you're not really being transparent I'm going to talk crap about Joe behind Joe's back but in front of Joe I'm not going to give him any of that real feedback and so transparency as a core value is like ah it's uncomfortable I hate it when I have to be transparent I really do I'm like do I really have to tell this person that the presentation that they made was not very engaging and I saw a couple people sleeping in the audience do I have to give that feedback I kind of do and as a core
value if I'm like man if I'm wrestling with this I'm like if I am transparent I'm going to give that person feedback not to make them upset or to hurt their feelings but to share with them hey this is what the response was and then here's how we can work together to make a different impact and to change something and go in a different direction