hello everyone this is another blue hat SEO video which involves quick tricks and the tips for improving your search engine optimization strategies and the tactics in this video we will examine search console results with the naked data and I will give you simple suggestions and instructions so that you can actually follow the same methodologies for the similar situations to increase the organic search performance this specific website is in English language it is in the glasses industry and the region is Australia I won't be able to give the website name I believe and that's why it
might be blurred but in the future let's say the amount I can explain how I structured let's say the website design or web page design or how the technical SEO affects our strategy these things can be explained but if I explain it in that way then the search console data won't bear we will use the third party data there so again the main methodology here that we use is topical Authority methodology iPhones and also the semantic SEO mainly I also use a little bit technical SEO to decrease the cost of red rival which is a
fundamentally inspirational concept for overall topical alternative methodology because everything is about decreasing the cost of the retrieval for search engines while increasing the value of the source with high level of consistency for accuracy and also the quality and in this case as you see the page count here is too high which means that if I just publish to Venta article I will be adding like 20 article to the 15 Millions but the thing here is that to be able to focus the search engine to the section that I am publishing newly I needed to use
robust txt or some other different type of methodologies I am not able to show you the previous section here in reality this wasn't like that maybe if I have usually I get the data samples if I'm able to show the previous version I will show it to you but this was around 15 millions and when I launched the Articles or my semantic content Network I decreased it to the like normal numbers but in the later stages since we couldn't find a permanent solution there search engine brought these things back the temporary solution that we can
use in this area is only robust txt the reason that this is happening is that this is a Magento web shop which means there are lots of query parameters and that's why it is happening so it means that I will need to focus a search engine to the section that I am actually publishing newly and I from that new section I need to make search engine to re-evalate my trustworthiness one more time the first thing that you should actually recognize in this area is that at the beginning the website was losing traffic we started the
project in this area and it was in a kinds of negative ranking state but in the later stages as you see here even if we lose traffic continuously in this area we continue to increase our Impressions and this is the section that I published xmatic content Network and it was easy to write and it was about face shapes so this is my first suggestion to you if you have a non-trained or untrained author team do not go for a really hard Health topics first first try to find from where you can actually close the gap
between you and the competitor and how you can prove the search engine that you are more accurate trustworthy and quality and how your information is more responsive and relevant to the specific topic why the face shape is so important because it will be connected to the directed to the commercial Best glasses for women men or for driving or for something else because according to face shape you will need to be changing how you approach to the Best glasses according face shape you will need to choose a different glasses another concept that I am using in
my framework I people also call it chorus framework or corinus it is the query path the thing is that most of the time users first they search for the face shape then they search for the glasses for that face shape which means if I'm able to rank higher for this area I will be able to rank higher for the commercial section in the last part which is this area I have I started the process directly to do eye health so I always tell people to find a source context which is one of the most fundamental
concepts in my methodology for topical Authority and in this Source in this case the source context here is not just being a web shop for glasses it is also being about an optometrist or eye doctor or eye health expert and in this case we have lots of localized stores and that's why Local Pages and local SEO has has played a role in this area too the problem is that the website has lots of repetitive and sometimes even duplicate thin content with bad title tags and there are lots of wrong things here but still even if
we have a small team for a big company we are able to in we are able to double or even triple the traffic by using certain type of methodologies to understand and communicate with the search engine by using the topic low Authority methodology I structured and found or invent all these Concepts and Frameworks to implement these things to help the search engines and search engine users so that search engine also can be a partner for us to satisfy their own users and in this area first suggestion is know which topic you should be prioritizing second
thing is that try to understand before starting to publish your content what you should be doing for this type of technical SEO issues how the search engine will recognize your new content so decrease the total URL count increase the total value per URL the third thing is understand this type of query paths if you are able to get both sides of the pad with more higher and fresher higher quality fresher content you will be able to prove yourself the fourth suggestion would be just because you are in a negative ranking state which is a concept
again that I found for explaining you that even if you do everything right if you are in a negative ranking State you will continue to lose the traffic the reason that there is a gradual decrease here they tested the website in this area and the test result wasn't positive for this one and it was losing traffic gradually which means during this timeline another website compared to this website it was increasing its traffic regularly and gradually once you prove yourself by increasing your impressions they start to test the website and once you keep the momentum higher
for higher quality content for also harder topics as you see the differences here from this here here from here to here from here to here there are small improvements but for later stages there are even bigger improvements as well and the reason that I want to rank especially for the health topic is I want to prove the overall authorityness of the website if you are able to outrank a well-established Global Authority you will be able to outrank other websites very much easier so to be able to explain it further I will suggest you to actually
check this video I didn't share this on those social media because I was in the sem Estonia event for the last week here I actually explain you how you can use gbt to create a data visualization by using data science and the data comes from hdfs or ACM Rush In this case and here there are five different metrics and in this area to be able to understand which topic you should be prioritizing you can get all your competitors according to the similarity or competitiveness level to you then you can use their traffic value to understand
what is the value per page the red section represents the page count orange is the traffic value which means if you have low level of low amount of page but high level of value it means that actually you have it means that you have more informativeness or more Advantage for yourself or it might off signal a strong brand as well when it comes to the Dr it also shows there is nothing perfect metric but for quick analysis here as as I said in this video too I am using it but basically it also tells us
that by using the semantex without the links how we can actually set structure or prioritize these sources and their Topics by connecting them back to our source context by creating a topical map and constructing a semanticontent network which one which competitor and which topic from that compiler should be the first one once you create your base Authority things will be easier I must tell you that this is not a methodology that I am always using because I am not a man of that much dogmas or basically if there is a if there is something new
I will be trying that and in other projects let's say the swell board I directly go to the topic of the health there or health topics for water the reason for that is we didn't have enough budget all the time and we need investment and we will need to prove that we can actually outrank even the best authorities and also the according to the brief whenever we increase our rankings for the water quality of water our health context or water heater or the hydration Etc the sales also was increasing too so for sales and the
investment purposes there we went that for that section directly but we have written that 27 article like in three months by using PhD experts in this one I don't have that option that's why I use two simple topics first to train my authors as much as possible maybe in the future I can show you how I also have given suggestions and change the design of the elements have I designed or created Sops for the images or text on the images or websites that structure overall or internal links and overall topical map but for now I
believe to keep this video as a blue head as your video we can process them later you can always join to our SEO newsletter I will share it and with that said in our topical Authority course the members they are also sharing their own results yeah sure is someone that I highly respect and an extraordinary SEO who is able to make me excited when I talk to because it happens rare when it comes to SEO he's an exceptional person and he shared his results by using the semantic SEO and topical Authority methodologies here from a
ymyl niche and I also shared some other trainees results too sushan created great results he also published a thank you note for us emra here he also published these results and published a thank you note and I'm also thankful for having them in my community as well if you want to join to our private or the public communities you can directly use this new stature for joining the private committee you need to wait us until we open the semantic SEO course Gates one more time but we will be doing it in the future before finishing
let's check some of the metrics here like like the last three months you can realize that we increase the traffic here in three months like double Impressions together too and we can check the last six months again similarly but you can always realize that impressions are increasing faster than the clicks which shows that actually Authority is coming later that's why at the beginning I suggest you to focus on the impressions as much as possible one more thing is two more things here actually we can give as a suggestion and quickly always try to check the
quality updates to for instance for this specific website here for this website in this date at the 18 and the 19th of the August there is a quality update it affected the website positively at the beginning of the August we have a few more updates like three or the fourth of the August we have some other updates it affected websites slightly negatively I am saying slightly because these specific decrease is something that we always use that's why I'm using ranking State concept ranking scale negative or positive ranking State as well these are the concepts that
I explained already in my case studies but my suggestion to is that create this type of a bookmarking list to check all the quality updates and try to understand overall structure of these updates and just because you win every quality update it doesn't mean that you will win also the core update there is a core update at the moment that is happening so the the numbers here might be changing a lot I also previously published this case their own serp start and here too I directly explain entity can grow the traffic and lose Google core
algorithm update at the same time which means just because you increase your traffic overall and just because all the quality updates are giving you mainly the positive results it doesn't mean that the core algorithm update will give you the same as well it might signal a possible higher possible positive results but it is not guaranteed still you can be balance in terms of the ranking prioritization in this area so my people overall this is another blue hat video and this website will be presented in this specific SEO case study I am writing this case study
over a year it is already around two thousand to run the verse I am trying to finish it I know that late I am publishing less things especially for the case studies but it takes really good amount of time for writing it that's why I also stated it here at the beginning and probably in the when I publish it too you will see some old and the new websites together with some new Concepts new methods new explanations and new suggestions too wish me luck for finishing it love you all stay with the logic reason research
and hard work as much as possible be a good business person as much as a good SEO too to not just only focus on issue get network and get Social and also read and get smarter love you all and see you later [Music]
