thank you so much for your order request Isaac so I've actually just gone over ycc cars and I'm just taking some notes from what I can see so far I just said in our email I hope you don't mind I'm doing this in video form I just feel so I can get my point across a bit better so starting off with your Facebook you guys get good engagement the fact that pretty much the platform is completely there to sell I can see that people are still asking questions you guys have like 50 solid reviews which
gives you guys a lot of social proof it all looks quite nice one thing I would say is the quality of your photos aren't that great now that said a lot of people think that if you get the most professional camera on the most professional photos the dial actually pull in more sales actually though a lot of time it's 2:00 in the clouds for people like it's not real enough for them so I don't know how valid that point is but in terms of your Facebook what I get from your email is that it's one
of your largest sources of sales so if you could just like elaborate a bit more as to how many sales you're actually pulling in from your Facebook you guys have around 3.5 K page legs which is good that's good social proof that said you should easily be getting it to around 10,000 1520 thousand now the mistake that a lot of marketers do is they actually do like a page like promotion but they don't give the audience any reason to like the page so for example with you guys you could run a page like promotion we're
basically the advert that comes up it compares two cars where it's kind of like a no-brainer so fee is 500 or like BMW 3-series which do you prefer click like for the BMW this is just giving people a reason to actually like the page one of my clients has called Belgravia garage I did the same thing between a Ferrari 458 and a Jaguar f-type yes there's gonna be a few people who prefer the Jaguar f-type but for the most part people prefer the four or five eight and even in my targeting I don't even include
people who have stated an interest in Jaguar so pretty much you're giving people a reason to actually like the page and enter the page likes really it's mainly about social proof but in order to get that up for a relatively cheap price and page likes can get quite expensive at some point then you really need to give people a reason to actually click like you need to baby step them through that process so that's Facebook in terms of your Instagram I would actually just scrap it entirely Instagram is just so hard to grow and unless
you're pulling into lost sales at this point I actually think it does more harm than good when I start off with a law my clients they think they need to have every single platform and I spread themselves too thin I just don't really see a point in it so I would stick to Facebook only if I were you guys the next thing I want to talk about is a funnel and obviously you read my ebook so you understand that concept of traffic you control versus traffic you own so I'm actually just gonna hop over into
my computer and kind of run you through a funnel that I've run for a real estate client so let's talk into that now okay so I can't actually show you the client funnel itself simply for privacy purposes and it wouldn't be too happy just revealing the exact for all that work for them that said I can show you the rough template that I use with pretty much all my real estate clients so you go from the Facebook ad to this landing page so if we open it up here you can see it's just made with
click funnels welcome to the best value to homes list in Los Angeles click below and enter your information to get a free list of the best valued homes in LA some of these homes even qualify for special financing programs you go get my list you put in your info then the next page is actually where they put in their phone number and then would you be interested in a free ebook on how to raise the value of your home before selling it now we're playing on both sides we've gone sellers and buyers if you're looking
if you're looking at the best valued homes in LA then you're probably looking to actually buy a home there these prospective customers they put in all their info in the spots you hit send me to the list all this info integrates straight with their mailing software whether that be MailChimp Aweber and I actually have a system called zapier so whenever this info gets filled out it goes straight to their sales team so literally they can get on the phone in like minutes and a member of their sales team can go look we see that you've
download our guide on the best value two homes in LA and we just had a couple questions about where you're at and there's any way in which we can help you etc etc so really it's quite a streamlined service this is an example of a lead generation magnet a funnel and really a testament to if it's a high ticket item for example you guys selling finance cars or them selling real estate you have to be very clever in terms of the funnel you have to build a bit of rapport first put yourself in a position
of authority and really hopefully this funnel kind of shows you what that's all about so I hope that kind of gives you a better understanding of how I turn traffic and control into traffic I own and also how to actually qualify leads so in all friend like from what I can see you guys are doing pretty well the problem is I don't have too much background information about you guys now you state that the ROI isn't great at the moment and you say you guys are spending roughly 5k amount on marketing I mean I've looked
on your website and I see that there's a Facebook pixel installed which pretty much tells me that someone is running your Facebook advertising but if they're doing it they're not doing it too well or you're being hard on them once again I just don't have enough background information now it would be interested in terms of the 5k month budget where is that actually being spent in terms of Facebook advertising maybe what you guys aren't doing well enough is the ad itself isn't qualifying or the hook point isn't strong enough now I'll actually just run an
ad right now that I ran for one of my clients unit it was a big campaign we did and the ad itself actually qualifies leads so I'll run that now [Music] so you can see from that ad and it was an Instagram story ad that anyone who's swiping up already knows the price so we got 218 Li so we got 218 leads and 140 pounds so basically we got a qualified a hot lead at 65 P and that campaign went on to do very very well or as I said may be your bait isn't strong
enough maybe the value proposition that you're trying to put forward it's just not strong enough it offers you guys have a high ticket items so if you're trying to go straight from an ad to a conversion it probably won't work you might need a longer funnel you might need something known as an IFO an irresistible front-end offer so kind of with that real estate funnel as you saw you can have a guide to the ten best value cars run that as a local promotion people download the PDF and that qualifies it because if they're looking
for the best valued cars they're probably looking for cars in general something along those lines as I said this is just a broad sweep from what I can tell so far I hope this has been a value to you if there's any more information you need or any more information that you could give me then maybe I could do like a second audit but um yeah but for now there's a lot to take away from this and if you need anything else you have my email
