I got a quick question for you would you agree that finding the right Amazon product is probably 80% of the battle when it comes to a successful Amazon business if you said yes I agree with you now there's a lot of tools skill sets strategies even gut feeling when it comes to finding the right product but I believe one of those things you need to know before finding your product is what not to sell so in this video I'm going to break down 10 terrible ideas of products and why that way you don't make the
same mistakes I've seen others make as well as myself make because there's a lot of products out there that may look great but there's sometimes hidden things in these products they are actually huge red flags and if you fall for the Trap you're going to be in trouble in about 10 seconds I'm going to hop my screen and show you these 10 terrible ideas and why but before that make sure you guys hit that subscribe button that way you keep up to date on everything in the Amazon FBA space starting with product number one we
have anti- wrinkle straws now before I start this video got to say there are a lot more products out there that are terrible ideas these are just 10 that I see over and over again that might be relevant to you and there's some common traps here that apply to more products now this first one I got anti- wrinkle straws now we see this one getting 500 plus sales per month 400 here 200 here then if we click into here it's doing about $113,000 a month here uh current star rating is 3.9 we see what these
are too uh these are just like extensions to straws so that people with like lip filler uh worry about wrinkles around their face they're drinking this so they don't have to you know squeeze their lips here we go down here to the BSR I'm using helium 10 link down below if you guys need it but anyways we can see this BSR dropping down here which means their their sales velocity is picking up the lower this is the more sales they're doing here on Amazon so it looks like everything's okay here right and these products end
up being the biggest traps I did the exact same thing with fidget Spinners you know five six years ago wasted about 5 6K on here but this is what I call a trendy product something that's really blown up on Tik Tok getting a lot of push everything like that now you may think you're early to this 157 reviews 3.9 out of five but the common trap here is that if this is a trend everybody's seeing this that everybody is going to be starting this product as well it's really easy to manufacture it's very simple low
price you know high price point what's going to happen in about a month two months 3 months it's going to be 50 to 500 new competitors all selling the same thing here it's going be very hard to differentiate as well just the fact of how simple it really is so something like this I believe is a trap product where maybe you do well for a couple months you got this early but in 3 to 6 months the trend may be over but if it does keep going what's going to happen is a price War so
we're going have to drop this to 15 then 12 10 and everybody's making 60 cents a product here and you're using all this PPC advertising to fight for this so to me this is a trap product where it's too trendy it's very hard to differentiate and I've been a victim of these trendy products but I tend to stay away from these because I want something I know it's going to be sustainable for a year two years five years down the road that can build as an asset and not just be done after two months here
now that one person out of thousand who sell this yeah you're going to come back and say hey cam I did well well you're the lucky 0 0 1% just like any of these products here going on to number two though is paper products now everybody likes paper products we got craft bags we got coffee cups we got tissue paper now there's a ton of different paper products out here the biggest trap here is these are Commodities right if you don't have the lowest price with the biggest pack you're going to lose we don't want
to play that game we don't want to compete with Dixie and Hefty and all these people that you know say we'd have a 30 set well next month someone's going to have 50 set then next month someone's going to have a set of a 100 with cups and straws and things like this when people don't care about branding I call these commodity products on Amazon yes there's a little gray area of what you could call that you can call that you know pretty much every product on Amazon but these products where people don't care about
the branding you can't really differentiate and people just want the lowest price with the highest pack these are trap products in my opinion I know they're easy to start usually when something's too easy to start that's a trap product from the fact that if everybody can start it brand new sellers on Amazon can start it you're going to get 5,50 00 new competitors pretty quickly if the volume's there and whoever has lowest price most reviews and kind of takes over the market first there's only like two or three winners out of you know 2,000 you're
most likely not going to be one of those winners so I'd say paper products you stay away from it's not worth it and in my opinion it's a terrible product idea on to number three here we have silicone baby feeding set and overall this the silicone Market is overhyped too easy to start everything like that now a lot of these examples I think some of my clients are going to be upset at me because some of these ideas they've had and I've told told them no uh cuz we personally check product ideas before you bring
it to Market so I get a lot of experience of people's lists product ideas things like that and when I see people bringing me the same exact ideas over and over again that's usually a major red flag and this is one of these products silicone products super cheap easy to manufacture so everybody wants to start them here we can see the search volume is 6600 here about 7,000 really boomed up here now if we didn't get in like right here we're not going to really have a chance right people have already established reviews people at
690 here we go down 3,000 here 13,000 here 2,000 here now okay I'll just make a set right a really cool set well if you're not bringing drastically different value as well as looking drastically different you're not going to beat out the 13,000 review people the 3,000 review people they're going to win they're going to dominate the market and again just like I said super easy manufacturer you're going to get a lot more competition with this type of product number four this one's a little boring but I still see people falling for this trap do
not start water bottles on Amazon just because you put a cool looking logo on it with a Cool brand name people are not going to want your water bottle okay water bottles now are about big Brands about going viral about status almost they're almost becoming the new handbag for women I don't care if your water bottle has lemon infusion in it or some type of new method if you don't have a big branding budget you can't make it go viral on content you're not going to succeed here now I know some of these people are
going to be like oh Cameron we know not to start water bottles but I still see it over and over and over again okay the only way these products work is if you have a following and again going back to the anti- wrinkle straws if you can't make content like Tik Tock content things like that to drive your own traffic you're not going to succeed there so please don't start water bottles I think that one's self-explanatory here on to the next one here so I see this one over and over again as well so these
Stone mats these self-drying mats as well as some other products with the stone mat again another kind of trendy material that's kind of cool again what do we see we see things that all look very very similar so how do you stick out here I wish it didn't matter on Amazon but it does when you can't look different even if your product is 10 times better but it looks the same if they have 2,000 reviews you have five reviews it doesn't matter because without that social proof people do not know it's better so if you
don't have a revolutionary idea for a type of product like this it's not going to work out another trap to put out here when you see consistently you know four stars four stars four stars four stars out of five even some Fields with three and a half Stars usually it's a type of product that no matter what no matter what improvements you can make people are never going to be satisfied with it whether it's a utility thing or the product design just doesn't work when you see that it's usually right for manipulation people will steal
old listings get 10,000 reviews sell a quick you know 10,000 units then the reviews fall down to three and a half stars then they'll repeat the process so when you see something with lower and lower view counts and nobody has over but it's selling high it's usually a field or me a red flag to me to avoid these types of products because no matter what customers are never going to be happy you're going to get a lot of refunds you're going to be playing with competition ition that don't play by the rules on to number
six here bamboo plates okay so another kind of commodity here where whoever's got the biggest pack the best pricing they're going to win here now it's cool it's sustainable everything like that and this goes for all bamboo products if you're not early in these material shifts you're not going to win now one thing to build off this if there's other fields that could be used with bamboo and they haven't been disrupted yet this could be a good angle into that market okay so we know people love this sustainable eco-friendly route okay say there are Forks
out there already Forks here but just use this for an example they say there's Forks out there disposable Forks but no one's done bamboo yet okay that might be an angle but when we're that late into these types of product changes these material changes you already see established people in that field stay away move on essentially if you're not the industry changing standard you're not going to win out in these fields on to number seven here Ziploc bag organizer now this one I've seen over and over again people have come to me with this product
started they can't figure out why it's not selling well it's because there are dime a dozen so if you've seen this product yes the metrics look great on this but I would avoid this is something too where you know the Main Kitchen kind of Decor is probably clean modern looking maybe black maybe wooden here there's not really anything you could do to this product to make it stand out again you can make one that's just better overall but if you don't look different it doesn't matter okay we see this over and over again we see
the same products over and over again when you see this and you can't change it up and you don't know if there's a Decor design that's missing here which in kitchen it's it's very limited of what can go on here then I would stay away here again we see this same design over and over again cool get a black white brown here 71 reviews 3.7 Stars okay not a great look we see prices all over to $15 $40 $23 when you see that kind of swagu going on swagu I don't know if that works there
but if you see that kind of price changes all over the place here that means there people are fighting for this right they're trying to lower the price get as much volume as possible to make this work that means the price War has already begun you want to avoid that at all cost right when you see a high stable price across the board that's usually a better Factor but when you see prices all over the place means people are getting desperate people are trying to shake other people out people are just trying to get a
sale here or there just to see if it could work or they're just desperate right another one I see time and time again disposable stemless glasses okay so this is something with high search demand if you get the right keyword I didn't pick the right keyword but again another commodity that if you don't have the lowest price the highest reviews and the biggest pack you're not going to win okay so another commodity here really easy easy to start and when you're going into Fields like this with a lot of competition oh maybe I can drive
traffic this is a product it's not sexy you're not going to be able to drive external traffic with this type of product that's why I'd say even the anti- wrinkle straw is better than this product even though it's more established not as trendy this has a lot higher volume but at least with that it's kind of trendy it's new if you had the Right audience on Tik Tok or Instagram if you made the right reels the right ads you can get attention it's kind of sexy it's kind of new these products aren't sexy same with
craft bags same with paper stuff same with coffee cups so I know for your first product it's easy to start something like this but you're not going to have a good time you're going to end up failing losing money you might as well put an extra month of working in product research and find something that actually can be niched down branded add value to look different in the market and provide a different kind of value proposition for that product under number nine here I actually got a Bonus I'll have a number 11 here for you
guys as well if you wait till the end but number nine is underbed blockers for pets okay so this one I've seen over and over again but what this is these little guards to keep pets out from underneath in this one I've seen unfortunately over and over again people have tried to make these it's just something that never works just because of the complexity of different bed types different couch types different lengths how do you fasten it down and we see that with you know three stars here or I guess four stars here but three
stars here three and a half Stars here three stars here so no matter what people cannot get this product right and yes I I see some four and a half four and a half here but they have 17 reviews these are brand new products so another tidbit to know here if you see products on a very high search demand with 10 reviews you know 17 reviews 10 reviews that means people are cycling in and out that means other people have been here a little longer have given up and so the new people get a shot
with a higher review count because they just started it's easier with a Vine Program giving away products for free to have a high star rating but eventually when they get to 100 reviews it's going to get down to three and a half stars and they just keep cycling in and out on these higher demand products too it can also be a sign that new competition is entering so you don't see a hierarchy of reviews on the top Search terms that could be a red flag for these typ of products on number 10 here we have
faux plants I'm not sure how to actually say this one but I've seen this one over and over again this kind of fits in the home decor area for me where we have so many different types of plants you these fake plants and so people have a certain type of plant they're looking for or a certain design for their home they're looking for this makes it extremely hard to advertise for because they all look different right these three sponsored listings right here all different that means when you pay for ads you're going to have a
lot lower click-through rate a lot lower conversion rate it's going be hard to get consistent sales when you first start you see this in all home decor areas just the fact of some people like One Design but not the other your sponsored ads to kind of rank up on keywords is much harder than say like a lemon squeezer right they all look the same so you're from the front the price is good since you look like everybody else at least people know if it's right there they're lazy don't really know or noce sponsored ads they
just click that one it's good price just get that it's easy it's on top of the page click here but with stuff like this people are looking around people are actually like doing some window shopping to see which plant they like the best now I bring this one up because again I've seen this one over and over again it's never worked out I've seen sales metrics behind this product just one of those products if you can't start 17 different variations be it for the long run know your advertising is not going to go well you're
just never going to catch up with the competition on to bonus number 11 here gift baskets now I see a huge push now there's tons of niches of gift baskets of course you know Father's Day Mother's Day get well soon baskets to me in the Amazon space this is overplayed overhyped there's too many people getting into them they're hard to put together as as far as manufacturing because you you know you try to get different brands together or you're putting your own products together you have to work with six seven different manufacturers to put a
basket together so to me if you can't provide tons of different variations of baskets really figure out what the crowd wants whether that's like lavender gift baset here for spa or some scrubbers with coconut oil whatever that is down to tumblers now this is something that's overplayed and I believe the people who can put actual Brands together are going to dominate the top five spaces and kind of push everybody out and we can't get that type of license SC if we are just kind of a nobody who's just getting our foot in the door so
that was 11 products that just stay away from they all have common themes trendy non- brandable price Wars terrible review ratings across the board something you can't push external traffic to as well for a lot of them and metrics that you see on helium 10 or jungle Scout that all look pretty sexy but in reality they are not you guys see these common traps too in some other products put those down below otherwise hit that subscribe button and we'll see you in the next one goodbye
