well we wrote net positive how courageous companies Thrive by giving more than they take to really reframe our frame of mind of what good looks like and that positive businesses is one that thrives and profits by serving the World by solving the world's problems not creating them what we're trying to tell companies is to be successful in the future you actually have to operate with business models that actually make the the world better that that regenerate restore repair and this is what net positive is all about and we ask really one fundamental question is the
world better off because your business is in it too many companies are operating in the CSR Corporate social responsibility space which is really about being less bad but less bad is simply not good enough anymore in a world that well overshoots in planetary boundaries so we need to take the lessons from nature which by itself is regenerative and bring that to the business world it's a simple question to answer is how can you profit from solving the world's problems not creating them we believe that a company needs to get to a place where the well-being
is improved in everything they do every product and service every Factory every country they operate in and this is this North Star this this Vision that nobody has gotten to yet but we're seeing pieces of it there's companies doing really well in some portions of the story and we're starting to get a vision of what this could look like and what the world will look like when we get there [Music] foreign
