It's incredible where this technology is going and what you can do with it and that's just a tip of the iceberg but this the world is about to completely change [Music] you're watching Marketing Misfits with Norm Ferrar and Kevin King [Music] what's up Norm my brother from another mother how you doing good how's it going Kev all right so uh we're doing this episode in Vegas in front of an audience we've never done this before yeah let's go i think this is great reserving the sphere so cool yeah we went to Bport we know I
was talking about right now oh right now yeah I was pretending we were in the sphere and it would be a bigger audience oh I see okay godamn 17,600 people in that sphere we've actually gone to three Shows in the sphere here we saw the Eagles we went with Rich and Mark and uh Isabelle Bella on uh Saturday night to see the the Grateful Dead show uh and then we saw the the what are their normal postcards from the edge or postcards from Earth postcards from Earth uh so if you haven't been to Spear yet
it's an amazing experience especially uh for a concert uh it's it's really really cool so we came out day and and and did that um but Norm you've Had some interesting occurrences this week today was like a stressful day for you wasn't it bring it why are you bringing it up freaking luggage my room wasn't made for a week there's a lot of things happening couldn't I keep even walking over it was crazy so uh the loop closed we're standing in line for a half hour 15 minutes then we couldn't find a taxi so we
walked and I don't like walking sweating like a you know crap and then Uh finally made my way in here but it took me 45 minutes to find it i know when you came in you're all sweaty it's almost like that first time you went on stage at Seller Con remind me about that 2017 Norm had not been on stage ever or was it your ever i Oh you know what i am so sc uh I was so stage I had such stage fright my sister-in-law asked me to do their MCing and I refused i
couldn't do it so in 2017 Celeron did a big event with like a Thousand people here at uh was it MGM i think it was yeah or Man Lake it was one of those and I I they had a little green room for the speakers and I was back there um my ex-wife was up to no good at the time so I was back there just hanging out and and Norm was back there and I see him hey Norm uh do a good job not break a leg and he's like "No." His sweat is literally
pouring down his face and he's popping uh aspirin or something to try to calm something to try to calm Down and it was like it was it was But you went out there and you kicked ass but you were shaking you do this all the freaking time yeah but watch my first 10 podcasts i'm the same way like I was in the fetal position more than anything but uh yeah that day not only I went up to the room and practiced it about 50 times i had an ulcer i was sick and just before I
got on stage I broke a tooth so Oh I really love those are fun times you Ever had diarrhea on stage not that I'd admit to i had that once and I I had that one time and you're just like that's the one time where I don't talk over that's why I don't go over my a loted time that's the one time you don't bring up in a live audience i Hey I have a filter you know that but speaking of that Nor and I go to a lot of events and we find that a
lot of events the best Part is not actually presentations it's actually the going to dinners and the hanging out in the hallways and the meeting the people and we're usually one that's why we're the marketing misfits because he and I I'm not a big smoker norm smoke cigars he's been doing it for a long time he's a he's a super knowledgeable on it i only smoke so and only smoke and drink socially i have a at my house I have probably $30,000 worth of alcohol in my bar i've got Probably $20,000 worth of cigars and
I don't touch them unless I have guests or only socially but when we go to events we we smoke uh cigars just to chill at the end of the night and we invite people to come with us and we usually we're closing down the club or closing down the place or something like that and at the end of the night Norm's always got the munchies doesn't matter if we just ate at 10:00 uh at 2:00 he's like He's like "All right where's the pizza place or what's what's what's open?" Uh and we go and grab
something and we always have Coke Zeros no one doesn't drink alcohol uh so we always have Poke Zeros and usually there's ice cream or something involved and so we're at a podcast show in uh Washington DC back in uh was it August or something last year and we're walking back to the room we have some folk zeros and some he settled for whatever the convenience store had We walk by this like it looks like a one of those big vending machines with one of those little things like you get a teddy bear you have the
crane and he goes down and picks something up and you try to get the the most valuable thing in there it's but the most valuable thing and I was like walking by I was like Norm that looks like an ice cream machine and he's like what and so we actually go over and it's an ice cream machine we have to play this game and Like go down and get this little cup of ice cream and bring out Norm when you took out like three or four of them yeah they were good they were they were
really good and speaking of ice cream you got to tell this story before because it segues into our whole pocket but you know what it's important because it's strategy we meet all the time three days three days what every other month for strategy and this happened to be a strategy night it was a strategy so I Was doing a market masters event in Austin uh and Norm comes down a few days early because we're we have a business called Dragon Pitch together that's about to launch and we were um strategizing and and that night um
we Norm was staying at my place in my guest room and he had them launch she's like 3:00 a.m so he goes into my refrigerator and I have some ice cream in there some blue bone ice cream in little cups like single serving cups and he grabs one and Starts eating it you know just at the kitchen counter you know and starts eating it takes a couple bites like "This is kind of strange tasting this is kind of weird." And he's looking at it and he's like flipping it around supposed to be confett didn't have
his glasses on so I think you maybe went got your glasses put put it on he's like "Holy this little pattern on here looks like confetti birthday ice cream it's pictures of little tiny dogs it's dog Ice cream and so what does Norm do he doesn't just like throw in the trash can he buries it in the bottom so that if the next day if I pop the trash can with it I won't even see it he buries it in the bottom of the trash can and then uh we're at dinner couple days later he
tells a story i couldn't stop laughing for like for like 30 minutes but speaking of that we you're there for the market masters event which was one of my It's my premier event now so if um next year I'm clipping and it's going to be the top level event not BDSS because it's so damn good uh for both the people that come as a in the hot seat and the experts that come and the way we do it so cool but in one of the magics of it is actually bringing experts together where you get
I have 26 of the top experts in the world my dream 100 that actually come for this and then the hot seat people spend two and a half hours In a hot seat and we diagnose their business it's in a it's on on stage it's in a conference room and we go for an hour and we we go through all their pain points and nothing but questions and they've already given us a dossier so we've already researched their business when they give me that I then go curate eight people that can help them they come
they sit around the table ask these questions we take a break and then the next hour is solutions one of the girls That came to my first one in September was doing a million and a half dollars she came back in February 5 months later as a not in the hot seat but just as a audience member uh what I call where they can watch hot seats and she was doing 5 million what's up everybody your good old buddies Norm and Kevin here and I've got an Amazon creative team that I want to introduce you
to that's right Kevin it's called the house of AMZ and it's the Leading provider in combining marketing and branding with laser focus on Amazon hey Norm they do a lot of really cool stuff if you haven't seen what they do like full listing graphics premium A+ content storefront design branding photography renderings packaging design and a whole lot of other stuff that Amazon sellers need yeah and guess what they have 9 years active in this space so you can skip the guesswork trust the experts there's no fees there's no Retainers you pay per project so if
you want to take your product to the next level check out House of AMZ that's houseofamz.com house of AMZ she won three extra her business in 5 months and I asked her "What happened is that because of of the event or is that because of of you went viral on TikTok or did Oprah Winfrey feature you say "No I just implemented what I was told." That's the power of it and the experts get a lot out of it but not Everybody can afford to actually go to this kind of like mastermind think tank it's out
of their budget or out of their time constraint in person is definitely the best way to do it you're not going to get anything close but I was sitting at dinners back to what I said earlier with some of the best value I get i was here out here for Affiliate World with Greg uh he's over here somewhere and we were sitting at dinner one night and this guy next to me was telling me about This really cool strategy he's creating these little masterminds on on on online with chat GBT and I was like that's
kind of cool and interesting i never actually thought about it he was like yeah you can do this and this and this we're going to talk about it here in a second i came back that night norm and I were having a cigar at my house freezing our butts off yeah freezing our butts off my balcony and and having a cigar i told Norm about it and Norm's eyes lit up he Got so excited the next day I had to do some work for the event so Norm sat on the couch all day playing with
this concept and he's like "Holy cow Kevin you won't believe it you want to take it from from there i take it from there." So what it does is it mimics the mastermind or the uh think tank so you have somebody on the hot seat that could be your as whatever you'd like could be a person could be another brand and then you build uh you you build a a custom GPT around each person so you go and research Kevin King and everything that Kevin King is what he's involved with what he specializes in and
you create a custom GPT then what you do is you do this for all sorts of people then what you can do is you can create your own mastermind or your own think tank so when you have all these people talking you ask the prompt to do it but Kev the way that Kevin does it you have somebody on the hot seat they are an you ask Questions for about an hour and then you get answers for what another hour another hour so most of the time what we find is the questions or the pain
points that the person's talking about has nothing to do with the answers that they're given it's a whole other direction well strangely enough when you have these chat GPTs let's say of Kevin King in the Amazon world it might be Matt Costa it might be whoever but they all have their Specialties it might be in copywriting it might be in PPC and you get them to cross reference each other ask a series of questions and then and this is ongoing so you'll see Chad PT ask the questions and then you'll ask it to do uh
provide answers back and you'll find out that there's certain pain points that it might go on a different direction i do this just to give you an idea i do this for my uh Cassandra i do this for my YouTube and I've started to Do this and we've come up with some amazing results lately we took Perry Belchure uh we've got seven people in this mastermind or in this think tank and all it is is talking about the best titles what would that look like what are the keywords and we talk to Mr beast and
we talk to all these guys and we end up with a rough answer and then we come back and we say "Okay this isn't good enough we want to drill down on this." And then we'll come back and we'll we'll make it short like short titles with keywords that are most effective and it gives us a list of about four or five and it tells us why each one of the experts is saying that this is the best title so we do that for the thumbnails so we did this Kevin um we did this just
before I came on just before I came out we put out two videos and the two videos for us this is good we had 2,300 uh views uh and those are like those are Views and those are mostly like 60% watch time this is launch with Norm right no yeah this is on the launch with Nor so uh we had 2,300 views and we had 1,900 views now can open a just got announced this week i haven't played with it you should be able to have that create the actual thumbnail rather than son of a
I was just going to go there that was later on i was Matt i said right I was going to bring that up but uh I had no idea but anyways what Ends up happening is I think we had over 2,000% like on the day that we launched better optimization and this is all through Jackson PT and we do it with our thumbnails we do it with the titles we do it with the description and it it's incredible and it's all based on the mastermind marketing masters it's all based on that yeah i'm actually doing
where I'm taking the mark the transcripts of the last 24 marketers think tanks I've done and actually Creating like my own little L on what are the common pain points of Amazon sellers and actually factoring that in now he does it with chat GBTs which is one way to do it building an individual GPT for each person i showed today i think Ritu was in there and maybe a couple of you were in the talk that I did today and I do I do it a little differently i do it with 01 Pro the $200
a month version of of chat GBT and I I just put in I put in a big long prompt i Showed that in the presentation today and then I put in uh the 10 people that I want it could be Amazon in my case I was doing Amazon people because I said analyze this as and give me feedback and then I told I want to see their discussions so it would actually show me if it takes like five six minutes to get to this is doing all this reasoning in the background and it starts spitting
out i'm like watching their transcripts of the discussions it's like uh Josh Talking to Matt saying "Oh the second image should be this or the third image should be." Matt's like "No you should do a test on this you should do this you should do this." Well if we move this little graphic and put a made in the USA over here that'll help it cuz it says it's made in the USA but there's nothing on the image and it goes back and forth and I tell it at some point has after the discussions go on
stop ask me have them ask me at least five questions and It stop the whole thing stops in chat and it says it it'll say Michelle Barnum Smith has a question for you here's her question and it'll say the next person the next person next person I answer the questions all right answer the question one is this answer question two is this and so on and then they continue on I hit the final one and say okay thanks for your answers and then they start discussing amongst each other again and then they it comes back
and says Okay Cuz it's in the prompt now they're coming to conclusions and then spits out like 20 pages of each one of them making very specific suggestions some better than others uh but some of gold like you need to change your second image to say this because of this reason you need to put this graphic it's incredible where this technology is going and what you can do with it and that's just a tip of the iceberg a lot of us in this room know dabbled with chabby chichi to help Write an email to help
analyze your PPC or something but this the world is about to completely change and I don't think most of us realize how much it's going to change one of the best I told Steve Simons in a dinner last night Steve's really on top of the AI stuff and I told him at at dinner last night I said after all these events after I go somewhere for 5 days I'm going to fly to some tropical island where I have a nice view of the ocean with a desk looking out the Window and a nice view of
the ocean i'm going to sit there for 12 hours a day and play just play on AI because it's so much cool stuff that you can do right now and if you're not you don't have to be an expert you just got to be one step ahead of everybody else but it's changing so rapidly right now that it's crazy uh you I mean you you have time to play and you always come out kevin have you tried this you have you tried this um so you could you make time it's not Halftime how do you
make time multitask you multitask you're talented that's right no it's true and by the way the way that you did it and the way that I did it it's almost the same so you can do it actually I really like the way that they can prompt you to ask the question because then you can give a more direct response but in mine they're already answering asking and answering the questions based on who they are but um I I think that's if you want to get More final drill down questions I think is really good the
way that you're doing it and and you played some with the uh the the make.com automations and stuff i mean right now agents are the future for us as sellers uh I'll let him he's the experiment i'll let him talk but just to set the groundwork about it there's basically there's a a gap a bridge right now uh between agents and and scripting and make.com is probably the biggest well-known one that can do a lot of uh High-end scripting uh kind of mimicking an agent and NAM is another one that's that's really good but eventually
those are going to be out of the loop and these agents are going to have minds of their own hey what's up everybody kevin and Norm here with a quick word from one of our sponsors 8ig let me tell you about a platform that's changing the game for Amazon sellers that's right it's called 8Fig on average sellers working with 8ig Grow up to 400% in less than a year 8fig offers both funding and free tools for e-commerce growth and cash flow management and here's how it works 8fig provides flexible data-driven funding tailored to your exact
needs you know they can fund anywhere from up to $50,000 all the way up to 10 million 8fig gives you free tools to forecast demand manage inventory and analyze cash flow visit 8fig.co that's 8fig.co co to learn more or check the link in the show Notes below just mention marketing misfits and get 25% off your cost that's 8fig.co 8fig.co see you on the other side and you're going to have if you're an Amazon seller you're going to have I believe it's coming in the next couple years you're going to have like eight agents that work
for you you're not going to have all these VAS you're going to have one VA overseeing it you have an agent that's going out looking for Product opportunities that's its sole job and as soon as it finds one it it it pings a a Helium 10 research agent that's validates it then it pings a a Alibaba agent that actually is and this the research agent says "We need to make these modifications we need to change the handle this much." And the AI agent looks at all the supplier database and they come back said "Oh we
got it this is the price." And then then there's going to be a launch a listing agent That actually know all the cool ways all the cool tactics to do to make the images all the right words to say then there's going to be a launching agent and then monitoring agent they're all going to work in the together uh synchronism and you're going to just monitor it on top you you'll be able to take your company from 40 employees to three uh or something like that i think that's coming and the people that aren't on
the edge of that you'll be able to Launch products instantly i think there'll be 3D printing is going to evolve a lot it's been kind of slow to catch up it's going to kind of tinkering toy thing but I think some of the they're making 3D houses in Austin to look at houses that people live in 3D printing it's going to come where you'll be able to test a product and make 50 3D prints of a physical product that these agents have validated have it on the market in in a month i mean in a
week And I also think the agents with some with some of this deep research that Grock and Open AI and uh uh the Googles all those have they can look in the past and you're going to be able to analyze past sales data and past trends cuz things in life typically go in 20 years cycles if you look at the history of man everything typically goes in 20 year groups and there's 80 year master groups and but it can look back and at all this history they can predict the future cuz Right now we're selling
based on past data and if I think where we're going to get these tools are going to look at the past data and go I think this is what's going to be hot at Christmas this year based on what was hot 20 years ago or 15 years ago or whatever and it's going to be wrong probably 20% of the time but if you act on that you're going to have the product first to market be in the stores first before anybody else and 20% of the time you're going to miss the mark but Most of
us miss the mark 20% or more of the time now on the products we launch so what's the difference there's going to be major advances but Norm is playing with some of this stuff now can you tell us what you're doing on the on First of all with the 3D printing what do you guys think about doing a Kevin King bobblehead i am pretty cool jacket just Oh no no it would be with the cigar that would be good so one of the things Before I get to the the make side of things uh going
about your agents and just building them out so one of my companies has uh is press releases and content so we had 20 writers writing press releases day and night day and night had senior editors that would have to go and take take a uh uh check them out make sure spelling was right grammar was right everything was done right the guidelines were right we've eliminated 20 writers and we have a senior editor Which we also have an agent as the senior editor so we go research writer senior editor but there is a human that
actually goes through at the end so right now you'll see that press releases are a lot more expensive than they were even a year to a built because it's so much better but it's a distribution still that costs a lot of money but uh just but I throw that out for because that's already taken place and that's in less than a half a year we've been able To do that 20 writers replaced so and is that a good thing yeah uh it's a it's a good thing uh the writers might become editors but we got
a really great senior editor she does a super job and uh we know that every time we go out there I Oh this one okay who's in supplements anybody all right so you know how hard it is to get that onto a U into syndication it's almost impossible we did three of them this week all were okay and we were able to do it just Because the TPT uh the senior editor found a loophole so and that got distributed to almost 5,000 outlets which that would not have happened a year ago you we might have
got 50 outlets so that's that part but for a make uh so I'll give you a system that we had so we wanted to I wanted I had a challenge to go and I tried to be an influencer last year and I thought okay how hard could this be freaking crazy Never try to become an influencer when you're in your 60s doesn't work but um we created this system and the system worked where okay the company would come in so we signed soon as they signed anything we would have that automatically so we created a
spreadsheet the spreadsheet would uh we would we would have the signature log into their uh their listing the listing would pull it over to a spreadsheet and then it would Summarize so it would summarize what it what they were looking for it would summarize the competition and the pain points and the uh the pros and cons but what the beauty was was all right what am I going to say so okay let's script it for Facebook let's script it for Twitter let's script it for Tik Tok let's script and everything was done and it wasn't
done just in one way there was different ways different demographics different avatars that was uh being Pulled in uh for each one of these social media platforms so I was able to create all these scripts and then I would just sit down turn on the camera and just act like an idiot and uh you know it was all done something that would have taken a ton of time i can't even tell you how much time but tons of research nothing it was done like that and we did it for about 300 products uh over a
period of a month and that did I explain right that's good That's so that's good i followed along all right you followed along i'll follow along if I can follow along then we're good oh cool um you you mentioned earlier about YouTube using the AI stuff for YouTube i paint what do you think about YouTube as a everybody in the Amazon world the hot silver silver object right now is Tik Tok shot but what do you think about YouTube as a marketing platform and how many people are missing the boat by not focusing on YouTube
90% 90% just 90% yeah but maybe 91 but okay YouTube is it's been out forever influencers and creators have been here for a long time how many people how many brands are actually using them they're not you know some are and some are using them effectively but YouTube's the same thing it's been there forever and who I forget who we just had on the podcast but it is a bestkept secret and the beauty about YouTube is you can go on Tik Tok shop and you can go viral and last a couple days on YouTube you
have sales from stuff you posted 8 years ago it's a long It's a long It stays and people are going there more for how to do things but you can do that you can take your product and show people how to do things and grab a lot of traffic and the algorithm there is pretty good if you do it right there's certain signals that you got to give it and you can actually grow it's an equal playing Field for everybody it doesn't matter they don't care how many subscribers you have there's no advantage in number
of subscribers or number of followers they the new guy that just started he's got the right social the right signals and gets that off the going you can crush it and now with their new stuff where they're translating into multiple languages automatically uh that's pretty cool and there's another tool out there that will do the emotion so it will Actually do the emotion of someone screaming or yelling or raising and lowering their voice instead of being monotone AI and in their in the voice of somebody there's some really cool stuff that's happening on YouTube on
that note they're also taking you your video and having you talk in Spanish and in Mandarin and whatever with your lips moving to it properly yeah not just dubbed but actually properly but YouTube right now it's the second biggest search Engine in the world advertising is dirt cheap with inter and you can target your competition and target intentbased stuff youtube there's they're allowing AI creation of of uh video shorts now uh there and and putting that out there which can lead to your long longer form stuff but but there is a magic to YouTube the
title and the uh the thumbnail are huge that's like just like on Amazon the title and your first image same thing on YouTube but in the first 3 Seconds of the YouTube are critical too because most people don't make it past the first 3 seconds you have to have a hook and there's tools like creator hooks and several other tool Vid IQ and several other tools that will help you create these hooks the chat GBT uh but you can do really good stuff with YouTube and we're we're doubling down on YouTube over Tik Tok or
over Instagram or over Facebook um because of the reach and the value that it has so if you're Not paying attention to what's going on on YouTube plus now on YouTube I just read a stat 34 it's like 34 37% of all YouTube content is consumed on a 75 in or larger television most people think of YouTube as a mo as a mobile device you're watching it's not people are watching you sitting down instead of watching Netflix they're watching YouTube for 6 hours one night binging and if you have your stuff there and you the
YouTube algorithm will suggest other Things so someone's sitting there watching if you're selling automotive stuff and uh and they're sitting there watching automotive car racing things or crazy car racing stunts then YouTube will match the audience profiles to what you're selling you can have your videos come in there you can have ads come in there and you can do really well with One Punch uh they're adding One Punch where you can just like Amazon is doing now when you watch Amazon on football Games where it'll say just hit enter on your remote uh and it'll
take you right to Amazon to order you don't have to scan a QR code you don't have to do anything there's a lot of cool stuff coming so I encourage everybody to take a look at YouTube now a quick word from our sponsor Lavanta hey Kevin tell us a little bit about it that's right amazon sellers do you want to skyrocket your sales and boost your organic rankings meet Lavanta Norman and I's secret weapon for driving highquality external traffic straight to our Amazon storefronts using affiliate marketing that's right it's achieved through direct partnerships with leading
media outlets like CNN Wire Cutter and Buzzfeed just to name a few as well as top affiliates influencers bloggers and media buyers all in Lvanta's marketplace which is home to over 5,000 different creators that you get to choose from so are you ready to elevate your business Visit get.lavanta.io/misfits that's get.lav van na.io/misfits and book a call and you'll get up to 20% off Lavanta's gold plan today that's get.lav lavanta.io/misfits what are you seeing oh you just we just hired a YouTube consultant he had he was impressed i mean what are they what are they saying
well one of the things that you have to do because what you told you know they're going to be on an 85 in Like you you 200 in uh TV but imagine you're in Texas imagine imagine doing a Zoom call it looks great when you're on a Zoom call but because of the compression afterwards it's like 480 you know you want to be at you want to be 720 and up you want to be at 1080 and up but if you're going on a big screen TV and all of a sudden you're pixelated and your
mic's over here and it sounds like crap and you've got no lighting or the Lighting that you have on your background you're kind of ghosting in and out nobody's going to watch that it just won't happen so that's the very first thing if you're going to do something kind of like what we're doing for your brand is that you've got to have good equipment you got to you got to invest in good equipment the background create a studio or make sure the creators are like that so does this one we have to wait 5 minutes
before we Record our podcast for you to do your makeup does your boy I'm wondering does your voice get on your nerves too sometimes sometimes okay all right so but with YouTube you've got an excellent opportunity to repurpose and that's where uh this consultant took a look at what we were doing and said you know they loved what we have we both have newsletters we have uh the the podcast and we're out there So they're looking at it and they're saying "Okay put out your podcast once a week from that make sure that you uh
you have your repurposed clips." One thing I didn't realize that I learned about this is the guy said "Oh hey you got the finished podcast now go back and reask the questions what was the hot like market you know if something hot came up?" And so now after the podcast hey Kev or hey so and so or what do you think so and so is going to say about or What are the five five points and then you can edit it put a bit of background music behind it now you've got all this additional repurposed
content that you could put on video you can repurpose it to all the different platforms including Tik Tok it's the big talk today or you know nowadays but then you can repurpose it audio then you can take it over and you can do some funky video with it but you know what I like doing uh I go over to Notebook LLM i get if you most people Know what notebook is yeah you know what notebook LLM is you would know but uh Notebook LLM is a Google app uh and all you have to do is
go to notebook I think it's notebook uh google.com but just type in Google llm and you can log right into it and it's it's incredible so what I do is I'll put in our conversation i'll try I'll go to an app like Dcript i just grab the transcript i load it up and it will go and it'll create an interview well first of all it'll create All these FAQs then it'll take all this information it'll extract it sort of like a course curriculum then I have an interview and I could hear what they pulled out
or I could actually prompt it to say what were the five main action points that and then we'll have two people going ahead and talking about a it makes a podcast it makes it makes a you could use this to train your staff i mean take take your SOPs or take your transcripts and it's It will actually create two car two people man and a woman usually now you can I think modify that a little bit and they it will take the stuff and it will create its own little script where they're interacting with each
other in tone and joking and bringing up stuff it's freaking amazing so if you haven't played with Notebook LLM I highly encourage you to to take a look at that but not only that now I can interview them so I can go in and I they can Interview I can interview them so it could be reciprocal so it's super cool plus this is so let's say that you have another aspect that you want to cover so it's really broad but now you want to narrow it down well now you can have a completely different conversation
with it and you can modify it so now if you want to learn maybe there's three learning points now you can have interviews podcast these three learning points and that's your podcast without Doing anything you can come up and create a podcast with that and from there uh we have a good friend uh Colin Campbell he has his uh his podcast that he does he does that exact same thing and then he does deep research so his newsletter which is doing really well right now is just deep re research about his book Start Skill Exit
Repeat and he brings out a new chapter or a new uh a couple of pages i I guess it's one small section each time he puts out this Newsletter and it's awesome but the next thing you do and we just talked about it we're going to be doing it i'll let the cat out of the bag but faceless videos i think it'd be fun so that's just go it's literally what it is we're going to be chatting away animated and it's just basically what we're talking about but we'll be animated yeah and you can just
pump out content for your brand and for everything just amazingly quick and stuff you talking about Silvy and Stuff yeah silly yeah silly.io is a really cool tool for creating uh animations and like 20 different formats of videos you can have they you can take yourself it'll make a character out of yourself and put you in the videos or if you have an avatar for your brand put that person in there it'll write to help you write the scripts and then it takes about five or 10 minutes to render and it'll render out an entire
video and a cartoon format an anime format a Realistic format all these different formats with or without subtitles in whatever language you want and it creates some amazing uh amazing stuff uh that you can pump out a lot of content for your brand on how-to stuff or educational stuff really really fast there's there's so much going on in the AI world that's I mean Ritu is here i mean she's one on the leading edge of a lot of that stuff um there's it it's mindboggling where this is going and We've barely touched the surface of
it one of the things that we should we should tell them about remember that meeting we had in Montreal uh with that guy i know the guy yeah I know you know you know the guy do you want to tell them what that crazy stuff is doing yeah sure so this guy we met this guy so there was a guy and uh we were having his name yeah so we were having cigars in Montreal so so uh uh he he's a AI engineer and he came up with something That if you were trying to figure
out somebody by the name of Lauren Petrulo and he wanted to know what made her tick it would go out there yeah just wait so it would it would go out it would scrape everything about you and then if all your socials read every single post every blog you've ever all your every picture you've ever posted on any social and make a profile and he knows what kind of dog you have the name of the dog anything you ever posted about your Husband everything and then so then let's say that you were doing an email
and maybe was maybe it's a a newsletter and you wanted to grab the person's attention so they've already signed up but they have a pet newsletter and now they're going to know basically what kind of pet you have large pet small pet medium pet and to get you more engaged they could send out either an email to get you to engage or this newsletter that is personalized to Each and every one of you nothing is the same crazy yeah the example idea is it could know that Lauren has a uh we're picking on Lauren norin
has a uh that's okay she been on our CMS troop with us so we can we can pick on her uh but we if you're doing say you're selling dog bets as example I like to give and you are targeting you have a list of people that are dog owners and you want to really hone in on you could send all let's say it's a thousand people all Thousand people of the same email hey we just launched a new really comfortable dog bed on Amazon it's got this special foam it's got all this kind of
stuff and everything whatever your differentiating factors are all good but if you could send an individual email to each of those thousand people that will actually get them engaged and say that's me can you imagine the power of the conversion and the open rates that the subject line says oh that's for me and They start reading the first paragraph as a story that relates to them so I can use these these type of AI tools to go out there and scrape the internet of all your customers they'll get like 95% of them there's a few
people that are still private that don't post anything but most people do they share they share their world uh there is no such thing as privacy in the United States and they will grab it and it will they will start off with a subject line some catchy Subject line that says something about uh the best bed for German shepherds cuz I know you have a Lauren I'm just making this up she has a German Shepherd the best dad ever for oversized German shepherds cuz you got large German shepherds and then the first paragraph is like
it's a story it's you can lead with they call it the 8-second in video they call it the 8-second lead and you want to start off with 8 seconds of a story if you can to bring people in cuz If you start off like hello it's how's the weather it's a nice day or you start off with a sales pitch and you're going to lose people right away remember that 3se secondond rule I said on YouTube so if you start with a story so I was walking down the street with my German I was going
through the woods uh on a hike with my German Shepherd and we encountered such and such or whatever and my German Shepherd tripped over a stick and hurt its leg so it was stuck In this bed uh for two two weeks or whatever and it was a such and such type of bed and this bed was so amazing but I know that Lauren has a German Shepherd i know that she likes to take walks in the woods cuz she's posted pictures on Instagram with her German Shepherd and I can pick up all other kinds of
points from her social media and mix them in you don't want to freak her out and say "I know your German Shepherd shepherd's name is Larry or whatever." But you can Do this kind of stuff and you can do this now with video and with video you can actually there's tools like hey Jen and some others where you can do custom videos you can send a video and you can use silly and something like that to actually make a custom video for every single person with their name and their dog's name in it and they
just think that's coincidence like how's they know the caller says Larry that's or whatever you want to do you can get freaky with This and freak people out or you can be subtle but the the if you let your imagination run the way you can market this stuff is crazy uh and you can drive traffic and and really resonate and build raving fans all you need is really a thousand raving fans and you've got a multi-million dollar business if you treat those people right we're always looking for that next new customer but the gold is
usually sitting in our own list already that we're not Using are you looking to quickly boost new Amazon product launches or scale up existing listings to reach first page positioning the influencer platform Stack Influence can help that's right stack Influence pushes high volume external traffic sales straight to Amazon listings using micro influencers that you only have to pay with your products they've helped upandcoming brands like Magic Spoon compete with Cheerios for top category positioning While also helping Fortune 500 brands like Unilver launch their new products right now is one of the best times to get
started with Stack Influence you can sign up at stackinfluence.com or click the link in this video down in the description notes below and mention Misfits that's misfi to get 10% off your first campaign stackinfluence.com yeah well what would be crazy too is if you have a large dog so a St bernard and You know the St bernard is 5 years old does it have hip displasia how can you help it i mean there's so many ads that you can run for that it could be a supplement it could be an ad for a vet in
the local area there's so many things that you can do yeah and email a lot of times I say email like people are like email's dead nobody reads their email but it's actually not true email is 4.2 billion users in the United States check their email daily not the United States In the world check their email daily and 92% of all people are or or I'm sorry it's 4.2 billion have email accounts uh and 92% check it daily and speaking of that I mentioned this most of you probably missed my talk today a few of
you were in there but there's tools now that you can use a lot of us get 200 every time day I wake up norm has a EA that filters some of this he's got some sophisticated filters he's more advanced than me but every day when I wake up There's two 300 emails in my inbox and it drives me crazy if that little red dot is there uh so I have to like get rid of that damn red dot that says someone showed me their phone once and said like 17,322 unread emails i'm like I was
like jonesing i was like shaking on the ground yeah um yeah so he's laughing over there uh so but it it so I look at my emails but sometimes if I send an email a marketing email for my customers or a newsletter or whatever it May be it's going to get just get shifted down if more emails come in it gets moved down the stack and when you're going through them quickly you're just deleting deleting following moving this one over whatever whatever your system is if I can land in that inbox at that moment that
you're checking your mail the chance with a good subject line using some AI tools the chance that you open that mail goes up from about 10% to about 95% cuz you're in the inbox you're In the moment you're in the mindset of checking the email and sorting it and I'm checking it my email and boom 30 seconds later here comes a new brand new message ding the bell goes off you got mail and it's a very targeted message i'm going to probably get you to open it there are tools from inbox mailers that will do
that they monitor and they actually will actually let you ping people in their inbox when they're in their inbox just like sometimes if you Get uh spam phone calls a lot of times those spam phone calls come in where you're on the phone or your phone is active and live maybe you just made a phone call phone call phone you're like "Why someone only getting these spam calls?" Cuz they know you just your phone is active uh and they know it's live it's the same thing on inbox i'm doubling and tripling my conversion rates right
now by doing that to get leads for my newsletter and at a at a Cost of about 70 cents a lead instead of $280.73 on and up on Facebook and then I can target with that you all you brand owners you can target people that are in market for certain types of products using audience lab or some of these other tools but my guys trendletter the ones that do it they target people from Smart Scout from Helium 10 from Jungle Scout and from uh my Amazon guy I think is the five that we're doing right
now we're testing so they can talk to people That have been to those websites and I show up in their inbox when they're checking their mail with my offer you can do that for your dog brand you can do that for your supplement brand you can do that for anything the technology that's out there with AI is is crazy if you know how to use it from a marketing perspective there's some other cool stuff you're doing too well yeah one of the things is uh having my EA sign you sign your name to a ton
of emails so you Have that little dot all the time i appreciate that yeah no problem no problem so hot things on what email on any of the AI anything else oh AI we'll always see them that's hot out there there's so many things there's 5,000 different truths out there but one of the uh the things that we're working on we we have a account is uh with uh copy copyriters yeah yeah copy copy coders copy coders it's unbelievable yeah we went to an and this is why we like Always should go out to these
conferences and not always Amazon conferences um Kevin and I kind of split up and he'll go to some different conferences and I'll go to some different conferences or if we go to a conference we have these really cool devices called plots we don't even have it up here but um we we go in we don't even have to listen we just put it on there it records it summarizes everything that's hot AI so uh we share Notes so he'll take he'll divide the room i'll go into the other half of the room then we'll compare
notes and see what's hot it's called Plaude p L A U D um the the other thing I was just talking about is this um Mario and I it's Genesis i think it's called the best copywriting I think I've ever seen no this this is Oh this is ridiculous this we went to the AI Par's AI bot summit yeah in uh up in January in Orlando and he had this guy named Mario Up on stage and for about an hour he just walked through this process of how he's researched all the greatest copywriters of all
time all the greatest psychology books of all time all the all this stuff all the greatest uh ads of all time all the greatest products design packaging designs and everything and then he put that into his own like little LLM basically created his own little like it's not as a GPT but it's like his own little mini LLM You log into his website and it pops up PO POE and it runs through PO so it's a security feature too to keep people from sharing it but some of his prompts he said are $19,000 words i
think one was 50 yeah it was crazy yeah 50,000 and it's ridiculous what this thing will do i mean it's $10,000 for this tool uh we got it for $3,000 because we're at the show so special at the show he gave a 10-day demo for free me and Norm started playing with it and we're like "Holy cow We got to buy this thing." Uh so we did it has tripled my conversion rates on my Just to give you an example how much money that's already made me back even if I paid 10,000 my newsletter I'll
make about $500,000 profit in my pocket this year off of my billion dollar sellers newsletter that's not counting how many people come to a BDSS event or buy a live stream or something else that's just within the Amazon the newsletter ecosystem of ads affiliate commissions What I do is you get the newsletter on Mondays and Thursdays and there's ads in there two ads that people pay for and usually there's affiliate commission involved but those are cheap but where I make my money is on Tuesdays and Wednesdays I send what I call a dedicated email and
I'm now adding it Fridays it's a single email for a single sponsor and they pay $4,000 for that one email and it goes out to the list and it's Tracefuse promoting something or It's it's uh uh one of the other companies that are promoting something uh Levant does it but Chris Rawlings does a PPC challenge for his course he tested it about 6 months ago and it did so well he kept buying more and just recently came back to me and said "I'm going to lock up the rest of the year." and he wrote me
a big nice a really big five figure check and one of the reasons that I closed that deal is because I started using this Mario bot on some of His copy that he would send me he's good copywriter and would change it it was doubling and tripling his conversions and open rates and it's crazy where this stuff is going uh and this tool I just had an example i even told you this Nor younger brother is three years younger than me his his fiance owns one of these little tiki boats and it's one of these
little tiki boats is like goes on the lake and you sit around a little bar and it's like a circular boat she Takes out bachelorette parties and people just want to get drunk and whatever and she just bought this franchise and she's having trouble she's running some Facebook ads and she's like I don't they're not working and I was like let me see the ads and my brother shows me one of the ads and her first ad was 20% off this weekend i'm like that nobody's going to buy that that's a that's a retargeting ad
you got to actually educate them first and my Brother knows nothing about marketing said "Yeah that's why I'm talking to you." I said "Give me her what's her website just give me the link to her website." So he gave me said gave me the link to her website i put it in as Mario broad just put it in i didn't type any prompt nothing just pasted it in and within about 5 seconds I had 50 different marketing angles 25 different Facebook ads done all this crazy stuff i sent it to him he's like "Holy cow
this Is freaking amazing if you're not using these type of tools in your Amazon business and you're just using the basic stuff and the people that are on the show here most of the people that are on the show you're losing you're you're going to lose and somebody's going to kick your ass so I I encourage everybody here to get outside of this Amazon bubble i I I said in the Amazon world a bunch that I think there's people doing $5 million a year on Amazon now they're Going to be doing 500,000 3 years from
now because you're going to get your butt kicked but people that are on the leading edge of the CO too the opposite too people that are actually doing low they they have this competitive advantage by using these tools that are out there that they can blow up there's a lot of like at Prosper today tons of great companies but it's the other companies the other half or the other I don't know how many but are out there That you don't know about most brands will never know about them they're going to stick within this ecosystem
but if you go out and you go to the go high levels or the AI or the or the uh AI summits or driven or whatever it is uh that's where you get to know people who know people uh get to kn know great apps like at uh AI Summit well there was a ton of great new apps that came out of that yeah yeah selby came out of that These are people that know nothing about Amazon but we can see that hey we can apply this to our Amazon our physical products business i mean
Perry Belchure is probably one of the He's a little rough around the edges some people don't like him because he's a little crude at times and whatever yeah but he's not crude he He's He's a brilliant brilliant marketer he's one of the top copywriters um alive today and he's doubling down on AI but an interesting thing that just Recently happened is he came out to my billion dollar seller summit last year in Hawaii and he's just kind of trying to learn more about the Amazon space and he is kind of blown away at the speakers
and the level he he just didn't realize the depth that some of the speakers at Amazon have and what's going on um and then he came to my market masters event like four weeks ago as an expert for two panels sat on two panels as an expert and he had everybody glued to every word He's saying cuz he's telling stories and really analyzing this guy's thing this this this fell sitting in the seat I'd say doing $10 million a year on Amazon with one skew uh a travel neck pillow and he's having some trouble expanding
from the European market to the US market and so we took a look in gave him a bunch of suggestions and advice and and Perry I'm in his driven mastermind which is $35,000 a year it's 103 of us I think i think there's three Amazon Sellers me Isabella Ritz and like one other um Howard no Howard's not u No Jamie used to be they they're not in anymore um one or two others um that are in there maybe so it's all these internet marketers that are coming from a different world and Perry came to this
market masters and sat there after looking at this guy's thing and we were on one of the weekly calls that we do a couple weeks later and he's talking about going to it and he's like "Man I Can't believe how ignorant these Amazon people are when it comes to marketing they have no clue on marketing us marketers could come in and crush them we should set something up where we actually p pull together either offer a service or offer something to show them proper outside marketing that they can apply to their Amazon business they don't
know Amazon they know marketing but if you can marry those two things together I think there's massive Opportunity and that's one of the things that Norm and I are doing right now with our new company called Dragonfish that we'll be formally announcing this summer but we have six different silos in this company that we're doing we have an AI division where we just did an AI webinar me too spoke on on it uh and there's a lot and we had a guy named Dan that came on there and blew everybody's mind he crushed it and
it just flabbergasted everybody and like that's cool or just Like that that but I don't have time for that or I don't know who to hire to do that so we're going to be doing some of that for people we're doing branding we're doing newsletters we're doing uh press release stuff a little bit of mania silo there's a media silos like six different silos and the idea is to try to help people integrate all these different disciplines into one so you can bring yourself up and Scott Deetsz is in the room is Scott still here
no he Had to take off uh well Scott Deetsz was just at the Titan event uh in Cancun or he actually broadcast in because he had a medical thing but he gave a talk about the a how in the Amazon space especially if you're just an Amazon business you're a one-legged stool and he's like you've got to get out all that whole aggregator thing and buying asens that's all dead and right now the big thing is you've got to diversify and you got to add in all these other channels and if you're Not doing that
you're going to be a sitting duck and and disappear and you see them at on the aggre on the on the buy side big changes in the market of what people are actually looking for so that's one of the things that we're trying to do uh with with Dragonfish and then the Misfits podcast is we came out with that is a way to actually reach that audience and to build cuz a lot of people I was just at a newsletter conference and all the newsletter people Are saying every newsletter should have a podcast because podcasts
are intimate it's talk radio you're listening to it when you're working out or you're driving your car it's that one to one that voice in your ear and one of the most powerful mechanisms so some of you may actually depending on your brand or what you do you might want to consider doing a podcast now podcasts are work the average podcast only makes it to seven episodes uh and then people quit Um because it's work but they're super super powerful hey Kevin King and Norm Ferrar here if you've been enjoying this episode of Marketing Misfits
thanks for listening this far continue listening we got some more valuable stuff coming up be sure to hit that subscribe button if you're listening to this on your favorite podcast player or if you're watching this on YouTube or Spotify make sure you subscribe to our channel Because you don't want to miss a single episode of the Marketing Misfits have you subscribed yet Norm well this is an old guy alert should I subscribe to my own podcast yeah but what if you forget to show up one time it's just me on here you're not going to
know what I say i'll I'll buy you a beard and you can sit in my chair too we'll just you can go back and forth with one another yikes but that being said don't Forget to subscribe share it oh and if you really like this content somewhere up there there's a banner click on it and you'll go to another episode of the Marketing Misfits make sure you don't miss a single episode because you don't want to be like Norm yeah I'm 100% agreed what I just remembered uh when we're talking about Matt earlier on uh
a new chat GPT uh integration which is for images i just Remembered it i don't know if anybody heard the announcement but yesterday chatgypt came out with this image enhancement tool and I don't know if you've played with that i was with Matt at lunch and he showed me and it's it's freaking crazy like you all you have to do you know how you go into four or 41 you just press and you can see canvas or search or browse well now it's that image i heard that's doing text really well a lot of AI
goes garbly he showed Me a car and you've had to use idoggram uh but idiogram just yesterday announced 3.0 after that like oh wait we got something too here's 3.0 so it's it's you're going to have the same shakeout AI that you had with the browser wars some of us are old enough to remember Likos and Alta Vista and Yahoo was actually the number one search engine at one point and then everything moved to Google uh the same thing is going to happen I think in in AI yeah so just Going back to that so
he showed me this car and it looked like crap and all of a sudden it was this beautiful Lamborghini or whatever it is and then the second one he showed me which I thought was really cool how many people have really crappy images and they want a 3D rendering all it said is make this a 3D rendering and it extracted it and made a beautiful 3D rendering so that was with a simple prompt not getting into it yeah it's it where AI is going is amazing so Hopefully uh we're at at time now it's already
been an hour can you believe it well we should talk about sitting around the campfire go ahead just like we're doing so Kevin and I have this thing called CMS you might have heard of it we've had a we've had these experiential experiences all over well the first one was at the uh Austin Formula 1 race where we got a cabana and we just had a great group of guys we went to a lot of concerts private concerts but it's just For individuals like-minded individuals who want to sit around the campfire and talk story and
just have a great time there's no mastermind presentations or anything like this and it all started when we went to Howard Tai's event in France right yeah and it was late evening and we were all sitting around and all of a sudden we just started talking we said "We're learning more Howard i'm sorry if you're here but we're learning more around this campfire About life in general and business than we ever had at any event." And so we went out afterwards and we said "It was a day later you got to do something like this
and so we came up with Collective Mind Society and we've had two events so far lauren's been at the the one so one was the F1 this the other one was the Rocky Mountaineer we had a great trip throughout Canada Rockies oh there she is back there and C was there too and this year for any cigar smokers or even If you're not come out for some fun we're going to Tampa in November right yeah and we're going to go to a worldrenowned uh it's called the cathedral we're going to go to Eore City and
just Cathedral is a converted this cathedral converted into a cigar bar right and then Eore City is uh like the place for cigars this is Tampa was known for that and then we'll probably end up in at uh JC Newman at cigar factory they said we could probably roll a few cigars And you know try our hand at it and we're there'll be a couple of other events i'm not sure what they're going to be but it's going to be fun so if you're a cigar lover and you want to be around like-minded individuals and
just have some fun story uh you'll be invited so look out for the email um that Mario's going to write that's right that's right well cool well uh Norm uh I think that's it so before you hit that uh stop button uh two What do we got to Do a dance i don't know no no i don't want to say I don't want to say you dance last night um so uh if you want to learn more about Marketing Misfits you can go to marketingmisfits.co is it.co or.com i always been a year now i know
you think I've memorized a year marketing misfits.co not.com that's right if you want to check out our past episodes there's some amazing episodes with some amazing people how I mean you just got To go check it out you can check there's a link there it's to watch the the previous YouTube videos or listen to it on Spotify or Apple Podcast or wherever you listen to your favorite podcast new episode comes out every single Tuesday if you like this episode please hit uh subscribe to the channel and hit share share it with a friend because the
algorithm likes that that's the number one thing is sharing over likes or comments is actually when you share it It's like the juice of like 50 50 likes uh so on especially on YouTube so if you if you share it uh that would be awesome uh but we'll be back again uh next Tuesday but not on a stage but next week not on stage but yeah next Tuesday we'll publish a new podcast that's right we got some really cool ones coming up so uh thanks everybody norm I'll see you later all right we'll see you
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