest last Industries to kind of be Tech revolutionized but buying habits are changing and people are more receptive to what they see on social media and so on but but I I I do think there's kind of a lot of room for improvement when it comes to like for example the text and the copy use no one's actually going to read these big bulks of texts like here at M we so it's it's that can be improved and when you go through

to the actual ad itself it's sending traffic through to the website Which is showing projects but the problem is is we're putting a barrier in front of people and what really wants to happen here if mury were doing it to the best they could be is they would be running what's called a Facebook lead generation ad um which is where you you run your ad and then when somebody clicks the get quote or learn more button for example instead of it taking them through to the projects website it takes it takes them through to a

form Where they fill in their details now we can add as much information as we want on this this could be what their budget is what specifically what kind of work they're looking to have done and so we can gather that information on on the back end so we can make sure these people are as qualified as they can be um but that still doesn't mean that they're going to be quote ready for you and that they're going to actually want to move forward with something and so we Don't stop when it comes to the

leads like most lead generation agencies do what we then do is we send them through into a pipeline management tool so um this is a a dummy here so we have different kind of pipeline stages where we're taking people through the sales process so what we would do or I would do rather is I would contact the the people that are filled in the form on your behalf so I would send them over an email or an SMS or even give them a call Uh if you're happy for me to do so and I would

make sure that they're actually ready to have a conversation with your end on your end so we're not sending you any leads that are just going to be wasting time I don't want to send you 10 leads and say hey here's 10 people in the area that are interested in some kind of work within their kitchen or bathroom and then you contact them and it's complete waste of time so I want to have a pre-con conversation with them so You're only actually speaking to individuals that are interested in having this work done okay yeah yeah

do you have any questions on any of that I I haven't heard the term pipelines at all so yeah it's simply it's it's really just I come from a sales background I worked in various sales companies in in the the the nor area and it's really a pipeline is really just the different stages of which a lead is in so whether you've sent them out a quote and and You're now negotiating with them and so on so it's a way for us to track that I don't know what you do at the mo presumably if

you just kind of write everything down on paper like you know you've gone out to X from hellon and you've put a quote and how what's your follow-up process right now with with leads so I'm quite lucky that most people that come in stay with us I've had one customer we're going at the moment they lived in ream so they've Come in and seen us and 15 com 50-minute conversation he said I said I'm very happy said I don't think I need to look anywhere else we'll we'll be in touch and we'll carry on so

that project is going ahead and that's actually my biggest project so that's you a start in a fortnite I think yeah that's a that's for me that's what the biggest job so far 30 grand so oh brilliant you've got a nice like your the perception of your the brand and the website and the way That you outline yourself on the about page and stuff is is very is very personal and I think probably people like that that that Personal Touch and emphasis on you doing all the craftsmanship yourself so I have absolutely no doubts that

this would work you which is why when I called you up I said that I would guarantee you five quot ready leads and I truly believe that if we put a good offer in front of people and by an offer I mean a Free consultation but maybe wrap it up as something a little bit better and we give people the opportunity to raise their hand and say hey oh look I I haven't seen this company before let me I've been wanting to get my kitchen done for a while I've been meaning to get this work

done and we actually put you in front of people and not just rely on them searching you and finding you on Google because I think that's the problem is that's where the famine is The famine is in is in someone raises their hand and says I would like to get some work done and then everybody's trying to go for that same thing and on their Google ads whereas if we can actually put you in front of people who who they've got it in the back of their mind they've parked it somewh like I'm one of

those people and if I saw a company building W fitting a w building whatever the terminology would be I'd be clicking on that ad and I'd be filling That in right away because I'm waiting for that but I just I don't want to do it myself and I believe that there is a lot of people out there who who fit that market and I think it's very untapped in the north area right so I completely understand the position you're in do you do you have any questions about anything or would you like me to run

through how this would work financially if we were to work together yeah that's something we need to cheat so my gut tells me Based on the position that you're in as a company it makes the the most logical sense to redistribute what you're already doing with Google ads at the moment because based on your current profit margins you're not going to want to spend an extra 15500 pounds a month on Facebook ads so the cost typically the lowest that we would run this ad campaign for would be A500 a month spend to start and then

we charge 500 on top of that For our service charge I see okay all right drop the Google ads is that what you're suggesting or my suggestion would be Bas your position drop the Google ads if you haven't had anything in six if you if frankly if I was an a if I was running your Google ad and I hadn't generated you a lead in six weeks I would be embarrassed with what I was doing and I would I would be refunding you the money back and that's exactly why I have the guarantee that I've

got If I don't get you qu ready lease now the caveat to this is typically speaking I would want a company to spend ,000 for us to have a really fair test on ads for me to for me to for me to say okay cool we're going to get five really hot leads now in this position we're spending 500 I believe that we're going to get at least five leads in whether all of them are going to be completely quote ready is another question but I believe that this would be more than enough of a

shot For us to truly know okay this is going to work and then we can scale up spend from there but if I was your Google ads agency i' would be embarrassed with those results and I'd be refunding you and I would do exactly the same in this position if I don't get you results I don't spend the money I get from my clients until I know that I'm actually doing well for them because if I have to return it to you I absolutely will but I think this is your best shot right now At

getting more leads in okay so and then and so where would the that would all be on Facebook and social media would it we'd be running ads on Facebook and Instagram because Facebook own Instagram as well yeah so what kind of age group do you think they'd be aimed at or was that irrelevant because I'm finding a lot of people our are the customers so far anyway are people with a little bit of disposable income or are retired and have some Money to spend and they they wouldn't necessar necessarily be social media people I I

think that you would be I think that you would be shocked to actually hear the demographics of of of Facebook users I I don't I think you'd be surprised we can we can definitely Target an older demographic and we can we can Target those people with people with with confidence so I I would work with you on what your ideal customer looks like and we will Target those Individuals that's that's who we will shoot for really that's a complete change of tech for me Isn't it it is but what have you got to lose at

this stage if you're wasting all that money on Google business if you're taking money from something that is losing you money then what have youve got to lose you've got everything to gain from investing it into something that could be there' be more upside there could agree more yeah can agree more so why don't we do yeah Interesting you know I keep getting stats through from this company saying oh you know you're always second or third sometimes top of the page with Googles for these ads and they've now changed their tack again with and I

just think all they're doing is actually just clicking the suggestions that Google put to them and I'm bit disapp what they're actually doing what they're actually doing is just stalling you because they shouldn't be telling you where you're at The top of the page of Google they should be saying how many leads they're generating for you that's the only thing that matters doesn't matter to you whether you're at the top page of Google does that inflate your the ego of the business it doesn't do anything yeah they're just blowing smoke is all true yeah yeah

okay have you gotten examples so isn't one of your client clients no it isn't and I'll be completely transparent with you this is the first Time I'm getting into the Home Improvement industry i' I've got marketing experience I'm in a big circle of marketers I've got ex sales experience myself as well that's why I have this risk-free guarantee because I this is this isn't a risk view you you would get absolutely every penny back that you spent with me by what you spent on Facebook ads do you improve the Facebook page as well do you

manage that as well or is it just solely Marketing so we would use your Facebook page and then what we' do is we would create would help you create a Facebook advertising account it's very simple we can either do this on your behalf or we can jump on a really quick call like this and set it up and that would be your account so like let's say as well that we we we start running your ads there's no reason why in the future you can't take that over internally if we scale you to a certain

point where you Can have that person in the office who's running some admin which would be an amazing position to be able to get you to we can then help you we can teach that individual to run things internally I recognize that this doesn't make the most sense for for companies to be working with agencies forever I quite like the idea of helping facilitate you to run that inh housee so you can actually make more profit out of it as well so that would be the road map okay Yeah so they're going with the whole

what do they call it organic I think that's what they call it the organic searches I I think I think organic is important I noticed that you guys aren't doing much on your organic socials at the minute I would strongly advise against if you can try and dedicate some time to putting even just taking a before and after of any job that you're doing and getting that uploaded or at least sending it over to a company who Can do it for you it will make a big difference especially in this day and age on a

platform like Instagram I see you've got a page but there's not really content going out there that will make a difference right now to be fair I didn't even know when somebody set that up I have no idea when that was set up and who who did it to be fair and I wouldn't even know how to get onto Instagram yeah I'm one of that generation who's never really been on that generation used to Go down the pub to do my socializing yeah but now it's it's a whole different generation so where do we where

do we take it from here then we no I would yeah where where do we take it from here it it would be simple as booking in an onboarding call early next week we can get everything set up and we're good to go from there we would have a conversation about what potential offer we could maybe put forward just some terminology we're using I'll bring Suggestions for that I'll get a bit of content from you and then we can launch the ad so as of mid next week and start generating some leads okay as you

say I got nothing to lose at the moment there's no nothing on on the contact page so I think maybe we need to change Tac what about is this a green light I think let's say I'm about 90% convinced can I say that yeah you can but I would ask you what I need to do to to to fill that remaining 10% right now what would Make this an actual no-brainer for you but I'm I'm happy well I've got to get my head round that Google is this all encompassing and influences everybody's lives as much

as people well certainly 90% of people lives anyway and it's just getting away from that well if I get away from Google nobody's going to find me because I'm not a Facebook and a social media user I don't know the scope of the people it can reach and the and the clientele I want to provide my Service for because to be honest it would be people in their late 30s 40s 50s and 60s that do have more of an income and you know are wiser with how they spend the money that makes sense look there's

18% of people that use Facebook are over the age of 45 years old and and Facebook users monthly currently there's 2.98 billion active users so there's 18% of those users of of the age demographic so we're talking about hundreds of millions of of people Who are within your age demographic so you're not actively going out there and trying to get these people if in Norwich or in if in Norfolk the industry is quiet right now now and not many people are needing work then every single person that's advertising on Google will be affected by that

because the traffic has died down whereas on Facebook we're not relying on people that are going uh and searching for this work themselves we're relying on the people that are Looking at their kitchen on Monday morning and being like oh this could really do a bit of work and then on Monday afternoon seeing an ads and being like oh let me send a message to these guys and see how much this would be right I see so you can aim you can aim at a demographic yeah and how would you target people to an can

you target people to an area as well we can do we can do an area Dam we would Target homeowners only living within a certain Area who are within a certain age bracket yeah absolutely all right can you give me 48 hours just to have a chat because obiously my wife is part of the business she normally trusts what I say but it's yeah it's just conversation of us having just courtesy obviously just say you know clearly Google we're spending we're just throwing money down the drain with Google at the moment yeah I just ask

one final thing if in a hypothetical Situation you have a conversation with your wife what is it that your wife could say that would actually put you off moving forward with this probably nothing but it is just the courtesy isn't it what what are you paying the current agency I think it's 200 a month at the moment yeah fine so we're essentially we're essentially talking about the same amount of money that you'd be spending pretty much the same amount of money was It sounds a bit why don't we say instead of 48 hours we have

a call tomorrow afternoon okay and we have a quick chat I'll check in with check in with you see where we're at we can answer any final questions and all be in well we can book in an on boarding call for early next week and we can get started we can do that all right let's do that yeah it's just that's just the courtesy of having that conversation with my wife um as she's you know she's part of the Business yeah I completely understand I'm looking forward to turning that wasted money into profited money and

some I don't want to I don't want to get you one or two jobs a month I'd like to scale this up and and get you multiple jobs on a monthly basis and get you with that person in the office that's what makes me tick I'd like to help businesses grow and and I'm passionate about this do you have any other final questions no I mean just what if what if Is do you have a tied in contract or is it just rolling month by month or is there a look I I wouldn't I wouldn't

look to tie you in on the contract I would I would give you a contract from courtesy just so you know that you're covered on your end so what I'm promising you is legit and we would do a 30-day rolling happiness guarantee if you're not happy you can leave at any time that's absolutely fine I've got no why would I tie you in I was getting new Results I don't want to have difficult conversations with people that's just not something I want to have to do but I will if I have to what I would

do though and probably when we're getting getting you great results at the one or two month point and this is working really well is i' probably offer you some kind of incentive to stay with me for longer and then tie you into a contract at which point you're going to be begging me to do so anyway because things will Be going well that well yeah if the if the leads start coming through because we we we all well we all know you as you say if you're not part of the kind of this industry until

recently this is always a quieter period but it's much quieter than normal so you know you're kind of relying on people having a bit of a break and thinking about their holidays in August and then when it gets to Mid August they start to then think about what they want to do before Christmas which is maybe a new kitchen or a new bathroom they're not thinking about the holidays then no that's that's the difference yeah definitely understand okay all right let's we'll speak again this time tomorrow then and let's all being well we'll I'll change

T yeah something's got something's got to happen something's got to give the BS will get closed in about three months time so can't expect a can't expect a different result by doing the same thing You've always been doing no amazing really great to meet you and I'll chat to you tomorrow morning perfect thanks for a good day have a good one cheers just got back from the gym uh let's see if we actually are getting ghosted um it's day later from when he would have last seen this I'm going to be calling back it was

the one that we thought was pretty Keen um to be honest um just needed to check with his wife classic but said there wasn't anything his wife Could say anyway Let's ignore that and see if we can actually get them on the phone good morning morning uh speaking Jordan calling how you doing Jordan I'm good thank you and you yeah not too bad thank you all good good good good I we didn't get to catch each other yesterday no no we didn't did we no no uh I must admit I haven't had the conversation with

my wife as I planned To okay so we'll have that over the weekend and we'll uh you and I can have a chat on Monday morning okay not a problem at all yeah I I appreciate something came up is it do you have any questions since we last spoke uh not really no I think if my wife she may come up with some with some questions but other than that now it's yeah I think everything's pretty straightforward not a problem at all all right then well you have a wonderful Weekend weather's amazing for it so

you enjoy and I'll um speak to you on Monday morning see you then catch up soon have a good one byee byebye okay um not bad um could be better if it was going to be a hard no then we would have got a full out rejection he's going to speak to his wife over the weekend we've already established that it's just a courtesy conversation I imagine we're going to have to do some rejection handling worst case scenario we still Got that weapon of a free trial um so we'll give them a call Monday morning

and see how we get on EXC used the messy cabinet but I was just digging through these drawers as I was sorting out this Aquascape and I just found a bunch of old contracts from literally this is my first ever client contract battered um and if I show you this I forgot I even had these this must have been before I had like digital contracts £800 a month service charge This is organic post and AD management so I was doing social media management back then as well contract signed dated 2017 this is when I was

my first ever client that I signed the rest is history and these a bunch of other ones as well kitchen and bathroom showrooms let 1K and then like 1.6k for their e-commerce site as well what these contracts so long man like I'm writing paragraphs in here I had no idea what I was doing back then here you go £700 a month service Charge look at this this ratio is terrible £1,000 service charge £500 ands spend like I would never you can tell how much of an amateur I was I would would never do that these

days always have if I'm charging £500 ad spend I'm doing £500 service charge if I'm doing £1,000 service charge I'm doing £1,000 ad spend okay it needs to be like equivalent 100% never should the ad spend be lower um than the service charge it just gives me a surging Gratitude for the journey that I've had um with this agency like this meant everything to me when I first started like I can remember all the emotions of walking into this restaurant um I'm I'm almost certain that I got this first meeting door too but then I

had the meeting I came in with like this Shore sales mentality I just like I came from like this um I came from it was door too door sales but I just come out of Telly sales As well like proper like Boiler Room type sales and I just came in with all these sales tactics and it was just an absolute mess and I just was just overwhelming her of all these sales tactics and really it was just a lady who was had a struggling restaurant who needed some help and and I was the vehicle to

that and I remember she went off and got a coffee and I had a word of myself and I realized this was just a conversational problem solving exercise And I dropped all of the ego and and just talked about solving the problems and I managed to sign this this company up it changed completely transformed my life I knew back then that going into starting an agency it was going to I Knew in my gut it was going to be a big decision and it was going to be my first step into business but never did

I ever know or imagine that from these first clients I was going to make millions from the agency business model and it All just comes from that active decision that one decision in One Singular day when you've just had enough when you're tired to say I deserve more than this and I'm going to take a risk and I'm going to bet on myself and I'm going to start a company and nobody's going to hold me back nobody's going to tell me different and all my friends and my family back then I knew deep down they

thought I was taking a Monumental risk my parents tried to talk me out of Quitting my job my friends lowkey that I had back then weren't really my real friends they wanted me to fail that takes proper courage to do that so for any of you guys who are watching this and you watch this series and you're motivated and you make that decision to to go and dive in I respect you endlessly because it takes a lot of Courage but what takes even more courage is the resilience to continue for all the NOS because for

every contract that I got signed and there are hundreds more digitally I got got a thousand Nos and uh on cold calls on emails DMS in meetings and that's the thing that you need to toughen up to the things that I have achieved are not possible without the resilience that I have crafted over the years of running this agency and you're going to need that coming into this but if you commit and I mean fully commit you can create such an incredible life for yourself and I'm a token of That that's cool man I haven't

seen those in a long time I didn't I knew had them but I didn't know where they were since I moved to this house okay um I got a meeting coming up so I'm going to do a little bit of prep for that and then I'll see you there recording in progress wonder if this is going to be our first no show give him a few more minutes [Music] okay it's annoying I'm putting that down as a noshow that's annoying I really wanted a clean run um is what it is it happens uh it's natural

I've got no email no text it's 10 minutes passed um he's not showing up and it's an industry Home Improvements where people were out on the job they're working he could have said yes to the on the call call um just to get me off the phone and not actually Want of the meeting there a bunch of different reasons um protocol is send an email right now and follow up I could also give them a call in to see uh what happened um but I to be honest I think I'm just going to send an

email uh cuz I've got a pretty busy day outside list I'm pretty back toback with other stuff uh I'm going to go get a haircut shortly and then I've got another meeting this evening um so yeah probably no recording before Then I'll see you on the next meeting how you doing hi Jordan you're right yeah not too bad not too bad listen thank you for taking this call I know we had to rearrange it a couple times but we are here now I want to ask you some questions about your business first of all I

just want to learn a little bit more about you guys and then I would like to present what I can do I know it was a little bit of loose on the C I think you were out on the job um at the Time so I want to run through exactly what we do and if there is synergy between what we're doing what you're doing at the moment then I'll put an offer forward uh on how we could potentially work together U but first of all I know I called you but there must have been

a reason why you accepted the meeting in the first place so I'd love to know from your end why you said yes to having a meeting with me I was just interested in what you kind of said like It will needs everyone needs more new work not losing anything worst case scenario you end this call with some new ideas and you can go and Implement yourself absolutely okay great um can you run me through a little bit more about what you guys are doing at the moment when it comes to getting clients like how are

you actually getting business in right now I do a little bit advertising on social media mostly I have cards in a few bathroom stores and Kitchen stores and stuff that old fashioned people like to know someone know yeah fine fine that's what I've been told by a lot a lot of Word of Mouth in the industry but yeah I have seen that you you're really hot on um Instagram and Facebook which is great so it's kind of nice to speak to another young business owner in the industry younger generation yeah absolutely so can you let's

paint a picture of just where you Are at the moment in the business so when did you actually launched the company how long have you been running um I say probably about five years ago how how far have you managed to build the company to date would you mind me asking what you're making on a monthly basis at the minute um like turnover yeah turn is turn probably um 40 50,000 okay what does what does the profit margin on that look like um it's Nor probably about I mean it depends but say between like 30

40% okay great love it and and so out out of that what would you say like the main services so what what what's taking bringing the most of the revenue in would you say just most most main is bathrooms and kitchens and I think you mentioned to me on the phone that you were you were booked in I vaguely remember you booked in at least a couple of weeks or a couple of months in advance but um presuma currently Looking at coups I mean that obviously be better I know people so my friends and such

they in for more more time than that um but I mean it's currently working but more work good is am I correct in assuming then if you did have more jobs coming in if there was more uh more leads to say you have the desire to grow the business further you would like to expand it all being well yeah absolutely I mean I mean nobody wants to work on at all I'd definitely rather be Be the man who who tells people what to do work fine so um when it comes to like the Instagram side

of things so I was looking you obviously posting a lot of before and after photos and so on um have you ever tried to to boost those post have you ever tried to run ads on them in the past um yeah I mean once orce but um yeah I mean it's I'm not like I done mind on Instagram but I'm not I'm not not te wizard yeah fine okay that's interesting I mean I've spoken to A lot of companies that have have been in the area that have said for example that they've run ads before

and normally what happens the reason I ask about the boosting is a boosted post really is just what we call an engagement ad on the back end so what it actually does is it just shows that post to people that are likely to engage with it they're going to like it they're going to comment on it and so on but they're not really going to convert which is why you Often find um little to no results with with that kind of thing okay so this is not the meeting this is meetting the rating obviously so

we just established they making 50k a month which is great on like a 30 40% margin so they're very qualified they can afford the service we dive into the discovery stage a little bit more goes on for about 18 minutes with the presentation we find out about the services that sell and the ones I'd like to sell more of we dive into Specifically presenting our lead generation service as a solution we compare to competitors and so on and so forth and I thought I did a really good job here at explaining the service especially considering

that this business owner is a lot younger than the previous that we have spoken to and so I presume there're a lot more tech savvy in the way that I was explaining it maybe I didn't explain as in depth because when it came to asking if they Had any questions this is what happened do you have any questions on any of this and how this works um well I mean um to be honest um I don't really understand it but okay I mean if you want to try and delve into how it does work I

mean let me let's let's let's backtrack a little bit then because I want I want I want you to understand this so youve when you when you go on Facebook yourself you've you've seen Like posts that look like this you've seen ads ads like this and the right and so the problem is with what you're doing at the moment and the problem with just waiting for people to come to you or or even some companies are running Google ads for example and they're searching on Google and they're finding you is you're a victim to the

traffic that is is out there or you're a victim to the interest in the area at the moment so let's there might only be 20 people that are Actively looking to have a kitchen remodeled in the norol area right now and so what do they do they're going to go on social they don't know someone they're going to go on social media and they're going to search they might stumble across you they might stumble across competitor they're going to go on gole Google they're going to look through competitors websites they they might find you they

might not right and if you're not running Google ads you're Probably not going to be found so that's how 90% of people in the industry are doing this but what I'm proposing you do instead is just put yourself right in the hands of the people so what what I'm what you're not I mean you'd be shocked at the the daily active users on on Facebook I mean as as you know everyone is just addicted to their mobile phone and just scrolling down their feeds endlessly I mean this is the most effective way to get Yourself

in front of your ideal customers um but what we would actually be trying to do is not target the people that are raising their hand and saying yeah I'd like to get my kitchen done we're trying to Target someone who 6:00 am in the morning they've woken up they've gone into their kitchen it's looking a bit shoddy and they're like oh we really need to get this done and then in the afternoon they're having a coffee and then they see an ad from and they're Like here's a company here that is in my local area

I just had that thought this morning and because nobody else is doing it you can make the most of those buying habits of people because at the end of the day over the last 10 years buying habits have transferred so much even though you're in an old school industry they've transferred so much away from going out there ringing up and word of mouth is great but I do believe it's going to be a dying art eventually I don't think word of mouth is scalable I think word of mouth will build a sa business but it's

not scalable you can't grow a company that way but what we're doing is with yeah I appre yeah for sure I mean but we want to put people but put you right in the hands of your ideal customer exactly where they are at the time that they don't expect it and therefore they're then going to raise their hand and say hey let's have a quote and then therefore you're going to Get those hot leads who are not going to be going to your competitors because they're not going out there and actively looking for it okay

does that make a bit more sense yeah no AG do you believe that this is a good solution to to the issues that you're facing right now well a lot a lot of my problems is the LA a lack of time so so Outsourcing it would definitely help and yeah soly free fre my time up to do Better things which be good at I mean I just wanted I just want to work this out with you I mean we guarantee at least five quote ready leads for you and on the basis of you closing you

said 50% of those we're looking at even if we just said two of those being closed what's your average value of a job um it can be between anywhere between five and 15,000 five and 15 so if we just said 10K then I mean you're looking at 10K Revenue of your 30 40% margin you're you're you're so we're essentially saying 20K Revenue you're you're looking at um what eight NK in profit from and that's our guarantee as well so we would guarantee that to you and so if we weren't to get you that you wouldn't

pay us absolutely anything okay um I mean how how are you winning out that okay so should we go through cost you haven't got any questions on the service itself um well It's good to cost because comes down to is it okay okay fine no worries so it's a simple service charge we we charge a monthly retainer of 800 and then you would then have to spend 800 pound a month on ads as well so it would be 1600a okay that much so you can um I don't know delve into that a bit more delve

into it delve into it in what way what what would you like to know so so 00 and then 800 again so when does that start so you so I get the free bit and Then so no there's there's no free bit so essentially you'd be paying Upfront for the service for the month um and you'd be spending money on ads gradually throughout the whole month so let's say for the next 30 days let's say you did go ahead today and we started working together realistically it's going to take a week and a half or

so to actually get up and run in once we're up and running the ads are launched you you'll be you you'll be paying on ads 800 P Gradually throughout the month paying to Facebook and we guaranteed you'd get five quote ready leads if we didn't hit that number and I know that we will based on my experience based on the marketing groups that I'm in and and and people that have had Mentor me I know that this will work we would if we weren't to get those results we would give you every single penny back

you would you'd get the money back that we you'd spent with us you wouldn't Get the money back you spent with Facebook but that's not going to happen I always I have an e I've always been taught to under promise and overd deliver and I truly believe I want to promise you five leads right but I want to generate you 10 or 15 and so you're not just happy with me because I've generated you the five I promised you I want you to be referring me to everybody else you know in the industry for you

them to get leads and so on or or not Which you probably end up holding me back as a as a guarded secret okay yeah no I understand that I understand it I was just I was just a little bit confused yeah I've been okay so with that in mind and then on the basis of you potentially making 20,000 in revenue from the guarantee and getting those two clients over the line on the basis of the five quote ready list about 1% so every month be 1600 and then you'd be paying us 18 you'd be

Paying us 800 every month and you'd be paying Facebook 800 every month yeah that's correct but I want to lay this out as a caveat that's where we'd start off because I believe that I can prove to you that we can get really good results at that point but I would actually look to spend more than that in the future and obviously when it works I understand yeah absolutely of course yeah obviously that's a lot money but I mean if it comes back in um so what Happens if it just doesn't work then we just

like then that's it I mean if it doesn't I mean there's a lot of things that we would explore before we'd get to that point I obviously you can understand my apprehension because I've never done anything of course I I completely understand I'm a complete stranger I only called you a few days ago we we barely got acquainted right I'd like to believe that we'll build a friendship throughout working together If we do but um I completely understand your hesitation that's why I have the guarantees in place I don't want to have difficult conversations we

have a 30-day guarantee happiness guarantee you can get out at any point if you wanted to get out halfway through the month you can leave if you wanted to get out after seven days after you've spent only a couple hundred quid you can get out I don't I don't believe that'll be the case I truly believe well I know that We'll be able to get you those results that's why I have that guarantee I don't want to waste my time just as much as you don't want to waste your money oh that's fair enough okay

yeah I mean you don't want to waste your time that's it's not very good business model so I mean yeah yeah go we'll do it yeah we'll do it yeah awesome okay amazing this is this is gonna be great I'm so I'm so glad um okay great so um look I'm let me answer some of your questions I'll just Run you through how this would work timeline wise are you free on Monday or Tuesday next week I mean I can I can WI some time around be free yeah okay we can do we can do

the evening again if that works well for you what I'd like to do is let's shall we say um 7 pm on Monday evening so so what I'd like to do is put in an onboarding call where we'd we'd run through all the specifics ahead of that I'll send you over a contract um and a a payment link um don't worry it's Not like some rigorous contract it's actually just to cover you rather than me it's just to show you that I'm committing to this guarantee it doesn't tie you in for any term whatsoever I

never want to tie you in when I'm getting you results I'll probably offer you some kind of incentive to stay with me for a longer time but we'll cross that bridge when we come to it on the call on Monday I'll run you through exactly how this will work I'll get some Content from you we'll set up a Facebook ad account and then all being well we should be able to launch ads by the end of the week have you got any questions at all for me um no not really no I mean you pretty

much covered it I think I wasn't expecting I wasn't expecting it to be that straightforward to be honest but well mean we'll just see we'll go see okay listen there that's absolutely fine so what I'm going to do is I'll start a chat with you on whatsa um and So I'll send over the agreement and uh the invoices attached to the agreement at the end of signing that if you have any questions on it at all just fire it over to me on Whatsapp I'm available anytime don't worry about messaging me in off time I'm

kind of always working to be honest um as as are you I'm sure fine um and then we send over a candly 5: PM or 7.m sorry on Monday you can tell it's been a long day and then we'll have a chat and go over all the Minor Details then awesome it's been lovely speaking to you um good to talk for longer can't wait to work with you and prove this will work and I chat to you on Monday Wicked thank you take care thank you bye bye come on yes that was it was the

the energy at the end of that Co was like weird it was like okay let's do it and then I was like okay you got any questions normally I'm so used to like people especially in closing e-commerce Brands which is what I've done for so long it's been so long since I've had to close local Le gen um there's normally so many questions there questions about tracking questions about mechanics questions about the contract and the terms and so on and so forth and he was like yeah okay well let's just do it and I'm like

I was expecting more I don't know why I said that um yes yes oh static um okay brilliant so It's a 800 a month retainer if I had closed that 5 years ago when I first started my agency I would be over the I'm over the moon now like it's it's a great feeling I'm so glad that that that we pulled that off but I would just be so ecstatic as a new start agency owner uh at £800 a month now we're not going to get rich from doing that but it's a very very respect

able service charge actually a little bit more than I was going to go in with but Because I found out that their revenue is between 40 and 50k which is more than the other companies I've been speaking with I'm like it why don't we just go in with that and see how we get on um which is amazing I tell you one thing that I would add to that is I was I was thinking about this throughout the core and I was going to use it as my last weapon and something that you guys I

was I was kind of feeling like I might have to offer him a free trial and I think I Was very fortunate in that position that I didn't have to do so and I just want to reiterate to you guys like don't watch this and think okay that's exactly the result that I'm going to get because it might not always be the result that you'll get and you might close someone for for lower than that you might have to sign someone up on a on a free trial the priority is not the money I'm not

excited because we got 800 okay I don't I really do not need £800 what I'm Excited about is the fact that we just got the clothes and as a new start agency owner that is the most important thing you get the clothes you get them in you get the experience you have the ability to start running ads you can start learning the industry asking them questions working alongside this client that is so much more valuable than that £800 that we we we just closed in for it's not about the money it's about the experience I

want to manage those Expectations for you guys it's amazing that we just closed our first Revenue as part of this experiment I'm going to get this all sorted and I'll keep you guys updated good morning morning it's Jordan calling how are you doing hello Jordan I'm all right yeah you yeah I'm not too bad thank you I'm I'm all good how's your week been so far uh quiet yeah yeah well I'm out on site but uh yeah there's there's not a lot going on in the show that's for sure So fine fine well let's let's

let's do something about that did you did you manage to have a conversation with your wife in the end yeah yeah I did yeah and it wasn't as positive as I thought she seemed to think that she could do all that I me okay she she just said what would he be doing that I'm not so well it kind of knows the ins and outs of how Facebook adverts work and yeah um well so do I I'm thinking I don't Think you do so that turned into less of a conversation more of a disagreement so

this is the last thing left since then so uh it's I think it's almost a matter of um maybe having a chat with her directly I was about to say um i' would be more than happy to have a conversation and and and and honestly it's not a conversation that I haven't had before um I think I mentioned you when we had a call before many people think that they've ran Facebook ads Before when they've just hit the Boost button but really that's I mean it's the tip of the iceberg you barely even getting started

with anything at that point and they're so ineffective at that stage but I'd be more than happy to have that conversation and and um and run through how it's different and educate on it a little bit as well and I'm I'm sure that we could come to some kind of um mut understanding there um and then we can get the Buy in and and your life Will be a lot easier as well well this is it yeah cuz it's it's it's is getting a bit stressful the fact that we've had no inquiries and we are

we've still got work um to finish and and jobs to me to do but it's at that stage of you know nothing come in by the end of the month we're going to be pretty much scuffed by the end of August so yeah um yeah no I no I completely understand I think obviously add with the added pressure of then spending all that money on Google Ads as well and I can completely understand in your position that can't can't be favorable but but as as I said to you before I wouldn't be being so persistent

on ringing you up if I truly didn't believe that that that we could get you the results that we'd guarantee you so so why don't we why don't we arrange that call um with your wife I mean do you know her schedule at all is there is there a time in the evening that I'd be able to speak she um she Works in um at one of the private schools in Norwich so she's actually finished for the summer so she's in the showroom at the moment um she's feeling a bit under the weather to be

fair but she went anyway um so it might be wise to to have a phone call maybe let you this week or we can all you know if I'm I'm there with her we the three of us can have a chat yeah yeah that that that that would be good I mean what's what's Friday how Fridays for you Usually um Friday this week I can do pretty much anytime on Friday or I've also got Monday uh morning as well from uh 10 a.m. till about well from 10: till 12: really it's anytime between 10: and

12 on Monday or pretty much any time on Friday yeah Monday I can't do because I've um yeah I'm out on the site again Monday so that would have to be it would be wise Friday um well I'm I'm back to the showroom in about half an hour I have a chat with us Then at might payer to to to either email you or give you a phone call back this morning just to see what you know to make either that Arrangement or actually have the call but well I'll um yeah I'll be in contact

with you in about 45 minutes an hour something like yeah that that's absolutely fine um I'll send you a got a couple of errands to be fair i' got a couple of errands to go so an hour even an hour might be maybe an hour an hour And a half from now to be fair but yeah that's that's absolutely fine um what's your mobile number cuz what I'll do is I'll send you a text so you've got my personal phone number instead because this is just a this is a dialing software that we use um

in the company so I'll send you a text so you've got my actual mobile number cool okay no worries um well I'll send you a text so you got my details and then I'll wait on your message about when we can do Friday See perfect thank you very much no worries I'll speak to you shortly cheers take care thanks a okay so um it's key there that I got the mobile number uh because uh and that indicates we're absolutely not getting fobbed off we wouldn't have a mobile number there if that was the case um

so this is at this stage I'm not really sure uh what to do I know what to do to get the client over the line that's going to have the meeting on Friday but That means that this client is not going to be in this episode because time's of the essence I've been kind of waiting to see if we can squeeze this one into this this episode so we'll have to slap this in the next one the result uh but very promising uh to be completely Frank like I have absolutely no doubt that I can

convince the wife that that she's definitely not run Facebook ads profitably before and we had the original meeting uh Jonathan stated that His wife had boosted a couple of posts before we all know a boosted post is simply an engagement ad it's really going to have no effect on Le generated whatsoever and so all I need to do is explain that and show the back end of the Facebook ad system and we're very easily going to demonstrate to wife that she really doesn't know um how to properly run Facebook ad and we truly can get

them some great results especially joint with the fact that Those guys are still wasting money on Google ads he's quiet right now so he's feeling the pain I didn't want to kind of twist the the knife too much uh I will do that on the call on Friday uh but yeah I'm feeling very I'm still feeling very optimistic about signing that client some of these clients just need a longer nurturing period he's fighting his own battles as he said like he had a Barney with his wife over it right but he wants to do it

and he's Convinced of not doing it properly right now so Friday that's when we're going to get the close you're not be to see it in this episode but we'll get it in the next one okay got something cool to share with you guys I literally just got an email from Panda do to say that we've had our first contract signed and payment made on that contract as well let me show you right now so this is Panda do is a digital contract tool and that we use for all of our clients I'm Limited what

information I can show you about the client because I don't want to give anyone the opportunity to jeopardize what we're doing here um but hopefully you can see this so we got our agreed monthly advertising budget this is this page where we show what the kind of costs Facebook and Instagram we've got £800 that's our starting budget and then we have our agreed monthly service list we've got our lead generation service £800 so it's a modest service Charge there and we allow additional room for service stacking normally when we add them in our in our

agency in affluent .c and then also uh sometimes we do drop prices as well so we might put a discount on here too but it's just a very very simple contract pricing page and if we go down to the bottom you can see we have signatures here as well and on the right hand side you can see you're going to attach a payment on Panda do so when somebody signs they Have to pay as well we got our £800 service charge processed via stripe which is a payment processor which is a big relief because the

client never truly is signed or signed up until you get the payment from them it has happened in the past where somebody says yes and then they don't actually make payment and they ghost you now I knew that wasn't going to be the case here because I've been in touch back and forth with the client via WhatsApp Asking answering a couple of additional questions also have the onboarding call this evening as well so I know they're going to sign and make her make make payment when we've got a call coming up this evening so now

I get to document the process of delivering results which is great because we've achieved what we wanted to achieve from this series by signing up a client and I can now show you the rest which I suppose means we can go over to the plan and uh we can Mark off sales meetings done we potentially got another client over the line but we uh we I've got that meeting on Friday later this week so we'll only find that out later on in the series so we might even have two clients over the line but for

now we've definitely got one and so now we're going to move on to delivering results we're going to board the client this evening we're going to develop an offer establish their ICP build a marketing plan launch ads and of Course generate them some results I'm so glad I get to show you the entire process what I'm actually going to do right now is I want to show you guys based on the results that we've got so far in a series a bit of a road map to scaling an agency from where we are now to

10K a month and even 100K a month I'm going to show you based on the results we generated in the series I'm also going to show you like a worst case scenario if you like a complete beginner What kind of thing to expect so I want to do this on figma I think figma is probably the easiest place for us to do this call this agency road map okay so current situation so we reached out to 22 leads and we got five meetings that's cold calls cold calls are King we would never have got five

meetings from emails and then we could have got one Potential from email okay so we did have somebody respond to our Emails very favorably and I'll show you that right now so we had someone called um and I said I sent the original email and they said I'd be happy to have a chat perhaps 10:00 a.m. this is the number I then actually forgot to respond because I kind of forgot I was recording this to be honest and then logged into the email like someone emailed and said that they wanted to have a meeting so

I responded saying my apologies for the delay it appears my original Response was stuck in the outbox and then they said they couldn't do that time and then I suggested another time and they came back and suggested another we kind of went back and forth and didn't actually get to a range of time in the end um and what I didn't do is send any Chase UPS I didn't call call this company later I absolutely could have done but I called them up right now I could probably secure a meeting with them to be completely

honest with you I Don't want to sign up loads of clients on this series I want to give this agency to one of you guys so you can do such but I've achieved what I wanted to achieve here I wanted to sign up one or two clients so I can demonstrate how you can get results for them but one of you guys could absolutely go out there almost 100% secure a meeting um with this individual and You' then potentially have another meeting there so we had one from email as well and Then from from those

we had out of that total we had six attended meetings we had two no shows one rearrange okay but I didn't actually rearrange for the same reasons as why I didn't respond to this individual I'll show you that this was that we had a meeting with I sent my reminder for the meeting hope you had a good start to the week just to confirm I call at 10: a.m. hi Jordan I'm sorry if short notice something has come back at work I won't Be available today can we rearrange for next week okay so they wanted

to rearrange I sent then suggest some times I didn't hear back but if they just wanted to ghost they wouldn't have responded to this email they still want to have some kind of a meeting I haven't called them haven't emailed back but if you did then you would be arrange uh be able to arrange another meeting with them so we got one rearrange there now from that we signed up one client one Client potential okay so I I feel like pretty confident about this potential as well I'm going to speak to the wife and and

and and get them over the line I'll demonstrate to you guys how you can pay those conversations so essentially we're looking at from 22 leads is we've got one client signed and one potential we're not going to class this one potential for now if this comes through then great we'll change the statistic but for now we got 25 22 leads one Client signed um so even if we said like we're kind of yeah 22 client um 22 leads one client signed okay and that's pretty much where we're at which I'm pretty happy with with this

series and this would not have been possible if we hadn't been making call calls okay if we were not making call calls and we're just sending emails there's no way we would have signed up one client from 22 Le me maybe if we got lucky but the likelihood would have been a lot simmer So pretty good now let me build a road map based on these results here um in fact we'll just make this a little bit easier so instead let's just like we're going to do this based on 25 leads let's say for 25

leads we're going to sign up one client so that is a 50% close rate which is unrealistic for you but I've been doing this for a long time and I can do this in my sleep your close rate is going to be more like 25% so let's build out a road map to 10K um and let's Round the 22 L 25 leads 25 leads is getting us two meetings attended 25 leads is one day's Outreach if that it's really half a day five days in a week is 100 leads is 10 meetings 10 meetings is

five clients signed four weeks in a month that's 20 clients signed 20 clients based on 800 service charge will increase is 16,000 so that's like a best case scenario here in one month based on the current stats that we got now there are many variables that will come into Play here but based on the close rate that I've got currently this is kind of the best case scenario you'd have to reach out to other leads in in other cities you certainly couldn't just do that locally I would run out of leads very quickly you would

also struggle to deliver 20 clients by yourself you definitely have to get a team member or two in with you there so I can still be doing Outreach um but this is not impossible this is the best case Scenario here certainly not realistic for any of you guys to achieve uh in the initial stages so let me just like take this over here and let's do a more realistic road map in comparison to that one um based on what you guys could do based on the numbers from I've worked with thousands of agencies over the

years the stats uh from them so road map to 10K your situation so let's say 25 leads I've found that 25 leads will get one meeting on average one good meeting Okay and this is based on um total out Outreach so this is based on cold calls this is based on emails and maybe DMS but just cold calls and emails um coold calls are absolutely essential if you're not cold calling you're not going to be getting one meeting from 25 leads it's a bottom line okay so if you're scared of cold calls think about why

you're scared of coold calls maybe watch some of the videos on my YouTube channel get over that fear uh because that's how you're Going to be getting the results that I'm showing you on screen okay if you're not prepared to do that then um you need to fight through that that fear okay 25 leads is one day as we've already said but it's already half a day you can do more than this if you want to days it's 100 leads and it's five meets you're going to be doing about a 25% close rate in the

initial stages okay I've actually found the average to be 30% but I just want to do this as like a worst case Scenario so out those five meetings so if we do four weeks you're going to be getting 20 meetings and then 20 meetings five clients signed okay so from those five clients let's do this on the basis of my 800 and I will talk about the variables in a minute 4K so 48 12 over the course of 3 months you're going to be on 12K and that's it so it's going to take you 3

months to hit 10K on this basis on consistent Outreach now for those of you That watching this thinking well that's all just like a best case scenario based on these numbers actually this is a worst case scenario based on conversion right here and this is based on doing cold calls but I'm going to give you some variables to just make this even more realistic for you because this won't happen for absolutely all of you I've seen many people achieved this many many people have achieved this because they've stick their daily Targets in Many cases because

they've reached out to more leads there are variables that will affect this and I want to be straight up with you guys so let's look at um variables let's look at like the cons first like potential things that will affect this and by cons don't mean these are negative things in general I just mean these are things that will affect this this this um Target this road map here first one is free trials now we are very fortunate that with the One client and maybe two clients that were signed we haven't had to do a

free trial and that's to do with the confidence that I have on the call it's to do with the um offer Market fit uh but with some of you guys guys for your first one to even three clients you will have to offer a free trial now as I've demonstrated throughout this a free trial is going to be used as a weapon in Your Arsenal it's going to be something that you're going to use as a last Resort you don't want to be going forward and offering this off the bat you want to try and

see if you can get money straight away uh but there's no shame in doing free trials okay free trials are a great way for you to prove yourself get the practice and show that you can do what you say you can do and at the very least just for you to learn on the job okay so do not be blinded by the money when you first start out go offer a free Tri it gets you to clim Pre-trials um bad results okay one or two clients now this is something that no one really talks about

but I'm Mo straight up with you like I haven't generated incredible results for every client that I've ever worked with especially in the early stages as an agency owner if 90% of the clients you're working with you're getting great results for then then brilliant but marketing is something that I mean you can't control all the variables as a Start sometimes you can have the best ads in the world the best funnels the best offer but there something to do with the business their service delivery the reviews or just a bad product Market fit in this

moment in time sorry it's a bit loud outside that means you just can't get them the results that you want to get them now in the early stages you might not fully understand your service yet you might be learning on the job your first one or two clients you might Not be able to get great results for now this is just going to be a small subsection of you but I want to pre-warn you that this can be a bad variable now the worst thing you could do when this happens to you is stop moaning

out it's really bad I can't get results and and you just fall off the face of the Earth and get a job again no you man up you pull yourself together and you learn that your service needs to be improved and so you figure out ways that you can Improve it and you take that exercise and you go put it into your new clients and then get better results and so on okay and speak to an expert who knows how to generate results they'll be able to identify where you went wrong with that specific client

and you need to expect these kind of things to happen bad variables free trials bad results and then we also have Outreach fatigue now this is you not like your Outreach fatigue and there new Outreach stops Working I mean you just like fatigue from reaching out to 25 leads a day now I've been conditioned in sales over years and years I know that you need to stick to your Targets in order to be successful some of you guys who haven't been in sales yet will get the motivation for a couple of weeks and then you'll

start dropping off and that is okay but you need to recognize that you've got Outreach fatigue and and you get back on the horse okay but even a Couple of weeks of delayed Outreach can set this target back quite quite largely quite exponentially as we've already established if we're getting five meetings a week if you have one week of Outreach that's going to set you back so we then have a general motivation okay see General motivation is a massive one okay it comes in pits and troughs it's why we generally I recommend getting accountability Partners

being in private communities getting a mentor so you can Work from PE with people and piggy back off their motivation but General motivation getting off the horse is going to affect this massively we can come back to these but let's see if there's uh let's go through the the positive uh variables now there are some things that will affect this um cuz some of you guys will I mean some of you guys are going to hit 10K in free month some of you are going to hit 10K in 6 months so I mean these this

is a realistic kind Of time frame good or bad between 3 and 6 months months if you're actually putting in the work I've seen people do this a lot sooner I've seen people sign up five figure clients for their first client that doesn't happen a lot but it does happen I've seen people take 12 months because they just motivation is all over the place and they're not consistent Pros first of all we have great service if your service is great you're going to increase the price so if You're generating 30 40 50k a month for

your client 100K a month you're definitely going to increase it from 800 our calculations here are based on it being £800 per client one's going to be 1K one's going to be 2K one might even be 3K one might be £500 they're going to be variable across the board but as long as your service level is increasing you're going to be able to increase your price so that's a massive bonus existing network is a big one many of you will Already know business owners you already know ideal clients in your network identify those reach out

to them that's going to give you a massive unfair advantage and going give you a massive head start uh as well other variables we have communities SL accountability so this combats General fatigue and Outreach fatigue General motivation outre fatigue when you're community of other agency owners are on the same path of you or at different stages of their Journey hence like the affluent Academy for example you can get accountability partners that will work with you on a daily basis and make sure you're sticking to your targets they might be people that are doing the same

thing as you right now or they might be coaches who are going to whip you into shape and make sure you're sticking to your targets like I had when I first started in sales we have accountability partners and coaches inside of the affluent Academy for that very reason so we can keep people on Target and a final thing is a mentor if you've got a Mentor if you've got someone around you like you're watching my videos right now but if you physically work with me oneon-one inside one of our programs then you're going to have

the ability to pick my brain anytime you want to or any other coach that we've got inside of our program I don't care if it's me it could be someone else for all I care but a Mentor is very very important because when you're struggling when you've had a bad day when you've got you're struggling to get results when you don't know what to say to someone on a certain sales meeting you can speak to someone that's already been in that position 10 times 100 times over who can then give you advice based on what

is actually going to work so instead of you just stumbling through it and failing forward you can have your failures but then Learn from them instantly because someone can give you advice because they've been in that situation before and they know exactly what to do because they're seasoned okay so having a mentor is something that's going to give you a very large unfair Advantage which is why so many of the people that have mentors get to the 10K a month and closest to the free month Point um than other people who are trying to go

at it alone okay so this is going to give you an Idea of a realistic road map that you can follow I wanted to lay this out to you because we're kind of looking at this in some condensed like fre day series type thing um so that the results are kind of a little bit skewed but I want to extrapolate this over a couple of months so you can see what is actually possible now I knew when I came into my agency you can tell I'm getting worked up here because this topic is something I'm

so passionate about when I Came into my agency when I first started my unfair Advantage was I was in sales not because I was a good salesman but because I understood that the secret to success UC in any sales related industry is sticking to your realistic D daily sales targets it's understanding that the micro your 25 lead per day that you're reaching out to is what is going to equate to the macro your 10K a month income it's not going to be what I do today which is going to get me the Result tomorrow it's

what I do this month which is going to get me the result next month and so if you understand that and you stick to your targets like a compulsive Obsession every single day because you've looked at this road map and you've had it laid out to you in a worst case scenario and you think okay I just need to do my 25 leads multiplatform strategy do my cold C push through it because that one thing is going to make me successful then it's Physically impossible to fail as an agency owner if you're sticking to your

targets if you're reaching out to a niche that desires your service and you're offering a service that's going to increase their revenue it is physically impossible to fail if you have all of those free things in check so guys run over hope you've enjoyed this episode I'm so glad we've got a client over the line so I can show you the next steps I've got the on boarding C this evening so I'm doing a little prep before that and I'll see you guys in the next episode cheers so now we're testing out three different ad

creatives on 8 a day each share this with the client which I'm going to do right now send them a message on WhatsApp just to make sure that they're happy with the creatives and the design that we've gone for and we are good to go so many people can talk the talk but Not many actually walk the walk that's why recently I launched an agency from scratch to show you guys what is possible with this business model in just a small amount of time I wanted to pave the way on my own and show you

what you can achieve when you get rid of all your excuses and put in the work that actually matters now I reached out to 22 local companies over the past few days attended two sales meetings have already closed one of those clients had their Invoice paid for $1,000 per month and I'm 90% of the way to closing the second client for $700 per month so that's $1,700 in Just 4 days on starting an agency from scratch now let's say those clients stay with me for 3 months on average that's going to be over $5,000 that

I've earned from 4 days of work and the likelihood is those clients are going to stay with me for much longer now we also had a bunch of other meetings that wanted to rearrange we Actually ended up sacking off cuz we didn't have the time if you want to learn about the details and go watch the previous episodes if you haven't already and if you want to find out what happens with the new client that we're about to sign I've just documented that whole process to hold tide for a future episode but I want to

put a pause on documenting this new agency to record this very important video today because in the wake of starting from scratch and Getting back in the trenches some massive lessons have come up that I cannot help myself to talk about lessons that are so integral to your success in fact I believe that this is the single most important video in the entire series that we have recorded today and I cannot stress enough how important it is that you watch it my main intention in launching this new agency is to help you guys overcome your

fear of failure by showing you a real person going out There and demonstrating the entire process of launching a brand new agency from scratch but I want to help you guys maximize on your success and if you do not understand the things I'm about to go through in this video you will not be successful and I'm not about to let that happen I recorded the remainder of this video a couple of days ago when the information was top of mind so let's go back in time you know coming into this series I almost stopped myself

from Actually doing it because I told myself that I had earned the privilege to not be back in the trenches and not have to do the cold C because I've done it for so many years when actually that's only going to hold you back in the long run and the more you tell yourself that narrative the less capable you become of getting back in the trenches and doing the gritty work when it truly matters and therefore the weaker of a business opponent you become and you absolutely Cannot let that happen cuz everybody is out there

to steal your dinner so I'm very grateful for proceeding with this it's been a very humbling experience now we got a lot of work to do yet we need to get results for this client which we will do but we're now at what I would consider one of the most crucial points of a new start agency the first taste of success the first client now the first taste of success is poison in an untrained mind because with success Comes complacency whether you know it or not I cannot count how many times I've seen new start

agency owners sign up new client the first client and then put a halt on all of their sales no more Outreach is done and they convince themselves that they need to focus all of their time delivering results to that client when actually it only takes a maximum of 3 to 4 hours to launch your first ads with a client one day at Absolute tops if you haven't run ads Before but they convince themselves that that's where their efforts need to go because if I can't deliver results and I can't build a successful agency no if

you cannot sell then you cannot build a successful agency results are something you will learn over time and results are something that you will get better and better at but you can't deliver results or get good at delivering results if you don't have a variety of clients to deliver them for one client is not Enough for you to master Service delivery one client is enough for you to get complacent because you've celebrated too early so many agency owners Relish in that first client and I don't blame them because I did the same thing when I

signed up my first client I was over the moon but I was so fortunate to be conditioned with a sales mentality to know if you don't keep your pipeline full everything is going to come crashing down never put all of your eggs In one basket and so as an agency owner we are in a sales-driven industry and so it is integral that we continue to do sales Outreach every single day and we continue to reach out to new companies because if we don't then it's going to take us so much more time to pluck up

the courage to get back into the trenches again because going to war is something that takes so much courage getting on the phone and speaking to people and selling to people every day Takes a lot of Courage so once you have that courage you need to maintain it it's like going to the gym if you decide that you're going to go to the gym because you're fed up because you're too skinny or you're too fat or whatever the reason is if you pluck up the courage to finally go or you pluck up the motivation whatever

you want to call it to finally go to the gym and you say to yourself I'm going to go 3 days every week you go three days every week and You do it for two months but then one day you take a day off now you can get away with one day off but if you then take the second day off you're screwed two days turns into three days it turns into week turns into two weeks turns into another 2 years you look worse than you did the previous and I'm sure there are some of

you guys that can relate with that who have done that and been in that situation before I know that I have been in that position before and with Sales it's worse because we're not going to the gym and picking up some weights and yes sure that's difficult but sales is a lot harder cold calling is a lot more difficult it takes a lot more mental energy it's a lot more strenuous on our brain and so it takes a lot more self-motivation to get there in the first place so what I'm saying is do not get

to the point where you sign up the first client and then stop your Outreach there is no excuse that you could Possibly have that you could tell yourself that would actually warrant you not continuing to sell in your agency the most crucial thing to do when you sign up your first client is have a little moment of Celebration call your mom tell your friends have a little boast have yourself a beer smoke a joint whatever your thing is then get back on the horse tomorrow because just because you signed up a client yesterday doesn't mean

that gives you a break today I Always love referring to something called the myth of syesis when people are in this situation myosis is from Greek mythology and I'll I'll butcher the actual the the mythology syphus was a Greek king and he got banished into the underworld or whatever for some kind of sin but his punishment was every single day pushing a rock rolling this massive ball this rock up a hill and he put it push it and push it up this hill until he got right to the top it's Incredibly heavy and then every

day the next day it would roll back down again and he'll have to do the same again push the rock back up the hill let it roll down push it up let it roll down at the start obviously he's why am I doing this I've got to do this for eternity this is horrific why am I doing this like I'm pushing up the rock it's just going to come back down again and then after a period of time because he knows he's doing this for eternity he starts to Enjoy the process starts to realize that

there is an enjoyment in the hypocrisy which is live and that's the first two years of business whether you like it or not every day you have to push the rock up the hill and the rock is going to fall back down again then you push it up and it falls back down and push it up and you don't have a choice you're going to do that until business is at a place where you can hire team members but a substantial amount of team members for You to actually take your foot off the gas but

not too much because your competitiv are going to come in they're going to take your dinner that's the enjoyment out of it but you get to learn and you get to enjoy that grit on a daily basis and that grit will change what will be initially call calling every day or sending emails or sending DMS whatever your acquisition strategy is what is that to start off with will eventually transpire into you Babysitting your team members and then after it's your team members is going to be trading your management team there's always something to do and

so you need to get used to that regular work and you need to get used to not celebrating and certainly not getting complacent in our sales team we have a saying yesterday we were Rich today we are poor I don't care if you close a 50k deal yesterday today we are on zero we're starting from scratch the merits of yesterday do not Buy you a pass for today so push the rock back up the hill that's lesson number one number two in the birth of this series is the realization that when you are selling every

day when you are focusing on your business when you're doing something new it's all consuming it takes over your entire being it's all you can think about okay I've been doing this series I've already got multiple successful businesses but it's all I've been thinking about I've been thinking About how the C calls are going to go I've been thinking about the fact that I've got to jump on these sales meetings I've been wanting to make sure that I close a client for you guys and deliver results for them I've been thinking about it in the

evening I've been neglecting my team I've had to tell the team look guys like don't speak to me over the next couple of days I need to focus on this for now this is my Public Enemy Number One and when doing that and Focusing on your own gritty work it's often very lonely because you stop communicating with people now I'm very fortunate that I have team members at the end of the day I can speak to who understand what I'm doing who are on this journey with me who understand the industry but it reminded me

of how lonely it actually was when I started my agency 5 years ago when I started my agency and I'm sure many of you will be in a similar position and will be able To relate to this let me know in the comments I didn't have the support of my friends and family in the sense that I wanted to because they simply couldn't understand what I was going out to do Facebook ads was something that not many people understood and even if they did try and understand that they really care probably not and so at

the end of the day I'm not talking to them about the people that I call called or the emails that I sent or the client that I signed Up maybe I'd say about the client signed up but I couldn't expect them to care in the way that I care because they're not in the same industry as me and they're not experiencing the same things out of their life as I am and so very early on I looked to Facebook to join groups of communities of other agency owners and these helped me so much because I

wasn't then reliant on my self motivation because self motivation is like a short burst of energy that you have to harness Whilst you have it but if you're just relying on self- motivation unless you're an animal it's not going to last very long you're going to be fighting this uphill battle it's not going to be an enjoyable EXP experience but what these communities did for me is they enabled me to compare myself to other people that were on the same Journey they were just starting out there was people in these groups posting every day hey

I'm starting my agency I'm like oh Well he's at one client I'm at one client too let me see how he's getting on you start networking with individuals and you start holding yourself accountable to each other now I'm an incredibly competitive person many of us in business are I'm sure many of you watching this right now are competitive and that competitive energy came out in me and manifested in more motivation for me to actually be successful when I saw someone sign up a client it motivated me Yet pissed me off at the same time that

that wasn't my client and so that forced me the next day to go out there and make more calls than I made the day before to secure more meetings so I could post in that community that I just signed up a client so I could stick up a little hypothetical middle finger to that person that I've never met before it's that competitive energy that gets us going that makes us aggressive that makes us focus on the task at hand and I When I say I put middle finger up at them I don't mean that in

a negative sense these are people that I would network with and bounce back and forth and questions it's healthy competition which is important because you get that comparison of hey if he can do that well I'm no different to him why can't I do that and so you just focus on the work at hand it's also the ability to get support from other individuals don't underestimate the power of having a Network of people that are one or two steps further ahead than you so when you come out of a meeting and you ask them a

question or you're struggling to get results so you want to know what they would do they're so qualif ified to give you an answer because they've only just gone through that exact scenario themselves they've overcome that issue already that'll Propel you forward so much faster than other people that don't have that Network and it did for me when I first started my agency and I was in those groups but I found over time that the issue with these Facebook groups is they attract leechers leechers who jump on other people's communities to try and sell coaching

to try and sell programs they DM everybody inside these groups acting like a friend hey yeah I can help you out I saw you posted about this thing oh by the way do you want to jump on a call you jump on the call they pitch you on a course and these leeches Are just parasites and to be honest it just put me off the whole Facebook group Culture entirely which is why we no longer have any groups on Facebook we moved away from it completely now the other problem with Facebook is it's a social

media platform there are so many distractions the last thing that you need when you're doing work is some cheap dopamine some cheap excuse to go and procrastinate and look at what image you just got tagged in or flick through Your news feed and information you just really don't give a about now there are better Solutions out there softwares like school.com which is a community platform owned by Sam ens who's one of the Godfathers of the online business industry the online education industry now this is a business the software that I'm actually invested in myself and

and this is where we host our private community in our mentorship program the affluent Academy now it came to me Recently as I was thinking about this series the other night there is so much camaraderie right now so many of you commenting so many of you watching this so much excitement around going out there and doing this for yourself and building a successful agency that I don't want to just leave you guys when this series is over to go out there and do this by yourself I don't want to just leave you to then rely

on your own self motivation as we've established self Motivation is very limited if I truly want to have the highest or create the highest chances of your success through this series then I need to create a free community where we can continue this camaraderie even after the series series is done and so I'm launching a free community on school for all agency owners I don't care if you own an SM an a AA a s a a lgbtq I don't give a what label you slap on your agency they're all just agencies what I do

care About is that you're serious about this because we're not going to be accepting everyone in okay if you answer the question to join half asked or you're just looking for a social club and don't actually want to launch an a you won't get LED in okay we're looking for a highquality group of killers who are prepared to put in the daily work every day push the rock back up the hill and if anybody tries to leech and sell to anyone in the group you'll get a Lifetime ban with no Second Chances so if anybody

tries to do this to you please do let an admin know now in light of all this we've decided that the next two episodes of this series will be uploaded exclusively in this new free school community so if you're not in the community you unfortunately won't get to watch them we will upload the entirety of the series in the classroom section of there as well as well as a few extra new bonuses which will be coming soon You've got a golden opportunity here I'm not going to be doing a series like this again where I

get into the trenches and prove to you guys what is possible my goal from this whole series has been to help you eradicate your fear of failure and whilst I appreciate we're still going to deliver results I hope we're getting close to eradicating that fear but remember that this is a journey and whilst yesterday we were rich and we signed up a new client today we are Broke and we've got to do together so I'll see you in the community back in July I launched this series and I started a brand new agency from scratch

and documented the whole process here on my YouTube channel but what many of you don't know is that I actually recorded two further episodes for our free private Community called agency owners and because of the great feedback I've had on both episode 5 and six I'm now sharing them here on my YouTube channel so this video is going to be episode 5 of the Rena reach series and if you haven't watched any of the previous episodes you'll be have to find them in the description of this video in chronological order but for those of you

that have seen those episodes at the beginning of today's video I'm going to run through everything that's happened so far which should help jog your memory to where we are currently on the timeline now in this video I focus soly On setting up a Facebook ad campaign from scratch for the first client that we signed up and I hold absolutely nothing back so without further Ado let's get into episode 5 of the REO reach series on boarding and service just last week I started a brand new agency from scratch called Rena reach and within 3

days sign up my first client to this agency in the Home Improvements industry for $11,000 per month or $800 which five years ago I Would have been over the moon about as a first client retainer I don't know who I'm kidding I was over the moon about this last week when I signed up that client for this new agency it's been a fun Journey getting back into the beginner trenches getting myself away from Seven figar agency mentality for a short period of time now for those of you that haven't watched the the previous episodes in

this series go and watch them because I went through the Complete a set of launching an agency from scratch we didn't even have a company name a niche we had no leads so we had to do live call calling lead generation we sent some emails out we hosted meetings and signed up clients you need to earn the privilege to watch this episode it's too much juice for you to skip ahead right now let me show you what we have actually achieved so far this is the plan uh that we created at the start so we've

laid all the Foundations in episode one we chose a niche we decided an offer we built our website let me just show you that right now so this is our Rena reach website we generate quote ready Home Improvement leads for you okay we've got a bit of information and an order kind of like a lead form on there as well get 10 quote ready leads that's one of the original offers we're going to go for or we have gone for we then went through guessing clients so we went through lead Generation we built an Outreach

strategy we did some call calls and emails had some sales meetings signed up a client we potentially still have one other client in the pipeline um I'm being put off to the wife okay it's so I need to speak to the wife type situation we've pushed back as much as we can I don't want to piss the guy off watch the previous episode number three for you to see the latest update there but I'll keep you guys updated on that front as Soon as I have some new news so today we're going to be moving

on to delivering results we're going to onboard the client in fact I've already done the onboarding call last night but I'll show you the recording uh in a moment um we're going to develop an offer for the client we're going to establish the ICP the ideal customer profile we're going to build a marketing plan and we are going to launch ads and then in a future episode I'll be able to Show you the results we generate from Those ads okay so what we're going to do is just highlight where we are now and on that

note let me quickly run you through our on boarding process before I show you the call recording now to make this series as beginner friendly as possible what I haven't been doing is leveraging any of the assets that we've created in the affluent Academy to make life easier for agency owners like our onboarding system this is a notion page That we created that we use for all of our clients in our agency affluent doco as well okay and I'll run you through this so you can get an idea we would typically have the client logo

at the top so they get their own dashboard they don't need to log into any software to access this we hit simply hit the share button we can send them a link via WhatsApp or email we've been communicating via WhatsApp with the client and they can access this entire Page without having to log into any software so we'd put the client logo we then change this here this text here to the client name and we would add a little tagline we normally set a road map so phase one for example in this case might be

uh launch initial ads and phase two might be scale campaigns phase three might be increased spend so you can be creative with this with e-commerce Brands we're normally stacking services so we're adding kind Of email marketing Google ads on Phase 2 and phase three now if I zoom on this just so you can just see it a little bit clearer if we go to the onboarding page what we now have is an onboarding survey so we answer some questions about the business and we get them to fill this in before our onboarding call so we

want to know the company name the website URL we have this information but we want it to quick reference we ask them in as much detail as possible describe your ideal Customer so we want to know their age their gender their interest their Hobbies income level location their pain points and why people are buying their product or service so this is really them describing their what we call that ICP their ideal customer profile and this is going to allow us to know who we're going to be targeting on social media okay on whatever ads that

we're running please list your main competitors we're going to use this to Gain inspiration on what competitors are doing at the moment and maybe some of the uh the unique selling points that they're using why do your customers buy your product what problem does it solve for them okay so the specific pain points a specific problem that the product or service solves and why do your customers choose you over your competition so we usually get some very interesting answers from here and this is going to give us the Baseline of Inspiration to go out there

and create our initial offers and create our initial marketing plan now I've already got this information right now cuz I got it last night on a call with the client we didn't do it by a notion I'll show you how we did did it in a moment we also have two step videos so we have two Loom videos here one is showing them how to give us access on Facebook or create an ad account and give us access the next one is how to upload their existing Email list or any media assets that they've got

talking of media assets we go down to the next slide or the next page we've got media assets we've got two folders for ad creatives and then also for brand assets so ad creatives is where they would upload any images and videos that they have access to that we can use for ads brand assets is their logos and so on and if they want us to use any specific fonts then have paid advertising report so we would actually Upload a copy of any report that we have gone through with the client case so any specific

weekly reports we would upload that video and keep it stored for the future any meeting notes from any meetings that we've had so we've got a reference to look back on so it's never he said she said we've got this all logged and we use a software called fireflies typically to record this now you don't need to do this when you're first signing out but I just want to Show you what is out there when you're a bit more established or if you got the time to invest in actually building out a good tool useful

info so this will be like the target cost per lead for example the daily uh or and monthly ad spend limits or any other kind of metrics and targets that you're going for and then finally client contact details is obviously the contact details for the client pretty self-explanatory so this really paints a very Professional image of your agency and um it means that you're going to stand out from your competitors from the get-go okay especially if the person you're working with has never worked with an agency before it's going to make you stand out quite

a lot but we unfortunately are not all to leverage that tool for this series I wanted to keep this as simple as possible and so what we've actually done instead is all we do let's just take it back to this What we really need to do from on boarding is just make sure we have access to the client's ad account if they don't already have one we need to gain access to it so on the call I run through creating an ad account and giveing me access we have some complications which you're going to see

um but sometimes it just doesn't run smoothly we can overcome it though and then we create an onboarding form on Google forms you can go and create one And we add added the exact same questions on here that were on our type form okay so we added these on here and then we went through this form on the call itself in fact instead of me now running through exactly what we did I would just show you what happened on that onboarding call now now bear in mind it was a 45 minute call believe me you're

not going to want to sit through and watch all of that there's also a lot of confidential information on screen so We'll show you the most relevant bits uh so you can get an idea of what went down how's it going yeah good than you you're yeah not too bad it's a bit hot this evening I don't know if you but I've got a fan on the face apologies if you can hear BL in the [Music] background one second let me just sort something okay cool weed um so um as as discussed we just need

to basically get you set up as far as your Facebook ad Manager is concerned so we can start running the ads um I sent you a form earlier but I know you haven't had the chance to fill that in yet I only sent it within a couple of hours of the call so um we'll set the your Facebook ad manager up first and then we'll move forward to just filling in the form together it's just got a few questions about like your ideal customer and so on um which will give me more information when running

your ads um yeah just make Them a lot more effective and just make sure we're hit the right people from the start okay so if you go on Partners on the left y okay and do um partner to share asset set with and hit adds that one yeah left cool business ID I'm now going to send that to you on on Zoom one [Music] second and then um tick your page there so just like in the middle is that that Yeah click that and then scroll down to um on that right hand side now okay

just tick everything at the bottom there that's it okay and then we've got one final thing to do okay if you go on Add accounts on the left hand side click add and then add an ad account same number uh sorry no close close that it was going to be create an ad account I can't see the bot of your Screen there but does there like create a new ad account no just says create new ad account there you go and just called that your business name yeah my business okay tick you on there and

then just do manage all ad manage ad accounts yeah assign and then then um you can close that for now you're going to have to do payment info afterwards just click exit that's fine we can sort that afterwards And then hit Partners which is in the middle of your screen next to people that's it yeah that one there hit assign partner and you're just GNA oh there you go yeah business just the same yeah business ID but you should you do the same one it it should just automatically added on yeah just was waiting for

that code to come through um can you just quickly run me through your ideal customer Um what kind of age range we're looking at in my mind I had about 25 to 55 would that be um I mean I mean I've had customers um well over 55 um I would probably say my AO customers 40 plus okay one because they have more money um and they're just bit more financially settled um and they're just more willing to spend money on the hand time it's just that's just from experience okay and in male and female or

predominant Yeah male and female um I mean gener generally they're couples um yeah generally couples um I mean yeah from my previous customers previous customers probably most of them have their children grown up so um how far in the norol area just like the entire norol area or do you go outside norol as well um yeah just the entire norol area really okay don't want to Fine and would you say there's any like specific pain points like your your customers have like um what's like would you say like some of the main benefits of working

with you guys rather than let's say one of your competitors being obviously um I know you you you prioritize craftsmanship um and like personal work and you don't you don't Farm stuff out to to Outsource at All do you everything's done in house um well yeah I mean it's in the house like I have I have sub um they're like specialized like electricians and stuff like that okay who would you say are your main competitors in the area like the ones that you keep an eye on personally that you're like they do a good job

um and potentially even are a threat um as in their business names yeah their business names because I Wanted us have a look into them before we run ads just to get some inspiration from what they're um well I wouldn't this call them I guess you call them threats but they're also friends um but then you kind of take work off each other so but um there's com called 360 Degrees Home Improvements um I'll just go through my Facebook Instagram people I follow basically um there's one called East East Home Improvements okay they very good

um one called JL JL bathrooms and kitchens okay cool that enough perfect that's great yeah no that's more than enough well that's enough for me to go on at least for now because I'm going to do my own um research after this call um but if I have any like initial ideas for example I'll just send them over to you and bounce back and forth you happy with That yeah that's absolutely fine of course okay next steps I'm I've got the form filled in I'm going to strategize a little bit on an initial strategy and

then I'll create some like dummy ads um and I'll send them over to you on WhatsApp for your approval if you want to change anything you can um I I've sent you a Google Drive Link which where you can upload images to but I'll send you that again so you can upload them on there um Realistically um we're looking at Monday now to get these ads launched but I can send you them tomorrow so you can you can have a look at them and awesome well you have a wonderful evening apologies has taking longer than

I anticipated you just message me on Whatsapp and I'll I'll chat to you shortly yeah super thank you very much yes have a good one okay so not the smoothest call in the world we had issues with remembering Facebook Passwords getting access to emails getting the right text code to get access to the account Etc the important thing is I was patient along the way made jokes throughout and just made light of the situation the worst thing that you can do is panic and you just need to be patient to go through it many agencies

will just send over the information and ask the client to give them access VI instruction I find it's always better to jump on an onboarding Call especially with local businesses just in case there's any kind of tech issues like the evident ones that we experienced I'm glad that we did do it on a call because it saved any awkward conversations and then any negative points on the relationship so that is on boarding done let's actually jump into uh using that information to what do is we will establish the ICP first before we develop the offer

now we've already got this information from the onboarding Form this is the information that we got throughout the call we've established that in an Ideal World they would like to Target uh male and men and female at the age 40 plus now I actually believe based on my experience that it will be better for us to Target 30 plus I still think that they'll be surprised by how many people we can dredge up there I I imagine that they've got an average audience of 40 plus because their word of mouth and that's just just what

their Average customer is at the moment but I believe that we can getting customers from that demographic so we're going to start off I reckon 30 plus what I'm going to do is if I just put this on the left cool and then we can have notion on the right I'm going to create an additional page like we did for the script within our Rena reach and we'll just call this client one okay client one marketing plan okay so let's start off with ICP which is ideal customer Profile we're going to go for age 30

to 65 plus all right we want to keep the as broad as possible on Facebook and when we're doing targeting we want to allow the album to to work its magic the right of the audience typically the more expensive the result that you're going to get so we want to keep it as broad as we can gender it's going to be male um so we'll just do all income mid here H I think what's more important to note is homeowner uh in Norfolk okay which is The local area so it's pretty simple really 3065 plus

gender or homeowner in norfor um really doesn't have to be a lot more complicated than that um now obviously it goes about saying that these are people that are looking to have their home remodeled so looking for home uh renovation specifically kitchens and bathrooms this is their predominant service I think that's enough for us to go on this is a very small ideal customer profile I was working with E-commerce brands for example we dive into this a lot more we' maybe dive into some of their habits and and some of the other brands that they're

shopping with and products that they're buying and what their uh routine looks like but it's really not relevant here because it's a very broad service it's all homeowners in this area who are looking for home renovations kitens and bathrooms and then between these ages so that's really all we need to do when it Comes to the ICP for this industry but just be mindful that you can go a lot more granular with this depending on the industry so let's leave that for now we can always come back to this let's move on to developing the

actual offer itself now before we do that they have listed some competitors so I'm going to have a little look at these competitors to see what they're doing at the moment just to gain some inspiration over them and get an idea for what kind of audience They're targeting on their social media if they're even doing well on social media that is as I've established there really aren't many companies in the area that are are doing a lot um and I think Home Improvements is one of those industries that hasn't yet really been um revolutionized is

that is that the right word digitalized so this company they done some nice work they're posting pictures what's their websites let's have a look at that instead says Temporary clo on Google I can't even find a website there I don't know why that's chasing me down the screen okay there's not really a lot to be found there then these are pretty small companies he mentioned on the call that these were also friends so or maybe just friends in the industry there's really not a lot to be seen here not the exact information I was after

when I asked for competitors I wanted to really find some guys that were doing I mean never have a Look at these guys with their running ads not running in the ads currently they look pretty small companies which is fine like it's not I say small like you can you can never judge These Guys these projects are going to be still 15 20K a pop in some cases so even if they look like a small company many of them what I've found in having conversations with them don't even have websites because they just simply don't

need them they're getting work in and they're Making their 203k a month in many cases in Revenue short and some of them are making even up to 80k a month as a oneman band with a few subcontractors but they don't see that there is so much more scale to have by running ads they don't know what is possible outside of Word of Mouth which is why some of them are well many of them are just Tech phobes haven't got websites at all okay well there's really nothing to be gained from that so um yeah thanks

for those But no thanks okay um so we are going to be developing the offer and these are going to be different offers and what I mean by offer here is this is going to be uh the offer for their ads okay so how are we going to actually hook in the uh leads like we have generated we've got an offer get five quote ready leads or get 10 quote ready leads that's how we're enticing home improvement companies into to work with our agency Rena reach for how are we going to Entice uh companies in

for this client okay how people in for this client leads in for this client okay so there are some generic offers I'm going to use chat gbt for this but we've got some generic offers like a free consultation you could do a discount of some sort x amount off which is like another form of obviously discount but instead of this being percentage this one's percentage this is money let's just explore this on chat gbt as well and see what ideas it Comes up with my gut tells me like what we typically want to do is

avoid having to do discount and money off type offers before we have tested out something very simple and free like a free consultation but we won't just name it a free consultation we'll kind of jazz it up a little bit so it's a little bit more enticing but we'll see what chat gbt has to say as well U normally I would sit here for an hour or two not an hour or two but a longer amount of time thinking About this but I don't want to have to do that when we've got the use of

AI now to help us out especially as we're recording this series so I've signed up a kitchen and bathroom Renovations client for my SMA can you help me come up with 10 offer ideas for their Facebook lead generation ads really good to know good to see if it understands yeah okay I was wondering whether you free consultation discount and our first two free upgrade what's this free Premium finish a free upgrade to a higher end material extra feature that's a nice idea 3D design mockup I really like that that's if the has the ability to

do that maybe we could teach them potentially or maybe there's an AI software that can do it with for them if they take phones maybe we if they take their phone and take photos maybe we can have a look into that a financing offer we're going to get Tire kickers if we do that so maybe not package deal seasonal Promotion complimenting maintenance free accessory I like a free consultation I'm going to do that first before I test others can you give me 10 ways to butter up a free consultation so it doesn't sound so standard

design dream session renovation Discovery call home transformation consultation dream space design chat these are a little bit cringey Innovative design brainstorm expert design dream session free design consultation give me 10 ways without Being cringy like these are just cringy zero cost style discovery free designers touch consultation like no bore off uh free design consultation is what I'm going to go for first um then we'll explore a discount if we need to don't think we'll need to though and then we'll have a look at these others we'll see what happens though we'll just we'll prioritize them

in this order actually I'm going to try and put this higher on top if I can speak to the client and get An idea if they can actually do this CU I think that'll be a really nice USP okay free design consultation is what we're going to go for first you can also do this with your client by the way on the call you can do do this um I've obviously done this for a long time so it's kind of easy to know what what offers will work and what offers won't typically um and again

like depending on the niche you might need to spend a little bit more more time going through This but this is pretty simple it's not a it's not it's not a rocket science service here so we're going to build out the marketing plan and again I've got a nice template for this in our program The affl Academy but I'm going to keep this nice and simple today and what we are going to do and this marketing plan is going to be Uber simple like we kind of don't even need a marketing plan here what I'm

going to be doing is on to hook people in on having a tired kitchen if We're targeting people between 30 to 65 plus like they're going to be living lots of people live in Old House an old kitchen and bathroom you say does a kitchen and bathroom look old tired is a nice word um I was thinking about it earlier so hope people aren having a tired kitchen okay so we can actually maybe write a hook in fact let's just write a few hooks hooks are simply the first line in your in your your ads

is your kitchen or bathroom looking tired Can you give me some hook ideas uh based on this is your kitchen or bathroom in need of a facelift I like that that's nice is your kitchen or bathroom showing its age is your kitchen or bathroom stuck in the past I like that one is your kitchen or bathroom stuck in the past I like this this is this is nice I like I still prefer looking tired more than the others I think we're going to go for this one first now we're going to be using the offer

we've already got the Offer up top is our free design consultation and uh things to mention Norfolk based I think that's important but in the Norfolk area is one of those areas where people really they really value when something is Norfolk okay it's like oh they're from Norfolk I better buy it now if it's from London or somewhere else they're not interested in buying it I things to mention Quality Craft I think that's going to be quite important that we do that as well in We're not doing discount count but we'll do pricing uh competitive

pricing what you you say are some important things to mention in the add copy for this client see if we got any ideas experience expertise kind of got that quality craftsm got that personalization uh bespoke see if we can use the word bespoke bespoke craftsmanship is that a term client satisfaction comprehensive Services timely and clean timely all right okay I think these are like some Pretty decent things now I want to talk about like the ad stru strategy what we don't have time for in this series is for me to go and teach you like

start to finish how to launch Facebook ads that's not the premise of the series the whole premise of this series is me to show you me actually going through this stuff in real time as I'm going through it and I think it would be pretty unnatural and not very timely if I now uh went through a full Facebook ad tutorial so I am Going to show you me setting up these ads momentarily but if you don't yet understand the Facebook ad platform uh I've put plenty of videos out on YouTube that will teach you how

to launch your first ad and and so on and so forth and how the hierarchy of the ad account works so I'll put a link around here you can go watch that in your own time and I'll do the best I can to explain um how it's how it works for those of you that are complete beginners as we progress The ad strategy that we're going to follow is I mean we've got £800 a month which is what is that on a daily that is 26 a day we just say 25 a day so what

I would really like to do because I already know the audience I'm going to Target it's going to be pretty simple I'm going to do 30 to 65 plus all gender norch plus X miles okay so have a look at the radius homeowners that's what we're going to do and then I'm going to test free creatives okay because we got Our content folder uploaded uh or they uploaded content for us so we actually have we got a bunch of images here these are before and after images they are limited on content but I think this

content's really good we're going to create before and afters so we got this bathroom turned into this it's great this kitchen turned into this it's okay it's it's good work but it's not as like kind of jawdropping but still good but this this one turned into this and then We have this one turned into this this is my personal favorite this is going to be the winning creative like I'm almost certain that this is going to be the winning creative but I just realized we got one two three four different things to test here do

I test four creatives bugger I'll test four creatives on5 a day let's do that I'm going to edit them on canvas shortly we'll do four creatives five per day each so we're going to be looking at Micro Data that's What we're going to do four creatives five a day each and then after fre five days choose winners and eliminate losers okay which I will document the process of I'm just kind of giving you an idea there of what we're actually going to do I suppose actually the most logical thing to do now is go ahead

and create the creatives first before we go ahead and launch the actual ads and do all the rest of it so what I'm going to do is I'm actually going to go over to canva Which is online image editing tool this is where we can go ahead and just create these if I go if I go to the search and had a little look at this earlier actually to see if we had any potential templates that we could use there are a lot to be sure I want to use a square um can't get words

out it's been a long day I want to use a square H I want to keep this simple and I think I'm going to do I'm going to do like multiple tests I think what I want to do is I want to do It like Ultra simple to start off with like literally just before and after like this one here and then when we find the winning creative I'm going to test it with something like that so we know which is the winning produ after we've got the initial test out of the way and then

I'm going to put some text like free design consultation but for now I think I just want to do an extremely simple before and after that's what we're going to test out pretty Happy with that before and after that looks pretty impressive let's quickly smash out these other ones we're going to use the same theme see which ones get the most views you know final one I'm just not happy how this looks so I'm going to keep this copied back I don't think that looks good enough this image is too close up versus this one

this one's nice and far away but this one's too close up so so I'm going to revert back to original plan and I'm going to Do free creatives and if we do free creatives then we can do £8 per day each which is going to be £24 total that works out might as well just do A5 per day test actually £5 a day we'll do5 a day on each and then we can always increase spend more we spend the quicker the result is going to come in that means more of the budget we're going to

spend initially but it's going to be quicker testing and I want to get this testing as quickly as possible I want to Show you guys that we can get results as quickly as possible and so yeah between 5 and 8 it's not going to make a massive difference normally I recommend siging on5 a day per ad but we've got a relatively decent budget here £800 is a really decent budget for a local company CU they're making good money so yeah we'll start it off on this and then we'll see how we get on like down

the line cool okay so what do we got just launched the ads sweet in which case Let's get rid of this and this is the Facebook ad manager for those of you that haven't seen it before what we need to do is hit the big create ad button in the middle and we're going to be asked what campaign objective we want to go with now uh we're going to be doing leads now with a Facebook lead uh generation ad or Facebook ads when we're trying to generate leads in general uh we normally have the option

of either going for Facebook lead forms or we go For a uh landing page now when you're first starting working with a niche I would recommend doing a lead form to start off with before doing a landing page if it doesn't work on lead forms it's not going to work on a landing page typically a landing page will get you higher quality leads but it's going to cost you more money so first of all test it with a a lead form and then go onto a landing page when you've got the service offering dialed in

okay so we're going To name this campaign I'll zoom in so you can see this a little bit better we're going to name this campaign lead form I'll call this Toof top funnel lead form no special categories we're not going to AB test we're going to do a manual test AB test is just where like you let Facebook do the testing and we're not going to do Advantage campaign that's only going to be for winning ads and then we'll call this top funnel lead form norfor 30 to 65 5 plus owners let's Do noric home

owners we're going to do e instant forms which is the Facebook lead form I'll show you that in a minute for now we want to maximize the number of leads Facebook page needs to be client's page we're not going to put an ideal cost per result that's manual bidding we don't need to do that daily budget we are going to set on this ad set to eight so each individual ad set so a way to understand this pains is what we're trying to achieve adets is our Individual targeting okay and ads is our indiv ual

creatives you could you got two options of testing creative you can either create four ads or three ads in this case within one ad set but then what's going to happen is Facebook is going to distribute the spend across Those ads in whatever way it thinks fit but what I want to do is I want to control that spend as much as possible and so instead what I'm going to do is I'm going to have three different ad Sets with one ad in each so I can make sure that Facebook only spends £8 per day

per ad set and it spends evenly across the more we're going to do audience-- wise we're going to change the location we could do Norge plus but if the client is saying that we can service the entire County then we might as well service the entire County we can always refine this if we're finding that the leads are coming from too far away 30 to 65 plus you can see you got the Kind of the estimated audience size here if we started putting interests on it's going to really take away our ability to hone in

our audience size it's going to cut into that Reach people living in or recently in this location we don't want that how do we change that we want people just living in this location the other options have been removed so you won't have to select the type of location targeting here all location targeting will now Reach people living In or recently in locations you select the other options have been removed so you won't have to select a type of location targeting here well that's annoying we usually can just Target people who are living in this

location I do not know why Facebook has got rid of that I wonder if there are any new ways then to target people based on homeowners okay let's have a look at this some agencies will have put articles out there as lead magnets just Get an idea local area targets H that's not very useful what about if we did some detail targeting and did homeowner I don't trust that Homeowner Association let's get rid of Reach people beyond your detailed targeting we can hit browse and just see of anything Financial household income no can only do

that in the US life events recently moved fewer than a thousand people that's absolutely not worth doing it's out of Interest have a look at what home Renovations how large nah this is getting rid of so many people all right well that's all we can do we can only Target people of that kind of demographic if they're 30 to 65 plus they're probably going to be a homeowner as well unless they're renting so that's absolutely fine we'll keep all languages because this is an english- speaking area so that's fine hit save Advantage Plus placements this

is going to put placements on kind of everywhere on Facebook normally where I used to say do manual placements so you want to select kind of okay I I want to only run ads and certain areas just like certain feeds and so on just like the Facebook news feed now I generally recommend just letting Facebook Target everywhere and then you can look at the data and really kind of bring home this in uh based on where you're getting the leads from um afterwards okay let's continue we hit next I'm going to name this ad top

of Funnel lead form know as b and a before and after one we're going to create an ad it's going to be single image or video and then we are going to add some media I can't this stuff changes all the time just constantly changing we're going to add media image going to up what I'm actually going to do just delete those what I don't like is the name of them delete add image how can I delete that count images I don't like that it's called before and after Skincare because before and after photos are

banned for things like skin care Beauty and fitness is just seem to be like unethical because people show fake results I'm actually going to just hit publish on this and it should just okay it's got a draft so we can come back to this I'm just going to quickly go over to all tools and then if we look at assets media library add account media select an ad account select the right one okay now we need to take these I'm Going to delete them I have no clue why there is an affluent Academy 2022 image

there uploaded 14th of July how have I accidentally done that I'm going to go over into my images I'm just going to rename those ones now Okay add media it's done let's go back over to the ad account add media add image we're going to do Rena one that's not nice one needs to look as good as they can look on feed my guess is it's not going to use stories like it'll use stories like once Or twice and it'll get rid of them so we'll just hit next it's going to give us a preview

hit done now what we need to do is go down and we'll do the copy before we do the form so based on our notion page hooks wise we were going to go for is your kitchen or bathroom looking tired okay maybe let's do a house so we're going to do hook and then we want to do like curiosity statement or question let's fix that with a free design consultation we Can always revisit this whatever ideas have we gotten here things to mention nor Bas for spoke cftm timely manner competitive pricing so we're going to

have our USPS we're a noric based team committed to Quality craftsmanship And Timely quality craftsmanship no bespoke craftsmanship and competitive pricing we did have timely written down as well but how are we going to do that we're based team committed to bespoke onip and Competitive pricing in a timely manner it's a bit just too too much now we want call to action um so click the button click below to apply your consultation to apply for your design today click below to apply today oh we'll keep it simple here's your kitchen or bathroom looking tied let's

fix that with a free design consultation where a norfor based team committed to bespoke craftsmanship in competitive pricing click low to apply today let's do a short headline This is the text that comes up at the bottom so let's do something we want to make this always about like the offer itself so if the offer statement is let's fix that with a pre design consultation free kitchen and bathroom design consultation claim your free design consultation that works call to action the button here learn more description let's do I like this star description comes at at

the bottom Five star rated this will normally come up Underneath here I don't know why it's not coming up as a preview if we click Advance preview it should actually you give us more there you go see that Five star rated it's come up now just gives it a little bit of edge so this is a pretty good creative and copy I'm very happy with that now we need to create the form so we hit create form we're going to do more volume to start off with okay and we can always do higher intent down

the line so be add an extra Step in I'm call this form freesign consultation going to add the intro we could add a background image in this case I'll add the client's background image on their Facebook page okay so headline claim your free design consultation you kitchen no bath from a need of a facelift I expect team can help you design your dream space please tell us about your project now we get to ask what information we want so email full name and what we would also want is Their let's see what else let's see

what we can ask them I want some custom questions here you go custom question I would like a multiple choice how long have you been thinking about a renovation less than one week one to four weeks one month plus this is going to give us an idea of how serious they actually are by I'm actually only going to ask another question as well and I'm going to make and they're going to enter their answer they're going to put in Okay I want my kitchen done or I'm not happy with my bathroom or whatever it's going

to give us an idea so when we actually go an appointment set we know that this person we know exactly what they want so we can call them up and say hey look Jordan here calling from X I noticed you filled in our form on Facebook because you've been looking to get your kitchen done for the last you know because we've got that information at hand okay so claim your free design Consultation ENT your info and our expert team will be in touch how long you been thinking about a renovation I'm going to move them

around I'm going to put that on the first one and then we got email and full name and also like phone number so we' got full name email phone number that's more than enough information and then we do privacy we kind of need as well as their location actually street address ZIP code let's leave this off for now what we want to Try to do avoid to doing lead forms is we want to avoid finding asking too many questions that potentially with every extra question we potentially put on leads we want to give people the

opportunity to to fill in the form without getting put off the moment we put the post code for example it could potentially put them off to the extent they're like I just don't know if I want to give my postcode at this stage you know whereas for the client it'll be Useful information because they're going to then know how far they're going to have to travel but let's try it with the bare bones first we've got our two qualification questions tell your project how long you've been thinking about renovation and then we can always add

post code if we're getting loads of leads in so we got needs to have a privacy policy and this needs to be a link to the privacy policy on the website okay so we're going to put that In and then completion thanks our team will be in touch within 24 hours to discuss to arrange your design consultation view action this can be view website this can be call business this going be download okay I'm going to do call business and I'm going to put the business note number um in fact I'm actually going to put

I'm going to put their number cuz I don't have the permission yet I'm going to put their website and yeah that'll do for now and We could change this to the uh to call business if we want them uh to be able to to call up it might save time I could also when we start doing appointment setting as well just change this to the appointment setting number so it'll call through to getting the calls and we can appointment set them um in fact I'm actually going to I'm going to give that a go I'm

going to put it through to an appointment set number okay then we hit publish and our form has been created Okay perfect so now we have our form created we've got our ad ready to go all we now need to do is hit the publish button amazing I'm actually going to rename this ad set to creative one now what I need to do is create the other two creatives so if I take this ad set and then duplicate it in the original campaign I'm going to do that again duplicate in the original campaign going to

take this one and call this bna2 hit publish on that and then going to send Change this one to BNA A2 go down to the media edit the media and change the media actually get rid of that add media add image Rena 2 so now if we close this and we get rid of what we've got on screen here now we're testing out three different ad creatives on 8 a day each these are processing right now uh now what I'm actually going to do is hit edit and if I hit share and do share a

link I can get a link a live link that I can actually share with the client I'll Show you what this actually looks like so we can preview this on the feed we can see what this ad actually looks like on the feed I can share this with with the client which I'm going to do right now send them a message on WhatsApp just to make sure that they're happy with the creatives and the design that we've gone for uh if they want to change anything we can obviously change it whilst the ad is in

review it can take up to 24 hours for an ad to come out of review and Apart from that we are good to go right this is our first ads launched as part of this new it's exciting that was pretty easy U but I've done this a long time a l time over I hope this has been very useful for you guys even if you don't have Facebook ad experience we've got some really simple ads here and that's the way they want to be with local lead gen uh with a nice simple lead form as

well a couple of qualification questions all I need to do Now is integrate the Facebook ad with go high level which is the CRM system we're going to be using I was just about to end this video but realized I just need to do that integration quickly so I'll show you very quickly how we do that it is a very simple process you can you don't need to use go high level you can just download them straight from the Facebook platform I'll show you how to do that when we start generating leads because we need

to generate some for me To show you where to download them from um but for now let me just open up high level this is our white label version just closed this is we got the client account set up with the pipeline ready to go all you need to do is hit settings you go Integrations and we go connect your locations Facebook account we then log in with the Facebook account select the Facebook page hit connect Facebook and Instagram and now what we want to do is Select the ad account that's connected just refresh the

page to make sure that's all good we're all connected and then then if we go back we need to click on automation we are going to now we've already got some flow set up as standard these are some of the flows that I've got set up um myself but I'm just going to create a workflow these are this is from a snapshot that I created in the a Academy so we already build this out for agency owners so you don't have to go And do this all manually you got this all set up for you

to make your life easier but what we would do is do it's probably already a recipe for this actually continue start from scratch going to add a trigger this is going to be Facebook lead form submitted going to save the trigger and then we are going to create an opportunity and then we're going to select the paid ads pipeline it's going to be a new lead the opportunity name is going to be the Contact full name opportunity source is going to be Facebook and in fact we might actually even be able to do attribution we'll

just do Facebook and we're going to do we'll see if we can do some attribution there campaign ID click ID UTM Source we'll do that we can add a UTM actually to track this what creative is for I'll show you how we do that in a second lead value we leave it open open and save we'll save that for now we'll hit publish on up the top now basically What this means is when somebody fills in the Facebook form it's going to create an opportunity and add them to the pipeline I'm actually also going to

get them to send an SMS new lead and I'm going to do the first name and going to do email and we're going to do phone number it's just a simple one for now I'll play around with this and I will show you what happens in the next episode uh with the proper flow that we'll be using cuz I will create a more In-depth flow but I want to round this up and just have this set up for now the one thing I will show you though is I just set up a UTM a UTM

is just a tracking code okay um and actually allows us to if we add a campaign Source this is going to allow us we put ad ID to track what leads are coming from what ads this is going to be quite important because some ads might be getting better conversions better better quality leads than others they might be better Optimized and we want to know that so I'm just quickly going through and adding that UTM Source again not essential this is just the uh experience marketer coming out in me you don't need to do that

but now you've seen this you might as well okay cool guys I'll run you through the rest um on the next episode it's going to be cool to see what results we get here if we got time I'm going to leave you with some closing words from Nicholas who's a member of Our Mastermind who we've been coaching over the last 12 months and he's recently scaled his agency to a pretty impressive figure and I asked him on that call to give you guys his best advice on scaling an agency to 10K so so here we

go so we're currently full contractors and full like part-time employees and full-time on Service delivery we are I think seven 8ish plus myself we have two on Facebook one on Google managing email he has two people Working under him manages that and then myself and then my assistant a bunch of other contractors on like feed management for Google and stuff like that I feel like um yeah we've we've come a long way now I just like we need like four or five more clients maybe MERS more on Google and I feel like we have a

really good solid base your your clients must be your client is is it like 12 clients or are you on more than 12 clients because we kicked one out There like a really small one two five six seven I think we have we have eight on International Ecom and then I have some Legacy but it's like an average of 4K four or 5K and then we have some that are big like I have think we have two clients on almost 10K nice yeah also got you see man this is a this is this would be

a good chance for an interlude in this series I'm recording right now um so when we I mean we've been working together for a long time but you hit 10K In January this year didn't you were roughly around then maybe before that um and then since then you've scaled up to where are you at the minute in the monthly like above 40 45ish something like that almost 50 awesome depends that's pretty cool in six months um so what would your advice be to people who who um are just starting first of all to get to

that 10K point and then I'd also love to know how that's changed from 10K to 40K because 0 To 10 took a lot longer than 10 to 40 so a lot longer yeah for sure I think um zero to 10 is basically also like what what you always say is like just put the time in and do the Outreach Zer to 10 is all about Outreach I think um Co calling emails like just make sure you get in front of the right people and then like learn the skills so that you can retain them but

then like 10 to 40 50 is all about like dedication like actually put in the hours and then leverage like Don't think you could do it alone get people around you and um make sure they're good people and if they're good people give them the like the tools and the freedom to actually do the work um because you like you can't get to 50K Alan you need people around you and then just work like crazy um so yeah yeah your goal is what by the end of this year 83.3 through3 why 3K it's uh 8333

time 12 is a million yeah nice cool I know you're going to Smash that I yeah we we 10 xed um from from La it was small numbers but 10x from from last year to like the previous years last year and we'll probably do it again this year and then I don't think I can do it again because then we'd be at crazy numbers yeah love it man well yeah I'll see you in August at our Mastermind every time we went to a mastermind event by the way without fail we've doubled every single time we

went to an event nice I'm not kidding I have The num to prove that this is your this is your hard work I might have just pushed you in a corner a little bit but this is your hard work man yeah it's good it's good stuff it's really good stuff yeah I'm I'm I'm like a proud dad with you Nicholas it's that is it's awesome I I just I'm just really looking forward to seeing like where you go from here like it's gonna me too me too man like what do your friends what Do your

friends make of it do you talk to them about it transparently like yeah they don't give a but they call me like the boss man or like the Internet Millionaire like yeah I had a friend I had a friend like um because we we were going to Barcelona and I had my assistant um find some spots for us like find the bill us like all that and then I told one of my friends like okay he has an assistant now I well holy like people are just like cracking jokes About it super like they all

like regular jobs and stuff oh I lowkey missed that like the um because like now my friends are used to it and stuff but like I'd be lying if I said I didn't lap that up in the early St it's cool yeah it is cool you you finally it's like you finally get the recognition for everything that you've been telling like people that you're capable of and it's like now look at me yeah literally it's just like the best feeling ever it's so Good and I like just like I'm getting like really Mexico Vibes here

or not in terms of like the the atmosphere of what we talk about but like the there's like re moments of realization like holy this is real it's like two years ago I wouldn't be able to go to a grocery store dude like well two and a half three years ago like I had like I remember uh October 2019 I had like two pounds on my account or some wow man yeah and we Won like a massive we were like gambling and we won like a massive bet that got us through Christmas yeah it was

it was rough man that's why you so hard now that is why I launch these ad actually 11 days ago now and every single ad that we launch is performing we've got what results should your clients expect only a week after working together well I'm going to show you shortly as this video is episode 6 of The Rena reach series now for those of you that don't have a clue what that means back in July I started a brand new agency from scratch and I documented the entire process here on my YouTube channel despite already

making over $5 million for the HC model and having an existing seven big ag6 I wanted to get back into the trenches and show you guys what is possible in a small amount of time but I only uploaded four of the episodes on YouTube I actually held back Episode five and six for our free community Called Agent hosted old school get up the link in the description for that but the team have told me that this content is way too valuable to hold back for that community and so I need to share it with the

larger audience here on YouTube so here is episode 6 and for those of you that hav't watched the pre episodes the links are in the description in chronological order so you can go and watch those but in this Episode I go through the results of the first Facebook ad campaign I ran for the first client we signed up in the series and I even set some huge appointments for them and called up all of the leads that filled in the Facebook lead form by the way guys if you do want me to continue this series

in the future do let me know down in the comments and if enough of you asked for it I'll try and set some time aside in the new year to continue it for you okay let's get into It okay update we are 3 days since ads have launched and had four leads come in already and they're looking pretty juicy I'm not going to lie uh so what I'm about to do is I'm going to call up these leads and just gauge the quality of them and do maybe some appointment testing and just really see how

serious they are so we can tell whether we need to adjust anything with the ads right now and I'll show you on screen at a 15 cost per lead which is awesome we' got Four leads generated from our one campaign total but we've got our three ads the ad that is performing the best is the one that I predicted that is performing the best it's got two leads but we'll see if that is still the case um when we get towards uh yeah a couple of days a couple more days in but this is very

very promising for now um if I go over to high level we can see we got three leads on here I actually deleted one of them one of them was like a joke Lead these ones are actually serious you can see the information from the lead itself um so this person wanted the bathroom doing this person here wanted a kit smart up plus bathroom install have been looking for over a month and then this person here wanted haven't got any notes on that one that's strange I do have a a also export here as well

uh from the Facebook lead form itself so we can see get an idea of that person that was Missing can just do that quickly fine they said I want to completely redo I just post the note in here I want to completely redo our kitchen and deal with some damp bathroom also needs redoing create okay awesome I'm going to take the phone so you're not going to be able to see the webcam I'll move over to list camera I need to call them uh which I'll do right now okay so let's do this let's start

off with Lead number one this is something that all of you should do like when you sign up a lead generation client always call the lead yourself appointment to set them you want to gauge how the how the quality of these leads okay you don't want to um just rely on the client to tell you okay you need to see witness this first hand so let call up first same voice do a double dial when we finish recording please hang up or press the hash key for more Options hi hope you're well my name is

Jordan I'm calling from you filled in our Facebook lead form recently to let us know that you were looking on or thinking about potentially getting your bathroom redone so I was just calling to just gauge your interest there and also just have a conversation about the project in a little bit more detail and arrange for one of our team members to come out and do a quotation for you so if you can Give me a call back on this number whenever works for you that is absolutely fine I'll also drop you over an email that

I have on file too perfect thanks so much Ellie bye a little bit Rusty but you get the idea it's the first customer service call I've done in about 10 years um we move let's move on to the next one ah I'm getting a call back very good hi is that yeah hi my name's Jordan I'm calling From you filled in our Facebook lead form recently oh hi there um I'm just with some clients at the moment I I thought it was a different call is there any chance I can call you back later on

this afternoon tomorrow CU I am actually off yeah of course you can not a problem at all call back whenever watch for you all right take care cheers bye bye bye good sign let a call back I've made a crucial error here because I haven't got time to Set up uh the calling software right yet I'm going to set this all up on High level so I'm calling for my personal mobile number so this lead is going to be calling my personal mobile when I'm really not going to wanted to but remove I wanted to

be able to record this you can probably tell by my throat I got a bit of a s throat right now which is a pain in the ass because in an hour and a half I'm heading to I beefer for 4 days and you don't want a sore throat when You're an i beefer you need to be on full for okay let's call next lead I'm probably going to have to call some leads while in I Bea to be fair want to make sure we hit these leads properly we got other Solutions as well hello

please leave a message and I'll get back to you when I can thanks so much bye if you'd like to change your message after you've left it please press hash hi you filled in our Facebook ad recently Uh regarding getting some work done in your property if I'm not mistaken I think it's a kitchen smart up plus a bathroom install I was just calling just to learn a little bit more about that project and arrange for one of our team members come out and do a quotation for you so if you give me a call

back on this number whenever you get the chance that'll be great and we'll speak to you soon cheers bye-bye hello is that hello speaking H Hi my name is Jordan I'm calling from you filled in our Facebook form recently about somewh yes yes did um I help kchen it is indeed is it a good time to have a quick chat yeah yeah that's fine I'm just in the office upstairs at the moment amazing I I just wanted to learn a little bit more about your project I know you mentioned that you wanted to completely redo

your kitchen you had a little bit of damp and Also the bathroom need to redo doing as well so do you want to just give me a little bit of a rundown of what your kind Okay so we've been we live 're based in bam so I see you cover cover most of nor um it's a it's an old Pub we've been here 60 years um there was a lot there there was a lot of work done to the house 10 years ago um but we're we everything just needs a bit freshing up and um

f particularly With the damp in the kitchen um it's not good so um and and we put an onite upstairs um in the bathroom a while ago but um okay the the the main bathroom needs needs a bit of work long type flooring is put in and we need a direct um and we need a pump putting in to make the sh work all that kind of stuff so the bathroom is more of a sort of a minor reer because a lot of the sweets okay but we need new shower enclosure new flooring so the

site can Be put back and also some Plumbing to make sure everything's working correctly okay okaying the kitchen it'll be obviously taking everything out stripping back whatever D there is and then um and then and then putting everything back again I take that when you say you carry out design service I take it with kitchen designs kind good stuff is it do you have a supply you normally use that you utilize like or like That b designs how do you operate um we use a variety of different suppliers but typically speaking we we we fit

everything us El we design and fit everything ourselves um so we can use like a whole range of different supplies for bathrooms and kitchens it really just depends on what kind of thing you're looking for I think probably the best thing to do uh because I don't physically go out and and and and do and do work myself I'm I just work for the For the company here and so I what I would like to do is is send out um Billy from our team um who who's actually our head honcho and um and he'll

come out and do a a quote for you guys and just get an idea of the kind of scale of the work and then we'd be able to kind of come up with a bit of a design and a a um an idea for you off the back of that um if that works okay for you cuz especially with the damp and everything as well I think it's important that we Come out and have a little look so we can understand first um and then we can kind of Bounce some ideas back between us yeah

okay um I the the only thing I would say sorry to interrupt you is I know is away this week um so it wouldn't be until next week we' be able to get out to you is that okay it would need it would be yes it would be um at least that if not maybe a bit longer I'm just thinking about our diary okay um maybe it's maybe next week maybe Wednesday next week good day for us yeah Wednesday next week what about um what about this I'll ask to give you a call directly early

next week let's say Monday so just and then you can figure out when when's better then you can come out and do do a qu um just so I get an understanding do you have any just is it guys everything's in house everything's in house we're not we don't we don't Farm out to a bunch of other companies everything's in house we're we're a Family run business um yeah we do everything ourselves where you based well uh just outside of spron oh not too far yeah no not too far at all not too far um

okay do you have a budget for for this project at all um it's part of some wild works so um I need to look at breakdowns fine okay no worse that's absolutely fine and just and I'm you only place you special uh we do but we can we can always explore other work as well Depending on on what it is you need yeah okay okay amazing I pleasure to speak to you briefly I'll um ask to give you a call on Monday and we'll get there no worri take care byebye good cool um a little

bit of lagging there because I'm really don't know an awful lot of details is why I'm trying to be a little bit vague um we arrange of quotations go out on Wednesday day uh next week which is great and so that could potentially be the first client Down you just don't know what's going to happen so I don't really know what the conversion rate is going to be yet on on quotes to sell uh the client said on the call to me on the closing call that they close 50% of the quotes they go out

I imagine that'll drop slightly when it comes to uh the ad client but regardless we've spent £60 so far generated four leads three good ones and we've now pretty much got a quotation within three days of launching the ads which is Incredible now uh I'm actually going away um over the next few days uh to I beefer and um what I'm going to do is I'm going to set up uh high level to have the uh cool software on there so then I can take the mobile app and I can call on there instead I

don't want people calling me back to my mobile number and I'm also going to set up some SMS flows so when somebody FS into Facebook lead form it'll automatically send them an SMS and and we can start Having some conversations bya there as well so if I get some automation flows set up then people that are really serious will raise their hand nice and quickly and then I'll call the two or so leads a day if we continue getting at this run rate um myself as well to set them and I'll record as much as

I can but I doubt I'm going to call up every single setting conversation I think that'll be pretty inefficient way of doing things but yeah I'll keep you guys Updated okay guys so it's been 10 days since you last heard of me I just got back from my holiday 2 I Bea with a friend got pretty hectic so I've only just recovered pretty much I'm almost there now you wouldn't normally go on a holiday before you sign up a brand or just after you sign up a brand new client uh but I'm not putting my

life on hold for this series okay this is not a usual circumstance for you guys if you're just starting an agency don't Book holiday when you're first starting out okay you want to make sure that you've got the time dedicated to learning the craft and optimizing the ads if you need to I brought my ad out and my laptop out with me so I could check the ads and optimize them to my surprise I didn't have to make any optimizations which is incredible in 10 days the the results have been absolutely Rocky I had the

chance to speak to some other leads whilst I was Away as well didn't record that but I'm going to record a lead calling session in a moment now I want to show you guys these results because they're pretty incredible so this on screen we can see uh this is 10day results so we can see we launch these ads actually 11 days ago now and every single ad that we launch is performing we've got 14 leads now after speaking to these leads they are extremely high quality one of them wants an entire two kitchen and two

bathroom Rebuild on like an old Pub which is just like probably like a 30 40 Grand job which is insane the client is going out and doing two quotes this week the rest of these leads I need to call up today because I've only just had the chance to catch up and they've just been coming through uh from previous now normally it would be really really important for either yourself or the client to get onto these leads within 24 hours 12 hours like maximum really but for me This isn't the usual situation I've been away

okay um but we move I'm confident I can still make this work I text all of the leads while I was away to let them know I was away and then I was was going to be getting in touch with them on uh Monday or Tuesday okay so with these 14 leads um I mean first of all the client is almost instantaneously got return on investment they just need to close one of these which they absolutely will from 14 which is incredible so they're very Happy they're absolutely over the moon I'm now going to leverage

these results to sign up the other client that was on the fence and wanted to speak to their wife and I'm going to tell them that we just got these results for one of their competitors which is going to create that burning hunger and it's going to prove to them what is actually possible so let's see what happens I'm going to giving them a call Morning hi is that speaking it's Jordan calling have you got five minutes I got something you're going to want to hear yeah call me yeah um you know who got a

couple minutes I've just got to meet somebody I'm going to a meeting which I'll be arriving in about three minutes absolutely fine I'll keep it really brief and we can talk another time I just wanted to let you know that since we last spoke I mean I was on holiday Last week which is why I didn't chase you up but since we last spoke I started working with a competitor of yours uh in the kitchen and bathroom space and so far we've spent £250 on them in the local area and we've generated 14 really good

leads for them okay all right so um I mean that's half the amount of money I was talking about spending r view and we generated 14 leads I've actually spoken to a bunch of those leads as well and they're really high quality u a few of Them are going out for quotes this week and then they're going to try and fit in the rest of the quotes next week so I just wanted to let you know and I wanted to maybe get the opportunity to show your wife that as well and just pick things back

up and have a conversation we can book one in for later on this week if that works for you yeah have to be later this week both us bit busy today tomorrow and then would you come see us a it' be Better it would be better to do a phone call that's all right we can do like Zoom like we did before of course yeah um but we can can figure that out for say Friday Friday should we can we does Friday morning work for you like 9:00 a.m. yeah that'd be fine okay we can

actually you we can both be at home actually we don't have to be at the showroom by me well what I'll do is I'll I'll get I'll actually show you this cuz I want you to know that I'm not blagging I'll show you the results that we've got here um and and a few of the leads that we generated so you can see the quality and then we'll have a conversation I'll send you a calendar invite for 9:00 a.m. Friday morning and we can go through all the details then yeah perfect thank you all right

then no worries well you have a great day good week as well speak to you then cheers Take Care byebye by so that's as good as that call can go we Want to arrange a call but I wanted to entice him um and just let him know okay cool we're getting these results I am 95 98% confident that we will close on Friday unless something goes drastically wrong um in the meantime which I can't imagine it happening they were there's no point even going over any more details we know you've already seen the videos they're

super hot they were hungry just need to speak to the wife I was away which is why I was worried they Were going to go cold um but now with these results like they'd be dared stupid in fact to not work with us especially considering that they're not fully booked right now so now actually before we move on I noticed in the comments that a few of you guys are asking what would happen if I signed up multiple clients in the same niche in the same sub niche in the same local area and it often

just depends on the niche itself it depends on the industry Let's say you're working with cosmetic dentistry and I've worked with multiple cosmetic dentist in my local area when I first started out generally speaking there are enough leads around because everybody needs a dentist to sustain having two to five clients in a local area Okay depends on how large your area is depends on how large your city is okay you're going to see results start to drop when you sign up too many clients in that sub Niche at which point Then you won't want to

sign up anymore in this instance with kitchen and bathrooms that sub Niche okay bear in mind we're going for Home Improvement so there's so many sub niches within that as we've already established but let's just say kitchen and bathrooms I would speculate I wouldn't want to work with more than two or maybe three of those in the local area I think two is probably going to be the sweet spot now the benefit in this industry is many people Are busy many people are quiet okay that's obvious but what I mean by that is they all

have different capacities and so if one of my clients and for example the first client that were now signed up if they now sign up another two three four jobs this month they're going to be at their full capacity for this month and so they're going to have to look to higher and expand the business that then means that there's going to be a bunch of other leads that They cannot use so there's a conversation to be had with that client on then potentially giving some of the leads to another competitor okay and they can

give them to one of our other client so let's say we signed up two of these clients one is now at capacity they've got leads to throw away they can give them to my other client which is a bonus for these guys and then maybe they can take some kind of a kickback or some kind of a commission so we can actually Cross-pollinate the leads instead of them being burnt and reputations being hurt because people can't be attended to so there are actually benefits of having multiple people in the same niche in your local area

but it is something that you're just going to have to weigh up based on how it feels based on the conversations you're having with your client based on the results you're generating for your clients if they start to drop because you're working With multiple then you're going to want to just like keep it exclusive now the ideal situation as an agency when you have established what The Sweet Spot is how many of these in sub niches you can work within your local area you just cap yourself at that and then you scale out through well

you got two options you can either scale out through different sub niches so let's say okay I'm hit my Peak with kitchen and bathroom showrooms now I have two or three of them and I don't Want anym to prevent results dropping what I now want to do is start working with solar companies or I want to start working with landscapers for example and so I could scale out in my local area through other sub niches right or you could scale out through location so I can now call up another local city let's say Cambridge which

is only an hour and a half from me it's a neighboring City to Norwich and I could call up all of the kitchen bathroom shows and Cambridge To say hey it's Jordan here from Rena reach look we're getting some really incredible results XY Z for XY Z companies in the norch area I'm currently looking to expand and just find one kitchen and bathroom showroom in the Cambridge area to get these same results for so we can use the exclusivity the I'm only working with one or two or I'm working with three in the area and

I'm only looking for this certain amount we can use that and Leverage that exclusivity to expand across other cities and that Leverage is what is going to Skyrocket your close Co meeing set rate and going to Skyrocket your close rate because you're not only now promising on the basis of I'm going to guarantee you five quote ready leads you're promising on the base of Real Results because you've already proven the results you can generate because you already done it in one C already so you're just copy and pasting it in other Areas and that's how

you scale an agency exponentially I've got some other work to crack on with but shortly I'm going to call up some of these leads so I will record that session in a bit okay let's call through some leads I've got the uh pipeline up on my screen on High level and then I also have high level open on my phone I'm going to use that as the dialer hello hi that hi speaking hi it's Jordan calling from how are you doing good Thank you how are you good yeah not too bad thank you have I

caught you at a good time yeah yes okay great um look sorry for the delay in and in getting hold of you I did try and call you before I went away on holiday but I couldn't get hold of you I saw you filled in our Facebook ad looking for a kitchen smart up and potentially a bathroom install as well is that correct yeah so the thing about our bathroom is so I just had Um would but the half yeah that does make sense finish but we have the okay fine so so do you say

you would need a wall or you'd need a wall getting rid of we'd need a wall in yeah fine that's that's that's not so bad we we we can do that as well um and then and so you need a w put in and then the the the bathroom doing or are you happy with the Bathroom as it is we need some element the bathroom doing so we need um like everything piled we would need some of the like got a tower stuff that moving around so yeah elements of the act as well okay not

a problem at all that makes sense fine and then did you say you need the kitchen smarting up somewhat as well yeah so we' like mid nauy kitchen the way I describe it is it looks like a c coffee stage Pine stage tile um Like um so yeah Beed see we don't have basically it's like what's the minimum we can do to make this feel less lik in the north um fine without spending without too much money that Mak sense yeah not a problem have you have you got a budget in mind for the work

that you need doing so I I me you would ask you that I don't actually have a budget um I want to see what what you guys think first okay yeah not a problem okay so I think probably the best thing for us to Do is arrange someone to come out and do a quote for you because it's obviously impossible for us to to to give a ballpark without and what I'll need to do is I'll just need to speak to the guys internally first just to run them through the project and just make sure

it's something that we can definitely do and take on at the minute but all being well it's do you have any availability next week or the week after for someone to come out and quote yeah okay go on Sorry great okay are are you at home most days or wait hold on next week I am good on Monday and Tuesday so first and then the following week I'm free the whole okay following just that down following all week okay cool so what I'm going to do is I'm going to speak to the team and then

I will ask someone to give you a called back over the next 24 hours or so just to arrange somebody coming out I Don't know yet whether it'll be early next week or the following week and I presume it's fine for for us to give you a call back on this number yeah that's fine okay awesome do you have any immediate questions or all good for now no that's everything thank you okay no worries all right well we'll be in touch in the next couple of days speak soon thank you bye take care thanks bye-bye

Okay cool so actually one of the leads that I thought I was going to burn Because I didn't get the chance to speak to him before I went away cuz I couldn't call them in initial but we put on our on our Facebook form okay how long have you been thinking about this work every single lead that has filled in so far all 14 leads have put one month plus so they've been thinking about this for over a month and it's not going to be too bad of a situation if they if we don't get

back to them um straight away although it's always going to be more Ideal to get back to SL like as soon as we can so I'm writing a note here need new wall elements of bathroom need um doing kitchen currently mid90s need a facelift get impression they want to keep costs as low as poss but that's always the case available for quote next week mondy chose and all the following week okay perfect create that note so what I'm going to do is I'm going to use these notes and send them over to the client and

just give them a summary of All the leads they spoken to so here the leads this is the summary and I'm going to hand that over to them so they can call them up and then go arrange quotations they've already got a couple this week which is cool so we'll see how they get on with those on to next okay no this one is already doing a quote for hello hi is that yeah just oh hi it's Jordan calling from how are you doing oh right yeah fine um it's not convenient at the Moment and

I've really got rubbish signal where I am so um can you maybe phone I'm trying to think I'm quite busy this week because you do it Friday yeah that's absolutely fine I'll give you a call on Friday is there a is there a rough time that you'd prefer probably later in the afternoon maybe fine we I'll give you a call in the afternoon on Friday y That's brilliant all right thanks so much have a great week thank you byebye great okay Cool close of day Friday what we need to do is we need to create

let's edit this pipeline so let's edit this Pipeline and let's have so we got qualified so we have qualified leads yeah we can keep qualified for now so we know the ones that are actually qualified uh let's let's have ghosting appointment set let's have quote people going out for quotes uh let's move this there and let's also have uh let's have followup so instead of ghosting let's have Follow-up new lead qualified followup quotes let's do that for now we can always change this as we progress so we know that this lead is currently going out

for what happened there do they not change this lead is definitely out for a quote and we know this need is qualified and but needs followup did we get a hold of you no answer move that into followup let's move on one of these other lead is out for a quote I need to go through these shortly and get that sorted as Well hello hi is that hi it's Jordan calling from how are you doing I'm fine thank you good uh is it a convenient time to speak for a couple of minutes um well I'm

driving but oh well I can always call back later it's only that you you filled in our Facebook form regarding your old bathroom being ripped out and I I just wanted to chat to you about that quickly yeah that's fine so apologies on the delay on on getting back to you I was was actually away last Week um so I just wanted to call up and just learn a little bit more about that project and then potentially arrange someone to come out and do a quote for you okay so could you run me through a

little bit more about what you're looking to get done so you've got an old bathroom currently that you need ripping out um is it is it a large bathroom is it a small bathroom like kind of on Suite what what is that like at the moment it's a funny shaped bathroom Okay rectang where theer goes in okay okay we need it all ripped out and a toilet sink and bath in rather than the shower okay fine I had a couple of quotes and most of them are put in the toilet where the shower is at

the moment okay fine absolutely fine and then what what have you uh as far as like the current quotes at the moment how come you haven't gone with anyone so far so we have got uh we're going into we've got appointment on Saturday to see Someone design that someone came in yesterday and they're showing us the design on Saturday okay fine so until Saturday I'm not really too sure whether we'll already have someone or not okay not a problem at all and so you're you're going in on Saturday did you say to have a look

at that y yeah okay absolutely fine we we we wouldn't actually be able to get someone out this week to do a quote but what might be worth doing is if I could give you a Call on potentially Sunday or Monday really and just see with you if you are going ahead with that if you are then then great if you're not then then we can arrange someone to come out and do a quote for you early next week yeah okay fine in which case I'll give you a call on Monday morning okay take care

thanks byebye so you see we treat these very much like any kind of other sales any sales cour how like any customer representative would um treat them There's no point us arranging somebody to go out and quote this lead if they have already got a couple of going out so I had a few quotes already um getting a design Saturday follow up Monday to see if worth quoting okay CH that in the follow up welcome to the O2 messaging service person is unable to take your call please leave your message after the tone to rerecord

your message key hash at any time hi Jordan calling From I noticed you filled in our Facebook form recently regarding getting your bathrooms changed so I just wanted to give you a call to discuss that project if you can give me a call back on this number when you get the chance that'll be great one moment it'll be helpful for you if I actually gave you the the number I'll just get it up on screen right now it is if I don't answer I will give you a call back and we can discuss those bathrooms

and arrange Someone to come and quote for you thanks have a good day bye-bye okay hello hi is yes it's Jordan calling from how are you doing oh hi yeah I'm okay do you mind do you mind if I give you a call back I'm just in the middle of I'm at the park with two of my little ones yeah that's that's absolutely fine somebody from summer camp that's okay give me a call back when works for you okay take care byebye bye hello hi is that yeah speak it's Jordan calling from how are you

doing oh hello Jordan hi I'm very well thank you how are you good I'm not too bad thank you for asking is it a good time just to catch you for a couple minutes yes okay great I thank you for filling in our Facebook form I'm just calling regarding the you mentioned a change of layout of your bedroom a dressing room and potentially a bathroom as well is that correct yes okay great um could you talk to me a Little bit more about that project and exactly what it is you're looking to get done and

then if if if if it's a fit then we can arrange someone to come out early next week if that works for you and do a quotation okay um yeah I I just want to get quotes and um ideas of what you know what to do because um there I need a I want a walking wardrobe or wardrobe in in the bedroom make the bedroom bigger maybe um expose the ceiling and I need a bath a double basin Bath in the bath current bathroom and move the shower for the walkin shower okay amazing and and

and does the the current bathroom need like a is it just kind of fittings you're needing like the bathroom the shower does it need quite a lot of work and does it need kind of a well it needs a new shower and a bath and a new new obviously Basin um however there have a team flooor in there which you don't want that to the ruin because they on the floor heating okay so um Yeah okay absolutely fine sounds good have you got any have you had any quotes currently have you spoken to anyone else

I have I'm getting a few more in I haven't got a quote yet so okay not a problem fine um are there any days next week that work well for you for us to have someone come out I can't confirm the day right now but I'll speak to the team and have them call you back and just confirm yeah yeah that's fine how if you do this how soon can you Do it um how long and how long will it take it it it it it's it's very hard to answer that without actually coming out

and having a look at the scope of the work um so we would need to is this something that you're looking to get done ASAP yes we um we I had a stral engineer here and he never came back to me but basically it's a single storage so you don't need to to need you know and it's just um partition ORS that need to be broken down and changed and Rearranged okay and the man who was going to do it from music moving back to Poland suddenly had to go back to Poland so you can't

do it anymore so um yeah hav done next year I would look yeah okay fine I no I completely understand so so what I'll do is I'll speak to the team and just make them aware that this is something they looking to get done as soon as possible we won't waste your time and come and quote if it's not something we can do I Know we do have capacity at the moment so that that won't be an issue it just we just need to understand the scope of the work as all so what days next

week do work for you for a for us to come out and have a look are you in most days I'm Monday or Tuesday okay so available Monday okay M choose fry and will it be kind of the same for the following week yes yeah okay absolutely fine okay well what I'll do is I'm going to speak to the team now and someone will give you a Call within the next 24 hours to arrange exactly what day um people are out at the moment on doing work but as soon as as soon as I get

back we'll we'll get in touch and we'll arrange that with you and if you got any questions in the meantime you can give me a call back on this number okay so where where about is your business uh we're based just out of sprout outside of sprouston in Norwich okay uh yeah okay where abouts are you uh still cross okay perfect yes not far At all all right well well I will I'll get in touch with you shortly take care thanks bye bye bye okay another quote so so far we've got two new quotes we

need to get in hello hi it's Jordan calling from how are you doing oh okay yeah I'm fine thank you good um have I caught you at a good time for a couple minutes um yeah at moment it's F okay no problem I saw you filled in our Facebook form I just wanted to speak to you about your Kitchen that needs refitting I know you mentioned that you only need the left side doing so I just wanted to find out a little bit more about that yeah um yeah what it is we moved into the

B about four years ago and or just over four years ago and it appears that it was halfway through um the lady suddenly passed away and it was halfway through a kitchen moard um they done the right hand side with the electrics everything the cup it's absolutely fine okay um but The left hand side where it would be like the um the sink and the cooker and and things like that is is s as it was okay so um that's what we were looking at is for someone to fit just and also because it's um

because of the fittings of everything um and the we the shape of the kitchen as well it was sort of um we were unsure on how to sort of do the kitchen so I said we um get someone in professional to have a look and S of Give us a like a plan to do it fine no that makes sense yeah we can we can definitely do that then do you is the flooring and everything done sorry is the flooring and everything already done no the flooring would be doing as well okay absolutely be able

to get the flooring done before the kit you know what I mean we weren't sure which way yeah AB no that's absolutely fine what what I what I'm want to do or what I think would be best is when when when People get in the uh back in today after cuz everyone's out on doing jobs at the moment I'll have a conversation with the team and I'll see when we're available to come out and do a quote and then I'll get someone to give you a call within the next 24 but just so I know

for next week what is your availability like I work Monday to Friday so anytime after 5:00 or yeah or weekends okay so weekends preferably okay if possible prefer weekends that's absolutely fine And and with the same it would be the same availability for the week after basically so if if if for whatever reason we couldn't come out next week would it be the same availability for the week after as well yeah yeah that' be fine okay absolutely fine there's no at the moment I'm just I'm waiting for the money to be transferred anyway so that's

going to take a while okay not a problem do you know do you have a timeline on that or um not it should be I was told four six we should be less than that yeah yeah no wayse okay right then well I'll speak to the team and I'll get someone to give you a call within the next 24 hours just arrange a quote okay that' be great thank you very thanks so much take care have a good one Che bye-bye bye this is a big one three bathrooms two renovation one new one the answer

rate has been brilliant on these many agencies will be lazy and just send Sms's we've already sent smss to these leads to apologize for the delay and the fact that I was away and hadn't got back to them but cool answer rate CO's always King your call call is a king appointment setting calls a king like hello hi is speaking yes how can I help hi it's Jordan calling how are you doing uh yeah not so bad yourself good yeah I'm all good thank you have I caught you at a good time for a couple

minutes uh I'm actually Going for a meeting uh can you call me back about 1:00 yeah that's absolutely fine I will give you a call in about an hour's time then fabulous thank you speak to you then take care thanks byebye call back I am the only new start agency owner there's not new start agency owner has multiple other businesses to run so I really don't want to be having to call back these leads multiple times during the day like if this was you you've got the time and the Flexibility to do so which is

great I'm trying to squeeze this all in for the benefit of you guys for this series um which is why I'm glad we've only signed up one client so far we're going to sign up that second one though so uh I'm probably going to have to pull in someone else to do some appointment setting because at this point I proved my point of VI guys you should be motivated you should be pumped up you should be ready to go and if you're not Then sort yourself out because you should be and so I'm going to

pull in some extra help to call up the remainder of these leads for the remainder of the month cuz this is not sustainable for me to be doing whilst trying to manage everything else that I've got going on I take your call right now just your message after the con and when you're done press hash or just hang up hi it's Jordan here calling From you filled in our Facebook form in regards to getting a couple of bathrooms done or just kitchen and bathroom actually my apologies so I was just calling to just have a

conversation about that and arrange somebody to come out and do a quotation for you so if you could give me a call back whenever you get the opportunity the number is one moment apologies if nobody answers we will give you a call back so do uh bear with us and we'll speak to you soon Thanks bye Okay so we've only actually have two not answer out of this bunch of leads it's not bad at all you can't expect everybody to be available at the time you call them that's not an indicator at all that they're

not keen hello hi hi Jordan calling from how you doing yes good thank you good have I caught you a good time for a couple minutes yeah I'm not sure if um I thought when I replied to your thing on Facebook that You did kind of refur in painting kitchen that but you don't you you um offer a whole reset service don't you we do yeah I mean what what was it specifically you're looking to get done so I've got um got a a secondhand kitchen but a better quality than what I've got I'm looking

to have that kind of adapted put in my kitchen okay that may be something we would be able to do um what I would want to do though is I just want to speak to the team and just Check first and if it is we can give you I can give you a call back um and then we can go for it so you've already got so you've already got everything all all the furnishings and so on for the kitchen you need someone to fit it for you basically yeah we need to be kind of

cut about fit but I've got lots and lots of this new kitchen and only quite a small kitchen so um so yeah you know there's lots of stuff there but I'll just need to kind of be which bits need To be fitted where and stuff like that okay not a problem at all okay and so um what I'll do is I'll speak to the team and then um I will uh give you a call back and just have a conversation so just so I'm aware though we want to come out and have a look at

the stuff um if all being well and we can come out and do a quote what's your availability like next week um for us to come have a look um um Monday afternoon on3 okay else have you got I've got um Tuesday's not too bad yeah Wednesday morning isn't looking too bad Thursday and Friday pretty stacked out though okay not a problem at all and then um just so I know would it be similar availability for the week after or you pretty clear for the week after week after I'm on annual leave soly clear okay

amazing um okay leave it with me then and I will speak to the team and then I'll give you a call back perect thanks take care cheers byebye bye okay Better on orod dos I don't know the answer to that they bought the kitchen or the furnishings and basically need someone to fit I don't know if this is something they'll be able to do if not they might be able to farm it out for cheap so it's still potential lead and still qualified as far as I'm concerned I just don't know the details so out

of that we just called up what 10 leads and four of those are ready to have quote arranged right now so I need to send These over to the client um I'm going to send them over by WhatsApp so I'm going to send them over by WhatsApp here's the name here's the phone number and here's the notes okay the availability they will then contact uh the lead go out and um quote them so this is kind of the definition of quote ready leads right so our definition was our guarantee was I'm going to get you

five quote ready leads right now in 10 days since working with this client I've got well five quite Really I was sure there was two quotes going out this week maybe I've deleted one of them on this opportunities I'll have a look for what'sapp and see if I can dig it up but let's just say even just five right so we've got one that's going out like this week There's quotes happening it's already booked in we have four others that need booking in for either this week next week or the week after okay so that's

our five quote ready leads our guarantee is done right Within 10 days of starting to work with this client we have tripled out we got 30 days for this month okay so we're going to get Triple these results than what we're getting right now and the ads are going to get more optimized and we're going to we're going to increase the quality of these leads as well um that being said like there's not really a lot we need to optimize to increase the quality a pretty banging leads like there's no time wasted here not people

Would want some small minor little projects these are all pretty decent projects with the caveat of that one that just wants the kitchen fit in itself it's going incredibly well so I'm going to send these over to the client and then going to continue to follow up with these leads every day the ones that we haven't yet confirmed that they're ready for a quote follow up with them every day until they are send them over to the clients and I'm also going to go Ahead and set up some automations right now as well to make

our life e easier with these leads some SMS automations so get people to raise their hand a little bit sooner make sure they're contacted quicker uh cuz I'm doing everything manually right now but as I'm doing this series I'm running my other companies I'm extremely busy so I need some automation I'm going to show you the process of us doing that but I'd recommend you guys doing things manually When you're first starting out so you can really understand the process inside and out before that I'm going to go get some lunch and then I'll be

back to show you the automations okay so I just want to run you guys through some optimizations on these dads some really interesting data when looking at this um if we look we're looking at this the last 14 days right now but if I look at this in the last 7 days you can see so at 14 we've got these ads all generating Good quality uh good leads we've got 27 cost per lead 16 13 I'm not too bothered about that 27 because of the fact that it's still a great price for high quality Home

Improvement lead but if you go the last s days for whatever reason it's falling off and it's got It's getting 56 cost per lead right so this is showing kind of all of the the the the kind of signs that we should maybe turn this ad off or do something about it optimize it in some way right so Typically speaking like for you guys you'd be pretty safe to turn this ad off and then maybe just redistribute some of the budget into these ads you can potentially duplicate at this one which is the clear winner

at £ per lead we could duplicate this ad um and then we could be getting putting more spend into it and and getting more leads in right but I'm not going to do that because from experience I know to look at the Micro Data as well funny enough this is The ad that I said would perform the best now on leads which is obviously the most important thing it is not performing the best at all but on the Micro Data it truly is the clickr rate is 4.5% which is 2% more than any of the

other ads okay or 1.5% more than even the top performing ad so that means that 4.5% of the people that are seeing the ad are going ahead and actually clicking through which means it's more enticing than the other ads it's also getting More link clicks than the others a lower cost per click right so many marketers when they're not looking at the the end result let's say the end result here is leads but if it's in e-commerce that might be cost per purchase for example many marketers will look at the Micro Data and here this

would say that this ad is the best ad but that is not reflecting in the final result in the end result now if this Micro Data was the same as these other ads I would be Inclined to turn this ad off right because the cost per lead is way too high it's way more higher than these I have a gut feeling and this might not be true that this ad might get a couple more leads in within the next 24 hours whether it does or it doesn't it doesn't really matter because overall the ad account

is super profitable the client is incredibly happy already so I'm going to give this another 24 hours if this generates two or three leads in that Time the cost per lead is going to drop down dramatically and I'm only doing that I want to to want to reiterate I'm only doing that because the Micro Data looks really strong if this Micro Data wasn't strong I'd be turning this ad off and redistributing the spend that's exactly what I will be doing if within the next 24 hours it doesn't get another lead in if it doesn't I'm

going to turn it off I'm probably going to duplicate one of these other winning ads so I can Redistribute that spend into an ad that is performing uh better but yeah that's some really uh interesting data for me I'm an experienced Advertiser I know what creatives look good I know what copy looks good so I'm just throwing out the best ads straight away that's why they're performing well to start off with because I've done this for years I know what works right for you you might have to tweak these and so on before you get

to kind of this kind of results 3 Days it might take you two optimizations to get to this point so um I just wanted to show you as well I got a couple of callbacks from other leads uh so we now actually have six leads that are being booked in for quotes so we're over the guarantee um which is awesome these are going to be booked in um for early next week uh which is great and the client's going to make some quick money uh from this um or at least have some some confirmed customers

which is awesome but As I alluded to earlier I don't want to have to kind of go through and call up all of these leads for the purpose of this series okay I haven't got as much time so I need to set up some automations I'm going to show you guys that process right now now we already set up one automation on High level um and this is for the new Facebook lead when somebody fills in the Facebook lead form the trigger is Facebook lead form submitted I'll zoom in a little bit it's Going to

create an opportunity on the pipeline and then it's going to send an internal notification to to me um and the client if I wanted the client isn't set up on here yet I'm not going to overwhelm them with the CRM at the moment I will do at the 30-day point um and that message is going to I don't know why that's not loading right now say new lead and it's going to tell me give me the details of that lead so I know get notified so I know when a new Hot lead comes in uh

I want to make that process even more streamlined and so I've got a general batch of automations here got an affluent acquisition flow these are all automations of your only the affluent Academia our training program you get these for free you have access to all these These are flows that we've created and that have been used across millions and millions of return on investment for various lead generation clients um and they're Already preset set up so we already had a Facebook lead notification flow um set up this is a lot more um it's a little

bit more in depth so Facebook lead form submitted again it's going to create the opportunity like the other one it's going to add the tag and it's going to send the SMS actually it's pretty much the same apart from the tag but what I do want to implement is the Facebook lead setting flow so this is going to be a flow which is going to get the lead to Raise their hand to say yes I'm available for a call at this time or yes I'm avail able to have a quote on these days and it's

going to get more information so we don't have to call up every single lead to find out the information that we want to find out what I imagine we're going to do is set up a flow so instead um a lead can respond via SMS and they can say I'm from this location this is the exact work I'm looking to get done and these Are the days I'm available to have a quotation this will then send that information straight over to the client and uh they can have that directly and then of course for any

leads that do not respond to this flow I can then go ahead head and call them up um or a member of my team can call them up um to to get them booked in okay so when the pipeline stages changed this is the trigger and we want to I'm actually not going to do that as pipeline stage changed we want To have this trigger as uh Facebook lead form submitted okay so when the Facebook lead form is submitted let me get rid of this it's going to wait okay 5 minutes we don't want to

send a message to them straight away and then it's going to send an appointment prompt Okay so we've got a kind of a dummy message in here this is all templatized so other agencies can use This um but this is hi thanks thanks for redeeming our offer how soon would you like to have your treatment come up come up a look so instead we're going to do something like thanks for filling our Facebook form where are you based so this a very simple question where are you based and this is going to basically just tell

us okay where are they actually so how we easy it for us to go and quote this is going to trigger them to start a conversation with us we Can then go back and ask other questions in the conversations tab so if I go down here I'm going to send a test to a work number to see how this comes up thanks for filling in our Facebook form where are you base Jordan platen from client name awesome perfect we're going to save that action did they reply yes if they did reply then it's going to

send an internal notification say you got a new hot lead so it's going to notify me this person replied you need to go respond to Them okay at which point I can log in on the go high level app and we can have a look in conversations tab if they didn't it's going to send them a reminder hey just a quick nudge we'd love to learn a little more about your project okay save action so now we can then send them an email as well hey first name um your name here from location quick one

filled in our Facebook Facebook form yesterday to uh inquire about a Renovation I sent you an SMS but not sure if I had the right number let me know if you'd prefer me to give you a uh let's just leave it like that let me know if you prefer me to give you a call looking forward to speaking with you warm regards okay perfect hey quick one you filled my Facebook form yesterday to inquire about the renovation I sent you an SMS but not sure if I had the right number let me Know if you

prefer me to give you a call looking forward to let me let me know let me know if you would prefer to give me a call H not sure if you have the right number let me know if you PR to have a call if we're asking for the right number and then send the call now let's get rid this part not sure I've had the right number look forward to speaking with you when regards okay save going to wait for response did they respond if so We can leave the automation okay in fact we

can also duplicate this and let's put it here so we get an internal notification if they didn't then we're going to add them to the nurturing flow nurturing flow is not something that I've set up for this client but a nurturing flow in fact I'll just explain this say a nurturing flow is simply a flow uh where we put in leads that filled in our form and for whatever reason they didn't contact us It's going to send them a series of emails previous work show them what we're all about as in the client um it's

basically just going to entice them and reignite that reason why they filled in the form in the first place and just get them interested again and so this will automatically put them in a nurturing flow we didn't have a nurturing flow set up for this client and yet this is something we probably would do um but I'm going to I'm going to turn this off And just remove this from the automation for now so let's just delete that action and it's going to end the automation hit save and we're now going to publish let's just

see if we can can wait for an advanced time can we do like a no it's going to be 5 minutes let's do this in 10 minutes and we're going to we're doing this cuz we want to be human Okay want this to be pretty in fact we can even wait 15 Minutes they filled in the form 15 minutes later they get a text from us it's going to feel like a normal person that's done this just make sure everything's correct send them appointment prompt send conversation prompt okay wait for response resp yes hot lead

if no we send them a reminder um if they uh we're also going to send them an email wait for respon if they Respond if yes notification if no that's the end okay so now what's going to happen is when a lead comes in of course they're going to come straight onto this pipeline in this new folder but they automatically going to receive an SMS from us whereas all of these leads we had to wait until we could called them I went away to I Bea some of them like had to wait like 7 days

before hearing from me which is not good practice you guys absolutely shouldn't do that um but uh At least in this industry the leads don't go cold some Industries the leads will go very cold let's say this is an Aesthetics Clinic if it's an Aesthetics clinic and you don't contact that lead within 12 hours they're going cold you need to contact those leads as soon as you possibly can if it's Dentistry if it's um a bunch of other nichas right they need to be contacted St away we're lucky in the Home Improvements industry or I'm

fortunate that these leads have Been thinking about this for a very long time therefore they're kind of okay with waiting a little bit longer but as a general of farm in sales you always want to hit the lead strike when the iron is hot now when the SMS comes through it's going to move over to the conversation tab so we got on conversations here okay the messages are going to be on the left hand side here you can see actually we've already had a couple of messages from from a couple of these Leads um but

uh when when they message us back it's simply going to put these messages in here and we can actually just respond to them Via SMS in this uh in this text form here have the conversation back and forth they're going to ask okay we're going to ask where you're based at they're going to tell us where they're from next question is probably going to be something like could you tell us a little bit more about your project and they can send it Over to us and then we could say what's your availability like next week

we can even automate that process as well but for now we don't need to we're just being lazy um and let me just show you just before we round off some of the other automations that we've got in this in this flow so we've set up our lead setting flow we also have a ghosting flow so if somebody ghosts us okay we can set up an automation to actually then go ahead and send them emails and Smss okay depending on the niche this will be relevant I don't actually think this is that relevant for now

cuz these leads seem to be pretty hot we can turn it on if we need to have a landing page lead flow so if we want to set up a landing page for the client Facebook lead forms are working really well but as a general rule of farm lead for a landing page will get you higher quality leads once you get proof of concept on lead for forms you can then explore Creating a landing page for the client to get higher quality leads for them and then this is the lead uh flow for that we

then have a no show flow so if you booked in let's say you're working with a client that has appointment so if it's an athetics Clinic you book them in for a certain day for example and they don't show up then you can set up a no-show flow to follow up with those individuals on the pipeline uh with this we're physically going out and quoting and so They're not going to noow at their own house we're not going to have that problem nurturing flow is the one I just explained with reigniting kind of dead leads

and showing them some previous work and so and we can actually see if I click on on this kind of how many things we got one email which is a massive win we got email 2 we got email three we got email four we got email five and even email six as well okay so a longer span nuturing flow these are things that you Don't really need to do until You' started working with a client the way I see this is like something you stack you start working with a client you do the bare minimum

to start off with do the Facebook lead form keep the ads pretty simple don't run any discounts and so on if you don't have to and then you just stack then gives you more things to test when you start optimizing every 3 days if things aren't working okay what can I add maybe I need to put a better offer Maybe I need to improve my creative maybe I need to improve my copy maybe I need to hit these leads quicker and do an automation flow maybe I need to test out a landing page you don't

need to do any of these things and don't need to make things complicated for yourself unless things aren't working things are working with a bare minimum here because I'm a G at ads and also because the industry needs it I know there's a lot of opportun my local area I did my Research properly I started this agency with Good Foundations things are going well cuz I prepared well if you prepare well you're going to get the same results let me tell you a harsh truth most new agency owners don't have a clue how to close

clients efficiently they're fighting an uphill battle without even realizing because they failed to use their biggest initial weapon and that is leverage now my name is Jordan plat and I'm a 7 figure agency owner I recently launched a brand new agency though completely from scratch called Reno reach and I did this in an industry full of people that are afraid to put their money where their mouth is so I had enough and I wanted to show you guys exactly what is possible in just a small amount of time with this business model and within 4

days we signed up our first client for $11,000 per month fast forward to today I've signed up a second Client by using leverage now to give you a quick rundown launched this agency a few weeks ago uh we didn't have any Niche we didn't leverage my personal brand no team members no existing assets that I've created from building a seven figure agency I wanted to do this as if I was a complete beginner so I went out there picked a niche Home Improvements started local in my local area as you always should when you first

start out we generated 22 leads ultimately is what We reached out to through Co calls and emails arranged a couple of meetings turned up to two of them closed one of the clients immediately on the first call onboarded them delivered them some pretty exceptional results I may add with in the first 10 days we generated 14 leads for Home Improvement kitchen and bathroom showroom these leads are worth anything from £5,000 to £25,000 each depending on if they they close them now the client that I close Has a 50% close rate on going out for quotes

they've already closed three of those clients that's not the purpose of this video the purpose of this video today is to talk about how I then leveraged those initial results those 14 leads hot leads for this client to then go and sign up the second client now the second client was actually a meeting that I had before the first one and in this meeting the business owner was incredibly Keen they highlighted the Fact that they're not very busy at the moment okay and they really want to get new business in I knew they were cautious

though because they're spending a lot of money on Google ads at the moment with no success and so my recommendation was to cut off the Google ad spend redistribute that spend into my Facebook ad lead generation service instead now this is how the call ended can you give me 48 hours just to have a chat because obviously my wife is part Of the business she normally trusts what I say but it's yeah it's just conversation of us having just courtesy obviously say you know clearly Google we're spending we're just throwing money down the drain with

Google at the moment yeah I just ask one final thing if in a hypothetical situation you have a conversation with your wife what is it that your wife could say that would actually put you off moving forward with This probably nothing but it is just the courtesy isn't it so you can see we got a very classic excuse here I need to speak to my wife which normally is but in this instance the wife is a business partner so I gave him the benefit of the doubt done a little push back to make him aware

that I wasn't going to let him go away and we arranged a meeting for another day now on this meeting I turned up but I got ghosted he had the excuse he text me that he was Out doing a job it's in an industry Home Improvements where this does happen I wasn't best pleased but I had to go to IA okay so I went away on holiday had a good time got back checked the results for the first client and we had pretty much tripled their guarantee in the first 11 or so days we guaranteed

them five quote ready leads within 30 days we generated them like 14 in 11 days so they were over the moon and I knew instantly that I now had earned my first Piece of Leverage so this on screen we can see uh this is 10day results so we can see we launch these ads actually 11 days ago now and every single ad that we launch is performing we've got 14 leads now after speaking to these leads they are extremely high quality one of them wants an entire two kitchen and two bathroom rebuild on like an

old Pub which is just like probably like a 30 40 Grand job which is insane I'd earned my first piece of Leverage against that First client because I hit the quick win and I could only achieve this quick win by under promising and overd delivering so many agencies make the fundamental mistake of over promising and underd delivering they think that it's better for them to say hey I can get you 20 leads because that's going to entice more people to have meetings with them than it is to say hey I can get you five leads

they underestimate how much value companies put into getting new business In this instance kitchen and bathroom showrooms these leads are worth 5 to 25 Grand if the job closes so they don't need 20 leads they'd be happy with five and I recognize that straight away and I just promised five I knew I could generate more but I just promised five in my guarantee so I could under promise and overd deliver results and I could Spike their happiness and their perception towards our agency and when you gain that initial leverage that is When you can call

favors and that is when you want to ask for referrals and I knew the favor that I wanted here and that was to leverage the results I'd got for that first client on signing up the second that was on the fence and wanted to talk to their wife so I called up client number one we had a catch up anyway they're over the moon with the results and I said to them and I explain the situation look I got another business in the local area they just Specialized in this they weren't quite conflicting said look

I really want to work with these guys can I leverage the results I've got for you can I tell them about the results I generated for you and I know that'll push them over the line they said yes in a heartbe there was are no questions asked because they were so happy with the results that generated with them they even asked me to downscale their ads they actually asked me to stop spending as much money On their ads because they couldn't keep up with the amount of quote requests that are coming through they physically couldn't

go out and they were worried that people were going to get disarten and was going to hurt their brand now I had a solution to that and that was well instead of me stopping spending this money what about we give away some of these leads to other friends or competitors in the industry and you can take a cut of the job so we already had This batch of leads I actually agreed that I was able to give one or two of these leads to the second client so I could go ahead and sign them up

and make it a complete no-brainer for them so not only did I triple the guarantee for them they then accepted that I could leverage those results to sign up another client and I could even give away some of the surplus of leads to that second client to make it a complete no-brainer and none of that would have been possible if I over promised and underd delivered like 99.9% of agencies do in fact it wouldn't be possible if I promised a specific result and just generated that specific result I could have promised them 15 leads generated

them 15 leads and it would have completely changed their perspective of the service sure they would have been happy but they wouldn't have been ecstatic like they would have been because I overd delivered on their expectations that's a Very key fundamental thing to bear in mind when you're first starting out so anyway I didn't called up the second client I explained to them the results that I generated for another I said that I had a couple of hot leads and I wanted to jump on a call and this is exactly what happened how's it going

yeah not too bad you good yeah all good this end did you have a busy week last week or yeah very yeah and over the weekend we're working the weekend as well so Yeah just catching up really as much as anything yeah no completely understand um are we joined by your partner today on this call she's around yeah she's around yeah I can get I'll get her in a minute she's just a bit busy at the second yeah that's all right that's that's all right no wayse I just just wanted to make sure that we

we had the chance to um have a conversation with herself as well just to to ey out any kinks which look what what we can do is I mean first of all if if you've got any questions since we last spoke i' would happy to answer them now but I I think what's probably best is I can just show you you I've had permission from company called who I've been working with on their ads just to show you the back end of what's going on at the moment so you can get an idea of what

results have been generating for them I'm me to share my screen right now so you can just see this and so this is the Facebook back End this is this is what we what I look out on the back when I'm running ads so it's a little bit more complicated than like the front end system which I think I mentioned to you before that you might have done in the past with doing kind of like booster post so we've got three different ads running at the moment here you can see we've generated 18 18 leads

I'm going to show you the quality of these leads in a moment we've generated 18 leads uh and this is this is within The last 30 days but actually these ads were launched it should give me a date it's actually around 2 weeks ago and we've spent 4227 so far uh this these guys actually had a budget of £800 we we spend we spent 400 to generate those 18 leads that cost per lead has actually dropped down we dropped it down to about £19 per lead on some of these ads as well which we're going

to we're going to optimize these and just keep doubling down and Just like until we hit a sweet spot of like the lowest cost per lead but if I show you on the back end just I mean this is confidential information of course um but if I show you on the back end of like some of these jobs let's say I don't know let's got one of these here but this this this is actually not so relevant this person bought all the kitchen all the furnish and want someone to fit it um this one here

want uh needs a new elements of bath from doing Kitchen mid90s needs a whole facelift then we have I don't know I'm just clicking on random ones here so you can get an idea whole bar ripped out and need new bath had a few quotes already uh this one here needs three bathrooms two renovated one completely new one but I would say that an easy 75% of these leads that are coming through are not time wasters at all like the conversations I'm having every single person I've spoke that's filled in the Form so far has

answered their phone maybe 25% of the jobs are small jobs that that wouldn't be worth your time 75% of them are either a whole bathroom or a whole kitchen well that's I mean yeah definitely the kitchen we're looking at the kitchen really rather than the bathrooms yeah simply because that that's more of what I do and bathroom I don't think there's a lot of money in bathrooms anymore because everybody can go to they go and buy it And they just find the local man to fit them so unless they want to to spend in excess

of sort of 10 12 15,000 um where put I'm on a job at the moment theying the bathroom and they're not interested in other than decorating they're not interested in anything else so yeah yeah no I I understand the reason why these these guys will be getting um some bathroom leading as well is because actual ad itself says like is your kitchen or bathroom looking tired and we Have one creative which is um which is before and after of a bathroom so we're we're actively going for those people here um but with you guys we

would just do like a kitchen base creative make sure all of the ad copy the text was just kitchen focused so we're not then targeting any of those so the leads that we're going be getting in will be just kitchen rather than anything for bathroom as well okay actually specializ in bathrooms more so kit K they they Prefer to do bathrooms and they do the kitchen side so that's F yeah yeah where do they where are they are they North spon yeah spon relatively new like only established them in the last like 3 years yeah

quite a small operation but um yeah really B book booked until the end of January now so we're kind that's why're in this predicament I'm like it's great I'm now I'm now having a conversation with them to say okay I think it's time to get somebody else in And and trying to because and the owner of the he's a great guy but I'm having to convince him to to go down that path because there's a lot of opportunity here and um yeah someone's going to take it up you know so yeah okay fair enough well

certainly the kitchen side of it would be interested just where do we go from here and and then kind of budgets really and fees and and yeah how much I still feel like the most sensible thing to do for you guys would be to to To redistribute what you're doing on Google Now I know understand you might have a notice period of the current guys I presume nothing's come up from Google so far nothing at all no nothing well we might had a bathroom last year and I think I think Owens was from Google that

was local but it's not enough yeah and somebody sent me a WhatsApp message the other day who I don't know who that was no it's it's just not it's not working no at all and I and I mentioned this Before it's because on Google we we're relying on people raising their hand and then you showing yourself to those people where where we're here we it's someone wakes up in the morning they look at the bathroom or the kitchen and it's looking a bit tired and then they see an ad an hour later and they're like

oh this is fate let me let me fill in this form and contact this company and now lots of the conversations I've been having with people as well and like well I wasn't expecting to find this on Facebook I feel well I mean I feel extremely confident that it's going to work but based on the results that we've already got the leads are there already you know so understand it won't be an immediate um redistribution for Google but I think that would be a better long-term plan whatever you're spending on that to give them notice

and whatever because it's just it's just a complete waste of time for you at the moment what We would be looking to spend of you I'd start you off on a a small budget start off of a £500 and then our service charge again is £500 on top of that so you're looking at £1,000 a month for essentially the same service that we're providing here was exactly the same service we just spending a little bit more in this case we might rain that in now based on the fact that they're super busy what I might

actually do is keep the ads running on the same budget and Then if any kitchen ones come up I can Farm them through to you guys if if if happy for me to do so but I'll have a conversation with them but yeah I mean it kind of goes about saying I would only be looking forward looking to put these existing leads in your hands if you were to work with me on the actual service like I don't just want to hand them over but I'm as if you agree and give me the green light

today and we get moving forward with this then I can Literally put you in touch with these leads today that you can have a conversation with and go out and do quotes for oh I see okay all right what do you think man give it a shot because you look quite confident Jordan in you taking us I I mean I guarant I have a guarantee that I'll get you at least five non-time waster quote ready leads in the month anyway so that's my guarantee you'd get your money back if you if if if you weren't

to get that but Not not just spend on Facebook you get my service charge back but but that's not going to happen like this has been 2 weeks with these guys and we haven't even spent 500 yet and we' got the 18 and and out of them like at least 12 14 of them have been really good quality so yeah I mean the proof's in the pudding really so but yeah you've got that to fall back on worst case scenario yeah that's that's that worked for us and you sound very confident in what you can

do Which is quite pleasing because when you're a small business just starting enough fed off so many people oh yeah you know trusted so many people and wasted quite a bit of money I completely understand that and I understand your apprehension as well I wouldn't have been bugging you for the last I've been I've been I've been on the case for the last week or so because I've been so excited about the results we already been getting I'm like I just you were You were you were on the fence so close last last time and

I just I just knew that this would this would be the right thing to do and it will work for you so when you know it's something you've got something good then you don't start following up you know so you know you make have ni feel quite confident is something that's you know like you say um you go for with some trepidation because you've been hit so hard as you said we we I'm quite happy To go with Jordan I think you are yeah we're just not finding time to do it properly it's all guess

work for us we need somebody that knows what they're doing because to be this I'm a teacher I can't keep doing the back pedaling all the time either I don't have the time um it would be nice to hand it over and go right can you con on this for us we don't have the time really so there we signed the second client using leverage from the first client it is so important That you recognize as an agency owner the most difficult client to sign is the first and it really isn't that difficult if you're

willing to put in the work but once you sign up the first and you sign up a good client you can leverage those results to get the second and you leverage those results to get the third and those to get the fourth and the fifth and the sixth and the seventh do not be afraid to get intertwined between your clients do do not be afraid to Leverage everything that you're doing you should be proud of the results that you are generating and it's not just the proof of the results that you are generating That Matters

to the new clients you're assigning it's the confidence and the conviction in your sales cor confidence or conviction more so is one of the most important traits of any good salesperson and one of the most important features of any good sales meeting and it's something that we Don't have in the initial stages it's something that we earn over time within our agency I've done this for five years my conviction level is here you can't get any more conviction than I've got when you're first starting out you're kind of like a little bit nervous you don't

oh I don't really know if the ads are going to work like I'm not confident you've got impostor syndrome and all these kind of things are coming into the way and just killing your conviction but With every client you sign okay you earn more conviction points in the initial stages you have to fake this you have to fraud it on your meetings you have to falsify that confidence because you don't really know in your heart that you can generate the client results you know it based on the fact you've seen me do it and you've

seen other people in communities and so on do it but you don't know it in yourself you don't know about your personal ability to go out There and generate results so you have to fraud that you have to pump yourself up and you have to recognize that these people need to feel Confidence from you and so dig in deep and find that energy from somewhere on your sales meetings but just know when you get that first client that conviction is going to come and when you get conviction on your sales meeting you begin to rationalize

the sale it's impossible for that second client to say no to me physically Impossible cuz in the first meeting I had with them they told me that they weren't very busy at the moment so they identified a need for the service they identified their concerns which was that they didn't know whether it would work and they identified their final objection that was they needed to speak to their wife so I knew there were three things that I needed to overcome here I needed to generate them leads well there you go I could kill that bird

with the Second one which was proven that I could generate results by leveraging the first and I needed to speak to their wife and show her what I was doing as well and it was actually the wife that told the husband she wanted to move forward with us but I rationalized it for them in their own heads and therefore made it a complete no-brainer but you're not all going to have the exact same amount of conviction as I will okay when you've signed up your first client it's going To give you a little bit okay

you're not going to be number 10 so what do you do in that situation well it's simple all you need to do is lay out the numbers you need to make this even more rational you need them to see the numbers in front of them so it's completely undeniable that your service is the thing that they need in order for them to make more money let me give you an example so the way I would handle this I'll be like look I'm a little bit Confused right now like I think we're not singing off the

same him sheet so I just want to dive into the numbers with you so we can get a clear understanding and be on the same page what did you say your average value of a customer is oh it's $5,000 Jordan okay fine and let's say you visited 10 customers okay you went out to their homes and gave them quotes how many of those customers would you close oh would typically close 50% or so okay fine so if you visited 10 if You did 10 quotes Okay that's five clients okay that is 25,000 in r you

and I'm looking to charge you whatever okay put it down 1,000 so that's 24,000 in operating profit okay we now then have to take away your cost sure but you're we're in agreeing on this basis you would be in an awful lot of return on investment yeah correct okay get them to accept yes yes keep them with are you with me right now say these kind of affirmations are You with me are you following yes cool fine okay so this is on the basis of 10 quotes now I've already shown you with the client that

we're working with already that we have already generated them 18 quotes okay now let's say for whatever reason okay some of these aren't aren't qualified some of them aren't going to be suitable we've actually found it with this client that about 75% of them are suitable but let's just say for whatever reason that only 15 of them or even 14 of them are qualified okay you would then close seven clients and you would generate 35,000 you take away our costs you're looking at 34k operating profit so what is it about this number that we're not

clicking on because all I can see here is a serious amount of return on investment for you and I would address it like that go straight in and call them out on their don't be afraid to do that with clients I've done That so many times and many times like when you actually lay it out like this like you identify that actually there was just an area of confusion somewhere they were like oh okay like I didn't know that I was going to be getting this many leads and so when you draw out the numbers

like this it makes it a very rational decision now if a client still says no to you at this point they still have an objection they're either very confused or you've failed on getting Them emotionally connected people need emotional buying as well whilst rational will lead with businesses generally emotions still come into play and with many business owners they are very emotional you need to connect with those individuals you need to make the effort to build rapport throughout the call you cannot be rude to them okay you can't be calling them out in a harsh

man okay you need to be building a relationship throughout now I'm quite naturally good At that I joke with clients on the call I keep things nice and light-hearted I don't use too many jargon terms I don't act too professional I think that's very important all those things come into consideration but bear in mind if you still don't close a client B based on rationale you might need to revisit things from an emotional standpoint and look into how you can build a little bit of more Rapport now if you get this all right this is

going to set you so much Further ahead than other agencies out there most agencies scale like this let's say this is time and this is money most agencies will have a growth line that looks somewhat like this uh now bear in mind there are going to be ups and downs you will sign clients lose clients get bad results get good results procrastinate etc etc but for the purpose of this this is how most agencies are okay but most agencies don't really understand the power of Leverage I've seen agency owners with 20 clients that don't leverage

any of their existing assets it's like painful to look at okay but if you really and you truly understand how to leverage and how to Leverage The assets that you create this is going to be your growth curve you're going to scale so much quicker the other I mean hopefully we won go a little bit back there we're going to scale so much quicker than other agencies because along the way we gain More moments more areas of Leverage now these aren't always going to be the same it's not always going to be existing results as

an agency once you've got great results and you start leveraging them okay it just kind of becomes the standard for your company but in the future there are other things that you can leverage like a big brand PR okay you might have a following on social media platforms you might have articles online you've got case studies these Could be video case studies these could be testimonials from your clients these are all other areas of Leverage you have public speaking we have referrals cuz you're doing so well your clients want to shout about you okay you've

got a good commission structure incentive basis that you've worked on for your clients to now give you introductions to their friends and so on and there are so many different ways that we can leverage different assets along our journey and It's so important that you recognize this in the initial stages before you've even got started because so many agencies out there and I see this time and time again treat every new client that they sign as a new client they never get pass that first client syndrome okay it's like oh I've got a new client

well I've got some great results well but I'm not going to put them on my website it I can't be asked I'm not going to ask for a video Testimony I'm not can't be asked I'm not going to make the most of that initial Spike from under promising and overd delivering that initial happiness Spike with my clients that opportunity is gone they let that slip I can't count how many times I let that Spike of Happiness slip from my clients it's one of the quickest things that you need to recognize when you sign up every

new client where's that Spike where's that initial overpromise how can I get that Okay how can I leverage that if you don't recognize that it's going to take you a long time to scale if you do recognize the power of Leverage you're going to grow exponentially quicker than everybody else around you now the final thing I want to talk about is the leverage of others when you're starting a business starting a business is a lonely path and if you're on your own you are very limited to the time that you have in the day and

therefore the Information that you can learn in that time period whereas if you're surrounded with a bunch of other people that are on the same Journey as you you can leverage their time as well because they're spending their time learning other things to you it's very rare that they're going to be spending their time doing the exact same and that's why as part of this new agency series I launched a free agency Community hosted on school this is completely free and we Vet every single person that joins in so we know that they are serious

about this it's not a Facebook group there is no spam and we heavily moderate this group we will ban people if they post lowquality content but we wanted to create a place that agency owners can go and hang out with other people that are a little bit further ahead than them a little bit further behind so they can leverage each other's time and knowledge to propel themselves faster and further Forward in their business and in their online agency Journey so if you want to join that Community click the link in the description now cheers