i tested 348 winning dropshipping products and learned this.

after testing over 348 winning Drop Shipping products and generating over $6 million in online sales what I learned throughout this journey will make you rewire your brain and erase everything that these gurus have been telling me I have tested everything from golf products beauty products necklaces and ring lights and now even pickleball paddles there are three very simple factors that appeared in every single product that turned out to be a winner and these factors apply to every single Niche and any beginner can Implement them today these factors or less learned will allow you to find

a winning product quicker than ever and the product that I sold that actually opened my eyes to figuring out what actually makes a winning product a winner was this product right here it is a birthe necklace a like Gothic font it's a very simple product if I sold over 60,000 orders of this product alone and the store went on and grew past that and hit over 100,000 orders that's the exact plaque that I have for it right there but why was this product such a big winner why not a different necklace it's because the three

factors or the Lessons Learned apply perfectly to this product so this necklace it's pretty it's flashy and it's eye-catching and those traits allow you to capture attention which brings me to lesson learn number one AKA Factor number one which is your creative when you see an ad pop up on your for you page or your timeline I promise you 80% of the time if not higher you'll be able to immediately identify this as an advertisement and then what do you do after that you scroll you feel duped you get this feeling of they're just trying

to sell me something and you want to continue scrolling back to the content that you came on the app for which is entertainment the other 20% of the time you end up watching the ad fully you enjoyed your experience in the time spent and then at the end you actually consider buying the product Those ads right there are the ones that you need to copy creative is king and the more creatives that you have to test the higher chance of success of turning that product into a winner but keep in mind that winning ad creatives

are constantly changing in fatiguing quickly AKA getting oversaturated basically where everyone copies your ad style but thanks to social media apps like Tik Tok and Tik Tok shop you can see in real time which creative styles are popping off right now and it'll allow you to quickly hop on them and create those advertisements essentially copying them until you learn the skill of coming up with new Concepts on your own I did a quick search on Tik Tok and got some examples here to show you guys of what creatives are working right now so the first

one here is the best drying towel so you've probably seen this product before what's interesting about this one that I want to point out in the creative style is he's using the coma as a question essentially and using the product to actually answer that question and this one has 126 th000 likes on it for you're creative I'm not saying that you have to go out and hire a professional videographer to film this A+ grade advertisement you just have to create content that is new people haven't seen as much before and doesn't come off directly as

an advertisement I found a second video of the exact same product let's take a listen to The Hook cuz that's the biggest difference in this creative in my opinion anyone who bought this before today screwed up royally cuz this thing is cheaper than a McDonald's dinner meal that is his hook that worked for this video has 14,000 likes this little difference in the hook that's newer by saying you messed up if you've already purchased this product it makes people want to watch did I buy this product do I spend too much for this product and

now you're engaged in the video and then you're like wait what is the product and it's on sale now that hook alone is newer it's different which is probably why the video did so well now let's take a look at another ad creative that I found this is in a different Niche no I am M cuz who was going to tell me about this hm who was going to tell me about this a portable heating pad really so I'm seriously just walking around like this can you see it can you tell no you cannot okay

so she just goes on basically to say who let me out of the house without wearing this or like why did I not know about this till now and she says that over and over again but what's different in the style of this creative is it's like a ugc normal style of content but the deeper style within it is that they are being relatable and a little bit confusing so the caption says 16-year-old me is screaming crying throwing up right now because she didn't have one of these so that's going to make you stop and

be like what even is this product what does this make sense like why oh oh that's why it makes sense right but by the time you figure it out you're 15 seconds into the video the style in this creative is a mix of ugc content it's got a confusing text over it but it's also being voiced over by the Creator so it's kind of like a mix of three different styles now let's take a look at the last example here do blackberries scrub it on down this was juicy as hell show them what you got

little guy B bam breaking down the hook of this video in the creative style he actually implements a couple different things so what he's doing here is he's replying to a comment so like we saw in the first creative and the second thing that he's really emphasizing on here to grab attention is making this creative dramatic it's a weird scene it's got a voice over on it he's got text over this so there's a lot to look at and then within the first 4 seconds here he makes a mess it's really dramatic it's sped up

he's ruining these sheets you're like what is he doing this is crazy he's also just saying some random stuff in this commentary and then he presents the product about 15 seconds into the video and now the style is he's relating back to that comment they're saying do blackberries and he's saying it but I'm still confident that this same remover the product will be able to be undefeated against the blackberries this is exactly what I mean by the creatives don't have to be high level produced on a great camera they have to be different from what

other people normally see as an advertisement that so many people are used to seeing so something that's a little bit different eye-catching engaging is really going to go a long way with your creatives again creative is king and you should be testing new ad creatives every single week at the minimum I know running a bunch of different ad creatives in a bunch of different ad tests can get really expensive but if you're wanting to test that many creatives and save money on Tik Tok ads I would definitely hop on their promo that they're having it's

for new business accounts and they're always switching up the offer after you spend certain amounts and sometimes they bump it all the way up into $2,400 in ad credits if you're wanting to test a bunch of creatives and do it on a budget friendly basis I definitely would use that promo link and sign up it's just going to save you a ton of money while you're testing I'll drop that down below in the description for you guys your creative brings attention and traffic but what good is it if they step into your store and there's

bugs everywhere the floor is dirty and the payment processor is down you've grabbed the most valuable commodity in today's world which is just attention you've done this through a successful ad creative now that you've captured the attention you need to capitalize on that and capture as much money as possible from this traffic that's where're Learning lesson number two AKA Factor number two kicks in which is the landing page once you got a good ad creative running and you're pulling in traffic whether it's paid or organic your landing page needs to look trustworthy it needs to

be clean and easy to use and it needs to have a premium feel to it that means no AliExpress photos no sketchy countdown timers no weird trust badges no weird color combos and no inconsistencies in fonts or Styles here's what a good landing page looks like and it's really not that hard to do this is Jolie it's a great e-commerce product they've been around for quite a while now and have really taken off but if we take a look at the website and why this is a good landing page the first thing that I notice

is custom content so this is not an AliExpress photo that everyone seems to link on their stores as a beginner this is a custom piece of content draped over a nice background and they add these little text boxes here to talk about the product and then after that they've got an installation type of photo to show you how to turn it on and then a review of the product itself having all of your product photos cleaned up not from AliExpress is already a big game changer it makes your website look a lot more branded it's

super easy to do there's two ways to fix up your product images one you can order the product to your house take the photos yourself but if you're not good at that you can go on AliExpress take those product photos pop it into canva remove the background and then place it on a background like this add a little bit bit of Shadow add some text here and you're good to go you can do the exact same thing with another AliExpress photo like this one put it on the same color background and that just automatically going

to clean it up and look a lot nicer and all the images are going to be you know the same colors same fonts and styles it's going to clean up your website so much now right below that I thought was pretty interesting the first thing that you scroll down to see on the left side is real customers real of views so they have social proof right off the bat on their website they just added an app onto their Shopify store and threw it in here so there's social proof it's basically a ton of advertisements and

reviews of the product showing how many people love this product and how many people have purchased another thing that you should notice here is that the colorways of the website are very very nice on the eyes we've got white we've got this minty color and we have a little bit of cream but those are like the main colors of the website you don't see a bunch of red and flashy colors and you know green at the top blue background with a pink website overall background and a text of yellow it just looks terrible it's just

the rule of thirds you want three colors on your website maximum and when you pick one of the accent colors that you like all you have to do is go into like canvas's color palette and it'll tell you the perfect complimentary colors of the one that you picked keep your color simple on your landing page you don't want to scare people when they click on your advertisement and come on to this very scary looking website you also notice no countdown timers no crazy sales nothing like that it's a clean and minimalistic website now if you

scroll even further down to the description this is where most beginners just copy and paste description from AliExpress and the text makes no sense there's a ton of like specs and features that don't don't really need to be there a good landing page will utilize all of the space on it efficiently so for their description they say we believe that beauty starts with clean water blah blah blah right they're not using this description space to list out the features and specs of the product we're not saying oh it's about 4 in long and uh the

diameter is this big no one cares about that you need concise descriptions that really help sell the product and not describe the dimensions of it and of course they do have the options for spec if you really care about the weight of the product but this is automatically minimized when you come on the landing page this is the first thing open you have to look into it and click into it if you want to actually receive that information this is a great example of how to utilize space for a description and minimize everything else that

most people don't really care about scrolling even further to break it down let's look at the way they're doing this we've got the product the colors we have social proof immediately shown a brief description in more details if you need it below that they've got a page break is kind of what I call these I think this is a nice way to separate uh different sections with like a nice scrolling text and in there specifically what they're using this for is to say what it helps with so saying helps with less Tangled curly hair less

acne scrolling down further we've got some clinically proven entrusted by experts section with some nice content that is custom here this one might not be this is just a picture of someone on the beach with hair but this one they definitely took themselves or maybe even Photoshopped it in there you can definitely get away with doing stuff like this on a very low budget you don't have to go out and have a photo shoot you just put these together nicely use canva edit some photos below that they're sprinkling in more social proof along your journey

down the page underneath that we've got why you need to remove chlorine and other contaminant so they're really hitting hard on why you should be buying this product what's interesting about this website and the layout is the further that you scroll down the more information you actually get right when you're directed to the landing page it's very simple there's not too much text but as someone that Scrolls down it's very clear that you're interested in this product and want to learn more so the further you scroll the crazier it gets with information in statistics even

here a section where you can choose your ailment like eczema and then you get reviews based on exma below that is just more text more details and it makes total sense when you land on a page you don't want to be overwhelmed you want to look at the product and if you're interested in the product you're the person scrolling down you're clearly demonstrating that you're interested in want to learn more so as you scroll you learn more and more you're probably looking at this like I know I need a premium website but it's really hard

to find one or they're too expensive don't even worry about that because all the features in sections that are just blocks on Shopify on this website such as this one here this our brand versus other brands chart all these features are completely free on our custom store Builder theme this is the premium theme that comes with it it has all the same blocks and options and features that you'd see on a professional website if you're stressing about premium themes and paying for them but you know you need this and want to make a premium website

definitely check out our free store Builder you get that theme it'll build out a store completely for you and you get access to my free mentorship as well so if you're interested in that I'll leave it down below in the description going back to the landing page review what a lot of beginners wouldn't actually notice about this they just say yeah it's a great website what's really really important to point out here are the marketing angles hit all throughout this website they're convincing you and proving to you all throughout the copy of this this entire

landing page that you need this product they literally have a section here that says what's wrong with you and here's how it's going to fix it this section right here why do you need to remove chlorine and other contaminants here are all the reasons the skin and hair section tells you all the things that it's going to fix by using this shower head you landed on this website and they are agitating the problem that you have which is why you clicked on the ad they're describing it over and over again the problems that you have

and how their product is going to fix your problems a successful landing page and a creative both require one more key element which will allow everything to tie in and work properly together the next lesson learned is the most important but first you have to find out where I find my winning products to apply it properly I don't scroll endlessly on AliExpress or Tik Tok to look for these products I need to use a software that consolidates all of the information that I need in one place and for this my go-to is Mana so this

is the platform that I use to find all of my winning products and validate everything that I need to the feature that I love the most or at least to browse every single day are the top 10 winning products by platform so if you scroll down to this section here you can see the top 10 products of the day by Facebook by Pinterest by Tik Tok you can choose the platform of your choice if you want to sell specifically Tik Tok products also what I mean by consolidation is when you click on one of the

products that you like you can see all of the ads all of the similar ads or similar products to this product here you can also click on C shop to look at your competitor and do some research it'll take you directly to their landing page that way you can see how they're selling their product how they're designing their page that will give you some inspiration on how to design your own they also consolidate everything anything for you like engagement information of the ad when it originally started running how long it's been running for and if

you need to find a supplier for this product you can just click on the find suppliers button right there and if you don't like any of the top 10 winning products of the day you can go into the ad section the shops the products you can do a ton of research a ton of queries to find the exact type of product or style that you're looking for by using this powerful platform and applying the next lesson to it when I'm looking for products has allowed me to find winning products quicker than ever if you want

to try out Mana completely for free to find your winning products I'll have a link Down Below in the description now make sure that you're listening and taking notes into the next lesson and applying it to your product research let's get right into the most important lesson learned this is lesson learned number three which is marketing angles and what I've learned about marketing angles over the years is that it's the number one factor that can make or break a successful store SL product so what exactly are marketing angles marketing angles in the easiest term is

the way that you Market your product through your copy and your creative to resonate with a specific audience let's take a look at a great example of a marketing angle this is zma Dental the main product that they sell is this Dental pod they're selling it for $90 right now it is the ultrasonic cleaning machine where you put your retainer in and it gets all the dirt off of it you also have to order their pods and they recommend that you subscribe to it where they send you a new pod every single month to clean

your retainers great business model but where do the marketing angle come into play if you look closely at this product and truly what it is this product is literally the exact same product as a supersonic jewelry cleaner but where the marketing angle comes into play in a great example of it is they took that exact same product they didn't do anything to it I guess made it round they looked at the product and said you know everyone advertises this for jewelry there's got to be another use case for this product let's Market it towards people

that want to clean their retainers so they took a product that already exists they didn't invent this product they didn't come up with supersonic cleaning all they did was say I can take this exact product that's typically not used for retainers but let's Market it for cleaning retainers it works just as good it solves a problem that's probably untapped so they slapped on this marketing angle and now they're selling the dental pod is it a new product that they just invented no is it a new angle or way to sell and advertise this product yes

let's even go back to Jolie why is this shower head more successful than others this is a filtered shower head so is the filtered shower head on Tik Tok that went viral for the high pressure but what angle were they using for a really long time it was just the water pressure the jolies by everything that I've read so far has nothing to do with the water pressure their entire angle is the filtration system in the shower head and so they looked at it and said you know everyone cares about water pressure and that's been

done a 100 times in everyone's made that Drop Shipping Store or Tik Tok store that's fine you guys can all compete for that but we're going to look at this a little bit different and focus on the filtration section and then what problems does that actually solve well if you dig really deep into it and look at some studies that you quote on your website they're saying it helps with less acne a few surises flare ups less tangled hair why you need to remove chlorine and other contaminants from public water sources again coming down to

this section they are saying our product is a solution to all of these issues right here their marketing angle for this shower head is not to increase the water pressure not even necessarily to remove harmful toxins from your body but it's a specific benefit that filtration does and what it does is help with skin and hair if you want to succeed in e-commerce or Drop Shipping you need to spend time learning the skill of marketing angles and it's really easy to do you can practice all throughout the day all you have to do is take

a look at a random product wherever you're at a store your house and then just spend even a couple minutes trying to come up with a way to Market this product compared to how it stereotypically would be marketed and why I think marketing angles is one of the biggest lessons I learned over the last 6 years is because when you're looking at a product the more marketing angles that you can come up with the more ad creative opportunities you have to test with those angles and the more landing pages that you can tweak to match

those marketing angles so the more angles that you can come up with the higher chance of success that you have because one of the combinations of the marketing angle with the ad creative emphasizing the marketing angle and the landing page emphasizing the marketing angle once one of those combinations hits that's the company that you now become a quick example of this just pretending if Jolie started off with a advertising for high pressure filtration and to remove harmful toxins from your water you could have tested three different landing pages three different creatives for each of these

angles spend some money on advertising and then come to the conclusion that the filtration in saving your skin and hair was the best angle most people resonated with those ads and angles more people purchased and the cost to advertise was cheaper than all the other ones now that is what determines what your company is actually going to become and that's why coming up with multiple marketing angles is so important those are the three most important factors or lessons learned that I took away after testing over 348 different products thank you guys so much for watching

make sure to subscribe if you want to learn more about e-commerce and scaling your online store don't forget to grab the free custom store on a premium theme and a free mentorship I'll have that down below in the description as well I appreciate all of you guys and I hope you guys have a great rest of your day