The Easiest Way To Build A $10,000/Month Passive Income Agency

hey my friend Adam art here and in this video I'm going to show you the only two things that you need to get your agency to 10 to 20K a month consistently and predictably as well as an added bonus thing that you're going to be able to use in order to take that to 50K a month 100K a month and automate and sort of turn your agency into more of a passive income generating machine where you don't have to be there 24/7 essentially managing everything see one of the biggest problems or myths or misconceptions about

agencies is that they're just going to take away all of your time and all of your energy and not make you any money maybe that's an old or dying business model and nobody uses marketing agencies anymore but none of that could be further from the truth and really all this is being uh all this is being said from somebody who's trying to get you to chase the latest shiny object instead of sticking with a tried and true and proven method to build real wealth I'm talking about millions and millions of dollars generational wealth that you're

going to be able to use to set yourself up for a lifetime of Freedom complete control over your schedule generational wealth that you can then pass on to kids or family or anyone else that you want to take care of and of course all of this is possible with the agency model especially when you do it correctly and especially when you follow the steps and the guidelines that I'm about to lay out for you here none of which are incredibly complicated all of which are incredibly effective and very profitable so with that said let's dive

into the Whiteboard of Truth and Justice and we're going to start with uh Point number one which is the core Foundation of essentially everything that I teach inside of the agency accelerator program and on this channel here as well as on the main channel uh on YouTube there centers around acquisition around the acquisition of clients around the acquisition of customers for your clients we call this a version of GT KT so this is get them and then keep them obviously keep them is going to be part two we're going to talk about that in just

a minute but the very first thing we need to do is we need to get clients and there's perhaps no better way to get clients than good oldfashioned Outreach this is sort of the bread and butter of everything that we do this is proven to be effective regardless of what Niche or industry or Market you're in it's effective no matter what kind of time or budget you're working with it's effective whether you're brand new or you've been doing this forever it's just one of those tried andrue strategies that you simply don't want to ever really

deviate from even if you unlock a new method of getting clients say you tap into Facebook ads or Google ads or some other kind of inbound content marketing strategy you still never want to neglect Outreach because it is just so incredibly effective so Outreach then can sort of be broken down into a few different buckets we found three to be the most effective for most of our students and uh these are the strategies that I used to scale my last agency up to 100K a month in less than 30 days and it really comes down

to these three things called email then we have calling then we have DMS and then we're going to move on to the next section we'll put that on the next line that's it cold email C calling call DMS the premise behind this is really quite simple all we're going to do is make a prospect list of potential ideal clients for your agency then we're going to send them a message and see if we can invoke um incur Peak enough curiosity and interest for them to respond so that we can carry on the conversation now real

quick note here the purpose of doing these initial out reach whether it's through cold email through calling through DMs is not to make a sale right there on that very first point of contact the purpose of this is to Simply initiate and to start that conversation so that you can then book a sales call where you can then go over their pains and their problems and their fears and their frustrations and their wants and their goals and their dreams and their desires all of the things that your agency is going to be able to solve

for them now when it comes to this approach there are two different paths that we take and we find that it's a pretty even mix uh between which one is going to work which is why we we pretty much always test both no matter what kind of Niche or industry you're in so that would lead us nicely to essentially either value or no value which isn't as bad as it sounds stick with me so the value here is uh some kind of marketing audit some kind of cheat sheet freebie giveaway uh when we were doing

cold Outreach for essentially building up the agency we were giving away fre leads um anything that you can find we have obviously a system that we use inside where we do a marketing audit we go through a prospect website and we look at their socials and their rankings and things like that we use software to automate all of this so doesn't take any of our time and then we send them that report that is a value ad Outreach by far the most effective one um in regards to getting responses but not necessarily the most effective

one in regards to time and uh and money payoff Roi on your time because obviously you're going to have to create these audits even though the software is doing it you still have to quickly sort of wrap it up make a little video to go with it that said if you're short on money and you got a little bit of time sending a value audit is is probably the best way for you the alternative then is this no value which again sounds terrible uh but what it really is is asking a question like are you

interested in this can I send you more info does this sound like something that you would find valuable now obviously we want to go through scripting a better cold email than that or cold DM have a cold call script I've got a ton of videos on this channel as well as on the other channel that'll walk you through all that so we don't need to get in the specifics here but the purpose of this one is simply to look for a prospect that has their hand ready to be raised and say like are you interested

in this and they say yeah I'm interested send me some info and then we can transfer them from the lead column to the hot lead column because they've expressed interest they've responded they've engaged uh their emails are now going to start going into their inbox all good things start to happen when we get this now this one we would call Bulk and this one would be targeted like I said neither is necessarily better uh the targeted strategy does require a little bit more time whereas the bulk strategy typically requires a little bit more money because

we're going to need a larger Prospect list in order to send this to we're going to need automation software in order to blast all of these emails out um if we're doing it via DMS we're going to need possibly even different accounts so that we don't push up against the upper sending limits of how much we're able to do if we're doing cold calling pretty much all we need is a prospect list uh for that one and then these all come down here to we're going to change the color because this is where the money

is made and this is followup one of the biggest mistakes I see people make um regardless of how long they've been in the agency game is that they send the Outreach they'll send a cold email they'll make a call they'll do whatever uh that's it and they'll stop and they don't follow up at all which is madness because all you have to do is Google followup statistics or sales follow-up touch points required or anything like that and you're going to find a very clear uh marking saying like most of the sales that are made are

not made on the first Contact like 80% occur later and typically it's around like the fourth or fifth sometimes sixth or seventh contact now obviously there are caveats here you can't just Spam people all day you need to have unsubscribed links or make sure that it's clear for how they can opt out or stop communication from you but you would be amazed at how many people respond on that fourth or fifth email or touch Point uh especially if it's worded correctly where we add a little bit of fomo a little bit of scarcity some urgency

to it essentially letting them know that hey we're going to stop writing you if you don't want this that's cool and then a lot of people say oh sorry I was just busy or whatever it was and that's where all of the money is made so Outreach we can do cold email cold call we can send DMS we can send them value based emails loom video audits marketing video audits of their marketing or we can send no value emails essentially really well written they're still relevant they're still specific they're still personalized but we're going to

send these on mass and then of course we're going to follow up this is the most important part if I had to look at all of the students that have gone through our program the ones that get the best results the fastest are basically the ones that are doing the most Outreach like without fail it doesn't matter what Niche they're in doesn't matter their experience level how long they've been doing it it really just comes down to like how much outreach are they doing the ones that do the most make the most money so let

that be a clue for you there next we got to talk about the other thing that you need if that first one is GT get them the second one is KT this is keep them this is where we're going to make sure that your clients get really good results because as nice as it is to be able to cash a $2,000 check or a $5,000 check or even a $10,000 check on month one it's a lot nicer to cash that repeatedly month after month after month that recurring Revenue that semi- passive income stream that's going

to allow you to essentially compound because if you think about it for a second let's say you get five clients at $2,000 a month each well that's 10,000 bucks fantastic really really good place to start but if you do that again the next month well now you're adding 20,000 and you do it again the next month then now you're up to 30,000 and you can see that we could just keep doing this and provided that we keep our churn low enough so we're retaining our clients by actually getting them results which should be the goal

of this all anyway you can start to build a massive amount of wealth faster than pretty much any other vehicle uh that I've come across so we're going to call this one client Roi because I want to let you in on a little secret if you make your clients money you will make more money full stop if you do not make your clients money they will not keep you around it's very simple which is why results is the name of the game you want to make sure that you're offering servic that are going to get

your clients results this is why I'm not a huge fan of doing web design or graphic design or even content marketing for clients from a marketing agency perspective simply because it's really hard to draw the line between the work that you've done and the money that you're now making them a whole lot easier when you're doing lead generation when you're acquiring customers for them when you're showing them booked appointments on their calendar they can see it they can tangibly see the results of all of the money that they're investing in you and if you make

them a million bucks they'll be more than happy to give you 100 Grand or 200 Grand or whatever that percentage is of course we can do flat fees again another discussion for another day but client Roi AKA Services because that is really what this is going to come down to is what we're offering them and how are we actually going to do it so that we're able to fulfill and get them results time and time again now I'm going to draw a couple different buckets here because there's two different big approaches that a lot of

people take when it comes to marketing agency services and trying to disg decide what to do and if you're struggling to get your clients results My Hope here my intention here is this solves all of this for you once and for all because when it comes to marketing digital marketing online marketing we've got a couple different paths excluding of course web design content marketing all of the things that I strongly suggest you don't do that kind of leaves us with a couple different options uh one of them is really search-based and the other is really

Discovery based so search based has to do with intent and Discovery has to do with interest the big thing here is essentially we're going to say Google versus Facebook and possibly Instagram now a lot of clients are going to ask for Facebook ads Instagram ads social media marketing and that's fine if they're asking for it you can absolutely deliver it I built multiple agencies off of Facebook ads um created campaigns for massive companies spent over $70 million on Facebook ads alone it's a very viable option but for most small local businesses plumbers roofers landscapers solar

companies Med Spas things like that you're going to be significantly better served by sticking with a search-based approach by sticking with the sort of the Google properties the Google services because they have intent someone shows up to Google looking for something and then you make sure that it's your client's businesses that show up for that which means that the sale is easier you don't have to persuade you don't have to convince you don't need to be an amazing marketer or copywriter I mean they've just said like hey I'm looking for solar panels and they like

hey we we got solar panels right here and they say cool and that's it your work is done kind of oversimplifying it but also kind of not so what are we going to do here well we have a few different options for where to go with our intent based marketing let's open up the next page here as we run out of space and really what we're looking at is Google ads so this would be like paperclick um marketing if you imagine sort of that search engine page here's our Google and here's our search bar excellent

art uh these are our ads then we're going to have like our map pack listings here and then we'll have our normal websites o That's atrocious can kindergarten level but we're going to go with it so Google ads option number one this is where we can run ads on behalf of our clients they'll show up for Relevant keywords we can then transfer them to the next step of the puzzle we'll talk about in just a second after that we have this Google Map Pack so we'll just say Google Maps that's these little these are supposed

to be pins they don't look like pins they're supposed to be pins and in here this is where you're going to find uh the Google business profile you're going to be able to optimize it by building citations to it by making sure that it's complete and fully optimized ized filling out the hours uh relatively simple to do in regards to search engine optimization SEO also the other benefit of sticking with this sort of intent-based approach right here is that it is a lot easier to Outsource and to White Label and to get a fulfillment center

in order to look after all of this for you Facebook ads copyrighting uh content marketing website design a lot of that is very subjective meaning that you could create a bunch of stuff or or have an outsourced fulfillment center creative for you give it to your clients and they could be like ah this is garbage I don't like it and you won't really know why like is it the color is it this is it that and it's not black and white and like this worked that didn't Google ads rankings all of this stuff actually is

it's very analytical it's kind of boring to do but it makes a lot of money so again if you're going to work on uh focusing on the sales and the scaling side of your agency and getting a fulfillment center to deliver this for you a lot EAS easier to do uh I'll make sure to link up the Fulfillment center that I like uh down below right now we've got it closed via application only but regardless we'll put some info in there uh Google Maps and the third one then is we're going to just say Google

organic SEO this is what people mostly think of when they think of SEO and it's going to be these guys here essentially all of the different rankings all of the different websites that can appear on a page now the beauty of this approach and by sticking with sort of a search-based intent is that not only can you give your clients something that is actually going to benefit them but you can also give them a little bit of branding prestige a little bit of that vanity boost that they want by uh doing what we call essentially

search engine domination because we can get them a spot in the Google ads we can get them a spot on the Google Maps and we can get them a spot in Google organic SEO and in fact for lower competition keywords in smaller towns you can often take up two sometimes even three spaces in Google organic which makes you look like an absolute Legend so what do we do with all this we're showing up we're doing all these things how do we get results from there well this pretty much always leads to a landing page not

a homepage but the love of God and all things holy not a not a homepage please I'm begging you never never send traffic to a homepage homepage is a mess it's got all their stuff it's got services and contact details and stories about their dog and random pictures and just terrible terrible things that visitors go to and get confused and lost they click the back button they bounce and you don't look like a hero anymore that's sad so we fix this by sending them to a landing page this is a specific page that is designed

with the sole intention of capturing a lead that's it we'll typically have some kind of irresistible offer up here with a headline we'll have a button above the fold meaning this is what shows up before they scroll down or anything like that have a really strong call to action there this can be on the left side the right side it could be red or orange blue it rarely matters as much as you think what matters is the quality of the offer that we're making to them then from that landing page we send them to this

should hopefully not come as a surprise especially if I do the dollar signs to remind you followup aggressive followup violent followup we need to follow up just like we follow up with our leads for your agency we need to follow up with the customers that fill out this I step and we need to make sure that we're doing it uh obviously following the the laws and the rules making sure that we have double optin and all of those things but it's incredibly important that we do follow up with them or they will not come back

and we will lose those leads we cannot simply take a lead from a landing page and then expect them to do something because they won't this is why it's up to you now best way to do follow-up we found that for most businesses right now uh today's day and age is pretty much always SMS we do send emails because we can uh but the response rate to email versus SMS is abysmally low so if anything we're sort of collecting the emails more as a potential future retargeting strategy building a customer list creating lookalike audiences all

kinds of other Fancy Pants things we may or may not do in the future uh but the one thing that pretty much always works is SMS and we want to send it pretty much immediately we want to make sure that we follow up with some kind of irresistible offer and we want to make sure that we're giving them the opportunity to go from this landing page to book an appointment or to make the call or whatever is going to be the most relevant to your clients and what you're working on for them all right that's

it believe it or not as far as making it to 10 to 20K a month but let's talk about how to go from 20K to 50K to 100K in which case we're going to need a few more things now we could call this Sops standard operating procedures we could call it systems we could call it scaling strategies but I want to break it down into two very specific tools that I think are going to come in handy for you one of which is going to be Ai and the other is automation and they kind of

go hand inand but they're also different enough to break them out so what we're going to do here is we're going to use artificial intelligence in order to do some of the heavy lifting for you and we're also going to use it as kind of a bit of a sexy trick or tactic or or tool um to put in front of potential prospects and show them that yes we are actually on The Cutting Edge of all things cool and marketing related which is why we use AI even though between you and I its uses are

getting better um in regards to Le genen but they're not fully fleshed out yet with a couple exceptions and that's what I want to introduce you to so we're going to talk about AI in a second but first I want to talk about Automation and namely workflows which are the processes that we're going to use both internally for your agency as well as for your clients so all of this stuff here that we just talked about these Google ads that then goes down to a landing page that then sends them a follow-up with an SMS

none of that should be done manually for two reasons the first of which is because it's boring and time consuming and frustrating and why uh the second thing is is because it's going to get missed and it's not practical for you to just sit there waiting by the phone all the time to text the leads that are going to come in for your clients that is that is a horrible way to live so we use automations we set up workflows we set up triggers this is why when someone clicks a button they get the next

action when they enter their information they get the next SMS we check based on how they're going to respond which kind of leads me into AI a little bit uh using intent and then we can figure out are they interested are they not do they want an appointment we can guide them to the next step all of this happens instantaneously automatically all thanks to software with no work on your part so workflows the other thing we can use is snapshots what these allow us to do is essentially Port over a series of different templates so

that we're able to recreate success on demand this is why if you able to get get results with one kind of client and you've proven that it's effective we can just copy and paste that system that framework that template that workflow that Automation and we can use it for the next client and the next one and the next one and this is the importance of niching down and making sure that you're not serving a million different clients in a million different Industries because it's simply going to be impossible to get them all absolutely incredible results

it's at the very least is making your life way harder than it needs to be much better off to figure out what works and then just do it again and again and again because your clients are going to be happier and you're going to be happier because again if you remember way back up to here way back up where is it right there uh client r y That's the name of the game we got to make the money and there's no point in making your life more challenging than it needs to be but let's talk

about AI next artificial intelligence how do we use it where do we use it well there's two different places that we're getting great results with it right now one of which is conversation AI um and I guess actually that's the one place but then it breaks down into two different areas which are intent finding and appointment booking now here's what's cool about AI these days people know that it exists and they don't mind it if you remember back to it was around probably 2018 2019 uh Bots came on the scene chat Bots many chat all

kinds of different follow-up Bots um that you were able to sort of pre-program in different responses and different chat flows people didn't like them very much some marketers had some good results for a short time but a lot of people were frustrated that they were talking to a bot they didn't like talking to robots that perception that consumer Behavior has changed where now provided that we're upfront with it we're like hey you're talking to a robot but I'm actually a pretty cool robot and I might be able to help you out so let me know

what you're looking for that perception has changed and people kind of like it chat GPT did a lot of the heavy lifting for us people got more familiar with kind of typing into a robot and getting relatively realistic natural language back so now we're able to use it for these things here what this means twofold first of all is you can use this in your own agency in order to sort of streamline your client acquisition process guiding people through different automations and AIS and having them do some of the heavy lifting for you and it

also makes it look kind of cool especially if the business owner is somewhat Savvy or interested in AI for them to sort of I don't want to call it funnel hack your but at least it keeps them interested and engaged the second part though in the area that I'm significantly more excited about is using it on behalf of your clients so essentially incorporating artificial intelligence AI specifically through conversation Ai and installing this in all of these workflows that we're talking about here so from Google ads Maps organic SEO going to the landing page kicking off

a conversation doing the follow-up sending the SMS and then having conversation AI take over and guide that that conversation in a Direction that's best for you and for the client and we do that through intent finding so we can actually have the artificial intelligence judge that conversation and figure out is this person interested in this are they not do they want more information there uh and it goes far beyond just answering like type in yes to get this or type in no they can look for synonyms or the nerdy word here and SEO is latent

semantic indexing lsis uh terms that are similar enough and then the AI knows and it'll guide them in the right direction and then of course we can offer them appointment booking would you like to book a call here's a spot here's this here's that here's the other thing and the AI again will decipher what they're saying and help to provide them relevant feedback and then move them to the calendar or to the phone or to whatever other form of communication that your clients want now of course there is specific software that I love and use

for this high level is the one and I've got some resources here called highlevel guu.vn which will give you access to all kinds of nifty and fun things um also and interestingly there is an AI challenge or video or something that they're putting on here let me see if I can share my screen real quick there it is uh and I'm going to make sure to put a link to in the descriptions uh to this as well and what this is is essentially a video showing you in a lot more detail what I'm talking about

here so it's going to go into some of the conversation AI it's going to go into how to use it it's going to go into how to pitch this to business owners to show them the value and the viability of this as a service it's a very cool thing right now because so many different business owners are starting to raise their hands and say like I want AI I want to see what that looks like for my business and um somebody come do it for me so they're already pre-sold and relatively pre-qualified for this and

then all you have to do is go in there and sell it to them so with all that said I'll put all of those fancy pants links down in the descriptions below also I'm going to link up a video uh right over there that's going to give you even more strategies tools tips and tricks to help you grow your agency and of course of course if you are interested in seeing how we help agency owners grow and scale to six or seven figures I'll put that link in the descriptions below so many links so little

time let's make it happen my friend and uh talk to you soon