what's up everybody this is Russell welcome back to the show okay uh today's episode I want to talk about something that uh most people don't talk about they don't share uh outside of their own internal company so um and that is your values what are your company values do you have those yet and I'm asking because for a long long time I always thought that I was like values are cheesy why would you do those inside your company what's the purpose of them um I would read people's values and they'd be a bunch of words
I'm like that seems so stupid like I don't want to do that so I fought it for a long time IED clickfunnels we never really had a formal like these are the Core Company values we had vales we had things but was never like finalized and like printed on the wall where was like a thing and I remember uh over last year I had a chance to go to a couple people's offices I remember going to Ryan Panetta's office and he had a big old thing like his value is like on the wall I like
that's kind of cool and I went to um Andy Elliott it's the same kind of thing and then uh recently uh just so you guys know some internal workings inside of clickfunnels we basically took our company we separate into two companies uh just to be able to handle employees and management a whole bunch of stuff differently right um also different goals and focuses and so uh one side of our company is clickfunnels which is the software side and one side is called Prim mover which is the education coaching info product side of the business right
they still work tandem hand in hand but we set separate them differently so now we have two different CEOs two different like all different things right which has been a really really cool move so we made that separation officially started January 1 of this year and then uh the new CEO we brought in for the the coaching side his name is Bill Allen Bill's been an atlas member he's built a huge company he's awesome and we brought him in to be like the official SEO of uh of the prime mover company and one of the
first things he wanted to do was like establish our company values I'm like no company Val are cheesy he's like he's like no you don't understand he's like this completely radically transformed our entire business doing it uh they're they're really cool so we actually did a two-day planning event planning a whole bunch of stuff and then one of them was like my homework was like roughly to figure out what value like what are your values like what are those things and um and again in the past I've always hated Valu I look at people's value
list it's like hard work Integrity you know and those things are all great but I I don't know there's something about like I just they didn't connect with me and I think it's because obviously they weren't my values they were the things I I was focusing on and so I had the last two or three to to think about this for the prime mover company what are the core values want as a company as a you know and but also it beds more than just the company it also bleeds into the community and so I
want to share with you guys for a couple reasons number one I think there's really cool lessons behind each of the values uh which I think you get value from number two if you're looking for Co like company core values for your own company hopefully this will help kick off K Kickstart the exercise in your own mind maybe you can borrow some of our values and number three these also should be can and should be the values of our community as a whole and so I thought um I would share them for those reasons and
hopefully enjoy them and it's going to be a lot of fun okay so that's kind of get planned for today's podcast and I hope you guys enjoy I hope you get a lot of cool um ideas from it and hopefully it motivates you and inspires you so U first off I want to lead with like the name of the company right when we made the separation uh I was like what's the name of the info PRI info the company and um a lot of you guys know I I've talked about this concept of a prime
mover for a while right uh Ian Rand in her books Atlas Shrug and Fountain Head she talks about a prime mover she talks about the prime mover in like in an engine or in a train is the engine that pull pulls everything around right that pulls the thing uh most of her characters are the prime movers if you read out the shrug right dagney and hen HK Reen and like John G like they are the they are the prime movers of society who are changing things right or if you read um um Fountain Head like
roor is the prime mover right there it's the person that's like moving moving societies and moving things um and I thought that was an ion ran term I didn't realize going back in time that like Aristotle I think I actually found something I think might have said before Aristotle but Aristotle talks about this concept of op mover right and when he talks about it he talks about God being the prim mover of the universe and and he talks a lot about it but one of the interesting things he said that I thought was really powerful
is that um God is the prime mover is um he doesn't go in like he's not like moving people right he sets a standard and people moveed towards him and I was like oh that such a cool like analogy so for prime mover it's like for me it's like the prime movers are the people in the world that are changing the world right which are entrepreneurs and creators and like the people that I serve anyway it's like we are prime movers but number two it's like again what's the prime mover do do it sets this
standard that draws people to them right and so I love that like analogy and like and so for our company like with my employees my team like we are the prime movers like each of us have to become Prime movers and um and that's like that's this top level thing right of who we are um so that's kind of where it all began with and then from there it's like you know what are the core values of a prime mover and again these are for my internal team internal company but I think for a lot
of you guys uh who are prime movers like you're the prime mover in your business you're the prime mover your community um like these are values I think that you should think about about and adopt as well okay all right so as I started doing this this values exercise it was tough for me because there were um so many things I started value I started I started making a list the list got really like way too big and I was like I'm like Bill how many values can I get he's like five or six I'm
like oh because I got like 40 he's like no it doesn't work that way he's like got to pick what are the core things he said the the the goal with the values too is like to set this as a standard for the company where it's like uh in any interactions like you can run it through these core values does it fit our core our core values if it doesn't then then we need to change right or if it's like an interaction if you see someone on your team doing something it's like Ah that's not
doesn't fit through the lens of our core values it gives you way to coach and to motivate and to to readjust and realign somebody on your team as well and so um yeah so hopefully these values will help you um for yourselves as well just kind of look at things through this lens of just like okay these are these are the values um and I'm checking the things I'm doing based on these right okay so I'm going to go through these in no particular order other than the way that we kind of uh presented them
to our team today um so the first one and this was tough cuz like initially it was two different values um and then over time uh I I tried to figure out how to put them into one value so the two values were growth and contribution those are the two values I kind of started with right and if you've heard me talk about Tony Robins six human needs like this is kind of where this concept first came to me right he talks about there's needs of the body or or the personality and there's needs of
the spirit right and needs of the body without going too deep there's like there's um variety there's certainty there's love and connection there's Sy if those are the four needs of the body right and All Humans will figure out ways to get those needs all met and I'm not going to go deep into the philosophy of Tony Robin six human needs because this one of my favorite things to talk about and I could and I would love to maybe that's the podcast episode from the other day there are basically two the needs like love and
connection significance are opposites right which is funny and then uh certainty and variety are opposites too so we have we have these four needs and like everything in our life's like based on like we figured out how to get those needs met and sometimes it's positive sometimes it's negative and like that's the first thing that everyone figures that out but after those needs are met then you transition to the needs of the spirit uh which a lot of people never get there but the needs of the spirit are growth and contribution those are the two
needs of the spirit right and so I love that like as soon as you get your body and your personality under control then you can transition to the needs of the spirit which are growth and contribution uh and again that's where I think happiness fulfillment grow everything happens there inside of growth and contribution um and again so growth is like personal development how do you become better how do you how do you achieve more how do you become more how do you do more like like growth is like that that driving um it's a driving
value right it's it's again it's one of our needs like it's one of the needs of the spirit um and so growth is one that I love especially as a prime mover like as a prime mover like we need to be the ones at the Forefront we need be growing and developing and like becoming the person we're supposed to become right growth growth growth growth okay so that's one of the needs of the spirit and then the second one is contribution which is like is like taking your tools and your talents and your gifts and
contributing and helping other people right in expert Secrets book I talk about this a lot I talk about like those who've become an expert right they're they're coming in and they're in this phase of growth like I'm growth growth growth like they're personally developing and then eventually it's like I want to contribute like I'm learning so much and that's when you become the expert and like now you're shifting from a growth mode to contribution right in the secrets of success business is the business about personal growth growing growing growing growing growing then you transition to
the Russell Brunson you know to the marketing uh side clickfunnel side like that's contribution it's like now I'm starting a business so for me in my mind like this growth and contribution concept I think about I talk about all the time like the two important things like we should be growing and developing as Prime movers and then after we we get these skill sets we got to be contributing right and so those are the the two extremes um but I I titled my value for our company we titled growth through contribution and the reason why
I shared that is because um and I'll tell you guys a story so this um in a lot of you on my background as you can tell about from my cauliflower year I'm a wrestler uh it is my core passion to this day like if I could if I could quit business and just become a full-time wrestler again and actually compete at a high level 100% I would do it um as much fun as I have making money and growing businesses um I've never felt more Val like I don't know I I I love wrestling
more so there that's all when all s done like the the feeling getting my hand raised in wrestling match is the greatest feeling I've ever had like Bar None I've never been able to sink it with anything else I love that feeling so I love wrestling um and I learned this lesson so when I was in high school I was I was I was an athlete and I wanted to grow right so I was learning how to grow through like strength training cardio skill sets wrestling mindset like it was this growth phase I loved it
I was obsessed with it right and I grew grew grew so in high school um I was a state champ I took second place in the nation I was an All-American right so I grew to the top echelons of our country like in wrestling right and I remember after my senior year took second place in the nation and that summer my coach one of my coaches Greg Williams messaged me he's like hey uh he's like uh do you want to come coach at a wrestling camp and I was like why would I do that like
I'm you know in my head cocky you know 18-year- old Russell's like too cool for that he's like well I'll pay you $100 a day if you come coach I'm like done because like I was making Zer doar an hour and so I went down this wrestling camp and I was there for five days and I got a coach I got five 500 bucks from but he had me coach these kids and so there's a lot of moves that we're coaching on but for me my the thing that I'm the best at if you look
at like all the moves in wrestling there's a move called the cheap tilt I'm obsessed with that I think it's the greatest move in all wrestling if you ever wrestle me I will hit you in it 100 times doesn't matter how good you are like it's just it's my move I can get on of the best in the world um and so they like hey teach these guys a cheap tilt I'm like okay so I'm I go out there to teach the kids a cheap tilt um which isn't a hard move but there's a lot
of like little Ines I go out there here's the guys I show them I'm like okay go do the move and then what happened is um the kids all went out there and all did it wrong 100% nobody got it close I'm like you guys are so dumb I didn't say that but in my head I'm like they're so dumb so I bring it back in come back in you guys let me show it again show it again okay go out and do it they go out they try to do it and they don't do
it again I was like so frustrated bring them all back in again okay so I get down on the mat I'm like okay this is how it works and so I'm looking at all the move my okay your elbow has to go here your knees got to go here pointing towards the M this is how you pinch your hips this and I started like I started breaking down all of the the pieces to get it to actually fit together right and I had that I showed it the move and I was like okay okay here's
how it works so then the kids went out they started trying again and then they were able to do it like they started actually connecting like okay elbows here hips here right and then they got up but they were still missing piece I brought back in okay well actually also your head's got to go here your arm goes here and so I I kept going back and forth and back and forth like an hour with these kids breaking down the move trying to figure it out and as I was doing that I started realizing all
these reasons that the move actually worked which I didn't even know consciously right I knew from a feeling standpoint because i' done it so many times but I didn't realize and soon as I became aware of it all of a sudden like I was like oh I realized in that in that match I lost so and so CU I wasn't able to hit it it's because of this and because of that like positioning wrong and I started growing again right there Comes A Time In in our life where personal growth we hit a a growth
ceiling right like you growing like you you're growing you're consuming you're learning and you're loving and eventually the ceiling and then the only way to continue to grow is by transitioning to contribution when I started coaching kids all of a sudden I broke through that ceiling I started becoming better in that whole five days I was teaching kids mve to learning stuff and as I was doing as I was coaching people as I was contributing to other people I became a better athlete like it was it was like this exponential shift in my growth okay
and so contribution is the next phase and so the the value I gave our company was growth through contribution okay we should be focusing on personal growth but also like as you guys are learning these things we got to be contributing back to our community to each other to other employees to other teammates like we all need to be growing together we need to be contributing because as we do that as you learn how to contribute and open up ideas and information and stuff to other people that's when you grow the next level okay so
value number one as a prime mover somebody on our team and obviously you guys as well as part of our community is growth through contribution right and again I think expert Secrets is like prob my favorite explanation of it where it's just like you're growing you're growing you're growing and eventually you hit the ceiling and you transition into like all right I'm going to become an expert I'm going to serve I'm going to contribute that's where you break through that ceiling and that's where your your growth becomes exponential okay uh it's it's really really cool
in fact if you want to get scriptural there's a scripture in the book of Moses where God's talking about what his role is and he says that behold this is my work and my glory to bring about the immortality and eternal life of man think about this like god is perfect all knowing all powerful like he doesn't he's not going to get smarter he's not get more powerful but how does he grow he grows by giving us Glory like when we become better right that's how he grows um and that's the same thing grow through
contribution like like as we start helping other people and they become better that's how we grow as well like I don't know that makes sense but it makes total sense in my head so value number one is growth through contribution okay value number two uh this one actually came from Napoleon Hill the man uh if you've ever read his book law of success which is a huge book set or through Think and Grow Rich both are amazing um or any of his books honestly he talks about these these laws of of success over and over
and over again um but one of The Laws of Success that he talks about um and I'm going to pull up the actual definition here so I can I can make sure I I quote it correctly um but he talks about this uh this concept and then I I took the concept and I added my own uh my own kind of name to it but um this is the concept he says you have to this this is the law of success it says build a habit of doing more than you're paid for okay build a
habit of doing more than you're paid for now in the book thinking Grow Rich he's talking about how to make more money right so he's talking like about always overd delivering right always do more than you're paid for so someone pays you you know for this job do that plus more and says if you always do more than you're paid for eventually get paid for more than what you do right like that's the principle That's the Law of success right um and he talks it's funny because n Hill like he's he was big into nature
he's like think about nature like nature always overd delivers right he like the tree this big huge tree has all these apples on it right and there's enough apples and stuff for the tree to produce but it drops all the excess and then from there more trees grow more things and so like nature always overd delivers in everything right um uh and that's how the whole ecosystem everything works and so for us it's the same thing like we have to be overd delivering um and so the again the concept of nley Hill is build a
habit of doing more than you're paid for now this is not just tied to like a salary though this is in every situation in life right if the value is always overd deliver that's our value always overd deliver right and it's about it's about doing more than you're paid for so think about this in every interaction you have with somebody I think about with my wife right when I hang out with my wife um if I'm in that situation and I'm just kind of doing the bare minimum we're gonna have a minimum marriage or it's
going to fall apart right if I come in that relationship I'm like how can I overd deliver of my wife today right when I'm overd delivering the marriage blossoms it grows right if I'm working with an employee on my team right if I'm figure how can I overd deliver this person every interaction every Conta every time I talk to some if I can overd deliver in that moment what happens right the relationship grows it blossoms I'm talking to a customer I'm talking to a coaching student or someone on my Mastermind like in every situation I
got to figure out how to overd deliver when someone buys coaching from me right how do I overd deliver at the coaching program how do I overd deliver in the course how do I overd deliver in social media like every interaction if I focus on like doing more than I paid for right overd delivering in that situation that situation everything will grow from it right so that's the concept we got to start thinking through is like how do we always overd deliver um and this is true again for employees it's like if you're getting paid
for this but you're doing this eventually it's like man this person always like crushing I look at the people in my company who have risen the top echelons there people who show up every day they're always overd delivering where it's like man if this person left I would be screwed right like that's the kind of value you got to deliver uh at every single level um and so that's the next value is always overd deliver again this is true in every situation as an employee as a contractor as a as a you know in as
a as a husband as a as a parent as a kid as a like in every situation in life it's always overd deliver right whenever I'm in any interaction with somebody how to overd deliver um I think about this you know again this is the value for our Core Company so I'm try telling everyone from the very top down to the support team like sport team when you're answering someone's ticket it's not just an answer to get done with like how do you overd deliver every single ticket ticket after ticket after ticket if you're always
overd delivering like it changes everything right and so that's kind of the concept um this podcast I'm trying to overd deliver right I'm trying to put more effort more energy how do I overd deliver so if you're going to dedicate 30 minutes your time to listen to this there time you're like holy crap I got that from Russell in 30 minutes for free like imagine if I go and buy the next thing the next thing like where's he going to overd deliver here over here and so on and so forth right so always overd deliver
uh is value number two okay you guys good with that so far so number one growth through contribution number two always overd deliver all right let me transition now to Value number three so this is one that has to do with how we do our work um I call this value funnel hack first and this is the reason it's funny because like when we launched the clickfunnels community a decade ago I taught this concept of funnel hacking and um I still remember a night so we were um so when we first built clickfunnels it was
me it was Todd Dickerson and then we had another co-founder named Dylan Jones he's one of the most brilliant guys I know and I remember we were all we all flew out he Todd and Dylan flew out to Boise we're in our little tiny office working on clickfunnels and remember Todd was coding doing all the the genius Todd stuff and then Dylan was doing the UI design and stuff and I was writing copy right and so what I was doing is is the very first step I'm trying to write copy for the clickfunnels launch right
and so I'm going through trying to figure out um like the scripting and the the vssl what I'm going to say and all that kind of stuff right so what I'm doing is I'm going back and um I'm literally pulling every single vssl I can find every single software funnel so I'm funnel hacking I'm finding all these things I'm listening to sales videos I'm listening to things and so like I'm going through this whole concept and I remember like I don't know three or four hours it was probably probably two o'clock in the morning we're
three or four hours into work and then Dylan uh again one of our co-founders and Dylan by the way is the one who built the original clickfunnels editor I did original clickfunnels UI like he's brilliant and he came over to me and he's like he's like so what are you doing so I'm like oh well I'm writing copies so I'm trying to find as many examples ahead of time so I have my swipe file I'm going to work off of I was funnel hacking right he said he's like so interesting he's like when I do
my design I'm the same way I'm like really so I walk over to his desk and he shows me um he's doing the UI design for clickfunnel he's doing the UI for the editor stuff and what he is he's on I think it was dribbble.com D rib bbbl e.com which is like this Marketplace for designers and he's looking at UI design and like layouts and stuff and he was doing the same thing I was doing but he was doing it over there with UI and he he had like funnel hacked a thousand of things and
from there from the funnel hacking then he started creating uh the UI for click funnels UI for the editor stuff like that right and I think what most people do wrong in business as a whole um is they try to just be creative let me be creative right like no no no stop okay there's another this almost became a value but it didn't quite fit in so I I'm weaving it into funnel hack first but another value that I had initially was like Money Follows speed like we have to move quickly Money Follows speed Money
Follows speed right and so if you think about that if you're going to go and like start from scratch your time from from beginning to execution is long right instead what I want to do I want to figure out what's the best practice what's work today right now and I'm going go through everything and then build take that right we're working off the shoulders of giants right we're taking all the stuff that's been done the past and we're building from there so we're funnel hacking first okay a good example is emails um we had an
email copyrighted for a while and it's like every time you do an email you you this person uh to be vague this person would go and they write a whole new email and they' like here's the email like do you approve it I'm like I'm like it's all right but like I'm like the thing you're promoting we like I've written emails for this eight times in the last 10 years I'm before you ever write an email to promote the thing like look at what I've done in the past like go look at every single email
Russell ever wrote to promote this thing or something similar if it's a webinar go find every email campaign where I've ever promoted a webinar go look at them all right look at them all dissect them figure it out and from there write email now you're trying to reguest what would be the best way to get somebody to buy this product like I've I have done this hook thousands of times we've we've tested it we have perfected it like like always go funnel hack first get the data first and from this like man this EMA was
great so I'm just going to tweak the headline a little bit here and I'm not touching anything was like cool that's the bet that's that's the right response it's not like oh I was creative I built them what do you think like what why would you do that okay I think that's in all areas of life like again um from HR right HR it's like uh is people come like here's a whole bunch of different ways to do things like what do we do in the past like like we have not this is not the
first time we thought through it or what company we're modeling how do they do it like like don't try to like reinvent the world from scratch it's like finding out who's already done this and that becomes the Baseline that's where we start from and then from there we work we work and build something amazing right we can do we can be creative but the creativity is built on a on a foundation of funnel hacking right we funnel hack first and from there we go and we grow okay this is true in all aspects one of
my um one of our partners does a does a bunch of uh video stuff and he always tells me like before I create a sales video he's like and he's the one that does all the big fancy like funnel hacking ey trailers like those things he's like I go and I watch a hundred trailers he's like I'm looking for inspiration from a whole bunch of different places and then from there I get the mindset like okay now I've seen like what's possible and like like my mind was stretched and grown and now from there I
take what I have and I can build on top of that that I can add my creativity and add my sprinkles in but he's like I'm not just starting and he talks about he's like he's like I got to find four or five Inspirations I like the most I'm looking at those as Inspirations that I'm remixing it on top of it right bands do this music does this right like people aren't just inventing music like let me think of a just do a c and then we'll do it an a right no it's like they're
finding inspiration oh here's music I love how they did the Riff here I love how they did this I love like the flutes and the things and like okay let me go and from there based on like funnel hacking first I'm going to build something that's going to be my version but it's going to be it's going to be based on these these principles right and so always it's like if Money Follows speed then we have to funnel hack first funnel hack first is the value in every area every Department every Everything funnel hack first
that's how we're going to beat people to the Finish Line because we're not Reinventing the wheel every single time we do something okay so that is value number three okay we got growth through contribution always overd deliver funnel hack first now we're moving to Value number four and this is one um this one it's so powerful so simple it's so hard to do um but yet it transforms everything this is based on a book written by Joo uh Joo spoke a fun hiking live uh 18 months ago and I had him come and speak on
one principle that I cared about which was extreme ownership okay and if youve hav if you haven't read extreme ownership yet it is probably one that it's just it's so simple and it's so powerful and so good and Joo is a is a military dude he talks about how in the military like every situation you have to like if it's something doesn't work it's always your fault right and I remember reading this book addition like that's awesome for military but that's not true for me like that guy screwed up that person screwed up they did
it wrong like all those kind of things right and after reading the book and then hiring him and paying him and for a ton of money to come speak fhl and just like giv this ingrained in my head I was like okay if I'm going to be successful I take extreme ownership over everything right if something's wrong in my marriage it's so easy like oh well it's because of that person it's because of them right no no no no if something's wrong in your marriage it's because of you something's wrong with your family it's because
of you something's wrong in your business it's because of you something didn't go right on the product launch it's because of you something like and yes it's so easy to point outwards it's it's it's so easy to point outwards right but the reality is even if you're pointing outward like it didn't work because of them okay well that's your fault it's your fault either you got the wrong person or you didn't train them correctly or you didn't get the right tools you didn't give the right resources you didn't give enough background information or like there's
something wrong and it's always you okay and the reality is as hard as that is to do because it's like man I blew up I screwed up again I screwed up again I screw like as hard as that can be it's also very empowering because if it's their fault I can't do anything about it right but if it's my fault it's like I can actually do something about it okay what can I do different how can I change my Approach how can I change the inputs how can I like I it opens up a whole
world of possibilities when you start pointing Indo and you take extreme ownership over the concept right um and so that's the key um and so in all aspects of business right it starts with you as a leader okay you as the prime mover of your business of your community like you have to take extreme ownership initially okay you take extreme ownership first and what happens is as you start doing it then your team will like your your managers and then the employees but you have to like building a culture of extreme ownership from the top
all the way down to the bottom and that is one of the keys if you if you don't do that that's where everything kind of starts falling apart okay so EX extreme ownership is um is one of the values um and it starts with you taking extreme ownership focusing on it and really focusing there okay uh and then trading your team through that right your employees everyone else in your team like if they're not taking extreme ownership like again it becomes a value where someone comes back and like like oh I tried this thing but
so and so like the affiliate over here or the email thing or like they're trying to blame something else like okay I understand that but what's one of our core values extreme ownership like you have to stop you have to stop pointing the finger like if it didn't work it's because of you something that you didn't do in the process is why it broke okay and there's only you can fix so figure out like what did I do wrong in the process how can I fix me if I can fix me then there's a shot
at it fixing the outcome but there's no way pointing at somebody else that you're ever going to fix the outcome it's impossible okay so extreme ownership from the top to the bottom uh which is such a good solid value for any kind of prime mover all right you see as I'm going through these now I'm like I love these values because these values for me are like yeah like I I don't get tattoos but if I did I would tattoo these to my face all right value number five this one is really cool this one
um I wanted this one because this is actually value literally in almost every religion of all time it doesn't matter what religion you are in fact um it's funny I was talking to my team about this I'm like I actually have a paper somewhere that has it I looked over and it was on my desk so uh the value is the Golden Rule you guys know the golden rule is doing to others as they would have them as you would have them doing to you right the gold R very simple and you think about this
like back in the day um this was a big thing in fact even Napoleon Hill 1919 he launched gold Hills Golden Rule his whole magazine was based on this one principle which is following the Golden Rule um uh tons of authors back then and uh wrote about this uh this concept of the golden R was like a big thing in the thought mindset of people back in the early 20s nowadays you never hear someone talk about Golden Rule at least I don't do you ever hear people talk about this yet it's like the core fundamental
principle of all faiths and so right here this little piece of paper I have it shows the golden rule in a whole bunch of different religions some of the religions I've never even heard of um and this is a partial I found another one later had had even more but almost every major religion on the planet has some form of the golden R so I'm going to read a couple so you guys see like this is a universal thing right um uh okay so I'll start the top first one says brism brah I don't know
that religion but brah ISM and this is their version of The Golden Rule it says this is the sum of Duty do not unto others which would cause you pain if done unto you boom okay that's in their scriptures next is Buddhism okay here's buddhism's version hurt not others in ways that you yourself would find hurtful boom Golden Rule all right confucious ISM I see that right confucious ISM anyway I might said it wrong is uh here's their version is there one maximum which ought to be acted upon on through throughout one's whole life surely
it is the maximum of loving kindness do uh do not unto others what would not have them do unto you boom okay next one tosm regard your neighbor's gain as your own gain and your neighbor's loss as your own loss boom here we go Zoro tranis I'm sure someone of my list is is a follow that faith and you've got it as well so there you go that nature alone is good which refrains from doing unto others whatsoever is not good for for thyself okay Judaism here we go uh what is hateful to you do
not un your fellow man that is the entire of the law all the rest is commentary okay Christianity all things whatsoever you do uh that men should do to you do you even to them for this is the law of the prophets Matthew 712 he at Islam Islam says no one of you is a Believer until he desires for his brother that which is he desires for himself boom so every Faith every religion has some version of The Golden Rule and it's something I think we need to bring back into the mindset so do to
others as you would have them doing to you every situation right I need this value so when people are like interacting with customers or employees or whatever um it's like how would you want to be treating the situation right you spit a support ticket and you're stressed out or something you know or the person like comes back and like doesn't give you the full answer just gives you that like kind of pushes you off like like that's not how you want to be treated you want someone to like give you all the answer all the
information like help give you resources and like hook you up or do like whatever that is right so like that Golden Rule is like how would you want to be treated if someone sub submitted sport ticket to you or if you got if you're submitted a sport ticket like treat that person the same way You' want to be treated right you're on the phone with someone how would you want to be treated like that's the Golden Rule right um you meet someone at event you meet someone live at thing like like in every situation right
how would you want to be treated okay the Golden Rule like that's the the value I wanted everyone to have is just like making sure that when you're when you're working with somebody or talking to someone or connecting or whatever that is any points of interaction with another human that when you're looking at that interaction you're thinking about okay how would I want to be treated in this situation okay and I also people this like as well like you think about in in my company like I started this by myself 20 years ago right and
so everything that's grown like everybody who's we've hired and building a team like they're an extension of me right in in theory so a lot of it times it's like also it's like okay who's the person that I'm working for like how would they treat someone in this situation like if you don't know it's like well how would Russell treat them I've had a lot of times where we've had employees who would go and they'll snap at somebody I was like like you're an extension to me I would never do that how would you talk
to that person if you were me like thinking about that right I think all those things weave into this Golden Rule just like do to others you have them to do to you but then also it's like um you know the people you're working for or working with it's like how would they treat some in this situation like I need to match I need to sync that I got to funnel Hack That and model it in my life as well look at that we're we're taking values and we're funnel hacking and we're weaving them together
so okay that's number five and I got last one last value I'll share and we'll be done for this episode and this is one I got a really cool story about so when I was a kid in fact it's funny we did a a viral video on Facebook we had actors act this whole thing out hired Jay J shed's team I think built this for us and launched it way back in the day it was really cool uh to kind of they act out this whole situation but this is the thing happened when I was
a kid I was a kid and it was a Saturday morning and my dad gave us all of our chores to list and my chore was to go clean the car so I go down in the car and I'm you know I'm a typical young kid I'm in there vacuuming doing stuff down like okay I'm done I want to go play I want to go play basketball I'm like Hey Dad I'm done he's like he's like are you I'm like yeah come check it out you can see it's done and my dad stops for the
second he's like will you proud of it and I was like well um I don't I mean I don't know he's like well if you're proud of it then you're done but if you're not proud of it like go keep do it until you're proud of it so I was like okay so go back down like okay am I proud of it I'm like well all right I guess I didn't I didn't clean that well so I'm like I'm going to vacuum again I'm get all the cracks I'm get all the crevices I'm going do
everything you know and so I spent more time effort and made it really where it was good I come back okayy Dad it's done can I go play basketball I's like were you proud of it I was like well yeah but well okay let me back so I go back in I'm like okay I keep looking I'm like okay well there's fingerprints on the Windows there stuff like that so I'm like washing the windows get it clean and so I do this to my dad three or four times going back and forth back and forth
and finally last time I come back I'm like Dad the car's done play basketball he's like you proud of him like yeah I am it's like cool if you're proud of it then you're done and I remember like there was like this impact it hit me I was like whoa he didn't care like it wasn't what he thought it was like was I proud if I was proud of it then I did I did the work correctly right so our six value we created is called work until proud right like when is the work done
it's when you're proud of it if you're designing something you're writing an email you're you're working like whatever it is like when when all said done when you do the work you're supposed to do here inside of our company or inside of your community whatever it is like you got to work until you're proud and if you're proud of it it's like congrat you're proud of it cool all right if you if you're proud of it AR proud of it good you know go for it and so um that's the that's the the standard at
what we look at like when work is done when we're proud of it we can look at like I created that I'm proud it turned out really really good I'm proud of that therefore um it's finished like that's the that's kind of the the last value here we had for our company so let me share we got these are the again the six values that us as the prime mover company are going to be focusing on an embodying side of our company it's also the lens that we look at everything right situation something like doesn't
feel right it's like why does that not feel right it's like oh it's because you know we're not using the golden rule or hey that person's not taking extreme ownership or hey that person's not overd delivering like like all the everything comes through this lens of those things right and so these are the six values you created number one is growth through contribution number two is always overd deliver number three is funnel hack first number four is Extreme ownership number five is the Golden Rule and number six is work until proud so those are the
values that I'm very proud of here inside the prime mover company um I think that uh I think they embody like what I believe it embodies like what I've tried to do from the very beginning and I think it gives my company and my team like a framework to look at I'm hoping also that I've shared this publicly with you guys that it's giving you as a community something to look at as well like values that us as a community can embody that we can look at you guys can be doing with your own audiences
and your companies your communities as well um and I also want to recommend you guys figure out like what are the things that you value the most for your company and actually sitting down and doing the exercise and figuring it out like what are the things you want to value and get your team on board it was really fun today we did the meeting with our team we we proposed the values and everyone was on fire got messaged like that was the best meeting ever I was like wow how interesting um in the past I
remember in clicks we never focus on the values because I was like we all should have good values like this just be good people like that's the value right and it's good when it's a a handful of people but as you grow it's like you got to have standards for people to look at right what are Prim movers what Aristotle say right we set a standard and we draw people to us and so uh for us as Prime movers of our communities our companies our whatever it is like we are setting the standard and drawing
people to us if they don't know what that standard is it's hard for them to to follow and so this is me planning the the flag uh for the prime mover Community from our company for our team this is the standard I am setting number one is always going to be like the number one person growth through contribution number two I'm always going to try to overd deliver number three I'm always going to f La first number four I'm always to take a stream ownership everything number five I'm always going to practice a golden rle
number six I'm going to work until I'm proud and by doing that I set the standard and everybody else on our team Rises to that and I hope this is valuable for you guys I appreciate you guys thank you for listening to the podcast if you enjoy this please share with someone on your team share it with your staff your employees your family or friends anyone it would mean the world to me um again I uh I am enjoying this new version of the podcast hope you guys are as well if you are let me
know and please share with more people I appreciate you all thanks so much and I'll see you guys on the next episode of The Russell Brunson show
