here is my exact DM script that I used to book 20 to 40 meetings a week I've used the scripts to book hundreds of sales calls and I've helped hundreds of people book hundreds of sales calls using the script so you know it works all right the first cold touch this is the most important part which is the first message because that's what the first thing that people are seeing it's the deciding factor of whether or not they should respond to you and a lot of different people have a lot of different opinions on this
now I made a whole video called I sent 20 000 code DMS or goes over my evolution of how I came up with this strategy but basically it boils down to three key ingredients which is intro offer and call to action in my first message I always give them exactly why I'm reaching out I don't try to build rapport or say hey how's it going because that never really works trust me I've tried it I've literally sent millions of messages across several different platforms and this is what works best all right so intro offer call
to action let's break it down to make this easy the intro is just something that catches their attention so you can tell a joke you can apologize for reaching out you can just introduce yourself I've got dozens and dozens of intros that me and my team made that you can try out it'll be in a swipe file in the description below so for example you could say what's up Carson this might feet just sliding into your DMV I don't usually do this I know this is your one million 864 000 to 927th message you receive
today but hear me so we open up with our intro and then we lean into our offer and this offer needs to have a direct end result that they're going to get out of your system your product or your service I made a whole hour-long video that goes over how to create your offer and your message and it'll be in the free course in the description below your offer just needs to be direct have a specific call to action and then also the less risk that you have the better so something like I help Realtors
close on three houses per month without any help car detailers get 10 to 25 car coding customers per month on a pay per shot I can reduce your ad cost up to 56 in the first month if you don't already have a good offer I have several videos on how to create a good offer and in that swipe file I have hundreds and hundreds of offers that work well for other people that you can try out as well and lastly the call to action this one's pretty simple so what you're going to do on these
social platforms is we just want to open up for a conversation make it easy for them to say yes so something as simple as are you open a chat would you be interested can I send more details so we can put it all together and your first message should sound some something like this what's up Carson this might sound stupid but I just wanted to see if you're interested in getting 25 car coding customers this month you only pay per show you open a chat boom now you're getting a ton of responses and trust me
trust me this work now let's say you get someone responding to this message and you want to get them onto a book to call there is a very specific framework that I use and a script that I use to get them over to a booked call as quickly as possible so the first thing I want to go over is Ace this is just a stupid acronym that I made up it's always be human and axonormal control the conversation at all times every conversation is different so don't treat everyone the same and then don't feed into
negativity because sometimes you have people that are making fun of your mother or they they shoot some shots at you don't feed into it at all just cut the conversation off and don't respond and I also see a lot of people that get kind of hesitant because if people are responding to you and they're being mean to you then you feel bad for actually reaching out to them but do not feel bad honestly if you're not getting anyone mad by noon every day then you're probably not marketing effectively all right so the first response you
sent your message now what are they gonna respond with usually it's one of these three things no who are you or sure so the way you respond to these are if they say no you just don't engage whatsoever you can stop the conversation right there if they say who are you you can explain what you do and ask qualifying questions and the same if they say sure you're gonna do the same thing or explain who are you and what you do and then ask a qualified question and so also you always just want to be
in control of the conversation at all times so you usually always want to ask something at the end of every message that you send and so here's an example hey I just want to see if you're interested in getting 10 new power washing jobs this month they say sure I help power washing companies get consistent deals through Direct Mail we target the affluent dude I don't know if you can hear that but there's someone sawing someone's head off right below me apparently I have a power washing companies get consistent deals through Direct Mail we target
the affluent neighborhoods in your city so you're always getting the highest paying leads where are you located that's your qualifying question if you don't have a qualifying question that's all good just ask a question at the end so that the conversation keeps going then the second response they're going to respond one of three ways to the second message so that is they're not interested what's the price of your service or they answer your questions so in this case you know they're answering the question where you're located so they're going to say I'm in Miami whatever
right so how do we respond to this not interested what's the price answer the question so if they're not interested I usually don't reply sometimes if you're really desperate for leads you can do this or you can say all good I just saw blank and thought blank right so by this I mean let's say that you're doing SEO right and they say I'm not interested that's all good I just saw that you're on the eighth page of Google that's probably why you're not getting a lot of Google leads I and I just wanted to reach
out and help you out if you're interested so that's like oh so I've done that before and I've it's such a satisfying feeling to get someone that says no and turn it into a yes by doing this oh that's all good I just saw that blank and I thought blank you know so that's something you can try or what's the price right you what I do some people are like oh you don't want to tell the price until the very last 10 seconds of the sales call and then they have to make a decision right
there and all this like all that stuff right I don't really care about all that I have enough leads and sales that I just tell the price the way it is so I give the price to give them the end result that they're going to receive and then the guarantee so all right the price is three thousand dollars what we're gonna do is we're gonna stop all the automation systems for you we're gonna give you access to all the tools that you need and we're going to get your leads coming in within the first 30
days if it doesn't work within the first 30 days I'll give you all your money back puts you get to keep everything for free all right so get the price the end result that they're going to get a whole bunch of appointments and then guarantee and so that's something that I would say right and so you just change it to whatever you have answering your questions so if they say you know we're in Miami Beach Florida cool all right so you can either ask more qualifying questions or you can give the advice and ask for
the call so if you have more qualifying questions that's cool like I have some people where their qualifying questions are you know they're reaching out to real estate agents they want real estate agents that are full-time agents and have closed over six deals in the last 12 months and so if they meet those qualifications then they'll move forward and so you can ask the first qualifying question which is uh are you full-time real estate agent yes okay cool how many deals I've closed over the last six 12 months then they say oh we've closed this
many cool well if I were you and then we go into the advice so you can ask all my questions and then you want to give advice so the giving advice part is very very crucial and because we want to kind of sort of give them value so that they give back to us and so that's why we asked for the call so it's like hey we're going to give you one are you free to chat sometime this week so as an example if they say I'm in Miami I'd say okay great I noticed in
Miami the really good area codes are four five seven oh two and then four five seven oh three those are the really affluent neighborhoods and I think those neighborhoods would be really I haven't seen anyone in that area uh Target that area yet so I think that would be a really good neighborhood for you and I think for you and your branding this flyer would work really well to ship out to those people in those neighborhoods are you free for a chance sometime this week right and that's really compelling I usually ask the question who's
your target audience who are you targeting they say oh we're targeting plumbers I say okay great for plumbers what you want to do is you usually want to reach out to the phone because they're taking the phone calls a lot they're usually not on email they're definitely not on LinkedIn and so we're gonna we want to do cold calls I'm gonna do SMS and sometimes email works but you know and Facebook groups are usually within those Facebook groups so I would reach out on those platforms if I were you and that's how you get appointments
with plumbers and so I give that a little Spiel this is how it works is what I would do if I were you shows that I know what I'm talking about and gives them some sort of value so now they have to get back to me they feel obligated to get back to me or if you for chat sometime this week yes I am let's book a call cool man I'm good at this other scenarios there's just a few things you might run into some people might ask for testimonials you're just going to send them
the testimonials the more that you send the merrier okay you can also if you have like a ton of testimonials you can just put it on a separate page where you have all your testimonials in one page or if they want the website they're like hey what's the website what you want to do is you just want to send them a website that is specifically for the exact number that you're pitching to them so if you're saying hey we'll help you get more hot water heater repairs for a plumbing company right and then on the
website it says we help roofing companies do blah blah blah blah blah it's like that is not going to speak their language at all so we want their website to say the exact same thing that our message said so that is it that's my script that's how I book a ton of meetings I have a ton of people like I said I use this script and it works extremely well for them as you can see also what I would do if I were you is I would automate all these messages so if you're doing LinkedIn
Facebook and Instagram Outreach you want to automate all those messages so you're getting as many outreaches as possible so you're getting as many book sales calls as possible so if you want a system to getting 120 sales calls per month you want me to help you set it up give you access to the automation tools that you need you can book a call with my team below I'll talk to you guys soon
