okay okay okay this is going to piss some people off some of you are going to turn your backs on me forever sorry to see you go i have to tell you this reality i have not shampooed my hair for five years and yet those five years have been some of the best five years of my hair's life no more itching no more oily hair no more dandruff flakes just normal hair that does weird stuff sometimes but is generally happy let me explain go ahead take a good look i know everyone's already doing it anyway
look at my hair i've never felt so conscious about my hair because i'm talking about it okay so five years ago i realized that i was in a cycle the cycle looked like this my head which produces natural protective oils would be washed with shampoo shampoo is just a chemical that attaches to these oils on your scalp and then when you wash that shampoo out the oils are attached to them and they leave gritting your head of oils the shampoo also cleans off any pollen or dust that's caught in your hair so my hair was
now clean very clean oh yeah and this guy isn't me this is just a stock footage representation of me five years ago anyway then goes in the conditioner which coats your hair with silicone material that makes it shine and restores all of that shine that was lost from stripping away all of those oils man i haven't used conditioner in a very long time but i do remember that it makes your hair feel like silky butter silky butter is that even a thing okay so you strip away the oils you coat it with this shiny silky
conditioner and then my hair would end up just being sort of like a fluff ball in order to style it i would put in some product like some fancy pomade i bought at some fancy barber in chicago this pomade is made of wait for it oil it is an oil based product i'm putting oil back in my hair after i just stripped it all out meanwhile my scalp is like whoa whoa whoa whoa whoa dude you just stripped away all this protective oil that we make to protect your scalp wtf and so it fires up
its natural oil making machine to produce more oil for your hair so now you have double oil you've got the pomade and the natural oils so now by the end of the day you start to feel like your hair is super oily and greasy and you have all these messages about dirty hair being greasy and oily hey you have got creasy hair though bro oh come on man so what's the cure for this oily greasy dirty hair shampoo deep cleansing shampoo it helps take away the excess dirt and oils that can be inside your hair
right i reckon we should give it a go and get washed up let's do it and the whole cycle starts over again in my mid-20s i also started to realize that my scalp was starting to become like itchy and flaky which is like so embarrassing so uncomfortable and yet luckily out there in the world there is a cure for this the problem of flaking dandruff can be solved with just regular use of procter gamble's new wonder shampoo head and shoulders okay listen just a quick moment to make it clear that this cycle is my hair
experience which is based on not only my physiology and genetics but also on my standards and relationship to society and what society tells me to do with my hair so just to get this out of the way i'm not here to preach what's right for your scalp i'm simply telling you what's right for my scalp in fact there's this whole movement sort of a political movement around shampoo and not shampooing it's called no poo which is a very unfortunate name for this movement i'm not a part of that movement i'm not pushing that this isn't
political for me i just want to tell you a story about the journey of my hair using a little bit of history and data and research and again most importantly my own experience of five years of not shampooing my hair okay so let's dive in let's get some context here human beings used to not wash their hair very much at all it was only by the 1970s when ads targeted mainly towards white women would come out saying that you needed to wash your hair every single day and that the dirt in your hair was like
weighing it down and weigh hair down like this and that in order to prevent this weighing down and to get body you would have to use this product this also started a whole new set of messaging around greasy hair dirty hair which even saying it is like repulsive so demonizing the idea of greasy hair and pushing this daily shampoo regimen was seen as the only way to fight back against this greasy hair epidemic today americans wash their hair around five of the seven days of the week by the way that's about double how much they
wash their hair on average in spain and italy and it's way more than the once a month americans used to wash their hair in the 30s so let me tell you the story of how this all went down because i didn't like grow up as a non-shampooer five years ago i had bought this really expensive fancy tea tree oil based dandruff shampoo because i had so much itchiness and flakiness everywhere i was so tired of that and i was so embarrassed by it so i was diligent i would wash my hair with this tea tree
oil shampoo every day the marketing on this told me that i shouldn't use any other shampoos that all the other shampoos were the devil and that this was the only thing i could use to treat my dandruff i ran out of this shampoo while we were on like a trip so i couldn't order it and i was just like okay when i get back i'll order the shampoo and i'll get back onto it and it like took a while we were on some long trip i get back i forget to order the shampoo i was
getting worried about this but soon after like three weeks of this sort of fear of using other shampoos i noticed that the itching started going away and that the greasy hair feel started to actually level out it was actually okay and i was secretly like oh and probably i probably just got used to it or something but the key moment happened when i went in to get a haircut having not washed my hair with shampoo for like a month i was actually really nervous and conscious of what the barber was gonna say to me and
he didn't say anything so i asked him i was like hey how does my hair and scalp look to you and he was like looks good it's a little dry but overall pretty healthy and that was the moment for me i was like wait what this guy who sees like dozens of scalps every day dozens of scalps that's actually really gross like dozens of scallops i'm just not never gonna say that again this guy sees a lot of scallops every day and he had like blessed my unshampooed scalp and was like you're actually okay now
let me just remind you that i've told some of my close friends this story before and they have tried it and it hasn't worked for them i'm not saying that this exact thing is going to work for you the reason i am making this video because i want us to have reasons to be skeptical of all the messages that we get fed around this topic nourishing damaged hair back to healthy life regular washing is the only way that you can get rid of that excess oil i feel no grease a few years ago i read
this kind of obnoxious business book that said that the best way to market a product is to create a psychological trigger that makes people need your product the example used in the book was this toothpaste in like the 50s or 60s where the ad for this toothpaste called attention to this quote dangerous coding that robs the teeth of their whiteness like this film coding that's like on your teeth every time you eat and it's like dangerous and bad and socially unacceptable turns out that this dangerous film on your teeth is a harmless residue from food
consumption and toothpaste doesn't remove it any better than eating an apple so yes you should totally brush your teeth but not because there's this dangerous residue and now i can't unfeel it the psychological trigger is baked in i can't not feel it and i feel judged because i maybe have this dangerous coding this same dynamic happens today with the 100 billion hair care industry they push all sorts of scary ideas about dirty things lurking in your hair that only their product can fix and they get very rich because of it telling you that you have
grease in your hair makes you feel dirty psychologically and what it does is it turns these naturally occurring lipids or fats in your hair which are totally protective and naturally occurring into this gross feeling dangerous thing and more and more these commercials have these like fancy 3d diagrams to make it feel totally legit and medical there are medical things here like dandruff is a real skin disorder that's something that has real symptoms and should be treated in a real medical way by a professional not by a commercial with a fake doctor showing you 3d diagrams
to sell a product and no this lady is not a legit doctor she's an actor while we're on the point of dandruff and itchy scalps let it be known that dry scalp which is not a skin disorder literally means that your you don't have enough hydration in your scalp is not dandruff but he's scratching his head could be dandruff and yet they share effectively the same symptoms itchy flaky but dry scalp unlike dandruff is caused in part by wait for it shampooing too much drying out your scalp by stripping it of its natural hydrating oils
this was my problem in my 20s i didn't have dandruff i thought i had dandruff because i was shampooing my hair too much and it was drying out my scalp and making it dry and flaky all of this gets conflated when corporations present their advertisements as legit science that's meant to help you feel better but let's just quickly say it like it is the only thing they're doing is trying to sell you a product to make sure that you feel like you need it as much as possible where this becomes totally below the belt in
my view is when these commercials tell the story of how you will be socially ostracized if you don't use their product use head and shoulders every day and this gets to the last point i want to make here and potentially the biggest reason why i made this video i don't care about you shampooing your hair you probably should i you need to just determine that on your own but let us just recognize that we are social animals we live and die by what others think of us we strive to be accepted by the group at
any cost and my big fear here is that we have given the power of what we need to do to be accepted to these big corporations these giant machines who use this psychological dynamic to sell us more of their stuff they have successfully turned hair into a discussion of hygiene and cleanliness and now we talk about this almost as a form of epidemiology cleanliness and hygiene turns into an issue of health and safety which let's be honest brushing your teeth or washing your hands that that stuff is there to stop us from spreading diseases i
haven't washed my hair in five years and there's not some virus that's to pop off my head and go infect my family that's a very strange image head virus there are real skin disorders having to do with the scalp those should be treated seriously but my sense is that we've conflated that we're not talking about health and disease prevention a lot of the time we're talking about beauty and self-perception that's not epidemiology that's personal psychology personal self-esteem and societal standards that feeling of being dirty or greasy who determined that feeling who set the parameters for
that feeling it's not nature it's not epidemiology if you had been born 50 years ago you wouldn't have that same feeling of being greasy it's not natural and even in 2021 if you were born in spain you would less likely have that feeling of just being dirty that drives you to consume more and more of these products which helps you build the nearly 100 billion dollar hair care industry a huge portion of which is owned by just three companies l'oreal procter campbell and unilever which find a million ways to feel like you are dirty you
are undesirable and if you don't use their product you will be ostracized from society just look at these commercials what's wrong take over your head no wait it's it's dry try head and shoulders dry skull care these companies have cracked the code on what drives us and it's fear and a desire to be accepted and this is just with hair this is with a million of these products that tell us that we're inferior and if i'm saying this as a man in this society it is a thousand times worse for women so am i here
telling you not to shampoo your hair no do whatever you want you have a totally different hair experience than i do i'm sure stopping cold turkey like i did probably isn't the right choice for you all i'm asking you is to scrutinize your standards and who is in control of the narrative of what clean even means okay that's that speaking of the psychology of self-esteem in the 21st century i want to tell you about the sponsor of today's video which is better help it's an online tool that allows you to connect with a professional trained
counselor so that you can have therapy but do it remotely i've been in therapy for the past year and a half and for the majority of that it's been remote i haven't been sitting in the therapist's office and i can't stress enough how important it has been for me my understanding of myself and my well-being as a person and as a husband and as a father and as a brother and as all the roles that i play in my life therapy has been amazing better help is not a crisis line it is not a self-help
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traditional counseling which can be fairly expensive and there is financial aid available betterhelp wants you to start living a happier life out today and i am a major proponent of therapy as a an ongoing practice i wish it was more accessible better help is making it so so go to betterhelp.com johnny harris that's better h-e-l-p-com johnny harris and join the over 1 million people who are taking charge of their mental health with the help of an experienced professional clicking that link helps support this channel but it also gives you 10 off your first month of
therapy thank you better help for sponsoring this video thank you all for watching thank you patrons for your ongoing support i hope some of you stick around even though i don't wash my hair all the time okay see ya
