[Music] it could all be so simple but you ra make it [Music] Harding you is like B ble and [Music] so I have some pretty big news reason I went to Spain is I actually just sold 40% of my eyewear business to my business partner gadji is a company that I start 4 years ago we started making blue light blockers basically every two months I throw it up on my story we sell out we order more stock and earlier in the year we started making sunglasses once again I just found it so difficult to find
glasses out there that fit my shape and then just over all fit my aesthetic so I'm very excited to announce that not only have we restocked the G1 sunglasses in all three colors they've been sold out for the last couple months but we have also finally released four more shapes the G3 the G5 the g7s and the g9s so they are currently in production they're going to be done very shortly so what we're doing is we're launching a bundle for summer where you can save about $150 when you buy two sunglasses you're going to get
the third one for free and we're going to cover international shipping and any tax handling you know how it is when you order stuff from from abroad as well as that we're also throwing in something special for you I'm not going to tell you what it is but a little gift from myself and my business partner and when you check out you can go ahead and check the delivery times it'll be about roughly 6 weeks or so so yeah if you want to get your hands on the G1 sunglass that have been sold out as
well as our new other shape and get about $150 discount go ahead check out the new gadgy website the new branding I'm honestly super excited about this you guys know that I've been into fashion for as long as I can remember and there's a bunch of clothing brands out there but just when it comes to sunglasses I genely feel like it's an underserved space and most of the glasses out there like $400 $500 for no reason so go ahead check the link in the description let's get into today's video Hi how are you nice to
meet you yeah this is prop production right Alex Bro we got step it upo okay so you said help the price right you can help me carry the bags bro have you seen how much GE around you wa can you just explain what's going on who are we with uh we are with Alex Hawkers who started a little company called Hawkers uh about 10 years ago actually and scaled it up from 0 to 100 million a year within 3 years sold the company company is still around still wildly successful we're looking to take gadgy very
seriously this year for a small low seven figure company to something big and also you're extremely extremely extremely humble and I know you don't really like to talk much about yourself uh or your accolades or your accomplishments so I think just from my perspective it would be fun today to kind of chat about what it was like building Hawkers to $100 million run rate in 3 years selling it what it's like selling a company once again I know you're way too humble to ever discuss these things publicly but I mean when I I try to
avoid it yeah you know when when your companies doing $100 million a year you can people can kind of guess point is you don't need to work your kid doesn't need to work your son's son doesn't need to work and you know that's how old were you when that happened I was 29 like that's to have that happen in your 20s is you know it's insane so uh they [ __ ] you bro yeah so D we're we're about to run it back yeah so we work together with Hawkers no he was was telling me
earlier about the whole campaign how it fit in with the album yeah it was a really really fun it was cool I yeah sometimes I don't like working with BR but I love I love working with hkers which one looks better it's a it's the same frame right just color frame yeah yeah what do you like what one let me see the other I think that one the black one yeah yeah that's cool so I do like it I do like the the shape size I was telling him like it it was easy working with
you because you know that we work with a lot of celebrities and know you were my favorite always like just don't tell anyone else I love you Alex I love you how did the whole cake thing start um started like 14 years ago actually yeah just this silly idea that turned into a tradition yeah and now I just do it every show and take like over 20,000 people it's you have a spreadsheet with uh how much money do you spend on cakes um that's that's the promoter not mine yeah I remember I made him a
promise that at the moment I made it I didn't think I I could like actually uh deliver what was the pr know you told me if you sell all the dmac sunglasses then you have a deal I say okay 100% And I came back to my partners I say okay worst Cas a scenario we buy them and then we keep them okay no but we saw them like super it was easy so basically like I designed all these diock sunglasses and we didn't know how to sell them so we're sitting on a surplus of diok
sunglasses there's thousands of them yeah like yeah like we made too many basically and I was like I'm stuck with this and then he's like I have a sunglass company I I want to work with you I'm like sell the demok sunglasses we got a deal yeah so I was like how' you do it I just on Facebook ads dude like yeah we S have a website like we do everything 2015 2016 2013 no way yeah Christmas 11 years ago Christmas 2013 you look exactly the same I know right I always tell everyone I didn't
age I know why seriously you look exactly the same I'll tell you my routine don't [Music] worry it's been around for like four years yeah but um yeah Alex just recently invested in it yeah it actually initially started as a blue light blocking glasses like I was very into like my biohacking stuff but you know like a lot of the frames out there are very intense like you can't do it date night with some of the blue light blockers out there like the lenser just too orangey [Music] [Music] right okay wait where are we what's
what's the current situation I don't know you know more about this place than I do now you need to take that children you want me to teach youil you got to show us what to do take one so take it is there any difference like the straighter ones and more no and you do like that [Music] goate so you just eat it yeah what else you supposed to do with it bro supped to admire it should make it seem like there's some special technique or something okay but this is the oldest place in Spain no
oldest place in Spain that has shs I have one there as well all right Alex so you want to tell them a little bit about what's on your wrist oh this is actually a very special watch for me well it was the first one that came into the country like we don't get that many in Spain it's an FB yarn Elegante uh it's a it's quartz so it's not a mechanic watch but it has a part of it it's like the heart of it it's uh mechanical and uh when you leave the watch on the
table for 30 seconds it will stop working and even if you pick it up after 30 years it will set the time back to what it was and it will work again just because it has a heart you can see it here on the back that uh activated by a mechanical movement so it's super cool because it has for walls in one watch and uh it's one of my favorite Brands right now you don't get to see them often uh so it's very special for me so they only make uh like 1 th000 pieces a
year yeah they make so the last known number it was 900 and then on a separate number they do the quartz equipments that they do probably another thousand the good thing about this is that you can ask them how many of those they made this year and they will tell you they're very transparent with it put my add in like I don't know where I stay she know my phone number she think I [Music] might so if I beat caps on this wait what so if I beat caps at pool I get two weeks in
the mes off paid and then if he beats you no [Music] nothing that was horrific W truly [ __ ] terrible I can tell I'm in struggle with these last [Music] two oh you [Music] all right a what do I win go what do I win bro if you get what do I win I don't it's too late to discuss that me what's my what's my prize money bro it's too late to discuss that [Music] love all right so we're out in IA IM M couldn't make it cuz of work but I just joined Hawkers
we're here doing a really cool shoot for these guys but more on that soon I'm just going to meet up with Hawkers we at we at the Villa here and just going to meet up with him for lunch and go through what we're doing and all the exciting news that we have for for you guys and this exciting gadgy brand so let's get it let's go all right so adex what what's been going on today uh we've been uh going to beautiful places in the island of uh IA and uh we've been doing the campaign
the first campaign for uh for the brand and uh well it's it's been exciting because we've been working for this day for a little while so it's coming up really really cool so pretty excited I might not seem excited but I'm very excited I'm looking forward to do more though we have a lot of work to do we got the models out shooting but these beautiful Waters it it's actually a great cast like overall uh I think we did an amazing job uh but the team it's [Music] superb Alex what just happened bro well um
the property they decided to cut off the light because uh we are taking pictures and they want us to check out but we agreed on taking out 2: p.m. and it's uh right now 11:47 so they're just being a little difficult so we cannot cook where's the cooking something but not that so we're not coming back to this place again no no definitely not that's for sure well sometimes I go out and I look across the water and I think of all the things what you doing in my head I been a [Music] Victor a
friend of mine called last second and they said that they might have uh tables johal is one of the most difficult uh restaurants to get in here uh no matter who you are no matter nothing because like they're truly like fully booked uh all the the whole summer so you need to book like few weeks in advance sometimes they can move things around and they have constellations but it's really difficult restant yeah we're ready okay look we have influencers in the wild whene all right so done with the gadgy shoots stayed in vaa and now
man arrived hello hello I missed the I missed the work now I'm here for the play we decided that well not we decided that would take like 2 3 days in IA it's a weekend well it was a weekday so I had a lot of meetings I had like actual I had the adult stuff to deal with but weekend now it's Friday Europe summer you know just the boys just the boys just little boys trip I feel like today is my lucky day I'm I'm choosing a menu for you guys I feel deep uncomfortable not
the main any allergies no allergies any allergies [Music] so how's life life's pretty [ __ ] good mate that's pretty good my favor European summer just started just started can hear us music too loud we'll put [Music] subtitles no no no you stop stop it now you stop these girls bro these girls round two no no no TR you not wait wa wait wait so no but seriously SP beautiful Spain Spain is lovely I can take [Music] this this is this is the best one [Music] no there we [Music] go give me the [ __
] I'm bullying [ __ ] hit from the back and I'm pulling [ __ ] I had some smoke in the city I wanted to see it but baby I couldn't just dip you know the time when we on my [ __ ] start lurking and tying their hoodies and [ __ ] soon as this [ __ ] get resolved I turn the librarian for you I'm ping that [ __ ]
