so 2024 has been a big year for me my first full year as a full-time content creator and 2025 I think is going to be an even bigger year and so in this video I'm just going to look back on 2024 uh and just reflect a little bit and then talk about my uh strategy going forward into 2025 um to hopefully Propel me uh on the path and trajectory that I want to go down to achieve my uh longer term goals so looking back at 2024 um very strange experience like um just I turned full-time
uh beginning of December uh in in 2023 uh and so 2024 was just really about me um figuring out uh how to spend my time what do I enjoy doing what do I not enjoy doing um and just it was so strange I had spent many many years like making all of my content in my evening and you know having to do my 9 to 5 and then all of a sudden I have all day to just like make a video um and then I'm I'm like what what the do I do what else do
I do now um so it's been very strange just like figuring out um how to spend my days and weeks I still haven't figured it out I'm still just winging it I don't have the most organized lifestyle which is what I wanted I didn't quit my 9 to5 to go into another 9 to5 yes I love what I do now but I don't enjoy making videos all day long I don't love it that much you know I enjoy making maybe one video a day but but yeah I like chilling I like just not having to
do much I like just browsing the internet and just you know just going down rabbit holes and that's what I spend a lot of my time doing but still related to the content that I'm creating and just getting to just sit at home all day spending my time uh learning and doing things that I'm interested in is just I'm like damn i' never want this to end and in terms of like Revenue I think um from December to around now I I've made around £150,000 in my first year which I didn't expect to make that
much I I would happily take a third of that to do what I do now that is way more money than I need I do I I'm I don't live a lavish lifestyle I don't buy myself unnecessary things I never impulse buy I research the out of everything before I buy something and then I don't end up buying it anyway because I don't actually need it so actually I don't really spend that much uh which means uh there's no like Financial stress or pressure on me whatsoever I barely check my bank account i' barely check
how much I spend because I know I don't spend anywhere near what I earn and having that like space um uh is just like oh I've been extremely Frugal through my for my whole life when it comes to just buying anything uh everyone that I know will tell you that I'm very stingy and now it's been the first time where I've been okay with just buying stuff and not thinking about it a little bit like food and and and stuff like that and going out uh uh for for meals even though I said I usually
research everything I've I've tried to not in in in some instances and that's been that's been beautiful but going on to 2025 the the the reason uh the financial stress is not there is so beautiful is that it allows me to now just continue to do what I enjoy I don't have to say yes to things that I don't want to do purely for the money because I don't need the money um I make most of my my money from brandals and I think they will still be healthy for me in in 2025 I actually
don't even do brandals on YouTube yet it's just a uh a complete separate Revenue stream that I've not even tapped into yet all of that money has come from my short form uh brand deals basically and and a few other things um so I'm excited to actually um just keep making videos uh keep making videos keep making content I still think that like it's one of the top uh skills that you can have right now is just making good video content and so with that in mind my strategy is to basically just diverse myself out
into more formats more different types of content um just to improve my skill set at making different types of videos so quantity and quality and to help with that I'm about to take on a full-time editor um that person is starting um at the end of this week slash next week because I I just need help pushing out all of this content and actually I could probably push out the content that I want to push out out by myself but then I would be editing and making videos literally all day all week long and that's
not what I want to do I still want to live the life that I currently have now so Outsourcing feels right to me because I do have the the the capital to be able to do that and also I just think that an editor is going to be a lot better than me and my videos will just be better um and so yeah quantity and quality is going to go like that and I think that is helping contribute towards my I think overarching goal which is just to become a thought leader in the space uh
become someone that's recognized uh as uh a good content creator someone that knows what they're talking about someone that's done lots of formats or every format like I currently do short form long form um just filming my first weekly Vlog this week I podcast I'm hoping to launch an inperson podcast in a couple of months potentially so stay tuned for that I live stream um I feel like I I cover all the bases here and I'm really proud of myself that I am pushing myself in many different directions across all formats and mediums to just
improve myself and and just uh give myself a broader perspective on the content creation ecosystem which again uh contributes to that long goal of of of just being a thought leader and so in terms of the actual content strategy I'm going to start with short form and then and then we'll move on to long form so short form my main account Ben cluser is currently focused on Crea resources that Niche is very healthy in terms of there's always new tools coming onto the market so that will remain Creator resources that is a very healthy Revenue
stream for me because lots of Brands want to advertise on my page because of the nature of my content I'm then creating two separate short form accounts one is Ben closer. ideas um this is just like my raw um insights like behind the scenes ideas off the cuff like just me filming on my phone because I found that I had one of these accounts before but it but it got banned for no reason on Tik Tok and I've restarted it and I found that when I just put my ideas out into the world every day
through a video I have more ideas and I have more ideas for other videos and it's a good testing ground for me and I recommend I'm going to do a video of this on YouTube actually but I recommend everyone have like a short form Tik Tok account where they just put their ideas out into the world because I find that when you have an idea in your head you know it's it it has uh this much power you put you write it down it has this much power but then when you actually make a video
on it it has a lot more power in terms of uh the the power uh that it creates in your head to that's just I'm not even wording this correctly but it just it has more of an impact when it you make a video on the idea in your head which then makes you think about a bit more and more and more more which then thinks you makes you think about more ideas and and how you could then maybe make that video into something different because when I have the idea and it just goes into
a note I don't expand out on that idea until I actually make the video and then when I actually make the video on that idea I have more ideas because I've expanded out the idea and I'm like oh actually I did that video in the moment on that idea but I actually said something because I did it raw and I just spoke uh for 2 or 3 minutes actually halfway through I said something I was said oh that actually a good idea there but like I should take that and repolish that into that and make
that a whole YouTube video so I'm finding just churning out lots of ideas brain dumping constantly is helping me massively with just my content elsewhere that content is definitely optimized for Tik Tok Tik Tok Lov the raw insights and stuff like that Instagram not so much um which that moves me onto my second account which is going to be benoa dolie this is also a short form account this is going to be like an inspirational short form Channel similar to like my YouTube content but just packaged into short form uh motivational reels potentially me um
uh speaking quotes or things that I've come up with like in terms of my mindset and mentality and then using my Boll that I'm going to be filming more of because I'm going to be doing more Vlogs to then package that up into 7 to 15 second reels this content does very well on Instagram not so much on Tik Tok but I see a lot of people doing it on Instagram it does really well I believe I have a lifestyle that people now want and desire I think I have backbone to uh inspirational content because
people can go well who is this guy like d oh he's a full-time Creator I'm interested in his life so again that's just going to be a funnel um along with the ideas all to the top of pyramid which is YouTube this is where it's just going to be a hub of all of my content I want to push myself I want to experiment more I want to do vlogging I want to do talking head with animation I want to do more storytelling I want to do more b-roll I want to do more of everything
I want to stop uh pigeon huling myself into a certain format because then it restricts the amount that I develop in terms of my ability to make different types of videos and I think I've been thinking about AI generated content a lot talked about this in some of my content across platforms and that I want to like diversify my skill set across a formats that can't easily be replicated by AI generated content which is like vlogging and IRL stuff that personal one toone connection you get to know me and why I do things you get
to see that I'm a real human you know I have bad days I have good days I make mistakes I I regret things I overthink I do everything that you do um and I think people want that people want that relatability and I'm going to try and just tap into that because I think that's my unfair Advantage um in the space I think I'm a full-time Creator which obviously is what people want to to get towards and and Achieve um and I think because of that I have also of I love what I do I
I I I cannot stress enough how much I love what I do I get to wake up every day and just think about content the ecosystem and this that and the other and I love it and I just want to package all that up and just put that into just fuckloads of content and just keep pushing it out everywhere what's that going to lead to I don't know but all I know is and what I found out over the last year the more content I put out the better I get the more reach I get
the more opportunities I get what opportunities they are those are I don't know sometimes they're brand deals sometimes they're Consulting sometimes they're coaching some coaching sometimes they're things I've never even thought about but all I know is the opportunities keep coming into my inbox because I keep making more content and people see it and go oh do you know what we've got a problem and I think Ben will be able to solve our problem so let's try and get him to help our problem and me noticing that moves me on to kind of the next
pillar of of my strategy which is LinkedIn video LinkedIn video is is relatively you and I think that putting my content and my thoughts and ideas out because I already have uh I'm established I have authority I think people will listen on LinkedIn and there aren't that many short form full-time creators on LinkedIn and so I'm trying to put my ideas out into the world on LinkedIn so more businesses and Brands start to look at me and go yeah Ben can solve our problem because they have cash they have a lot more cash than the
Consumer Market um I haven't started to sell anything really to to you or anyone I don't really have a course I I made like a idea generation course I'm still sat on whether what I want to do with that I'm still not sure on what I want my digital product uh consumer offering to be um I don't know yet I don't know whether I feel comfortable doing that I'm I think I'm going to experiment with some free lead magnets think I'm going to experiment maybe with some low ticket stuff I might experiment with some coaching
but really I want to consult for big Brands and businesses because they pay the most money for the for the least amount of time and and because it's just bu it's not people's money like it doesn't make me feel as bad like taking people's money even though I'll always deliver and I'll always overd deliver I just feel much comfortable taking money off business and Brands than than people because I think sometimes people have unrealistic expectations on what a course or a digital product can achieve for them um and yeah I just I just have I
don't know I don't know I don't know I haven't figured that out yet again going back to just I just want to do what I love which is making videos and if I make enough money and some doing what I love the other things that like uh uh that I could do to make money I'll figure that over time as I said I'll get opportunities and and more opportunities will come in my inbox and having expanded out my content ecosystem and and and then I can start to cherry pick the opportunities that I like go
actually I tried that opportunity for the first time and I really like that and I I really enjoyed that and I like to do more of that I'm actually speaking for my first doing my first public speaking in 3 months or so I want to into more public speaking um because I think again that will broaden my network uh because I think when you speak at public events and and again it's people going oh that person knows what they're talking about we should get them to help us with this uh so that's uh another thing
that I'm trying for the first time but again 2025 for me is just a year that I really want to push myself to develop in many different content formats if I hadn't already said that about five times um I think I have lots of time time to do that and I just want to get better at making videos just like everybody else I just want to get better at making videos I don't uh view myself as as a person that's uh like where I want to be in terms of my skill set like I have
so much more room to improve especially on YouTube which is why I want to continue to experiment here but I just don't want to get caught up in like the numbers and this that and the other I really want to just um create what I want to create because my short form benoa resources Channel um that pays my bills and for as long as that pays my bills and if it continues to pay my bills and all of my other content and all of my other channels can just be what I want to create and
I don't have to worry about numbers and that's what I want I just want to do more of of what I love and and and that never stop because every day I wake up now I just am like wow I've got two or three things to do today and and once I've done those I can then just do whatever I want and and I've had this life for just over a year now and it's nothing short of incredible just being able to just um just like uh W wake up and and and do um any
everything I'm getting tingles in my body sorry I'm losing my my chain of thoughts uh uh just being able to wake up and do whatever you want is just keep striving for it keep striving for it it's it's um it's more than you'll ever how do I say it's it's I imagine in your head you've probably got this um you're probably imagining how good it feels to be able to wake up and do whatever you want when you actually get to that point and you can actually do it it's far better than the feeling it's
so far better than the the feeling and the imagination that you thought it would for me it has been I I it's it's surpass my expectations on how I how how it's made me feel and and if if if if that wasn't motivation and inspiration for you to keep pushing uh then I don't know what is um but yeah hopefully that gave you some insights into my content strategy hopefully maybe you also took some things away from that that you can Implement uh yourself and I'm really excited to get this going cuz uh 2025 is
a big year for me I got a few things to announce soon as well um and I'm going to just go after it and keep pushing myself uh and hopefully hit 100K as well uh YouTube subscribers uh by the end of the year
